Philip Morris
Tobacco Industry Response to A Risk Assessment of Environmental Tobacco Smoke
Fields
- Author
- Bero, L.A.
- Glantz, S.A.
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- Univ of Ca
- Ca Cigarette + Tobacco Surtax Fund
- Inst for Health Policy Studies
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- Alexeef, G.
- Becker, C.
- Bero, L.A.
- Brazelton, A.
- Galbraith, A.
- Novotny, T.
- Rennie, D.
- Shopland, D.
- Becker, C.
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Tobacco Control 1993 ; 2: 103-113
103
ORIGINAL ARTICLES
Tobacco industry response to a risk assessment
of environmental tobacco smoke
Institute for Health
Policy Studies, School
of Medicine and
Division of Clinical
Pharmacy, School of
Pharmacy, University
of California, San
Francisco, California,
USA
LA Bero
Division of
Cardiology,
Department of
Medicine and
Institute for Health
Policy Studies, School
of Medicine,
Universitv of
California, San
Francisco, California,
USA
SA Glantz
C;c+rresl+undence to : Lisa
A Bero. Institute for Health
Policy Studies, L'niversit} of
C:ahii rnia, San Francisco,
1388 Sutter Street, 11th
Floor. San Franc sco, CA
44104. L:SA
Lisa A Bero, Stanton A Glantz
Abstract
Objective - To analyse the tobacco
industry's response to the US Environ-
mental Protection Agency (EPA) draft
risk assessment of environmental
tobacco smoke (ETS) and compare it to
the response of the EPA's Science
Advisory Board. To examine the peer
review status of the literature cited to
support criticisms of the risk assessment.
Method - A content analysis of all sub-
missions received by the EPA, analysis of
all literature cited in the submissions and
classification by topic and whether or not
the literature was peer reviewed.
Results - Sixty-four percent (69/107) of
submissions received by the EPA claimed
that the conclusions of the draft were
invalid and, of these, 71 % (49/69) were
submitted by tobacco industry-affiliated
individuals. The specific arguments pre-
sented by commentors affiliated with the
industry differed qualitatively from those
of the Science Advisory Board and were
supported by the selective citation of non-
peer reviewed literature. Compared to
tobacco industry-affiliated reviewers, the
risk assessment cited more references on
ETS (32 % vs. 15 %) and fewer non-
refereed publications (27 % vs. 37 %) (p <
0.001).
Conclusion -The majority of comments
that were critical of the risk assessment
were submitted by tobacco industry-
affiliated reviewers. The critical com-
ments differed in content from the Sci-
ence Advisory Board Report and were
more often (compared to the draft EPA
report) supported by non-peer reviewed
references.
(Tobacco Control 1993; 2: 103-113,
Introduction
Public policies to regulate exposure to en-
vironmental hazards are generally based on
formal risk assessments prepared through a
process open to scrutiny and comment from
the ptiblic and industries that might be affected
by regulation of their product. It is sometimes
difficult to determine whether or not an
industry's response to a regulatory policy is a
valuable scientific contribution to the risk
assessment or mere advocacv of the industry's
economic interest. The tobacco industry has
been subject to increasing restrictions of its
product because of growing evidence that
cigarette smoke is an air pollutant.'-' The
industry's response has been multi-faceted,
consisting of advertising, political advocacy,
funding research, and "smokers' rights"
campaigns."0 Despite these efforts by the
industry, there has been an increasing aware-
ness of the health effects of tobacco, including
the effects of tobacco smoke on non-smokers.
Restrictions on where people can smoke have
led to decreases in the amoun"t of tobacco
people consume."-13
Recently, the public and the tobacco in-
dustry have been offered the opportunity to
respond with scientific comments to a risk
assessment of environmental tobacco smoke
(ETS) conducted by the US Environmental
Protection Agency (EPA) entitled "Health
effects of passive smoking: assessment of lung
cancer in adults and respiratory disorders in
children" ("the draft risk assessment")." The
draft risk assessment concluded that ETS
causes lung cancer in adults and respiratory
problems in children. The draft had significant
policy implications since its approval led to a
decision to classify ETS as a Group A (known
human) carcinogen and has accelerated the
trend towards smoking restrictions in work-
places and public places. The draft was open to
technical comment from June 25 to October 1,
1990. The draft was also reviewed bv the
EPA's Science Advisory Board (SAB) to
provide an outside, expert assessment of its
scientific accuracy. A summary of the public
comments was provided to the SAB. The EPA
revised and updated the document following
the public comment period and SAB review.
This study compares the content of the
comments submitted by persons affiliated with
the tobacco industrr_ to the comments by the
SAB.
The onlv study to evaluate the quality of
scientific data presented by the tobacco in-
dustry in response to a government report on
ETS was conducted by the New Zealand
Department of Health." Its analysis of the
New Zealand Tobacco Institute's submission
in response to the New Zealand Department of
Health's report on ETS," found that the
Tobacco Institute submitted an incomplete,
selective and distorted analysis of the scientific
data. Specifically, the New Zealand Depart-
ment of Health concluded that the submission :
reviewed less than 40 " of the refereed scien-
tific literature published since the US Surgeon
General's report on ETS; cited mainly un-
refereed research for post-1986 studies;
ignored scientists' defence of their work,

104
presenting criticisms of the work as if they had
not been answered; ignored most articles on
child health and ETS; accorded small studies
as much merit as large studies; and denied the
validity of pooling results of existing studies
(meta-analvsis) to obtain sufficient numbers
for anal_vsis."
