Philip Morris
Annual Report 510000
Fields
- Author
- Lyon, A.E.
- Mccomas, O.P.
- Attachment
- 2048016596/2048016803
- Type
- CONT, CONTRACT, AGREEMENT RESOLUTION
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- PHOT, PHOTOGRAPH
- BUDG, BUDGET, BUDGET REVIEW
- Area
- MCADAMS,DIANE/BOARD FILE ROOM
- Request
- Stmn/R4-001
- Named Organization
- American Inst of Management
- Cbs Radio
- Cbs Tv
- Commercial Natl Bank + Trust Co of Ny
- Conboy Hewitt
- Financial World Magazine
- Forbes Magazine
- Guaranty Trust Co of Ny
- Johnny Olsens Luncheon Club
- Local 203
- Lybrand Ross Bros + Montgomery
- Modern Romances
- Natd Convention
- Natl Board of Fire Underwriters
- Natl City Bank of Ny
- Office Management + Equipment Magazine
- Philip Morris Night with Horace Heidt
- Philip Morris Playhouse
- Tobacco Festival
- Treas, Dept of the Treasury
- Truth or Consequences
- Wabd Ny Tv
- Wpix Ny Tv
- 1 Mans Opinion with Walter Kiernan
- Abc Radio
- Cbs Radio
- Named Person
- Allendorfer, H.
- Ames, C.T., J.R.
- Benjamin, G.
- Berliner, J.O.
- Bernica, M.
- Blaine, S.E.
- Blum, H.R.
- Bowles, W.C.
- Brauburger, G.P.
- Britton, A.C.
- Carleton, S.
- Chalkley, O.H.
- Craig, C.
- Crump, L.C.
- Dalby, H.B.
- Davis, O.C.
- Dean, D.
- Dinwiddie, E.W.
- Duke, J.T.
- Dunnavant, E.M.
- Edwards, R.
- Foley, W.C.
- Graham
- Hammerslough, W.J.
- Hanson, L.G.
- Harris, J.E.
- Hash, D.M.
- Hatcher, W.H.
- Heidt, H.
- Henn, G.J.
- Hopper, C.
- Jones, C.P.
- Jones, R.
- Kibbee, C.H.
- Kiernan, W.
- Killinger
- Kurtzweil, G.
- Lee, H.H.
- Lentie, J.E.
- Liebetrau, W.E.
- Lyon, A.E.
- Marley, C.G.
- Mccabe
- Mccomas, O.P.
- Mcfadden
- Norris
- Norris, R.W.
- Powers, E.M.
- Riddell, H.E.
- Rockey, K.H.
- Roper, R.P.
- Ryan, W.B., J.R.
- Schweickert
- Singleton, J.T.
- Smith, P.
- Solbol, B.
- Williams, M.
- Williams, M.H.
- Williams, W.M.
- Xxjohnny
- Ames, C.T., J.R.
- Site
- N381
- Author (Organization)
- Lybrand Ross Bros + Montgomery
- PM, Philip Morris
- Characteristic
- MARG, MARGINALIA
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- Brand
- Bond Street
- Dunhill
- English Ovals
- Marlboro
- Philip Morris
- Players
- Spud
- Dunhill
- UCSF Legacy ID
- boq92e00
Document Images
.p.w ,~.. -NA.,
ANAAt.~, Y =1~1)r
~` l-r''"" ' 4 :` "` I°3'o
~i
i ' F
0

1 Our original factory at 20th Street in Richmond
2 Our second Richmond factory built
on Stockton Street in 1937
3 Our smoking tobacco factory on 19th Street in Richmond
4 Some of the new leaf storage warehouses
being built in Louisville
5 One of the warehouses in Richmond where leaf is stored
6 In Richmond (foreground) the Archbell
warehouse for storage of imported leaf.
(Background) Imported leaf department building
7 Louisville factory showing new wing
(not yet completed). The old building ends just to the
left of the entrance door shown

text page
Highlights of the Year 4
Summary 7
Financial 9
Taxes 10
Investment in tobacco 13
Increased facilities 18
Sales and Advertising 20
Distribution 22
Quality controls 22
Personnel 22
Conclusion 23
tables
Highlights of the Year
5
Uses of added funds 10
Comparison with Industry center
Philip Morris operations center
Quarterly results center
Audited Statements 24
charts
Growth of sales
6
Use of sales revenue 12
Prices 13
Sales and inventories 18
Investment per job 23
other f eatures
Map: Scope of Operations
center
Some of our stockholders 3
Philip Morris products .30-32

Philip Morris & Co. Ltd.,
Incorporated
~- <. . ..- _ _-. v _ : .. ..
annuaUr.eport, 1951
directors G. P. Brauburger
O. H. Chalkley
W. C. Foley
L. G. Hanson
W. H. Hatcher
officers Alfred E. Lyon, Chairman
O. Parker McComas, President
L. G. l4anson, Vice President
and Treasurer
C. T. Ames, Jr., Vice President
E. W. Dinwiddie, Vice President
W. C. Foley, Vice President
Alfred E. Lyon
O. Parker McComas
H. E. Riddell
K. H. Rockey
W. B. Ryan, Jr.
W. H. Hatcher, Vice President
G. J. Henn, Vice President
Ray Jones, Vice President
W. E. Liebetrau, Vice President
H. R. Blum, Controller
C. H. Kibbee, Secretary
and Assistant Treasurer
Cornelia Craig, Assistant Secretary
transfer agents
Guaranty Trust Co. of N. Y., 140 Broadway, New York
registrars
The National City Bank of New York
The Commercial National Bank & Trust Co. of New York
counsel
Conboy, Hewitt, O'Brien & Boardman, 39 Broadway, New York
auditors
Lybrand, Ross Bros. & Montgomery, 90 Broad Street, New York
I
I

S
9
Philip Morris
dividends
regularly increase
the incon:e of
thousands of nlell and lUO1nPl1
like these
stockholders
In New Orleans, Optician
Samuel Carleton pauses from
an afternoon stroll with his dog.
r11rs. J. O. Berliner of Holly-
wood, California, mounts a rare
stamp in her collection.
A collector of antiques, Dr. Killin-
ger of Greencastle, Indiana, winds
his 125-year-old clock.
'A~
a1r. Alichael Bernica,
railroad machinist of
Cheyenne, ff'yoming,
is putting his four
rhildren through col-
lege with the help of
his dividends.
Octogeiearian Charles Hopper at his desk
in his Grand Rapids, Michigan, home.
Mrs. Harry Allendorfer of Johnstown, Pennsylvania,
often uses her dividends to purchase gifts for her naval
officer son and twin daughters.
Mr. George Kurtzweil, Spanish American war
veteran, has retired in Boise, Idaho, after an active
engineering career. He says his dividends are a
welcome addition to his pension.
In Passaic, New Jersey, Mrs.
McCabe listens to her favorite
program while she knits.

