Philip Morris
Social Issues Addiction
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- REPT, REPORT, OTHER
- Area
- NICOLI,DAVID/OFFICE
- Master ID
- 2046926829/6924
Related Documents:- 2046926829 Surgeon General Response
- 2046926830-6831 Ama Media Briefing
- 2046926832-6835 Clearing the Smokescreen Tobacco, Public Health and Public Policy
- 2046926836-6837 Passive Cigarette Smoke Found in Fetal Hair
- 2046926838-6840 Minors in Minority Neighborhoods Sold Single Cigarettes
- 2046926841-6842 First Two Weeks Crucial in Efforts to Quit Smoking
- 2046926843-6845 Tobacco Ads Worked Well to Get Young Girls to Smoke
- 2046926846-6847 Battle to Get America to Stop Smoking No Basis for Optimism
- 2046926848
- 2046926849
- 2046926850
- 2046926851
- 2046926852
- 2046926853
- 2046926854
- 2046926855
- 2046926856 TI Comments
- 2046926857-6858 Why Young People Begin Smoking
- 2046926859-6860 Incidence of Youth Smoking
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- 2046926863-6864 Cigarette Advertising and Youth Smoking
- 2046926865 Our Comments
- 2046926866-6869 Tobacco Products and the Myth of 'underregulation'
- 2046926870-6880 Tobacco Products and the Myth of 'underregulation'
- 2046926881-6883 Ets Talking Points
- 2046926884-6885 Study on Trace Nicotine Levels in Fetal Hair
- 2046926886-6888 Why Do Young People Begin Smoking?
- 2046926889-6890 How Advertising Works: Competition in A Mature Market
- 2046926891-6895 International Experience with Cigarette Advertising Bans
- 2046926896-6898 Cigarette Advertising and 'targeting'
- 2046926899-6902 Promotional Activity by Cigarette Manufacturers
- 2046926903-6908 Preventing Youth Access to Tobacco Products
- 2046926917 RJR Comments
- 2046926918-6919 Response to the Surgeon General's 940000 Report
- 2046926920-6924 Fact Sheet Perceptions and Facts About Youth Smoking
- Named Person
- Blau, T.
- Hirsch, A.
- Koop, C.E.
- Lipton, M.A.
- Marsh, A.
- Mason, J.O.
- Odonell, J.
- Roper, W.L.
- Smart, R.
- Surgeon General
- Warburton, D.
- Hirsch, A.
- Document File
- 2046926828/2046926925/Briefing Book - Response to Surgeon General's Report on Smoking Released on 000223 - TI, RJR Talking Point.
- Named Organization
- American Psychiatric Assn
- American Psychological Assn
- Canadian Addiction Research Foundation
- Centers for Disease Control
- Congress
- House
- Public Health Service
- Uk Office of Population Censuses + Surve
- Univ of Paris
- Univ of Reading
- American Psychological Assn
- Litigation
- Stmn/Produced
- Site
- W6
- Date Loaded
- 31 Jan 1999
- UCSF Legacy ID
- sig53e00
Document Images
SOCIAL ISSUES
ADDICTION
STATJS
The U.S. Surgeon General's Report, "The Health
Consequences of Smoking: Nicotine Addiction," was released in
May 1988.1 This report was narrowly focused on what it
described as the "pharmacologic basis of tobacco addiction."
Although it conceded that "[p]sychological and social factors
are also important influences on tobacco use," the Surgeon
General argued that a detailed review of these important
factors was "beyond the scope" of the report.
The report reached three major "conclusion":
Tobacco products, including cigarettes, are
"addicting."
~. -'.:e basis for this "addiction" is the drug nicotine
L:, tobacco.
s. The processes which determine tobacco "addiction"
are similar to those which determine addiction to
other drugs such as heroin and cocaine.
