Philip Morris
for Your Information New Orleans Taxi Ad Opportunity
Fields
- Author
- Slavitt, J.
- Type
- MEMO, MEMORANDUM
- Area
- SLAVITT,JOSHUA/ELECTRONIC FILES
- Characteristic
- ATCH, ATTACHMENTS MISSING
- Copied
- Walls, T.
- Site
- N340
- Request
- Stmn/R1-099
- Named Organization
- Maiden Voyage
- Ncsl
- Taxi Ads
- World Class Gentlemans Club
- 501c3 Groups
- Fet
- Litigation
- Stmn/Produced
- Recipient
- Piscitelli, P.
- Trach, B.
- Alverson, C.
- Chaikin, K.
- Crawford, D.
- Author (Organization)
- PM, Philip Morris
- Named Person
- Dillard, J.
- Walls, T.
- Recipient (Organization)
- PM, Philip Morris
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- aut66e00
Document Images
FOR YOUR INFORMATION
JOSHUA SLAVITT
DATE:
May 6, 1996
C i rc.: Cappie Alverson
Karen Chaikin
Derek Crawford
Pat Piscitelli
Barbara Trach
CC: Tina Walls (cover only)
S U BJECT: New Orleans Taxi Ad Opportunity
Tina forwarded the attached materials to me from Jack Dillard.
Taxi Ads, Inc. provides ad space on and inside taxicabs -- a triangular rooftop
sign, a trunk sign and an inside door panel sign. A photograph of the ad space
is provided (and no smart comments about the ad for "Maiden Voyage, World
Class Gentleman's Club").
A minimum contract would run for three months and according to the rate card,
rates vary based on the location and the number of cabs used. As an example,
Taxi Ads, Inc. charges $195 for each triangular sign for the first 100 cabs which
comes to $19,500 per month for three months. Currently, the company has
access to 500 cabs.
With NCSL running in New Orleans this summer, please consider any issue
advertising that might be appropriate for this venue: Accommodation, It's The
Law, FET, etc. We might also want to consider 501 (c)(3) groups which might
have an interest in running ads. During NCSL, state legislators and their
families may take a lot of cab rides.
Please review and return the attached materials to me.
