Philip Morris
Form 10-K for the Fiscal Year Ended 771231
Fields
- Author
- Pollack, S.P.
- Type
- CONT, CONTRACT, AGREEMENT RESOLUTION
- Area
- MCADAMS,DIANE/BOARD FILE ROOM
- Site
- N381
- Request
- Stmn/R1-004
- Stmn/R1-017
- Recipient (Organization)
- Securities + Exchange Commission
- Master ID
- 2048189000/9300
Related Documents:- 2048189000 Documents Incorporated by Reference
- 2048189001 Form 10-K Annual Report to the Securities and Exchange Commission for the Fiscal Year Ended 771231
- 2048189057-9066 Form 10-Q for Quarter Ended 780331
- 2048189067-9071 Form 8-K Date of Report 780524
- 2048189072-9107A Form 10q for Quarter Ended 780331
- 2048189082-9085 Quarterly Report to Shareholders 7up the Seven-Up Company Financial Report Period Ending 780331
- 2048189091-9102 Proxy Statement
- 2048189103
- 2048189104-9105
- 2048189106-9107
- 2048189108-9154 Form 10-K for the Fiscal Year Ended 761231
- 2048189155-9190 the Seven-Up Company 760000 Annual Report
- 2048189191-9237 Form 10-K for the Fiscal Year Ended 771231
- 2048189238-9277 the Seven-Up Company 770000 Annual Report
- 2048189278
- 2048189279 Notice of Annual Meeting of Shareholders to Be Held Thursday, 780427
- 2048189280-9296 Proxy Statement
- 2048189297 Notice of Annual Meeting of Stockholders, Thursday, 780427 and Proxy Statement
- 2048189300 Untitled Document 2048189300
- Author (Organization)
- PM, Philip Morris
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- oym26e00
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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 10-K
Annual Report Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
For the fiscal year ended December 31, 1977 Commission file number 1-194
Philip Morris Incorporated
(Exact name of registrant as specified in its charter)
Virginia 13-1607658
(State or other jurisdiction of (I.R.S. Eniployer Identification No. )
incorporation or organization)
100 Park Avenue. New York, N. Y. 10017
(Address of principal executive offices) (Zip Code )
Registrant's telephone number, including area code: 212-679-1800
Securities registered pursuant to Section 12(b) of the Act:
Name of each exchange on
Title of each class nhich registered _
Common Stock (par value $1 per share )* New York Stock Exchange
6%s o Sinking Fund Debentures Due 1993 New York Stock Exchange
8'ls% Sinking Fund Debentures Due 2004 New York Stock Exchange
8.85% Notes Due 1982 New York Stock Exchange
8',~z% Notes Due 1985 -- New York Stock Exchange
* At December 31, 1977, there were 59,919,917 shares outstanding.
Securities registered pursuant to Section 12(g) of the Act:
Cumulative Preferred Stock, 47o Series
(par value $100 per share )
f1
Cumulative Preferred Stock, 3.90 % Series ~
(par value $100 per share ) -p,
tx+ :
~
~
Indicate by check mark whether the registrant (1) has filed all reports required to be filed bN C3
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such
shorter period that the registrant was required to file such reports), and (2) has been subject to
such
filing requirements for the past 90 days. Yes 1' No ts~

Item 1. Business.
Philip Morris Incorporated (the "Company") is a diversified enterprise, engaged primarily in the
manufacture and sale of cigarettes and beer. The Company and its subsidiaries and affiliates
(hereinafter
collectively referred to as "Philip Morris") employ approximately 53,000 persons.
Based on unit sales, the Company is the second largest of the six major cigarette manufacturers in
the
United States and, excluding two national enterprises, each of which has more unit sales than Philip
Morris; the second largest cigarette company in the world. Cigarettes are sold principally to
wholesalers
(including distributors and government-owned organizations), vending machine operators and large
retail
organizations.
The Company's subsidiary, Miller Brewing Company, is the second largest United States brewer.
Beer products are distributed in the United States, primarily through a network of independent beer
wholesalers.
The principal methods of competition in the cigarette and beer industries are product quality,
marketing and packaging. A wide variety of advertising and sales promotion activities is pursued.
Lines of Business and Industry Segments
For management purposes, Philip Morris is organized into five operating companies: Philip Morris
U.S.A., Philip Morris International, Miller Brewing Company, Philip Morris Industrial and Mission
Viejo
Company.
Tobacco (Philip Morris U.S.A. and Philip Morris International) and beer (Miller Brewing Company)
represent the Company's significant industry segments. Other industry segments include industrial
,products (Philip Morris Industrial), community development operations (Mission Viejo Company) and
non-tobacco operations (printing and greeting cards) of wholly-owned subsidiaries included within
Philip
Morris International.
Operating revenues and operating profit for 1977 of the Company's industry segments (the Company
and all wholly-owned subsidiaries), together with a reconciliation to consolidated operating income
of
operating companies (see the table on p. 2), are shown in the following table. No amounts are
included in
respect of operating revenues and operating profit derived from intersegment transfers, because, in
the
opinion of management, amounts attributable to such transfers are not material.
Operating Operating
Revenues Profit
(in thousands of dollars)
Tobacco ......................................................................... $3,493,443
$615,253
Beer ................................................................................ 1,327,619
106,456
Other .............................................................................. 380,915 49,329
$5,201,977 771,038
Equity in net earnings of unconsolidated subsidiaries
and affiliates .............................................................. 11,694
Consolidated operating income .................................... $782,732
Sales of tobacco products, both within and without the United States, and sales of beer by Miller
Brewing Company, as percentages of consolidated operating revenues and consolidated operating
income,
respectively, for the last five fiscal years are set forth in the following table. No other class of
similar
products accounted for as much as 10% of consolidated operating revenues in any year.
Years Ended December 31
OPERATING REvENuEs
Tobacco products ................................
Beer ......................................................
OPERATING INCOME
Tobacco products ................................
Beer ......................................................
1977 1976 1975 1974 1973
67% 70% 74% 77% 79%
26% 23% 18% 13% 11%
80% 83% 91% 94% 97%
14% 12% 6% 2% (1 °k )
1

Operating revenues and income for the last five fiscal years of Philip Morris U.S.A., Philip Morris
International, Miller Brewing Company, Philip Morris Industrial and Mission Viejo Company are shown
in the following table.
Corporate expenses, interest (other than previously capitalized interest) and items which are not
directly attributable to industry segments or operating companies are not allocated to them. In the
opinion
of management, any allocation thereof would be arbitrary and would diminish the accuracy of
measurement of their performances.
Years Ended December 31
1977 1976 1975 1974 1973
(in thousands of dollars )
OPERATING REVENUES
Philip Morris U.S.A ................... $2,160,362 $1,963,144 $1,721,549 $1,502,267 $1,303,629
Philip Morris International........ 1,349,280 1,083,970 1,040,002 887,077 822,907
Miller Brewing Company .......... 1,327,619 982,810 658,268 403,551 275,860
Philip Morris Industrial ............. 216,699 169,096 151,960 155,390 132,126
Mission Viejo Company ............ 148,017 94,762 70,635 62,676 67,976
Consolidated Operating
Revenues( a ) ..................
$5,201,977
$4,293,782
$3,642,414
$3,010,961
$2,602,498
OPERATING INCOME
Philip Morris U.S.A ...................
$ 474,400
$ 401,426
$ 337,314
$ 286,225
$ 227,282
Philip Morris International........ 153,791 130,104 112,975 94,017 92,150
Miller Brewing Company.......... 106,456 76,056 28,628 6,291 (2,371)
Philip Morris Industrial ............. 14,860 10,620 8,052 12,280 8,300
Mission Viejo Company ............ 33,225 16,333 5,875 4,772 4,122
Consolidated Operating
Income(a) ......................
$ 782,732
$ 634,539
$ 492,844
$ 403,585
$ 329,483
(a) Consolidated operating revenues and income include operating revenues and income of the
Company and all wholly-owned subsidiaries. Consolidated operating income also includes equity in
unconsolidated subsidiaries.
Philip Morris U.S.A.
Philip Morris U.S.A. has responsibility for the development, manufacture and marketing of cigarettes
sold in the United States. Its major cigarette brands are Marlboro, Benson & Hedges 100's, Merit,
Virginia
Slims, Parliament and Saratoga 120's. Since the last quarter of 1975, the Company's principal
cigarette
brand, Marlboro, has been reported to be the largest selling brand in the United States. Merit, a
low "tar"
cigarette, which was introduced nationally in January 1976, is believed to be one of the most
successful
new cigarette introductions ever made.
The following table sets forth the industry's estimated sales of cigarettes manufactured in the
United
States, the Company's unit sales and the Company's share of the industry (including export sales in
both
cases).
Years Ended
December 31
Industry(a)
Company Company's
Share
of Industry
(in billion
units) (in billion
units) (%)
1977 ...................................... 679.2 189.0 27.8
1976 ...................................... 670.4 173.8 25.9
1975 ...................................... 664.1 159.5 24.0
1974 ...................................... 651.5 150.0 23.0
1973 ...................................... 632.2 139.1 22.0
~
(a) Source: Morgan Stanley & Co. Incorporated (John C. Maxwell, Jr. ). 0 1
4~Ca
2

Although the Company's unit volume increased by 8.7% (5.2%, excluding export sales ) in 1977 over
1976, cigarette unit volume (including export sales) for the United States industry as a whole
increased by
only 1.3%.
Approximately 99.0% of the cigarettes sold by the Company in 1977 for consumption within the
United States were filter cigarettes as compared with 89.4% for the industry as a whole. Philip
Morris
U.S.A. is the leader in the 100mm. sector of the United States cigarette market, which accounted for
26.2%
of total United States industry sales in 1977. Philip Morris U.S.A.'s 100mm. brands accounted for
35.5%
of this market in 1977. The fastest growing sector of the cigarette industry is the so-called low
"tar"
category, generally considered to consist of brands delivering 15 mg. or less of "tar" per
cigarette. In 1977,
this category accounted for approximately 26.1% of United States industry sales, and Philip Morris
U.S.A.'s low "tar" brands accounted for approximately 23.2% of that total.
Current prices per thousand cigarettes (except for military sales ) of the Company's principal
brands
within the United States, including the Federal excise tax of $4.00 per thousand, are $14.85 for
100mm.
and 120mm. cigarettes and $14.35 for other cigarettes.
Excise taxes, sales taxes and other taxes levied by various states and municipalities affecting
cigarettes
have been increasing in recent years. These taxes vary considerably and, when combined with the
Federal
excise tax, may be as high as 36 cents per package of twenty and may influence the sale of
cigarettes.
Reports and speculation with respect to the alleged harmful physical effects of cigarette smoking
have
been publicized for many years and, in the opinion of the Company, have had and may continue to have
an adverse effect upon the industry's sales. In 1964, the Report of the Advisory Committee to the
Surgeon
General of the U. S. Public Health Service was released. The Report was essentially a review of the
prior
literature, consisting primarily of statistical association studies, and concluded that cigarette
smoking was a
health hazard of sufficient importance to warrant appropriate remedial action. Since then, there
have been
similar governmental reports on the subject of health and cigarette smoking.
Since 1966, a Federal statute has required a warning statement on cigarette packaging. The current
statement is: "Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to
Your Health." For several years prior to 1966 and continuing thereafter, the Federal Trade
Commission,
in annual reports to Congress, has made recommendations that Congress enact legislation requiring a
stronger warning statement. When the current warning statement legislation was adopted, the Federal
Trade Commission had pending a trade regulation rule proceeding that would require a stronger
statement
on packaging and in cigarette advertising. That legislation provides that the Federal Trade
Commission
must notify Congress before taking action on this rule and, if the rule is adopted, the rule cannot
take effect
until six months after such notification.
In 1972, the Federal Trade Commission approved consent orders requiring the Company and five
other cigarette manufacturers to include in specified types of advertisements and in a prescribed
format the
warning statement prescribed by Congress for cigarette packaging. On October 17, 1975, the
Government
commenced civil actions against each of the cigarette manufacturers alleging violations of the
consent
orders and seeking monetary penalties, an injunction against further violations and the creation of
a trust
fund by each of the defendants to be used for the preparation and dissemination of advertisements in
order
to remedy the defendants' alleged failures to comply with the consent orders. These actions are
currently
pending in the United States District Court for the Southern District of New York. The Company has
filed
an answer to the amended complaint denying the Commission's allegations and believes that it has
substantial factual and legal defenses.
Since 1971, television and radio advertising of cigarettes has been prohibited in the United States.
Cigarette advertising in print media in the United States includes information with respect to the
"tar" and
nicotine content of cigarettes as well as the warning statement.
From year to year, legislation has been proposed in Congress which, if passed, could be detrimental
to
the tobacco industry. The most significant bills relating to cigarettes which have been introduced
would:
eliminate all forms of Federal financial support of tobacco as administered through the U. S.
Department
of Agriculture; prohibit the sale of cigarettes with more than a prescribed level of "tar"; tax
cigarettes on
N
3

the basis of their "tar" and nicotine content; establish maximum levels of "tar" and nicotine in
cigarettes;
prohibit the mailing of unsolicited samples of cigarettes; and impose an additional excise tax on
cigarettes
with proceeds to be used for cancer research.
Legislation potentially detrimental to the tobacco industry has been introduced from time to time in
various state and local legislative bodies. Such measures usually relate to the taxation of
cigarettes and
regulation of the advertising, labeling, promotion, sale and smoking of cigarettes.
Recent enactments by regulatory agencies and other governmental authorities restrict smoking areas
aboard certain common carriers and in certain public places, and anti-cigarette groups are now
concentrating on attempts to ban smoking in public places. In addition, the Secretary of Health,
Education
and Welfare announced on January 11, 1978 the formation of an Office on Smoking and Health within
the
Department of Health, Education and Welfare for the purpose of co-ordinating and intensifying the
Federal government's efforts in the area of smoking and health.
Philip Morris International
Philip Morris International has responsibility for the marketing of tobacco products outside the
United States (including United States territories and possessions) and for most of the Company's
international subsidiaries, affiliates and licensees. Philip Morris International sells more than
160 brands
of cigarettes in more than 170 countries and territories throughout the world. Cigarettes sold by
Philip
Morris International are manufactured in the United States by the Company and by subsidiaries and
affiliates in 22 countries. In an additional 19 countries and territories, Philip Morris
International's
cigarette brands are manufactured and sold by licensees.
World cigarette industry unit sales (excluding the United States ) were about 3.6 trillion units in
1977.
Philip Morris International's share of the world market was approximately 5.2%, up from 4.9% (as
adjusted) in 1976. While regional and national brands represent more than one-half of Philip Morris
International's unit volume, Marlboro, the world's leading cigarette brand since 1972, accounts for
more
than one-third thereof. Philip Morris International has cigarette market shares of at least 15%-and
in a
number of cases substantially more than 15%-in at least 20 countries, including Australia, Finland,
Italy,
Mexico, Nigeria, Pakistan, Switzerland and Venezuela.
Prices in many of Philip Morris International's markets are government controlled and excise tax
increases, higher costs, and government price restraints in a number of markets have restricted the
operating income margins of Philip Morris International.
In recent years, a number of countries have taken steps to restrict or prohibit cigarette
advertising and
to discourage cigarette smoking.
Philip Morris (Australia) Limited (75% owned by the Company) owns all of the outstanding shares
of Lindeman (Holdings) Limited, the leading Australian wine maker. Certain wholly-owned subsidiaries
of the Company are active in the greeting card and printing businesses in the United Kingdom.
Miller Brewing Company
Miller Brewing Company ("Miller") became the second largest brewing company in the United
States in 1977, with a 31.6% increase in 1977 over 1976 in barrels shipped. Miller manufactures
Miller
High Life, which is believed to be the second largest selling brand in the United States, and Lite,
introduced nationally in 1975 and now the leading low-calorie, premium beer in the United States. In
1975, Miller assumed full United States distribution rights for L'bwenbrku beer and, in late
September
1977, introduced domestically brewed L'bwenbr'au nationally under a multi-phase agreement with
Lbwenbrau MUnchen AG.
4
2048189006