Other sources often relied on by anti-smoking
groups to support a cigarette addiction claim are the
diagnostic manual used by the American Psychiatric
Association (APA). For example, the third edition of
the APA's Diagnostic and Statistical Manual (DSM-III)
published in 1980, included the terms "tobacco
dependence" and "tobacco withdrawal."2 A revised manual
known as DSM-III-R was published in 1987.3 In DSM-III-
R, the terms "tobacco dependence" and "tobacco
withdrawal" were changed to "nicotine dependence" and
"nicotine withdrawal."
The anti-smoking movement has attempted to use the
claim of addiction -- and a related claim that
cigarettes are a "gateway" to illicit drug use -- in
their efforts to restrict or ban sales and marketing
practices, including: vending machines and open
displays, advertising and sport promotion, sampling and
couponing.
SUMMA_RY ARGUMENTS ZND
Q
1. The Addiction Claim In The 1988 U.S. Surgeon ~
General's Report Is An Extreme Position That Has Been ~p
Strongly Criticized By Experts From The U.S. And Other ~
Countries. dIO
~
According to Dr. David Warburton (Department of ©
Psychology, University of Reading, U.K.), the 1988 Surgeon ~

General's Report used an "argument by analogy" to establish
criteria that could define tobacco use as an "addiction." Dr.
Warburton, although a contributor to the 1988 Surgeon
General's Report, was highly critical of its conclusions.
[T]he Surgeon-General has ignored the discrepancies in
his enthusiasm to find criteria to compare nicotine use
with heroin and cocaine use-.4
Of course, nicotine use can be called an 'addiction';
someone, like the Surgeon General just has to say that
it is . . . . However, the most important measure for a
scientific claim is experimental verification, not
political pronouncements, however masterful.5
In a detailed review of the literature on smoking
and n:.cotine, 0r. Warburton conclude that smoking is
significantly different from addictive drug use.
("1]icotine does not act on the reward pathways in the
brain or on the neurochemical systems that have been
associated with euphoria. It has proved very difficult
to get animals to self-administer nicotine, and smokers
have shown that they do not actually experience any
marked euphoriant effects. Thus, whatever the nature of
the mechanism by which nicotine maintains use, it is not
the same as that activated by other substances which are
habitually used.6
Professor Albert Hirsch, head of the Department of
Pulmonary Medicine at the University of Paris, expressed
additional criticisms of the 1988 Surgeon General's Report.
Although Dr. Hirsch is a vocal critic of the tobacco
industry, he noted that tobacco "cannot be compared to drugs,
especially hard drugs like heroin or other narcotics." He
characterized such comparisons as an attempt "to fight an
evil with misstatements or distortions of the truth."7
Within the United States, strong criticisms have been
raised concerning the Surgeon General's addiction claim. In
U.S. Congressional testimony concerning the Report, a noted
clinical psychologist, Dr. Theodore Blau, described the
nicotine addiction claim as "misleading and potentially
harmful."8
2. By Calling Smokers Addicts, Anti-Smokers Hope To
Eventually Eliminate Smoking As A Social Custom.
The social and political underpinning of the addiction
claim was admitted by Dr. Morris A. Lipton, one of several
scientists who was involved in developing the United States
~ government's official position on smoking and addiction in
the early 1980's He gave the following reason for the
government's use of the addiction label: "It was selected
because it's sort of a dirty word."9 Thus, it should be

readily apparent that the term addiction was intended to have
an emotional impact, and it has been applied to smoking with
little regard for its scientific meaning.
3. The Dramatic Physical, Psychological And Societal Effect
Of Drug Addiction Are In Sharp Contrast With the Simple
Pleasures Of Cigarette Smoking. Despite This Obvious Fact,
Some Researchers Have Attempted To Broaden The Definition Of
Addiction So That It Includes Smoking.
