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Philip Morris

PM / RJR Tobacco Task Force

Date: 06 Jul 1993
Length: 89 pages
2048597442-2048597530
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*-Project Government Affairs_ White House Coalition -7/6/93 Lead Responsibility: PM: Kathleen Linehan RJR: ETS O FET  Time Line: -Ongoing Description: 1) 32 tobacco Democrats meet with H. Paster from the White House and discuss the excise tax issue week of March 8, 1993. (Done) 2) Senator Ford sees HRC -postponed. ~ 3) Tobacco members writing letters to the White House. Action: -Governor Hunt calling Rahm Emmanuel ~ © Budget: ~ CTI °.C ~ ~
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._Project Government Affairs_ Local Elected Officials -7/6/93 Lead Responsibility: PM: Ellen Merlo, Tina Walls, Ted Lattanzio, Jay Poole RJR: ETS 0 FET  Time Line: -Ongoing - Review June 1, 1993 Description: Listing of local elected officials Action: -Evaluate Program. -The Florida Petroleum Marketers Association unanimously passed a resolution against the FET at their Spring Board meeting in Jacksonville, FL, on 4/22. The resolution is being sent to every member of the Florida Congressional delegation. A copy of the resolution is attached. (see following page) A number of NC Mayors have written the White House and Members opposing ' the tax. We are meeting next week with Richmond Mayor Kenny to ask him to - send a letter to the Executive Committee of the VA municipal league asking them to co-sign a letter to the VA Congressional Delegation opposing the FET. *GA Secy. of Agriculture to meet with Pres. Clinton. Secy. of Ag. agreed to get other Southern colleagues to oppose FET. -Compile listing of key officials and their organizations. -Generate Letters to the President in opposition to FET. REGION VII: REGION VIII: REGION IX: Louisiana Ms. Carolyn Jones Ryland Clerk of Court Rapides Parish 700 Murray Street ~ LA 71301 Alexandria `~ , ~ 00
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0 Local Elected Officials (Continued) -716/93 Mr. Jim Bob Moffett Freeport McMoran Corporation 1615 Poydras Street New Orleans, LA 70112 Mr. Edward G. "Ned" Randolph, Jr. Mayor, City of Alexandria 2517 Avenue B Alexandria, LA 71301 Mr. William Earl Hilton Sheriff, Rapides Parish 702 Murray Street Alexandria, LA 71309 Mr. James R. Byrd City Marshal 9105 Robinson Drive exandria, LA 71301 Mr. Tom Ed McHugh Mayor-President, Metro Council City of Baton Rouge and East Baton Rouge Parish 222 St. Louis Street, Room 301 Baton Rouge, LA 70801 Mr. Elmer Litchfield Sheriff, East Baton Rouge Parish 300 North Blvd. Baton Rouge, LA 70822 Mr. Doug Welborn Clerk of Court East Baton Rouge Parish 0 222 St. Louis Street ~ Baton Rouge, LA 70802 c.~ •
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S -7/6193 Mr. Hypolite Landry East Baton Rouge Parish Coroner 222 St. Louis Street, Room 593 Baton Rouge, LA 70801 Mr. Walter Comeaux Parish President Lafayette Parish 1010 Lafayette Street Lafayette, LA 70502 Mr. Kenneth F. Bowen Mayor, City of Lafayette P.O. Box 4017-C Lafayette, LA 70502 Mr. Don J. Breaux heriff, Lafayette Parish 1616 West Main Street Lafayette, LA 70501 Mr. Earl Joseph Picard City Marshal City of Lafayette P.O. Drawer 3344 Lafayette, LA 70501 Mr. O.C. Dan Guilliot Clerk of Court Lafayette Parish 800 Buchanan Lafayette, LA 70501 Mr. Jim Sudduth Mayor, City of Lake Charles 326 Pujo Street, City Hall Lake Charles, LA 70601 Local Elected Officials (Continued) 0
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Local Elected Officials (Continued) -7/6/93 Mr. Wayne McElveen Sheriff, Calcasieu Parish 5400 East Broad Street Lake Charles, LA 70601 Mr. Richard J. Guillory City Marshal City of Lake Charles 1001 Ryan Street Lake Charles, LA 70601 Mr. Robert E. Powell Mayor, City of Monroe 400 Lea Joyner Expwy. Monroe, LA 71210 Mr. Laymon Godwin Sheriff, Ouachita Parish 000 St. John Street Monroe, LA 71201 Mr. Bill Hodge Clerk of Court Oachita Parish 300 St. John Street Monroe, LA 71201 Mr. Richard R. Reitzell City Marshal City of Monroe 400 Stone Avenue Monroe, LA 71201 Mr. Sidney J. Barthelmy Mayor, City of New Orleans 1300 Perdido St., Rm. 2E09 New Orleans, LA 70112 0
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• -7/6/93 Rose Ledet Clerk, 1st City Court Orleans Parish 4757 Chantilly Dr. New Orleans, LA 70126 Mary Norman Clerk, 2nd City Court Orleans Parish 225 Morgan Street New Orleans, LA 70114 Local Elected Officials (Continued) REGION X: Colorado • Councilwoman Cathy Reynolds (Denver) . CO Municipal League - Sam Mamet Mayor Tauer (Aurora) North Dakota , • Bill Shalhoob - local restaurant owner; key local leader. • Mayor John Lindgren (D) - Fargo REGION XI: Utah • Mayor Everett Dahl (Midvale) REGION XII: California • Members of Republican Local Elected Officials (RLEOC) • Members of CA Elected Association of Democrats (CALEAD) • San Diego Mayor Susan Golding. • San Bernadino Supervisor Jerry Eaves Budget: 0
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7C~4^t.f ~~Grr" r 4 , r. Z Florida Petroleum Marketers Ir • ;;,isoci!ra Li1I i / Inc. 204 Ura PiA Wahasstk :1:?30•9841 . PhOrp aL4/II77•.rt?8 Fa.Y 3t}~~ys?3gfi4 ,.. ~ ~w.r .. ...~.1. . . r..--~. ,......~. ._ Ri..SOLUilON 1n Opposltion to 1nCreasg d Fedoml Exciso 7axe: on CiVarettae wttsftow, amrding to it Price YYatsfiAzus oconom,g 1mpw siudy, a$i .?0 increa88 !7 ,hs fod$r*l 4x6sa tax on C3Qqt0QS would rMit !n the loas of 1.5,630 jotia and a io" vf S4d3 mti;;o,^! tn payroll In FFortda's soonomy, wit tho atata's Wa.il sec7tot beanng the 5tuAt of a:;q to.s8s, WharDa3, according to Prsco watarl-l4uae, eveil a doubiino os fha federtt: oxc;Se taw y- Gjaare#tss would rosuft in tyti jW. of 4,600 ;obs and a10a 4f$118 mfl;lon In pay,r4 ; i- F;orida's wheroaa, Ftoctda's state 6xcig,~ ;sx on ciga^s;toa is already some 30% ragher than tN! +-ationol avorage, Wfieme, an Moreaso tn tho todorst exo'se tex on dearettos wauld havs a devactatlno affact on Florida's farm l8.m11(es that grow toWoo, who are also ouf Guefomora, • Wh ereaa, exdtoe ttixea aro known to be ane of tJ1• most rsgrag$1Yg (orm9 ot 1Sx8tion, h~fnfl - and micf{f#e-IctoQme iam#11" har~ast of ~ t , ower yyhareas, taxpayor8 already pay too muoh to goyornment In Wss, Xhar#{ore, ba 'a rosatvod that the Florld& Petrottum Marketera As$pdatfon, ro n{at've ot supptyf,ng ~rne 5000 retNt 8utlott In f~larida, ~lartid in total oppoeJtion to ~n~or6asa In the f#dorai exolae tax on Gigartittes nnd oatia on all fadcral iegtsiators frorm the state of Florids 4o wArtc and vote 11Qa;nst tht$ unfalr, PunittYa tax. Gtgnod; -6eutivoVkou -Pres)dgnt, F(ottda Petroteum MarCeters Assoaeor) approved by the Boud of birectorv ¢ost-Il" rand tax iran miital memo 767 orv~oF6 OP T, ~o«. c... rr Aprtt 21, S9S3 • pt}S~sn: .+en i~~n . Mr~nrt~rt C.t+r Moccw . t+ta i~eraswr+~rr: @a n t~+tL:x s VJat Anrtak~~ Stay:: ~d Kc~ 1~t~tP»~1b~o~+KuDrk..*,er: ~Wrn+t~ ti'O~i~tr Gma~ ~1t R pl4u tYvGorsetrslrA+.VwW WWnFt1MO QiI.ctoes s KM M~, 5~,. kS:u]~o 1~w+t s t'~ CMa~,tit ~ Cdn fodl+ •Jarrss O.an t Mkava lkmK .SaMO16taa . M, k4u+tW+s . JacR Iqr4 .r4 Ak* jAMa s a~aa w+i. w,~wp Li+~ • LNrY tWyy 0 dNw 14" t Jfa WAA+f t 4 JIm WIp1Ti A txadu*. KI. iWrA**M (L AJtn S+Vf+6er
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*-- Project Government Affairs Briefings to the Hill -7/6/93 Lead Responsibility: PM: Kathleen Linehan RJR: B. Oglesby ETSQ FET Time Line: -Ongoing Description: Action: ~ 4 ~ ~ Budget: ~ ~ e.~
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*-Project Government Affairs_ Senior Management Visits -7/6/93 Lead Responsibility: PM: Kathleen Linehan RJR: B. Ogelsby ETSD FET Time Line: -March 16 & 17, 1993 Description: Visits should be made to Congressional leadership and key tobacco members. Action: -MAM Washington visit 3/16/93 and 3/17/93. tv~ ~ ~ DO G~t _Budget: ~.r _ ~. GZ G~
