Philip Morris
Philip Morris Annual Report 610000
Fields
- Author
- Cullman, J.F. III
- Area
- MCADAMS,DIANE/BOARD FILE ROOM
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- PHOT, PHOTOGRAPH
- BUDG, BUDGET, BUDGET REVIEW
- Attachment
- 2048014264/2048014480
- Named Organization
- Asr Products
- Benson + Hedges
- Brinkmann
- Catana
- Cavet
- Cbs Tv
- Chemical Bank Ny Trust
- Conboy Hewitt
- Cullman Bros
- Dammann Blank
- Dobie Gillis Show
- Douglas Edward with the News
- Ed Laurens Le Khedive
- Financial Analysts Federation
- French Government Regie
- French Tobacco Administration
- Ftr, Fabriques De Tabac Reunies S.A.
- General Foods
- Hastings Lasker
- Jamestown Foundation
- Lawler Rockwood
- Life
- Look
- Lybrand Ross Bros
- Milprint
- Morgan Guaranty Trust of Ny
- Natl Cowboy Hall of Fame
- Natl Football League
- New Yorker
- Newsweek
- Nicolet Paper
- on Campus
- Perry Mason
- Philip Morris Board of Directors
- Polymer Industries
- Rawhide
- Route 66
- Scientific Advisory Board
- Sports Illustrated
- State Planters Bank of Commerce + Trusts
- Stevens Inst of Technology
- TI, Tobacco Inst
- Time
- TIRC, Tobacco Industry Research Comm
- Tv Guide
- US Information Agency
- 1st Natl City Bank of Ny
- Amer Tupakka Oy
- Benson + Hedges
- Named Person
- Adler, E.R.
- Adler, M.J.
- Ahrensfeld, T.F.
- Allen, G.V.
- Bach, S.
- Billeb, C.K.
- Blum, H.R.
- Bratt, G., J.R.
- Britton, A.C.
- Burr, R.
- Campins, F.C.
- Clarke, R.T.
- Cookman, J.E.
- Craig, C.
- Cullman, H.
- Cullman, H.S.
- Cullman, J.F. III
- Dammann, J.A.
- Dammann, R.W.
- Davis, J.H.
- Dawson, G.C.
- Depere, W.
- Dupuis, R.N.
- Etter, R.
- Faulkner, D.L.
- Fielden, W.F.
- Foster, J.W., J.R.
- Fowler, H.
- Girard, M.
- Goldsmith, C.H.
- Graham, S.L.
- Greene, R.M.
- Grimanelli, M.
- Hadraba, R.J.
- Hamilton, A.
- Hampson, J.A.
- Hanson, L.G.
- Hatcher, W.H.
- Hendler, J.
- Heymans, J.
- Hickman, D.
- Hughes, J.
- Hullinger, W.J.
- Hultkrans, P.B.
- Jewell, J.R.
- Jones, R.
- Kane, H.L.
- Kibbee, C.H.
- Kreilling, F.X.
- Lasker, E.
- Lawler, T.N.
- Leahy, R.J.
- Little, C.C.
- Lyon, A.E.
- Macon, G.W., J.R.
- Marks, B.L.
- Metzger, L.C.
- Miller, A.
- Millhiser, R.R.
- Oconnor, J.R.
- Ogletree, J.W.
- Pierpoint, H.W.
- Riddell, H.E.
- Robertson, R.D.
- Rockey, K.H.
- Roderick, R.C.
- Rolfe, J.
- Roper, R.P.
- Russell, M.E.
- Salamon, J.S.
- Santana, M.
- Sarvanne, R.
- Secter, J.
- Shulman, M.
- Smith, P.D.
- Snapper, A.
- Spatz, D.
- Sperber, W.F.
- Stefan, F.M.
- Thurston, R.
- Toledo, A.
- Turner, J.E.
- Urban, R.G.
- Vanvlack, W.
- Wakeham, Hrr
- Washburne, G.P.
- Weil, S.
- Weissman, G.
- Wenberg, H.
- White, R.C.
- Wilkinson, J.H., J.R.
- Adler, M.J.