This study examines all submissions
received by the EPA during its public com-
ment period to determine if submissions from
the US tobacco industry presented a pattern of
argument and citation similar to that presented
by the New Zealand Tobacco Institute. We
tested the hypothesis that comments which
opposed the conclusions of the draft risk
assessment were no more likely to be submitted
by individuals affiliated with the tobacco
industrv than others. We also compared the
editorial review policies for the citations in
critical comments to the policies for citations
in the draft risk assessment to assess the
scientific rigor of these two sets of citations.
Methods
DATA SOURCES
All submissions received during the public
comment period on the draft risk assessment
" Health effects of passive smoking: assessment
of lung cancer in adults and respiratory
disorders in children" (Docket number
EPA/600/6-90/006A), and the SAB Report
were obtained from the EPA.
CHARACTERISATION OF SUBMISSIONS RECEIVED
DURING THE PUBLIC COMMENT PERIOD
Each submission was classified as either sup-
porting, neutral to, or opposing the EPA's
tentative conclusion that ETS causes lung
cancer in adults and respiratory problems in
children. A total of 107 submissions were
received by the EPA. (Due to space limitations,
these are unable to be fully referenced in this
paper. Complete references are available
through the National Auxiliary Publications
Service. *) Of these, 64 °;, (69/ 107) were critical
of the draft risk assessment While 31 `i
(33/107) supported the conclusion of the risk
assessment and 1",~, (2/107) were neutral (eg,
pointed out a typographical error) and were
* See NAPS document no. 05016 for 16 pages
of supplementary material. This material con-
tains the names and addresses of authors of all
comments submitted to the EPA. When refer-
ences are made to the comments throughout
the text, * indicates that the specific references to
individual comments are given in the NAPS
document. Order from NAPS c/o Microfiche
Publications, P.O. Box 3513, Grand Central
Station, New York, NY 10163-3513, USA.
Remit with your order, not under separate cover,
57.75 (US funds on a US bank only) for
photocopies or 54.00 for microfiche. Outside the
US and Canada, add postage of 54.50 for
photocopies or $1.75 for microfiche. Institutions
and organisations may order by purchase order;
however, there is a billing and handling charge
for this service of 515, plus any applicable
postage.
Bera Glanzz
excluded from any further analyses. Three
comments were missing from the materials
received from EPA.
We determined whether or not the author of
a comment was affiliated with the tobacco
industry. An affiliation as defined in this study
means that the reviewer had a financial or other
interest in the tobacco industry. An affiliation
does not mean that the reviewer was biased or
supported the position of the tobacco industry
that ETS is not harmful to health. For
example, a tobacco industry-affiliated (TIA)
reviewer could have submitted a comment to
the EPA which supported the conclusions of
the draft. A reviewer was categorised as being
affiliated if he or she, 1) disclosed in the
written comment that he or she was a paid
consultant to the tobacco industry, 2) received
grant funding from the tobacco industry, 3)
appeared at least twice at tobacco industry-
sponsored symposia, 4) testified as an expert
witness in support of the tobacco industry
during legal proceedings, or 5) was on the
Board of Directors of a tobacco company or the
Tobacco Institute. Sources used to determine
tobacco industry affiliations were, 1) the sub-
missions themselves, 2) curriculum vitae
accompanying the submissions, 3) proceedings
of tobacco industry-sponsored symposia, and
4) transcripts from legal proceedings.
PATTERNS OF ARGUMENT PRESENTED BY TIA
REVIEWERS AND THE SAB
A content analysis of each comment was made
to place the criticisms of the draft into one of
six categories: 1) study selection, 2) epi-
demiologic methods, 3) statistical analysis, 4)
bias and confounding, 5) exposure estimates,
and 6) other. We compared the comments by
TIA reviewers to the comments presented by
the SAB. We determined the peer-review
status of the literature used to support the
arguments of the TIA reviewers. We examined
the concordance between the criticisms of TIA
reviewers and the criticisms of the SAB. For
example, if both the TIA reviewers and the
SAB commented that the risk assessment
analysis omitted studies, but the TIA
reviewers suggested including more epidemio-
logical studies which did not find an association
between ETS and ill health, while the SAB
suggested including more animal toxicology
studies which demonstrated an association
between active smoking and lung cancer, we
concluded that the TIA reviewers and the
SAB were not concordant. For each category
of criticism, the TIA reviewers' argument, the
peer-review status of the literature used to
support the argument, and the SAB's con-
clusion regarding the argument, if any, is
described.
COMPARISON OF PEER REVIEw' STATUS AND
TOPICS OF CITATIONS IN THE RISK ASSESSMENT
TO THOSE OF CITATIONS IN SUBMISSIONS
CRITICAL OF THE RISK ASSESSMENT
We tested the hypothesis that there was no
difference in the proportion of peer-reviewed

Tobacco industry response ta ETS risk assessment 105
literature cited in the EPA risk assessment and
the proportion cited in the critical comments.
The citations were classified according to their
published peer-review policies into five cate-
gories of peer-reviewed literature and 16
categories of non-peer-reviewed literature**
(see Appendix 1). Multiple citations were not
counted. We also compared the literature cited
in the draft risk assessment to that cited by the
critical reviewers with regard to focus on the
health effects of ETS. For this analysis, we
classified each citation into one or more of six
categories: I) children (health effects of ETS
and/or other variables in children), 2) con-
founding variables (health effects of variables
other than ETS, eg, car exhaust, radon), 3)
ETS (health effects), 4) exposure (ETS ex-
posure measurement or critiques of measure-
ment), 5) statistics (description or critique-of
statistical techniques or study design, such as
meta-analysis), and 6) other (eg, mechanisms
of carcinogenesis, risk assessment methods in
general).
I
STATISTICS
All comparisons were done with chi-square
analvsis of contingency tables.