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~Project Government Affairs_ Member Assignments -7/6/93 Lead Responsibility: PM: Kathleen Linehan RJR: B.Ogelsby ETS0 FET Time Line: -Ongoing Description: To ensure that key Members of Congress are covered, member assignments should be made. All staff and contract lobbyists should be assigned .nembers. Reports of the visits should be submitted periodically and in timely fashion. Action: -March 28-31 to urge all tobacco democrats to meet with the House leadership on March 31. ~ ~ Budget: ~ V'I Ct~ tZ ~
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~Project Government Affairs_ Coordination w/ Tobacco Coalition -7/6/93 Lead Responsibility: PM: Kathleen Linehan RJR: B.Ogeisby ET50 FET Tisne Line: -Ongoing Description: Maintain close coordination with House coalition of tobacco members and tobacco state Senators to ensure timely and orderly support. We can supply timely intelligence reports. • Action: -We've hit upwards to 30 Members of Congress in last two weeks. - Discuss with Ford. (Done) Budget: ~ ~ ~ 00 Cr'2 ~ C3T tti:
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~ ~ ~ Co C.'2 cc ..3 FIa C.3T ~ W
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•_Project Labor Strategy - Tax -7/6/93 Lead Responsibility: PM: Kathleen Linehan, Ellen Merlo RJR: ETSO FET Titne Line: -Ongoing - Review June 1, 1993. Description: It is imperative that we maintain union's support. To this end, immediate contact should be made with the head of the BCT and other employee groups affiliated with PM companies. The President of BCT should be solicited to contact his members as quickly as possible and request them to contact the White House and their Members of Congress. The BCT also should arrange a quick meeting with Lane Kirkland and other key figures Within labor and secure their support. Once support is solidified, then labor should mount a campaign against the proposal. Action: -We are working with BCT Local Officials who will have a booth at the National AFL-CIO trade show in St. Louis. We are working toward developing the capability of generating anti-FET letters on the spot that union members in attendance can forward to their own Members of Congress. - Deadline: May 17,1993. -Constantly in contact with TI Labor Management - Kathleen Linehan -Contacted by Jay Poole - Has agreed to enlist help of AFL-CIO to support industry position, phone and mail efforts. -RJR will get readout from us. -TI may be working on some ads. -Ellen Merlo and Tom Griscom need to talk to Sam Chilcote. -Dinner with BCT president on 3/10/93 by WIC, KML. (Done). © ~ 00 Budget: ..3 . ~ ~ M~
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•_Project TI Coordination TI Lobby Plan -7/6/93 Lead Responsibility: PM: Jay Poole, David Nicoli RJR: Randy Thompson TI: Bob McAdams ETS  FET  Time Line: -Review June 1, 1993 Description: Coordinate all tobacco lobbyists through TI. This is no time for anyone to freelance. Although TI does not have all the tobacco companies in its membership, •this may be the time for outreach - all companies employ people, have plants, etc. Action: -Meeting of the inter-company/TI group on Tuesday April 6. -First meeting with McAdams for TI held on March 25; second meeting set for April 16. -Briefing for Bill/Jim/Andrew. -Strategy to be worked out by Craig Fuller or Craig Fuller and Tom Griscom. -After strategy worked out, logistics of coordination must be established by RJR/PM Team. -Designate group on FET strategy/one representative from PM/RJR/TI to coordinate "all" activities (linking all groups) reporting to Core Group. -Decide on representatives from each company. -Ellen Merlo to make assignment of PM coordinator/strategist. -Tom Griscom to deliver message to TI. -Jay Poole named as PMUSA Representative -has been communicated to TI (Merlo). -David Nicoli - WRO Representative.-has been communicated to TI (Merlo). Budget: S
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•_Project TI Coordination_ TI Educational Packet -7/6/93 Lead Responsibility: PM: Ellen Merlo, Kathleen Linehan, Jay Poole RJR: Tom Griscom, B. Oglesby ETS  FET  Time Line: -Review June 1, 1993 Description: TI is developing information packets and briefing papers for ETS and Excise Tax issues. Action: *On going meetings with coordinating Committees take place on weekly basis. *ETS included in latest TI meetings. *Legislative updates coming in form all sectors. ~ ~ Budget: ~ CP e,o ~ 0 ~ ~
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*-Project Science Publicly Challenge EPA Science -7/6/93 Lead Responsibility: PM: Steve Parrish, Jim Boland RJR: Tom Griscom ETS  FET Q Time Line: -Due April 1, 1993 Description: Consider a press conference to challenge EPA Risk Assessment, or an open letter to the new EPA Administrator. • Action: -Evaluate basis for a new challenge, due: 4/1/93. -Burson-Marsteller. -Work being done with Manhattan Institute. -Scientific organization on how Risk Assessments done: cellular phone, ETS and others. -Stanford Research Institute to review EPA statistics (Steve Parrish to work on who has contacts with Stanford). ~ Budget: ~ GZ C,C ~ CFi Ct>
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Pro j ect Science ~ Reexasnine ETS Stud y -7/6/93 Lead Responsibility: PM: Tom Borelli, Jim Boland RJR: Sears Strawker, Mary Ward ETS  FET Q Time Line: -April 15, 1993 Description: Maintain an ongoing review of ETS studies and findings and present a case for a reexamination of ETS at EPA. • Action: *PM/RJR - Agreed to jointly work on a proposal for the American Statistical Society to review and critique the methodology in the ETS risk assessment. RJR is currently reviewing the first draft proposal. -PM TB/JB - Will arrange a meeting with RJR to discuss a consultant's proposal that raises the weaknesses and the ramifications of the risk assessment to the EPA. Additionally, we will discuss another proposal for EPA's methodology to be reviewed ~ by an outside statistical group. ® ~ ~ .Budget: ~ a
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roject Science ~_ P Science Spokesperson -716193 Lead Responsibility: PM: Tom Borelli Burson-Marsteller RJR: APCO ETS  FET O Time Line: -Searching Description: Identify one or more scientists willing to speak on the ETS subject in support of our position. Place them in speaking opportunities. W ictor Han: Free up TI scientists; identify others for media. ead Responsibility: PM: Victor Han, Steve Parrish Burson-Marsteller RJR: Action: *TB - Encouraged speakers participating at the George Mason University International Institute's Scientific Integrity Conference to raise the ETS risk assessment as an example of bad science. The conference was video taped and it will be reveiwed for statements made on ETS. The video can be used to educate policy makers on the use of bad science and public policy. -PM TB - APCO/Burson Marsteller are identifying various environmental symposia where ETS can be raised and various policy group speakers will will be reviewed as possible candidates. -Still looking Budget: •
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._Project Science Presentation to OSHA on ETS -7/6/93 Lead Responsibility: PM: Denise Keane, Jim Boland RJR: Mary Ward ETS  FET O Titne Line: -TBD Description: Develop a presentation on ETS to make to OSHA. Is Action: -Ready for presentation last week in April, presention can be used for EPA if needed. -Denise Keane will contact. -Should unions take lead? ~ ~ 00 r1~ Budget: ~
