Philip Morris
Philip Morris Incorporated Annual Report 720000
Fields
- Author
- Cullman, J.F. III
- Weissman, G.
- Type
- CONT, CONTRACT, AGREEMENT RESOLUTION
- CHAR, CHART, GRAPH, TABLE, MAPS
- DRAW, DRAWING
- PHOT, PHOTOGRAPH
- CHAR, CHART, GRAPH, TABLE, MAPS
- Area
- MCADAMS,DIANE/BOARD FILE ROOM
- Attachment
- 2048013000/2048013255
- Request
- Stmn/R4-001
- Named Organization
- Atomic Energy Commission
- Audit Comm
- Bankers Trust
- Benson + Hedges Canada
- Benson + Hedges Tobacco
- Ca Tabacalera Nacional
- Chermayeff + Geismar Associates
- Cia Colombiana De Tabaco
- Cigarrera Nacional
- Comm on Commerce
- Congress
- Consumer Subcomm
- Corporate Comm on Social Responsibility
- Dammann Heming
- Dow Jones
- E Leon Jimenes
- Environmental Comm
- European Common Market
- Executive Comm
- Finance Comm
- Formosa Spring
- Ftr, Fabriques De Tabac Reunies S.A.
- George Comfort + Sons
- Godfrey Phillips
- Godfrey Phillips India
- Harvard
- Intl Ski Racers Assn
- Kelloggs
- Lawler Sterling
- Lindeman Holdings
- Louis Harris
- Massalin Y Celasco
- Mckenna Fitting
- Meister Brau
- Miller Brewing
- Milprint
- Mission Viejo
- Mission Viejo Escrow
- Mission Viejo Insurance Agency
- Mission Viejo Realty
- Morgan Guaranty Trust Company of Ny
- Mvc Financial
- Natl Flexible Packaging Assn
- Nicolet Paper
- Ny State Commission of Investigation
- Ny Stock Exchange
- Philip Morris Board of Directors
- Plainwell Paper
- Polaroid
- Polymer Industries
- Polymer Industries Europe
- Premier Tobacco Industries
- Proveedora Ecuatoriana
- Richardson Merrell
- Skidmore Owings
- Smithsonian Accord
- Standard + Poors
- Stevens Inst of Technology
- Tabacalera Centroamericana
- Tabacalera Nacional
- Tabamex
- Tobacos Mexicanos
- United Va Bank
- United Va Bankshares
- US Dept of Labor
- US Senate
- Wa Univ St Louis
- Weltab
- Whitney M Young Jr Memorial Foundation
- Wikolin Werk Willi E Kohlmeyer
- World Packaging Org
- Accounting Principles Board
- Advisory Board
- Armstrong Products
- Audit Comm
- Named Person
- Adler, L.L.
- Ahrensfeld, T.F.
- Ball, Sfw
- Bellot, A.E.
- Berkowitz, M.L.
- Bowling, J.C.
- Brittain, A. III
- Britton, A.C.
- Bunshaft, G.
- Burke
- Buzzi, A.G.
- Clark, R.F.
- Collingwood, C.G.
- Comfort, G.V.
- Cookman, J.E.
- Cordidofreytes, J.A.
- Cullman, H.
- Cullman, J.F. III
- Dammann, R.W.
- Davis, J.H.
- Day, C.H.
- Dunn, W.H.
- Etter, R.G.
- Flanagan, Ejt
- Ford, W.H.
- Franzen, U.
- Freund, R.N.
- Gilleran, J.G.
- Goldsmith, C.H.
- Graham, S.L.
- Grau, P.A.
- Groth, P.H.
- Hartke
- Hatcher, W.H.
- Howell, W.K.
- Jones, R.
- Kay, A.J., J.R.
- Kibbee, C.H.
- Kurtzweil, J.B.
- Landry, J.T.
- Lasker, E.
- Lawler, T.N.
- Lincoln, J.E.
- Lindstrom, R.H.
- Lodder, G.H.
- Lombard, C.
- Macon, G.W., J.R.
- Marschalk, H.R.
- Maxwell, H.
- Meyn, C.G.
- Millhiser, R.R.
- Moessinger, F.C.
- Moiso, A.R.
- Moss, F.E.
- Murphy, J.A.
- Murray, R.W.
- Nobel
- Oconnor, W.J.
- Pollack, S.P.
- Radt, R.L.
- Reilly, P.J.
- Robertson, R.D.
- Rodman, R.M.
- Russell, M.E.
- Sabich, S.
- Salguero, C.E.
- Schaaf, E.M., J.R.
- Seaborg, G.T.
