Philip Morris
Philip Morris Annual Report 610000
Fields
- Author
- Cullman, J.F. III
- Area
- MCADAMS,DIANE/BOARD FILE ROOM
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- PHOT, PHOTOGRAPH
- BUDG, BUDGET, BUDGET REVIEW
- Attachment
- 2048014264/2048014480
- Named Organization
- Asr Products
- Benson + Hedges
- Brinkmann
- Catana
- Cavet
- Cbs Tv
- Chemical Bank Ny Trust
- Conboy Hewitt
- Cullman Bros
- Dammann Blank
- Dobie Gillis Show
- Douglas Edward with the News
- Ed Laurens Le Khedive
- Financial Analysts Federation
- French Government Regie
- French Tobacco Administration
- Ftr, Fabriques De Tabac Reunies S.A.
- General Foods
- Hastings Lasker
- Jamestown Foundation
- Lawler Rockwood
- Life
- Look
- Lybrand Ross Bros
- Milprint
- Morgan Guaranty Trust of Ny
- Natl Cowboy Hall of Fame
- Natl Football League
- New Yorker
- Newsweek
- Nicolet Paper
- on Campus
- Perry Mason
- Philip Morris Board of Directors
- Polymer Industries
- Rawhide
- Route 66
- Scientific Advisory Board
- Sports Illustrated
- State Planters Bank of Commerce + Trusts
- Stevens Inst of Technology
- TI, Tobacco Inst
- Time
- TIRC, Tobacco Industry Research Comm
- Tv Guide
- US Information Agency
- 1st Natl City Bank of Ny
- Amer Tupakka Oy
- Benson + Hedges
- Named Person
- Adler, E.R.
- Adler, M.J.
- Ahrensfeld, T.F.
- Allen, G.V.
- Bach, S.
- Billeb, C.K.
- Blum, H.R.
- Bratt, G., J.R.
- Britton, A.C.
- Burr, R.
- Campins, F.C.
- Clarke, R.T.
- Cookman, J.E.
- Craig, C.
- Cullman, H.
- Cullman, H.S.
- Cullman, J.F. III
- Dammann, J.A.
- Dammann, R.W.
- Davis, J.H.
- Dawson, G.C.
- Depere, W.
- Dupuis, R.N.
- Etter, R.
- Faulkner, D.L.
- Fielden, W.F.
- Foster, J.W., J.R.
- Fowler, H.
- Girard, M.
- Goldsmith, C.H.
- Graham, S.L.
- Greene, R.M.
- Grimanelli, M.
- Hadraba, R.J.
- Hamilton, A.
- Hampson, J.A.
- Hanson, L.G.
- Hatcher, W.H.
- Hendler, J.
- Heymans, J.
- Hickman, D.
- Hughes, J.
- Hullinger, W.J.
- Hultkrans, P.B.
- Jewell, J.R.
- Jones, R.
- Kane, H.L.
- Kibbee, C.H.
- Kreilling, F.X.
- Lasker, E.
- Lawler, T.N.
- Leahy, R.J.
- Little, C.C.
- Lyon, A.E.
- Macon, G.W., J.R.
- Marks, B.L.
- Metzger, L.C.
- Miller, A.
- Millhiser, R.R.
- Oconnor, J.R.
- Ogletree, J.W.
- Pierpoint, H.W.
- Riddell, H.E.
- Robertson, R.D.
- Rockey, K.H.
- Roderick, R.C.
- Rolfe, J.
- Roper, R.P.
- Russell, M.E.
- Salamon, J.S.
- Santana, M.
- Sarvanne, R.
- Secter, J.
- Shulman, M.
- Smith, P.D.
- Snapper, A.
- Spatz, D.
- Sperber, W.F.
- Stefan, F.M.
- Thurston, R.
- Toledo, A.
- Turner, J.E.
- Urban, R.G.
- Vanvlack, W.
- Wakeham, Hrr
- Washburne, G.P.
- Weil, S.
- Weissman, G.
- Wenberg, H.
- White, R.C.
- Wilkinson, J.H., J.R.
- Adler, M.J.
- Recipient (Organization)
- Philip Morris Board of Directors
- Request
- Stmn/R4-001
- Master ID
- 2048014264/4480
Related Documents:- 2048014264 27
- 2048014265 Front
- 2048014266 Notice of Annual Meeting of Stockholders to Be Held 620410
- 2048014267-4272 Proxy Statement for Annual Meeting of Stockholders
- 2048014273 Notice of Annual Meeting of Stockholders 620410 and Proxy Statement
- 2048014274-4276
- 2048014277-4278
- 2048014279-4294 Address of Joseph F. Cullman, 3rd President, Philip Morris Incorporated Annual Meeting - Richmond, Virginia 620410
- 2048014295 Ballot Annual Meeting of Stockholders of Philip Morris Incorporated Held at Richmond, Virginia 620410
- 2048014296 Ballot Annual Meeting of Stockholders of Philip Morris Incorporated Held at Richmond, Virginia 620410
- 2048014297-4298 Certificate of Inspectors of Election
- 2048014299 Oath of Inspectors of Election
- 2048014300
- 2048014301-4302 Proxy
- 2048014303
- 2048014304
- 2048014305
- 2048014306-4311
- 2048014312-4313 Exhibit A Stock Options Philip Morris
- 2048014314-4316
- 2048014317 610400
- 2048014318
- 2048014319
- 2048014320-4322
- 2048014323
- 2048014324
- 2048014325-4327
- 2048014328 Exhibit A
- 2048014329-4331
- 2048014332 610400
- 2048014333
- 2048014334
- 2048014335
- 2048014336-4339
- 2048014340
- 2048014341
- 2048014342
- 2048014343-4348
- 2048014349-4362 Amend Trust Agreement Between Philip Morris Incorporated and Morgan Guaranty Trust Company of New York
- 2048014363
- 2048014364
- 2048014365
- 2048014366-4368
- 2048014369 Audit Work Performed on Inventories
- 2048014370
- 2048014371
- 2048014372-4375
- 2048014376 Exhibit A
- 2048014377-4380
- 2048014381-4384
- 2048014385 Plat Showing Portion of Property Standing in Name of Philip Morris Incorporated. Middle River District Augusta County, Virginia
- 2048014386 Philip Morris Incorporated to Virginia Electric and Power Company Deed
- 2048014387
- 2048014388
- 2048014389-4391
- 2048014392 Exhibit A
- 2048014393-4396
- 2048014397
- 2048014398
- 2048014399-4408
- 2048014409-4423 Amended Trust Agreement - Between - Philip Morris Incorporated (for Its Division A.S.R. Products Company), Successor to A.S.R. Products Corporation - and - Morgan Guaranty Trust Company of New York, As Trustee, Successor to the Chase Manhattan Bank, As Trustee
- 2048014451
- 2048014452
- 2048014453-4460
- 2048014461 Exhibit A
- 2048014462-4465
- 2048014466-4469 Burma Vita Company Fifthy Amendment of Employees' Pension Trust Agreement
- 2048014470
- 2048014471
- 2048014472
- 2048014473-4475
- 2048014476-4478 630000 Report of the Conflict of Interest Committee
- 2048014479
- 2048014480 Back Binder
- Litigation
- Stmn/Produced
- Author (Organization)
- Lybrand Ross Bros
- PM, Philip Morris
- Site
- N381
- Date Loaded
- 05 Jun 1998
- Brand
- Alpine
- Benson & Hedges
- Bond Street
- Gauloises
- Marlboro
- Parliament
- Philip Morris
- Revelation
- Benson & Hedges
- UCSF Legacy ID
- anq92e00
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P H I L I P M 0 R R I S
INCORPORATED
~ l96~
A N N U A L R E P O R T
Executivc Offices: One Ilundred Park Avenue,
HIGHLIGHTS
1981
(($000)
Net Sales .................. S 526,7;
Net Income ................ 21,5
Per Share of Common Stock:
Net Iiicome .............. $ 5.1
Dividends Declared ....... 3(
Net Income Reinvested For
Expansion .............
2'
Taxes
Federal Excise Taxes ......
$ 184,1
Federal and State Income
Taxes ..................
24, ")
CONTENTS
President's Message
2
Other: Social Security and
Local Taxes ............
4,5
Manufacturing and Leaf 4 Total Taxes ........ $ 213,3
Research and Development 4
Marketing
5 Number of Stockholders
(At Dec. 31)
Preferred ................
2,2
Philip Morris International 8
Common ................ 33,4
Subsidiaries 8-9
Executive Personnel 10 Total Assets ................ $ 351,0
Total Assets Per Share ....... 95.
Industry Affiliations 10
Financial
10 Common Stockholders' Equity
Per Share ................
47
Audited Financial Statements 12-17
Charts and Summary
18-19 The notes to consolidated financial statements should
be read in conjunction with the above data.
t
2048014426