** We used two resources to search for the
literature cited: 1) the University of California
Periodicals Database and 2) the Technical
Information Center, Office on Smoking and
Health, Centers for Disease Control and Pre-
vention, Atlanta, Georgia. The Periodicals Data-
base consists of 799136 periodical titles repre-
senting 1194200 holdings from the University of
California, the California State Library, the
California State Universities, Stanford Univer-
sity, L:niversitv of Southern California, the Getty
Center for the History of Art and the Humanities,
the Center for Research Libraries, and the
California Academy of Sciences. The Technical
Information Center compiles the annual Biblio-
graphy on Smoking and Health, keeps a com-
puterised database which includes journal articles
and other materials related to tobacco, and
produces the annual Report of the Surgeon
General on the health consequences of smoking.
Staff at the Technical Information Center are
available to do specialised literature searches.
Results
CHARACTERISATION OF SUBMISSIONS RECEIVED
DURING THE PUBLIC COMMENT PERIOD
Seventy-one percent of critical comments came
from TIA authors, while 100 °,o of supportive
comments were submitted by individuals with
no disclosed affiliations to the tobacco industry
(table 1). The proportion of TIA reviewers
who submitted critical comments (100°.0,
49/49) was significantly greater than the pro-
portion of non-TIA reviewers who submitted
critical comments (38 %, 20/53) (p = 0.001,
Chi-square analysis). Of the 49 reviewers who
satisfied our criteria for tobacco industry
affiliation, 33 (67%) disclosed on their sub-
mission to the EPA that they were writing
their response at the request of the tobacco
industry.
PATTERNS OF ARGUMENT PRESENTED BY TIA
REVIEWERS AND THE SAB
Table 2 lists the criticisms presented by TIA
reviewers and whether or not the SAB made
the same criticisms. Overall, the SAB was in
concordance with 4 out of 50 criticisms
presented by TIA reviewers and was not in
concordance with 27 criticisms made by TIA
reviewers. The SAB did not mention 19
criticisms made by TIA reviewers. The most
frequent criticisms and the literature cited to
support them are described below.
Criticisms of study selection
Twenty TIA reviewers stated that the litera-
ture database used for the draft risk assessment
was incomplete and excluded negative
studies*. Submissions from TIA reviewers
cited unsupported opinion, such as letters-to-
the-editor, editorials, or discussions at con-
ference proceedings, as evidence that should
have been considered by the EPA rather than
peer-reviewed publications. For example, the
Tobacco Institute's submission cited papers
from symposia 32 times, one unpublished
article, one letter-to-the-editor, one editorial,
seven peer-reviewed journal articles, and one
unidentified citation*.
Thirteen TIA reviewers recommended that
two negative studies be included in the analysis
regardless of their source, quality, or country
Table 1.\'umher and percenrage of total critical and supportive contments strbmitted to the EPA
according to
tobacco irrdustrn affrharron of the conrntentor
So ac< nl tornnrrnt .\'ttmher '.,., o1
crurcJ( emtnnents
1n= 69: .\'umber of
supporurd comments
' n= 33
Affiliated with tobacco tndustn '
Consultant no untversirv affihattun; 24 (351 0 (0;
Consultant universin affiliated, - 17 (24i 0 (0;
Tobacco industry 8 t11; 0 f0/
Total affiliated 49 (71 0 (0;
Not aA-iliated with tobacco industr}Consultant no university affiliation; - 0 (0, 2 (6/
University afaiated 12 (20, 7 (19;
Government health agency 0 (0~ 9 (29)
Phvsioan 0 (0r 3 (10;
Other pmate citizen 6 (8; 3 (10)
Professional organ sauon 1 (1; 4 (13
Other private nonprofit organisation 1 '1> 5 (13,
Total not affiliated 20 (29. 33 (1(K31

106
Brro, Glanta
Table 2 Arguments presented bY tobacco industry-affiliated (TIA) reviewers*
Argument h'o- of inentions in
TIA comments TIA conmtentt & SAB
report concordant
STUDY SELECTION
Studies inappropriately included or excluded
Negative studies were excluded
20
no
Studies were excluded due to publication bias 15 not mentioned
Only US studies should have been included 14 no
Studies of males should have been included 3 not mentioned
Study results were reported selectively 2 not menttoned
Criticisms of Hirayama study
Criticisms of the study remain unanswered 13 not mentioned
There was a reporting bias 4 not mentioned
The data are not representative 3 not mentioned
EPIDEMIOLOGICAL METHODS
The criteria for scientific proof have not been met
3
not mentioned
Criticisms of inethodolog y
Recall bias is a problem
4
not mentioned
Use of questionnaires is problematic 3 not mentioned
Criticisms of epidemiology
Epidemiology should not be relied upon 9 no
Epidemiology criticised in general 7 not mentioned
Results are meaningless when strength of association is low 5 no
No animal data exist to support an association between ETS and lung 14 no
cancer
STATISTICAL ANALYSIS
Statistics used in individual studies were inappropriate
9
no
Criticisms of ineta-analvsis
Cannot be used when studies ha ve inconsistent results 16 no
Cannot be used when individual studies have flaws 16 not mentioned
Cannot be used with nonhomogeneous studies 11 not mentioned
Meta-analysis was used inappropriately 8 no
Should have used weight of evidence instead 6 no
Method criticised in general 4 no
Wald method criticised 2 not mentioned
BIAS AND CONFOUNDERS
The problem of misclassification was not dealt with adequately
12
no
Criticisms of diagnostic data
All diagnoses were not confirmed by histopathologv 8 yes
Lung cancers detected were of inconsistent histological type 7 not mentioned
Childhood diagnoses have different meanings I not mentioned
Confounding variables were not adequately controlled
Confounders mentioned in general
19
no
Environmental 9 no
Socioeconomic 8 no
. CulturalrLifestv_le 6 no
Diet 4 no
. Genetic 4 no
Viral infections 3 no
EXPOSURE ESTIMATES
Criticisms of exposure estimates
Cotinine!nicotine are not valid markers 16 no
Spousal smoking is not a good estimate of ETS exposure 13 no
No valid marker for ETS exposure exists 7 no
The composition of ETS is not known 7 no
Background exposure estimates are invalid 6 yes
ETS is a minor indoor air pollutant 5 not mentioned
The distribution of ETS is not known 3 not mentioned
The nose and lung defend the body from ETS 2 not mentioned
ADDITIONAL CRITICISMS
Btologtcal plausibilitv
.\tatnstream smoke and ETS differ
10
no
Exposure to ETS is too low to have health effects 9 not mentioned
General arguments against plausibility 9 no
Mainstream smoke does not cause cancer 2 no
Criticisms of dose response estimate
No dose-response relationship exists
9
no
Linear extrapolation to low doses is invalid 6 no
The rdative potency approach is not valid 2 ees
The EPA did not follow its own guidelines for risk assessment 5 yes
* TIA comments are the comments submitted by tobacco industry-affiliated reviewers. Concordance
between TIA comments
and the SAB report was rated as "yes" if the two presented exactly the same argument, "no" if they
presented opposing
arguments, or "not menttoned" if the SAB report did not make the argument put forth by TIA
reviewers.