- Shropshire, T.B.
- Smith, W.K.
- Snapper, A.
- Souther, R.H.
- Soyars, B.A.
- Sperber, W.F.
- Stefan, F.M.
- Stoller, E.
- Thomson, R.H.
- Thurston, R.
- Toepfer, J.G.
- Turner, J.E.
- Tynes, B.A.
- Wakeham, Hrr
- Weissman, G.
- West, J.E.
- Whitby, E.P.
- White, R.A.
- Wilkinson, J.H., J.R.
- Williams, L.S.
- Wilmot, C.R.
- Wilson, C.H.
- Witt, A.P.
- Young, M.B.
- Young, W.M., J.R.
- Zupek, S.C.
- Ahrensfeld, T.F.
- Master ID
- 2048013000/3255
Related Documents: - Author (Organization)
- Lybrand Ross Bros
- Philip Morris Board of Directors
- PM, Philip Morris
- Philip Morris Board of Directors
- Litigation
- Stmn/Produced
- Site
- N381
- Date Loaded
- 05 Jun 1998
- Brand
- Ambassador
- Astor
- Baronet
- Benson & Hedges
- Benson & Hedges Multifilter
- Bond Street
- Cavanders
- Colorado
- Marlboro
- Parliament
- Virginia Slims
- Viscount
- Astor
- UCSF Legacy ID
- pxq92e00
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Philip Morris Incorporated Annual Report 1972
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I Financial Highlights
2 Review of the Year
6 World Map-Philip Morris Incorporated
16 Philip Morris U.S.A.
22 Philip Morris International
28 Miller Brewing Company
32 Philip Morris Industrial
34 Mission Viejo Company
36 Directors and Officers
40 Financial Review
1i
Philip Morris Incorporated, 100 Park Avenue,
New York, N.Y. 10017.
Transfer Agents: Morgan Guaranty Trust Company
of New York, 30 West Broadway,
New York, N.Y. 10015;
United Virginia Bank, Box 6E,
Richmond, Va. 23214.
Annual Meeting: April 25, 1973, 2:00 P.M.
4001 Commerce Road, Richmond, Va.
7-1

Philip Morris Incorporated Annual Report 1972
J
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Fincniciul fli-l:tigfits
1972 1971
Operating Revenues
Net EarninLs
Per Share of Common Stock:
Net Earninas:
Primary
Fully Diluted
Dividends Declared
Percent Increase Over Prior Year:
Operating Revenues
Net Earninas
Net Earnings Per Common Share:
Primary
Fully Diluted
Operating Companies Revenues:
Philip Morris U.S.A.
Philip Morris International
Philip Morris Industrial
Miller Brewing Company ( 1)
Mission Viejo Company (2)
Consolidated Operating Revenues
$ 920,323,000
424, 800,000
85,875,000
78.542,000
Operating Companies Income:
Philip Morris U.S.A.
Philip Morris International
Philip Morris Industrial
Miller Brewing Company ( I )
Mission Viejo Company (2)
- Consolidated Operating Income (3)
52,131,22-1,0(10 S 1,852,-195,000
124,460.000 101,498,000
54.67 $4.02
4.37 3.64
1.262 1.21
15.01-r' 22.7%
2 2.6 % 31.0 ~/c
16.2 r~ 19.6 %
I 0.1 r; 27.7%
S 1,164,550,000 $1,035,178,000
623,699,000 517,670,000
1 13,136,000 95,513,000
211,262,000 204,134,000
18,577,000
$2,131,224,000 ' $1,852,495.000
S 194,072,000 - $ 166,734,000
84,095,000 66,968,000
7,735,000 6,135,000
228,000 1,300,000
1,331,000
$ 287,461,000 $ 241,137,000
1970
$1,509,540,000
77,498,000
$3.36
2.85
1.05
32.1%
32.8%
30.2%
18.8%
$1,509,540,000
$ 138,051,000
54,167,000
- 6,049,000
4,913,000
$ 203,180,000
( 1) Operating revenues from August 1, 1970. Equity of 53ry~ in net income in period 1/1 /70-7/31
/70 and 100 ':-r of operating income thereafter.
(2) Operating revenues and operating income from September 30, 1972.
(3) Corporate expense, interest, other items and income taxes, which are not directly attributable
to the operating companies, are not allocated since any
allocation thereof would be arbitrary.
The notes to consolidated financial statements should be read in conjunction with the above data.
JJ

Joseph F. Cullman 3rd
Chairman
Review of the Year
In 1972, your company reported
record operating revenues and profits
and, for the 19th consecutive year,
increased earnings per share over
the previous year. Consolidated
operating revenues for 1972
increased more than 15.0%, and net
income rose 22.6%. Fully diluted
earnings per share increased 20.1
and primary per share earnings
16.2%.