Philip Morris Incorporated
OFFICERS
Joseph F. Cullman, 3rd
President
Chandler H. Kibbee
Executive Vice President-Finance
Robert P. Roper
Executive Vice President-Operations
George Weissman
Executive Vice President-International
Andrew C. Britton
Vice President, Chief of Manufacture
Hugh Cullman
Vice President, Assistant Chief of Operations
John E. Cookman
Vice President, Diversi fication and Treasurer
George C. Dawson
Vice President, International
Clifford H. Goldsmith
Vice President, Subsidiary Relations
Roger M. Greene
Vice President, Advertising
Justus Heymans
Vice President, International
Ray Jones
Vice President, Sales
George W. Macon, Jr.
Vice President, Leaf
Ross R. Millhiser
Vice President, Director of Marketing
Jack R. O'Connor
Vice President, National Sales Manager
Paul D. Smith
Vice President, General Counsel
Dr. Helmut R. R. Wakeham
Vice President, Research and Development
Thomas F. Ahrensfeld
Associate General Counsel and Secretary
Henry R. Blum
Controller
John A. Hampson
Assistant Treasurer
L. C. Metzger
Assistant Treasurer
Walter F. Sperber
Assistant Controller
Cornelia Craig
Assistant Secretary
Mary E. Russell
Assistant Secretary
I
a
DiRECTORS
Joseph F. Cullman, 3rd
President
Howard S. Cullman
President, Cullman Bros., Inc.
Richard W. Dammann
Dammann, Blank, Hirsch & Heming
Attorneys-at-Law
Dr. Jess H. Davis
President, Stevens Institute of Technology
Dr. Robert N. DuPuis
Vice President, General Foods Corporation
Wirt H. Hatcher
Consultant, Retired Senior Vice President
Chandler H. Kibbee
Executive Vice President-Finance
Edward Lasker
Hastings and Lasker
Attorneys-at-Law
T. Newman Lawler
Lawler & Rockwood
Attorneys-at-Law
Robert P. Roper
Executive Vice President-Operations
Arthur Snapper
Chairman, Milprint, Inc.
Sidney Weil
Chairman, Executive Committee
ASR Products Company
George Weissman
Executive Vice President-International
j Harvie Wilkinson, Jr.
President, State-Planters Bank of Commerce
and Trusts, Richmond, Virginia
Alfred E. Lyon, Honorary Chairman
Leonard G. Hanson, Director Emeritus
Herman E. Riddell, Director Emeritus
Kenneth H. Rockey, Director Emeritus
TRANSFER AGENT
Morgan Guaranty Trust Company of New York
30 West Broadway, New York, New York
REGISTRARS
The First National City Bank of New York
55 Wall Street, New York, New York
Chemical Bank New York Trust Company
100 Broadway, New York, New York
COUNSEL
Conboy, Hewitt, O'Brien & Boardman
39 Broadway, New York, New York
AUDITORS
Lybrand, Ross Bros. & Montgomery
2 Broadway, New York, New York
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PHILIP MORRIS iNTERNATIONAL
100 Park Avenue, New York 17, New York
George Weissman, Chairman, Chief Executive Officer
George C. Dawson, President and Chief Operating Officer
Justus Heymans, Senior Vice President
Sidney Bach, Vice President
William F. Fielden, Vice President
Robert J. Leahy, Vice President
James E. Turner, Vice President and Secretary
George P. Washburne, Vice President
BENSON & HEDGES (CANADA ) LTD.
Brampton, Ontario
Robert J. Leahy, President
M. J. Adler, Vice President & Chie f o f Operations
John Hughes, Vice President, Cigar Sales
Antonio Toledo, Vice President, Marketing
Joseph Secter, Secretary-Treasurer
PHILIP MORRIS & CO., LTD.
London, England
Earle R. Adler, Managing Director
M1LPR1lOdT, INC.
Milwaukee, Wisconsin
Arthur Snapper, Chairman o f the Board
Fred hL Stefan, President and Chief Executive Officer
Robert C. Roderick, Vice President, Manu facturing
.
Wagner Van Vlack, Vice President, Marketing
C. K. Billeb, Vice President, Engineering
Donald L. Faulkner, Vice President, Merchandise Manager
S. Lyle Graham, Vice President, Personnel
Walter J. Hullinger, Vice President, Manager, Field Operations
Paul B. Hultkrans, Vice President, Manager, Industry Sales
Adolph Miller, Vice President, Director o f Research
Jack R. Jewell, Secretary
NICOLET PAPER CORPORATION
West DePere, Wisconsin
Henry Fowler, President S
Robert Etter, Executive Vice President
Robert J. Hadraba, Vice President-Director of Sales
Frank X. Kreiling, Vice President & General Mill Manager
Herbert Wenberg, Vice President-Technical Services
ASR PRODUCTS COMPANY
New York, New York
Robert G. Urban, President
George Bratt, Jr., Vice President
Joseph A. Dammann, Vice President and Treasurer
Richard W. Dammann, Secretary
AMERICAN SAFETY RAZOR COMPANY
New York, New York
Richard D. Robertson, Vice President-Staunton Operations
Jay S. Salamon, Vice President, Marketing
EVER-READY RAZOR PRODUCTS LTD.
London, England
Earle R. Adler, Chairman o f the Board
SUPREME PRODUCTS CORPORATION
Chicago, Illinois
David Spatz, President
TME LIGHTFOOT COMPANY
Hoboken, New Jersey
B. L. Marks, President
PAL BLADE CORP., LTD. (CANADA )
Montreal, Quebec
Jack Hendler, President & General Manager
POLYMER INDUSTRIES, iNC.
Springdale, Connecticut
Dr. Frank C. Campins, President
Richardson Thurston, Vice President and General Manager
Raymond T. Clarke, Vice President
John W. Foster, Jr., Vice President
Dr. Howard L. Kane, Vice President
J. W. Ogletree, Vice President
Ralph C. White, Secretary-Treasurer
Horace W_ Pierpoint, Controller
I
I
I