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•_Project Research Studies -716/93 Lead Responsibility: PM: Lance Pressl, Derek Crawford RJR: ETS  FET  Time Line: -April 15, 1993 Description: There are 5 studies under development that could have a bearing on the debate: (1) the LULAC health care financing study (Done-March 25); (2) the Committee for a Responsible Federal Budget's health care cost containment study (Rollout-April 12); (3) CART's updated Regressivity Study and Macro Jobs Impact Study (Done-March 15); (4) Economic Policy Institute study on regressivity of the current health care financing system (Rollout-April 7); and (5) The Council of State Government's study on diminishing tax receipts. It is important to express the findings to the media and public in layman's terms so that the message is not lost in an academic debate. Other available studies, research and technical assistance. Impact Sheets & Visual •Support. $2/Pack Argument/Information Sheets: National/State by State. Studies by third parties: Council of State Governments: Diminishing Return of Excise Taxes; A. Philip Randolph Institute: Impact of Taxes On African-American, Health Care Financing, American Agricultural Movement; Impact of Excise Taxes On Rural American; National Conference of State Legislatures: Effect of FET Changes on Women, Minorities and the Middle Class; Excise Taxes in the American Fiscal System; Congressional Budget Office: Rising Health Care Costs; National CART: Regressivity & Jobs Analysis; Institute for Research on the Economicsof Tax: Social Costs; Public Policy, and Freedom of Choice. State- Specific And InternalStudies: Geo-Political Mapping Analyses, Regressivity Studies, and Fiscal Conditions. Action: -Looking at "backout" of $24 billion social costs figure. (In process with PM/TI) -Evaluating studies and determining if more are needed. (Do we need to Commission any other studies?) -May be doing research on FET. -Need to get material from TI so we can evaluate; Washington Office should get what's there. ~ -We want to look at large media component. ® -Tally points. ~ Budget: ~ O rn ~
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•--Project Research Position Papers -7/6/93 Lead Responsibility: PM: Lance Pressl, Jim Boland RJR: ETS  FET  Time Line: -Ongoing -ETS - Due week of March 29, 1993 Description: A series of position papers or "White Papers" needed on the ETS and excise tax issues. Assign writers to complete the following: •Write paper on EPA Science as it relates to electromagnetic fields (EMF), diesel, and chloride in •water (in process). Action: -White paper on ETS/EPA will be completed by 3/22. The paper will be targeted for a state legislative audience. -An informational video on PM's position on EPA/ETS issue has been prepared and made available to government affairs staff (PMUSA, WRO, PMI). -Economic Impact Analysis - Federal (done). -$2, $1,.50 (done). -Need to have TI coordinate "all" white papers with PM/RJR -We will see drafts week of 3/15/93. ~ ~ ~ Bud et: ~ g • WIT u ~ ~ ~ u-~
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•_Project Researck Niagara Institute -7/6/93 Lead Responsibility: PM: W. Burrell, Matt Winokur RJR: ETSO FET^ Time Line: -Ongoing - Review June 1, 1993. Description: This Canadian group has developed a study of the tobacco issues in Canada. This report needs to be finalized and/or excerpts need to be made public. • Action: -Report needs to be completed A.S.A.P. -Statement by institute director needs to be drafted and released A.S.A.P. Budget: 0
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S_Project Research Wirthlin Group Presentation -7/6/93 Lead Responsibility: PM: Craig Fuller RJR: Tom Griscom ETS  FET  Titne Line: -Completed Description: Arrange a presentation on research to compare findings with Reynolds. • Action: -Share ETS tracking information / Done. -Share RJR attitude survey document / Due 3/10/93. -Share results as available. -Breglio survey results to be shared. i.' CD ~ Budget: ~ ^.~ ~ 0 wF~• ~ ~
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•_Project Legal Growers' Law Suit -71s193 Lead Responsibility: PM: Steve Parrish, Kathleen Linehan RJR: W. Ukatz ETS  FET O Time Line: -Ongoing Description: Consideration is being given to supporting the tobacco growers with a law suit against the EPA with regard to the ETS Risk Assessment. Also, raise money from third parties. • Action: -Lawyer's conference call with RJR on 3/30. (Done) -Finalize complaint / Due: week of 3/8/93. (Done) -Review with RJR / Due: week of 3/8/93. (Done) -Participate in Grower's legal fund to pay for suit (assuming we go forward). ~ ~ Budget: ~ 013 ~ ~ ~
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•_Project Legal Legal Briefings on ETS -7/6/93 Lead Responsibility: PM: Denise Keane RJR: M. Ward, W. Ukatz ETS  FET Q Time Line: -Week of March 22, 1993 Description: Legal should provide guidance for companies on the ETS issue. Once completed, distribution to key business leaders will be made on a CEO/CEO level or General Counsel/General Counsel. Action: -RJR putting something out. ~ © Budget: 00 CD ' ~. ~ C~
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*-Project Media l Communications_ Pro Active Media -7I6/93 Lead Responsibility: PM: Tom Borelli / Richard Hines Consulting RJR: ETS  FET Time Line: -Ongoing - Review June 1, 1993. Description: Generate news stories, editorials and commentaries critical of the EPA Risk Assessment and unreasonable smoking ban legislation. • Action: *The May edition of Consumer's Research Magazine has a feature article on "Federal 'Science' Under Fire" which mentions ETS as an example of bad science. We have ordered 1,000 copies of the magazine for educating policy makers on the ETS issue. -See following pages for Project Overview Re: FET and ETS -The below listed articles available upon request: Joe Perkins - San Diego Union. Lanie Izumi - Sacramento Union. National Review editorial. Note: The Joe Perkins column appeared in about 40 papers throughout the U.S. as a result of his syndicated column. .Budget: ~
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Projects federal gxcise Taxes (fET) lye rvi!s Meeting held on Friday, May 1a in Washington, D.C. Discussed present status of timing on health-care reform and status of task force projects. projects- ETs Notes All ETS projects discussed below and additional work on such projects are pending subject to decisions regarding litigation. Overviews , - . Meeting held May 14 in washington, D.C. we will continue developing materials and reviewing opportunities. ~CO continuing outreach efforts, includia one-on-one msetinqs /industry and a planned mass s~ailinq to 11-20•industries in 15-20 states, which will focus on smaller busineases. Outreach to scientific community has been successful; outreach to industry reflects great interest, but no firm commitment yet. Task force discussed upcoming environmental conferences. VII. Miscellaneous o RJR employees (mainstream factory folks) about 1,600 on their own time and money -- toQk bus trip to D.C. to demonstrate against proposed excise tax increase. Received good press coverage. 0 8-M developing industry reaponse for announcement day. Mircelleneous . vxx. • • • t fi x d t b f eep a es a or Tra s on o .cant hearings on smoking bdn in federal bui,-2dings and Rose hearings. • •
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*_Pro ject Media / Communications Watchdog Efforts -716/93 Lead Responsibility: PM: Victor Han RJR: ETS  FET O Tirne Line: Description: Identify and design communications plan for watchdog groups. • Action: -Radio syndicators contacted; developing 60 second test spot and longer piece test for weekend public affairs programming; meeting with principal this week; deciding frequency of delivery. i.a ~ Budget: ~ .,~ .Q wA.