Philip Morris in 1972 continued to
gain a larger share of the world-wide
cigarette industry. In unit sales,
Philip Morris became the second
largest publicly-held cigarette
company in the world. Marlboro
became the number one brand in the
world and continued as the number
two brand in the United States. Philip
Morris continued as the second
ranking cigarette company in the U.S.
World-wide cigarette sales climbed
4% to approximately 3,450 billion
units. Philip Morris's total unit sales,
including U. S. and international,
are now 6.5% of the world-wide total.
U.S. industry sales increased in 1972
for the third consecutive year to
approximately 554 billion units, a
rise of over 3%. In the United States,
Philip Morris's cigarette unit sales
increased more than 13% during the
year, and our market share increased
to more than 20% at year end.
Philip Morris's consolidated
operating revenues have grown over
the past five years at an average
annual compounded rate of 18.7%.
Net earnings for this period grew at
an average annual compounded rate
of 23.3%, and fully diluted earnings
per share rose 17.6% a year. For the
45th year in a row, your company
paid dividends on its common stock.
For the fifth straight year, dividends
were increased; the 1972 increase
was the maximum permitted under
the Phase II dividend guidelines.
The current annual dividend is now
$1.296 per common share.
United States Sales
Philip Morris U.S.A.'s sales gains
were led by the continuing growth of
Marlboro which has attained a share
of more than 12.5% of the U.S.
market, compared with 6.6% five
years ago. Marlboro has narrowed
the distance between it and the
number one brand in the U.S. and
continues to increase the gap between
it and the brands ranked below.
Philip Morris U.S.A. further
strengthened its position as the leader
in the I00mm category with Benson
& Hedges 100's, which became the
leading 100mm brand in the U.S. in
1972, as well as Marlboro 100's,
Parliament 100's, and Virginia Slims.
The l 00mm segment is the
fastest-growing category in the U.S.
market with total I 00mm unit sales
accounting for more than 21 % of
the market for the year 1972,
International
In 1955, when Philip Morris initiated
its international affiliate activities
to supplement exports, your company
sold 4.3 billion cigarettes in
international markets. In 1972, Philip
Morris International sold 113 billion
units in more than 160 countries and
territories through exports of over
14 billion cigarettes and local
manufacture by affiliates and licensees.
Philip Morris International's
manufacturing affiliates are located
in Argentina, Australia, Belgium,
Canada, Canary Islands, Dominican
Republic, Germany, Guatemala,
Holland, India, Indonesia, Mexico,
Nigeria, Pakistan, Panama,
Switzerland, United Kingdom, and
Venezuela. Marketing affiliates
exist in Ecuador, France, Greece,
New Zealand, Puerto Rico, and
Sweden. Licensees include
manufacturers in Austria, Bolivia,
Finland, Haiti, Hong Kong, Italy,
Malaysia, Netherlands Antilles, The
Philippines, and Yugoslavia.
Philip Morris Europe, the largest
International region in sales and
profits, maintained its rapid growth,
putting into production a new factory
in West Berlin and expanding the
Philip Morris Holland B. VV plant in
Bergen op Zoom. Marlboro is among
the leading brands in Austria, Finland,
Italy and Switzerland and has
substantial sales in other European
countries. Muratti Ambassador is
another leading Philip Morris entry in
European cigarette markets.
Philip Morris International's Asia/
Pacific, Canada,,and Latin America-
Iberia regions also strengthened
their respective market positions in
1972 and reported improved sales and
earnings.
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MlllPr Brewlnq
Miller Brewing devoted substantial
effort and resources to reorganizing
and strenohcning its operations.
while experiencing a difficult year.
Althouzh barrel sales and operatinu,
revenues increased in 1972. Miller's
operating income declined. This
decline reflected the intensified price
competition in the brewing industry
and the rising costs for raw materials,
labor and packaging materials.
Miller has undertaken to strengthen
its sales and profitability by
institutins far-reaching changes
which are not yet reflected in the
company's financial results. Senior
management has been suhstantiallv
reinforced, marketinQ has been
reoraanizcd, and the distributor
organization is beinL, strenuthened.
In 1972, Miller's product line was
expanded throuLh new products and
acquisitions. Several packaging
innovations were well received.
The continuing concentration of the
brewing industry offers promise of
long-term opportunity for Miller
since it is one of the three nationallv
distributed brands of premium beer,
the fast-growine segment of the
market. In 197?, the premium beer
segment accounted for 30% of the
market compared with 23% in 1967.
