Philip Morris
Ethical Issues Relating to the Conduct and Interpretation of Epidemiologic Research in Private Industry
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3 Ctiu Epidemiol Vol. 44, Suppl. 1, pp. 29S-34S, 1991 0895-4356/91 53.00+0.00
Printed in Great Britain. AIl rights reserved
Copyright C) 1991 Pergarnon Press p1c
ETHICAL ISSUES RELATING TO THE CONDUCT
AND INTERPRETATION OF EPIDEMIOLOGIC
RESEARCH IN PRIVATE INDUSTRY
GREGORY G. BOND
Epidemiology, Health and Environmental Sciences, The Dow Chemical Company, 1803 Building,
Midland, MI 48674, U.S.A.
Abstract-This paper identifies the parties to which epidemiologists are obligated and
explores the areas in which potential conflicts of obligations can occur. It is concluded
that all epidemiologists, regardless of the organizational context in which they operate,
share similar obligations to their subjects, society, their employer or funding agency, and
their colleagues. The fundamental principals inherent to an epidemiologist's obligation
to protect the public health is to identify real health problems and promote their
resolution. It is in everyone's interest, including private industry, to respect those
principals, and an industry supported epidemiology program can be an effective means
for accomplishing that. These programs can be innovatively designed to protect those
fundamental principles and thereby avoid conflicts of interest. This is illustrated with
some examples from the epidemiology program operated at The Dow Chemical
Company.
Chemical industry Ethics Epidemiology Mortality Occupational illness
Surveillance
r-
I
it
Soskolne [1] has recently suggested that a code
of ethics be developed for epidemiologists. In
doing so, he called attention to the potential
for group interests to conflict with the pursuit
of truth in epidemiologic practice. Such con-
flicts have not been explored to any degree by
epidemiologists, but need to be if we are to
understand and avoid them.
According to Beauchamp [2], a conflict of
interest is a:,vays one in which a personal
interest comes in conflict with a duty involving
someone else's interest(s)--that is anyone else to
whom you are obligated. It is closely associated
with conflict of obligation, that is an obligation
to two different parties who, in some fashion,
are in disagreement. Thus, when assessing the
potential for conflict of interest, two important
questions need to be answered: (1) To which
parties are epidemiologists obligated? and (2)
Do the fundamental interests of those parties
conflict, in particular do they conflict in the
areas in which epidemiologists operate?
This review will attempt to answer those two
questions from the perspective of an epidemiol-
ogist employed by a chemical company. In the
process the following major messages will be
developed:
(1) All epidemiologists, regardless of their
organizational context, have similar
obligations to their subjects, to society,
their employer or funding agency, and
their colleagues. They also share similar
personal obligations.
(2) There are certain fundamental prin-
(3)
29S
ciples inherent to an epidemiologist's
obligation to protect the public's health,
viz. to identify real health problems, and
promote their resolution.
It is in industry's best interest to respect
those principles, and an epidemiology

I
30S
GnrGORY G. BoND
program supported by industry can be an
effective means for accomplishing that.
(4) These programs can be innovatively
designed to protect those fundamental
principles and thereby avoid conflicts
of interest. This will be illustrated with
some examples from the epidemiology
program operating at The Dow Chemical
Company.
Table 1 summarizes the obligations of epi-
demiologists according to Beauchamp [2].
As health professionals, epidemiologists have
certain obligations to their subjects. Paramount
among them is to do no harm by word or deed,
by commission or omission. But epidemiologists
also have some obligations to communicate risk
information in a timely and effective manner; to
respect and protect the privacy of their study
subjects; and to maintain the confidentiality of
data entrusted to them.
Potential conflicts can occur, for example,
when in the course of trying to protect the
privacy of their subjects and the confidentiality
of data from those subjects, epidemiologists are
asked by their employers to share data on an
individual basis. Exactly the same conflicts can
also occur when they are asked by other inves-
tigators who are not a part of the study team to
share this same data.
Epidemiologists are obligated to society to
avoid conflicts of interest; to avoid allowing
their personal values to influence the results
of their research, to share information-not
necessarily data, but information, and to pursue
their responsibilities with due diligence. They
must also obey the spirit and letter of the
law.