The following table sets forth the industry's sales of barrels of beer in the United States,
Miller's sales
and Miller's share of the industry: ,
Miller's
Years Ended Share
December 31 Industry(a) Miller of Industry
(in thousands of barrels) (%)
1977 ...................................... 156,948 24,110 15.4
1976 ...................................... 150,558 18,232 12.1
1975 ...........................:.......... 148,634 12,753 8.6
1974 ...................................... 145,464 9,028 6.2
1973 ...................................... 138,468 6,877 5.0
(a) Source: United States Department of the Treasury.
Philip Morris Industrial
Philip Morris Industrial has responsibility for the development, manufacture and marketing of Philip
Morris' industrial products, both within the United States and abroad. Included in Philip Morris
Industrial
are: Polymer Industries-Adhesives & Liquid Coatings Division, which manufactures specialty adhesives
and coatings; Polymer Industries-Textile Chemical Division, which manufactures specialty chemical
products primarily for the textile industry; Wikolin Polymer Chemie GmbH, which manufactures
coatings
and adhesives in Germany; Armstrong Products Division, which manufactures powder coatings; Nicolet
Paper Division, which manufactures dense specialty papers; Plainwell Paper Company, Inc., a maker of
printing and technical papers; Surtech Coating Division, a converter which applies specialized
coatings to
packaging materials; the Milprint Division, which manufactures products used primarily for food
packaging; Koch Label, which produces specialized labels; and Wisconsin Tissue Mills Inc., acquired
in
February 1977 for 314,984 shares of the Company's Common Stock and approximately $1,126,000 in
cash, which manufactures disposable tissue paper products. The 1977 increase in operating revenues
and
income of Philip Morris Industrial (see "Lines of Business and Industry Segments") is attributable
principally to Wisconsin Tissue Mills Inc., whose operating revenues and income are not included for
years
prior to 1977.
Mission Viejo Company
Mission Viejo Company is a community development and home building corporation in Southern
California and Colorado. Its principal activity is the development of a new, completely pre-planned
town
named Mission Viejo on approximately 10,000 acres located in Orange County, California, between Los
Angeles and San Diego. It should be noted that what appears to have been a "housing boom" in this
area
in 1976 and 1977 may be ending. A new development, Aliso Viejo, is being planned for a recently
acquired 6,700 additional acres close to Mission Viejo. Mission Viejo Company is also developing a
smaller residential area located near Denver, Colorado and holds an option for a 22,000 acre tract
of land
in the Denver area.
5
/ r

Item 2. Summary of Operations ~
The following consolidated statements of earnings and stockholders' equity of Philip Morris
Incorporated and
Consolidated Subsidiaries for the five years ended December 31, 1977 have been examined by Coopers &
Lybrand,
.
independent certified public accountants, whose opinion thereon is set forth in their report
included on Page F-3
herein.
These statements should be read in conjunction with the consolidated financial statements and notes
thereto,
which appear on pages F-4 to F-23, inclusive, in this report.
Operating revenues ( including the amounts of
federal and foreign excise taxes shown below
under "Cost of sales") ..................................... $5,201,977
Cost of sales (Note 4):
Cost of products sold .................................... 2,401,680
Federal and foreign excise taxes on
products sold ............................................. 1,352,487
Gross profit ........................................... 1,447,810
Marketing, administration and research costs .... 676,772
771,038
Equity in net earnings of unconsolidated for-
eign subsidiaries and affiliates ......................... 11,694
Operating income of operating com-
panies ................................................ 782,732
Corporate expense ............................................... 38,523
Interest expense (excluding interest capitalized
of $7,163,000 in 1977, $6,424,000 in 1976,
$8,024,000 in 1975, $9,427,000 in 1974 and
$8,872,000 in 1973) (Notes I and 9) ............. 101,584
Currency translation and hedging costs, net
(Note 1) ........................................................... 11,633
Other deductions (income), net .......................... 5,476
Earnings before income taxes .............. 625,516
Provision for federal and other income taxes
(Note 13) ......................................................... 290,590
Net earnings (Note 2) ......................... $ 334,926
Earnings applicable to common stock ................. $ 334,822
Earnings per common share (Note 2 and b):
Primary ......................................................... $5.60
Fully diluted ................................................. 5.60
Dividends declared per common share
(Note b ) ........................................................... $1.563
I
$4,293,782 $3,642,414 $3,010,961 $2,602,498
1,966,871 1,656,839 1,290,319 1,060,777
1,159,286 1,078,403 968,867 893,459
1,167,625 907,172 751,775 648,262
547,287 437,196 372,804 338,978
620,338 469,976 378,971 309,284
14,201 22,868 24,614 20,199
634,539 492,844 403,585 329,483
35,229 30,270 25,292 21,016
102,834 99,045 82,741 50,993
15,520 - - -
9,028 2,719 (1,950) 1,865
471,928 360,810 297,502 255,609
206,253 149,172 121,986 106,977
$ 265,675 $ 211,638 $ 175,516 $ 148,632
$ 265,561 $ 211,521 $ 175,394 $ 148,504
$4.47 $3.62 $3.15 $2.71
4.47 3.62 3.07 2.61
$1.150 $.925 $.775 $.674
~
~
NoTHS: [u
~
~
(a) Numerical references relate to Notes to Consolidated Financial Statements. ~
~
0
(b) The calculation has been adjusted by giving retroactive effect to the stock split in 1974. See
Note 14 of Notes a
to Consolidated Financial Statements. c+
Years Ended December31 (Note a)
1977 1976 1975 1974 1973
(in thousands of dollars, except per share data)

The information necessary for the calculations of earnings per share follows:
I. Primary earnings per common share: (Note 1)
A. Weighted average number of shares ...........
1977
1976
1975
1974
(in thousands of dollars, except per share data)
B. Net earnings ..................................................
Less preferred dividends ......................
Earnings applicable to commn stock .........
C. Primary earnings per common share (B -t-
A) ..............................................................
II. Fully diluted earnings per common share:
(Note 1 )
A. Weighted average number of shares, as
above ....................................................
Add weighted average number of shares
applicable to:
Convertible debentures outstanding at
end of year, from beginning of year.
Convertible debentures converted
during the year, assumed converted
from beginning of year to date of
conversion .........................................
Common stock under option at end of
year, less shares assumed to have
been acquired (Note 2) ....................
Common stock options exercised
during the year to date of exercise,
less shares assumed to have been
acquired (Note 2) .............................
Number of shares used in fully
diluted earnings per share com-
putation ......................................
B. Earnings applicable to common stock, as
above ...................................................
Interest expense on convertible debentures
less applicable income tax benefit........ :...
Earnings applicable to fully diluted com-
monshares ................................................
1973
59,822,487 59,408,484 58,442,362 55,649,417 54,804,174
$ 334,926 $ 265,675
104 114 $ 211,638
117 $ 175,516
122 S 148,632
128
$ 334,822 S 265,561 $ 211,521 $ 175,394 $ 148,504
$5.60 $4.47 $3.62 $3.15 $2.71
59,822,487 59,408,484 58,442,362 55,649,417 54,804,174
- - - - 1,821,400
- - - 1,581,430 472,542
- - - 78,711 152,628
29,697 65,040
59,822,487 59,408,484 58,442,362 57,339,255 57,315,784
$ 334,822 $ 265,561 $ 211,521 $ 175,394 $ 148,504
- -- -- 387 835
$ 334,822 $ 265,561 $ 211,521 $ 175,781 $ 149,339
C. Fully diluted earnings per common share
(B + A) ................................................... $5.60 $4.47 $3.62 $3.07 $2_61
NOTES:
(1) In determining 1977, 1976 and 1975 earnings per share, shares issuable upon exercise of
outstanding stock options and units have not been included since the effect of such inclusion would
be
insignificant, and there were no other dilutive issues outstanding during these periods.
(2) Funds assumed to have been received from exercise of stock options were assumed to have been
used to acquire shares for the treasury at the higher of the average market price during the periods
or the
market price at the close of the periods.
7

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
for the five years ended December 31, 1977
(in thousands of dollars)
Preferred
Stock,
S100
Par Value
Common
Stock,S1
Par Value
Additional
Paid-In
Capital Earnings
Reinvested
inthe
Business
Cost of
Treasury
Stock
Total
Stockholders
Equity
Balance, January 1, 1973
............................................. $24,773 $27,315 $179,581 $473,925 $( 10,045 ) S
695,549
Net earnings for the year 1973 .................................... 148,632 148,632
Cash dividends declared:
Preferred stock .....................................................
(128)
(128)
Common stock, $.674 per share ........................... (37,128) (37,128)
Preferred stock purchased for treasury ....................... (6,739) (6,739)
Common stock issued upon conversion of deben-
tures ..........................................................................
353
10,129
389
10,871
Proceeds from common stock issued upon exercise
ofstockoptions .........................................................
86
3,885
3,971
Preferred stock retired ................................................. (14,504) 3,753 10,751 -
Balance, December 3 1, 1973 ................ 10,269 27,754 197,348 585,301 (5,644) 815,028
Net earnings for the year 1974 .................................... . 175,516 175,516
Two-for-one common stock split effected in the form
of a 100% stock dividend .........................................
27,886
(27,886)
-
Cash dividends declared:
Preferred stock .................................................... _
-
(122)
( 122;
Common stock, $.775 per share ........................... (43,504) ( 43,504 t
Preferred stock purchased for treasury ....................... (126) ( 126)
Common stock issued upon conversion of deben-
tures ..........................................................................
1,566
23,596
857
26,019
Proceeds from common stock issued upon exercise
of stock options .........................................................
61
1,801
1,862
Preferred stock retired ................................................. (590) 163 427 -
Balance, December 31, 1974 ................ 9,679 57,267 195,022 717,191 (4,486) 974,673
Net earnings for the year 1975 .................................... 211,638 211,638
Proceeds from public issuance of two million shares
of common stock ......................................................
2,000
91,375
93,375
Cash dividends declared:
Preferred stock .....................................................
(117)
(117)
Common stock, $.925 per share ........................... (54,419) (54,419)
Preferred stock purchased for treasury ....................... (31) (31)
Proceeds from common stock issued upon exercise
ofstock options .........................................................
93
2,569
2,662
Preferred stock retired ................................................. (492) 140 352 -
Balance, December 31, 1975 ................ 9,187 59,360 289,106 874,293 (4,165) 1,227,781
Net earnings for the year 1976 .................................... 265,675 265,675
Cash dividends declared:
Preferred stock .....................................................
(114)
(114)
Common stock, $ L.15 per share ........................... (68,366) (68,366)
Preferred stock purchased for treasury ....................... - (121) ( 121 ;
Proceeds from common stock issued upon exercise
ofstockoptions .........................................................
130
4,997
5,127
Preferred stock retired ................................................. (375) 122 253 -
Balance, December 31, 1976 ................ 8,812 59,490 294,225 1,071,488 (4,033) 1,429,982
Net earnings for the year 1977 .................................... 334,926 334,926
Cash dividends declared:
Preferred stock .....................................................
(l04)
(I04
Common stock, $1.563 per share ......................... (93,529) (93,529
Preferred stock purchased for treasury ....................... (147) (l47
Proceeds from common stock issued upon exercise
of stock options .........................................................
117
6,138
6,255
Common stock issued for acquisition .......................... 315 12,368 12,683
Preferred stock retired ................................................. (550) 175 375 -
Balance, December 31, 1977 ................ $ 8,262 $59,922 $300,538
- $1,325,149 $(3,805) $1,690,066
( ) Denotes deduction.
See Notes 3, 10, 11 and 12 of Notes to Consolidated Financial Statements.
8
20`IP,1 E9G1 r

Management's Discussion and Analysis of
the Consolidated Statements of Earnings
The following discussion is limited to changes between 1977-1976 and 1976-1975.
Operating Rqvenues
Consolidated operating revenues in 1977 were $908 million (21.2%) higher than in 1976. Revenues
from worldwide sales of tobacco products were up $505 million (16.9%), of which $230 million is
attributable to increased cigarette unit sales, $237 million to increases in selling prices
(including increases
in certain foreign excise tax rates) and $38 million to translation of foreign currencies at average
rates in
effect during 1977. Operating revenues from beer sales were up $345 million (35.1%), with $309
million
of the increase coming from greater volume and $36 million from price increases.
In 1976, consolidated operating revenues were $651 million (17.9%) higher than in 1975. Revenues
from worldwide sales of tobacco products were up $284 million (10.5%), with increases of $193
million
from higher unit sales and $206 million from increases in selling prices (including increases in
certain
foreign excise tax rates) being partially offset by translation of foreign currencies, $40 million,
and
deconsolidation of a foreign subsidiary, $75 million. Operating revenues from beer sales in 1976
exceeded
1975 by $325 million (49.3%), with $282 million attributable to volume and $43 million to price
increases.
Cost and Expenses
Cost of sales, which includes cost of products sold and federal and foreign excise taxes on products
sold, increased $628 million (20.1%) in 1977 over 1976 and $391 million (14.3%) in 1976 over 1975.
Cost
of tobacco products accounted for $291 million of the 1977 increase, of which $161 million is
attributable
to volume, $102 million to cost increases (including increases in certain foreign excise tax rates)
and $28
million to translation of foreign currencies. The 1977 increase in cost of beer products sold was
$287
million, with $262 million from greater volume and $25 million of cost increases. The increase in
1976
over 1975 includes cost increases of $113 million for tobacco products and $256 million for beer.
Increases
in the cost of tobacco products of $112 million from higher unit volume and $87 million of cost
increases
(including increases in certain foreign excise tax rates) were reduced by translation of foreign
currencies,
$14 million, and by deconsolidation of a foreign subsidiary, $72 million. The $256 million higher
cost of
beer products sold, included $247 million from higher volume and $9 million of cost increases.
Marketing, administrative and research costs in 1977 were $129 million (23.7%) higher than in 1976
and $110 million (25.2%) higher in 1976 than in 1975, reflecting new cigarette and beer brand
introductions, increases from growth in operations, and inflation.
Currency translation and hedging costs of $12 million in 1977 were $4 million (25%) less than in
1976. Such costs were first stated in the statement of earnings in 1976 in compliance with a
pronouncement of the Financial Accounting Standards Board.
Equity in Unconsolidated Subsidiaries and Affiliates
The decrease in 1977 compared to 1976 of $2.5 million (17.7%) in equity in net earnings of partly-
owned unconsolidated subsidiaries and affiliates was principally attributable to the impact on
currency
translation of the Australian dollar devaluation in late 1976, a retroactive Australian corporate
income tax
increase in 1977, and an increase in losses from Brazilian operations, all of which were partially
offset by
improved results in certain other subsidiaries and affiliates.
Equity in net earnings of partly-owned unconsolidated subsidiaries and affiliates decreased $8.7
million (37.9%) in 1976 from 1975 mainly due to the devaluation of the Australian dollar and the
Mexican
peso.
Income Taxes
The $84 million increase in income taxes in 1977 and $57 million increase in 1976 reflect the
applicable tax on the increased income for the years. Reference is made to Note 13 of Notes to
Consolidated Financial Statements for additional information.
9