Philip A9orris Industrial
Philip Morris Industrial's operating
revenue exceeded S 100 million for
the first time, an increase of 18~,c
over 1971. and the increase in
operating income was even greater-
26%. Our industrial companies
benefited from the improvement in
the U.S. economy in 1972, but more
important is the fact that the sales
strategies of these companies have
been sharply re-focused, with
satisfactorv results in terms of sales
and profitability. The orientation of
marketing strategies around high
technology-high margin products
produced substantial increases in
revenues and income at Nicolet
Paper Company and Polymer
Industries, Inc., a specialty chemical
manufacturer. Milprint Inc., the
nation's leading producer of flexible
packaging, recorded higher revenues,
but income dipped slightly below
the 1971 level.
Mission Viejo
In September, we acquired 100% of
Mission Viejo Company, a new
community development and home
building concern. Mission Viejo's
largest operations are located in
Orange County, California, and it is
also buildinL, homes in Phoenix,
Arizona, and a new community in
Denver, Colorado. Mission Viejo's
sales and earnings were consolidated
with those of Philip Morris's other
operations in the fourth quarter
of 1972.
Capital Expansion
We are in the initial stages of a major
capital expenditure program. In
1972, our expenditures reached
$120 million, a substantial increase
over the $68 million spent in 1971.
During the next five-year period,
we expect to spend more than $500
million for new and expanded
manufacturing facilities. These will
be constructed not only in the U.S.
but overseas as well, and principally
for tobacco operations. These plans
emphasize our confidence in the
continued long-range expansion and
profitability of the cigarette industry
around the globe.
The most significant component of
this program is a cigarette
manufacturing complex now under
construction in Richmond, Virginia,
planned as the world's largest and
most efficient facility of its kind. When
this project is completed in 1977, its
total cost, including land, buildings,
equipment and machinery, will
exceed $200 million. It is anticipated
that the first cigarettes will be
produced in this facility in 1973 and
that construction of the buildings
will be completed in 1974.
The new 8-story Research Tower in
Richmond, housing some 300
scientists, will be dedicated this April.
Smoking and Health
The tobacco industry continues to
broaden its support of research
directed to finding answers to the
many unresolved questions about
smoking and health. At year end, the
Harvard Medical School announced
acceptance of a $2.8 million grant
from eight tobacco companies,
including Philip Morris, and an
association of tobacco growers. The
grant will fund a five-year program
of research on the relationships, if
any, between cigarette smoking and
pulmonary and cardio-vascular
diseases. In announcing the grant,
the principal Harvard investigator
said, "While it is common knowledge
that cigarette smoking has been
alleged to be a major cause of these
diseases, many other factors, not so
well publicized, may also be
important. These include exposure to
air pollutants, the genetic differences
in host susceptibility, and so on. A
direct causal relationship for many of
these or other environmental factors
has not been clearly demonstrated."
Philip Morris is also a participant in
a $2 million research grant to
Washington University, in St. Louis,
Missouri, for the study of cancer
immunology in man. This study is
now in its second year, and
encouraging progress is being made
in this very active and promising field
of cancer investigation.
While there was little in the way of
new legislative activity relative to
smoking and health in the United
States, several countries in which we
have operations did enact laws
limiting cigarette advertising and
requiring warning notices on packages
and advertising.
Problem Areas
The government's Phase II wage and
price regulations and the relatively
moderate fiscal and monetary policies
in effect in 1972 resulted in a reduced
rate of inflation of approximately
3.8 % for the entire year. Profit margin
limitations prevented your company .
from raising the prices of its products
or those of its subsidiaries during 1972.
A serious threat to your company, all
multi-national companies, and the
national interest exists in the form of
the "Hartke-Burke Bill" now before
Congress. This legislation threatens
harm to international trade by
eliminating credits for taxes paid in
other countries, which would greatly
increase tax obligations in the U. S.
The bill would also impose quotas on
imports and prohibit the exportation
of U. S. technology.
As has been the case with most
multi-national companies, Philip
Morris's international expansion has
resulted in increased U. S.

employment and a positive
contribution to our balance of
payments. Employment in the U.S.
in support of our international
activities increased more than 300%
during this period. We sincerely hope
that Congress will examine the
record carefully before imposing any
counter productive measures.
In 1972, five states and the District
of Columbia raised or passed
legislation approving increases in
cigarette excise taxes; this compares
with 16 state increases in 1971.
Unfortunately, we cannot realistically
expect the number of future tax
increases to remain at or close to the
1972 level.