....~._.._.. - - ~.:,,.;~.~
our cigarette sales again increased
~ at a greater rate than the industry average
and amounted to more than
11.4 % of the cigarettes manufactured
in the United States last year.
investment in tobacco leaf was increased
in accordance with our continued
rate of growth and our stocks of
tobacco are at our hightest year end level.
a program of expansion was started
to increase our productive and
storage capacity in line with
our sales growth.
our permanent capital was increased
approximately $29,000,000 through
sale of additional preferred
and common stock.
pre-tax earnings were higher on the
increased stockholder investment,
but earnings per share after taxes
were slightly reduced on the
common stock because of a 30% increase
in taxes on income.
on the common stock, regular cash
~ dividends of $3 per share and
an extra dividend of 5% payable in
common stock were declared.
I
0
.0.
r
-10
~

total
sales of .................................... $305,804,331
provided f or ...
revenue stamps .......................... 147,312,301
tobacco and other costs of
manufacturing and distributing
Philip Alorris products ..................... 108,831,875
interest on borrowed money
and other financial costs .................... 1,855,734
payments to employees and
insurance, hospitalication,
pensions and other benefits. .. .. .. .. .. .. .. .. .
124.00
.54
3.00
3.62
240,449,303
15,303,185
789,256
5,995,401
8,518,527
income taxes for support
of State Governments .......................
federal normal and surtax
on income ................................
federal excess profits tax ................ 2,686,000
balance............ 16,689,145
available for:
payments of'cash dividends
to shareholders
preferred ............................. 1,253,047
common .............................. 6,994,632
future operation and risk ................. 8,441,466
investment in Philip Morris o f ............. 227,139,146
was represented by ...
unsecuredfoans..........
fundeddebt,...........d
interest of preferred stockholders ........
interest of common stockholders .........
12,717,276
648,000
15,064,000
total 289,115,186
75,000,000
32,000,000
31,510,101
88,629,045
1951
per
common
share
$131.16
63.18
46.68
.80
5.45
.28
6.46
97.42
32.17
13.72
13.51
38.02
1950
total
$255,752,488
125,046,000
92,463,252
1,579,245
11,496,806
464,000
9,400,000
171,220,801
55,500,000
32,000,000
18,965,100
64,755,701
per
common
share
$127.97
62.57
46.27
.79
5.76
.23
4.70
120.32
.39
3.00
4.26
85.67
27.77
16.01
9.49
32.40
K]
Qo
O
tl`
cr
^t3

I box-full of the Philip Morris blend starts on the way to the making machine.
Rolls of cellophane are delivered to the
packing floor on the original shipping
pallet. Here an operator prepares to re-
load his machines.
.

I
summary We are pleased to be able to report that our sales growth con-
tinued at a far greater rate than the industry as a whole. In the
calendar year 1950 the industry manufactured 392 billion
cigarettes, an increase of 1.8% over 1949. Philip Morris sales
of 43 billion cigarettes during the same period were 17.7% over
1949. Increases in our sales over the first three months of 1950
continued during the final quarter of our 1951 fiscal year.
Net sales totaled $305,804,000, an increase of $50,052,000
over the 1949-50 fiscal year. On July 28, 1950 a price increase
of 2.8% was effected to offset higher costs of tobacco, labor
and operating supplies. This accounted for $5,665,000 of our
increased sales total but $44,387,000 resulted from our higher
volume of business. Export sales of $8,041,000 showed im-
provement over the preceding year's $6,627,000, but were still
restricted by lack of dollars abroad.
From our sales revenue we provided $12,717,276 for wages,
salaries, bonus and benefits to employees. Our net earnings before
tax provision increased $9,919,961 and amounted to $35,089,145
as against $25,167,184 in fiscal 1950. After all taxes, including
nine months of Federal Excess Profits Tax, our net of $16,689,145
compared to $15,303,184 in the previous twelve months period
when no Excess Profits Tax existed. A total of $8,247,679 was
provided for cash dividends to our stockholders. To provide
added capital $8,441,466 of net earnings was retained toward
the future needs of the business. An extra common stock divi-
dend was declared in February payable in common stock in
April, in the ratio of one share for each 20 shares held.
Our financing program was completed in June in accordance
with the plan outlined in last year's annual report. Of the
333,077 shares of common stock issued, 97% was subscribed
for at $48 per share. Together with the sale of 130,610 shares
of new 3.90% Series of Cumulative Preferred Stock, this
enlarged our capital structure by $28,492,956 to accommodate
the financial needs of our larger business. Stockholder equity
was increased during the year to 52% of total investment
Shipping cases, each holding 50 employed in our operations.
cartons of cigarettes, are auto- $200,151,000 is invested in leaf tobacco and current assets of
matically filled, sealed and
$241,889,000 were 2.4 times current liabilities. By August of
d t
le
d bo
cars
lo
d
t
.
a
e
ruc
s an
x
on
o
last year we had repaid all of our outstanding bank loans, but
new loans to finance our leaf requirements were later secured.

These amounted to $75,000,000 on March 31, 1951.
Our program of additions to production and warehouse
facilities was begun in September, and an amendment to our
registration statement outlining the expenditure of approxi-
mately $11,000,000 was duly filed. With the completion of this
program we will have the facilities to produce more cigarettes
in a normal day-time shift than last year when over-time and
extra shift operations were adopted to meet the continued up-
trend of our business.
In this period of emergency everyone must bear his propor-
tionate share of the Nation's financial costs. All companies are
now subject to increased normal taxes and surtaxes, and to
Excess Profits Taxes retroactively applied to a portion of last
year. Normal taxes and surtaxes are assessed uniforml
our income and the income of all other companies.
Profits Tax, however, is assessed according to e
previous base period. Our earnings have successive-
8
from year to year and are, because of this, ta
funds. R1any hours of examination and analysis of business records were spent in preparing the
Financial Vice President L. G. Hanson discusses withh his staff and advisers plans for securing
financing program. Left to right: H. B. Dalby, Consultant; Mr. Hanson; If'". J. Hammerslo
Banker; C. H. Kibbee, Assistant Treasurer; Paul Smith, Attorney; H. R. Blum, Controller.

I
financial
higher rate than earnings of companies whose business volume
compared to the base period had been reduced, remained un-
changed, or increased at normal rates.
We are concerned with the unequal hardship worked by
Excess Profits Taxes on our employees and shareholders, all of
whom helped to make possible the Company's past growth and
recent position. However, we hope a continued uptrend will, in
a measure, offset this disadvantage.
The added common and a new issue of preferred stock of last
year's financing improved our capital structure. Their issuance
reduced the proportion of funded debt, raised the preferred
stock portion and increased the common stockholders' equity.
With the addition of $8,441,466 of net earnings retained in the
business, the common stockholders' equity at the end of the
fiscal year amounted to 58% of our capitalization, with funded
debt and preferred stock accounting for 21% each.
By replacing a substantial portion of our then outstanding
bank loans with permanent capital, the financing improved our
borrowing facility and provided an ample and sound founda-
tion for future financing in case of need.
In the normal course of business, bank loans which had been
made to carry the financial peak load were repaid in full in
early August. Our larger needs, however, made it advisable to
increase our investment in leaf tobacco and new purchases were
financed with new bank loans in accordance with our customary
practice.
The funds derived during the year from financing, from bank
loans and from operating profits were applied to increasing our
investment in leaf, expansion of production and storage facil-
ities, to payment of the regular cash dividends on the Com-
pany's capital stock, and to take care of increasing costs of
labor and materials. The table on Page 10 shows in more detail
the sources from which funds were secured and the purposes to
which they were applied.
Had taxes continued at the old rate, our pre-tax income of
$35,087,145 would have made ample provision for increased
cash dividends, bonus distribution to employees and substantial
addition to the capital investment required by our business.
Under the new tax law, however, our earnings were taxed at a