Item 3. Properties.
Philip Morris' principal United States plants are: five manufacturing facilities for tobacco
products-
four in the Richmond, Virginia area, and one in Louisville, Kentucky; and two stemmeries-one located
near Louisville and the other located in Richmond. The Philip Morris U.S.A. Operations Center in
Richmond is believed to be the most modern cigarette factory in the world and is currently producing
cigarettes at an annual rate of 100 billion units, approximately 70% of its planned production
capacity. All
of the foregoing are owned by the Company. Additional cigarette manufacturing facilities of Philip
Morris
are located in 22 countries outside of the United States. Philip Morris owns or leases other
premises,
including a research and development facility and an operations and data processing center in
Richmond,
warehouses, paper mills, converting plants and other manufacturing facilities.
At present, Miller has breweries located in Milwaukee, Wisconsin; Fulton, New York; Azusa,
California; and Fort Worth, Texas. Miller has embarked on a major capital expansion program. As part
of this program, capacity at the Fulton brewery, at which production commenced in 1976, is being
expanded; a new brewery, in Eden, North Carolina, is under construction with production scheduled to
begin in 1978, and ground was broken in November 1977 for a new brewery in Irwindale, California to
replace the smaller nearby Azusa facility. In addition, Miller is expanding and modernizing its
facilities in
Milwaukee and Fort Worth. Miller has three can-making facilities in operation, capable of an annual
production of 1.5 billion cans, and an additional plant is planned for use in connection with the
Eden
Brewery. A glass making plant in Sennett, New York, is under construction. When completed, it will
supply the Fulton Brewery with a portion of its glass bottle needs.
Reference is made to the description of Mission Viejo Company under Item 1 for additional
information.
In 1977, capital expenditures amounted to $280,000,000 and are estimated at $500,000,000 in 1978.
For the period 1978 through 1982, the Company estimates that total capital expenditures will exceed
$2,250,000,000. Of this amount, more than one-half will be used for the expansion and modernization
of
beer operations and the rest largely for world-wide tobacco operations. Capital expenditures in the
five
year period 1973-1977 were $1,135,000,000. Of this amount, $484,000,000 was spent on the expansion
and
modernization of cigarette manufacturing facilities and $567,000,000 was spent on beer production
facilities.
Philip Morris' plants and properties are maintained in good condition and are believed to be
suitable
and adequate for present needs. As a result of recent capital expenditures, approximately 70% of
Philip
Morris' property, plant and equipment was less than five years old at December 31, 1977.
Item 4. Parents and Subsidiaries.
The active subsidiaries of the Company and their subsidiaries as of December 31, 1977 are listed
below. The names of certain subsidiaries, which considered in the aggregate would not constitute a
significant subsidiary, have been omitted. The consolidated financial statements included herein
include
the accounts of the Company and all subsidiaries whose common stock is wholly owned. Investments in
and advances to unconsolidated subsidiaries are stated at cost plus equity in undistributed earnings
since
the dates of acquisition. Financial statements of unconsolidated foreign subsidiaries and affiliates
included
in the following list are omitted in accordance with the Instructions as to Financial Statements for
Form
10-K. There are no parents of the Company.
Name
State or
Country of
Organization
Percent of
Voting Power
Philip Morris Incorporated ......................................................... Virginia (the
Company)
Abdulla of Bond Street Ltd . ............................................... Delaware 100
Aliso Viejo Company .......................................................... California 100
Benson & Hedges (Canada) Limited ................................ Canada 100
B & H Retail Limited .................................................. Canada 100
C. A. Tabacalera Nacional ................................................. Venezuela 48
C. A. Cigarrera Doble Aguila y Sport ......................... Venezuela 100
10
204B1894f2

Name State or
Country of
Organization
Percent of
Voting Power
Fabrica de Filtros C. A ................................................ Venezuela 100
Investigaciones Agricoles C. A .................................... Venezuela 100
Mendiola y Compania, S.A . ............................................... Costa Rica 51
Miller Brewing Company .................................................... Wisconsin 100
Crescent Distributing Company .................................. Louisiana 100
Star Distributing Company ......................................... Utah 100
Waterloo Malting Company, Inc ................................ Wisconsin 100
Mission Viejo Company ..................................................:... California 100
Mission Viejo Realty ................................................... California 100
MVC Escrow Corporation ........................................... California 100
MVC Financial Corporation ....................................... California 100
Park Avenue Export Corporation ....................................... Delaware 100
Philip Morris Asia-Pacific Inc ............................................. Delaware 100
Philip Morris ( Australia ) Limited ...................................... Australia 74.81(1)
GPM Cigarette Distributors Limited .......................... Australia 100
Lindeman ( Holdings ) Limited ................................... Australia 100
Leo Buring Pty. Limited ...................................... Australia 100
Lindemans Wines Pty. Limited ........................... Australia 100
M. Moss & Co. Pty. Limited ................................ Australia 100
Crawford & Co. (Australasia) Pty. Limit-
ed ..............................................................
Australia
100
Philip Morris Limited .................................................. Australia 100
Philip Morris (New Zealand ) Limited ...................... New Zealand 100
Philip Morris Brasileira S.A. de Cigarros ........................... Brazil 81.33
Companhia de Fumos Santa Cruz .............................. Brazil 99.88
Philip Morris Export Corporation ...................................... Delaware 100
Philip Morris France S.A . ................................................... France 100
Philip Morris GmbH ........................................................... West Germany 100
Philip Morris Industrial Incorporated ................................ Delaware 100
Plainwell Paper Company, Inc . ................................. Michigan 100
Philip Morris International Capital N.V ............................ Netherlands Antilles 100
Philip Morris International Finance Corporation .............. Delaware 100
Fabriques de Tabac Reunies S.A ................................ Switzerland 100
Orecla S. A . .......................................................... Switzerland 100
Orienta S. A .......................................................... Switzerland 100
Philip Morris Espana S.A . ................................... Spain 45
Philip Morris Holland B.V . ................................. Netherlands 100
Philip Morris Iberica S.A ..................................... Spain 45
Philip Morris AB ......................................................... Sweden 100
Philip Morris Europe S.A ............................................ Switzerland 100
Philip Morris Limited .................................................. Delaware 100
Anniversary House Limited ................................. United Kingdom 100
Celebration Arts Group Limited ......................... United Kingdom 100
Charles Stewart & Company (Kirkcaldy) Lim-
ited ....................................................................
United Kingdom
100
Cohen Weenen & Company Limited .................. United Kingdom 100
Day & Wilkins Limited ....................................... United Kingdom 100
Godfrey Phillips Limited ..................................... United Kingdom 100
11

Name State or
Country of
Organization
Percent of
Voting Power
J. Millhoff& Company Limited .......................... United Kingdom 100
The United Kingdom Tobacco Company Lim-
ited ....................................................................
United Kingdom
100
Philip Morris Nigeria Limited ............................................ Nigeria 90
Philip Morris Overseas, Inc ................................................. Delaware 100
Tabacalera Costarricense S.A . ............................................ Costa Rica 51
Tabacalera Nacional S.A .................................................... Panama 80
Weltab S.A . ......................................................................... Belgium 100
Distalux Luxembourg S.A ........................................... Luxembourg 100
Wikoln-Polymer Chemie GmbH ........................................ West Germany 100
Wisconsin Tissue Mills Inc Delaware 100
(1) 44.64% owned by the Company and 30.17% owned by Philip Morris International Finance
Corporation.
Item 5. Legal Proceedings.
Three purported class actions by tobacco growers are pending against the six major United States
cigarette manufacturers, including the Company, and others alleging violations of the United States
antitrust laws. In these actions, it is alleged, among other things, that the Company conspired with
other
named defendants to fix prices at which tobacco is purchased from the plaintiffs and the growers
allegedly
represented by the plaintiffs. In two of the actions, the plaintiffs originally sought damages for
the years
1970-1974 of approximately $2,500,000,000 in the aggregate. In April 1976, plaintiffs in one of
these cases
filed a proposed amended complaint which would reduce the size of the purported class, so that the
aggregate damages claimed in both actions would be approximately $400,000,000. No specific amount of
damages is claimed in the third action. The Company has denied any violation of law, is vigorously
contesting the actions and has been advised by its counsel, Messrs. Arnold & Porter, Washington, D.
C.,
that in their opinion these actions are not proper class actions. Furthermore, based on the
investigation
made to date, counsel is of the opinion that the Company has substantial factual and legal defenses
to each
of the alleged charges. The District Court in one of the three actions determined that the action
could not
be maintained as a class action. On October 11, 1977, that determination was affirmed by the United
States Court of Appeals. A petition for a writ of certiorari has been filed but not yet acted upon
by the
Supreme Court. The District Courts in the other two cases have not as yet determined whether those
cases
may be maintained as class actions.
After service of subpoenas duces tecum, three employees of the Company testified before a United
States Grand Jury in March, 1978 concerning the operations and record keeping of a Company waste
water treatment facility. The Company does not believe the outcome of the matter will have a
material
effect on its operations.
For additional information, reference is made to the litigation described herein under Item 1.
Item 6. Increases and Decreases in Outstanding Securities and Indebtedness.
(a) Increases and Decreases in Equity Securities:
The following increases and decreases in the amounts of the Company's equity securities outstanding
took place during the year ended December 31, 1977:
Date or Description Increase
Period of Transaction (Decrease) No. of Shares(*)
Outstanding
I. CohnMoN STOCK (par value $1 per share):
Balance at December 31, 1976 .............................................. 59,487,393
January 1-December 31 ............... Issued upon exercise of stock options
....................... 117,540
February 2, 1977 ........................... Acquisition of Wisconsin Tissue
Mills...................... 314,984
Balance at December 31, 1977 .............................................. 59,919,917
12 . 204a1$q014

II. CUIvIULATIVE PREFERRED STOCK, 4% SERIES (par value $100 per share):
Balance at December 31, 1976 .............................................. 18,016
January ..........................................
February ........................................
March .............:..............................
April ..............................................
May ...............................................
June ...............................................
July ................................................
August ...........................................
September .....................................
December ......................................
Open market purchases ...................... (570)
Open market purchases ...................... (152)
Open market purchases ...................... (113)
Open market purchases ...................... (56)
Open market purchases ...................... (175)
Open market purchases ...................... (8)
Open market purchases ...................... (20)
Open market purchases ...................... (100)
Open market purchases ...................... (40)
Open market purchases ...................... (30)
Total decrease ................................. (1,264)
Balance at December 31, 1977 .............................................. 16,752
III. CUMULATIVE PREFERRED STOCK, 3.90% SERIES (par value $100 per share) :
Balance at December 31, 1976 .............................................. 9,944
January ..........................................
Fe bruary ........................................
April ..............................................
May ...............................................
June ...............................................
July ................................................
August ...........................................
S eptember .....................................
Open market purchases ...................... (10)
Open market purchases ...................... (100)
Open market purchases ...................... (111)
Open market purchases ...................... (60)
Open market purchases ...................... (5)
Open market purchases ...................... (32)
Open market purchases ...................... (52)
Open market purchases ...................... (385)
Total decrease ................................. (755)
Balance at December 31, 1977 .............................................. 9,189
IV. OPTIONS TO PURCHASE COMMON STOCK:
See Note 11 of Notes to Consolidated Financial Statements.
* Amounts are stated net of shares held by or for the account of the Company.
(b) Increases and Decreases in Debt Securities and Indebtedness.
See Item 5 of the Company's Quarterly Report on Form 10-Q for the Quarter ended June 30, 1977,
which is incorporated herein by reference, for a description of: the sale by the Company on April 1,
1977 of
its 8'/a% Promissory Note due April 1, 1997 in the principal amount of $100,000,000; the prepayment
by
the Company of all of its outstanding 10% Subordinated Notes due August 1, 1982 at par plus accrued
interest and the redemption by the Company's subsidiary, Philip Morris International Capital N.V.,
of all
of its 8% Guaranteed Notes due 1978 at par plus accrued interest, both on June 1, 1977; the
borrowing by
the Company on May 1, 1977 of $50,000,000 from Continental Illinois National Bank and Trust Company
of Chicago pursuant to a Term Loan Agreement dated as of April 28, 1977; the issuance by the Company
on May 10, 1977 of its 6% Promissory Note in the principal amount of $2,600,000 due May 1, 1997 to
the
Industrial Development Authority of the County of Chesterfield, Virginia, and the simultaneous
issuance
by such Authority of a corresponding principal amount of Pollution Control Revenue Bonds.
During the fourth quarter of 1977 the Company entered into the following transactions involving an
increase in its indebtedness:
(i) On October 4, 1977, the Company gave its Guaranty, dated as of October 1, 1977, of the
principal of, premium if any, and interest on, $1,000,000 Industrial Facilities Revenue Bonds,
Series A
13