Broadening the definition of addiction relegates
addiction to little more t'.:an a description of any frequently
occurring behavior. That seems to be why the word addiction
is sometimes used to describe distance running or jogging,
watching television, sexual activity, even shopping. In the
~;nited States, form Surgeon General C. Everett Koop also
contributed to the misuse cf the term when he said in 1982
:hat video games are "addicting."1o
Even as early as 1974, Reginald Smart of Canada's
Addiction Research Founciation noted that terms such as
addiction and dependence "Cover too much and attempt to bring
:nder single rubrics types of drug use that are extremely
:isparate. "li
Similarly, Dr. David Warburton, of Britain's Reading
~niversity, observed:
We all are 'dependent' for our ordinary happiness,
gratification, emotional well-being and general quality
of life on a whole range of people and object.12
Even coffee drinkers who regularly enjoy as few as three
cups each day have been described as having a form of
"dependence. "13
In short, the terms "addiction" and "dependence" become
almost scientifically meaningless when they are used merely
as description of any valued behavior or pleasurable habit.
4. The Addiction Claim Is Strongly Challenged By Reports
That Smokers Have The Ability To Quit Smoking When They Make
A Decision To Do So.
Even the 1988 Surgeon General's Report noted that over
41 million people in the United States have quit smoking --
the vast majority without any outside assistance.14
In 1989, the Surgeon general made this point even more
dramatically, noting that: "Nearly half of all living adults
who ever smoked have quit."15 In the "Forward" to the 1990
Surgeon General's Report, this point was reiterated by Dr.
James 0. Mason (Assistant Secretary for Health, Public Health
Service) and Dr. William L. Roper (Director, Centers for
Disease Control).1s

Moreover, the efforts involved in quitting smoking are often
highly exaggerated. Although some people describe unpleasant
feeling when they quit smoking, these feelings are variable,
generally not long-lasting and mild. They appear to be quite
similar to the sort of feelings people often have when they
stop doing any enjoyable activity. Whatever experiences some
people have when they quit smoking appear to be "highly
idiosyncratic."17 Therefore, they cannot be cloaked with any
scientific validity.
Furthermore, reports of smokers' desires to quit
smoking, and their difficulties in carrying out decision to
quit, may be misleading. Some smokers may say they want to
quit simply to pleas someone else, such as their spouse or
employer. Yet, they may enjoy smoking and have no true
motivation to stop. Accordingly, what smokers say about
"_heir intentions and attempts to give up smoking often should
'-e viewwith a certain amount of skepticism.ls
:t is clear from common experience and the quit
statistics that smokers are able to refrain from smoking, or
~o quit smoking altogether, when they choose to do so.
In testimony before the U.S. House of Representatives, a
former president of the American Psychological Association,
Dr. ':'heodore Blau, stated:
It has been reported that many smokers are able to
refrain from smoking for relatively long periods of time
for practical, safety or religious reasons and to do so
without apparent discomfort. Some examples are coal
miners who may not smoke at the pitface, Orthodox Jews
who give up smoking at sundown on Friday and cease
smoking until sundown on Saturday, and so forth. Such
behavior does not fit conventional view of addiction.19
Alan Marsh, U.K. Office of Population Censuses and
Surveys, argued that the high rates of quitting smoking
cannot be explained by the addiction or dependence theory of
smoking.
[T]he dependence view of smoking contributes nothing to
an explanation of why one in five of those smoking ten
years ago no longer do so. It is not open to us to
believe that the power of nicotine to produce dependence
has mysteriously lessened.20
5. The Inclusion of Tobacco Use In The APA's Diagnostic
Manuals (DSM-III and DSM-III-R) Does Not Demonstrate That
Smoking Is An Addiction.
The APA's inclusion of a smoking-related "withdrawal"
diagnosis does not establish that addiction occurs in
smokers. DSM-III-R states, for example, that any so-called

"withdrawal" could simply reflect frustration due to giving
up a pleasurable habit, or the "loss of a reinforcer."21
DSM-III-R also notes the absence of intoxication
associated with smoking, in contrast with the use of
addictive drugs.
Since nicotine, unlike alcohol, rarely causes any
clinically significant state of intoxication, there is
no impairment in social or occupational functioning as
an i.ediate and direct consequence of its use.22
S
Clearly, one cannot say the same about the use of alcohol,
cocaine, ::eroin or cannabis.
Inclusion of tobacco in DSM-III and DSM-III-R may have
teen influenced by a variety of social and political
considerations.23 There may also have been a financial
Lntluence because the manuals are used as a basis for
~nsurance reimbursement.