the uses made of added cash f unds and their source (fiscal year ended March 31)
taxes The amount received by Government from the sales of the
Philip Morris Company is larger by far than that received by
any group benefiting from or making tangible contribution to
the Company's operation, whether as stockholder, employee,
farmer, supplier or distributor. The taxes charged against our
last year's sales totaled $169,718,000, or 55% of sales. This
amounted to $44,828 for every employee, about $10,000 for
every stockholder, or about $130 for every retail establishment
that sold Philip Morris cigarettes.
N
0
.~,
uses of funds
sources of funds
Toward Completion of Expansion Program. $ 1,531,000 Profit from Operations . . . . . . .
. $37,370,000
Other Expenditures for Operating Depreciation, Provided . . . . . . . . 909,000
Facilities . . . . . . . . . . . 767,000 Sale of Additional Capital Stock .... 28,493,000
To Increase Leaf Tobacco and Other Supplies 61,228,000 Increased Bank Loans . . . . . . .
. 19,500,000
To Increase Cash and Receivables ... 1,588,000 Increase in Other Current Liabilities ... 8,573,000
To Increase Other Assets.. ...... 286,000 Other Sources . . . . . . . . . . . 92,000
To Pay Interest on Borrowed Capital ... 1,948,000
Repurchase of Preferred Stock Subject to
Sinking Fund . . . . . . . . . .
516,000
For Prior Service Payment under Retirement
Plan . . . . . . . . . . . . .
116,000
For Incentive Bonus Plan . . . . . . . 311,000
To Pay Taxes on Income
Federal Normal Tax and Surtax ...
15,064,000
Excess Profits Tax . . . . . . . . 2,686,000
State Income Tax . . . . . . . . 648,000
To Pay Cash Dividends. . . . . . . . 8,248,000
rate one-third higher than in the preceding year. This reduced
our cash funds derived from net earnings. To conserve cash we
therefore decided to distribute to the stockholders a share in the
additional Company earnings in the form of a stock dividend
after the end of the fiscal year. This gave to the stockholder an
opportunity either to hold his increased share in the Company's
equity for its future earning power or to receive in cash his
share in the business increase by selling his stock dividend. On
our books a transfer of $5,828,850 was made from earned
surplus to capital and capital surplus, representing the value of
the stock distributed as a dividend.
10

I
I
excise taxes on cigarettes To the cigarette consumer the ex-
cise, or revenue stamp tax, is a special sales tax of about 98%
added to the sales value from which the manufacturer provides
for the cost of his raw materials and all other requirements of
his business. Last year cigarette smokers paid $1,263,000,000
in excise taxes on the cigarettes they consumed. This is a third
more than the total amount of money received by the tobacco
farmers of the nation for the tobacco crop.
This stamp tax is described as a tax upon the domestic con-
sumption of cigarettes, but it must be paid by the manufacturer
prior to the making of the cigarettes which are to be taxed. The
manufacturer is reimbursed through his sale of the cigarettes.
Losses which may occur between manufacture and collection of
the sales price are borne by the manufacturer. Excise taxes
paid by Philip Morris alone last year were $150,000,000. The
financing of these stamp taxes required a continuous investment
on the part of Philip Morris of about $12,000,000, a substantial
portion of working capital. The investment of the industry, as
a whole, required to finance this tax levied upon the domestic
consumption of cigarettes, amounted last year to about
$120,000,000.
cigarette taxes at retail In addition to the $1,263,000,000 of
taxes paid at the manufacturer's level last year by the domestic
consumers of cigarettes, States and Municipalities collected spe-
cial sales taxes from the same consumers totaling about $450,-
000,000. The retail price paid by the majority of consumers for
a package of cigarettes is about 201/2 cents. This covers a reve-
nue stamp of 7 cents, about 31/2 cents on the average in state and
city sales taxes, 4 cents to the farmers who grow the tobacco
and to other suppliers, and only about 3 cents each to distribu-
tors and manufacturers.
These special sales taxes are now imposed at the retail level
on cigarettes in 42 States and a number of Municipalities. Most
of these taxes have come within the last decade. They range
from 1 cent to 8 cents per package and are included in the
retail price of cigarettes. These special taxes accounted for the
greater part of the increased retail price of cigarettes over the
past ten years.
taxes on income There must also be deducted from our sales
dollar the increased Federal taxes on income. The normal tax
11

I
how we used our sales revenue
11111M FEDERAL EXCESS PROFITS TAX
~ OTHER FEDERAL TAXES I
~ STATE TAXES `:
r PREFERRED
W= COMMON
i
TO~PROVIDE FOR BUSINESS NEEDS
;140 '' 120 100 , p 80 _' 60 ' 40 " 20 0° 0 20 , 40_ 60 801 100, 120 __= 140
~_~-"~1A(Ctl Of~DO~LLAR~S O
and surtax are assessed equally against all taxpayers according
to the amount of their income. The Excess Profits Tax, however,
is not. This tax disproportionately takes away gains which result
from success, growth, and increased efficiency accomplished in
the period before July 1, 1950. During the fiscal year just ended,
it reduced the share accruing to our stockholders and employees
from our business success to a larger degree than in the average
company. As a consequence, net earnings from which our Com-
pany's dividend distributions and bonus payments can be made
are a smaller proportion of our pre-tax earnings.
excess profits tax credit Based upon our average earnings
in the fiscal years of the base period when we were growing,
and allowances for capital invested in Philip Morris during and
since that base period, our Exess Profits Tax credit was about
EMPLOYEES
I INTEREST
FARMERS AND OTHERS^
I I TOBACCO AND OTHER MFG..
AND DISTRIBUTION COSTS.
AND OTHER FINANCIAL COSTS
b i i i
GOVERNMENT
FOR STATE AND FEDERAL
I 1
TAXES ON INCOME
; STOCKHOLDERS
` CAI H DIVIDEND
FIUTURE `

~~ NET SELLING PRICE PER 1000 PHILIP MORRIS BRAND CIGARETTES (left scale)
~ PRICE OF FLUECURED TOBACLO* (nehtstalet
70
RE VENUE STA MPS PER 1000 CIGA RETTES (left swle)
60
50
/0000
40
30
2C
1C
1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950
7.
6.
5.
°3.
2.
1
prices
VSeuttt 11 S eCVt a1 AS~iCUltuitf
$22,600,000. After applying normal taxes and surtaxes, this
equals $4.96 per common share and is the amount we were
permitted to earn after payment of Federal normal tax and
surtax on income. All income in excess of this amount was
taxed at the rate of about 65% during the past fiscal year. Our
Excess Profits Tax credit will be subject to certain adjustments
for the next year under the now-existing tax law and earnings
in excess of this credit will be taxed at 77% for the year ending
March 1952.
investment in tobacco Our continuing rate of growth during the past four years has
increased our share of the domestic cigarette les by 70% a d:
consequently our tobacco requirementsyhave risen Last year-we
again increased our investment in leaf tobaccohfor future use
~
h~`
On account of the uncertainties of the world sitnation we ~oug
an additional amount.,
During t
igherFtha.n
~
1-1
voIume
19 51
0
re
u
eaf _ starage
~ave- als~ -Ieased
iive ourr~leaf depa
~ oper car
~ ~~ ~>n
a
0
he ~past season leaf pr e s~ avraged about 15%a
iri the re; ceding yer: This factor :; an ,- d our larg~r
~ ,, ~°`
urchases is ~ reflected in the increase of our tobacc9
~ "
,~~~~ investment -to 00,000,000, 33% higher,than last ear.
~ Y.
~. To accomrnodate ou arger reirements~ :e. ~~aY~ ~ng~~
uses ~ri ichmond and _2I `in Louis
(ditiona ware ous pace in both cities±
~ments adequate and suitable room for t]
,
eaf stores while iging.~~~r~£~
~
run
®