(Miller Brewing Company Project) due October 1, 2002, of The Rockingham County Industrial
Facilities and Pollution Control Financing Authority (the "Authority"), a political subdivision of
the
State of North Carolina, and its Guaranty, also dated as of October 1, 1977, of the principal of,
premium, if any, and interest on, the Authority's $16,000,000 Pollution Control Revenue Bonds,
Series A (Miller Brewing Company Project). The Industrial Facilities Revenue Bonds and the
Pollution Control Revenue Bonds were sold on October 4, 1977 to The Aetna Casualty and Surety
Company at 100% of par, the proceeds being used by the Authority to finance the acquisition,
construction, and installation of certain machinery and pollution control equipment at the Eden,
North Carolina, brewery of Miller. The Company's Guaranties, the Industrial Facilities Revenue
Bonds and the Pollution Control Revenue Bonds were not registered under the Securities Act of 1933,
as amended, because each is exempt from registration pursuant to Section 3(a)(2) of that Act.
(ii) On October 26, 1977, the Company gave its Guaranty, dated as of October 1, 1977, of the
principal of, premium, if any, and interest on, $4,500,000 aggregate principal amount of Industrial
Revenue Bonds (Philip Morris Industrial Incorporated Project) due October 1, 1997 of the City of
Fort Atkinson, an incorporated municipality of the State of Wisconsin ("Municipality"). Such Bonds
were sold on October 26, 1977 to United States Fidelity and Guaranty Company at 100% of par, the
proceeds being loaned by the Municipality to Philip Morris Industrial Incorporated ("Industrial"), a
wholly-owned subsidiary of the Company, to finance the acquisition, construction, and equipping of a
new industrial plant for Industrial's Koch Label Division located in the Municipality. The Guaranty
and the Municipality's Industrial Revenue Bonds were not registered under the Securities Act of
1933,
as amended, because they are exempt from registration pursuant to Section 3(a)(2) of that Act.
(iii) The Company entered into a Credit Agreement dated as of December 1, 1977 with a group
of U. S. and foreign banks, arranged through Bank of Boston International, pursuant to which the
banks have agreed that, until November 30, 1982, they will make Eurodollar loans to the Company
up to an aggregate principal amount of U. S. $250,000,000. Such loans will bear interest at a rate
of'/a
of 1% above the average London interbank rate offered by certain of the banks. This Credit
Agreement replaces a Credit Agreement dated as of July 31, 1975 pursuant to which the Company
had the right to borrow up to U. S. $180,000,000. As of December 1, 1977, the Company had no
borrowings outstanding under the 1975 Credit Agreement, and no borrowings were made under the
new Credit Agreement during the period to which this report applies.
Item 7. Changes in Securities and Changes in Security for Registered Securities.
Not applicable.
Item 8. Defaults Upon Senior Securities.
Not applicable.
Item 9. Approximate Number of Equity Security Holders.
The following table shows, as of January 31, 1978, the number of holders of record of each class of
equity securities of the Company.
Title of Class
Number of
Holders of
Record
Common Stock (par value $1 per share ) ................................................ 27,735
Cumulative Preferred Stock, 4% Series (par value $100 per share )...... 288
Cumulative Preferred Stock, 3.90% Series (par value $100 per share ). 151
Item 10. Submission of Matters to a Vote of Security Holders.
Not applicable.
14

Item 11. Executive Ojfficers of the Registrant.
The following are the executive officers of the Company:
Name Office Age (1)
Joseph F. Cullman 3rd (2)(3) .............. Chairman of the Board and Chief
Executive Officer
65
George Weissman .................................. Vice Chairman of the Board 58
Ross R. Millhiser .................................... President 57
Hugh Cullman (2) ................................. Executive Vice President 55
Clifford H. Goldsmith ............................ Executive Vice President 58
John A. Murphy ..................................... Executive Vice President 48
Thomas F. Ahrensfeld ........................... Senior Vice President and General
Counsel
54
James C. Bowling ................................... Senior Vice President 49
John T. Landry ....................................... Senior Vice President 53
Hamish Maxwell .................................... Senior Vice President 51
Albert E. Bellot ...................................... Vice President 57
Russell N. Freund ............................... :.. Vice President 50
William K. Howell ................................. Vice President 47
Jetson E. Lincoln .................................... Vice President 56
William D. McCoy ................................. Vice President 48
W. Wallace McDowell ........................... Vice President 41
James J. Morgan .................................... Vice President 35
R. William Murray ................................. Vice President 41
William J. O'Connor .............................. Vice President 47
Shepard P. Pollack ................................. Vice President and Chief Financial
Officer
49
Philip J. Reilly ........................................ Vice President 48
Carlos E. Salguero .................................. Vice President 48
Edward M. Schaaf, Jr . ........................... Vice President 63
Benjamin A. Soyars ................................ Vice President 59
Walter F. Sperber .................................. Vice President and Controller 60
Helmut R. R. Wakeham ........................ Vice President 61
Lauren S. Williams ................................ Vice President 40
Eugene J. T. Flanagan ........................... Associate General Counsel,
Secretary
54
Alexander Holtzman .............................. Associate General Counsel 53
F. Harrison Poole ................................... Treasurer 57
George P. Hibbard ................................. Assistant Treasurer 36
Edward G. Silcock ................................. Assistant Treasurer 46
Norman J. Treisman (3) ....................... Assistant Treasurer 40
John C. Lino ........................................... Assistant Controller 46
Horace W. Pierpoint .............................. Assistant Controller 48
Robert H. Souther .................................. Assistant Controller 54
Robert A. White ..................................... Assistant Controller 50
Mary E. Russell ...................................... Assistant Secretary 62
Anthony W. Giraldi ............................... Assistant Secretary 53
( 1) As of January 31, 1978.
(2) Messrs. Joseph F. Cullman 3rd and Hugh Cullman are first cousins.
(3) Mr. Cullman is the father-in-law of Mr. Treisman.
All of the above mentioned officers have been employed by Philip Morris in various capacities during
15

the past five years with the exception of George P. Hibbard who earned his M.B.A. degree in finance
at the
Harvard University Graduate School of Business Administration in 1971 and was associated with Smith
Barney, Harris Upham & Co. from September 1971 until February 1974. From March 1974 until
December 1974, when he joined the Company, Mr. Hibbard was an independent consultant.
Item 12. Indemnification of Officers and Directors.
The Virginia Stock Corporation Act (§ 13.1-3.1) grants corporations the power to indemnify their
directors and officers in connection with actions, suits and proceedings and provides that directors
and
officers shall be indemnified when successful in defense thereof. The Act further provides that any
corporation shall have power to make any other or further indemnity authorized by the articles of
incorporation or stockholder adopted by-law except an indemnity against gross negligence or wilful
misconduct. The Company's articles of incorporation provide that a director or officer of the
Company
shall be indemnified except in relation to matters as to which he shall have been finally adjudged
to be
liable by reason of having been guilty of gross negligence or wilful misconduct in the performance
of his
duties.
The Company has purchased directors' and officers' liability insurance.
Item 13. Financial Statements, Exhibits Filed and Reports on Form 8-K.
(a) The following financial statements and exhibits are filed as part of this report:
(i) Financial statements:
See Index to Financial Statements and Schedules on page F-1.
(ii) Exhibits:
1. Consent of Independent Public Accountants.
2. Copy of Credit Agreement dated as of December 1, 1977.
(b) The Company filed no reports on Form 8-K during the last quarter of the period covered by this
report.
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934,
Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.
PHILIP MORRIS INCORPORATED
(Registrant)
By SHEPARD P. POLLACK
Shepard P. Pollack
Vice President and Chief Financial Officer
Date: March 28, 1978
16

PHILIP MORRIS INCORPORATED
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES
Report of Independent Public Accountants ................................................. F-3
Financial Statements:
Balance Sheets
....................................................................................... F-4
Statements of Earnings .......................................................................... 6
Statements of Stockholders' Equity ...................................................... 8
Statements of Changes in Financial Position ....................................... F-6
Notes to Financial Statements .............................................................. F-8
Schedules:
III-Investments in, Equity in Earnings of, and Dividends Re-
ceived from Affiliates and Other Persons ............................... F-24
IV-Indebtedness of Affiliates and Other Persons-Not Current.... F-26
V-Property, Plant and Equipment .................................................. F-28
VI-Accumulated Depreciation, Depletion and Amortization of
Property, Plant and Equipment ...........:............:..................:.. F-29
VII-Intangible Assets, Preoperating Expenses and Similar Defer-
rals ...........................................................................................
F-30
VIII-Accumulated Depreciation and Amortization of Intangible
Assets ....................................................................................... F-31
IX-Bonds, Mortgages and Similar Debt .......................................... F-32
XII-Valuation and Qualifying Accounts and Reserves .................... F-34
XIII-Capital Shares .............................................................................
F-36
Schedules other than those listed above have been omitted either because the required information is
,,,wained in notes to the consolidated financial statements or because such schedules are not
required or
,Ii r not applicable.
Separate financial statements of the Company are omitted since the Company is primarily an
,,1)rrating company and all subsidiaries included in the consolidated financial statements are
wholly
,,~N, iied. The long-term indebtedness of two unconsolidated subsidiaries is guaranteed by the
Company.
Financial statements of unconsolidated subsidiaries and affiliates are not filed for the reason that
no
;,iiI»idiary or affiliate individually constitutes a significant subsidiary.

(This page left blank intentionally.)
.a.
~
~
~
F-2 .r,
~
cf

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
To the Board of Directors and Stockholders of
PHILIP MOEtRIS INCORPORATED:
We have examined the consolidated balance sheets of PHILIP MORRIS INCORPORATED and Consoli-
dated Subsidiaries as of December 31, 1977 and 1976, and the related consolidated statements of
earnings,
stockholders' equity and changes in financial position for each of the five years in the period
ended
December 31, 1977 and the supporting schedules. Our examinations were made in accordance with
generally accepted auditing standards and, accordingly, included such tests of the accounting
records and
such other auditing procedures as we considered necessary in the circumstances.
In our opinion, the financial statements mentioned above (pages 6 to 8 and F-4 to F-23, inclusive )
present fairly the financial position of Philip Morris Incorporated' and consolidated subsidiaries
at
December 31, 1977 and 1976, and the results of their operations and the changes in their financial
position
for each of the five years in the period ended December 31, 1977, and the supporting schedules
(pages F-
24 to F-37, inclusive) present fairly the information required to be included therein, all in
conformity with
generally accepted accounting principles applied on a consistent basis.
COOPERS & LYBRAND
1251 Avenue of the Americas
New York, N. Y.
January 24, 1978
F-3

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
CONSOLIDATED BALANCE SHEETS
December 31, 1977 and 1976
(in thousands of dollars)
ASSETS:
1977
1976
Cash and cash equivalents (Note 7) ............................................................
Accounts receivable from customers .............................................................
Less, Allowances for discounts and doubtful accounts (Note 1 and
Schedule XII )
.................................................................................... $ 72,231
279,733
14,214 $ 64,353
233,187
14,417
Accounts receivable from others
................................................................... 265,519
51,204 218,770
49,173
Inventories (Notes 1 and 4)
.........................................................................
Prepaid expenses
........................................................................................... 316,723
1,817,561
14,505 267,943
1,657,504
15,945
Total current assets
................................................................. 2,221,020 2,005,745
Investments in and advances to unconsolidated foreign subsidiaries and
affiliates (Notes I and 3):
Investments (Schedule III ) ...................................................................
222,182
200,237
Advances (Schedule IV )
....................................................................... 7,326 19,910
229,508 220,147
Land and offtract improvements (Note 1)
.................................................. 69,576 58,766
Property, plant and equipment, at cost (Notes 1 and 5 and Schedule V).. 1,594,910 1,323,923
Less, Accumulated depreciation (Notes I and 5 and Schedule VI) ... 392,478 330,044
1,202,432 993,879
Brands, trademarks, patents and goodwill, at cost (Notes 1 and 6 and
Schedule VII), less amortization of $4,060,000 and $3,437,000, respec-
tively (Schedule VIII )
......................................................................:........
222,492
211,570
Long-term receivables
................................................................................... 64,762 66,463
Other assets
....................................................................................................
38,249 25,639
$4,048,039 ' $3,582,209
See notes to consolidated financial statements.
F-4

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
CONSOLIDATED BALANCE SHEETS
December 31, 1977 and 1976
(in thousands of dollars)
LIABILITIES:
Notes payable (Note 7 )
................................................................................
Current portion of long-term debt ................................................................
Accounts payable:
1977 1976
$ 121,139 $ 260,131
15,740 17,729
Trade creditors
....................................................................................... 139,326
114,768
Other
....................................................................................................
.. 50,738 33,568
Accrued liabilities:
Taxes, other than income taxes ............................................................. 149,315
144,444
Interest
......................................:............................................................
20,826 17,368
Employees' retirement and profit-sharing plans .................................. 22,834 17,578
Salaries, wages and commissions .......................................................... 17,589
13,734
Other
....................................................................................................
.. 103,139 61,315
Federal and other income taxes ....................................................................
139,766 103,527
Dividends payable
......................................................................................... 24,741
19,359
Total current liabilities ........................................................... 805,153
803,521
Long-term debt, less amount due within one year (Note 8 and Schedule
IX )
....................................................................................................
.........
1,426,619 1,247,778
Deferred income taxes (Note 1) ..................................................................
104,429 77,714
Other liabilities
..............................................................................................
21,772 23,214
Total liabilities ........................................................................ 2,357,973
2,152,227
STOCKHOLDERS' EQUITY:
Stockholders' equity (Note 10, consolidated statements of stockholders'
equity and Schedule XIII), represented by:
Cumulative preferred stock, par value $100 per share ......................... 8,262 8,812
Common stock, par value $1 per share (Note 11) ............................... 59,922 59,490
Additional paid-in capital ........................................
............................. 300,538 294,225
Earnings reinvested in the business (Notes 3 and 12) ......................... 1,325,149 1,071,488
1,693,871 1,434,015
Less, Cost of treasury stock ............................................................ 3,805
4,033
1,690,066 1,429,982
$4,048,039 $3,582,209
See notes to consolidated financial statements.
F-5

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
CONSOLIDATED STATEMENTS OF CHANGES IN FINANCIAL POSITION
for the five years ended December 31, 1977
(in thousands of doliars)
SOURCES OF WORKING CAPITAL:
1977 1976 1975 1974 1973
Net earnings
............................................................. $334,926 $265,675 $211,638 $175,516 $1
48,632
Add (deduct) items not requiring current use of
working capital:
Depreciation and amortization .................
81,604
67,663
52,474
39,858
31,947
Deferred income taxes .............................. 28,015 20,306 12,870 13,128 6,360
Provision for reserve applicable to inter-
national operations ................................
2,500
3,000
Equity in net earnings of unconsolidated
foreign subsidiaries and affiliates..........
(11,694)
(14,201)
(22,868)
(24,614)
(20,199)
Dividends from unconsolidated foreign sub-
sidiaries and affiliates ...........................................
10,985
8,636
7,270
4,429
8,612
From operations ...........:..............:..... 443,836 348,079 261,384 210,817 178,352
Long-term debt issued
.............................................. 258,550 340,000 177,923 302,032 28,639
Sale of common stock ............................................... - - 93,375 - -
Common stock issued under stock options .............. 6,255 5,127 2,662 1,862 3,971
Land and offtract improvements transferred to
housing programs under construction ..................
3,822
9,226
2,934
2,513
2,528
Disposal of property, plant and equipment ............. 9,563 4,266 3,041 7,025 7,798
Additions to working capital ............. $722,026 $706,698 $541,319 $524,249 $221,288
See notes to consolidated financial statements.
F-6