of origin," " or argued that the risk assessment
should be based onlv on studies conducted in
the US.* The SAB believed that data from all
studies should be utilised in evaluating
whether exposure to ETS increases the risk of
lung cancer.'4
The SAB did identifv some deficiencies in
the literature reviewed in the draft report. In
contrast to the TIA reviewers, the SAB
suggested inclusion of peer-reviewed pub-
lications rather than non-peer reviewed litera-
ture. The SAB also suggested the inclusion of
positive studies which found an association
between ETS and health effects rather than
negative studies. The SAB concluded that the
draft EPA report failed to consider all studies
on the toxicology of ETS, the evidence on
active smoking and lung cancer, and the effect
of ETS on respiratory disease in children, but
stated that including these additional studies
would strengthen, not weaken, the conclusion
that ETS is a Group A carcinogen.'y

Tabacco induury response to ETS risk assessment
Seventeen TIA reviewers* suggested that
certain studies be removed from the EPA's
analysis, especially Hiravama's original 1981
study linking ETS to lung cancer.20 To
support this suggestion, four letters disputing
the conclusions of Hirayama's paper linking
involuntary smoking to cancer were cited.2'-2'
Onlv the EPA risk assessment and one TIA
reviewer* cited Hirayama's published
response to these criticisms.=' Two TIA
reviewers* claimed that the EPA failed to
consider the criticisms of the Hirayama study
that have been published since 1986. These
criticisms consist entirely of articles or panel
discussions from sponsored symposia."37 The
SAB did not criticise the EPA's use of the
Hirayama study.19
Criticisms of epidemiologic methods
Nineteen TIA reviewers argued that the
criteria for scientific proof had not been met by
the risk assessment.* They denounced the
reliance on epidemiological studies, criticising
epidemiological survey methods and arguing
that epidemiology is a poor and imperfect
science. If references were cited to support
these arguments, they were usually general
reviews of the discipline. More often, TIA
reviewers stated opinion, rather than refer-
encing a critique of methodology.*** The
SAB approved the use of epidemiologic studies
in the EPA risk assessment, but stated that
additional chapters addressing the physics and
chemistry of ETS, its relation to mainstream
smoke, and the exposure of various populations
to ETS would strengthen the conclusions of
the draft."
The draft was criticised by 14 TIA reviewers
for considering epidemiologic data rather than
animal toxicology data on the premise that
toxicology is a more definitive science than
epidemiology.* References to tobacco
industry-sponsored symposia, a progress re-
port, and one publication which could not be
located were the only citations used >;o support
the claim that no animal inhalation studies
have reported adverse effects of ETS.'"a' The
final report of a project funded by the Council
for Tobacco Research (a tobacco industrv-
funded group) which concluded that active
smoking does not cause cancer in rodents was
also used to argue that adverse effects of ETS
were not biologically plausible." In contrast,
the EPA risk assessment referenced peer-
reviewed journal articles which stated that
tobacco smoke inhalation induces carcinomas
*** For example, one reviewer stated, "Epi-
demiological studies have more difficulty than
experimental studies in achieving a level of
significance strong enough to be considered
proof".* "In an epidemiological investigation we
are not studying facts, but only responses to
questions".* One reviewer preferred to attack
epidemiologists themselves, rather than the disci-
pline: "Epidemiologists are often biased in favor
of finding positive results and of giving causal
interpretations to such findings" and "reluctant
to accept criticisms (by, for example, a stat-
istician) about their findings".*
107
in hamsters.'6"' The SAB did not identify the
lack of animal toxicology data as a flaw in the
draft risk assessment. The SAB pointed out
that the carcinogenicity of tobacco smoke is
not based on long-term animal studies, which
are negative, but on epidemiologic studies of
lung cancer and smoking in humans.'y
Criticisms of statistical analyses
TIA reviewers criticised the statistical methods
used in individual papers that were evaluated
for the draft risk assessment. Nine submissions
suggested that one statistical test be replaced
by another, but the test in question was never
central to the argument in the EPA risk
assessment.* The criticism of 34 TIA
reviewers focused on the risk assessment's
choice of meta-analysis to combine the results
of several epidemiological studies to obtain a
single risk estimate.* Literature cited to sup-
port the argument against meta-analysis con-
sisted of general review articles or editorials on
meta-analysis, which neither supported nor
refuted specifically the studies on ETS, and
letters-to-the-editor (without citing the
responses to the letters) critiquing meta-
analysis and the effects of ETS on children.°"'9
The SAB report concluded that meta-analysis
"is an appropriate tool to summarize the
epidemiological studies investigating the risk
of ETS"."