With his forklift truck, the operator can stack half-
ton hogsheads of tobacco with ease and precision.
These prize tobacco plants will each produce
hundreds of tobacco seeds for a future crop.
Twenty, men in Richmond discuss rates and plans for the coming year. Counterclockwise around table
from wall
left are: C. P. Jones; A. C. Britton, Factories Manager, Richmond; C. T. Ames, Jr., V.P.,
Production; L. C. Crump;
G. P. Brauburger and B. Sobol, Attorneys; E. 1L1. Powers; R. !V. Norris, Personnel Manager,
Richmond;
R. P. Roper, Director of Personnel; J. E. Lentie, V.P., T.IV.I.U.; John T. Duke; J. E. Harris;
Dwight M. Hash,
0. C. Davis; Edward t11. Dunnavant, V.P., Local 203; Mathew H. Williams, Pres., Local 203; S. E.
Blaine,
1st V.P., T.IV.I.U.; George Benjamin, V.P., T.1G'.I.U.; James T. Singleton; Clarence G. Marley,
V.P., Local 209.
14

Union President Mathew Williams
speaking on TV said, "Philip Morris
has just about the best working con-
ditions in American in.dustry today."
11'. C. Bowles receives his share of
the prize won for efj'iciency by the
production team of which he is part.
this
section
may
be removed
for
reference
On a field trip President McComas takes a moment to chat with a truckman delivering Philip Morris
at a jobber's place o/ business in Chicago.
15

MEDITERRANEAN AREA (INSET)
TYPES BY DISTRICT TYPES BY DISTRICT
CAVALLA - LATAKIA
® XANTHI - LECCE
~ CATERINI ~ PRILEP
® IZMIR (SMYRNA) - DJEBEL
- SAMSUN CYPRUS
BAFRA
PACKING AND SHIPPING CENTERS
TYPE U.S.TYPES CLASSIFICATION TYPE U.S.TYPES CLASSIFICATION TYPE U.S.TYPES CLASSIFICATION
GEORGIA o - CLARKSVILLE r MARYLAND
W
~- SO. CAROLINA W
~~ PADUCAH
ca t
W
`, -
BURLEY
~ EASTERN CAROLINA ~ 24 HENDERSON GREEN RIVER
~ - MIDDLE BELT DARK VIRGINIA ~ ® ONE SUCKER
~ OLD BELT L - SUN CURED
- PERIQUE
7
®
05M
~
0
m
A64111111101, MEDITERRANEAN SEA
1~t
BLACK SEA
®
®
W
r
:l
U
0 -
SALT LAKE CITY
,FATERn/
DIEB
BDURGAS
tH
B
m
a
LEAF STORAGE POINTS
LEAF MARKETS
Not shown: Warehouse distribution points in
Honolulu, Hawaii, and in Butte, Montana.
FT. WORTOH
Q SAN
ANTONIO
MAIN OFFICE 0
ti OFFICES AND FACTORY LOCATIONS
0 WAREHOUSE DISTRIBUTION POINTS's

Philip Morris balance sheet statistics
I
assets
Cash & Marketable Securities
-1951
1950
1948
1947
I
(000's untitted)
1946
$ 9,115 $ 8,652 $ 5,264 $ 4,857 $ 4,024 $ 2,486 $ 2,320 $ 2,455 $ 3,175 $ 3,158
Receivables 11,935 10,810 9,173 7,196 6,391 7,914 10,063 11,017 8,219 6,255
Inventories 220,839 159,611 132,444 93,913 98,812 112,745 87,280 69,948 70,570 53,143
Other Current Assets - ' - I - ~ - ~ - ~ 1,867 206 1 4,290 4 102 ~ -
Total Current Assets 241,889 179,073 146,881 105,966 109,227 125,012 99,869 87,710 82,066 62,556
Net Property Account 10,360 8,971 8,301 6,828 6,468 4,989 5,110 3,471 3,723 3,729
Prepaid Items & Other Assets 1,337 1,051 1,117 937 : 1,049 1,391 1,929 3,304 3,286 2,534
Total Assets 253,586 189,095 156,299 113,731 116,744 131,392 106,908 94,485 89,075 63,819
liabilities
Notes Payable 75,000 55,500 30,000 - 5,500 44,000 16,000 5,000 -8,000
Federal Taxes 17,760 9,415 7,811 3,431 3,440 2,681 6,992 ; 6,028 7,917 6,212
Accounts Payable 3,020 5,057 6,773 ' 5,753 : 3,866 2,574 5,047 6,952 ' 5,427 3,425
Other Current Liabilities 5,667 3,402 , 2,987 i 1,797 ~ 1,834 ~ 1,369 ~ 2,255 ~ 1,645 ~ 1,774 t
1,795
Total Current Liabilities 101,447 73,374 47,571 10,981 14,640 ; 50,624 30,294 19,625 ~ 15,118 19,432
termDebts,et2:0 g T300erves for Contingenciec. - ~
Net Worth
32,000 32,000 32,000 ' 32,000 ' 11,500 11,300 11,500 11,700 '
1949
2371 237 ~ 500 j - 1 250 1 - I - I -
_
76,491 70,513 69,604 ; 69,268 65,064 63,360 62,257 t 49,387
120,139 83,721 '
Total Liabilities and Capital 253,586
Net Working Capital
189,095 156,299 ' 113,731 ' ' 116,744 131,392 106,908 94,485 89,075 " 68,819
balance sheets at March 31
1945 1944 1943 1942
- -~::~ -- - -
140,442 105,699 99,310 94,985 94,587 . 74,388 - 69,575 68,085 66,948 43,124
' Net Asset Value of Common Stock 38.01(i) 32.40. 28.04 24.80. 23.95 23.68 22.56
21.94* 21.29* 19.28*
*-adjusted to present capitalization
(1) Before 5% stock dividend.
~
~ ~
~
iffMated Not ure
fna '"d'raisa
H th.
R.portedR_ " ,toX sate iad
t.yt:d at 38%
16,689,145 1 6.62 ~ 8.50
'In January the tax rates which applied retroactively to the fiscal year just ended were adopted by
the
U. S. Government. Prior to that time and following the end of the preceding fiscal year different
tax rates
were believed to be applicable. Therefore, the estimated net earnings reported at quarterly periods
are
different from the results as determined under the rate finally applied by the U. S. Government.
Figures for the year 1942 are on a consolidated basis with English subsidiary.