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
CONSOLIDATED STATEMENTS OF CHANGES IN FINANCIAL POSITION
for the five years ended December 31, 1977
(in thousands of dollars)
USES OF WORKING CAPITAL:
1977 1976
Dividends .................................................................. $ 93,633 $ 68,480
Expansion and modernization of property, plant
and equipment ......................................................
279,818
220,173
Capitalized lease obligations .................................... 6,260 -
Land and offtract improvements .............................. 14,632 21,769
Long-term receivables .............................................. (4,611) 34,045
Investments in and advances to unconsolidated
foreign subsidiaries and affiliates .........................
8,652
- 25,059
Investments in consolidated subsidiaries ................. 11,884 6,415
Decrease in long-term debt ...................................... 92,647 18,267
Net unrealized exchange losses ( gains ), resulting
from translation of working capital .....................
-
-
Preferred stock purchased for treasury .................... 147 121
Other, net .................................................................. 5,321 942
Working capital used ................. $508,383 $395,271
Increase ( decrease ) in working
capital ..................................... $213,643
$311,427
Changes in components of working capital:
Cash and receivables ........................................ $
56,658
$ 544
Inventories ......................................................... 160,057 209,076
Notes payable and long-term debt currently
payable .........................................................
140,981
247,540
Accrued liabilities and other payables ............. (137,231) ( 149,282)
Other, net .......................................................... (6,822) 3,549
$213,643 $311,427
Other significant changes in financial position not
affecting working capital:
Increase ( decrease ) in foreign currency long-
term liabilities resulting from translation at
year-end rates with a corresponding de-
crease ( increase ) in other liabilities and
deferred taxes where applicable ...................
Increase in common stock and additional
paid-in capital resulting from conversions
of debentures with a corresponding de-
crease in long-term debt ...............................
Sale of net noncurrent assets of a consoli-
dated subsidiary in exchange for a long-
term note .......................................................
1975 1974 1973
S 54,536
244,477
- $ 43,626
215,770
- $ 37,256
174,665
-
7,944 16,849 3,711
3,827 831 (109)
27,486 22,552 (316)
2,322 1,768 2,053
22,640 20,359 7,776
13,205 (11,065) (2,798)
31 126 6,739
(946) 3,780 1,755
$375,522 $314,596 $230,732
$165,797 $209,653 $ (9,444)
$ 53,565 $ 50,440 $ 44,341
179,216 259,798 208,269
(54,391) (23,480) (246,329)
(6,603) ( 77,081) (18,560)
(5,990) (24) 2,835
$165,797 $209,653 $ (9,444)
$(7,167) $ 21,667 $ 14,657
$ 26,634 $ 11,018
$ 21,505
See notes to consolidated financial statements.
F-7

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
Consolidation:
The consolidated financial statements include the accounts of the Company and all wholly owned
subsidiaries. Investments in and advances to unconsolidated subsidiaries and affiliates are stated
at cost
adjusted for equity in undistributed earnings or losses since the dates of acquisition.
Foreign operations:
Foreign currency accounts are translated into U.S. dollars as follows: (1) current assets (except
inventories ), current liabilities, long-term receivables and long-term debt at year-end rates; (2)
in-
ventories, other assets and liabilities generally at historical rates; and (3) revenues, costs and
expenses at
average rates during the year except for the cost of inventories sold and depreciation and
amortization
which are based upon the historical dollar cost. The Company enters into forward exchange contracts
and
other hedging activities to minimize the effect of currency fluctuations on net earnings. Gains and
losses on
such transactions and other currency gains and losses are included in income in the period in which
they
occur.
Receivables:
Current earnings are charged and an allowance is credited with a provision for doubtful accounts
based on experience and on any unusual circumstances which may affect the ability of customers to
meet
their obligations. Accounts deemed uncollectible are charged against this allowance.
Inventories:
Inventories are valued at the lower of cost or market. The cost of leaf tobacco is determined on an
average cost basis and the cost of other inventories is determined generally on a first-in,
first-out basis. It is
a generally recognized industry practice to classify the total amount of leaf tobacco inventory as a
current
asset although part of such inventory, because of the duration of the aging process, ordinarily
would not be
utilized within one year. The cost of housing programs under construction represents the cost of
land,
including offtract improvements, interest and property taxes and housing construction costs on sites
currently under development.
Real estate operations:
The cost of land, including offtract improvements, interest and property taxes, is reported as a
noncurrent asset until a designated area is placed into development. Interest is capitalized in
accordance
with the general industry practice. The amount of interest capitalized is determined by the average
short-
and long-term borrowing rates applicable to loans incurred for use in these operations.
Offtract improvements are access roads, utilities, etc., which are essential to the development of a
community, but which are not directly attributable to the development of a particular tract or area.
The
cost of these improvements is allocated to the saleable acreage remaining in each project and is
charEed to
cost of sales when such acreage is sold.
Revenue and profit from real estate sales are recognized only as cash is received. ~
. ,~
ca
Continued 2
ta
-t3
F-8 °
~

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Brands, trademarks,'patents and goodwill:
Cost in excess of net assets of companies acquired after November 1, 1970 is being amortized over a
period of no more than 40 years. Other goodwill is not amortized unless there has been a diminution
in its
value.
Income taxes:
The provisions for federal and foreign income taxes are calculated on reported pre-tax earnings.
Certain items of income and expense included in the financial statements, such as depreciation, are
reported in different years in the tax returns in accordance with applicable income tax laws. The
resulting
difference between the financial statement income tax provision and income taxes currently payable
is
reported in the financial statements as deferred income taxes. Investment tax credits are recognized
currently as a reduction in the provision for income taxes. Provision is also made for federal
income taxes
on the portion of undistributed earnings of foreign subsidiaries and affiliates that is expected to
be remitted
to the United States.
Property, plant and equipment:
Maintenance and repairs are charged to income, and expenditures for renewals and improvements are
capitalized. In order to present more realistically the economic cost of a constructed facility,
whenever the
construction period of a facility exceeds one year, the capitalized cost of the facility includes
interest and
.real estate taxes incurred during the construction period. The interest capitalized on construction
of
facilities is determined by applying the Company's average short-term borroWing rates to the
outstanding
construction balance.
Provision for depreciation of assets is recorded by a charge against income at rates considered
adequate to amortize the cost of such assets over their useful lives computed on the straight-line
method.
Pension plans:
The Company and certain of its subsidiaries have pension plans covering substantially all their
employees. Prior service costs, which are being amortized over periods of up to 30 years, and
accrued
pension costs are funded with independent trustees.
2. TRANSLATION OF FOREIGN CURRENCY:
Effective January 1, 1976, in accordance with the Financial Accounting Standards Board statement on
translation of foreign currency transactions and foreign currency financial statements (FASB 8), the
Company changed its method of translating inventories denominated in foreign currencies to use
historical
rather than current exchange rates and also began to include exchange gains and losses in income in
the
period in which they occur. As a result of the Company's policy of minimizing the impact of foreign
currency fluctuations on its operations by entering various hedging activities, it has been
concluded that it
is not practicable to restate the financial statements for 1975 and earlier years because no
reasonable
estimates can be made of the hedging costs and exchange gains and losses that the Company would have
incurred in such years under its established hedging policy. Accordingly, the cumulative effect as
of
January 1, 1976 of restatement of the inventory and other accounts pursuant to FASB 8, which is not
significant, has been reflected in 1976 earnings. Had the Company reported prior period data
reflecting
the impact of FASB 8 on its inventory and other accounts without giving effect to the hedging
program that
would have been followed had the new accounting rules been known at the time, reported net earnings
and primary and fully diluted earnings per share for the year ended December 31, 1975, would have
increased by $4,315,000, $.07 and $.07, respectively; decreased $14,923,000, $.27 and S.26,
respectively, in
1974; and increased $3,321,000, $.06 and $.05, respectively, in 1973.
Continued
F-9

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
3. FOREIGN SUBSIDIARIES:
All significant intercompany accounts and profits have been eliminated. For U.S. reporting purposes,
the fiscal years of foreign subsidiaries and affiliates end on either October 31, November 30 or
December
31. Summarized financial data of the Company's unconsolidated foreign subsidiaries and affiliates,
none
of which is individually significant, and its consolidated foreign subsidiaries are presented below.
Consolidated
(Wholly Owned)
1977 1976
(in thousands)
Assets .............................................................................................
$ 741,761 $635,715
Liabilities .......................................................................................
430,976 359,102
Net assets .......................................................................................
310,785 276,613
Operating revenues ....................................................................... 1,017,780
860,011
Net earnings ..................................................................................
37,723 33,095
Unconsolidated
(Partially Owned) Affiliates
1977 1976 1977 1976
(in thousands) (in thousands)
Operating revenues .................:.. ::...:::.: .......:.................:.......... $569,287
$612,051 $396,104 $415,571
Gross profit ................................................................................
110,448 122,148 54,097 43,799
Operating income ...................................................................... 40,502
49,756 27,413 9,233
Pre-tax earnings ......................................................................... 32,088
46,328 16,861 (4,315)
Net earnings .............................................................................. 11,563
21,095 13,717 (7,529)
Company's equity ...................................................................... 6,168 15,040
5,526 (839)
Inventories .................................................................................
160,495 152,775 164,486 131,338
Total current assets .................................................................... 219,354
224,042 188,821 155,544
Property, plant and equipment,
net ...........................................................................................
103,995 97,055 45,346 39,034
Total assets ................................................................................
359,999 359,336 242,604 201,991
Total current liabilities .............................................................. 119,451
133,380 125,813 I00,319
Stockholders' equity .................................................................. 227,689
202,083 76,814 64,000
Company's equity and advances ............................................... 178,205 171,180 35,022
31,766
At December 31, 1977, investments in unconsolidated foreign subsidiaries and affiliates exceeded
equity in net assets by approximately $16,000,000, including $11,000,000 which arose subsequent to
November 1, 1970 and is being amortized.
Consolidated earnings reinvested in the business at December 31, 1977 includes approximately
$101,000,000 of undistributed earnings of unconsolidated subsidiaries and affiliates.
Federal income tax has not been provided on approximately $360,000,000 of undistributed earnings
of foreign subsidiaries and affiliates, accumulated since inception of such investments, which are
expected
to be permanently invested abroad.
Continued
F-10
2fl4818-r`i0cP

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
4. INVENTORIES:
The inventories used in the computation of cost of products sold are as follows:
December 31
1977
1976
(in thousands)
Raw materials:
Leaf tobacco ......................................................................................
$1,271,235 $1,089,301
Other
..................................................................................................
142,231 125,620
Finished goods
.......................................................................................... 278,492
346,181
Work in process
........................................................................................ .. 36,027
33,265
Housing programs under construction ..................................................... 89,576
63,137
$1,817,561 $1,657,504
December 31, 1975 ................... $1,448,428
December 31, 1974 ................... $1,269,212
December 31, 1973 ................... $1,009,414
December 31, 1972 ................... $ 801,145
5. PROPERTY, PLANT, EQUIPMENT AND RELATED DEPRECIATION:
The major classes of fixed assets, which are stated at cost, are as follows:
December 31
Land and land improvements ..................................................................
Buildings and building equipment ...........................................................
Machinery and equipment .......................................................................
Construction in progress ...............................................................:...........
1977 1976
(in thousands)
$ 55,246 $ 53,230
398,479 391,341
931,042 755,310
210,143 124,042
$1,594,910 $1,323,923
Commitments for plant, equipment and machinery at all locations approximated $290,000,000 at
December 31, 1977.
The principal depreciation rates used are as follows:
Class of Property Rates
( Percent )
per Annum
Land improvements
.................................................................................. 2-6
Buildings and building equipment ........................................................... 2-635
Machinery and equipment
....................................................................... 4-62h
When items of machinery and equipment subject to composite rate depreciation are retired or
otherwise disposed of, the acquisition costs of such items are charged to accumulated depreciation
which is
also credited with the proceeds received from disposition, if any. Consequently, no profit or loss
on such
retirement or disposal is recognized. Generally, when items other than machinery and equipment
subject
to composite rate depreciation are retired or otherwise disposed of the depreciation account is
charged with
the accumulated amount of depreciation applicable thereto and any profit or loss on such retirement
or
disposal is credited or charged to income.
Continued
F-11

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
6. BRANDS, TRADEMARKS, PATENTS AND GOODWILL:
At December 31, 1977, this amount included approximately $35,000,000 of goodwill which is being
amortized. Cost in excess of net assets of companies acquired prior to November 1, 1970 is not being
amortized because, in the opinion of management, the related investments have not experienced any
diminution in value.
7. SHORT-TERM BORROWING ARRANGEMENTS:
In addition to the domestic and foreign bank loans and commercial paper obligations included in
current liabilities, the information presented below also includes short-term notes payable
classified as
long-term debt in accordance with Financial Accounting Standards Board Statement No. 6. At December
31, 1977, $500,000,000 of short-term notes were included in long-term debt.
Average bank loans and commercial paper obligations outstanding during 1977 were $127,049,000
and $401,612,000, respectively, on which the weighted average interest rates were 7.5% and 5.6%,
respectively. At December 31, 1977, short-term notes payable consisted of bank loans of $309,967,000
and commercial paper obligations of $311,172,000 on which the average rates of interest were 8.1%
and
6.4%, respectively. At that date, lines of credit amounted to approximately $1,200,000,000 of which
$600,000,000 remained unused.
During 1977, the Company and its consolidated subsidiaries maintained average demand deposit
book balances of approximately $54,000,000 with a number of banks, principally in the United States,
while average actual collected fund balances held by the banks approximated $88,000,000, to
compensate
the banks for account handling and other important services and to support lines of credit.
Cash and cash equivalents include $52,549,000 and $5,664,000 of time deposits at December 31, 1977
and 1976, respectively.
8. LONG-TERM DEBT:
Outstanding at December 31, exclusive of amounts due within one year:
December 31
1977 1976
(in thousands)
8'/a% Notes, payable $6,665,000 annually from 1983 to 1996 and
$6,690,000 in 1997 ................................................................................
$ 100,000
Bank Term Loan Agreement, payable $33,000,000 in 1981 and
$17,000,000 in 1982. Interest is at 7%s% to April 30, 1979 and 8'k%
thereafter
...............................................................................................
50,000
Notes payable (see below)
..................................................................... 500,000 $ 430,000
8'h% Notes, payable in 1985
.................................................................... 150,000 150,000
8%a% Sinking Fund Debentures, payable $6,250,000 annually from
1984 to 2003 and $25,000,000 in 2004 .................................................
150,000
150,000
Bank Term Loan Agreement, payable in 1980. Interest is at 'Fi%
above the bank prime rate, but not more than an average effective
rate of 7.9% per annum if outstanding to maturity ..............................
150,000
150,000
6~/s% Sinking Fund Debentures, payable $3,500,000 annually to 1992
and $15,500,000 in 1993 .......................................................................
64,500
68,000
8.85% Notes, payable in 1982
.................................................................. 50,000 50,000
4.90% Notes, payable $2,600,000 annually to 1988 and $16,000,000
in 1989
...................................................................................................
42,000
44,600
6'/,% Loan, 100,000,000 German marks, payable from 1978 to 1987.... 41,861 41,667
6'fz% Loan, 80,000,000 Swiss francs, payable 1988 ................................. 39,024 32,653
Purchase money obligations
..................................................................... 62,306 32,847
Other
....................................................................................................
..... 26,928 42,571 t 3
10% Subordinated Notes
.......................................................................... 55
440 Ct
, #
Total long-term debt
.......................................................... $1,426,619 $1,247,778 Co
~.
C~+
~
Continued ~
C2
G
F-12