In fiscal 1972, total cigarette excise
tax revenues came to $5.2 billion, an
amount almost 50% greater than the
combined revenues from cigarette
sales of the six domestic manufacturers
(excluding federal excise tax). This
total was composed of $2.1 billion in
federal excise taxes, $3.0 billion at
the state level, and $.1 billion at the
municipal and county levels.
It is an accepted fact that the excise
tax, like the sales tax, is a regressive
form of taxation in that a larger
proportion of lower incomes are
absorbed by each dollar of such a tax.
It has been documented that excise
taxes actively discriminate against
poor urban dwellers who tend to
smoke greater numbers of cigarettes.
In many instances, excise tax
increases have been at least partially
self-defeating. In New York City
where the "tar" tax was added to
substantial existing excise taxes, the
number of cigarettes taxed continued
to decline. In 1972, the number of
cigarettes taxed declined below the
level taxed in 1965. While actual tax
revenues have increased marginally,
legal cigarette sales are being
diverted from New York City or are
being displaced by bootlegged
cigarettes. The New York State
Commission of Investigation
estimated last year that one out of
three packs of cigarettes consumed in
New York City was contraband.
Social Responsibility
In late 1971, Philip Morris initiated
a company-wide audit of its
practices in the areas which fall
under the heading of "corporate
responsibility" in an effort to
determine whether management
policies and directives were, in fact,
being carried out-and to what extent,
and where.-Requiring nearly a year,
the findings have helped establish
bench marks and directions for
future management action at
corporate, operating company, and
individual plant levels.
In October, our overall corporate
program received favorable
recognition in a report entitled
"Initiatives in Corporate
Responsibility," prepared and
published by the Consumer
Subcommittee of the U. S. Senate
Committee on Commerce under the
chairmanship of Senator Frank E.
Moss, of Utah. This Senate Commerce
Committee report, which surveyed
300 of the top corporations on the
Fortune "500" list, referred to ". . .
an outstanding report submitted by
Philip Morris . . ."
During 1972, responsibility for
reviewing our continuing programs in
these areas, and for initiating new
programs, was assigned to two new
committees of our Board of Directors
-the Environmental Committee
and the Corporate Committee on
Social Responsibility and
Contributions. These committees
were created to ensure that our
programs and performance are
progressive and productive. The goals
that we have been pursuing include
recruitment of women, minorities,
and veterans, advancement of equal
opportunities for minorities and
women, increased business with
minority-owned institutions, on-the-
job training, significant involvement
in both community affairs and the
arts, and substantial reduction or
elimination of pollutants from our
factories.
Early in 1973, after a lengthy period
of intensive study, Philip Morris
announced a unique pioneering
scholarship program in support of
vocational training as a specific
supplement to our support of higher
education. We hope and expect that
this program, which has received
the support of the U. S. Department
of Labor, will represent a significant
educational-experiment in time to
come.
In 1972, Miller completed its
conversion to fully recyclable,
aluminum beer cans, while Formosa
Spring's and Nicolet Paper's effluent
control programs became fully
operational. Mission Viejo's efforts to
preserve and enhance the environment
during and after home construction
proved highly successful.
In 1972, your Board was saddened by
the death of Dr. Jess H. Davis,
President of the Stevens Institute of
Technology. We shall miss his
wisdom and dedication.
The Board was subsequently
strengthened by the election as
Directors of Mrs. Whitney M.
Young, Jr., widow of the late civil
rights leader, and Mr. John T
Landry, Vice President of Philip
Morris Incorporated and Group Vice
President-Director of Marketing,
Philip Morris U.S.A.
We are optimistic about Philip
Morris's future-in 1973 and the
years beyond. Our record of growth
in the cigarette business, in the U. S.
and world-wide, is well known.
Given the vitality and momentum of
our cigarette brands throughout the
world, there is every reason to
believe that our cigarette growth will
continue. We also believe there is
great future potential in the brewing,
industrial, and housing areas of
our business.
For their dedicated contributions to
our continuing growth, we are grateful
to all our 33,000 Philip Morris
employees in this country and around
the world, and we thank them for
their outstanding performance.
Respectfully submitted on behalf of
the Board of Directors,
I
Joseph F. Cullman 3rd
Chairman of the Board
and Chief Executive Officer
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George Weissman
President and Chief Operating Officer
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Architect, Ulrich Franzen; Photographer, Ezra Stoller
I
5
The new Philip Morris Research
Center Tower (above), completed last
fall in Richmond, will be dedicated
this April in a ceremony including a
scientific symposium at which three
Nobel Prize winners, among others,
will participate. Dr. Glenn T. Seaborg,
former Atomic Energy Commission
Chairman and winner o f a Nobel
Prize in 1951, has agreed to be
keynote speaker at the ceremony.