comparison of Philip Morris operations
1951 5
9
f
with the aggregate figures of its four ma jor co'mpetit s
1950 1949
I
Philip
Morris
Sales (1) $305,804 As '/o of
Sales
100.00%
Competitors
$2,329,961 As % of
Sales
100.00% Philip
Morris
$255,152 As % of
Sales
100.00%
Competitors
$2,316,574 As % of
Sales
100.00%
Net Income Before Taxes 35,087 11.47 224,604 9.64 25,167 9.84 205,497 8.87
Taxes (2) 18,398 6.01 109,817 4.71 9,864 3.86 82,977 3.58
Net Income 16,689 5.46 114,787 4.93 15,303 5.98 122,510 5.29
Total Investment
(Bank Loans, Funded Debt, Capital & Surplus) 227,139
74.28
1,600,353
68.68
170,721
66.75
1,569,072 i
67.73
Total Inventories 220,839 72.21 1,473,723 63.25 159,611 59.28 1,418,013 61.21
Net Income before Taxes plus interest . . . $ 37,035
as Per Cent of Total Investment . . . .
16.30% $ 243,450
15.21% $ 26,835
15.72% $ 224,946
14.34%
Net Income before Taxes as Per Cent of Net Worth 29.21 24.42 30.06 22.11
Analysis of Capital Structure
Long Term Loans $ 32,000 21.03% $ 493,448 34.91% $ 32,000 27.65% $ 522,657 37.39%
Preferred Stockholders 31,510 20.71 158,374 11.21 18,969 16.39 158,374 11.33
Common Stockholders & Surplus 88,629 58.26 761,514 53.88 64,752 55.96 716,791 51.28
(1) Includes Revenue Stamp Taxes (2) Includes Federal and State Taxes on Income and Federal Excess
Profits Taxes
analysis of
Philip Morris
operations
Net Sales $305,804,000
and
~
_-
- financial
~ = position
LE
$255,7`
analysis of operations
Net Sales 100% 100
Cost of Sales:
Revenue Stamps
48.17 48.8
Other 32.25 32.8
Gross Operating Profit 19.58 18.2
Shipping, Selling, General and Administrative Expense 7.36 7.6
Net Operating Profit 12.22 10.6
Other Income .03 C
Total Income 12.25 10.7e
Income Deductions .78 .9t
Net Income before Taxes 11.47 9.(/
Federal and State Taxes on Income 6.01 i 3.8r
Net Income after Taxes 5.46 ~ 5.9p
Net Income as Per Cent of Net Worth 13.89 ~ 18
s analysis o f financial position
Net Property Account as Per Cent of Tangible Net Worth 8.62
Current Liabilities as Per Cent of Tangible Net Worth 84.44
Total Liabilities as Per Cent of Tangible Net Worth 111.08
Current Liabifities as Per Cent of Inventories 45.94
.
10.7' ,
87.64
125.E6
45.97
Long Term Debt as Per Cent of Net Working Capital 22.79 i 30.~1
204BQ16?12
Figures for year 1942 are on consolidated basis with English subsidiary.

the fiscal year of Philip Morris & Co. Ltd., Inc. ends March 31.
The figures of the four major competitors are on a calendar year basis. For example, the 1950
comparison is between
the Rlarch 31, 1951 fiscal year of Philip Morris and the 1950 calendar year for the other companies.
Coiapetitors
_ $228,372 100.00% $2,286,066
20,660 9.04 191,171
8,162 3.57
~,.-' ~' - .i_:=~e~=~`:~
47
As % of ' Philip As % of =~
Salas Morris Sales Competitors
100.00% ; $171,258 100.00% $2,169t816
8.39 9,526 5.56 60,501._
~,.. ,.
WW~Y. of ~ Philip As % of
~$p/ Morris Sales pe~t1~~
$170,906 100.00% J_965,82Q
~
Q
3.43 3,491 2.04 ~f 6i01 3,293 1.93
12,498 5.47 -113,436 4.96 'A 6,035 3.52 394 ~ 4,958 2.90
6 R
x
60.64 1,559,457 68.22 102,513 59.86 t 3~744 644
107,104 62.67 074
a ~ ~ ~.~
132,444 57.99 1,416,384 61.96 93,913 54.84 272,877 $8.66._~'. ~ 98,812 57.82
$ 21,760 $ .210,207 $ 10,389 ` 9,45
~
10.13% 410
27.01 22.83 13.51
$ 32,000 29.50% $ 537,951
40,63% ; $ 32,000
20,505 18.90 :,.,158,374 11,96,
55,986 51.60
_-627,632 47.41 '
20,954
49,559
31.22%
20.44
48.34
.
~20.93-;A
8,251 4.83
tf7,082
$ 9,301 °~49 Q35
8.68% i~
$
32,000 31.49%
8U,532~.,V ~ 47,865 47.11
,~.~,10!
$A2
8
'52,000 $228,372,000 $171,258,000 $170,906,000 $178,686,000 ! $185,299,000 4 $177,901,000 ~
$141,047,000 ; $112,565,000
89 49.41 50.32 49.74 53.18 r 48.46 ~ 54.23 j 53.08 ~ 62.88
82 33.20 35.34 37.10 36.25 3 37.37 31.37 ~ 27.52 14.56
29 17.39 14.34 13.16 ~ 10.57 14.17 14.40 19.40 22.56
62 ~ 7.66 8.55 ~ 7.46 ! 6.13 6.52 7.03 8.81 9.67
67 9.73 5.79 5.70 4.44 7.65 7.37 10.59 12.89
G7 ~ .04 .34 ~ .40 1.30 .14 .08 .13 .17
14 9.77 6.13 i 6.10 5.74 7.79 7.45 10.72 13.06
5 0 .73 .58 1.27 .83 .51 .38 .36 .40
E4 ~ 9.04 5.56 4.83 4.91 7.28 7.07 10.36 12.66
F6 ~ 3.57 j 2.04 ~ 1.93 1.47 3.61 3.33 5.45 5.74
98 ~ 5.47 3.52 2.90 3.44 3.67 3.74 4.91 6.92
~ 16.34 i 8.56 ; 7.12 ~ 8.88 ~ 10.46 ~ 10.50 11.13 ~ 15.78
72A t 10. 85 ~ 9.68 ~ 9.29
1 7.21 7.86 5.48 5.98 7.56
64 62.19 4 15.57 21.03 73.14 46.60 31.00 24.30 39.40
E6 ~ 1Q4.34 ~ 61.29 ~ 67.73 89.75 64.36 49.16 43.11 39.40
S7 35.92 11.69 14.82 44.90 34.71 28.06 21.42 36.57
27 j 3Y.22 ~ 33.69 ~ 33.83 15.46 16.24 16.89 17.48 -
._ a