As an aside, it should be noted that many
epidemiologists who are employed in private
industry are obligated under Section 8(e) of
the Toxic Substances and Control Act [3] to
communicate substantial risk information to the
Administrator of the Environmental Protection
Agency within 15 days of learning of that
information. These notifications are then made
available to the public. Failure to notify can
involve substantial civil and criminal penalties.
Although there is no disagreement with the
intent of the law, the time demands can produce
a potential conflict between one's legal and
professional obligations. The professional obli-
gations suggest that you must make your best
interpretation of the facts, perhaps even to the
extent of realizing that you cannot make the
Table I
Epidemiologists are obligated to:
human subjects
society
funders and employers
colleagues
Adapted from Beauchamp [2].
best interpretation without additional facts.
Professional obligations suggest you must not
publically communicate a message that you
know to be a half-truth. The legal obligation
can say, no time for additional work; make
your best interpretation now.
Epidemiologists ate obligated to their
funders, employers, and sponsors to specify
their other obligations; to present all available
alternatives and a framework for evaluating
the merits of each; and to protect privileged
information.
A potential conflict exists here because some
courts have maintained that the obligation to
the employer supersedes certain obligations to
the fellow employee-in particular, it super-
sedes the obligation of confidentiality of infor-
mation. There is currently a case ongoing in
Pennsylvania, in which an occupational nurse
refused to turn over to her employer certain
employee laboratory results. She had been fired
and was suing for wrongful discharge. The
courts held that she was obligated to turn
over the information. The American College of
Occupational Medicine is helping her on the
appeal. This particular conflict would have been
avoided if her employer had been made aware
of her other obligations and had respected those
obligations.
To their colleagues, epidemiologists are
obligated to maintain public confidence in the
discipline by promoting it while not overstating
its capabilities; to adequately communicate
methods and results; to expose unacceptable
behavior or conditions whenever they are found;
and to communicate ethical requirements.
A potential conflict exists here if one epi-
demiologist is asked to unduly criticize the
work of another. The operative word is unduly.
A blanket prohibition on criticism would be
in conflict with the obligations to seek truth.
Science proceeds by the stages of hypothesis,
disagreement, and resolution. Anything that
interferes with that process is to be avoided.
And then there are the obligations that epi-
demiologists necessarily feel to themselves and
their families. Although they may be reluctant
to acknowledge it, each feels obligated to
I

Epidemiological Research in Private Industry
provide their family with some level of financial
support, and to remain faithful to their moral
and religious teachings. Some might argue that
any intrusion of personal values into the scien-
tific process should be completely avoided. But
this seems unrealistic. Instead, these personal
values need to be recognized, acknowledged and
used in a constructive fashion.
Note that there are many organizations which
have interests in epidemiology and public health
to whom no special obligation is owed. For
instance, epidemiologists have no duty, per se,
to Ralph Nadar's Public Interest Research
Group (PIRG). You can disagree with them and
still be true to all of the other parties toward
which you do have a duty. In fact, you may have
an ethical imperative to disagree with PIRG if
they have taken a position or done something
that conflicts with your other obligations. For
instance, last fall the Michigan chapter of PIRG
(PIRGIM) held a news conference to release an
ecological study they had sponsored by a group
called Public Data Access [4]. The study alleged
a relationship between toxic pollution in 13
Michigan counties and elevated cancer rates.
Release of the study occurred 2 weeks prior to
voting on a public referendum to increase fund-
ing for environmental projects. Now Midland
County, site of Dow's facilities, was not among
the 13 cancer problem counties. However,
I felt compelled, out of professional interest, to
review the study anyway and found it to be
greatly flawed. My critique was shared with
others in the field including state public health
officials. I wonder how many other epidemi-
ologists also felt that PIRGIM had misused the
epidemiology and did not speak up because they
felt more comfortable in remaining anonymous.
Did that not represent a conflict between their
personal and professional obligations?
What are the fundamental principles inherent
to the obligations of epidemiologists? Gordis [5]
described the objectives of epidemiologic
research as enhancement of our understanding
of the biology and pathogenesis of disease and
the improvement of human health. He also
emphasized the importance of identifying causal
relations as opposed to merely identifying
associations.