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
The Company has entered into a $250,000,000 revolving credit and term loan agreement, maturing in
1984, and a $250,000,000 Eurodollar revolving credit agreement maturing in 1982, both of which can
be
used to refinance short-term notes payable. Management intends to exercise its rights under these
agreements in the event that it becomes advisable. Accordingly, at December 31, 1977, $500,000,000
of
short-term notes payable have been classified as long-term debt in accordance with Financial
Accounting
Standards Board Statement No. 6.
Generally, long-term debt is callable, at annually decreasing premiums.
Expenses incurred in securing long-term loans are included in other assets and are being amortized
on
the straight-line method over the respective lives of the issues giving rise thereto.
Aggregate maturities of long-term debt in each of the following years are: 1978, $15,740,000; 1979,
$16,162,000; 1980, $166,276,000; 1981, $46,964,000; 1982, $330,326,000.
9. CAPITALIZED INTEREST:
The effect of the policy to capitalize interest relating to major facilities was an increase in
pre-tax
income of $513,000 in 1977, $643,000 in 1976, $2,928,000 in 1975, $4,842,000 in 1974 and $5,794,000
in
1973; the effect relating to real estate operations was an increase in pre-tax income of $2,037,000
in 1977,
$1,959,000 in 1976, $1,577,000 in 1975, $2,398,000 in 1974 and $1,434,000 in 1973. The combined
effect
on net income was an increase of $1,228,000 in 1977, $1,257,000 in 1976, $2,176,000 in 1975,
$3,499,000
in 1974 and $3,522,000 in 1973.
10. CAPITAL SHARES:
Authorized
Issued
Treasury
Outstanding
Preferred:
At December 31, 1976 ...........................................................
88,119
88,119
(60,159)
27,960
Purchased
............................................................................... (2,019) (2,019)
Retired
................................................................................... (5,503) (5,503)
5,503
At December 31, 1977
........................................................... 82,616 82,616 (56,675) 25,941
Common, $1 par value:
At December 31, 1976 ...........................................................
100,000,000
59,489,617
(2,224)
59,487,393
Shares issued for acquisition ................................................. 314,984 314,984
Exercise of stock options ....................................................... 117,540 117,540
At December 31, 1977
........................................................... 100,000,000 59,922,141 (2,224) 59,919,91
7
As of December 31, 1977, 1,672,775 shares are reserved for the exercise of stock options and units.
On February 2, 1977, the Company issued 314,984 shares of its common stock in connection with the
acquisition of Wisconsin Tissue Mills, a transaction accounted for as a pooling of interests.
Financial
statements for periods prior to January 1, 1977 have not been restated due to the immateriality of
the
amounts involved.
11. STOCK PLANS:
Under the stockholder-approved 1977 Stock Unit Plan, units with respect to 1,000,000 shares of
common stock of the Company may be granted to employees of the Company or its affiliates. A stock
unit
entitles the holder to purchase one share of common stock at the market price at the date of grant,
or to
receive the appreciation value (the excess of the market price at the date of exercise over the
market price
at the date of grant) in the form of stock or stock and cash. Appreciation value may be received
with
respect to no more than 50% of the units granted. At December 31, 1977, units with respect to
298,700
Continued
~
F-13

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
shares had been granted at a price of $60.06 per share and become exercisable over a four year
period
beginning on the first anniversary of the date of grant. Appropriate appreciation value
currently as compensation expense.
With the adoption of the 1977 Stock Unit Plan, options no longer can
previously approved stock option plan.
is recognized
be granted under any
Pursuant to previously approved stock option plans, common stock of the Company has been made
available for option to officers and other key employees at market prices on the dates granted.
Other data regarding activity under the stock option plan, after giving effect to stock splits,
follows:
Option Price Market Value
Number of
Shares Per
Share(A)
Total Per
Share
Total
1977:
Under option, beginning of year .........:......:... 825,376
Options granted .............................................. 4,000
Options exercised ............................................ (117,540) $ 50.50 to $ 6,144,275 $
54.13 to $ 6,941,049
$ 59.72 S 64.38(B)
Options canceled ............................................. (39,061)
Under option, end of year .............................. 672,775 $ 44.44 to $35,044,161
$ 61.94
Options becoming exercisable ........................ 169,399 $ 44.44 to $ 8,511,300 $ 55.38 to $
9,620,033
Available for option, end of year ................... $ 61.94 $ 61.13(C)
1976:
Under option, beginning of year .................... 811,291
Options granted .............................................. 171,800
Options exercised ............................................ (130,157) $ 29.75 to $ 4,753,750 $
51.50 to $ 7,325,119
$ 55.69 $ 62.75(B)
Options canceled ............................................. (27,558)
Under option, end of year .............................. 825,376 $ 44.44 to $43,023,561
$ 61.94
Options becoming exercisable ........................ 177,264 $ 44.44 to $ 8,927,948 $ 51.00 to $
9,412,313
Available for option, end of year ................... 101,023 $ 61.94 $ 61.88(C)
1975:
Options granted .............................................. 203,000
Options exercised ............................................ (92,650) $ 17.88 to $ 2,216,309 $
42.50 to $ 4,737,100
$ 50.50 $ 55.38(B)
Options becoming exercisable ........................ 205,962 $ 44.44 to $11,119,939 $ 47.00
to $10,740,888
1974: $ 59.72 $ 54.00(C)
Options granted .............................................. 181,000
Options exercised ............................................ (77,528) $ 14.50 to S 1,457,969 $
38.25 to $ 3,901,157
$ 55.69 $ 60.00(B)
Options becoming exercisable ........................ 173,595 $ 50.50 to $ 9,414,491 S 36.00 to S
9,253,457
1973: $ 59.72 $ 55.50(C)
Options granted .............................................. 280,600
Options exercised ............................................ (172,420) $ 11.78 to $ 3,271,478 S
51.38 to $10,380,131
$ 55.69 $ 68.13(B)
Options becoming exercisable ........................ 166,966 $ 26.94 to $ 6,405,059 $ 52.82 to $
9,791,604
$ 59.72 S 64.25(C)
(A) Market value on dates options were granted.
(B) On dates options were exercised.
(C) On dates options were exercisable.
There have been no charges to income under the stock option plans.
value of common stock has been credited to additional paid-in capital.
Continued
The excess of proceeds over par
F-14 2048 189032

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
12. RESTRICTIONS:
Certain of the agreements covering long-term debt contain restrictions with respect to the payment
of
cash dividends on common stock and to the purchase, redemption or retirement of capital shares. At
December 31, 1977, approximately $400,000,000 of consolidated earnings reinvested in the business
was
free of such restrictions.
Other debt agreements specify minimum amounts of working capital and limit the amount of senior
debt which may be issued. At December 31, 1977, the Company was in compliance with these
agreements.
13. PROVISION FOR FEDERAL AND OTHER INCOME TAXES:
Years Ended December 31
1977 1976 1975 1974 1973
(in thousands)
Federal:
Current .....................................
$211,620
$143,383
$100,889
$ 79,274
$ 74,660
Deferred ................................... 18,513 18,060 13,325 17,568 3,839
Foreign:
Current .....................................
16,591
18,196
17,483
17,036
13,576
Deferred ................................... 9,502 2,246 (455) (4,440) 2,521
State and local ................................. 34,364 24,368 17,930 12,548 12,381
$290,590 $206,253 $149,172 $121,986 $106,977
Deferred tax expense results from timing differences in the recognition of certain items of revenue
and
expense for tax and financial statement purposes. The source of such differences and the tax effect
of each
are as follows:
Excess of tax over book deprecia-
tion ...............................................
Provisions charged to expense, de-
ductible in other years for tax
purposes, net ................................
Additional taxes provided on unre-
mitted earnings of foreign subsi-
diaries and affiliates .....................
Carrying costs of real estate oper-
ations deferred which are de-
ductible currently for tax pur-
poses ............................................
Other .................... :...........................
1977 1976 1975 1974 1973
(in thousands)
$24,597 $22,444 $13,200 $ 6,852 $8,686
1,187 (4,352) (3,260) 2,114 (4,551)
1,600 2,133 2,142 2,200 1,600
855 884 813 1,594 1,061
(224) (803) (25) 368 (436)
$28,015 $20,306 $12,870 $13,128 $6,360
Continued
F-15

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
The effective income tax rate on consolidated pre-tax earnings differs from the U.S. federal
income'tax
rate of 48% for the following reasons:
1977
Percent to
Amount Pre-tax
ision computed at 48% of report-
pre-tax pre-tax earnings ............................ $300,248 48.0%
:ases ( decreases ) in the provision
suiting from:
Inclusion of equity in net earnings
of unconsolidated subsidiaries
and affiliates in pre-tax eam-
ings ............................................ (5,613) (.9)
Investment tax credit ..................... (16,768) (2.7)
Foreign income taxed at other
than 48% and not expected to
be subject to U.S. tax in the
foreseeable future ...................... (5,257) (.8)
State and local income taxes, net
offederal tax benefit ................. 17,872 2.9
Other .............................................. 108
rision as reported ............................ $290,590 46.5%
14. EARNINGS PER SHARE:
1976 1975 1974 1973
Amount Percent to
Pre-tax Percent to
Amount Pre-tax
Amount Percent to
Pre-tax
Amount Percent to
Pre-tax
(inthousands)
$226,525 48.0% $173,189 48.0% $142,801 48.0% $122,692 48.0%
(6,816) (1.5) (10,976) (3.0) (11,815) (4.0) (9,696) (3.8)
(18,756) (4.0) (17,136) (4.8) (9,863) (3.3) (4,841) (1.9)
(3,423) (.7) (4,560) (1.3) (3,479) (1.2) (6,305) (2.5)
12,671 2.7 9,324 2.6 6,525 2.2 6,438 2.5
(3,948) (.8) (669) (.2) (2,183) (.7) (1,311) (.4)
$206,253 43.7% $149,172 41.3% $121,986 41.0% $106,977 41.9%
Primary earnings per common share is calculated on the weighted average number of shares of
common stock outstanding during each year, which was 59,822,487 in 1977; 59,408,484 in 1976;
58,442,362 in 1975; 55,649,417 in 1974 and 54,804,174 in 1973. In determining 1977, 1976 and 1975
primary earnings per share, shares issuable upon exercise of outstanding stock options have not been
included since the effect of such inclusion would be insignificant, and there were no other dilutive
issues
outstanding during such years.
Fully diluted earnings per common share in 1974 and 1973 gives effect to the reduction in earnings
per share which would result from the conversion of all outstanding convertible securities and the
exercise
of stock options. Convertible securities were assumed to have been converted from the beginning of
the
period and net earnings were adjusted for related interest net of tax. Funds assumed to have been
received
from exercise of stock options were assumed to have been used to acquire shares for the treasury at
the
higher of the average market price during the periods or the market price at the close of the
periods. In
determining 1977, 1976 and 1975 fully diluted earnings per share, shares issuable upon exercise of
outstanding stock options have not been included since the effect of such inclusion would be
insignificant,
and there were no other dilutive issues outstanding during such years. The number of shares of
common
stock used in this computation was: 1977, 59,822,487; 1976, 59,408,484; 1975, 58,442,362; 1974,
57,339,255 and 1973, 57,315,784.
Continued
F-16 ~

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Co.ooued)
15. PENSION AND RETIREMENT PLANS:
The Company's retirement plan (noncontributory) covers substantially all domestic employees of
tobacco operations. The plan provides that after five years of service employees may retire at the
age of 60
or at certain optional earlier retirement ages at reduced retirement allowances. The plan also
provides that
after 30 years of service employees may retire at age 55 with an early retirement allowance equal to
a
portion of a full retirement allowance and provides retirement allowances starting at age 65 for
employees
with six years of service who are terminated for any reason. Retirement allowances are based on the
average amount of annual compensation received during the 60 highest paid consecutive months of the
last 120 months of an employee's accredited service. Retirement allowances are now computed at an
amount equal to 1 i/a% of the applicable social security integration level plus 1'l.% of the balance
of the five-
year average compensation, multiplied by the number of years of accredited service. Other retirement
plans provide benefits for substantially all other employees.
Charges to income for these plans for the years 1977, 1976, 1975, 1974 and 1973 were $34,015,000,
$29,739,000, $24,812,000, $19,549,000 and $14,805,000, respectively, which includes amortization of
prior
service costs over a period of 30 years. Unfunded prior service costs at December 31, 1977 amounted
to
approximately $26,900,000. The Company's policy is to fund accrued pension costs.
16. INCENTIVE COMPENSATION PLAN:
In accordance with the stockholder-approved Incentive Compensation Plan, a provision is made
against current earnings for awards that may be made subsequent to the close of the year to officers
and
other key employees. The amounts provided were as follows: 1977, $5,612,000; 1976, $3,940,000; 1975,
$3,100,000; 1974, $2,400,000 and 1973, $2,200,000.
17. LITIGATION:
Three purported class actions by tobacco growers are pending against the six major United States
cigarette manufacturers, including the Company, and others alleging violations of the United States
antitrust laws. In two of the actions, the plaintiffs originally sought damages for the years
1970-1974 of
approximately $2,500,000,000 in the aggregate. In April 1976, plaintiffs in one of these cases filed
a
proposed amended complaint which would reduce the size of the purported class, so that the aggregate
damages claimed in both actions would be approximately $400,000,000. No specific amount of damages
is claimed in the third action. The Company has denied any violation of law, is vigorously
contesting the
actions and has been advised by counsel that in their opinion the actions are not proper class
actions.
Furthermore, based on the investigation made to date, counsel is of the opinion that the Company has
substantial factual and legal defenses to each of the alleged charges. The District Court in one of
the three
actions determined that the action could not be maintained as a class action and on October 11,
1977, the
Fourth Circuit Court of Appeals affirmed that decision. The plaintiffs are asking for review by the
United
States Supreme Court. The District Courts in the other two cases have not as yet determined whether
those
cases may be maintained as class actions. No adjustments or provisions have been made on account of
the
litigation.
Continued