- Recipient (Organization)
- Philip Morris Board of Directors
- Request
- Stmn/R4-001
- Master ID
- 2048014264/4480
Related Documents:- 2048014264 27
- 2048014265 Front
- 2048014266 Notice of Annual Meeting of Stockholders to Be Held 620410
- 2048014267-4272 Proxy Statement for Annual Meeting of Stockholders
- 2048014273 Notice of Annual Meeting of Stockholders 620410 and Proxy Statement
- 2048014274-4276
- 2048014277-4278
- 2048014279-4294 Address of Joseph F. Cullman, 3rd President, Philip Morris Incorporated Annual Meeting - Richmond, Virginia 620410
- 2048014295 Ballot Annual Meeting of Stockholders of Philip Morris Incorporated Held at Richmond, Virginia 620410
- 2048014296 Ballot Annual Meeting of Stockholders of Philip Morris Incorporated Held at Richmond, Virginia 620410
- 2048014297-4298 Certificate of Inspectors of Election
- 2048014299 Oath of Inspectors of Election
- 2048014300
- 2048014301-4302 Proxy
- 2048014303
- 2048014304
- 2048014305
- 2048014306-4311
- 2048014312-4313 Exhibit A Stock Options Philip Morris
- 2048014314-4316
- 2048014317 610400
- 2048014318
- 2048014319
- 2048014320-4322
- 2048014323
- 2048014324
- 2048014325-4327
- 2048014328 Exhibit A
- 2048014329-4331
- 2048014332 610400
- 2048014333
- 2048014334
- 2048014335
- 2048014336-4339
- 2048014340
- 2048014341
- 2048014342
- 2048014343-4348
- 2048014349-4362 Amend Trust Agreement Between Philip Morris Incorporated and Morgan Guaranty Trust Company of New York
- 2048014363
- 2048014364
- 2048014365
- 2048014366-4368
- 2048014369 Audit Work Performed on Inventories
- 2048014370
- 2048014371
- 2048014372-4375
- 2048014376 Exhibit A
- 2048014377-4380
- 2048014381-4384
- 2048014385 Plat Showing Portion of Property Standing in Name of Philip Morris Incorporated. Middle River District Augusta County, Virginia
- 2048014386 Philip Morris Incorporated to Virginia Electric and Power Company Deed
- 2048014387
- 2048014388
- 2048014389-4391
- 2048014392 Exhibit A
- 2048014393-4396
- 2048014397
- 2048014398
- 2048014399-4408
- 2048014409-4423 Amended Trust Agreement - Between - Philip Morris Incorporated (for Its Division A.S.R. Products Company), Successor to A.S.R. Products Corporation - and - Morgan Guaranty Trust Company of New York, As Trustee, Successor to the Chase Manhattan Bank, As Trustee
- 2048014451
- 2048014452
- 2048014453-4460
- 2048014461 Exhibit A
- 2048014462-4465
- 2048014466-4469 Burma Vita Company Fifthy Amendment of Employees' Pension Trust Agreement
- 2048014470
- 2048014471
- 2048014472
- 2048014473-4475
- 2048014476-4478 630000 Report of the Conflict of Interest Committee
- 2048014479
- 2048014480 Back Binder
- Litigation
- Stmn/Produced
- Author (Organization)
- Lybrand Ross Bros
- PM, Philip Morris
- Site
- N381
- Date Loaded
- 05 Jun 1998
- Brand
- Alpine
- Benson & Hedges
- Bond Street
- Gauloises
- Marlboro
- Parliament
- Philip Morris
- Revelation
- Benson & Hedges
- UCSF Legacy ID
- anq92e00
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P H I L I P M 0 R R I S
INCORPORATED
~ l96~
A N N U A L R E P O R T
Executivc Offices: One Ilundred Park Avenue,
HIGHLIGHTS
1981
(($000)
Net Sales .................. S 526,7;
Net Income ................ 21,5
Per Share of Common Stock:
Net Iiicome .............. $ 5.1
Dividends Declared ....... 3(
Net Income Reinvested For
Expansion .............
2'
Taxes
Federal Excise Taxes ......
$ 184,1
Federal and State Income
Taxes ..................
24, ")
CONTENTS
President's Message
2
Other: Social Security and
Local Taxes ............
4,5
Manufacturing and Leaf 4 Total Taxes ........ $ 213,3
Research and Development 4
Marketing
5 Number of Stockholders
(At Dec. 31)
Preferred ................
2,2
Philip Morris International 8
Common ................ 33,4
Subsidiaries 8-9
Executive Personnel 10 Total Assets ................ $ 351,0
Total Assets Per Share ....... 95.
Industry Affiliations 10
Financial
10 Common Stockholders' Equity
Per Share ................