Statements of income for the fiscal
record of Philip Morris operations (000'sornitted) ycars ended March 31
,. ~ ._.......~
`r 1951
1950 1949 1948 1947 1946 1945 1944 1943 1942
$255,752 $228,372 $171,258 $170,906 $178,686 $185,299 $177,901 $141,047 $112,565
208,985 188,656 146,694 148,412 159,799 159,051 152,290 113,682 87,175
46,767 39,716 24,564 22,494 18,887 26,248 25,611 27,365 25,390
19,470 17,499 14,641 12,752 10,953 12,080 12,507 12,420 10,884
27,297 22,217 9,923 9,742 7,934 14,168 13,104 14,945 14,506
172 101 5880) 683(2) 156 267 149 183 193
27,469 22,318 10,511 10,425 8,090 14,435 13,253 15,128 14,699
2,302 1,658 985 2,174(3) 1,476(4) 9400) 672 515 445
25,167 20,660 9,526 8,251 6,614 13,495 12,581 14,613 14,254
9,864 8,162 3,491 3,293 4660) 6,692 5,930 7,682 6,462
15,303 12,498 6,035 4,958 6,148(6) 6,803 6,651 6,931 7,792
~ ' { +
5,996 5,246 3,497 3,498 2,998 4,497 4,496 4,260 4,470
789 818 836 863 817 866 844 831 633
8,518 : 6,434 1,702 597 2,333 1,440 1,311 1,840 2,689
7.26 : 5.84 2.60 2.05 2.67(6) 5.94 5.82 6.10 8.00
7.26 5.84 . 2.60 2.05 2.67 2.97 2.91 3.05 4.00
1,998,467 1,998,467 1,998,467 1,998,468 1,998,470 999,235 999,235 999,207 894,026
Net Sales (Including
Revenue Stamps)
$305,804
Cost of Sales (Including
Revenue Stamps)
245,937
Gross Operating Profit , 59,867
Shipping, Selling, General
& Administrative Expense
22,497
Operating Profit ` 37,370
Other Income 99
Total Income 37,469
Income Deductions 2,382
Net Income (Before Taxes) 35,087
Federal and State Taxes
on Income
18,398(5)
Net Income 16,689
Cash Dividends Declared
(Common)
(Preferred) s
6,995
1,253 a
Net Income Retained in the
Business(') !
8,441 k
Per share earned on common
shares outstanding E
6.62 `
Earned per common share
adjusted to present common
hares outstanding i I
' 6.62 :
Common Shares 12,331,544
Includes $409,890 profit on sales of securities after deduction of $137,000 of Federal income taxes
thereon.
Including renegotiation recovery of $310,000 in connection with government contracts and net premium
of $133,865 received on sale of 2%%Debentures.
Including premium of $472,000 paid on retirement of 3% Debentures, and provision of $500,000 for
contingencies.
Includes $242,000 war-time packaging ~hangeover loss (after deduction of $250,000 charged to reserve
for post-war and other contingencies)~,' also includes $275,000 for settlement of claims in
connection
with rescission of subscriptions to Cumulative Preferred Stock, 3.60% Series.
Includes Excess Profits Tax of $2,686,000.
Reflects a refund of Federal Excess Profits Taxes of prior years under carry-back provisions of the
Internal Revenue Code amounting to $1,867,528 and a credit of $300,000 representing excessive pro-
visions of prior years' taxes. ,
Subject to minor surplus adjustments (except in 1951 when 5% stock dividend was declared).
After stock split 2 for 1.
Including provision of $250,000 for post-war and other contingencies.
Figures for the year 1942 are on a consolidated basis with English subsidiary.
f

0
~

Q
increased production and In addition to uninterrupted -10-hour week operation in all
storage f acilzties factories last year, a considerable amount of over-time and extra
shift production was necessary to keep abreast of sales demands.
The continuing harmonious relationship between production
management and manufacturing personnel kept the accelerated
operation at top efficiency.
By mid-sununer the continued growth of our business made it
clear that additional plant facilities were needed in both Rich-
mond and Louisville. Our expansion program was begun in
September and was estimated to cost about $11,000,000.
Progress has been made toward the completion of a plant
addition on the site adjoining our factory in Louisville and
construction of additional leaf warehouses has advanced there.
The expansion program includes new stemming and leaf han-
dling facilities in Richmond and Louisville appropriate to the
dollar value-sales and invenfories
2.5
2.0
1.5
1.0
I J
r S
i~ I ALES
NVENTO CALEN
RIES DAR YEARS
DECEMBER 31 M S
~ I ALES
NVENTO FIS
RIES CAL YEARS END
MARCH 31 ED MAR CH 31
~
1
1
H
1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951
1
~ ~7H
FOUR LARGEST COMPETITORS
POlIIP MORRIS COMPANY
_, .
441~* = I
ihese four canpames ther with the PhTg Marri Cartpany coinprise 6rer 909G of tthq arette Industry tn
t~e Unite~$tetes tJ~
t3
.MR= -R
qo
O
18
300
250
200
50
00
50

In Richmond, President .11cComas, our
chief administratire o_flicer. addressed our
entire personnel group of LT00 people and
their fumilirs. Fle outlined the plans for
enlarging thr scope of our operations and
explained our rapital expansion program.
Flere he is pointing out the iruy in which
the job rrstronsibiluY of each person fits
into that of each other one to achieve an
e,ljectire result. A similar meeting in Louis-
ville was attended by the family groups of
our 1,300 people there.
increased capacity of the manufacturing operation. We expect
to complete the Louisville units in the fall of 1951 and the
full completion of our program is expected to be realized some
time in 193-2. Upon completion our Louisville plant will be one
of the largest production units in the industry, and our overall
one-shift manufacturing capacity will be increased by about 40%.
Rolls of cigarette paper and cello-
phane, stacked handily on ship-
ping pallets by their manufacturer,
go by elevator to one of our mak-
ing floors for final use.
Problems of expanded night shift production are
discussed by Mr. l1lcFadden, Plant Manager,
Louisville, with Mr. Schwieckert, Night Super-
intendent (standing) and Mr. Graham, Personnel
Manager (left).

sales and advertising
Nose Test - "And let the smoke roll slowly
through your nose."
The excitement of the day's
events is transmitted to mil-
lions via our sponsored pro-
gram by Walter Kiernan.
Miss Tobacco receives a Philip Morris from
V.P. Ray Jones, at the N.A.T.D. Convention.
Training and the broad knowledge that our salesmen have of
their Company and the products they sell aids them in their
daily contacts with distributors and the public. Well fortified
with point-of-sale pieces and training in their use, they are often
able to help the retailer in the field increase not only his sales
of our cigarettes but sales of his other non-tobacco merchandise
as well. A friendly relationship exists between our sales per-
sonnel and the distributors and retailers of tobacco products,
and we are grateful to them for their contribution to the devel-
opment of our sales during the last year.
Schools and colleges have found our sales and merchandis-
ing training devices, as well as our annual report, useful in
their classes on advertising and business policy.
Our advertising has continued truthful, strong and hard hit-
ting and provides both a stimulus and an aid to our salesmen
and distributors in presenting our products to the favorable
notice of more and more smokers. In addition to radio and
television our advertising is placed in newspapers, magazines,
trade journals and billboards. On radio and television we
sponsor several shows and employ spot announcements and a
news broadcast as well. Our shows on radio and TV are selected
primarily for their entertainment value but at the same time
they are planned to provide varied opportunities to many people
throughout the country. The response of these vast audiences
to our sales messages was reflected in the year's results.
Sergeant Henry H. Lee home from Korea for a surprise meeting with
his wife and daughter on the Truth Or Consequences program.
I

In front of the store Johnny and the
manager hold the placard whi-h
epitomizes Philip Morris' relation-
ship :cith retailers.
total ad vertising costs
amorGnt to a f raction
of a cent per package
Mr. Lyon discusses a tour of the Youth
portunity Program with Horace Heidt.
Two southern belles with Johnny in
the Tobacco Festival at Richmond.
Our sponsored programs include: Philip Morris Night with
Horace Heidt, CBS Radio, 9:30 P.M. Sunday, and CBS-TV,
9:00 P.M. Monday; Truth Or Consequences with Ralph Edwards,
CBS Radio, 9:30 P.M. Tuesday, and CBS-TV, 10:00 P.M.
Thursday; Philip Morris Playhouse, CBS Radio, 10:00 P.M.
Thursday; One Man's Opinion with Walter Kiernan, ABC
Radio, 8:55 A.M. Monday through Friday; Modern Romances,
ABC Radio, 10:45 A.M. Monday through Friday; Johnny
Olsen's Luncheon Club, ABC Radio, 12:00 Noon, Monday
through Friday; and Dizzy Dean, baseball commentaries before
most and after all Yankee Stadium games, on WABD and
WPIX, New York TV stations. All times given are E.S.T.
.+ I
Cr-
4
aM-
%0