P H I L I P M 0 R R 1 S
~- -
INCORPORATED
1961
A N N U A L R E P O R T
Executii;e Oflices: One Hundred Park AUCntte, New York 17, New York
I
I
HIGHLIGHTS
$ 351,018
95.85
Net Sales .................. S 526,732 $ 506,412
Net Income ................ 21,511 20,98-}
Per Share of Common Stock:
Net Income .............. S 5.61 $ 5.44
Dividends Declared ....... 3.60 3.60
Net Income Reinvested For
Expansion ............. 2.01 1.84
Taxes
Federal Excise Taxes ......
Federal and State Income
Taxes ..................
Other: Social Security and
Local Taxes ............
Total Taxes ........
Number of Stockholders
(At Dec. 31)
Preferred ................
Common ................
S 18-1,1-16 $ 175,947
24,361 23,370
4,839 3,939
S 213,3-19 $ 203,256
2,200
33,474
Total Assets ................
Total Assets Per Share .......
Common Stockholders' Equity
Per Share ................
1960
($000)
2,238
34,451
$ 321,717
87.62
47.93 46.46
The notes to consolidated financial statements should
be read in confunction with the above data.
2048014429

PRESIDENT'S MESSAGE
Philip Morris maintained its forward , momentum ir
1961.
Net sales amounted to $526,752,000, an increase o
4 per cent over last year's total of $506,412,000. Net
income of $21,511,000 was 2.5 per cent greater than the
$20,984,000 for 1960. Unit cigarette sales were at a new
high, and both net sales and net earnings increased for
the eighth consecutive year.
On a per common share basis, earnings were $5.61
in 1961, up 3.1 per cent over $5.44 for 1960.
Dividends of $3.60 were paid on the common shares,
the 34th consecutive year of common stock payments.
Dividends of $4.00 were paid on the 47o Cumulative
Preferred Stock and $3.90 on the 3.90% Cumulative
Preferred Stock.
CIGARETTE SALES INCREASED AGAIN: Cigarette
sales were again the most important factor in the
improved results for 1961. Shipments of our American-
made cigarettes both for the domestic and world
market were significantly ahead of the previous year.
A marked profit improvement resulted from increased
cigarette production in the United States. This profit
improvement was offset by heavy introductory expenses
in Canada and England, important additions to our
non-tobacco research, development and new product
programs, and by adjustments occasioned by the decline
in the value of the Venezuelan bolivar.
Marlboro had an excellent year with important gains
both domestically and overseas. Marlboro is the largest
selling American-made filter cigarette in the flip-top
box in the world. It is also becoming increasingly
popular in the king size soft pack.
Parliament has been on an accelerating sales curve
all through 1961. It is far and away the world's largest
selling recessed filter cigarette. More and more smokers
are recognizing the advanta es of Parliament's recessed
filter and distinctive mild blend.
Philip Morris brand has had a healthy year marked
by a trend away from the long decline this brand had
been experiencing, and for the first time in a decade,
its production increased. The heartening public
response to our new Philip Morris King Size
Commander was responsible for the improved Philip
Morris brand sales performance. The noticeably better
tasting, better made cigarette produced by the new
Mark VIII making machine attracted many new smokers
to Philip Morris Commander.
Our Alpine brand continued to share an important
segment of the menthol filter field, and Benson & Hedges
in its distinguished new packet had a fine sales
increase to strengthen further its position as America's
largest selling premium priced premium quality
cigarette.
Philip Morris International expanded its operations
on a number of important fronts. `
0
2 204801443t3

INTERNaTIONAL OPERATIONS EXPANDED: In
Canada, our wholly owned company, Benson &
ed~,~,es ( C;:nnada ) Ltd. opened a fine new factory iu
rampton, near Toronto, and introduced in selected
iarkets our Alpine and Parliament brands. Reaction
by Canadian smokers to these products which are
niade from Canadian grown leaf, using Canadian
produced packaging materials and employing Canadian
personnel, has been encouraging so far. Distribution is
being widened to all important areas of Canada early
in 1962.
In Venezuela, our affiliate Catana strengthened its
position when it amalgamated with Cavet, another
large cigarette manufacturer in this important South
American country. Profits to Philip \torris from
Venezuela were reduced in 1961 by the devaluation
of the bolivar, but «e believe Catana has measurably
enhanced its position in the Venezuelan market during
the vear and the future should show a favorable profit
trend. Philip \forris is receiving dollars from Venezuela
on a satisfactory basis.
Philip \torris (Australia) Ltd. enjoyed a year of
sustained sales progress with profits at a satisfactory
level, but not keeping pace with the sales increase, due
to the expense of introducing Alpine and Philip \Iorris
King Size. Both the new brands were successfully
launched and are going, established brands in
Australia. Philip hlorris Regular and Marlboro also
howed good increases. The organization and
roductiou facilities of Philip '1lorris & Co., Ltd.
England )%c,cre strengthened and enlarged, but our
osition still remains very small in this market.
Philip Aiorris International was active in Europe.
In Switzerland, Marlboro, made under license by
Fabriques de Tabac Reunies SA, improved its leading
position. In West Germany, \larlboro made under
license by the Brinkmann Company showed consistent
sales gains and enjoys a fine volume.
NEW LICENSING AGREEMENTS SIGNED: In
France, Parliament was successfully introduced
under a manufacturing license arrangement with the
French Government Regie. In Benelux, Philip NIorris
is being manufactured under a licensing arrangement
made late in 1961 with Ed. Laurens "Le Khedive."
Marlboro will be introduced in Finland in 1962, to be
made there by Amer-Tupakka Oy, under license from
Philip D4orris.
In South America, Philip Morris brands have a wide
acceptance and our sales in this important market
increased in 1961. In the Far East we enlarged our
position, especially in Hong Kong where Philip Morris,
locally made to our quality standards, were successfully
introduced. In the Philippines, sales of our locally made
Philip Morris and Marlboro brands were sharply
curtailed at year's end by restrictions on the importation
W f American grown tobaccos.
Philip Morris brands have historically enjoyed a wide
cceptance in world markets. We are aggressively trying
o strengthen and enlarge our position in this rapidly
growing segment of the cigarette industry. Our principal
brands have a unique international character which we
feel represents a most promising opportunity for Philip
\[orris growth in the future all over the world.
PAL, GEM PREMIUM BLADES INTRODUCED:
In 1961 we reactivated the name American Safety
Razor Company to indicate our emphasis on this
important blade and razor division of ASR Products
Company, our principal non-tobacco consumer products
activity. During 1961 we continued our intensive
program of product development and product
improvement at American Safety Razor. The first result
of this program reached the shaving public early in the
year when the new Pal Premium injector blade was
introduced nationally. Later in the year we introduced
the new Gem Premium Edge single edge blade to
strengthen our dominant position in this segment of
the blade market. Philip Morris sales energies and
advertising properties are being used to promote both
these new products and results have been encouragirig
so far. Both of these new products are superior to
anything we have produced in the past, but they
represent only our first steps in a much larger program
which we believe will give consumers here and abroad
a new standard of excellence and shaving comfort.
Profits of ASR have been affected by our new
product development and research program as well as
our expanded promotional effort, but familiarity with
the razor and blade business has reinforced our
confidence in its future. Wet shaving is becoming more
popular throughout our enlarged world population.
1961 was not a satisfactory year for our flexible
packaging subsidiary, Milprint, Inc. of Milwaukee.
Profit margins continued to narrow in the face of
increased costs of production and -naterials without
compensating increase in prices to o,..r customers. The
industry continues to be plagued by excess capacity.
We are making determined efforts to increase efficiency
and develop more profitable lines.
NICOLET OPERATION IMPROVED: Nicolet Paper
Corporation, makers of glassine and sulphite papers in
DePere, Wisconsin, a Milprint subsidiary, improved its
operation. We continue to strengthen our Milprint
organization against the day when more normal
conditions in the packaging industry will permit
Milprint to produce satisfactory profits on its volume.
The future for Philip Morris appears promising in
both domestic and international operations. The
world-wide demand for quality American type
cigarettes in general, and brands made by Philip Morris
in particular, should expand with the increase in the
world's population and the economic growth of many
underdeveloped countries.
Our emphasis on quality as a foundation for growth
is firmly planted in all the people o f Philip Morris all
over the world whose efforts have resulted in Philip
Morris' present position o f unique strength. Thanks go
to them especially for the progress made in 1961.
New York, N. Y., February 28, 1982
.!
JOSEPfi F. GULLMAN, 3rd
President
3