47
Audited Financial Statements 12-17
Charts and Summary
18-19 The notes to consolidated financial statements should
be read in conjunction with the above data.
t
2048014426

Philip Morris Incorporated
OFFICERS
Joseph F. Cullman, 3rd
President
Chandler H. Kibbee
Executive Vice President-Finance
Robert P. Roper
Executive Vice President-Operations
George Weissman
Executive Vice President-International
Andrew C. Britton
Vice President, Chief of Manufacture
Hugh Cullman
Vice President, Assistant Chief of Operations
John E. Cookman
Vice President, Diversi fication and Treasurer
George C. Dawson
Vice President, International
Clifford H. Goldsmith
Vice President, Subsidiary Relations
Roger M. Greene
Vice President, Advertising
Justus Heymans
Vice President, International
Ray Jones
Vice President, Sales
George W. Macon, Jr.
Vice President, Leaf
Ross R. Millhiser
Vice President, Director of Marketing
Jack R. O'Connor
Vice President, National Sales Manager
Paul D. Smith
Vice President, General Counsel
Dr. Helmut R. R. Wakeham
Vice President, Research and Development
Thomas F. Ahrensfeld
Associate General Counsel and Secretary
Henry R. Blum
Controller
John A. Hampson
Assistant Treasurer
L. C. Metzger
Assistant Treasurer
Walter F. Sperber
Assistant Controller
Cornelia Craig
Assistant Secretary
Mary E. Russell
Assistant Secretary
I
a
DiRECTORS
Joseph F. Cullman, 3rd
President
Howard S. Cullman
President, Cullman Bros., Inc.
Richard W. Dammann
Dammann, Blank, Hirsch & Heming
Attorneys-at-Law
Dr. Jess H. Davis
President, Stevens Institute of Technology
Dr. Robert N. DuPuis
Vice President, General Foods Corporation
Wirt H. Hatcher
Consultant, Retired Senior Vice President
Chandler H. Kibbee
Executive Vice President-Finance
Edward Lasker
Hastings and Lasker
Attorneys-at-Law
T. Newman Lawler
Lawler & Rockwood
Attorneys-at-Law
Robert P. Roper
Executive Vice President-Operations
Arthur Snapper
Chairman, Milprint, Inc.
Sidney Weil
Chairman, Executive Committee
ASR Products Company
George Weissman
Executive Vice President-International
j Harvie Wilkinson, Jr.
President, State-Planters Bank of Commerce
and Trusts, Richmond, Virginia
Alfred E. Lyon, Honorary Chairman
Leonard G. Hanson, Director Emeritus
Herman E. Riddell, Director Emeritus
Kenneth H. Rockey, Director Emeritus
TRANSFER AGENT
Morgan Guaranty Trust Company of New York
30 West Broadway, New York, New York
REGISTRARS
The First National City Bank of New York
55 Wall Street, New York, New York
Chemical Bank New York Trust Company
100 Broadway, New York, New York
COUNSEL
Conboy, Hewitt, O'Brien & Boardman
39 Broadway, New York, New York
AUDITORS
Lybrand, Ross Bros. & Montgomery
2 Broadway, New York, New York
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PHILIP MORRIS iNTERNATIONAL
100 Park Avenue, New York 17, New York
George Weissman, Chairman, Chief Executive Officer
George C. Dawson, President and Chief Operating Officer
Justus Heymans, Senior Vice President
Sidney Bach, Vice President
William F. Fielden, Vice President
Robert J. Leahy, Vice President
James E. Turner, Vice President and Secretary
George P. Washburne, Vice President
BENSON & HEDGES (CANADA ) LTD.
Brampton, Ontario
Robert J. Leahy, President
M. J. Adler, Vice President & Chie f o f Operations
John Hughes, Vice President, Cigar Sales
Antonio Toledo, Vice President, Marketing
Joseph Secter, Secretary-Treasurer
PHILIP MORRIS & CO., LTD.
London, England
Earle R. Adler, Managing Director
M1LPR1lOdT, INC.
Milwaukee, Wisconsin
Arthur Snapper, Chairman o f the Board
Fred hL Stefan, President and Chief Executive Officer
Robert C. Roderick, Vice President, Manu facturing
.