distribution We added 11 strategically located warehouses for the distribu-
quality controls
The interior of our new Richmond laboratory.
personnel
Mrs. Annie M. X'illiams is in retirement on her
Philip Morris pension as a former Philip Morris
employee. Also a stockholder, she is telling Mr.
Norris about one of her hobbies, collecting Eng-
lish china for her home in Richmond.
tion of our products, bringing the total to 45 at the end of the
year. Cigarettes in our warehouses and en route were held to
about two weeks sales requirements, insuring factory freshness
in our products when they reach the retail counter.
Vice President TG'. C. Foley is in charge of purchasing of supplies and distri-
bution of finished products. His close observation of sales trends as reflected
by the movement of our products through distribution channels helps us to
schedule production in close relationship to sales demand. He also acts as a
consultant on our advertising and sales.
Last year we completed our new laboratory in Richmond. Our
Research Department constantly studies our scientific testing
methods and the characteristics of materials we use to deter-
mine their best application. Methods for making, packing and
shipping of our products are under continual review.
In addition to making hundreds of tests for the maintenance
and control of product quality, research was carried out on the
physiology of smoking and the pharmacology of smoke. Find-
ings are not only of importance to us as manufacturers but also
to the consumers and have been made available to other re-
searchers in the broad field of medical knowledge.
The Philip Morris team was increased in number to 3,786
during the year, and the fine human relationship that makes our
organization in office and factory so effective was maintained
by all personnel. The accident record in our factories continued
to be low and the general health level high. Days lost for acci-
dent or illness averaged less than half of one per cent, com-
paring favorably with the industry of which we are a part.
No major changes occurred in the management structure. In
a regular meeting of the Board of Directors in September, a
motion proposed by a non-officer Director was unanimously
carried, Mr. Lyon not participating, to the effect that:
"The Directors of the Company express the hope that Alfred E.
Lyon will continue to give the Company the benefit of the very
valuable services which he has rendered it during the past 19
years and that, while recognizing that no Director can commit
his successor, the present Directors express their hope that
Mr. Lyon will continue in active service after January 4, 1951."
H
E
22

P
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
In accordance with this request of the Board, Mr. Lyon has
continued as chief executive officer.
The cooperative spirit of every team member, stockholder
and employee alike, has helped management materially. The
pride each employee takes in his association with Philip Morris
motivates all to bend every effort to maintain the quality on
which is based the full acceptance of our products shown by the
American people and the world consumer.
conclusion The uncertainties that lie ahead of business and of all free
people in the world today seem more acute than at any time.
Measures taken by Government to meet external threats to
peace have of necessity added to the problems of individuals
and of the companies and businesses by which they live. The
number of factors affecting business beyond the control of
management has again increased.
However, in continuing our plans for the future, we are
hopeful that the results of the coming year will again provide
increased benefit to stockholders, employees, the United States
Treasury, and all others who have an interest in our operating
revenue.
I
jx~, wrCbWI4
.
President 1/ .1 / Chairman of the Board
N+
0
May 21, 1951 1-
. ~}.,
o.~

audited financial statements
Auditors' Certificate
CERTIFIED PUBLIC ACCOUNTANTS
To the Board of Directors of
Philip Morris & Co. Ltd., Incorporated:
We have examined the balance sheet of PHILIP XIORRIS & CO. LTD., INCORPO-
RATED as of March 31, 1951, and the related statements of earnings and surplus for the
fiscal }ear then ended. Our examination was made in accordance with generally accepted
auditing standards, and accordingly included such tests of the accounting records and such
other auditing procedures as we considered necessary in the circumstances. We made a
similar examination for the fiscal year ended March 31, 1950.
In our opinion, the accompanying balance sheet and related statements of earnings and
surplus present fairly the financial position of Philip Morris & Co. Ltd., Incorporated at
March 31, 1951 and 1950 and the results of its operations for the fiscal years then ended,,
in conformity with generally accepted accounting principles applied on a consistent basis.
New York, April 19, 1951.
~~4- - ~o 49W
~
I
E
I
24

j1:t1ld3 `i.*r?"t< k~, i t+. ;.
statements of earnings
for the fiscal years enrler[ M1larch 31, 1951 ttnd 1950
net sales $305,804,331 $255,752,488
Cost of goods sold .......................... ........ ........ 245,937,345 208,985,530
Cost of shipping goods, selling, advertising and gen eral admi nistration 22,496,784 19,470,228
268,434,129 228,455,758
Operating income .................. ........ ........ 37,370,202 27,296,730
P Non-operating income ........................ ........ ........ ' 99,041 172,691
37,469,243 27,469,421
Interest on debentures. . ........................ ........ ........ 840,000 840,000
Other interest charges . .................... ........ ........ 1,107,878 827,913
Provision under incentive bonus plan ............ ........ ........ 311,424 550,301
Prior service contribution under company's retiremen t plan ... ........ 115,899 79,424
~
Miscellaneous charges ........................ ........ ........ i 6,897 I 4,599
2,382,098 , 2,302,237
35,087,145 , 25,167,184
Provision for federal and state taxes on income (inc luding $2 ,686,000
for federal excess profits tax in 1951). ....... ........ ........ 18,398,000 9,864,000
Net earnings ...................... ........ ........ $ 16,689,145 $ 15,303,184
1 N
4
.L~
. tia
The accompanying notes are an integral part of the financiai statements, C7
.+«
[Y'
V
bj
W
t5

n . ..y . . ., - ^r.
..a .. .. .. -1 s' a , ~ . -d
balance sheet
assets
curren t :
:Narrh 31, 1951 nnrl 1950
Demand deposits in banks and cash on hand . $ 9,114,805
Accounts receivable from customers, less allowance for discounts and
doubtful accounts, 1951 : $776,2 76; 1950: $765,681 ........... : 11,475,934
Accounts receivable from others .... ............................. i 459,318
Inventories, at average cost:
Leaf tobacco (including imported I
leaf in bond subject to duty). ...
200,151,303
Manufactured stock .......... .............. ............ ~ 14,700,875
{
Stock in process, revenue stamps and operating supplies. .. .... f 5,986,879
~
Total inventories ...... ............................. ~ 220,839,057
Total current assets .... ............................. ' 241,889,114
property, plant and eqnipment:
Land, buildings, machinery and equi pment, at cost ................. ~ 15,493,671
Less, Allowance for depreciation I
.............................
5,134,137
1 10,359,534
other assets:
Investment, at cost, in Philip Morris & Co. Ltd. (England) (Note 1). .... 235,965
Prepaid expenses and deferred char ges .......................... 1,101,385
1,337,350 ~
$253,585,998
S 8,651,921
10,427,690
382,314
145,362,079
10,265,517
3,983,250
159,610,846
179,072,771
13,691,005
4,719,987
8,971,018
$189,095,063
~
. 01
%-J
ki
laA
The accompanying notes are af
16

i N .ar wsY a 1° ~z a A 7 Z D
u
liabilities
curren t :
Notes payable to banks .......................................
Cash dividends declared .......................................
Accounts payable ............................................
Accrued liabilities, interest, iaxes (other than federal income taxes),
incentive bonus, advertising, etc .............................
Provision for federal taxes on income ...........................
Total current liabilities ...............................
I ff unded debt:
251s% Sinking Fund Debentures, maturing April 1, 1966 (sinking fund
payments commence March 31, 1956) .......................
capital
$ 75,000,000
2,060,610
3,020,117
3,605,821
17,760,304
101,446,852
32,000,000
s
$55,500,000
3,187,353
1,869,912
3,401,999
9,414,898
73,374,162
32,000,000
stockholders' investment, represented by (note 2):
Cumulative preferred stock, par value $100 per share:
4% Series ...............................................
18,985,200 ~
19,185,100
3.90 % Series ............................................ 13,061,000 {
Common stock, par value $5 per share ........................... 12,240,605 ; 9,992,335
surplus:
Paid in by stockholders (in excess of par value of capital stocks, less
financing expenses) ...............................
33,304,643
14,288,392
Earnings reinvested or retained in the business (Note 3) ............. 43,083,797 40,471,181
120;675,245 83,937,008
Cost of preferred stock held in treasury ...................
Less 536,099 216,107
, ~
s 120,139,146 83,720,901 0
$253,585,998
$189,095,063 -p,
m
~
3 ...
~.t
!V
c,~t
integral part of the financial statements.
27