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ject Media l Cornrnunications_ ~-Pro Op - Eds -7/6/93 Lead Responsibility: PM: Victor Han RJR: Mara Payne ETS  FET  Tisne Line: FET: • List of selected newspapers compiled by Burson-Marsteller (4/93). Identification of authors-ongoing. Will look to national organizations i.e. NACS for authorship of Op-Eds. Drafts fo Op-Eds distributed to working group-ongoing. Additional Op-Eds in creation-ongoing Placement of Op-Eds, with particular emphasis on SE states-ongoing. RJR/PM coordinating release of state economic impact data. States currently in process include SE states, NY, PA, ND, CA, IN & WA. ~TS: -List of selected newspapers compiled by Burson-Marsteller (4/93). -Identification of authors-ongoing. -Drafts of Op-Eds distributed to working group-ongoing -Additional Op-Eds in creation-ongoing\ -Placement of Op-Eds-pending identification of authors. Description: Action: FET: -NACS has agreed to work with PM on state-by-state news releases. -Proactive Op-Ed placement in selected hometown newspapers of key legislators. -Strategicall cc: certain legislators, appointed officials. -Develop defensive Op-Eds for response to negative editorials. -Draft LTE's to support positive Op-Eds. -Utilize media-trained activists and smoker organization spokepersons. ETS: -Lawsuit filed. Potential actions to be reviewed. ~ ~ ~ 0'J Budget: ~ . ~ ~ ~
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• Vz. Develop Comprehensive Op-ed Program to Support objectives ETS Summary: Develop op-eds, both proactive and reactive, for placement in selected nationnl, state/state capitol and local newspapers. Status: • o Expanded media coverage requested to determine coverage and potential reactive opportunities until something occurs that provides proactive forum. o Clips of positive coverage being forwarded by PM. o Materials have been developed by PM/RJR. o Process of identifying potential signatories continues. FET Summary: a) Focus on proactive op-ed placement in selected hometown newspapers of key legislators, with ccs to those legislators, certain appointed officials and b) develop defensive op-eds for response to negative editorials. Status: o Will use list of organizations and individuals developed in disseminating PW economic impact information as core for potential op-ed signatories in hometown and state capitol newspapers. o Draft op-eds prepared. PM/RJR winnowing media lists for potential placement. Attempts at op-ed placement continue.
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~Project Media / Communications_ TV Talk Shows -716193 Lead Responsibility: PM: Victor Han RJR: Mara Payne, Roger Ailes ETS  FET  Tirne Line: -Review June 1, 1993 Description: America and the Administration are being run on talk shows. • Action: -Counter talking points. -Monitor talk shows. -Find shows where we can deliver our message. Wudget:
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•_Project Media l Comrrcunications_ LTE's -716/93 Lead Responsibility: PM: Victor Han RJR: ETS  FET  Time Line: FET: -List of selected newspapers compiled by Burson-Marsteller (4/93) -Hometown (district) newspapers of key legislators identified (4/93) -Identification of authors-ongoing -Drafts of LTEs distributed to working groups-ongoing. -Additional LTE in creation-ongoing. -Placement of 100 LTEs by RJR field-in progress. -Request by RJR (2,500) and Philip Morris (6,000) to activists for LTE writing -in progress (6/93). ETS: • --List of selected newspapers compiled by Burson-Marsteller (4/93). -Identification of authors-ongoing. ~ -Drafts of LTE distributed to working group-ongoing -LTE creation-on-hold. -Placement of LTEs-on-hold. Description: Action: -FET: -Proactive LTE's targeted at hometown (district) newspapers of key legislators. -Strategically cc certain legislators, appointed officials. -Develop defensive LTE's for reaction to editorials, news and op-ed coverage. -Draft proactive LTE's supporting positive stories, Op-Eds. -Submit lists, conduct LTE content analysis. ETS -Lawsuit filed. Potential actions to be reviewed. Budget: •
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• iI. LTRs to Support Objectives ETS ---~ Summary: Focus proactive/reactive LTSs on key opinion creating newspapers/publications of selected elected officials/appointed officials, with ccs to those legislators, appointed officials. Statuss o LTZ program pending determination of litigation issue. once a decision is ntade, can either develop program based on filing "hook" or determine market for letters on case-by-case basis where opportunities are preeented. FET Summary: Proactive and reactive LTRS for use at hometown (district) newspapers of key legislators, with one to those legislators and certain appointed officials. Statuse o PM and RJR reaching out to databases for to ask people to write in.opposition of YET. o PM/RJR continuing to identify other authors by category. C~
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~ To: Date: Subject: Media/Commuru'cations Committee Members March 18, 1993 Fh'r`IM Audience & Message Point Development As per yesterday's meeting, It was agreed that we would address the following aud.lences. Along with a Iisting of the audiences !s an inih'al effort at the.ir respective message points. ,Remembe.r, this was an exercise to help us determine the elements we need for informationJpress packages. These messages are not necessarily urJque to each audience. 1;yLM: FET Tncrease 1s,udience: Federa.lOfficials me, e Point,: Tax is a middle-class tax Increase. During the ~ course of the presidential campaign, candidate BiU Clinton promised he wouldn't raise the taxes of the middle class. Similarly, the promise that President Cl.inton made that those with earnings below S30,000 would not be taxed has now "gone out the window". Additionally, this tax will seriously hurt a fragile economy and 850,000 Jobs wi1.l be lost. Audience: State Officials • JJe: An Ft:'T' Increase will cause an erosion in state revenues which will mean additional new taxes at the state level.
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• Audience: Southeast States Elected Officials ' : An FET Increase will have a disastxous/cataciysm.lc hJ? effect on the economy in the southeastern states. More jobs will be lost due to this tax in the south and southeast than to the national recession that we are finaUy starting to recover from. • RjR/PM Plant Community Locations - Elected Offlcials Will cause jobs to be lost which wil1 hurt the local economy. Also, erosion In company tobacco revenues adversely affects our ability to invest In non-tobacco operating companies and the jobs and tax revenues they produce. A~t dience: Consumers/Smokers Mes~a~e Points Smokers should not be asked to pay any more - they • already contributemore than 13 billion doUars.to the economy than non-smokers. The proposed increase Is discrhmunatory. If a program Is to benefit all Americans - it should be broadly funded. The real problem with the system is not the lack of money - but out of con trol costs. The medical care system i tself Is in need of general surgery if it's to be reformed. Don't throw more money at the health care system; f;x it Instead. ' : Non-smokers Messa~e Points: The proposed tax increase will not work because taxes alone won't cure the crisis Pn health care and new tax dollars will be needed on both the federal and state levels. Aud i Q,m: Farmers i :'rhe proposed tax w;11 be a cataclysm for the tobacco farmer and the economy of the tobacco growing states, ~ Tobacco farmers will be unable to replace their hlghlyprofitable tobacco crops and as a result they, and their state's economy, wiu suffer.
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• Lf tobacco farmers switch to alternative crops •• the markets of those crops throughout the United States will be destabilized and econom.ic disaster will reverberate In every farm3ng commuru'ty. Audience: Suppliers Me,~: Reduced demand for tobacco will not only economicaity hurt tobacco farmers but wiIW hurt all Involved with the manufacture and sale of cigarettes from the pesticide and seed salesmen to the tractor sellers to the trucker who brings the finished product to retail. Audie=: Retailers M~ss~ The retail and convenience store communities will bear a large part of the jobs lost if this tax is enacted. Cigarettes are among the most profitable products sold in those stores and provide a key ~ revenue stream that helps to keep many stores open and many people employed. AUciie=: State Excise Tax Dollar Recipients/State Funded Programs Me,~: Another case of dimin..ishing returns. Thfs earmarked tax wil1 erode excise tax revenues at the state level and cause Iawmakers to look for additional sources of income. Those new taxes may not be as "politically acceptable" as the current source of funding and . support for the program may erode. Accordingly, this scenario puts state discretionary programs at substantial risk. It's poor policy to earmark the funding of any program to tobacco revenues where the base of consumers Is declining everyyear. AjBdience: Organized Labor ~ ~ ~ 00 • kjeuAge: This proposed tax Is regressive because it hits the poor and rrdddle class much harder than those who are better off. trl cc 0 ~ Many tobacco related jobs, many of them un.ion members, wM be Iost ~ ~ . as almost 850,004 jobs dlsappear from the Amerlcao economy.