1]OME r3TtiC TOgACCO
Philip Morris plants at Richmond and Louisville
(upper right) added evening shifts to meet increasing
demands for the Company's cigarette brands.
MANUFAG't[3R3NG AND LER.F
i
In 1961, the Jtanufacturing Department at its plants in Richrnond'
and Louisville continued its program of introducing new and
improved machinery and manufacturing techniques designed
further to enhance the quality of our products and the efficiency
of manufacture.
Production of Philip Morris Regular cigarettes was transferred
during the year to Mark VIII making machines. This is the
revolutionary equipment, first successfully employed on Philip
Morris Commander, which produces cigarettes that are noticeably
better made, better tasting and more uniform.
During 1961, new three-year contracts were signed with the
major unions which represent the Company's hourly employees.
The Company continues to enjoy a history of fine relationships
with its skilled men and women.
Leaf purchases in 1961 were increased to provide for growing
sales in the United States and abroad.
The 1961 Burley and Bright crops were appreciably larger than
1960. Their average prices again were higher than those of the
previous year, and prices paid by Philip Morris were also higher.
Turkish-type leaf was of satisfactory quality and was purchased
at about the same price as last year.
RESEARCH AND DEVELOPMENT
During 1961, the Research Center staff at Richmond was further
augmented to meet the growing demands on its skills. Facilities
for flavor studies were expanded, and the staff continued its searcr
for improved methods of evaluating and testing leaf, other cigarettE` ,
components and packaging materials.
2048014432

Subsidiaries, as wejl, maintain product development operations,
and use tlie Philip Morris corporate research center facilities to
supplement their o«;n activities. These specialized units work for
the continued improvement of product quality and the development
pf new products to meet consumer interests and demands.
MARKETING
The C:oiuhauv's major brands-Marlboro, Philip Morris,
Parliameut, Alpine and Benson & Iledges - strengthened their
positions in the inclustrv. It is «orthv of note that Philip Morris is
the only cigarette manufacturer with established brands covering all
segments of the cigarette market: full Havor filter, high filtration,
regular, king size, menthol and premium priced.
Advertising again played a key role. For the 1961-62 television
season. the Company's brands are supported by the successful
diversified lineup of network programs - Professional Football
(National Football League ), Perrv Mason, The Dobie Gillis Show,
Douglas Edwards witli the News, Rawhide and Route 66 -
carefully selected the previous year. This is an unusual and
desirable achievement, particularly for 1961, a vear noted for the
high fatality rate of new as well as established shows. Moreover,
the Companv's television properties were top rated in their time
periods. Such performance means the Company reaches its
audiences at a cost significantly lower than the industry average.
Color newspaper advertising again in 1961 was used where
the added imhact and visibility of color justified the premium
cost. Black and white newspaper advertising continued its major
role because of its relative efficiency and universal availability.
Magazines reaching national audiences -such as Life, Look,
The New Yorker, TV Guide, Sports Illustrated, Newsweek and
Time - provided their _special function of portraying product
advantages with high quality reproduction not available in other
print media.
I
Network radio supplemented national television throughout the
country in hundreds of markets.
Local television and radio spots delivered additional penetration
in major selected inarkets. _
Revelation and Bond Street smoking tobaccos were advertised
chiefly through national magazines and were supported by strong
point-of-sale merchandising.
The total marketing efforts behind the brands' successes were
demonstrably effective. Sales, Sales Promotion, Public Relations
and Marketing Research each supplied special merchandising and
promotion to make up the Company's total marketing effort.
Enhancing basic distribution through all types of outlets
were special programs to assist in the merchandising of cigarettes
in the nation's super markets, vending machines and other
specialized sales areas; e.g., the fourth in a series of volume outlet
merchandising films, "The Consumer Wins Or Else," was
completed in 1961 and demonstrated to super market management
mutually advantageous methods in which to stock, display,
merchandise and sell cigarettes.
In addition, special programs were directed toward the college
market. Chief of these is the popular "On Campus" column by
humorist Max Shulman, which appears in the campus newspapers.
Marketing Research guided the Company's marketing efforts
into the most productive and efficient areas. This Department
conducts continuing surveys among the smoking public to detect
and evaluate changes or new trends in tastes and types of
cigarette preference.
Dwayne Hickman, star of the Dobie Gillis Show (CBS-TV)
discusses future plans for the comedy series with Roger
M. Greene, Advertising Vice President, left, and Ross R.
Millhiser, Vice President and Director of Marketing.
5

DIVISIONS AND SUBSIDIARIES
George Weissman, Chairman
of Philip dforris International,
left, and 11f. Girard of French
Regie, following New York press
conference to announce his-
toric cross-licensing a;reement.
PHILIP Mt3RA$S 1111TERIUA7if3NAL
Throughout the year, the Companv's international activities wer
again increased and expanded. To reflect more accurately th~
scope and nature of the Company's worldwide operations, thi;
division's name was changed in Scptember from Philip Morris
Overseas to Philip 'Morris International.
The importance of this division's activities is growing. Sales
potential internationally is impressive. As standards of living rise
in the rest of the free world, per capita consumption of cigarettes
increases strongly.
Philip Morris is in a position to capitalize on this potential: the
reputation of the Company's domestic products assists their
acceptance around the world; the Company has historically
Joseph F. Ctdlman, 3rd, left,
President of Philip Morris, and
M. Grinumelli, head of the
French Gocernment Tobacco
Administration, at Ei$el Tower
reception to announce unique
international Gauloises-
Parliament agreement.
Officials of Amer-Tupakka Oy and representatives of Philip
Morris International f ollowing signing of agreement under which
Marlboro cigarettes will be made and marketed by that firm in
Finland. From left, Martti Santala, Director of Sales, and Reino
Sarvanne, Director of Production, both of Amer-Tupakka Oy,
with George Weissman, Chairman of the Board, Sidney Bach
and Justus Heymans, all of Philip Morris International.
engaged in foreign trade; trained personnel knowledgeable in
world trade are equipped to further the Company's interests; and
well founded licensees and subsidiaries are able to take advantage
of expanding markets.
In 1961, Philip Morris International again operated effectively
in three ways:
it exported American-made cigarettes to more than 104
countries and territories,
its affiliated companies manufactured and sold Philip Morris
cigarettes in 4 countries, and
the number of licensees, who make and market the Company's
cigarettes, grew to 8.
In all cases, quality standards of the parent Company are closely
supervised and implemented by Philip Morris personnel.
During the year, progress was made in all three areas:
Export: Despite import restrictions imposed by many countries
which have been key markets for Philip Morris brands, 1961 was
one of the best years for the sale abroad of cigarettes made in
the United States. To strengthen the sales effort, Philip Morris
International stationed men in the field in Europe, the Far East,
and South America.
Affiliated Companies: A modern cigarette factory was completed
near Toronto by Benson & Hedges ( Canada ) Ltd. and the
production and sale of Parliament and Alpine cigarettes began in
the early Fall. Consumer response has been encouraging.
An amalgamation involving C. A. Tabacalera Nacional
( CATANA ), an affiliate of Philip Morris, and C. A. Venezolana
de Tabaco ( CAVET ), was announced in December. Philip Morris :
2048014434
6