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
18. ADDITIONAL INFORMATION:
1977
Working capital at year end .......................................................... $1,415,867
Maintenance and repairs ............................................................... $ 102,016
Depreciation of property, plant and equipment .......................... $ 78,466
Taxes, other than income taxes:
Federal and foreign excise taxes on tobacco and beer
products sold ...................................................................... $1,352,487
Other taxes (none in excess of 1% of consolidated reve-
nues) .................................................................................. 61,206
$1,413,693
Adverdsingcosts .........................................::..:...:.............:............ $
277,138
Rental expense .............................................................................. $
24,678
December 31
1976 1975 1974 1973
(in thousands)
$1,202,224 $ 890,797 $ 725
000 $515
347
- - , ,
$ 83,551 $ 56,199 $ 48,125 $ 39,359
$ 64,856 $ 49,853 $ 38,006 $ 30,245
-
$1,159,286 $1,078,403 $ 968,867 $893,459
53,416 41,758 34,365 30,470
$1,212,702 $1,120,161 $1,003,232 $923,929
$ 211,316 $ 152,662 S 122,839 $107,777
$ 20,639 $ 17,982 S 14,590 $ 12,166
19. REPLACEMENT COST (UNAUDITED ):
Estimated replacement cost data are presented pursuant to Rule 3-17 of Regulation S-X.
The amounts reported are the result of calculations described below and are not necessarily
indicative
of either the amounts for which the assets could be sold or management's intention to replace such
assets,
nor are they necessarily representative of costs that might be incurred in a future period.
Inventories and Cost of Sales
Leaf tobacco held for use in the production of tobacco products is by far the most significant
component of the Company's inventories, accounting for over 70% of the historical cost of the
inventories
on hand at December 31, 1977. The Company's tobacco products contain blends of many different grades
and types of tobacco. Leaf tobacco is principally purchased at auction at the conclusion of each
growing
season. Following purchase of the tobacco, the production process commences when the leaf tobacco
arrives at the stemmeries. In the stemmeries, the tobacco is cleaned, stemmed, redried in strips,
graded
and conditioned to the correct moisture level for storage. The redried, graded tobacco is then aged
for
periods up to three years. The Company maintains large quantities of leaf tobacco inventory to
support
production requirements for aged tobacco.
The manufacture of tobacco products requires only small amounts of tobacco and direct materials in
work in process at any given time. Generally, finished products are sold promptly and inventory is
maintained only in quantities sufficient to assure continued availability of product.
The Company's beer products are produced with commodities that are generally available on the
open market and can be readied for production in a matter of days. The process of brewing,
fermenting
and aging beer products is completed in a number of weeks and the finished product is sold to
distributors
in a few days.
The Company produces a variety of industrial products including printed and processed flexible
packaging material, printing papers, disposable tissue paper, textile and other specialty chemicals
and
coatings. Many of these products are produced for specific orders and production involves the use of
a
variety of raw materials including pulp, chemicals, paper, plastics and inks.
Continued
F-18

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
The Company's real estate operations consist principally of the sale of residential houses and
commercial and industrial sites. Inventories related to these operations consist of land and related
carrying
costs, unamortized offtract improvements and the cost of houses under construction which for the
most part
are the subject of sales agreements with purchasers.
Leaf tobacco inventory is valued in the Company's financial statements at average cost by grade. Its
replacement cost has been estimated by valuing the year-end inventory quantities by grade at the
latest
crop year average stemmed purchase price. Because of the quantities in inventory, there is no
assurance
that total replacement could be achieved at this price, nor does this statistical calculation
reflect the
importance of, or the value added by, the aging process.
The current replacement cost of other raw materials, including packaging materials, industrial raw
materials and operating supplies, was determined by pricing year-end inventory quantities at current
purchase prices.
Inventory of land retained in real estate operations is sufficient to satisfy current levels of home
construction activity for more than ten years. Therefore, historical cost is deemed to represent
replacement
cost. Housing programs under construction reflect costs under current subcontracts and so are the
equivalent of current replacement costs.
The current replacement cost of finished goods and work in process inventories was calculated by
applying the percentage increase of replacement cost over historical cost in raw materials inventory
to the
related raw material component of these inventories. Depreciation included in the historical
valuation of
finished goods was adjusted to reflect the current replacement cost basis of productive capacity.
The current replacement cost of leaf tobacco in cost of sales was determined by accumulating, by
type,
the pounds of tobacco used in finished products sold during the year and applying the average
purchase
price, by type, of the latest crop year in inventory when the sales were made. Current replacement
cost of
raw materials and direct materials in cost of sales was determined generally by applying the average
percentage cost increase for such materials during the year. Fixed manufacturing expense and direct
labor
in cost of sales approximate current replacement cost except for depreciation expense which was
revalued
based on the average replacement cost of productive capacity available during the year.
Productive Capacity and Depreciation
The Company's tobacco manufacturing facilities include some recently constructed facilities contain-
ing the most modern highly efficient equipment and utilizing the latest production methods. Other
tobacco
manufacturing facilities, while generally utilizing highly efficient equipment, are housed in
structures that,
if replacement were to be considered, would be replaced with structures designed to provide more
efficient
production.
Brewing and related manufacturing facilities include one new and two expanded breweries and three
container plants constructed during the last three years. Certain of the facilities at the older
breweries, if
replaced, would be replaced with facilities incorporating recent developments.
Other properties include paper mills, converting plants and other manufacturing facilities utilized
in
the Company's industrial products operations and warehouses, research, office and other support
facilities
located both in the United States and abroad.
The historical cost of recently constructed and purchased domestic tobacco manufacturing and
brewing and related manufacturing productive capacity was indexed, where necessary, to reflect the
current replacement cost at December 31, 1977. The current replacement cost of older domestic
tobacco
manufacturing and brewing productive capacity was based on the cost per unit of productive capacity
of
the recently constructed facilities. The replacement cost of certain tobacco manufacturing
productive
capacity outside of the United States was developed by using engineering estimates of the cost of
replacing
Continued
F-19

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NO:ES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
selected facilities with a new facility upgraded for technological improvements and deriving a cost
per unit
of productive capacity therefrom. The cost per unit of productive capacity, thus derived was applied
to the
total existing productive capacity of tobacco manufacturing facilities in the geographical area to
determine
their estimated replacement cost. Tobacco manufacturing and brewing and related manufacturing
productive capacity thus revalued comprise over 80% of the historical cost of productive capacity
for which
replacement cost data are provided.
The current replacement cost of other manufacturing and support facilities was determined in a
variety of ways. Generally, published construction and other indexes were used to estimate the
current
replacement cost of buildings. Productive and other equipment utilized in such facilities were
revalued
either by obtaining vendor quotes for new equipment of equivalent productive capacity or by applying
appropriate indexes to historical cost.
While it is believed that the indexes applied are reasonably representative of changes in prices for
the
assets, the Company is not responsible for the accuracy, consistency, weighting and other factors
which
may affect such indexes.
Accumulated depreciation and amortization related to the replacement cost of existing productive
capacity was computed by applying ratios of historical accumulated depreciation to historical cost
to the
estimated replacement cost of productive capacity. Replacement cost depreciation and amortization
were
calculated on the straight-line method using the historical depreciation and amortization rates for
existing
facilities applied to the average estimated replacement cost of productive capacity. In making the
replacement cost depreciation calculations, no changes were made in the periods used for historical
cost
depreciation purposes as a result of technological improvements included in calculations of the
replacement cost of productive capacity.
All replacement cost amounts related to foreign assets were initially calculated in the relevant
foreign
currency and then translated to U.S. dollars using year-end rates of exchange. Replacement cost
amounts
related to foreign cost of sales and depreciation expense were also initially calculated in the
local foreign
currency and then translated into U.S. dollars using average annual rates of exchange.
The estimated current replacement cost amounts presented below do not reflect any of the cost
savings
that might result from replacing existing productive capacity with improved technology, facilities
and
equipment. It should be noted that replacement of productive capacity in the manner assumed for the
calculation of current replacement cost would alter the current level of many operating costs other
than
depreciation, such as direct labor, direct material usage, maintenance and repairs, utility and
other indirect
costs. The impractibility of determining the current replacement cost of all of the Company's
productive
capacity on an improved technology basis precludes quantifying the current level of operating costs
that
would result from the assumed hypothetical replacement. However, operating cost efficiencies
quantified
with respect to the assumed replacement of certain of the Company's existing productive capacity
lead
management to believe that such operating cost efficiencies would substantially offset the
additional
depreciation on a replacement cost basis.
Additionally, this replacement cost information does not reflect all of the effects of inflation and
other
economic factors on the Company's operations. The Company has not attempted to quantify the impact
of
financing the "instant" replacement of inventories and productive facilities assumed by Rule 3-17
and of
inflation on other assets and liabilities because of the many unresolved problems in doing so. Nor
does the
replacement cost information recognize the customary relationship between changes in costs and
selling
prices.
Condnued
F-20
204$189{}3$

~
,:~
, .. .
T
PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Selling prices of the Company's products are dictated to a great extent by competitive conditions,
and
in some instances by governmental regulation. In the past, the Company has generally been able to
adjust
selling prices to compensate for cost increases. Competitive conditions and governmental
regulations
permitting, the Company may be able to continue to modify selling prices in recognition of cost
changes.
The current replacement cost data required by Rule 3-17, and related historical costs reconciled to
related totals shown in the consolidated financial statements are as follows:
Estimated
Replacement
Cost Comparable Other
Historical Historical
Cost Cost* Total
Historical
Cost
At December 31, 1977: (in millions)
Inventories ......................................................... $1,940 $1,818 $1,818
Property, plant and equipment ........................ $2,574 $1,566 $ 29 $1,595
Less, Accumulated depreciation and amorti-
zation .............................................................
693
393
-
393
$1,881 $1,173 $ 29 $1,202
For the year ended December 31, 1977:
Total depreciation expense ...............................
$ 138
$ 78
$ 78
Amount included in costs other than cost
of products sold .....................................
12
7
7
Amount included in cost of products sold 126 71 71
Cost of products sold, excluding depreciation. 2,396 2,331 2,331
Cost of products sold, including depreciation.. $2,522 $2,402 $2,402
At December 31, 1976:
Inventories .........................................................
$1,617
$1,528
$130
$1,658
Property, plant and equipment ........................ $2,048 $1,239 $ 85 $1,324
Less, Accumulated depreciation and amorti-
zation .............................................................
533
308
22
330
$1,515 $ 931 $ 63 $ 994
For the year ended December 31, 1976:
Total depreciation expense ...............................
$ 102
$ 60
$ 5
$ 65
Amount included in costs other than cost
of products sold .....................................
9
5
1
6
. Amount included in cost of products sold 93 55 4 59
Cost of products sold, excluding depreciation. 1,876 1,839 69 1,908
Cost of products sold, including depreciation.. $1,969 $1,894 $ 73 $1,967
* 1977 Other Historical Cost includes the cost of land not held for resale, for which replacement
cost
data are not required.
1976 Other Historical Cost includes the cost of inventories and productive capacity in operations
located outside North America and the European Economic Community and the cost of land not held for
resale, for which replacement cost data are not required.
Continued
F-21

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
20. QUARTERLY FINANCIAL RESULTS (UNAUDITED):
1977 Year .................................................................
Quarter Ended:
March 31 ...........................................................
June 30 ..............................................................
September 30 ....................................................
December 31 .....................................................
1976 Year .................................................................
Quarter Ended:
March 31 ...........................................................
June 30 ..............................................................
September 30 ....................................................
December 31 .....................................................
Operating Gross Net Earnings
Revenues Profit Earnings Per Share*
(in thousands, except per share data)
$5,201,977 $1,447,810 $334,926 $5.60
1,142,617 319,380 71,417 1.19
1,329,319 365,001 85,147 1.42
1,376,106 388,307 94,147 1.57
1,353,935 375,122 84,215 1.41
4,293,782 1,167,625 265,675 4.47
942,813 253,750
1,069,921 291,943
1,122,584
1,158,464
56,903 .96
67,204 1.13
302,567 74,542 1.25
319,365 67,026 1.13
* The sum of quarterly amounts may not equal the yearly amount due to rounding.
21. SEGMENT REPORTING:
Worldwide tobacco and domestic beer represent the primary segments of the Company's operations.
Other products include industrial products and land development operations. The Company's foreign
operations which are predominantly in the tobacco business are organized into geographic regions for
management responsibility with Europe being the most significant. Intersegment transactions are not
reported separately since they are not material.
Operating profit is total operating revenues less operating expenses. In computing operating profit,
none of the following has been allocated: equity in net earnings of unconsolidated foreign
subsidiaries and
affiliates, corporate expense, interest expense and miscellaneous income and expense items,
including
currency translation and hedging costs.
Identifiable assets by segment are those assets that are used in the Company's operations in each
segment. Corporate assets consist primarily of long-term receivables and fixed assets.
Continued
t}
~
-~
tri
~
C4~
F-22 ^rJ
3a
0

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Concluded)
The reportable segments together with a reconciliation to the consolidated statements are presented
below.
Data by Product Line for Year Ended December 31, 1977
Consolidated
(inthousands)
Operating Revenues:
Tobacco
....................................................................................................
.............................. $3,493,443
Beer
....................................................................................................
..................................... 1,327,619
Other Products
....................................................................................................
................... 380,915
$5,201,977
Operating Profit:
Tobacco
....................................................................................................
.............................. $ 615,253
Beer
....................................................................................................
..................................... 106,456
Other Products
.....................................:..............................................................
................... 49,329
771,038
Equity in net earnings of unconsolidated foreign subsidiaries and affiliates
............................... 11,694
Operating Income of Operating Companies
................................................................................. $ 782,732
Depreciation Expense:
Tobacco
....................................................................................................
.............................. $ 42,442
Beer
....................................................................................................
..................................... 27,299
Identifiable Assets:
Tobacco
....................................................................................................
.............................. $2,509,878
Beer
....................................................................................................
..................................... 819,413
Other Products
....................................................................................................
................... 406,837
3,736,128
Investments in and advances to unconsolidated foreign subsidiaries and affiliates
.................... 229,508
Corporate Assets
....................................................................................................
........................ 82,403
Total Assets
....................................................................................................
................ $4,048,039
Capital Expenditures:
Tobacco
....................................................................................................
.............................. $ 77,568
Beer
....................................................................................................
..................................... 182,899
Data by Geographical Region for Year Ended December 31, 1977
Operating Revenues:
United States
....................................................................................................
...................... $4,184,197
Europe
....................................................................................................
................................ 893,600
Other Foreign
....................................................................................................
..................... 124,180
$5,201,977
Operating Profit:
United States
....................................................................................................
...................... $ 711,549
Europe
....................................................................................................
................................ 49,681
Other Foreign
....................................................................................................
..................... 9,808
771,038
Equity in net earnings of unconsolidated foreign subsidiaries and affiliates
......................... 11,694
Operating Income of Operating Companies
................................................................................. $ 782,732
Identifiable Assets:
United States
....................................................................................................
...................... $3,061,761
Europe
....................................................................................................
................................ 579,674
Other Foreign
....................................................................................................
..................... 94,693
3,736,128
Investments in and advances to unconsolidated foreign subsidiaries and affiliates
.................... 229,508
Corporate Assets
....................................................................................................
........................ 82,403
Total Assets
....................................................................................................
................ $4,048,039
F-23

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE III-INVESTMENTS IN, EQUITY IN EARNINGS OF, AND DIVIDENDS
RECEIVED FROM AFFILIATES AND OTHER PERSONS
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A . Col. B Col. C
Balance at
Beginning of Period Additions
ame of Issuer
and Description
of Investment (1)
Number of
Shares or
Units
Principal
Amount of
Bonds and
Notes (2)
mount
in Dollars (1)
Equity Taken
Up in
Earnings
(Losses) of
Affiliates and
Other Persons
for the Period (2)
ther
1977:
50% or more ownership ............................................. Various $168,929 $ 6,168 $21,536
Less than 50% ownership ........................................... Various 31,308 5,526 -
$200,237 $11,694 $21,536(i)
Unconsolidated foreign subsidiaries and affiliates
( 16 at beginning and end of period ) .....................
1976:
50% or more ownership ............................................. Various $146,288 $15,040 $14,182
Less than 50% ownership ........................................... Various 34,752 (839) (16)
Unconsolidated foreign subsidiaries and affiliates
(16 at beginning and end of period ) .....................
$181,040
$14,201
$14,166(L)
NoTES:
(1) This amount primarily reflects additional investment in unconsolidated subsidiaries in 1976 and
includes the capitalization of advances in 1977.
(2) This represents amortization of excess cost over investment in certain subsidiaries. The amount
shown
for 1976 includes a reduction of ownership interest in an affiliate.
.-
cn
~
0
F-24 ~

