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Philip Morris

Marlboro Country Store Pool Table Offer

Date: 04 May 1994
Length: 2 pages
2047538073-2047538074
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Fields

Author
Stern, D.
Type
MEMO, MEMORANDUM
BRPL, BRAND PLAN
Area
BERAN,DAVID/STORED FILES
Request
Stmn/R1-004
Master ID
2047537848/8077a

Related Documents:
Named Organization
Brunswick
Neodata
Recipient (Organization)
PM, Philip Morris
Site
N355
Litigation
Stmn/Produced
Author (Organization)
PM, Philip Morris
Characteristic
MISS, MISSING PAGES
Date Loaded
05 Jun 1998
Brand
Marlboro
UCSF Legacy ID
zsk75e00

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Page 1: zsk75e00
I I I I I I I I I I I PHILIP MORRIS USA INTER-OFFICE CORRESPONDENCE 120 PARK AVENUE, NEW YORK, NY 10017-5592 To: Distribution Date: May 4, 1994 From: Doron Stern Subject: MARLBORO COUNTRY STORE POOL TABLE OFFER Together with the other gear items the Marlboro Country Store catalog will feature a custom made professional (8 ft) pool table and cues manufactured by Brunswick Billiards. One thousand pool tables will be made available on a first come first serve basis to groups of smokers comprising at least 10 people. As the image leading piece in the MCS catalog, the pool table is designed to heighten excitement and encourage participation in the MCS continuity effort, especially among YAMS. Requirement 25,000 Marlboro Country Store miles imin Orders for pool tables will be accepted starting May 16, 1994 Registration • The only way to receive a MCS Pool Table is by registering via 1-800-MARLBORO. ~ • Operators will start accepting telephone calls for registration on May 16. , • A total of 2,000 smokers will be allowed to register. The first 1,050 will be informed that they have been registered to order the pool table (primary recipients). The remaining 950 smokers will be notified that ~ they have been placed on a waiting list. • As part of the system set up at Neodata to track the entire fulfillment process, , each consumer will be assigned a serial number between 1 and 2,000 i which will appear in all program related correspondence. CSR's will also be trained to address all potential pool table related issues. ~  © Certification Wa' ~  The 1,050 primary recipients will receive a postage paid certification card ~ , • featuring 10 spaces for signatures and respective ages, addresses and ~ telephone numbers. The recipients must send in the complete certification o ~ before June 30th or they will lose their opportunity to receive the pool table. -I W I
Page 2: zsk75e00
I I I I I I I I I I I I I I I May 5, 1994 Page 2 • A non compliance letter will be sent out along with incomplete certification card to smokers who did not properiy fill out card. Non compliance smokers will be given 2 weeks to complete certification card and send it back. • On July 5th, Neodata will provide a count of completed certification cards received. At this time we will determine how many additional certification cards will be delivered to smokers placed on the waiting list (in order to achieve a total number of 1,050 certified smokers). Smokers on the waiting list who will not receive a certification card will be notified via telephone by August 8th. Waiting list smokers who receive certification cards must mail them back by August 1st.. We will follow the same non compliance procedure for waiting list smokers who do not fill out certification card per instructions. • A unique P.O. Box will be set up to service all correspondence on pool table offer. • PM will not be responsible for lost or stolen correspondence relating to pool table offer. Redemption • Smokers who send in completed certification cards by designated dates will receive an order form indicating expected delivery time. • Smokers will send in their 25,000 MCS miles together with the order form to assigned P.O. Box. • Smokers will be sent a letter from Brunswick after the correct number of UPC's and order form have been received. The letter will include a Brunswick telephone number for smokers to call to arrange delivery and timing. • Neodata will furnish Brunswick with a list of smokers and corresponding serial number to control for accuracy. • Brunswick will inform Neodata of pool table shipping addresses prior to shipment to check for any for any inappropriate destinations. I

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