Note that a fundamental principle is not
the maintenance of a federal agencies' budget,
helping a junior faculty member achieve tenure,
providing a data set to a graduate student,
or a whole variety of other things. These may
be processes by which fundamental principles
31S
are indirectly achieved, but they are not
fundamental in and by themselves. This seems
obvious, but some people frequently confuse
the two.
Organizations can also differ in their process
and approach to issues even when they adhere
to the same fundamental principles. As a conse-
quence, one can disagree over process and still
be true to the same fundamental principles. In
such situations, there is no basic conflict. For
example, we at Dow have had significant differ-
ences of opinion with some of the federal health
research agencies about process while still both
adhering to the same fundamental principles.
Some have wanted to tap into the Dow epidemi-
ology databases, and when told that access was
conditional upon receipt of an acceptable study
protocol, a condition wc place on ourselves,
they claimed we were being obstructionist
and unethical. Fortunately, after some initial
acrimony, cooler heads prevailed and a suitable
resolution was achieved.
As mentioned at the outset, I am an epidemi-
ologist who works in industry. Many people
y may feel that industry, including all who work
there, have a different set of fundamental prin-
ciples regarding the obligation to protect the
public's health-i.e. protect the company at all
costs by denying risk. I disagree. We feel that if
we protect the public health, employee health,
we are protecting the company. The two are not
mutually exclusive. Paradoxically, we protect
the company by aggressively trying to find real
causal relationships, not by doing our best to
deny their existence.
The Epidemiology Department at Dow has a
mission of providing timely information on the
human health effects potentially associated with
the agents used or produced by the company.
People frequently ask me whether or not Dow
management is truly interested in finding prob-
lems. There is a saying in the company, "Don't
look upon it as a problem. Look upon it as an
opportunity." Many of the Dow managers are
engineers or scientists. They were promoted to
their positions because they have demonstrated
an ability to solve problems in the face of
adversity. They are not afraid of problems.
What they uniformly do not like are surprises.
So in designing an epidemiology program it was
necessary to emphasize good communication.
This will be elaborated on later. Presented
first, however, is a description of the general
philosophy behind our sequential approach to
conducting research at Dow, which is based
CEUUrttl-D

32S
on maximizing both efficiency and scientific
validity (see Fig. 1).
Mortality, morbidity and medical surveil-
lance databases have been assembled to allow a
timely response to questions which are posed
from outside the Dow epidemiology group.
More importantly, they also allow Dow epi-
demiologists to establish a proactive research
agenda based on the health experience of the
employees themselves.
For instance, a census has been assembled
of all present and former full-time employees
of Dow Chemical U.S.A. since 1940. It is
referred to as a Vital Status Registry and
represents more than two million person-years
at risk. The employee's vital status is con-
tinuously being updated as follow-up is done
using the records of the National Death Index,
The Social Security Administration and others.
Periodically, the mortality experience of all of
the workers from a particular manufacturing
site is examined in comparison to expected levels
based on national, regional and local rates [6-9].
These general mortality surveys frequently
include analyses by socioeconomic level, year
and age at hire and duration of employment,
but not by chemical exposure. It is not feasible
at this stage, because of the large number of
employees and the complexity of the personal
and occupational exposure environment. Instead,
causes of death which occur in excess are candi-
dates for study with the case-control (or hybrid
study) approach, wherein exposures need to be
characterized only for the cases and for a sample
of the remainder of the cohort [10, 11]. Because
Work Histories
and
Exposure Profiles
the focus is narrowed to one or several causes
of death, it then becomes feasible to collect
data on a particular set of potential confound-
ing variables, thereby increasing the validity
of the research. Note this company based sys-
tem is geared to finding potential problems
and to placing them in perspective. The key
is the commitment to the whole cascading
process.
Cohorts of workers who have had the poten-
tial for exposure to specific agents can be linked
to these databases to accomplish agent-specific
cohort studies in a timely manner [12, 13]. The
timeliness aspect should be emphasized, because
of its humaneness. Prior to ha;~ing assembled a
surveillance system, it would take several years
to respond to a question about the workers'
health experience with a particular chemical-
the studies would take that long to complete.