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Audtence: Health Care Reformers is M0;,n_e: The entire health care system needs to be overhauled. The answer Is not more money, but one of fundamental reform. If in the final analysis, more money Is the answer It should come from a general broad based tax. Get the system fixed. ,gmdLens-e Minority Groups me5Aag.e: African and Hispanic Americans will bear the hlghest hardships if this tax Is enacted. It's regressive and wil.I cause serious Job losses among the small businesses -- who depend on cigarette sales revenues -- in the minority community. Last in/fixst out. Further, erosion of discretionary programs of benefit to the minority cornmunity. Audiences: Chamber's of Commerce/Business Organizations ,gl: The proposed tax is unnecessary since the problem Is not Mess,v fiscal but structvral. Government doesn't need to throw more money at the health care system - - it needs to fundamentally reform the system. Even if more dollars were needed, to take tbem from a revenue base where the receipts are declining doesn't make good economic sense. Unstable revenue sources lead to more taxes from other areas. Audience: Anti-Tax Activists The Adrrzinist.ration should focus on cutting spending -- not raising any taxes -- if the budget and health care costs are to be finally controlled. a ~ ~ . ~ _'~.r The following Ust is submitted as an addendum to the report for your , ~ review. Please make addittons as needed. cll~
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• • Au iences: ~ Elected O~ ~cials , Regulato Officials Smokers Non-smokers/ta.xpayers/generai pu b11C Conservatave/Liberal MedJa Employees (Tobacco/Non-tobacco) Scientific Community Restaurant/Hospitality Human Resou rces Labor Business Legal Industry ..
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0 Env3ronmen tal Tobacco Smoke 21ote: All of the M projects discussed be.low and additzon.at work on such projects are pending subject to decisions regarding Uttgad•on. L Develop Press Package for M Su-rxunaxy: Developing mu1d-use, modu.Iar press/Laformation . packages mored for "ferent audiences. Status: " o~ Audiences and messages preRm.inarily ide.ntzned, • o pMIR,jR/T1 gathering and forwarding aII releva.nt rrLaterials to B-M for review and catalogfng. o B-M to contact APCO'regarc3fng coalition building and ~ development of inessage points for speMc audiences. if. Develop Comprehensive I,TEs Program to Support h-FS Objectives, Surnxnary: pocus proactive/reactive LTEs on key opi.n.ioa creatIng rzewspapers/pubtications of selected elected - officials/appointed officlaZs, with ccs to those legislators, appointed offidals. Status: o B-M has created prototype media list a.nd !s expandfng to Include top 100 newspapers and state capitals media.. o PWRJR wil.1 contact field coordinators,lobbyists et:c. to bave them expand their monitorMg of local press and to have tbem b.e1p iden tify poten tial au t.hors. \z o' PM/l~R e.ach to draft 25 i,T~s. ~ pEL L Promote 5peakers In Local Markets ~ , .. ~ . ~, ~~
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0- Sunvnary-. Desigb speakers' program for placement of IcientMed spokespersons in Iocal m.arkets designed to attract press atteAtion. Status: o B-M preparing memo/gu-idelines on identif~ring potential r forums and making contacts. o pM/RJR to identhfy potential speakers and procure op-ed wrjtexs for articles based on speeches. o pIv,(/'RJIt preparlng 2 generic M speeches each (~ each w/slide backup) • IV. Educate Kewspapex Opinion Creators via Ed Boards = Sui.vnary: Cont3nue o~ngoi.og key opinion leader educat~'on..al ' outreach program, wh.ite identifying and expanding program to key uational, state/state capital and local newspapers, Status: o B-M has prep ared prcm to typ e m edia !is t an dis exxpan djn g, V. Establish Presence on Setected Rad3o Talk Shows Sununary: Try to use expert third parties and media-tralned activists to reinforce press effort.s with national and local radio talk sbow opportv.n.ities. St.atus: o B-M has prepared prototype medla list and is expanding • o Ph(!RjR talking to government affairs/field.coordinators to Identi.fy appropriate topics,spokespersons. ,~evelop Comprehensive Op-ed Prog,ralxi to Support M ~ VL . pbfectives.
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~ Surruna.iy. Develop op-eds, both proactive and rea.ctive, for placement In selected natlonal, state/state capital and Iocal • newspapers. Status; •, o B-M has developed prototype med.ia ilst and Is expand3ng o PMMR each d.rai'ting 6 op-eds, message poluts and LM • • to support op--eds. •
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• • Project: ETS Overview: Programs will be developed and focus shifted at such time as the litigation matter is resolved, either through filing or not. All projects pending. Project: FET Overview: Task force re-evaluating release of information based on the new estimated release date of health-care reform proposal by white House. However, task force continuing its outreach to third-party groups with similar interests and continuing fine-tuning information materials in preparation for dissemination. I. Press Packets ETS Summary a Develop multi-use, modular press/information packages tailored for different audiences. status: 0 B-M has reviewed materials and has requested additional material.s from TI and RdR. Prototype packet is being revised based on new materials received. Will be held pending decision on lawsuit. FET 8ummary: Modular press/information packages to be tailored for different audiences. Statust o B-M has received comments on prototype packets. s-M has incorporated information based on PW figures. Revised graphics received. Will distribute revised packet to task force next week. ~ o PM presently creating media analysis from clips to help refine existing media lists. b GO IA. Price Waterhouse Study CP • Sumtrary: Potential to publicize economic impact ~ information in the 50 states through press releases and c-D events prior to release of health-care reform package. 00
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• $tatusi o clarification on figure development received from TI and being incorporated into materials. o Both RJR and PM in touch with organizations in each state with similar.interests who are likely to issue press releases at the appropriate time. ~ a.S PM and i-M have been working with various groups on releases in several states and prepared draft le4.ters on FET for various state officials who are interested in making their positions known to the president. F L
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*-Project Media / Communications_ Press Package -7/6/93 Lead Responsibility: PM: Vic Han / Burson-Marsteller RJR: Mora Payne ETS  FET  Time Line: FET: -Press kit preliminarily reviewed (5/93) • -Finalize press kit (6/93) -Begin distribution (7/93) ETS• -Press kit in formulation-on going •-Permission being sought for re-printing of selected articles Description: Design a press kit for use with media on ETS issues. Also, design press kit on Excise Tax issue. *Action: -See following page Re: Develop Press Package. FET/ETS -Press Packages will be multi-use, modular press/ information packages that can be tailored for different audiences. -Identified audiences and preliminary respective messages as an exercise to identify package elements. -Submit to all group members already existing materials to be considered for modular elements of package. -Submit suggestions for other materials that must be created, developed or researched. -Tom Humber (B-M) will collect, maintain and catalog submissions. -PM to generate./Done. ETS: -Press package will be multi-use, modular press/information packages that can be tailored for different audiences. -Identified audiences and preliminary respective messages as an exercise to identify package elements. Next Steps: -Contact APCO, request refined ETS messages by audience; distribute to group. •
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Press Package -7/6/93 -Distribute to APCO and all group members already existing materials to be considered for modular elements of package. -Based on existing package APCO submissions, group submits additional materials, suggestions, etc. to Tom Humber (B-M). -See following FET/ETS Audience & Message Point Development Budget: • t•D ® ~ 00 Crr • %Q ~
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• 2. PreB$'pnckets STS .Surnaiary : DEvelop multi-usej`:sodula.r prOss/inforx:ation packages tailored for different audiericss. o s-M has reviewed kat.ris;ls and.has requested: additiondl materialr from TZ aAd' itJ;t.. Prototype pack.t.wil,l be disseminated to task forc• next• week.. • Statuss .FL"T Summsry: Modular preas%information:packaqes:to bo tailored for'different audiences. 8tatus: ;. . . o. 8-M has B-M is incorporating packet to task force received commfnts on•.prototype packets. revisions and will distribute revised next week. l~. o PM presently creating, m.dio.analysis from ips to help refine existing media lists.' fA. Price Waterhouse Study Susnaaary: Potential to' publicize economi0 impact informutiori in'the S0 states through press,reitases and evfnts prio.r to release of health-care refora-package.. Status: n•' Clarification owfiqure'dev.lopm:nt received~ from Ti' and being incorporated into niaterials."- . .. . . ~`~.. :o Both RJR and PM in tvuch•with organieations in `~ifaach state with similar interests who are likely to issue. press releases at the appropriate time. ,