Through export to more than 100 countries, 8 licensing
arrangevients, and 4 affiliates, Company brands are growing
as international favorites. Philip Aforris personnel and research
facilitias insure trniform high q«ality around the world.
etaiucd its important position in the amalgamated company,
ne of tlie major commercial enterprises in Venezuela with a
artnership of local and U.S. capital.
Philip \lorris (Australia) Ltd. made further progress, introducing
Alpine and Philip \lorris King Size with gratifying results.
Philip Morris & Co., Ltd., England, completed its first full vear
of operations in a new factory in London, and launched Alpine
cigarettes in the United Kingdom market.
In all four companies, local nationals comprise the majority of
personnel: more than 95 per cent of Benson & Iledges ( Canada )
Ltd. employees are Canadian; in England, operations are staffed
100 per cent by English; and 100 per cent Australian in that
country; less than one per cent in Venezuela are non-Venezuelan.
Licensees: Licensing agreements are desirable where local import
duties, currency restrictions or price discrimination makes export
from the United States impractical. Philip \iorris International has
eight such agreements.
In the Fall; international attention was drawn to a cross-licensing
agreement between Philip Morris International and the French
Tobacco Administration. Philip Morris was pleased that the Regie,
one of the oldest and greatest tobacco organizations in the world,
honored the company, not only by selecting Parliament to be the
first U.S. brand to be made 'and marketed in France, but bv
choosing Philip Morris to manufacture and sell the famous
Gauloises, Western Europe's largest selling cigarette, in the U.S.
Sales of both brands have been successful.
Other licensing agreements concluded during the year provide
I for the manufacture and sale of Marlboro in Finland, and Philip
Morris in Ilong Kong and The Netherlands.
Earlier licensing agreements are in effect in Panama, the
Philippines, West Germany and Switzerland.
On each of its three fronts, Philip Morris International will
be confronted by such problems as the growth of regional economic
blocs, additional import restrictions, imbalances of currency and
a continued surge of nationalism around the world.
However, the potential is large and Philip Morris International
is welll positioned to operate within the framework of the situations
as thev exist from one countrv to another.
The Honorable Alvin Hamilton, Canadian Minister of Agriculture, right,
watches first production of Alpine and Parliament cigarettes during
dedication ceremonies for new Benson & Hedges (Canada) Ltd. plant
near Toronto. From left, Robert J. Leahy, President, M. J. Adler,
Production Vice President, both o f Benson & Hedges, and Mr. Hamilton.
2t?48t? 14$35

\Idpnnt bufldx /Icsihle p.akntra tn the ,ixv:h, mquirrmrnt, uf yuur prv~du. t-
t.o latvri ur n duen d nr.d lc. .lt NIr -,Awrn> tu ;,.- knkr pr.tdenw arr
ne.er arr.,n¢ed tn tacor a pnrtrculer marered nr;v:ntin6 Prmex.'Phrrr+nu ncad
tu hr.- .Vtlpnnt ulfrra inu fRe ardrat ee-:.-t a:u.:eBJe ontuArro. Gur ne<t
pm kage .an heoefit (rum thu "uprn rnmd" .qproar h by tha {uourwr in Ik.~hle
pn- kaRmF Your ruaom combination p.u knae wdI he produaA hr a nat:unwde
¢.h. drergn and pruductinn org:uuennon wnh Gt vrara vt;nnrrnr Che rmult'
\tare pn,tecuon. mnre:wka sazle for vnur produa at eaun..nu.xl ..mt.
Now ur a grnd .... c to dtncu. er ...
MILPRINT PACKAGING
A MARKETING POWER
~
MILPR13di'!', It14C.
The flexible packaging industry remained intensely competitive
during 1961, and Milprint took further steps to position itself to
take advantage of changing competitive situations - and new
packaging materials.
Substantial reductions were made in factory and administrative
costs, and a number of Milprint's actions during the year were
directed to the improvement of customer service and the
development of new products.
- the field sales force was realigned to provide more efficient
handling of customer needs.
- a field technical service force was created to offer on-the-spot
assistance in solving packaging problems for Milprint customers.
- merchandising efforts were enlarged, and research and
development activities were expanded to develop new packaging
techniques and to explore new materials.
- new printing equipment was installed at the Downingtown,
Pennsylvania, and San Francisco, California, plants, resulting in
better service for Milprint customers in those areas.
Two new packaging materials, long in development, were
among the many new materials and packaging concepts
introduced in 1961. Each has received favorable acceptance in
preliminary market applications: Forlan, a versatile new type
plastic food and non-food wrapper, provides marketing, functional
and economic advantages; Nealam is an improved plastic coated
film for vacuum packaged meat and other food products.
Nicolet Paper Corporation, a subsidiary of Milprint, began to
produce and market aluminized glassine, a product that provides
a superior glassine by incorporating many of the characteristics of
foil. In addition, Nicolet has been equipped to furnish wax coatings
on certain products sold to major accounts.
~
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8

I
I
i
A-S-R PRODUCTS COMPANY
Robert G. Urban was appointed President of this Division in
November. He has had broad experience in marketing with several
lar,cre consumer product firms.
In September, Sidney Weil retired as President of A-S-R
Products; he"has agreed to continue as Chairman of the Executive
Committee and will serve the company in an advisory and
consulting capacity.
Also during 1961, A-S-R Products re-established American
Safety Razor Company as a division.
Two important developments marked American Safety Razor's
year:
1. Pal Premium blades were introduced and Pal's share of the
injector razor market improved.
2. New Gem Premium blades were marketed nationally late
in the Fall.
Supreme Products Corporation, a subsidiary of A-S-R Products,
continued as a major factor in the manufacture of drill chucks. In
addition, Supreme has been awarded a defense contract to produce
bomb fuses.
n Out of Space-Age Technology comes a
blade that takes friction out of shaving
New Pale Premium Injector Blade rides on
Liquid Ball Bearings to give shaves that feel friction-free!
' e...-.!c:.at iaim c+Mr {svw da.pny, .r v:ae*[. Y+sn pc
. .. . ... wa.a x.-r.
r.. x w. r...v.e..,:...,... w.~
+n M*1 uM. fMM.b.a:.nr M
au6.e
POLYMER {N®US'Y'R9ifiS, INC.
The new polymerization plant completed late in 1960 has made
it possible for Polymer to move farther from its historic role as a
custom formulator to that of maker and marketer of a proprietary
line of polymers. For example, Polymer 65 - a textile finish
developed by this subsidiary's chemists -was successfully
introduced in 1961 and plans call for other Polymer-developed
specialty products to follow.
Polymerization plant production is being increased, since the
new facility is currently operating at 100 per cent of capacity.
.
New from GEM
I
New GEM Premium Edge-
now Micro-Misted to end blade tug!
.,`ru+,P.emum[6g.wa[q.w,waae,asf u«ro.4suea-ew.yswaqdarrnanyenm4
. vm.e xw e+pt"MCey bekm ftw ,o- aakapc as.ec Tntts «"v Ge~* ermwm 4Ms
-v..~nstmsMus.weHuleurs+x+{Mt~ bSdo1+9""''*e~s~r.eha+sbettxM6Wt"e
rr..ryouwor.t.rc.e,a,tiewxcrf~~ Y~M'7s~.w,w.edwer,- xaut~
.!'nmmrf .-. '. naeMtbsnw.bYa: rocianP.eu,wm
-,.ca+uTVwmewri,a4.a..nrY.w. EJSeiKta,na~anaa.:.r~Yreeaw~.yet
y t tA y bpan,.a4p 4 is/Yf i*mth sietl: w.k up rtw erw yent~taxa ~n hsh~unBu
x +ey4aAnrbYaa..nNH'l.eLbMt4nbMY itimOMnaOOO.nMMBCaPnmwmE.~p'
b~e+trasMacd3e.riw~GamMr*wnEdpa;a &atle4nvrMase.astawaeuwddbr' .
9