7~SM-iII's criteria for "tobacco dependence" are arguably
largely Meaningless because they can be used to classify
almost any smoker as "tobacco dependent." In one survey of
the U.S. general population, 90 percent of the smokers were
reported to fulfill the DSM-III criteria for "tobacco
dependence." Based on these results, the government-
supported researchers suggested that the DSM-III criteria for
"tobacco dependence" are "overinclusive."24
The dubious significance of the diagnosis of "nicotine
withdrawal" in DSM-III-R is perhaps most strikingly clear in
the manual's own admission that no one knows whether this
diagnosis has anything to do with quitting smoking. DSM-III-R
states:
Whether severe Nicotine Withdrawal decreases the ability
to stop smoking or remain abstinent from smoking is
unknown.25
6. The Claim That Cigarettes Are A "Gateway" To Illicit
Drug Use Is Questionable On Intuitive Grounds, As Well As By
The Weakness Of The Data used By Those Making This Claim.
Although it has sometimes been reported that smoking may
precede illicit drug use, the mere fact of this order of
events cannot be considered to mean a cause-and-effect
relationship. After all, even if a hard drug user first
smoked cigarettes, he also undoubtedly first did a large
variety of other things, such as drink milk or soft drinks,
eat ice cream, ride a bicycle and so on. The intuitive point
should be obvious: Just because one activity chronologically
precedes another does not mean that the activities are
casually related.

r In terms of the available data, even studies claiming an
- association between smoking and hard drug use report that the
relationship, if any, is quite weak and of dubious predictive
value. For example, Dr. John O'Donnell, a researcher writing
in a United States government publication, noted:
Whatever the nature of the association, it is small, and
would not suggest that cigarette use would be a useful
predictor of later drug use.26
A similar conclusion was reached in a study of U.S.
adults which attempted to assess the relationship between use
of marijuana, alcohol and tobacco. Evidence for this
relationship was described as "tenuous."27
I
U.S. Department of Health and Human Services, The Health and
aseuuence S moxinQ e ua on. A Reoort of the SurQeon
General. publication No. DHHS (CDC) 88-8406
Washington
D
C
U
S
2 ,
,
.
.,
.
.
Government Printing Office, 1988.
American Psychiatric Association, DiaQnostic and Statistical Manual of
Mental Disorder. t3rd ed. - rev.), Washington
D.C.
American Psychiatric
3 ,
,
Association, 1980
American Psychiatric Association, Diagnostic and Statistical Manual of
Mental Disorder. (3rd ed. - rev.), Washington
D.C.
American Psychiatric
4 ,
,
Association, 1987.
Warburton, D.M., Is Nicotine Use An Addiction?," the PsvcholoQist:
Bulletin of the British PsvcholoQical Society 4: 166-170 (at 166)
1989
5 ,
.
Ibid. at 169.
6 Warburton, D.M., "The Puzzle of Nicotine Use." In: 111g
psvchonharmacoloev of Addiction M. Lader (ed.). New York
Oaford
7 ,
University Press, Chapter 3, 27-49 (at 44-45), 1988.
Hirsch, A., Interview on French Radio Network, Europe 1, May 18, 1988.
8 Bleu, TH.., Statement, Re: "Health Consequences of Smoking: Nicotine
Addiction." In: Hearing Before the Subcommittee on Health and the
Environment of the Committee on Energy and Commerce, United States
House of Representatives One Hundredth Congress, Second Session, 319-
332 (at 319), July 29,1988.
Z)
®
9 Christensen, R., "Cigarettes Addictive, Panel Says, "The News and .A
Observer. Raleigh, North Carolina, Wednesday, September 3, 1980, 1 and ~
5B (at 5B). ~
10
Mattiace, P., "Surgeon General Says Video Games May Harm Children IND
cl~
,
"The Associated Press, November 9, 1982, A.M. cycle. ~
~

12
13
1 4
15
.