Research is a very high priority
function at Philip Morris, not only
in terms o f our corporate research
in tobacco agronomy, product
development, and product quality
but also in fields not directly related
to the internal Philip Morris research
program. Specifically, Philip Morris
as a company invests substantial
sums in support of scientific and
medical research in the area o f
cigarette smoking and health, and
the U.S. tobacco industry as a whole
expends more funds in such research
than the federal government or
all voluntary health agencies in the
United States combined.
It is important to note that there is a
continuing exchange of scientific data
and findings between the Philip
Morris Research and Development
Center in Richmond and research
organizations operated by Philip
Morris International affiliates arouna
the world.

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Godfrey Ph:ll:ps Ltd

Retrospective de i'Annee
En 1972, votre sociEt a fait 8tat d'un chiffre
d'affaires et de b@n@fices sans precedent et, pour la
I96me annee consecutive, Ies dividendes par
action ont augmente par rapport a I'ann@e pre-
cedente. Pour 1972. le chiffre d'affaires consolide
a accuse un accrotssement de plus de 15,0% et les
recettes nettes ont augmente de 22,617- Le revenu
par action (en tenant compte deslitres convertibles)
augmentait de 20,1 1~ et le revenu effectif par
action de 16,2r .
En 1972. Philip Morris a continue A accroitre sa
part du marche mondial des cigarettes. En termes
de ventes umtatres. Philip Morris devenait la
seconde soctete cotee en bourse de l'industrie de
Ia cigarette dans Ie monde. Marlboro est devenue
la premtc're marque sur le marche mondial, tout
en Sc maintenant au second rang sur le march@
des Etats-Unis. Et Philip Morris a toujours Ia
seconde place dans I'industrie de la cigarette aux
Etats-Unis.
Le chiffre d'affaires de I'industrie est monte de 41r
pour atteindre approximativement 3.450 milliards
d'unites. Les ventes totales de Philip Morris (en
comptant les Etats-Unis et I'etranger) atteignent
maintenant 6-51c du marchb mondial.
En 1972, pour la troisiPme annEe consEcutive, les
ventes de I'industrie aux Etats-Unis ont accus6
un accroissement, atteignant environ 554 milliards
d'units, soit une majoration de plus de 3%.
Pendant I'annEe, les ventes unitaires de Philip
Morris sur Ie marchE americain ont augmente de
plus de 13% et notre part du march6 est passee
en fin d'annde A plus de 20%.
Philip Morris a vu son chiffre d'affaires consolide
croitre, au cours des cinq derni8res annees, au
taux annuel compos6 de 18,7%- Pendant cette
pertode, les revenus nets progressaient scion un
taux compose annuel moyen de 23,3% et les
revenus par action (en tenant compte des titres
convertibles) croissaient de 17.6% par annee.
Pour la 456me annce consecutive. votre compagnie
a payd des dividendes sur ses actions ordinaires.
Pour Ia cinqui8me annee cdnsecutive, les divi-
dendes ont accusE une majoratioit; celle de 1972
represente le maximum autorise par les directives
de Ia Phase 11. A l'heure actuelle, le dividende
annuel se monte a$1,296 par action ordinaire.
t'entes aux Etats-Unis
Les gains realises par les ventes de Philip Morris
aux Etats-Unis ont suivi 1'essor impressionnant
de Marlboro qui, parti de 6,67c if y a cinq ans, s'est
taille une de 12 5''' du ma hd a'rica
part , o rc me tn.
Marlboro s'est consid6rablement rapproch6 de la
principale marque dec Etats-Unis et continue a
distancer de plus en plus les marques qui Ia
suivent.
Philip Morris U.S.A. a de nouveau renforcE sa
positton de chef de file dans la catgorie des 100
mm, avec Benson et Hedges 100 devenue en 1972
la principale marque de 100 mm aux Etats-Unis,
suivie de Marlboro 100, de Parliament 100 et
de Virginia Slims. La catEgorie des 100 mm est
celle qui connait aux Etats-Unis la croissance Ia
Plus rapide; en eHet, ses ventes ont atteint plus
de 21% de I'ensemble du marche pour 1972.
Ventes internationales
En 1955, Iorsque Philip Morris entreprit d'ouvrir
des filiales dans le monde pour approvisionner
le marche de 1'exportation, ses ventes mondiales
atteignirent 4,3 milliards de cigarettes. En 1972,
les ventes dans 160 pays et territoires ont atteint
113 milliards d'unit8s, dont 14 milliards A I'expor-
tation. le reste ayant et6 fabriqu6 localement ou
sous licence.