Hatcher
Heymans
Wakeham
Riddell
O'Connor
="` d. 1961 one Share of Phti Morris common stocl
~` represented
t~`+
~ ~` w ~143.84
_Safes of=
~
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:
~ -. 01-st 6f goodsd sold ru, . , 109.53
~ fo~viihich ~5a:28 wa~xc~sP tazesr " '
L,,=sqli nq,generaiana,~,
a inIstrat[ve_ hxusfitsemre,
-
~ na~eratin~neo~ne of ~ _ $12.95
.~ _
~
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p#of3erating InCome a ini s ,
ritmoperatng deduct ons had
r
__ ~iet eQst of: ,60
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ated
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preferred stocR divrtlenqs were - .16
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`~_ ;~ =_f eaving elrnittgs available for ~ _
-
ome 41121, -
: . $5.61
*'' _
,~s.n
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60
p~iwdend of: ~ ~~ 3
lIIp,NJOrt'fs reTain[
grpVtttt ,~ :
S
EXEOL7TIVE PERSONNEL .
Wirt H. Hatcher, Senior Vice President of Philip Morris, retired
at the end of the year. He will continue to make available to the
Company the benefits of his 47 years of tobacco experience by
serving as a consultant and as a member of the Board of Directors.
In April, the Board of Directors elected Dr. Helmut R. R.
Wakeham Vice President-Research and Development.
The Board in October elected Jack R. O'Connor Vice President-
National Sales Manager and Justus Heymans Vice President-
International.
In accordance with Company practice, Leonard G. Hanson
and Herman E. Riddell, having reached the age of 70, became
Directors Emeritus. Mr. Riddell had served on the Board for
twentv-five vears, and Mr. Hanson for twentv-seven. Edward
Lasker was elected a Director in November. Mr. Lasker, partner
in the California law firm of Hastings and Lasker, brings to the
Board wide experience in advertising as well as law.
The Company was saddened by the death in January, 1962,
of Milton Dammann, Chairman of the Board of ASR Products.
He had served that company for more than fifty years.
INDUSTRY AFFILIATIONS
The Tobacco Industry Research Committee, which Philip Morris
has supported since its inception, has now contributed $5,450,000
to impartial investigation of the relationship, if any, between
tobacco and human health. Some of the nation's most respected
scientists and medical institutions have conducted research under
TIRC grants. The annual report of Dr. Clarence Cook Little,
Chairman of the Scientific Advisory Board of the TIRC, is
available on request.
The Company is a member of the Tobacco Institute, an
organization composed of cigarette and tobacco manufacturers.
The Institute and its president, former career Ambassador and
U. S. Information Agency Director, George V. Allen, increasingly
is recognized as a spokesman for the tobacco industry.
In May the Institute will cooperate with the Jamestown
Foundation in the celebration of the 350th Anniversary of John
Rolfe's first successful tobacco crop which signaled the beginning
of the tobacco industry and the start of international trade on
the North American continent.
FINANCIAL
As reported elsewhere in this report to stockholders, consolidated
net sales were up 4 Jo in 1961 over 1960. Due to the gratifying
increase in cigarette sales and the substantial profit increase in
domestic tobacco operations your Company was able to carry out
programs of expansion abroad and to absorb certain financial
adjustments and still report an increase of 2.5% in consolidated net
income for 1961 over 1960.
Among factors adversely affecting the rate of increase in
I
I
dw,

Dtuing their national cout;etition in Riclunond in the Spring, mernbers of the Financial Analysts
Federation totued
~ Philip Jforris' Research Center facilities and heard Company officials discciss Philip 1lorris and
its sTlbsidiaries.
~
~
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I
consolidated net income were adjustments to the decline in the
exchange rate of the Venezuelan bolivar, heavy introductory costs
undertaken in the production, marketing and distribution of
Parliament and Alpine cigarettes by Benson & Hedges of Canada
and lower sales and margins in our non-tobacco operations.
Earnings retained in the business of $7,329,000, coupled with
depreciation charges of 85,638,000, more than covered capital
outlavs of $8,733,000 and long-term debt retirement of $2,000,000.
In 1961, the Compan,v acquired 11,905 shares of preferred stock
and 44,600 shares of common stock. All purchases were made
in the open market and at year end the Company held 32,758
shares of 3.90% preferred, 9,637 shares of 4% preferred and 53,332
shares of common stock in its treasury.
Substantial increases in leaf inventories necessitated by growing
cigarette sales were financed by an increase in short-term borrowings
which at year end stood at $45,214,000. This trend will probably
continue in 1962, accompanied by increased interest charges.
}
CUlVSOLIDATED ySTATEMENTIlOF'S a!lRCE
AND USE O~~UNDS
. Yeer ended ISecernber 31, 1961 ~
~-
~ ~
O
S
S
--------' _,_ -_,_
q RGE OF _FUnD
Net Earit~~s 511
- X5.~Y ;~
638
Capifial lm rovernents I
1141
~tetiremeno~" ~.ang="Cern,
Debt..
,pommon ahtt Preferred
~ t..2.
;
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'
6.:..:.. .! ...1.,
tzauRA,(_uiiuci _
gPt on +w' - ~ i 7$Z
~
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t1i5`posai-
of Fixed Assr ts _
~--
Other. Net 3d7
~Itased for
Sf-
ock Pur
TCeasurv
5
382
<
,
,
~
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~nividends P6
~or ~
'
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~7e~lare ;
-
14,182
~' `'
,lncrease in Working
-
C*pitQE i : 436
~~ ~_-
.ti _.t- r . .. ... .