16
17
18
19
20
Smart, R.G., "Addiction, Dependency, Abuse, or Use: Which Are We
Studying with Epidemtology?" In: Drug Use. EoidemioloQical and
SocioloQical ADi)roachesE. Josephson and E.E. Carroll (eds.).
Washington, D,C., Hemisphere Publishing Corporation, Chapter 2, 23-42
(at 32), 1974.
Warburton, D.M.. Addiction. Dependence and Habitual Substance Use,"
Bulletin of The Brltizh PwcholoQical Society 38: at 285-288 (at 287-288),
1985.
Hughes, J.R., Higgins. S.T., Bickel, W.K., Hunt, W.K., Fenwick, J.W.,
Gulliver, S.B. and Mireault, G.C.. "Caffeine Self-Administration,
Withdrawal, And Adverse Effects Among Coffee Drinkers, "Arch Gen
Psvchiatrv 48: 6 1 1-6 17, 1991
l.' S. Department of Health and Human Services, The Health and
onseauence
moxinQ
S
a
aa
on. A Report of the SurQeon
General. Publication No. DHHS (DCD) 88-8406, Washington, D.C., U.S.
Government Printing Office. at 466, 1988..
U.S. Department of Health and Human Services, ReducinQ the Health
ons_e auence
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ProQress. A Rep
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General. Publication No. DHHS (DCD) 89-841 1. Washington, D.C., U.S.
Government Printing Office. at 1 1, 1989.
eeon
U.S. Department of Health and Human Services, The Health Benefits of
Sm_oking Cessation. A Rej)ort nf the Surgeon eneral Publication No
pl-iHS (DCD) 90-8 146 WashinQton r tre r:,,i,ernment Pr; rr;,.o
D
nttnQ Q
at i. 1990,
.
Murray, A.L. and Lawrence. P.S., "Sequelae to Smoking Cessation: A
Review, "Clinical Psychology Review 4 (2): 143-157 (at 143), 1984.
Kozlowski, L.T., Herman, C.P. and Frecker, R.C., "What Researcher Make
of What Cigarette Smokers Say: Filtering Smokers' Hot Air," The Lancet I
(18 170 ): 699-700, 1980.
Blau, T.H., Statement, Re: "Comprehensive Smoking Prevention
Education Act." In: Hearings Before the Subcommittee on Health and the
Environment of the Committee on Energy and Commerce, United States
House of Representatives, Ninety-Seventh Congress, Second Session,
486-488 (at 487), March 5, 11, and 12, 1982.
Marsh, A., "Smoking: Habit or Choice?, "Population Trends, 37:14-20 (at
15), 1984.
21 American Psychiatric Association, DiaQnostic and Statistical Manual of
. Mental Disorders, (3rd ed. - rev.), Washington, D.C., American
Psychiatric Association, at 150, 1987..

0 22 Ibid. at 182.
23 McReynolds, W.T., "DSM-III and the Future of Applied Social Science,
Professional Psychology 10 (1): 123-132, 1979.
24 Hughes, J.R., Gust, S.W, and Pechacek, T.F., Prevalence of Tobacco
Dependence and Withdrawal," American lournal of Psychiatry 142 (2):
205-208 (at 205), 1987.
25 American Psychiatric Association, Diagnostic and Statistical Manual of
Mental Disorders. (3rd ed. - rev.), Washington
D.C
American
,
.,
Psychiatric Association, at 151. 1987.
26 O Donnell. J.A.. 'Cigarette Smoking as a Precursor of Illicit Drug Use."
In: CiQarette SmokinQ as a Deoendence Process N.A. Krasnegor (ed
)
.
.
National Institute on Drug Abuse Research Monograph 23, Publication
No. DHEW (ADM) 79-800, Washington, D.C., U.S. Government Printing
Office. Chapter 4, 30-43 (at 42), 1979.
27
Dull. R T. And Williams, F P., Marihuana, Alcohol ad Tobacco:
Reassessment of a Presumed Relationship,'iournal of DruQ Education 1 1
(2): 129-1 39 (at 135). 1981.
0