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0-Project Media l Communications_ Plan Ad Campaign -7/6/93 Lead Responsibility: PM: Craig Fuller RJR: Tom Griscom ETS  FET  Tirne Line: -Ongoing - Review June 1, 1993 Description: Develop ad copy for review, testing and approval by senior management. •Roger Ailes - Real people affected by taxes. Action: -ETS ad will be ready to go out late April. -Roger Ailes meeting (Done). -Roger Beahm to have ETS and FET ad concepts in ten (10) days.(Done). -Ads ready to review on April 1, 1993. -Legal review. Budget: ETS w/ RJR $606,000 split 0
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Project Media l Comsnunications_ r Radio Talk Shows -7/6/93 Lead Responsibility: PM: Vic Han, Burson-Marsteller RJR: Mark Smith ETS  FET  Time Line: FET: -Review June 1, 1993 -Submit recommendations week of May 10, 1993. -Submit final plan week of May 17, 1993. -Initiate program May 24, 1993. ETS: -Submit recommendations week of May 10, 1993. -Submit final plan week of May 17, 1993. -Initiate program May 24, 1993. Description: Develop list of select radio talk shows we should reach and schedule Oriefings. In addition to major, national radio talk shows, radio is having a big impact on local as well as national debates at the local level as well. We should look to influence both the big opportunities as well as develop an overall market-by-market, state by-state capability. Action: -See following page Re: Establish a Presence on Selected Radio Talk Shows -Follow-up on Rush Limbaugh -Materials sent by RJR week of 3/1/93 1, Tdp ify Radio Talk Shows & Talk Radio Shows Goal: Use radio effectively to get our message across. • Determine national and market-by-market radio talk shows (programs in which the host dominates or interviews people of interest). Also identify the radio call-in (Talk Radio) shows in which interested listeners can often determine the topics. Create computer data to easily access radio opportunities by market, subject and format. 0 Time line: M
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r Radio Talk Shows (Continued) -716193 • Geographically match spokespersons (see "Promote Speakers in Local Markets" part of overall plan) to radio talk show list. Time line: TBD 2. Briefings With Key Radio Talk Shows • Provide producers of key shows with materials to influence selection of topics, guests and messages. Time line: TBD 3. Reaching Talk Radio • Provide spokespersons (see "Promote Speakers" section of plan) with materials and lists of talk shows, and encourage call-ins. • • Use other activists to increase calls to radio shows, to influence selection of topics and to increase chance of getting messages across. Time line: T B D (Special Note to TCG: As you may know, working with WKA, we have already begun developing talk radio. We are planning to match our media trained activists against the list and provide listings of talk radio, along with talking points, etc. Additionally, we were planning to do a special insert into the next alert going to the 2,000 Smoker Write club activists, encouraging them to send us a list of local talk shows...eventually providing them with talking points, etc.) FET: -Reinforce "press" efforts with national and local radio talk show opportunities. -Expert third parties and media trained activists will be principal participants. Next Steps: -Identify stations/shows/formats B-M will provide March 31, 1993. -Identify appropriate topics/spokespersons. ~ -Pitch topic selection/guests. © -Media train spokespersons. ~ -Schedule programs. -Support industry spokespersons via call ins to show. -Tape programs for analysis and revision. c~o ca ~ -Alert selected media. ~ ~ ~
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Radio Talk Shows (Continued) -7/6193 ETS: -Reinforce "press" efforts with national and local radio talk show opportunities. -Expert third parties and media trained activists will be principal participants. Next Steps: -Identify stations/shows/formats B-M will provide March 31, 1993. -Identify appropriate topics/spokespersons. -Pitch topic selection/guests. -Media train spokespersons. -Schedule programs. -Support industry spokespersons via call ins to show. -Tape programs for analysis and revision. -Alert selected media. • Buget: TBD ~ ~ ~ ~ cca ~
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• V. Establish Presence on 8elected Radio Talk shows in Order to Further Objectives. ETS 8uramaryi Try to use expert third parties and media-trained activists to reinforce press efforts with national and local radio talk show opportunities. Statuss o Continuing development of potential spokespersons and opportunities. 0 ather efforts will depend on determination of litigation. FET • Summdry: Reinforce "press" efforts with national and local radio talk show opportunities. Expert third parties and media trained activists will be principal participants. Statusc o Ti devel.oping list of potential radio spokespersons who can take advantaqe of. call-in shows. Formalizing plan to coordinate appropriate for call-in shows. o Process of identifying additional appropriate topics/spokespersons continues. ND . ~ ~ c~o ~ • cc> ~. ~ ~
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O.-Project Media l Communications Promote Speakers in Local Markets -716/93 Lead Responsibility: PM: Victor Han Burson-Marsteller RJR: Mark Smith ETS  FET  Tisne Line: FET: Review June 1, 1993 -ETS: Submit final plan April 30, 1993. (With most if not all of the John Boltz submissions in place if given the go ahead to proceed.) Description: Design a speakers program and place identified spokespeople in local markets designed to attract some press attention. SAction: -See following page Re: Develop Speakers Bureau 1. Identify Potential Speakers in Each Market Goal: Effective, credible speakers, representing different interests, (i.e. business/jobs/economy/consumer/individual rights, etc.) in each of 50 states, with speakers in every major market, including state capitals. • PM/RJR's trade relations/government relations/public issues immediately begin contacting and recruiting potential spokespersons - retailers, wholesalers, suppliers, growers, smokers' rights activists. Time line: Names of recruits to Joint Task Force week of: TBD
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.__Promote Speakers in Local Markets (Continued) -7/6/93 (Special Note_to TCG: 1)As you know, we have 200 media trained activists in the field. Prior to this project, we were working on plans to fully activate all of these people. How we plan to work with these folks is outlined on page two. 2) At our request RJR trade relations will, at their meeting next Wednesday in Washington, ask the AWMA wholesalers to provide a list of their "Go To" people in every state who would be willing to serve in this role. The plan we were working on called for us to prepare a news release for each of 50 states on the economic impact of the FET. One objective was to provide Tommy Payne with some clips from home districts. 2. • Issug Training & Media Trainine • Determine material needed for issue training. If none exists, immediately develop talking points, palm cards, Q&As and briefing book. Otherwise use what is available. • Determine which spokespersons need media training. Conduct media training, as needed. (Note RJR allied forces training already scheduled.) Time line: TBD 3. Building Awareness & Credibility - Communications Effort Goal: News media will recognize our spokespersons as source for accurate, timely and credible information on FET/ETS. Work with media. RJR/PM puts editorial effort into high gear developing op-eds, letters to editor, news releases, talking points, backgrounders - generic and state/market specific - for use by each spokesperson. Time line: TBD (Special Note to TCG: 1) As mentioned on page one, we were planning to distribute a news release through each statewide smokers' rights spokesperson. A generic piece would be provided to each Field Coordinator, along with state specific date; FC's would ~ work with each spokesperson. 2) For industry spokesperson - wholesalers and retailers a that RJR Trade Relations identifies, we are working on plans for distribution on economic ~ i~pact in each state. We are exploring the possibility of working with each state spokesperson, ~ but faxing the release ourselves in a highly organized fashion using ~, _faxing services. Cost would be about $1.10 per release, which would probably go to a a~ 'total of 7,000 nationwide media outlets. ~ ~