PHILIP MORRIS (INCORPORATED IN VIRGINIA) AND ITS CONSOLIDATED SUBSIDIARIES
INCORPORATED
1
CONSOLIDATED BALANCE SHEETS
for the years ended December 31, 1961 and 1960 (NOTE 1)
ASS ETS : 1961 1960
Current:
Cash .................................... S 15,881,939 $ 11,795,531
Accounts and notes receivable, less allowances
for discounts and doubtful accounts ....
27,901,727
27,380,535
Inventories (Note 2 ) ...................... 232,541,105 209,325,774
Prepaid expenses .......................... 1,025,679 1,316,736
Total current assets .................. 277,350,450 249,818,576
Equity in net assets of unconsolidated foreign
subsidiaries ..............................
7,282,258
7,558,077 I
Land, buildings, machinery and equipment, at cost ... 99,065,689 93,641,243
Less, Allowance for depreciation ............ 37,506,097 33,680,910
61,559,592 59,960,333
Deferred charges and other assets .................. 3,232,965 2,746,400
Brands, trade-marks, patents and good will, less
amortization .............................
1
593
079
1
634
109
,
, ,
, ~
$351
018
344 $321
717
495 4.
,
, ,
, 00
a
~
The accompanying notes are an integral part of the financial statements. .m
4k
-A
12

I
LIABILITIES: 1961 1960
Current:
N otes payable ....... . .................... 5 4,5.21-l.cu){) $ 20,966,000
.
Long-term liabilities due within one year...... .' {)Ut).O00 2,000,000
Dividends patable . . . . . . ........ .. .......... >.5~3Ei.O~;(i 3,558,701
Accounts payable and accrued liabilities ...... '0,3 25,376 19,043,827
Federal and other taxes on income ........... 15,415.578 13,827,357
I Total current liabilities ............... 56,-19L050 59,395,885
Deferred federal taxes on income ................. . i.-112.(z5 7 965,804
Lon~-term liabilities (Note 3 ) .................... 6.3.-100.000 65,400,000
Total liabilities ..................... 1 .5 1.333, 7 3 7 125,761,659
Stockholders' equity (Note 4 ) :
Cumulative preferred stocks, par value
$100 per share ......................
.28,-101).600
28,740,200
Common stock, par value $5 per share (Note 5). 18,577,455 18,401,820
Capital surplus ........................... 47 ? 73:319 45,613,512
Earnings retained in the business (Note 6)... 11-1.073.--117 106,744,669
_'05,3 2-) , 791 199,500,201
Less, Cost of preferred and common
stocks held in treasury ..........
8,649,184
3,544,395
199,684,607 195,955,806 ~
~
$351,018,344 $321,717,495
I
13

PHILIP MORRIS (INCORPORATED IN VIRGINIA) AND ITS CONSOLIDATED SUBSIDIARIES
INCORPORATED
CONSOLIDATED STATEMENTS OF EARNINGS
for the years ended December 31, 1961 and 1960 (NOTE 1)
1961 1960
Net sales ....................................... $526,752,3-1-1 $506,412,297
Cost of goods sold ...............................
Cost of shipping goods, selling, advertising and
general administration .........................
Operating income .........................
Other income ...................................
401,098,656
18,225,7712
479,32-1,-i28
47,427,916
3,013,700
50,441,616
384,340,057
75,494,329
459,834,386
46,577,911
3,227,740
49,805,651
Interest ....................................... 3,079,599 3,465,285
Provision under deferred profit-sharing plan ........ 1,316,652 1,225,183
Other deductions ............................... 831,057 1,397,743
5,227,338
Earnings before provision for taxes
on income and before equity in net
earnings of unconsolidated foreign
subsidiaries .............................
Provision for federal and other taxes on income ......
45,214,278
24,364,000
6,088,211
43,717,440
23,370,292
20,850,278 20,347,148
Equity in net earnings of unconsolidated foreign
subsidiaries .................................. 660,995 637,266
Net earnings ............................. $ 21,511,273 $ 20,984,414
The accompanying notes are an integral part of the financial statements.
Y
I
I
14

` ~ CONSOLIDATED STATEMENTS OF SURPLUS
4 ~ for the years ended December 31, 1961 and 1960 (NOTE 1)
1961 1960
I
CAYITAL SURPLUS:
Balance at beginning of year ............... $ 45,613,512 $ 44,605,434
Excess of proceeds over par value of common
stock issued under stock options ........
1,606,284
908,616
Adjustments for retirement of preferred stocks
through sinking fund . .................
53,523
56,962
Adjustments for common stock issued under
ASR emplovees' stock option plan assumed
by the Company ......................
-
42,500
Balance at end of year ........... $ 47,273,319 $ 45,613,512
EARNINGS RETAINED IN TIiE BUSINESS:
Balance at beginning of year ...............
$106,744,669
$100,364,650
Net earnings per accompanying statement .... 21,511,273 20,984,414
128,255,942 121,349,064
Deduct:
Cash dividends declared:
On cumulative preferred stocks:
I o series ..................... 638,139 658,944
3.90 o series ............... 332,060 351,571
On common stock, including, in
1960, $196,380 on stock of
ASR Products Corporation .. 13,212,326 13,085,707
14,182,525 14,096,222
Expenses incident to the combination of
Philip Morris and ASR ..........
-
508,173
14,182,525 14,604,395
Balance at end of year (Note 6). $114,073,417 $106,744,669
The accompanying notes are an inte~ral part of the financial statements.
15

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. PRINCIPLES OF CONSOLIDATION: The consolidated financial statements include the
accounts of all whollv owned active subsidiaries and the equity of the Company in net
earnings of unconsolidated subsidiaries less than wholly owned. Accounts in foreign cur-
rencies have been translated at appropriate exchange rates.
2. INVENTORIES:
December 31
1961 1960
Tobacco and tobacco products at average cost: i
Leaf tobacco .................... ... .. ' $192,778,361 $170,926,863
Manufactured stock and operating supplies .. 23,322,800 21,705,610
Other inventories, at the lower of cost (first-in, first-
out) or market ... . ...................... 16,439,944 16,693,301
$232,541,105 $209.325,774
3. LONG-TERM LIABILITIES, less amount included in current liabilities:
Sinking Fund Debentures:
25/8%, payable $1,600,000 annually and
$16,000,000 on April 1, 1966 ............ $ 20,800,000 $ 22,400,000
4%$%, payable $2,000,000 annually from 1965
to 1978 and $12,000,000 on June 1, 1979 .. 40,000,000 40,000,000
41/4 % Notes, payable $400,000 annually and
$1,000,000 in 1967 ..................... 2,600,000 3,000,000
4. CAPITAL SHARES:
$ 63,400,000 $ 65,400,000
December 31
1961 1960
Authorized:
Preferred .............................. 284,096 287,402
Common .............................. 5,000,000 5,000,000
Issued:
Preferred:
4% Series ........................... 167,863 169,862
3.90% Series ........................ 116,233 117,540
Common .............................. 3,715,491 3,680,364
In treasury:
Preferred:
4% Series ........................... 9,637 6,401
3.90% Series ........................ 32,758 27,395
Common .............................. 53,332 8,732
The Company is required to set aside annually in sinking funds, amounts sufficient to'
redeem 1,999 shares of preferred stock, 4% Series, at $105.50 per share, and 1,307 shares of
3.90``/c Series at $100.75. Shares held in treasury at December 31, 1961 are sufficient to
fulfill sinking fund requirements for the ensuing year.
The preferred stock is redeemable at any time, otherwise than through sinking funds, at
$105.50 per share plus accrued dividends for 4% Series and at $100.75 per share plus
accrued dividends for 3.90% Series.
s
1
1
I
16