Five TIA reviewers argued that the strength
of association of ETS with adverse health
effects calculated from the meta-analysis was
too low to warrant classification as a Group A
carcinogen.* However, the EPA risk assess-
ment established a lower bound of 1.26 for a
relative risk of 1.41." The SAB emphasised
that a low risk from a hazard to which a large
number of people are exposed can lead to a
significant number of preventable deaths.19
The problems of bias and confounding
The EPA risk assessment addressed the
methodological problem of misclassification
bias (eg, coding smokers as exposed non-
smokers) and made a downward adjustment of
the relative risk estimates to correct for
misclassification. Twelve TIA reviewers either
ignored or found fault with the EPA's ad-
justment and cited literature that shows that
misclassification increases the estimated rela-
tive risk, while failing to cite literature which
shows that misclassification can also lower it.*
Eight TIA reviewers suggested methods from
an unpublished paper, letters-to-the-editor,
and tobacco industry-sponsored symposia to
adjust for misclassification, instead of the
method used by the EPA risk assessment,
which was based on a peer-reviewed paper and
used previously by the National Research
Council in its evaluation of ETS.= 31'S°* The
SAB concluded that misclassification was con-
sidered in detail in the draft risk assessment
and that appropriate corrections were made.1°
Sixteen TIA reviewers suggested that diag-
noses of lung cancer might have been over-
estimated because not all diagnoses were

109
confirmed by histology.* The SAB acknow-
ledged this potential bias, but suggested that
diagnoses of lung cancer might also be under-
estimated if an actual lung cancer was in-
correctly classified as some other diagnosis.14
A criticism levied by 36 TIA reviewers was
that the draft failed to consider adequately
potential confounding variables that could
cause lung cancer in adults and respiratory
disorders in children.* Nineteen TIA
reviewers mentioned confounders in general,
while others mentioned specific confounders
described in table 2. The majority (91 °,~,
237/260) of the papers cited on confounders
were peer reviewed and included publications
describing associations between lung cancer
and occupation, diet, or pet bird ownership.
The SAB stated that "Important potential
confounders of the ETS-lung cancer relation-
ship were addressed in the report.... The
potential main confounders included in these
adjusted analyses were age and surrogates for
confounding factors, including education and
social class. As for other potential confounders
of the ETS-lung cancer relationship, including
occupation, radon exposure, and diet, there is
no way to evaluate their importance as con-
founders or to adjust for them, since virtually
none of the studies contain information on
them "."
Criticisnt of ETS exposure nteasurements
Thirtv-six TIA reviewers refuted ETS ex-
posure estimates by claiming that ETS cannot
be reliably measured, that spousal smoking
(v,,hich was used to define exposure groups in
most epidemiological studies) does not ac-
curately indicate ETS exposure, that cotinine
and nicotine are not reliable markers for ETS
exposure, and that ETS distribution in the
body is not understood (table 2).* Criticism of
spousal smoking estimates was based primarily
on symposia and references to papers on
questionnaire methodology.'' The EPA risk
assessment cited a peer-reviewed journal
article that validated self-reported smoking
behaviour data, while a TIA reviewer claimed
that the risk assessment should have cited a
chapter in a book which used a non-validated
questionnaire to determine that universiry
students underreported their smoking.'"
TIA reviewers also argued that spousal
smoking estimates were irrelevant because
exposure at home could not be extrapolated to
exposure at other sites. They attacked the work
of Repace and Lowrey, published in a peer-
reviewed journal, which estimated the number
of deaths in the US due to ETS exposure, and
failed to cite Repace and Lowrey's earlier peer-
reviewed work and responses to criticism.5`~"
The-TIA reviewers listed "numerous scientific
articles" criticizing this study, but in fact, the
"articles" consist of two symposia, one letter-
to-the-editor, two editorials and one peer-
reviewed paper.""" Citations from industry-
sponsored symposia and the National Research
Council report on ETS were also used to
support the reviewers' contention that there is
no reliable measure for ETS exposure.t '"-''
Befp, Gl.lllt.-. .
After considering the limitations of ETS
exposure measurements, the SAB concluded
that ETS exposure can be estimated and that
"spousal smoking status seems to be a reason-
able method of identifying people with greater,
versus lesser, ETS exposure ". `4
Additional criticisn:s
Twenty-three TIA reviewers suggested that
adverse health effects of ETS are not bio-
logically plausible for a variety of reasons,
including that actual exposure to ETS is too
low to have any biological effect, that main-
stream smoke and ETS differ in chemical
composition, and that the specific cancer-
causing agent in mainstream smoke is un-
known and might not be contained in ETS.*
The SAB concluded that the chemical com-
position and particulate sizes of mainstream
smoke and ETS were sufficiently similar to
"directly imply carcinogenicity of ETS".1"
The TIA reviewers' claims were again based
primarily on papers published in symposia,
while the SAB conclusion was based on peer-
reviewed literature.'3`Thirteen TIA reviewers argued that no
dose-response relationship for the health
effects of ETS exists and that extrapolation of
a dose-response effect is invalid.* TIA
reviewers argued against the well-accepted
theory that the lower limit of exposure necess-
ary for carcino ;enicity is not known. The SAB
commented that "determination of the dose-
response effect of ETS based on the epi-
demiologic studies of Hirayama would be most
valuable, "but did not say whether or not a
dose-response relationship existed.'9
One criticism of the EPA risk assessment did
not assess the science upon which the as-
sessment based its conclusion, but the govern-
mental procedure used to assess risk. Seven
TIA reviewers argued that the risk assessment
did not follow the EPA's own risk assessment
guidelines.'' * The SAB stated that the risk
assessment guidelines, which were designed to
address a single chemical compound, were not
directly applicable to ETS. They concluded
that the risk assessment of ETS was "fully
consistent with the risk assessments that [the
EPA has] done for many other carcinogens "."