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~ Promote Speakers in Local Markets (Continued) -7/6/93 If I understand our RJR/PM mission correctly, we will determine who will do what, and how best to split the work and cost. • Outreach: Each spokesperson will be given a list of all media in area. Where feasible, spokesperson will schedule brief one-on-one meetings with reporters/editors to introduce themselves and leave information. Key media not reached will be mailed a rolodex-type card with brief information. Time line: TBD • As appropriate, spokesperson may be asked to be part of group conducting editorial board meetings (see "Editorial Boards" section of overall plan.) 4. Speakers Program ~ Goal: Spokesperson will speak to as many community groups as possible to explain position. • Provide spokesperson with guide on what kind of groups to seek speaking opportunities, how to contact, what to say to get acceptance, etc. (Or, if budget and time permits, actually provide spokespersons with list of organizations, telephone numbers etc. for their specific market.) • Use same materials used for issue training. Also provide each speaker with 1) prepared presentation (with simple visual aides), and 2) outline for more information presentation. • Develop leave behind materials for each spokesperson. Time line: TBQ G7 ~ (X) ~ ~ ~
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• Promote Speakers in Local Markets (Continued) -7/6/93 5. Follow Up Goal: Maximize positive media placements. • Develop simple system for spokesperson to report results of speaking engagements and media contacts. (Perhaps phone in or postcard drop - or provide each spokesperson with a PM/RJR contact to serve as resource...or develop a "help desk" concept.) • Positive news clips will be gathered and distributed to supporters in each market -- each person will send copy of clip and a short personal letter to their U.S. Congressman and Senator. Time line: TBD (Victor Han) Identify appropriate journalists for one-on-one briefings on ETS identify appropriate messengers. Action: Researching reporters, messengers. FET: -Program to have credible speakers able to hit all 50 states, all major markets and state capitals. -Identified speakers would also author op-eds and the like to augment credibility. -Speakers trained to obtain platforms, venues (in addition to turn key manual to be developed and supplied.) -Gain support/help of PM/RJR trade relations, government relations, other resources to identify, contact and recruit potential speakers (retailers, wholesalers, suppliers, growers, smokers rights activists.) -All must be trained on issue, presentation skills, media. -Develop national speakers stable of higher profile individuals (think tanks, tax organizations, economists, etc.); determine appropriate venues, mechanism for placement (speakers' own organizations.) -Develop text, leave behinds, visuals. -Develop PR support programs. (Cookie cutter approach based on ~ venue, subject matter, key impact issue of focus.) ~ ~ ~ colt ~ i ~ ~ ~
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Promote Speakers in Local Markets • (Continued) -716193 Next Steps: -All of the above. ETS: • -We have not gotten to that yet. Budget:
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• ZYI. Speakersf Bureau ETS Summary; Design speakers program for placement of identified spokesperson in local markets designed to attract press attention. Status; o Continuing identification of credible spokespersons through media content analysis. o Continuing monitoring of potential opportunities speakers. E.g., there are a number of conferencee that may provide a forum for individuals, groups or coalitions, and aleo may identify experts. FET • Summary: Design a 50-etate identified spokespersons in local some press atttntion. speakers program and place markets designed to attract Status: o Speakers bureau to be instituted after announcement day w/preliminary work being done now. ;. o Draft materials prepared and speaker identification process continuing. o Once have identified organizations willing to take a public stand on issue, can use individuals in organizations as core of speakers bureau. t~a b ~ ~ coo x• W
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*-Project Media / Communications_ Television Interviews -7/6/93 Lead Responsibility: PM: RJR: ETS  FET  Titne Line: -Review June 1, 1993 Description: (consider) S Action: ND Budget: ~ ~ C32 ~ ~ . ~
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*-Project Media l Communications_ Press Briefings -7/6/93 Lead Responsibility: PM: RJR: ETS  FET  Tisne Line: -Review June 1, 1993 Description: (Get APCO recommendations) • Action: -Philip Morris Budget: Q ~ ~ ~ ~ ~~
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._Project Media / Communications_ Editorial Boards -7/6/93 Lead Responsibility: PM: Victor Han and Burson-Marsteller RJR: Mark Smith TI: ETS  FET  Tisne Line: FET: -Review June 1, 1993 -Submit target lists, begin editorial analysis, develop message points/leave behinds week of May 10, 1993. -Submit final plans week of May 17, 1993. -Initiate program week of May 24, 1993. ETS: -Submit target lists, begin editorial analysis, develop message • points/leave behinds week of May 10, 1993. -Submit final plans week of May 17, 1993. -Initiate program week of May 24,1993. -Review week of March 22, 1993. Description: Place senior executives and identified spokesmen with select editorial boards to discuss industry issues: ETS/Excise Taxes. A press kit and "leave behinds" will be necessary. Action: -See following page Re: Educate Newspaper Opinion Creators via a Series of Editoral Board Meetings. FET: • -Meetings targeted at hometown (district) newspapers of key legislators. -Representatives of local business/labor, fiscal experts, smoker activists comprise team. Possible use of RJR/PM senior management in selected cases. -Press kit needed. -Key markets identified by government affairs. -Meetings to be scheduled.
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Editorial Boards (Continued) -7/6/93 Next Steps: -Identify newspapers in targeted congressional districts. -Review past editorial positions. -Make Go/No Go decision. -If Go...Determine key message points/leave behinds, determine team composition, media train team members, schedule meetings, post meeting follow-up, i.e.. new information. ETS: -Continue key opinion leader educational outreach program. -Meetings with targeted key national, state/state capitol and local newspapers. -Expert panel may include local representation and nationally recognized experts. l~Text Steps: • -Identify newspapers. -Review past editorial positions. -Make Go/No Go decision. -If Go...Determine key message points/leave behinds, determine team composition, media train team members, schedule meetings, post meeting follow-up, i.e.. new information. ~ Budget: ~ . CP ~ -Q CR cl) ~
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• IV. Educate New*pape r Opinion Creators with a Series of Editorial noard Meetings. STS ~ Summary: Continue ongoing key opinion leader educational outrench program, while identiiying and expanding program to key national, state/state capitol and local newspapers. Status: o Continuation of briefing and educational outreach to more conservative, anti-regulatory media. o Pending, subject to lawsuit. FET _M.._. • Summary: Focus on hometown (district) newspapers of key legislators (well-crafted letter w/good package) and some bigger newspapers. Status: o Pending. Task force to discuss company positions on dissemination of materials, given push back of Aihite Kouse release date of health-care reform package. However, continuing to finalize materials and will look to drop date in near future. o PM/RJA/Ti to divide media lists for cover letters and follow-up phone calls requesting opportunity to respond to health-care reform propos,als before papers editorialize. . ~ .,; tn ~ 00
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•_Project Message_ 50 Million Smokers -7/6/93 Lead Responsibility: PM: RJR: ETS  FET  Time Line: -Review week of April 18, 1993 Description: Key talking points: (develop) -Develop "class war" stressing the impact of FET on lower income people. -Use LuLac data, Randolph Institute data regarding Hispanic/African-Americans i Action: ~ ~ Budget: ~ ~ G`? CC~ ~
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•_Project Message_ Canada Tobacco Model a Myth -7/6/93 Lead Responsibility: PM: RJR: ETS Q FET  Titne Line: -Review week of April 18, 1993 Description: Key talking points: (develop) S Action: -Consider expanding to other countries. -Philip Morris working C> Budget: ~ ~ ~ ~
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*-Project Message Courtesy and Common Sense -7/6/93 Lead Responsibility: PM: Lance Pressl RJR: Tom Harris ETS  FET Q Time Line: -Review week of March 22, 1993 Description: Develop talking points • Action: -Clark Judge ~ Budget: ~ GO Crrt CO ` w3 ~
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._Project Message_ Hurts Employees -7/6/93 Lead Responsibility: PM: RJR: ETS O FET  Time Line: - Review week of April 18, 1993 Description: Key talking points (develop) • Action: Budget: ® ~ cr~ ~ Fr ~ ~
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*-Project Message_ Tax Regressive -7/6/93 Lead Responsibility: PM: RJR: ETS Q FET  Time Line: -Review week of April 18, 1993 Description: Key talking points (develop) • Action: -Factor in EPI data. -Need to build counter to Earned Income Tax Credit. Q ~ Go Budget: ~-' . ~ ~ ~