.:3
irze`crrFt~~rtaei1 ert Y er.-rr.tu
statements of surplus
f or the fiscal years ended March 31, 1951 aand 1950
paid in by stockholders
(in excess of par value of capital stocks, less financing expenses):
Balance at beginning of year ...................................
Excess of proceeds over par value on sales of 333,077 shares of com-
mon stock and 130,610 shares of cumulative preferred stock,
3.90% Series, less financing expenses .......................
Excess of approximate market value over par value of common stock
to be issued as a stock dividend ...........................
Excess of par value over cost of cumulative preferred stock redeemed
during year, 19,151 shares of 3.60% Series in 1950 and 1,999
shares of 4% Series in each year ...........................
Balance at end of year .............................
earnings reinvested or retained in the bnsiness:
Balance at beginning of year ...................................
Net earnings for year .........................................
Transfer of balance of reserve for contingencies ..................
Deduct, Dividends declared:
On cumulative preferred stock:
4% Series .....................................
3.90% Series .................................. ;
3.60 % Series ..................................
On common stock:
In cash ........................................ ~
In common stock, 116,577 shares .................. ~
iii
Balance at end of year (Note 3) .......................
The accomgranyinD notes are an integral part of the financial statements.
$14,288,392 $14,277,516
13,766,521
5,245,965
3,765 10,876
$33,304,643 $14,288,392
$40,471,181 $31,715,654
16,689,145 15,303,184
237,000
57,160,326 47,255,838
750,710 758,908
502
337 ~
, ;
~ 30,348
~ t
~
6,994,632 5,995,401
5,828,850 ~
14,076,529 6,784,657
{
$43, 83,797 $40,471,181
I
28

1 Audited statements of the English subsidiary
translated at official rates of exchange showed
net assets of $334,701 at March 31, 1950 and
net income of $35,776 for the fiscal year
then ended. Corresponding information as
of March 31, 1951 and for the fiscal year
then ended is not presently available. No
dividends were received from the subsidiary
during the period.
2 Information concerning capital shares:
Authorized:
Preferred, 350,000 shares (all of which have
been originally issued)
Common, 3,000,000 shares
Outstanding (including treasury stock) :
Preferred:
4% Series
3.90% Series
Common
(1951 includes 116,577
shares to be issued
after March 31, 1951
as a stock dividend)
In treasury (preferred) :
4% Series
3.90% Series
1951 1950
189,852 191,851
130,610 None
2,448,121 1,998,467
2,698 2,199
2,612 None
The company is required to set aside annu-
ally, in sinking funds, amounts sufficient to
redeem 1% of the maximum number of
preferred shares that have been issued. The
redemption prices are $105.50 per share
for the 4% Series and $100.75 per share for
the 3.90% Series. The company holds a
sufficient number of shares of preferred
stock in treasury for use in lieu of sinking
fund payments aggregating $342,475 to be
made within one year from March 31,1951.
The cumulative preferred stock is redeem-
able at any time, otherwise than through the
sinking funds, at $107.50 per share for 4%
Series to February 1, 1953 and $103.75 per
share for 3.90% Series to May 1, 1954, and
at diminishing per share amounts after those
dates but not less than $105.50 for 4% Series
and $100.75 for 3.90% Series; plus accrued
dividends in each case. Holders of the shares
of each series are entitled to such specified
payments upon voluntary liquidation of the
company and to $100.00 per share, plus ac-
crued dividends, upon involuntary liquida-
tion.
3 The terms of issue of the 25/g% Sinking
Fund Debentures include certain restric-
tions with respect to the declaration or
payment of dividends (other than divi-
dends payable in stock of the company) on
any shares of common stock of the com-
pany, and to payments on account of the
purchase, redemption or other retirement
of its capital shares. At March 31, 1951,
approximately $26,641,000 of the earnings
retained was free of such restrictions.
The terms of issue of the cumulative pre-
ferred stock include eertain restrictions
with respect to the declaration or payment
of dividends (other than dividends payable
in stock of the company) on the common
stock. The amount of earnings retained
free of such restrictions was in excess of
the $26,641,000 mentioned above.
Provision for depreciation of plant and
equipment charged to costs and expenses
aggregated $909,381 for the fiscal year
1951 and $900,598 for the fiscal year 1950.

2048016728

products o f the
Philip Morris Company
Philip Morris quality, a standard feature of all our products, is
the result of carefully developed tobacco know-how which is
backed by a hundred years of experience.
We start with the finest tobaccos grown, domestic as well as
imported. Next comes aging-without proper aging of tobaccos,
no cigarette can reach perfection. '1'hen the art of the master
blender is applied. All our experience is preserved in carefully
guarded secret formulas which bring out the flavor and aroma
of these fine tobaccos. Also of great importance in producing the
standard of excellence reached by Philip Morris is ultra-modern
machinery for making and packing cigarettes.
Popular-priced Philip Morris cigarettes have become our
principal product. Growing sales volume demonstrates the su-
periority of our brand for day-in and day-out smoking pleasure.
It wears well.
Spuds are a blend of high-quality domestic and imported
tobaccos, evenly mentholated. They are manufactured in two
styles-cork tipped and plain ends.
Marlboro cigarettes are spiced by the rich aroma of selected
oriental leaf. They are blended for extreme mildness and are
produced in three styles-Ivory Tipped and plain ends for ap-
peal to all discriminating smokers and Beauty Tipped (red)
created especially for the ladies.
Other cigarettes we produce which have a definite appeal to a
select market are Dunhill, king size; English Ovals, since 1918
a blend of the best quality Turkish and domestic tobaccos, a
luxury product packed in crush-proof boxes and sold in the
premium price class; and Player's Navy Cut "Medium" cig-
arettes, blended principally of select bright Virginia tobacco and
packed in sliding sleeve-like crush-proof boxes. They sell in the
premium class.
Bond Street, an aromatic blend of selected tobaccos compa-
rable in every way to the most expensive mixtures, is our largest
selling item for the pipe smoker.
Revelation is a particularly mild blend of five of the world's
finest quality tobaccos, skillfully combined. This tobacco is de-
signed to appeal to the most discriminating pipe smoker.
Country Doctor, Handsome Dan, Barking Dog and Wakefield
Mixture are pipe mixtures, each varying slightly, to appeal to
the special taste of a wide range of smokers. Lyon's Own is a
very superior mixture in the premium price class. -
I
I

II

fa I _,_;:m'd
2048016732
R

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