CRITICISMS BY NON-TIA REVIEwERS
Thirty-three of the non-TIA reviewers com-
mented that the draft was a thorough and
balanced review of the scientific literature on
ETS and that the conclusions were justified by
the data presented. Reviewers not affiliated
with the tobacco industrv did criticize some
aspects of the draft. They suggested that the
EPA should include an additional section on
the effect of ETS on coronary artery disease,
that the report should establish the magnitude
of risk of ETS relative to other environmental
hazards, that the evidence linking childhood
ETS exposure and ETS was stronger than
suggested in the report, that the EPA's defin-
ition of bias should be clarified, and that the
report should include additional discussion of
,

Tobacco industry response to ETS risk assessment
socioeconomic status as a confounding factor.
Non-TIA reviewers suggested that a peer-
reviewed paper which found an association
between ETS and disease be added to the risk
assessment.76 The SAB agreed that the evi-
dence on health effects of ETS in children was
stronger than suggested in the report and
suggested the addition of several peer-
reviewed references on children. The SAB also
agreed that the definition of bias could be
clarified.'y -
COMPARISON OF PEER REVIEW STATUS AND
TOPICS OF CITATIONS IN THE RISK ASSESSMENT
TO THOSE OF CITATIONS IN SUBMISSIONS
CRITICAL OF THE RISK ASSESSMENT
Overall, submissions critical of the risk as-
sessment cited four times as manv individual.
references (n = 1620) as the draft risk as-
sessment (n = 391). Only 3% of the citations
could not be located. The proportion of peer-
reviewed material cited by the EPA risk
assessment differed from that cited by critical
reviewers (73 °11, vs. 63 °,o, p = 0.0002) (table 3).
The pattern of topics of citations in the risk
assessment differed from citations in the criti-
cal comments (p = 0.0001, table 4). The risk
assessment cited a greater proportion of papers
examining the health effects of ETS, whereas
the critical comments cited a larger pro-
portion of papers on potential confounding
variables. The papers on confounding vari-
ables did not assess the health effects of ETS or
control for ETS exposure. The risk assessment
109
and critical comments cited similar pro-
portions of papers on respiratory health in
children, ETS exposure measurements, stat-
istical methods, and other topics.
Discussion
The strategy of criticizing the methodology of
studies that have a potential impact on one's
economic or political position is common to all
industries." The strategy calls for framing
one's reactions as a seemingly objective, scien-
tific evaluation of the methodology used in the
study.'' The tobacco industry's specific ap-
proach in response to the EPA risk assessment
was to criticize the draft's methodology by
selectively citing the scientific literature that
supported its position, rather than citing all the
relevant literature. The TIA reviewers often
cited unrefereed literature, such as symposia,
editorials, and letters-to-the-editor, and they
cited this material as though it were peer
reviewed. The large number of critical com-
ments on the draft risk assessment suggested
on the surface that it was seriously flawed and
that the evidence regarding the health effects
of ETS remains controversial. However, the
majority of the critical comments were sub-
mitted by reviewers affiliated with the tobacco
industry. The pattern of argument and citation
displayed in the TIA submissions was similar
to that used by the Tobacco Institute of New
Zealand in its rebuttal to the New Zealand
Department of Health report on ETS.t' The
Table 3Number and percentage of total citations in critical contments and EPA risk assessment by
peer review
status
t
1
_
Number ("a) cited
in critical comments
- Number (';,,)
cited in draft risk
assessment
Tvpe of re(erence (n
- 1620) (n=391)
Not peer reviewed
Abstract 13 (I) 1 (0)
Book 95 (6) 18 (5)
Dissertation 4 (0) 2 (0)
Editorial 35 '2; 4 (1)
Environmental ioumal 9 (1) 3 (1)
Government report 14 (1) 3 (1)
Letter-to-the-editor 63 t4, 11 (3)
Medtcalisoentnfic ioumal 3 (0) 0 (0)
News 9 l) 0 (0)
Other 74 ~5 13 (3;
Submitted publication Q !1 ) 1 (0)
Symposium proceestng 220 (14, 39 (10)
Tobacco trade publication 14 I 1 (01
L'nknoun 40 (3) 9 (2r
Total not peer reviewed 602 !37, 105 (27)
Peer reviewed
Revieu in review journal
26
(2,
3
(1)
Consensus report 53 :3, 17 (4)
Law journal 1 '0 0 (0,
Environment )ournal 61 (4) 16 (4)
Medtcal; setentific )oumal 877 (54 , 250 (64)
Total peer reviewed 1018 '63, 286 (73)
Table 4 - \'wnber and percentaRe of total citations in critical comrnettts and EPA risk assessment
br topic.
,Pcrcentagcs do not add up to 100 because topics cc'ere not mutually exclusi2'e)
.Vumb<r ,.. ) of cttattons Number (") of citations in
Topic of in critical comments draft risk assessment
ntatton n = 1620. (n=391t
ETS 235 C15 123 (32i
Confuunders - - 260 (16 12 (3)
Children 259 -!l6, 95 (24,
Exposure 218 14 53 (14)
Statistics 134 (8r 21 (5)
Other 766 '47 248 (63+

110
comments from TIA reviewers and citations
used to support them were in sharp contrast to
the comments provided by the SAB, a group of
independent experts who also reviewed the
draft. The SAB pointed out areas in which the
risk assessment could be improved, but its
criticisms tended to be more balanced than the
TIA reviewers. For example, TIA reviewers
stated that misclassification and diagnostic bias
could only increase the estimated relative risk,
while the SAB noted that these biases could
serve to increase or decrease the relative risk.