Les filiales de Philip Morris International not
des usines de cigarettes en Argentine, en Australie,
en Belgique, au Canada, aux Iles Canaries, en
Republique Dominicaine, en Allemagne, au Guate-
mala, en Holiande, en Inde, en Indonesie, au
Mexique, au NiReria, au Pakistan, au Panama, en
Suisse, dans Ie Royaume-Uni, et au Venezuela. II
existe d'autres filiales de Philip Morris en Equateur,
en France, en Grbce, en Nouvelle-Zdlande, it
Porto-Rico et en Suede. Philip Morris a octroyE
des licences de fabrication A des entreprises
d'Autriche, de Bolivie, de Finlande, d'Haiti, de
Hong-Kong, d'Italie, de Malaisie, des Antilles
Neerlandaises, des Philippines et de Yougoslavie.
Philip Morris-Europe qui, sur le plan interna-
tional, constitue la zone Ia plus importante en ter-
mes de ventes et b8nfices, a mis en exploitation
une nouveile usine AL Berlin-Ouest et Elargi les ins-
tallations de Philip Morris Holland B. V. 5 Bergen
Op Zoom. Marlboro figure parmi les premiisres
marques en Autriche, Finlande, Italie et Suisse et
atteint des chiffres de vente importants dans d'au-
tres pays d'Europe. Muratti Ambassador est une
autre marque Philip Morris que reussit particu-
lierement bien sur le marchb europ8en de la
cigarette.
Dans les rfgions Asie-Pacifique, Canada, Ameri-
que Latine et Espagne, Philip Morris a, en 1972,
renforcb ses positions sur les differents march6s et
il annonce une augmentation des ventes et profits.
Miller Brewing
Bien que 1'ann6e ait 6tE difficile pour Miller
Brewing, celle-ci a consacr6 beaucoup d'efforts
et des ressources importantes $ revigorer ses op6-
rations. MalgrE l'augmentation des ventes de
barils en 1972, Miller a vu diminuer ses recettes
d'exploitation. Le d6ciin des recettes d'exploita-
tion reflpte une concurrence plus sEvi're an sein
de I'industrie de Ia bi8re, ainsi qu'une augmenta-
tion des co0ts des mati@res premi8res, de la main
d'oeuvre et des matEriaux de conditionnement.
Miller a entrepris de renforcer ses ventes et
d'amEliorer sa rentabilit6 en adoptant des mesu-
res de r6forme profondes dont les rEsuitats ne se
sont pas encore repercutEs sur les bilans finan-
ciers. Les cadres supErieurs ont 6t6 fortement
etoffEs, le service des ventes a ete reorganisE, tan-
dis que Ie reseau de distribution se trouvait ren-
forc6. En 1972, Miller a Elargi sa gamme de
produits, en achetant ou en cr6ant de nouvelles
marques. Plusieurs innovations en mati2re de
conditionnement ont donnE de bons rFsultats.
La tendance de I'industrie de la bit`re vers une con-
centration de plus en lus poussee permet 'a
Miller de faire des pr~visions'a long terme, puts-
que cette societb figure parmi les trois distribu-
teurs'a 1'6chelle nationale de bibres de qualit6. qui
constituent Ie secteur du marche dont 1'expansion
est la plus rapide. En 1972, le secteur des biPres
de qualit@ repr8sentait 30% du march6, comparb
A 23% en 1967.
Philip Morris Industrial
Philip Morris Industrial a vu son chiffre d'af-
faires dEpasser, pour la premiPre fois, 100 millions
de dollars, ce qui reprdsente une majoration de
18% sur 1971; 1'accrotssement des recettes d'ex-
3 loitation a 6tE encore plus marqu6, atteignant
N. Nos societ6s industrielles ont profitd du
mouvement de reprise qui a caract6ris6 I'bconomie
ambricaine en 1972; if convient cependant d'at-
tacher une importance encore plus grande au fait
que ces soci6t8s ont restructur6 leurs stratEgies de
vente, ce qui a donnb des rfsultats satisfaisants
sur le plan des ventes et de la rentabilite. L'orien-
tation des strat6gies de commercialisation en fonc-
tion de produits qui font appel A une technologie
complexe et offrent de fortes marges bn6ficiaires,
a permis d'augmenter les chiffres d'affaires et les
bn@fices de la Nicolet Paper Company et de Poty-
mer Industries, Inc. qui 61abore des produits chi-
miques A utilisations spEciales. Milprint Inc., le
premier producteur americain de matriaux de
conditionnement flexibles. a enregistre une aug-
mentation de son chiffre d'affaires mais une baisse
de bEnEfices par rapport au niveau de 1971.
