Philip Morris
PM / RJR Tobacco Task Force
Fields
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- Area
- IRASTORZA,HECTOR/SEC'Y FILES
- Site
- W18
- Characteristic
- OVER, OVER SIZE DOCU PARE, PARENT
- Document File
- 2048597374/2048597531/PM - RJR Tobacco Task Force 930706
- Master ID
- 2048597375/7530
- 2048597405-7406 Proposed Policy Position on Federal Excise and Energy Taxes
- 2048597407 Council of State Governments Resolution Relating to Consumer Excise Taxes
- 2048597408-7409 Proposed Policy Position on Federal Excise and Energy Taxes
- 2048597410 Smoking Ban in All Restaurants and Hotels Councilmembers 426 C.V.G. - Smokers
- 2048597411
- 2048597412 Policy Position Federal Excise and Energy Taxes
- 2048597415-7439 PM / RJR Tobacco Task Force
- 2048597440-7441
- 2048597442-7530 PM / RJR Tobacco Task Force
- 2048597448 Resolution
- 2048597480-7487 Fet / Ets Audience & Message Point Development
Related Documents:
Document Images
Cantaus.
0 iJpdate 1
Time Lines
Consumer. Outreach
Business Outreach
A.dvocate Outreach ~
10
Grassroots lEffort 6
Government Affairs 7
Labor 8
TI Coordination 9
Science 10
~ 1
Research
Legal 12
Media/Communications 13
Message 14
2o4s59'73'7s :
Speeches 15
I
*_Project Consumer Outreach_
Consumer Data Base
-716193
Lead Responsibility: PM: Janice McDaniel
RJR: Randy Thompson, J. Ellis
ETS D FET
Time Line:
-Review June 1, 1993.
-RJR /PM Data base merge - end of March (Done)
-Message Development - Ongoing
Description: Insure direct mail capability exists to reach entire data base with a
message on ETS and/or excise taxes. Need Mass Mobilization of unduplicated
people in PM's and RJR's data base. Provide means for both written and telephone
communications with Congress and the White House on excise tax issue.
Action:
-Select specific targets for mail campaign.
-WRO to identify targets.
-Initiate legal review.
-Initiate technical review.
-Collaborate to determine whether same message can go to data base of both
companies.
-PM/RJR teleconference with report book.
-Tom Griscom having Randy Thompson coordinate with PMUSA. They are working
on all action items to get ready for mass mailing.
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Budget: TBD/Split with RJR
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._Project Consumer Outreach_
Redemption Stuffers
-7/6193
Lead Responsibility: PM: Jim Spector, Janice McDaniel
RJR:
ETS Q FET
Titne Line:
*In field by mid- June.
-Due June 9, 1993
Description: Design cards on ETS and on the Excise Tax issues for insertion
in all packages fulfilled out of Kankakee and Lafayette fulfillment centers.
Also prepare cards to be inserted in outgoing branded direct mail pieces and
Scarton stuffers.
Action:
Comp. approved. Print production to begin week of 6/2/93.
-Review text for stuffers June 9, 1993.
-Coordinate points with RJR.
-Develop estimate of number of fulfullment packages.
-Exploring logistics of carton stuffers.
-Developing schedule of branded direct pieces to be mailed
over the remainder of year.
-Preview insert copy: Week of April 26.
-RJR is working on their copy for ETS and should have it
by 3/19/93; they are also at work on FET piece.
-Coordinate Points with RJR week of 3/15/93.
0 Budget: TBD
20485973CO)i
O_Project Business Outreach_
Trade Meetings
-7/6/93
Lead Responsibility: PM:
RJR: Tom Griscom
ETS FET
Time Line:
April 15, 1993
Description: How do we make presentation to trade groups? Need to develop a plan to meet.
Action:
-Tom Griscom to develop a list of trade groups.
Budget:
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._Project Business Outreach_
Direct Mail to CEO'S
-7/6/93
Lead Responsibility: PM: James Ramsay
RJR: Seth Moskowitz
ETSFET0
Time Line:
-April 15, 1993
Description: Present ETS arguments to leading CEO's in a CEO to CEO letter. Include
accommodation program description and information on how we can help.
Target companies considering bans
Also CEO to trade group letters, EX: WIC to NATD, WIC to NACS, etc.
Note: Tom Griscom reports that McDonald's franchises met in Washington, DC and
complained to corporate McD's about the smoking ban. When asked, not one of the
franchise owners supported the ban.
Action:
-WIC letters to other CEOs, using Merck Model; drafted.
WIC letter to Merck Chairman approved by WIC and Legal. Final to WIC
for signature. This letter is a model - others are being written to chairs of
Pepsi and other labor corps.
-Bill Campbell - T.J. O'Brien - Dial Corporation.
-MAM send letter to McDonald's with follow-up briefings/Presentations.
(Prepared by Ellen Merlo)
-Meeting of all franchise owners of McDonald's in Washington, DC.
-Develop a generic letter. Get copy to Kathleen Linehan
-Griscom give us contacts from Gerstner.
-Some would go jointly.
-Craig Fuller will pull letter used and copy Tom Griscom.
-Steve Parrish setting meeting with Kraft and Reps of McDonald's.
-Assembling other recommendations.
-Indicate letter for MAM.
-WIC and other PM CEO letters being drafted. Copy due 3/18/93. (Done)
0 Budget:
&-Project,
Business Outreach
Business Roundtable
-7/6l93
Lead Responsibility: PM: Craig Fuller
RJR: B. Oglesby
ETS ^ FET Q
Time Line:
Review June 1, 1993
Description: Advise BRT members of threat to business posed by EPA/OSHA
indoor air regulations. Seek participation in coalition.
Action:
-Send Accommodation letter
-Need materials
-Chairman to Chairman communication letter (B. Oglesby / Craig Fuller)
Budget:
0
Project Business OutYeach_
Chambers of Commerce
-7/6/93
Lead Responsibility: PM: Vic Han
RJR: Roger Beahm
ETS FET
Time Line:-
-Review June 1, 1993
Description: Reach business audience with our message on ETS and Excise Taxes
through participation in Chamber of Commerce economic forums over the next
several months.
Action:
- Schedule Task Force "spokesperson" into Chamber events.
- Draft basic speeches.
- Ask PM employees who participate in Chambers of Commerce to present our
"white papers" for distribution.
-Invite Chamber groups to New York to visit PM.
Jim Miller - Former OMB Director.
-Hold meetings with Executive Directors at PM in New York.
-USSA - Dave Bretton's review tapes from Crossfire.
-Have Dave Bretton come to New York to meet with Vic and Roger Ailes.
-Check to see what PM/RjR have done with Bretton before.
-Burson needs to lay out plan.
-Tom Griscom and Craig Fuller agreed Burson should develop the Chamber of ~
Commerce outreach plan to determine where we might be able to place ~
spokespeople. Go
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Budget: W
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Project BusinessOutreach_
~_National Association of Manufacturers
-7/6/93
Lead Responsibility: PM: Roy Marden
RJR:
ETS FET
Time Line:
-Review June 1, 1993
-Due May 1, 1993 - FET
-Due March 15, 1993 - ETS
Description: Give support for our indoor air regulation proposal. Alert members to
EPA/ETS related issues.
Action:
-Alert to our opposition
-Make contact: Due March 15
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