In the meatime, there was considerable uncer-
tainty and anxiety about the situation. Now,
those questions can be answered in a matter of
days or weeks rather than years, thus making
epidemiology a more responsive tool to address
concerns that may have arisen on the shop floor,
in the boardroom or in the news media.
In addition, the data is of better quality
because certain validity checks can be done
on the whole data set that would have been
impossible on data subsets. Also note, having
the data in hand permits not only reactive but
also proactive research. If the program were
not in place, the work simply would not have
been possible. The mortality experience of Dow
employees would be largely unknown.
Vital Status
Registry
Division-Based
Mortality Survey
i
Nested
Case-Control
Studies
T
Agent-Specific
Cohort Studies
Fig. 1. Sequential approach to mortality research at The Dow Chemical Company.
~ 1 iaeuef

Epiderniological Research in Private Industry
A considerable amount of time was taken to
understand the basic fundamental principles
inherent to epidemiologists' obligation to pro-
tect employee health before designing a pro-
gram that embraced these principles. In the
course of this evolution certain processes that
were already operational in the company were
utilized. In other cases, the processes had to be
modified. For example, the research is no longer
funded on a project by project basis. Instead,
the whole program is funded. As a consequence,
progress updates with preliminary results are
not provided. Therefore, continuation of fund-
ing is not contingent upon obtaining certain
results. By modifying the process, a potential
conflict of interest was designed out of the
system.
Collecang the data for a program rather than
for individual study projects also ensures that
it is done independent of any preconceived bias
about a particular study hypothesis. On the
other hand, having all of that employee data
stored at the ready in the computer could
possibly lead to it being used for inappropriate
purposes. This is protected against by requiring
an approved study protocol before access to the
data can be obtained.
Each study has a written protocol that
details the authors, usually including at least
two epidemiologists; an introduction and litera-
ture review; a statement of the objectives; the
methodology, including any survey instruments;
a rationale for interpreting the results, including
a discussion of how the study will deal with
issues such as selection, misclassification, con-
founding, and power; and costs of the study
in terms of time, money and personnel. Each
protocol is reviewed for technical merit by peers,
and is reviewed with management so that they
are aware, in advance, of all of the potential
risks-remember, no surprises! Over 5 years ago
the department formed an Institutional Review
Board, which operates in full compliance with
NIH guidelines, and includes members who
represent the community. They perform the
final review and approval of study protocols.
They have the authority to deny approval to any
project to to halt ongoing data collection if
problems of an ethical nature arise.
At the end of each project similar steps are
gone through, and each study is completed.
Every one has a report that is consistent with the
protocol. The report is reviewed for technical
merit by other scientists within the company,
and then is presented to the management and
33S
the employees. Furthermore, there is a commit-
ment to publish or present at a scientific meet-
ing, every study that is undertaken, regardless of
the findings. Dow management is aware of and
supports that commitment, and the depart-
ment's record of more than 75 published articles
during the past 10 years bears than out.
To summarize, it must be emphasized that a
company-based epidemiology program is an
important aspect of an employer's obligations
to its employees, customers, and society.
Indeed, to consciously decide not to conduct
such research might be interpreted as unethical.
All epidemiologists, whether they are employed
by academia, private consulting firms, hospitals,
government agencies, public interest groups,
or industry are under similar obligations and
face potential conflicts of interest. This does not
necessarily disqualify the individuals or their
studies. The challenge to each of us as pro-
fessionals is to anticipate potential conflicts of
interest and then use innovative means for
scrupously avoiding them. Based on my experi-
ence, it is possible to develop programs that
allow epidemiologists to fulfill their various
obligations and do so with a minimum of
conflict.
REFERENCES
1. Soskolne CL. Epidemiology: Questions of science,
ethics, morality and law. Am J Epidemio! 1989; 129:
1-18.
2. Beauchamp TL. Draft Code of Ethics for Epidemi-
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University; 1989.
3. Toxic Substsnces Control Act-Law and Explanation.
Chicago, Ill.: Commerce Clearing House, Inc.; 1976:
79-82.
4. Public Interest Research Group In Michigan
(PIRGIM). The Cancer Connection: An Exploratory
Analysis of the Relationship Between Toxic Waste and
Cancer Mortality in Michigan. Ann Arbor, Mich.:
PIRGIM; 1988.
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GxEGORy G. BoND
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