Wagner Van Vlack, Vice President, Marketing
C. K. Billeb, Vice President, Engineering
Donald L. Faulkner, Vice President, Merchandise Manager
S. Lyle Graham, Vice President, Personnel
Walter J. Hullinger, Vice President, Manager, Field Operations
Paul B. Hultkrans, Vice President, Manager, Industry Sales
Adolph Miller, Vice President, Director o f Research
Jack R. Jewell, Secretary
NICOLET PAPER CORPORATION
West DePere, Wisconsin
Henry Fowler, President S
Robert Etter, Executive Vice President
Robert J. Hadraba, Vice President-Director of Sales
Frank X. Kreiling, Vice President & General Mill Manager
Herbert Wenberg, Vice President-Technical Services
ASR PRODUCTS COMPANY
New York, New York
Robert G. Urban, President
George Bratt, Jr., Vice President
Joseph A. Dammann, Vice President and Treasurer
Richard W. Dammann, Secretary
AMERICAN SAFETY RAZOR COMPANY
New York, New York
Richard D. Robertson, Vice President-Staunton Operations
Jay S. Salamon, Vice President, Marketing
EVER-READY RAZOR PRODUCTS LTD.
London, England
Earle R. Adler, Chairman o f the Board
SUPREME PRODUCTS CORPORATION
Chicago, Illinois
David Spatz, President
TME LIGHTFOOT COMPANY
Hoboken, New Jersey
B. L. Marks, President
PAL BLADE CORP., LTD. (CANADA )
Montreal, Quebec
Jack Hendler, President & General Manager
POLYMER INDUSTRIES, iNC.
Springdale, Connecticut
Dr. Frank C. Campins, President
Richardson Thurston, Vice President and General Manager
Raymond T. Clarke, Vice President
John W. Foster, Jr., Vice President
Dr. Howard L. Kane, Vice President
J. W. Ogletree, Vice President
Ralph C. White, Secretary-Treasurer
Horace W_ Pierpoint, Controller
I
I
I

P H I L I P M 0 R R 1 S
~- -
INCORPORATED
1961
A N N U A L R E P O R T
Executii;e Oflices: One Hundred Park AUCntte, New York 17, New York
I
I
HIGHLIGHTS
$ 351,018
95.85
Net Sales .................. S 526,732 $ 506,412
Net Income ................ 21,511 20,98-}
Per Share of Common Stock:
Net Income .............. S 5.61 $ 5.44
Dividends Declared ....... 3.60 3.60
Net Income Reinvested For
Expansion ............. 2.01 1.84
Taxes
Federal Excise Taxes ......
Federal and State Income
Taxes ..................
Other: Social Security and
Local Taxes ............
Total Taxes ........
Number of Stockholders
(At Dec. 31)
Preferred ................
Common ................
S 18-1,1-16 $ 175,947
24,361 23,370
4,839 3,939
S 213,3-19 $ 203,256
2,200
33,474
Total Assets ................
Total Assets Per Share .......
Common Stockholders' Equity
Per Share ................
1960
($000)
2,238
34,451
$ 321,717
87.62
47.93 46.46
The notes to consolidated financial statements should
be read in confunction with the above data.
2048014429

PRESIDENT'S MESSAGE
Philip Morris maintained its forward , momentum ir
1961.
Net sales amounted to $526,752,000, an increase o
4 per cent over last year's total of $506,412,000. Net
income of $21,511,000 was 2.5 per cent greater than the
$20,984,000 for 1960. Unit cigarette sales were at a new
high, and both net sales and net earnings increased for
the eighth consecutive year.
On a per common share basis, earnings were $5.61
in 1961, up 3.1 per cent over $5.44 for 1960.
Dividends of $3.60 were paid on the common shares,
the 34th consecutive year of common stock payments.
Dividends of $4.00 were paid on the 47o Cumulative
Preferred Stock and $3.90 on the 3.90% Cumulative
Preferred Stock.
CIGARETTE SALES INCREASED AGAIN: Cigarette
sales were again the most important factor in the
improved results for 1961. Shipments of our American-
made cigarettes both for the domestic and world
market were significantly ahead of the previous year.
A marked profit improvement resulted from increased
cigarette production in the United States. This profit
improvement was offset by heavy introductory expenses
in Canada and England, important additions to our
non-tobacco research, development and new product
programs, and by adjustments occasioned by the decline
in the value of the Venezuelan bolivar.
Marlboro had an excellent year with important gains
both domestically and overseas. Marlboro is the largest
selling American-made filter cigarette in the flip-top
box in the world. It is also becoming increasingly
popular in the king size soft pack.