I
I
5. STOCK OPTIONS: Pursuant to stock option plans approved by shareholders, common
stock of the Company has been made available for option to officers and other key
employees at closing market prices on the dates granted.
1961
1960
Shares under option, beginning of year ......... . .......... 79,131 81,135
Options granted . . __. . . __ .. . _ -. . ..-_ .. . . . . ... . . ..... . . . . . . . . .
. 69,850 23,750
Options exercised . ....................... ............... (35,127) (24,083)
Options canceled . . . . .............. . .................. (3,023) (1,671)
Shares under option, end of year .................... ... . 110,831* 79,131
Shares available for option, end of year .................... 59,638 3,319
*At prices ranging from $43.125 to $117.50
6. DIVIDEND RESTRICTIONS: The agreements covering long-term liabilities and preferred
stock contain restrictions with respect to the payment of dividends (other than stock
dividends ) on the common stock and to the purchase, redemption or retirement of capital
shares. At December 31, 1961, approximately $55,600,000 of the consolidated earnings retained
in the business was free of such restrictions.
7. DEPRECIATION: Depreciation charged to costs and expenses aggregated $5,637,846 in 1961
and $5,361,975 in 1960.
OPINION OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
To the Board of Directors and Stockholders of
Philip Morris Incorporated:
We have examined the consolidated balance sheets of
PHILIP MORRIS INCORPORATED and its Consolidated Subsidiaries as of
December 31, 1961 and 1960 and the related consolidated statements
of earnings and surplus for the years then ended. Our examinations
were made in accordance with generally accepted auditing standards,
and accordingly included such tests of the accounting records of the
companies and such other auditing procedures as we considered
necessary in the circumstances.
In our opinion, the accompanying balance sheets and
related statements of earnings and surplus present fairly the financial
position of Philip Morris Incorporated and its consolidated
subsidiaries at December 31, 1961 and 1960 and the consolidated
results of their operations for the years then ended, in conformity
with generally accepted accounting principles applied on a consistent
basis.
LYBRAND, ROSS BROS. & MONTGOMERY
New York, January 31, 1962.
I.-
.a.
4
.1b I
17

SALES EARNINGS & DIVIDENDS PER SHARE
SALES OPERATING ASSETS
WORKING CAPITAL DEBT
1954 '55 '56
'57
.58
59
'60
'61
1954 '55 '56 '57 '58 '59 '60 '61 1954 '55 '56 '57 '58 '59 '60 '61
°Operating assets are the sum of "total current assets"
and "plant and equipment" at cost, as shown on the
Company's consolidated balance sheets. . .
EIGHT YEAR FINANCIAL REVIEW(1)
(In thousands, except last fice columns)
Earnings
Shipping Before
Selling Federal Net Earnings
Net
Sales
1954 352,674 129,438 280,086 41,736 27,103 13,020 3.7% 9,604 1,185 2,231 17.1% 3,245 319
NOTES:
(1) These statistics combine information for all consolidated subsidiaries. ASR Division
acquired In 1960 on a pooling of Interests basis has be
included for all periods shown. Wholly owned foreign subsidiaries consolidated for the first time in
1960 are reflected from the dates of acquisition.
(2) Excludes equities In net earnings of unconsolidated foreign subsidiaries more than 50% owned,
less related federal taxes on Income; such
s
Excise
Taxes
Cost of
Goods Sold
Advt'g & and Other
Gen'i Taxes
Admin. on Income (2) Amount
Profit
Net
Earnings
Retained
Dividends Declared - Sinking
% of Net Annual Fund
Common Preferred Amount Earnings Depreciation Payments
Margin
1961 $526,752 $184,146 $401,099 $78,226 $45,214 $21,511 I 4.1%
II I $13,212 $ 970 $7,329 34.1% $5,638 $2,277
1960 506,412 175,947 384,340 75,494 43,717 20,984 4.1% 13,085 1,011 6,888 32.8% 5,362 2,274
1959 498,456 168,608 379,061 73,932 40,756 19,590 3.9% 11,140 1,024 7,426 37.9% 4,932 2,287
1958 473,022 163,023 360,763 67,855 39,743 18,705 4.0% 10,467 1,037 7,201 38.5% 4,981 2,291
1957 439,596 151,646 336,718 62,529 35,451 17,441 4.0% 10,017 1,039 6,385 36.6% 4,472 2,287
1956 409,934 144,165 320,010 53,809 31,682 15,544 3.8% 9,516 1,041 4,987 32.1% 3,872 1,895
1955 358,789 126,254 282,844 44,135 28,275 13,212 3.7% 9,074 1,043 3,095 23.4% 3,564 304
~
18 2048014446

RETURN ON COMMON STOCKHOLDERS' CAPITAL EXPENDITURES
STOCKHOLDERS' INVESTMENT TOTAL DEBT INVESTMENT RETAINED EARNINGS DEPRECIATION
MILLIONS
STIS
-_
- a
S
TOCKROL I
DERS'INVESTMEN
T
~
~.
" T cta pEl lr
*0 4 }At-m I
~
t. F
iO -
Plant & Plant &
Capital Equipment Equipment Current
Expenditures (Gross) (Net) Inventories Assets
Working Long
Capital Term
Short
Term
Total
MILLIONS
16r-
CAPITAL EXPENDITURES FOR
EXPANSION & REPLACEMENT
Per Common Share
No. of
Tangible Common Net Dividend Working
Net Worth Shares (3) Earnings Declared Capital
Book
Value
$
8,733 $99,066 $61,560 $232,541 $277,350 $190,859 $65,400 $45,214 $110,614 $198,092 3,662,159 $5.61 $
3.60 $52.12 $47.93
7,300 93,641 59,960 209,326 249,819 190,423 67,400 21,000 88,400 194,322 3,671,632 5.44 3.60 51.86 4
6.46
12,380 90,050 59,655 210,967 252,239 187,404 69,100 30,000 99,100 187,419 3,656,281 5.08 3.15 51.26
44.79
8,580 80,906 53,444 219,744 271,658 150,103 30,600 89,400 120,000 179,602 3,629,109 4.87 3.00 41.36
42.79
8,337 74,009 51,024 213,209 263,210 149,063 33,700 84,200 117,900 173,466 3,621,345 4.53 3.00 41.16
42.30
13,830 68,464 48,717 215,188 263,152 148,144 36,500 85,200 121,700 167,514 3,621,345 4.01 3.00 40.91
40.64
6,307 59,574 41,688 203,511 249,195 155,412 39,300 67,700 107,000 162,716 3,621,137 3.36 3.00 42.92
39.38
7,492 57,185 40,531 191,794 223,508 156,740 37,600 43,100 80,700 162,542 3,621,137 3.27 3.00 43.28 3
8.40
uities are included in net earnings for all periods since dates of acquisition.
3) Outstanding shares include in all periods the equivalent of Philip Morris shares issued in
exchange for companies acquired on a pooling of
Interests basis.
19

The Perry Mason Show and its star, Raymond
Burr, won TV Guide Silver Bowls as best
television series and best actor in 1961.
Burr received an "Emmy" thetyear before.
Show is sponsored by Parliament.
Broad Audience Appeal
of Major Network
TV Programming
Supports Sales
Left: Parliament sponsors Douglas Edwards, award-winning news commentator. Right: Roger 3f.
Greene, Advertising Vice President, at rigkt, accepts Alfred P. Sloan Award for Company-sponsored
public service television program on highway safety. Producer of the CBS-TV show is at left.
The DobieGillis Show and Route 66 rate
consistently high in their time periods.
The National Cowboy Hall of Fame honored
Rawhide for accurate portrayal of the American
West. Popular show is sponsored by Marlboro.
I
(0
20
Paul Hornung, left, 1961 winner of
Marlboro Player of the Year Award,
and Mike Ditka, Rookie of the Year.
Marlboro sponsors National Football
League games across the country.
<

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