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Project Message_ ~ Breeds Corruption and Black Market -7/6/93 Lead Responsibility: PM: RJR: ETS Q FET  Time Line: -Review week of April 18, 1993 Description: Key talking points (develop) Action: Budget: ~ ~ ~ ~ ~ ~ ~
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•_Project Speeches_ Inventory of Speeches -716193 Lead Responsibility: PM: Craig Fuller RJR: Tom Griscom ETS  FET  Tirne Line: -Ongoing - Review June 1, 1993. Description: PM and RJR to closely coordinate assignments to deliver a consistent message on each speech that is written. Action: Responsibility: Tab 3: ~C'onsumer Outreach - Consumer Data Base• -Insert for redemption packages C'onsumer Outreach - Redemption Stuffers: -Card on ETS , -Card on Federal Excise Tax PM/RJR - in house PM/RJR - in house PM/RJR - in house Tab 4: Business Outreach - Direct Mail to CEO's -CEO/CEO letter PM/RJR - in house -Attachment with accommodation program PM/RJR - in house description and information on how PM/RJR can help. Business Outreach - Business Roundtable: -Letter for advising BRT members of threat Burson-Marsteller to business posed by EPA/OSHA indoor air regulation. -Talking points for discussions with BRT members. -Fact sheet. •
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• -716193 Business Outreach - Chambers of Commerce: -Basic speech, ETS -Basic speech, excise tax -White paper, ETS -White paper, excise tax -Speech for Jim Miller (T) -Op-ed for Jim Miller (T) -Talking points for NY meetings with executive directors -Press kit for executive directors • Business Outreach - National Association of Manufacturers: -Letter to NAM members -Speech or testimony for senior NAM officials -NAM fact sheet Tab 5: Advocate Outreach - Mass Mailing_ -Letter with appeal -Self-mailer to send to Members of Congress Advocate Outreach - Volunteer "Advocates" -Phone bank script (Done) -Direct mail letter to go to activists Tab 6: Grassroots Effort - Employees: -Communiqu6 from MAM, WIC or other senior executive to, at a minimum, operating company managers and employee groups contacted by Jay Poole as of 3/6/93 Grassroots Effort - Sup lp iers: -Letter to senior officer in supplier companies (re: ETS and/or excise taxes) • Inventory of Speeches (Continued) Responsibility: Clark Judge Clark Judge Clark Judge Clark Judge Burson-Marsteller Clark Judge PM/RJR - in house PM/RJR - in house PM/RJR - in house PM/RJR - in house
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-716193 Grassroots Effort - Accommodation -- Hospitality/Industry: -Letter to industry leaders -Talking points for discussions with industry leaders -Fact sheets on economic impact studies Grassroots Effort - Accommodation -- Airport: -Letter -Talking points -Fact sheet Inventory of Speeches (Continued) Grassroots Effort - Accommodation -- Workplace: -Model policy statement -Fact sheet on technical recommendations for upgrading ventilation systems • -Case studies for publication Tab 7: Government Affairs - Elected Officials: -Letters for contacting officials outside Washington -Talking points for staff to staff contact -Talking points for appropriate senior executive to official contact -Letter for officials outside of Washington to send to Federal officials -Talking points for officials outside of Washington to use in discussions with Federal officials Government Affairs - Governors: -Speeches for governors -Talking points for governors -White papers for governors -Fact sheets for governors • Responsibility: PM/RJR - in house PM/RJR - in house PM/RJR - in house PM/RJR - in house PM/RJR - in house PM/RJR - in house PM/RJR - in house PM/RJR - in house Clark Judge
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• -7/6/93 Inventory of Speeches (Continued) Responsibility: -Talking points -White papers -Fact sheets -Follow-up letters Tovernment A.ffaix -Talking points -White papers -Fact sheets -Follow-up letters Government Affairs - Member Assignments: -Talking points -White papers -Fact sheets • -Follow-up letters Government Affairs - Coordination with Tobacco Coalition: -Letters to senator -Talking points for meetings with Senators Tab 8: Labor - Strategy -- Tax: -Talking points for PM/RJR call on president of BCT -Letter for president of BCT to members -Sample letter for members to send to Congress and White House -Talking points for president of BCT in meeting with Lane Kirkland and other labor leaders -Phone bank scripts for appeal to members Tab 9: TI Coordination - TI Lobby Plan: -Nothing •
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PYoject Speeches ~ ETS Speech -7/6193 Lead Responsibility: PM: RJR: Clark Judge ETS  FET O Titne Line: -For review April 18, 1993 Description: Themes (develop) S Action: ~ ~ ~ Budget: 00 c„rt ~ ~ . ~
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~ Inventory of Speeches (Continued) -7/6/93 Responsibility: TI Coordination - TI Educational Packet: -Information kit -White papers -Talking points Tab 10: Science. Publicly Challenge EPA Science: -Press conference statement Clark Judge -Open letter to the new EPA Administrator - Press release for press conference Science - EPA to Reexamine ETS Study: -Fact sheet on paper arguing for reexamination of ETS at EPA Alk,cience - Science Spokesperson: -Speeches for spokesperson -Talking points for spokesperson Science - Presentation to OSHA on ETS: lark Judge -Script for presentation RJR Tab 11: Research - Studies:. -Press releases announcing study findings -Press conference statements -Fact sheets based on studies Research - Position Papers: -White paper on ETS -White paper on excise taxes Research - Niagara Institute: ~ -Report on tobacco issues in Canada ~ -Statement by Institute director C~3 -Press kits ~ -~ • ~ ~
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Inventory of Speeches (Continued) -7/6193 Responsibility: Tab 12: Legal - Growers' Law Suit: -Nothing Legal - Briefings on ETS: -Talking points, CEO/CEO -Letter, CEO/CEO -Talking points, General Counsel/General Counsel -Letter, General Counsel/General Counsel Tab 13: Media/Communications - Press Package: -Press kit on ETS -Press kit on excise tax MPdia /Communications - Plan Ad Cam,paig_n_ WAd copy Media/Communications - Radio Talk Shows: -Talking points for briefings Clark Judge -Fact sheets for briefings Clark Judge Media/Co munications - Promote Speakers in Local Markets: -Letter to set up speaking engagement -Talking points for calls setting up engagement -Press release announcing engagement -Speech for speaker Clark Judge Media/Communications - Television Interviews -Talking points for interviews Clark Judge -Press kits Clark Judge •
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Inventory of Speeches (Continued) -716193 Responsibility: Media /Communications - Press Briefings• -Talking points -Press kits M dia/Communications - Editorial Boards: -Talking points -Press kits Tab 14: Message - 50 Million Smokers: -Talking points Message - Canada Tobacco Model a Myth: -Talking points Message - Courtesy and Common Sense: 0 -Talking points Message - Hurt Employees: -Talking points Message - Tax Regressive: -Talking points Tab 15: Speeches - ETS Speech: -Themes statement -Speech Speeches - Junk Science Speech: Clark Judge Clark Judge -Speech Speeches - Economic Conseduences: DONE -Themes statement -Speech Clark Judge Clark Judge d ~ 00 ~rr •
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• -7/6193 Speeches - Excise Taxes: -Themes statement -Speech Speeches - Canada and the Black Market: -Themes statement -Speech Speeches - Basic Speech -Themes statement -Speech • Budget: Inventory of Speeches (Continued) Responsibility: Clark Judge Clark Judge Clark Judge Clark Judge Clark Judge Clark Judge •
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~Project Speeches_ Junk Science Speech -7/6/93 Lead Responsibility: PM: Jim Ramsay RJR: ETS  FET 0 Time Line: -Completed Description: Speech theme: puts ETS in context of other government scientific blunder (e.g. Alar, chlorination of drinking water, showers) `Speech on file - can be altered/updated to fit specific audience. Action: -Speech revised for general use. Finished draft available 4/15/93. -Two versions - one for PM speaker, one for a 3rd party speaker created on 4/12/93 -Speech developed for MAM 2/93. ~ 4 ~ Budget: ~~ CD . ~
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Project Speeches Economic Consequences -7/6/93 Lead Responsibility: PM: RJR: Clark Judge ETS 0 FET  Tisne Line: -For review April 18, 1993 i Description: Themes (develop) 40 Action: ~ a Budget: CY.~ CD ~
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Project Speeches ~ Excise Taxes -7/6/93 Lead Responsibility: PM: RJR: Clark Judge ETSQ FET^ Time Line: -For review April 18, 1993 Description: Themes (develop) S Action: Budget: •
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Project Speeches ~ Canada and the Black Market -7/6J93 Lead Responsibility: PM: RJR: Clark Judge ETSQ FET Time Line: -For review April 18, 1993 Description: Themes (develop) • Action: ~ ~ Bttdget: O!` G~! ~ ~
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. Project Speeches ~ ' Baszc Speech -7I6/93 Lead Responsibility: PM: RJR: Clark Judge ETS  FET  Titne Line: -For review April 18, 1993 Description: Themes (develop) . Action: ~ © Budget: Oc . ~ W G~
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