Parliament has been on an accelerating sales curve
all through 1961. It is far and away the world's largest
selling recessed filter cigarette. More and more smokers
are recognizing the advanta es of Parliament's recessed
filter and distinctive mild blend.
Philip Morris brand has had a healthy year marked
by a trend away from the long decline this brand had
been experiencing, and for the first time in a decade,
its production increased. The heartening public
response to our new Philip Morris King Size
Commander was responsible for the improved Philip
Morris brand sales performance. The noticeably better
tasting, better made cigarette produced by the new
Mark VIII making machine attracted many new smokers
to Philip Morris Commander.
Our Alpine brand continued to share an important
segment of the menthol filter field, and Benson & Hedges
in its distinguished new packet had a fine sales
increase to strengthen further its position as America's
largest selling premium priced premium quality
cigarette.
Philip Morris International expanded its operations
on a number of important fronts. `
0
2 204801443t3

INTERNaTIONAL OPERATIONS EXPANDED: In
Canada, our wholly owned company, Benson &
ed~,~,es ( C;:nnada ) Ltd. opened a fine new factory iu
rampton, near Toronto, and introduced in selected
iarkets our Alpine and Parliament brands. Reaction
by Canadian smokers to these products which are
niade from Canadian grown leaf, using Canadian
produced packaging materials and employing Canadian
personnel, has been encouraging so far. Distribution is
being widened to all important areas of Canada early
in 1962.
In Venezuela, our affiliate Catana strengthened its
position when it amalgamated with Cavet, another
large cigarette manufacturer in this important South
American country. Profits to Philip \torris from
Venezuela were reduced in 1961 by the devaluation
of the bolivar, but «e believe Catana has measurably
enhanced its position in the Venezuelan market during
the vear and the future should show a favorable profit
trend. Philip \forris is receiving dollars from Venezuela
on a satisfactory basis.
Philip \torris (Australia) Ltd. enjoyed a year of
sustained sales progress with profits at a satisfactory
level, but not keeping pace with the sales increase, due
to the expense of introducing Alpine and Philip \Iorris
King Size. Both the new brands were successfully
launched and are going, established brands in
Australia. Philip hlorris Regular and Marlboro also
howed good increases. The organization and
roductiou facilities of Philip '1lorris & Co., Ltd.
England )%c,cre strengthened and enlarged, but our
osition still remains very small in this market.
Philip Aiorris International was active in Europe.
In Switzerland, Marlboro, made under license by
Fabriques de Tabac Reunies SA, improved its leading
position. In West Germany, \larlboro made under
license by the Brinkmann Company showed consistent
sales gains and enjoys a fine volume.
NEW LICENSING AGREEMENTS SIGNED: In
France, Parliament was successfully introduced
under a manufacturing license arrangement with the
French Government Regie. In Benelux, Philip NIorris
is being manufactured under a licensing arrangement
made late in 1961 with Ed. Laurens "Le Khedive."
Marlboro will be introduced in Finland in 1962, to be
made there by Amer-Tupakka Oy, under license from
Philip D4orris.
In South America, Philip Morris brands have a wide
acceptance and our sales in this important market
increased in 1961. In the Far East we enlarged our
position, especially in Hong Kong where Philip Morris,
locally made to our quality standards, were successfully
introduced. In the Philippines, sales of our locally made
Philip Morris and Marlboro brands were sharply
curtailed at year's end by restrictions on the importation
W f American grown tobaccos.
Philip Morris brands have historically enjoyed a wide
cceptance in world markets. We are aggressively trying
o strengthen and enlarge our position in this rapidly
growing segment of the cigarette industry. Our principal
brands have a unique international character which we
feel represents a most promising opportunity for Philip
\[orris growth in the future all over the world.
PAL, GEM PREMIUM BLADES INTRODUCED:
In 1961 we reactivated the name American Safety
Razor Company to indicate our emphasis on this
important blade and razor division of ASR Products
Company, our principal non-tobacco consumer products
activity. During 1961 we continued our intensive
program of product development and product
improvement at American Safety Razor. The first result
of this program reached the shaving public early in the
year when the new Pal Premium injector blade was
introduced nationally. Later in the year we introduced
the new Gem Premium Edge single edge blade to
strengthen our dominant position in this segment of
the blade market. Philip Morris sales energies and
advertising properties are being used to promote both
these new products and results have been encouragirig
so far. Both of these new products are superior to
anything we have produced in the past, but they
represent only our first steps in a much larger program
which we believe will give consumers here and abroad
a new standard of excellence and shaving comfort.