Recently, several of the arguments presented
by TIA reviewers in response to the risk
assessment have been rebutted.'' These in-
clude the arguments that ETS is far less
important than other indoor air pollutants;
assessment of non-smokers' exposure to ETS
is inadequate for risk assessment; markers for
ETS in body fluids are not reliable indicators
of ETS exposure; non-smokers' doses of ETS
are too small to result in disease; smoking by a
spouse is not a good surrogate for T:TS
exposure; most causes of lung cancer are
unknown but include radon, diet, and genetics;
most studies of passive smoking show a high
correlation with adenocarcinoma and there is
no correlation between adenocarcinoma and
active smoking; and misclassification of
smokers as non-smokers can entirely account
for the observed risk of passive smoking.
The industry strategy of focusing criticism
on individual studies, rather than the evidence
as a whole, has been noted previously.''~a`"'
Bv identifying individual studies that should
have been included or excluded in the risk
assessment, the TIA reviewers attempted to
show that the analysis was unbalanced. How-
ever, they often cited unsupported opinion,
such as letters-to-the-editor, editorials, or
discussions at meeting proceedings, as evi-
dence that ETS is not harmful. TIA reviewers
sometimes misrepresented the findings of in-
dividual studies. Several reviewers claimed
that the risk assessment failed to consider a
doctoral dissertation that found no effect of
passive smoking on non-smokers."` When an
analysis of data from this study was published
in the peer-reviewed literature, it actually
showed a moderate association between ETS
and lung cancer." Criticism of cotinine as a
marker for ETS exposure centered around
citation of the National Research Council
report and the work of various authors who
called for more research on biochemical
markers.- The TIA reviewers misrepresented
literature describing how methods of ETS
exposure measurement can be incrementally
improved by using it to suggest that currently
available measures of ETS are invalid and
should not be used at all.
TIA reviewers attempted to create an un-
attainable "standard of scientific proof" by
failing to accept epidemiological models of
causality and rejection of the null hypothesis.
This tactic is identical to one that the industry
has used for decades in contending that there is
a continuing scientific "controversy" as to
whether or not active smoking harms
smokers."
Beso. Glanrz
A frequent criticism of the draft risk as-
sessment was that it ignored the literature on
potential confounding factors that can con-
tribute to lung cancer or respiratory problems
in children. Although most of the literature
cited to support the argument on confounders
was peer reviewed, the papers cited did not
usually include ETS exposure as a variable
and, therefore, were not directly relevant to the
EPA analysis. (For example, a paper might
examine the association between socio-
economic class and lung cancer, but would not
include ETS exposure as a variable in the same
study.) We found that the draft risk assessment
cited the available literature that assessed the
effects of both ETS and confounders. Since
the potential number of confounders is un-
limited in a human study, it is important to
identify the major factors, as the risk as-
sessment did, and determine their impact on
the reported outcome. The EPA decided to
conduct the risk assessment without waiting
for data on the relative contributions to disease
of every possible confounder related to ETS,
and the SAB report concurred with this
decision.
The analysis of the scientific literature used
to support specific arguments of the TIA
reviewers reveals that the reviewers based their
comments on non-peer-reviewed literature to
a greater degree than did the EPA risk
assessment. Competitive peer review appears
to be associated with scientific rigor.R' In
addition, a published review of the literature
on ETS which rated the quality of studies
according to epidemiological criteria, found
that the majority of papers which ranked low
on the criteria were derived from non-peer-
reviewed sources."6 The citation of non-peer-
reviewed literature by reviewers affiliated with
the tobacco industry suggests that the industry
was attempting to refute the scientific evidence
published in peer-reviewed publications with
research or opinion of inferior quality. In
addition, the non-peer-reviewed material cited
by the critical reviewers was not acknowledged
as such and criticisms included in letters-to-
the-editor were cited without citing investi-
gators' responses to the letters.
The tobacco industry appears to be pro-
ducing publications which can be used to
support its contention that ETS is not harmful
to health, including pseudo- or quasi-scientific
booklets, pamphlets, editorials, and letters-to-
the-editor refuting the harmful effects of
ETS." In addition, four of the symposia cited
in the critical comments explicitly stated that
they were sponsored, at least in part, by the
tobacco industry."'-y" This material was
heavily cited by TIA reviewers.
The majority of respondents who supported
the risk assessment were not paid for their
critiques (two were consultants), while the
majority of critical commentators had some
financial connection to the tobacco industry in
the form of grant funding, honoraria, payment
for expert testimony, or employment by the
industry. As financial support can present a
potential conflict of interest, the source of
funding for comments should be disclosed and

tobacco indusrry response to ETS risk assessment
considered as they are reviewed. In the current
study, only 67 °,~ of the affiliations with the
tobacco industry were disclosed. One limi-
tation of this study is that we relied only on
written sources to identify affiliations with the
tobacco industry; therefore, we might have
underestimated the number of commentors
who received funding from the industry.****
The tobacco industry has used the com-
ments as part of its public relations campaign
to refute the dangers of ETS. The tobacco
industry prepared excerpts of criticisms of the
risk assessment and released them at a press
conference in 1990.°' These excerpts have
been circulated to local legislators where
smoking restrictions were being considered in
California. In addition, letters-to-the-editor
and editorials in local newspapers where
smoking restrictions were being considered
have cited the TIA reviewers comments as if
they represented the EPA's position.y'1° Cne
letter stated that, according to EP,1 Docket
No. 600-6-90-006A, "over 50 scientists speak
out against the overblown health issue of
ETS "." None of this press material acknow-
ledges that the majority of the comments came
from sources affiliated to the tobacco industry,
or that these statements did not represent EPA
policy.
