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Philip Morris

Date: 06 May 1978
Length: 2 pages
2048189106-2048189107
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The $even-Up Company, 121 South Meramec Avenue, St. Louis, Missouri 63105, (314) 889-7777 ~ For release: IMMEDIATELY Contact: S. Lee Larkin u St. Louis, Mo., May 6, 1978--The Seven-Up Company announced today that its Board of Directors has unanimously recommended to its shareholders that they reject the unsolicited and conditional offer of Philip Morris Incorporated to purchase Seven-Up common stock at $41 per share. Ben H. Wells, Chairman of the Board of Seven-Up, made this comment: "The Board concluded that the offer is inadequate and not in the best interests of Seven-Up and its shareholders." At their meeting, the Board received the opinion of The First Boston Corporation, independent financial advisor for Seven-Up, that the offer is inadequate. Mr. Wells emphasized that the Board's assessment of the offer was in complete agreement with the position of representatives of the Company's founding families and the Company's management, who had all concluded that the offer is inadequate. "All of us agree", he said, "that $41 per share is not a fair price for Seven-Up common." Also, Mr. Wells noted that the sale would be taxable to the shareholders. Mr. Wells continued, "Based upon assurances given to me by members of the Board, relatives and trusts of the Company's founding families and other closely held interests, I am confident that 51% of Seven-Up shares will not be tendered at the price offered -more- 7UP World Headquarters, Public Relations Department • Western Union TWX 1-910-761-0513, Cable SEVENUPCO t) a PART II ~ Qa ~ EXHIBIT 5 ~ -18- ~ ¢
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Add 1 by Philip Morris. Philip Morris' obligation to buy any shares is conditioned on receiving 51% of all Seven-Up shares. If 51% is not reached, under the terms of the offer, Philip Morris is entitled to retain the shares without paying for them until June 28. For these reasons, shareholders should consider seriously whether tendering their shares to Philip Morris is in their best interest. Mr. Wells concluded with this statement: "We think that it would be a mistake for shareholders to jump at this tender offer. m We want the management of The Seven-Up Company to have an opportunity to fulfill its long-range growth plan which is proceeding so well as reflected in the outstanding financial report for the first quarter of 1978. " # # # I

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