Profits of ASR have been affected by our new
product development and research program as well as
our expanded promotional effort, but familiarity with
the razor and blade business has reinforced our
confidence in its future. Wet shaving is becoming more
popular throughout our enlarged world population.
1961 was not a satisfactory year for our flexible
packaging subsidiary, Milprint, Inc. of Milwaukee.
Profit margins continued to narrow in the face of
increased costs of production and -naterials without
compensating increase in prices to o,..r customers. The
industry continues to be plagued by excess capacity.
We are making determined efforts to increase efficiency
and develop more profitable lines.
NICOLET OPERATION IMPROVED: Nicolet Paper
Corporation, makers of glassine and sulphite papers in
DePere, Wisconsin, a Milprint subsidiary, improved its
operation. We continue to strengthen our Milprint
organization against the day when more normal
conditions in the packaging industry will permit
Milprint to produce satisfactory profits on its volume.
The future for Philip Morris appears promising in
both domestic and international operations. The
world-wide demand for quality American type
cigarettes in general, and brands made by Philip Morris
in particular, should expand with the increase in the
world's population and the economic growth of many
underdeveloped countries.
Our emphasis on quality as a foundation for growth
is firmly planted in all the people o f Philip Morris all
over the world whose efforts have resulted in Philip
Morris' present position o f unique strength. Thanks go
to them especially for the progress made in 1961.
New York, N. Y., February 28, 1982
.!
JOSEPfi F. GULLMAN, 3rd
President
3

1]OME r3TtiC TOgACCO
Philip Morris plants at Richmond and Louisville
(upper right) added evening shifts to meet increasing
demands for the Company's cigarette brands.
MANUFAG't[3R3NG AND LER.F
i
In 1961, the Jtanufacturing Department at its plants in Richrnond'
and Louisville continued its program of introducing new and
improved machinery and manufacturing techniques designed
further to enhance the quality of our products and the efficiency
of manufacture.
Production of Philip Morris Regular cigarettes was transferred
during the year to Mark VIII making machines. This is the
revolutionary equipment, first successfully employed on Philip
Morris Commander, which produces cigarettes that are noticeably
better made, better tasting and more uniform.
During 1961, new three-year contracts were signed with the
major unions which represent the Company's hourly employees.
The Company continues to enjoy a history of fine relationships
with its skilled men and women.
Leaf purchases in 1961 were increased to provide for growing
sales in the United States and abroad.
The 1961 Burley and Bright crops were appreciably larger than
1960. Their average prices again were higher than those of the
previous year, and prices paid by Philip Morris were also higher.
Turkish-type leaf was of satisfactory quality and was purchased
at about the same price as last year.
RESEARCH AND DEVELOPMENT
During 1961, the Research Center staff at Richmond was further
augmented to meet the growing demands on its skills. Facilities
for flavor studies were expanded, and the staff continued its searcr
for improved methods of evaluating and testing leaf, other cigarettE` ,
components and packaging materials.
2048014432

Subsidiaries, as wejl, maintain product development operations,
and use tlie Philip Morris corporate research center facilities to
supplement their o«;n activities. These specialized units work for
the continued improvement of product quality and the development
pf new products to meet consumer interests and demands.
MARKETING
The C:oiuhauv's major brands-Marlboro, Philip Morris,
Parliameut, Alpine and Benson & Iledges - strengthened their
positions in the inclustrv. It is «orthv of note that Philip Morris is
the only cigarette manufacturer with established brands covering all
segments of the cigarette market: full Havor filter, high filtration,
regular, king size, menthol and premium priced.
Advertising again played a key role. For the 1961-62 television
season. the Company's brands are supported by the successful
diversified lineup of network programs - Professional Football
(National Football League ), Perrv Mason, The Dobie Gillis Show,
Douglas Edwards witli the News, Rawhide and Route 66 -
carefully selected the previous year. This is an unusual and
desirable achievement, particularly for 1961, a vear noted for the
high fatality rate of new as well as established shows. Moreover,
the Companv's television properties were top rated in their time
periods. Such performance means the Company reaches its
audiences at a cost significantly lower than the industry average.
Color newspaper advertising again in 1961 was used where
the added imhact and visibility of color justified the premium
cost. Black and white newspaper advertising continued its major
role because of its relative efficiency and universal availability.