On 22 July 1992, the SAB approved the final
draft of the EPA risk assessment of the health
effects of ETS." The final draft identifies ETS
as a Group A carcinogen that causes 3000 lung
cancer deaths annuallv_ in the US. The draft
also concludes that ETS causes increased
respiratory symptoms, middle ear disease, and
reduced lung capacity in children. Although
the EPA was not required by law to respond to
the public submissions described in this paper,
a reading of the final document suggests that
all comments were carefully considered in
revising the draft." By responding to the
tobacco industry criticisms, as well as to the
criticisms of other reviewers and the SAB, the
EPA scientific staff produced a stronger docu-
ment. However, the involvement of the
tobacco industrv in the critical comments and
the literature cited to support the comments
detracted from the scientific value of their
criticism. The price to the public has been that
the sheer volume of industry documents re-
quiring consideration probably slowed down
release of the final report and, perhaps, reduced
the resources that EPA devoted to other work.
Tobacco industry activities might also have
drawn public attention to the report and
thereby increased public interest in and aware-
ness of the dangers of ETS.
As the regulation of ETS exposure continues
`* A letter sent to the EPA on 8 July 1992
supports our supposition that we underestimated
the number of critical reviewers who received
funding from the tobacco industry. The critical
commentators who sent the letter acknowledged
that "we inadvertently neglected to clearly in-
dicate that we are both consultants to the Tobacco
Institute and that our submission was made at the
request and expense of the Tobacco Institute"
(Philip Witorsch, .critten communication, 8 July
1992).
II1
to be an issue, the tobacco industry can be
expected to persist in using the tactics outlined
in this paper at the local, national, and
international level to refute the independent
scientific findings regarding the health effects
of ETS. Policymakers concerned with limiting
the effects of ETS exposure should be in-
formed about these tactics in order to evaluate
fairly the conclusions of scientific consensus
documents on ETS.
This study was supported by funds provided by the Cigarette
and Tobacco Sunax Fund of the Statc of California through
the Tobacco-Related Disease Research Program of the Um-
versitv of California under award 2KT0072 (LAB) and award
IRT 520 (SAG).
~'e would like to thank George Alexeef, Charles Becker,
Alison Galbraith, Thomas Novrotnc, Drummond Rennie, and
Donald Shopland for their comments on this manuscript and
Adrienne Brazelton for administrative help.
Appendix
Literature that was peer reviewed was classified as:
1) Consensus report - a report compiled by a panel
of scientific experts and peer reviewed before
publication; - -
2) Environntental journal article - an article from a
journal which focussed on environmental issues,
but not issues related to health, and had a
published peer-review policy (eg, Environ Int,
Environ Sci Technol);
3) Law journal article - an article from a law
journal that had a published peer-review policy;
4) Medical/scientiftc journal article - an article
from a medical or scientific journal that had a
published peer-review policy; and,
5) Reviet:, article -an article from a medical or
scientific journal which did not present original
research, but reviewed the literature on a topic.
Review articles were further classified as derived
either from peer-reviewed scientific or medical
journals (eg, Appl Occupat Environ Hyg, N
Engl ,7 Med) or from peer-reviewed specialty
journals which publish only review articles (eg,
Nutr Rev, Semin Respir Med, Compr Ther).
Literature that was not peer reviewed was classified
as:
1) Abstract - an abstract from a conference pro-
ceeding;
2) Advertisentent - an advertisement from a maga-
zine or newspaper;
3) Book - an entire book, text book, book chapter,
or monograph; ,
4) Dissertaticnr-a doctoral dissertation;
5) Editorial - an opinion piece containing no data
which was published in a newspaper, magazine,
medical journal, etc.;
6) Enzironnrental journul article - an article from a
journal which focussed on environmental issues,
but not issues related to health, and did not have
a published peer-review policy (eg, Environ
Technol Lctt,,3' Environ Econ Afan);
7) Government Report - a report issued by a gov-
ernment agency, but not prepared by a scientific
panel (eg, "Risk Assessment in the Federal
Government: Managing the Process ", National
Research Council, 1983;;
8) Law journal article - an article from a law
journal that did not have a published peer-
review policy;
9) Letter-to-the-Editor- a letter published in peer-
reviewed medical, scientific, or environmental
journals, but not subjected to the same type of
competitive peer-review as articles published in
the journals;
10) Afedical/scientific journal article-an article
I

112
from a medical or scientific journal that did not
have a published peer-review policy;
11) News clipping-a clipping from a magazine,
newspaper, or a press release;
12) Radio transcript - a published transcript from
an interview broadcast on radio;
13) Submitted publication - a manuscript which had
been submitted to a journal for review, but had
not yet been accepted;
14) Symposium - a paper which was presented at a
meeting and published in either a medical
journal or book. The proceeding did not contain
a published peer-review policy;
15) Tobacco trade publication - article in a trade
magazine published by the tobacco industry;
and,
16) Unknown - if the citation could not be located in
the University of California library system or
with the aid of the Technical Information
Center, Office on Smoking and Health, Centers
for Disease Control and Prevention, Atlanta,
Georgia, USA.
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3 US Department of Health and Human Services. The health
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4 Glantz SA, Parmlev W\L^. Passive smoking and heart
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5 Steenland K. Passive smoking and the risk of heart disease.
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