Col. D Col. E Col. F
Balance at
Deductions End of Period
(1)
Distribution
of Earnings
by Persons
in Which
Earnings
(Losses) Were
Taken Up (2)
ther (1)
Number of
Shares or
Units
Principal
Amount of
Bonds and
Notes (2) Dividends
Received
During the
Period from
Investments
Amount Not Accounted
in for by the
Dollars Equity Method
(Note 2)
$ 8,729 $232 Various $187,672
2,256 68 Various 34,510
$10,985 $300 $222,182
$ 6,364 $217 Various $168,929
2,272 317 Various 31,308
$ 8,636 $534 $200,237

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE IV-INDEBTEDNESS OF AFFILIATES AND OTHER PERSONS-NOT CURRENT
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A Col. B Col. C Col. D Col. E
Name of Person Balance at
Beginning
of Period
Additions
Deductions Balance
End
of Perio
1977. ( Note )
50% or more ownership
....................................................................... $16,910 $ 407 $12,991 $
4,32
Less than 50% ownership
...................................................................... 3,000 - - 3,0C
Unconsolidated foreign subsidiaries and affiliates
(6 at beginning and 3 at end of period ) .......................................
$19,910
$ 407
$12,991
$ 7,32
1976:
50% or more ownership ......................................................................... $
8,483 $ 8,749 $ 322 $16,91
Less than 50% ownership
...................................................................... - 3,000 - 3,0C
Unconsolidated foreign subsidiaries and affiliates
(5 at beginning and 6 at end of period ) .......................................
$ 8,483
$11,749
$ 322
$19,91
NOTE:
Represents additional advances.
F-26

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F-2 7

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE V-PROPERTY, PLANT AND EQUIPMENT
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A
Col. B
Col. C
Col. D
Col. E
Col. F
Additions
(1) (2)
Assets of
Company
Balance at Acquired, Other Balance at
Beginning Additions at Book Changes- End of
Classification of Period at Cost Value Retirements Add (Deduct) Period
(Note 1) (Note 2) (Note 3) (Note 4)
1977:
Land and land improvements ........ $ 53,230 $ 3,453 $ 238 $ 681 $ (994) $ 55,246
Buildings and building equipment. 391,341 27,972 1,985 4,008 (18,811) 398,479
Machinery and equipment .............. 755,310 169,711 14,301 27,116 18,836 931,042
Construction in progress ................. 124,042 84,942 754 564 969 210,143
$1,323,923 $286,078 $17,278 $32,369 $ - $1,594,910
1976:
Land and land improvements ........ $ 46,326 $ 7,315 $ 11 $ (400) $ 53,230
Buildings and building equipment. 330,460 65,218 285 (4,052) 391,341
Machinery and equipment .............. 611,451 165,018 12,812 (8,347) 755,310
Construction in progress ................. 141,601 (17,378) - (181) 124,042
$1,129,838 $220,173 $13,108 $(12,980) $1,323,923
NOTES:
(1) A significant portion of the additions are due to expansion and modernization of Miller Brewing
Company facilities and modernization of domestic cigarette manufacturing facilities.
(2) Represents balances of Wisconsin Tissue Mills at January 1, 1977.
(3) The 1977 retirements are primarily from the disposition of razor blade operations.
(4) Represents deconsolidation of a foreign subsidiary in 1976 and reclassifications among
categories in
1977.

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE VI-ACCUMULATED DEPRECIATION, DEPLETION
AND AMORTIZATION OF PROPERTY, PLANT AND EQUIPMENT
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A
Col. B Col. C Col. D
Col. E Col. F
Additions
escription
alance at
Beginning
of Period
(1)
Additions
Charged to
Costs and
Expenses (2)
Accumulated
Depreciation
of Company
Acquired, at
Book Value
etirements
ther
Changes-
Add (Deduct)
Balance
at
End of
Period
1977: (Note 1) (Note 2) (Note 3)
Land improvements ................... $ 4,488 $ 1,073 $ 52 $ 173 $ (34) $ 5,406
Buildings and building equip-
ment ........................................ 80,060
14,847
955
2,783
5
93,084
Machinery and equipment ........ 245,496 62,546 5,767 19,850 29 293,988
$330,044 $78,466 $6,774 $22,806 $ - $392,478
1976:
Land improvements ................... $ 3,459 $ 1,030 $ 1 $ 4,488
Buildings and building equip-
ment ........................................ 68,390
13,052
137
$ (1,245)
80,060
Machinery and equipment ........ 206,886 50,774 8,704 (3,460) 245,496
$278,735 $64,856 $ 8,842 $ (4,705) $330,044
NOTES:
( 1) Represents balances of Wisconsin Tissue Mills at January 1, 1977.
(2) The 1977 retirements are primarily from the disposition of razor blade operations.
(3) Represents deconsolidation of a foreign subsidiary in 1976 and reclassifications among
categories
in 1977.
F-29

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE VII-INTANGIBLE ASSETS, PREOPERATING EXPENSES AND SIMILAR DEFERRALS
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A Col. B Col. C
Description Balance at
Beginning
of Period Balance at
End of
Period
1977:
Part A-Intangible assets:
Patents ..............................................................
$ 854
$ 440
Brands, trademarks and goodwill .................... 214,153 226,112
$215,007 $226,552
1976:
Part A-Intangible assets:
Patents ...............................................................
$ 654
$ 854
Brands, trademarks and goodwill .................... 208,094 214,153
$208,748 $215,007
NOTE:
Neither total additions nor total deductions exceed 10% of closing balances for the periods covered.
F-30

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE VIII-ACCUMULATED DEPRECIATION AND AMORTIZATION OF INTANGIBLE ASSETS
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A Col. B Col. C Col. D Col E
Additions
Balance at Charged to Balance at
Beginning Costs and End of
Description of Period Expenses Deductions Period
(Note)
1977:
Part A-Intangible assets:
Patents ............................................:.................. $ 483 $ 30 $374(l) $ 139
Brands, trademarks and goodwill .................... 2,954 1,068 101(2) 3,921
$3,437 $1,098 $475 $4,060
1976:
Part A-Intangible assets:
Patents ...............................................................
$ 446
$ 37
$ 483
Brands, trademarks and goodwill .................... 2,209 745 2,954
$2,655 $ 782 $3,437
NOTES:
(1) Represents the disposition of razor blade operations.
(2) Represents write-off of fully amortized brands, trademarks 3nd goodwill.
F-31

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE IX-BONDS, MORTGAGES AND SIMILAR DEBT
as at December 31, 1977
(in thousands)
Col. A
Col. B
Col. C
Col. D
Amount Included in
Col. C Which is
ame of Issuer and Title of Each Issue
Amount
Authorized
by
Indenture
Amount
Issued
and Not
Retired or
Canceled (1)
Held by
or for
Account
of Issuer
Thereof (2)
Not Held
by or for
Account
of Issuer
Thereof
Philip Morris Incorporated:
8'/a% Notes, payable $6,665,000 annually from 1983 to 1996 and
$6,690,000 in 1997
....................................................................................
$100,000
$100,000
None
$100,000
Bank Term Loan Agreement, payable $33,000,000 in 1981 and
$17,000,000 in 1982. Interest is at 7%s% to April 30, 1979 and 8'h%
thereafter
...................................................................................................
50,000
50,000
None
50,000
Notes Payable (Note I)
............................................................................... 500,000 500,000 None
500,000
8/z%Notes,payablein 1985
........................................................................ 150,000 150,000 None 150,00
0
8%a%Sinking Fund Debentures, payable $6,250,000 annually from 1984
to 2003 and $25,000,000 in 2004 .............................................................
150,000
150,000
None
150,000
Bank Term Loan Agreement, payable in 1980. Interest is at 'h% above
the bank prime rate, but not more than an average effective rate of
7.9% per annum if outstanding to maturity .............................................
150,000
150,000
None
150,000
6~/s%Sinking Fund Debentures, payable $3,500,000 annually from 1978
to 1992 and $15,500,000 in 1993 .............................................................
75,000
68,000
None
68,000
8.85% Notes, payable in 1982
...................................................................... 50,000 50,000 None 50,000
4.90% Notes, payable $2,600,000 annually to 1988 and $16,000,000 in
1989
....................................................................................................
.......
55,000
44,600
None
44,600
6'/a% Loan, 100,000,000 German marks, payable from 1978 to 1987 ....... 46,512 46,512 None 46,512
6'k% Loan, 80,000,000 Swiss francs, payable 1988
.................................... 39,024 39,024 None 39,024
Purchase money obligations
......................................................................... 16,100 16,100 None 16,100
Philip Morris International Capital N. V. (Note 2):
8'h% Guaranteed Sinking Fund Debentures, payable $600,000 annually
to 1979, $1,500,000 annually 1980 through 1985 and $3,000,000 in
1986
....................................................................................................
....... 15,000 13,200 None 13,200
Miller Brewing Company (Note 2):
Purchase money obligations
.........................................................................
36,000
36,000
None
36,000
Mission Viejo Company:
Purchase money obligations
.........................................................................
9,130
6,847
None
6,847
Philip Morris Industrial Incorporated (Note 2):
Purchase money obligations
.........................................................................
4,500
4,500
None
4,500
Philip Morris International Finance Corporation (Note 2):
4h%Subordinated Guaranteed Debentures ...............................................
25,000
24,977
None
24,977
43/.%oSubordinated Guaranteed Debentures
............................................:.. 40,000 39,893 None 39,893
Other long-term debt of subsidiaries
................................................................... 11,869 11,869 None 11,869
Capitalized lease obligations
............................................................................... 5,707 5,707 None 5,7
07
NOTES:
(1) The Company has entered into a $250,000,000 revolving credit and term loan agreement, maturing
in 1984,
and a $250,000,000 Eurodollar revolving credit agreement maturing in 1982, both of which can be used
to refinance
short-term notes payable. Management intends to exercise its rights under these agreements in the
event that it
becomes advisable. Accordingly, at December 31, 1977, $500,000,000 of short-term notes payable have
been
classified as long-term debt in accordance with Financial Accounting Standards Board Statement No.
6.
(2) The purchase money obligations of Miller Brewing Company and Philip Morris Industrial
Incorporated, the
Philip Morris International Finance Corporation debentures and the Philip Morris International
Capital N.V.
debentures are guaranteed as to principal and interest by Philip Morris Incorporated.
(3) The differences in the amount shown in Column E from the amounts shown in Columns C and D(2 )
are due
to eliminations in consolidation and amounts classified as current portion of long-term debt.
F-32

Col. E Col. F Col. G Col. H
Amount
Included
in Sum
Extended
Under Caption
"Bonds,
mount
Amount Held
by Affiliates
For Which Statements
Are Filed Herewith
Mortgages
and Similar
Debt"
in Related
Balance
Sheet in Sinking
And Other
Special
Funds of
Issuer
Thereof
Amount
Pledged
by Issuer
Thereof
(1)
Persons
Included in
Consolidated
Statement
(2)
thers
(3)
$ 100,000 None None None None
50,000 None None None None
500,000 None None None None
150,000 None None None None
150,000 None None None None
150,000 None None None None
64,500 None None None None
50,000 None None_ None None
42,000 None None None None
41,861 None None None None
39,024 None None None None
16,100 None None None None
12,600 None None None None
36,000 None None None None
5,706 None None None None
4,500 None None None None
- None None 24,977 None
- None None 39,893 None
9,896 None None None None
4,432 None None None None
$1,426,619
F-33

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE XII-VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
for the years ended December 31, 1977 and 1976
(in thousands)
Col. A Col. B Col. C Co1. D Col. E
escription
Balance at
Beginning
of Period Additions
Charged to
Costs and
Expenses
eductions
Balance at
End of
Period
(Note )
1977:
Allowance for discounts ....................................... $ 2,946 $76,908 $76,881 $ 2,973
Allowance for doubtful accounts ......................... 11,471 2,248 2,478 11,241
$14,417 $79,156 $79,359 $14,214
1976:
Allowance for discounts ....................................... $ 2,297 $68,741 $68,092 $ 2,946
Allowance for doubtful accounts ......................... 10,608 1,690 827 11,471
$ 12,905 $70,431 $68,919 $14,417
NOTE:
-
Represents charges for which the reserves were created.

(This page left blank intentionally. )

PHILIP MORRIS INCORPORATED
and Consolidated Subsidiaries
SCHEDULE XIII-CAPITAL SHARES
as at December 31, 1977
Col. A Col. B Col. C Col. D
Number of Shares
Included in Column C
Which Are
(1) (2)
Number of Held by Not Held
Number of Shares Issued or for by or for
Shares and not Account Account
Name of Issuer Authorized Retired or of Issuer of Issuer
and Title of Issue by Charter Canceled Thereof Thereof
Philip Morris Incorporated (Note 1):
Cumulative Preferred Stock, par value $100 per
share:
4% Series ............................................................. 39,996 39,996 23,244 16,752
3.90% Series ........................................................ 42,620 42,620 33,431 9,189
Common Stock, par value $1 per share .................... 100,000,000 59,922,141 2,224 59,919,917
NoTES:
(1) Certain subsidiaries of Philip Morris Incorporated are omitted from this schedule for the reason
th%{'
such subsidiaries are wholly owned and the answers to Column G in respect to such subsidiaries would
be-
"None."
(2) See Notes 10 and 11 of notes to consolidated financial statements.
F-36

Col. E Col. F Col. G
Shares Issued or
Outstanding as Shown
on or Included in
Related Balance Sheet
Under Caption
"Capital Shares"
Number of Shares
Held by Affiliates
for Which Statements
Are Filed Herewith
Number of Shares
Reserved for Options,
Warrants, Conversions
and Other Rights
(1)
umber (2)
Amount
at Which
Shown (1)
Persons
Included in
Consolidated
Statements (2)
thers (1)
Directors,
Officers
and
Employees (2)
thers
39,996 $ 4,000,000 None None None None
42,620 4,262,000 None None None None
$ 8,262,000
59,922,141 $59,922,000 None None ( Note 2) ( Note 2)

Exhibit I
CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
We consent to the incorporation by reference in the Prospectus prepared in compliance with the
requirements of Form S-16 pursuant to the Securities Act of 1933 and included in registration
statement
No. 2-60014 of our report dated January 24, 1978 accompanying the financial statements of Philip
Morri:
Incorporated and consolidated subsidiaries as of December 31, 1977 and 1976 and for each of the five
years in the period ended December 31, 1977 and appearing in the Annual Report on Form 10-K for the
year ended December 31, 1977.
COOPERS & LYBRAND
New York, N. Y.
March 29, 1978