Magazines reaching national audiences -such as Life, Look,
The New Yorker, TV Guide, Sports Illustrated, Newsweek and
Time - provided their _special function of portraying product
advantages with high quality reproduction not available in other
print media.
I
Network radio supplemented national television throughout the
country in hundreds of markets.
Local television and radio spots delivered additional penetration
in major selected inarkets. _
Revelation and Bond Street smoking tobaccos were advertised
chiefly through national magazines and were supported by strong
point-of-sale merchandising.
The total marketing efforts behind the brands' successes were
demonstrably effective. Sales, Sales Promotion, Public Relations
and Marketing Research each supplied special merchandising and
promotion to make up the Company's total marketing effort.
Enhancing basic distribution through all types of outlets
were special programs to assist in the merchandising of cigarettes
in the nation's super markets, vending machines and other
specialized sales areas; e.g., the fourth in a series of volume outlet
merchandising films, "The Consumer Wins Or Else," was
completed in 1961 and demonstrated to super market management
mutually advantageous methods in which to stock, display,
merchandise and sell cigarettes.
In addition, special programs were directed toward the college
market. Chief of these is the popular "On Campus" column by
humorist Max Shulman, which appears in the campus newspapers.
Marketing Research guided the Company's marketing efforts
into the most productive and efficient areas. This Department
conducts continuing surveys among the smoking public to detect
and evaluate changes or new trends in tastes and types of
cigarette preference.
Dwayne Hickman, star of the Dobie Gillis Show (CBS-TV)
discusses future plans for the comedy series with Roger
M. Greene, Advertising Vice President, left, and Ross R.
Millhiser, Vice President and Director of Marketing.
5

DIVISIONS AND SUBSIDIARIES
George Weissman, Chairman
of Philip dforris International,
left, and 11f. Girard of French
Regie, following New York press
conference to announce his-
toric cross-licensing a;reement.
PHILIP Mt3RA$S 1111TERIUA7if3NAL
Throughout the year, the Companv's international activities wer
again increased and expanded. To reflect more accurately th~
scope and nature of the Company's worldwide operations, thi;
division's name was changed in Scptember from Philip Morris
Overseas to Philip 'Morris International.
The importance of this division's activities is growing. Sales
potential internationally is impressive. As standards of living rise
in the rest of the free world, per capita consumption of cigarettes
increases strongly.
Philip Morris is in a position to capitalize on this potential: the
reputation of the Company's domestic products assists their
acceptance around the world; the Company has historically
Joseph F. Ctdlman, 3rd, left,
President of Philip Morris, and
M. Grinumelli, head of the
French Gocernment Tobacco
Administration, at Ei$el Tower
reception to announce unique
international Gauloises-
Parliament agreement.
Officials of Amer-Tupakka Oy and representatives of Philip
Morris International f ollowing signing of agreement under which
Marlboro cigarettes will be made and marketed by that firm in
Finland. From left, Martti Santala, Director of Sales, and Reino
Sarvanne, Director of Production, both of Amer-Tupakka Oy,
with George Weissman, Chairman of the Board, Sidney Bach
and Justus Heymans, all of Philip Morris International.
engaged in foreign trade; trained personnel knowledgeable in
world trade are equipped to further the Company's interests; and
well founded licensees and subsidiaries are able to take advantage
of expanding markets.
In 1961, Philip Morris International again operated effectively
in three ways:
it exported American-made cigarettes to more than 104
countries and territories,
its affiliated companies manufactured and sold Philip Morris
cigarettes in 4 countries, and
the number of licensees, who make and market the Company's
cigarettes, grew to 8.
In all cases, quality standards of the parent Company are closely
supervised and implemented by Philip Morris personnel.
During the year, progress was made in all three areas:
Export: Despite import restrictions imposed by many countries
which have been key markets for Philip Morris brands, 1961 was
one of the best years for the sale abroad of cigarettes made in
the United States. To strengthen the sales effort, Philip Morris
International stationed men in the field in Europe, the Far East,
and South America.
Affiliated Companies: A modern cigarette factory was completed
near Toronto by Benson & Hedges ( Canada ) Ltd. and the
production and sale of Parliament and Alpine cigarettes began in
the early Fall. Consumer response has been encouraging.
An amalgamation involving C. A. Tabacalera Nacional
( CATANA ), an affiliate of Philip Morris, and C. A. Venezolana
de Tabaco ( CAVET ), was announced in December. Philip Morris :
2048014434
6