Mission Viejo
Au mois de septembre dernier, nous avons acquis
'a 100% Ia Mission Viejo Company, nouvelle en-
treprise de construction de logements et de d6ve-
loppements communautaires. Mission Viejo a son
plus grand chantier dans I'Orange County, en
Californie, et construit 6galement des logements
2L Phoenix, Arizona, et dans un nouveau quartier
de Denver, Colorado. Pendant te quatriPme tri-
mestre de 1972, les ventes et les b@nefices de
Mission Viejo ont 6tE consolid6s avec les autres
opErations de Philip Morris.
Expansion
Nous en sommes aux premir`res tapes d'un vaste
programme d'expansion. En 1972, nos dEpenses
ont atteint $120 millions ce qui repr6sente une
forte majoration par rapport aux $68 millions d6-
pens6s en 1971. Pendant la prochaine p6riode
quinquennale, nous escomptons d6penser plus de
$500 millions pour 6largir ou cronstruire des usi-
nes, non seulement aux Etats-Unis, mais aussi'a
1'8tranger, surtout pour l'industrie du tabac. Ces
projets tfmotgnent de la confiance que nous avons
dans 1'expansion et la rentabilitb h long terme de
l'industrie de la cigarette dans le monde.
Le plus important ellment de ce programme est
la construction AL Richmond, Virginie du complexe
industriel le plus grand et le plus perfectionnE du
monde pour la fabrication de la cigarette. Une fois
les travaux achev6s en 1977, il aura coOtE au total
plus de $200 millions pour le terrain, les batiments,
I'6quipement et les machines. 11 est prEvu que les
premibres cigarettes sortiront de 1'usine pendant
]e premier trtmestre 1973 et que le stade de pleine
production sera atteint en 1974, lorsque Ia cons-
truction des batiments sera terminee.
La nouvelle tour de recherches. haute de 8 6tages,
en construction'a Richmond, sera inaugur6e en
avril prochain. Elle abritera 300 techniciens.
Le tabac et la santE
L'industrie du tabac continue A intensifier 1'appui
qu'elle donne b la recherche, pour resoudre les
nombreuses questions qui restent encore sans
rEponse au sujet de Ia cigarette et de la sante. A
la fin de l'ann@e, Ia Facultb de Mddecine de
Harvard a annonc6 qu'elle a accept@ de huit entre-
prises de tabac, dont Philip Morris, et d'une
association de producteurs de tabac, un don de
$2.8 millions, qui doit permettre la r8alisation
d'un programme de recherches 6chelonnees sur
cinq ans, portant sur
les ra orts susce tib(es
d'exister entre la cigarette etples maladies pulmo-
naires et cardio-vasculaires. En annonsant ce don,
le directeur des recherches 'a Harvard, a d6c1ar6:
"Tout Ie monde sait qu'on a accuse Ia cigarette
d'etre 1'une des principales causes de ces maladies;
cependant, d'autres facteurs, qui n'ont pas requ
Is mcme publicitE, peuvent egalement jouer un
r8le important. Parmi eux, il faut citer la pollution
de 1'air, les diff8rences g6n6tiques en ce qui con-
cerne Ia susceptibilitb des hotes, etc. Nul n'a rfut
de fason nette qu'ii existe un rapport direct de
cause'e effet dans le cas de ces facteurs ou d'autres
el6ments de I'environnement".
Philip Morris participe 6galement'a un don de $2
millions qui atd fait A Washington University,
Saint Louis, Missouri, pour des recherches sur
l'immunologie du cancer chez I'homme. Cette
6tude, qui en est'd sa seconde annEe, fait des pro-
gr8s encourageants dans ce domaine, trbs promet-
teur et tr6s actif, des recherches sur le cancer.
Tandis que les Etats-Unis n'ont gu8re adopt6 de
dispositions nouvelles en ce qui concerne Ia fu-
me et la sant6, plusieurs pays ot] nous avons des
Int6rets ont promulgub des lois limitant la publi-
citb des cigarettes et exigeant que des mises en
garde figurent sur les paquets de cigarettes et dans
Ie materiel publicitaire.
Proble'mes
En 1972, la Phase lI des rBglements fEderaux en
mati8re de controle des prix et des salaires, ainsi
qu'une politique fiscale et monetaire relativement
modBrBe, ont eu pour effet de permettre un taux
d'infiation limit6'a 3,8% environ pour 1'ensemble
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