Tobacco Documents Online

• CIGARETTE ADVERTISING YouTH SMOKING g,:ct:vt,ts ht rc> and ubrcaa - moro ba:~r..,t,t; cigarette ads bck:,une :. oart ,). -he:r r otinc,ai agemia -rta%'t? "'.dt C.s,:rt'rE' ai,s uC k7.a,%e ...~m stoo 1~ .. A : ,.c :c.niI , • :•`.'`LF'.d', ad•.cr* LL'1K .: i 1ndlor ll::I1rT'. , r dnV VT'.t'r. '~[C'Q .'.`. .. Y! ~r i1k ti rtRer :id/rmJll t ttle Fttjeral _%sdr t,_*: ,^^,:«,,.,r lubbv ;nd No~:17 ;ath: ar. advertrnsing bnn '.,~ould ~^brrl.. .,. .1 J_e .ibarette :.`.e ~ _ ii S~u~~c~n ; e:~erat t; x~p, n h;s 1~89 rer ,rz• ~cknut~i. adge.: ~~ nfiarer•e ad•. -erustng ano prcmmotzcn ha~e not `•een s!-,owrr to ncrease tobacco :.oruumption, stating, :;.arE t,~ rin x.ennn:au ~ r,gorous srudy a%aaable to cnN r . :.~.:t r rc;vuies a oetirutive ar>Swer ro the basic 3iverUsing aIla f r*Jm.,al ( ~IIR'^ ~' 1? 'evei ot rUoacco consumptzon " Accoro.ing to the 7:esident's Coancil o' rconorruc ~1 d~;sors, "EVidence rrom other countres suggests that baruvng tobacco product advertsing has not discouraged smoking." In `act, tobacco co^sumption -- ,tmong adults and Y'otulg reopie - is declining in some coL:ntries where advertrnsing is permitted. Sv cortrast, srnoking is increasing in some _ountries where advertising is prohibi.ed. 5,.vecien and tionti•ay, ~or exarnpie, h:ve panned or seti•erei}' restricted cgarett'e advertis- ulg. &Vidence frorn these cot.uitztes is instructive: "There is little evidence that advertising results in additional stnolcing, -is with many products, advertising mainly shifts consumers among brafds." T„C ?Ri's::)E.\1'S o` Ecc vuu c.",Jti so2s 11 Although tnbacco product odvertl5ing ti,as banned in Firtland u; iy?8., L`niversirv c.t Heistnkt r•esaarchers have found that smoking among juveniles is more prevalent now Lhart when the ban %-vas iinposeci. 7 ln Swecier., tobacco product adverhsir.g has been severely restricted since 1!?%' ihe 5wrdtsh National Smoking and Health ass~iat:ion rYporu between 1980 and 19g2 the incidence ot srnotcing among teenagers in Sweder generally increast~d. Following a brief, subse- quent dec!ine, smoking began to increase again in 1984. A-, anti•to~acco researr:her5 frim Sweden 3cknowledged in 1991, "tobacco use is once more on the nae in the younger age groups in Swecien." 2 Tobacco aaverusung m tiurway was banned in 19i5. Assessing the impact of the ban, a recent stud,v in the iournal of the Norwegian Medccal Assocuitton noted overalt consumption has remained esRentially unchanged since the 197D's, contzadicting claims of a decline in youth smoking. The researchers c'uncluded: "Even though the !aw to stop tobacco advertisir,g has a meaningful content, we carulot see that it has had a fundamental effect upon the sale or use of tobacco." (continual on back) ;7 C1t' CT1WCf.' dC't.l;,t:d illt(lt'r7l.ltlt)i1 (1C1 thiti iti.iUE? LZnti t)fhE'.t"`i, cl)l1Zact _I.`+ cll , 1-i`00-424-t)8%E:.

• 5v uho G-~:.:ren s ~ es-edr"" ~,[L i:' Nthat t.Fle :rncidence of --moking antong ycung people is _n c~a.n%• places where advcrtisi:lg is :,,rrc.d n .+. here :s n,:~ t ?: ~trer cases. 0:e SIt okLll'' 1-Z 'n 1nd, to ~P '.':iTi afl`r 51r.iatiorLS. •"~ ~d` bv the ~Vo:ld ::t c11tr t; Sa":u.i.3tiCil V. (`lQi voLiti: SiicOK.lI1S also rrcvtdQs s;:ppcrt. 2 7,2 "'HO ro ~,~ sternaac _44-fference-, 2twe+?r~ u~eri;a ~mokrn,; behavror Ln 'ountnr5 whrq: :,irntj 1r•;,' ;.'1 cou.'1tr1P~ .,, herP it s not. 2 A !rrn~ •:._ ":C :_~ ~ f 1v :` r r ri r Qt'1Vn ; , '.~ ~~3r-_i'~ ., ~~~ .(arin~ I Smc-~.e ~ul,:rlv ,ti~!s 1rl~. ~r n~:.,rtv:tv ~ 13°',dtul u7 5~.~.;c~ l"~) `.C^z _.:ac:_ ._.c-rns:r,g LS t-annrJ, Uan u-1r•a[n7• ere r,rv *- r r~7.e5on5 were :r rnrct arwl tar 'rigner t.`~n L;; here few to'.acco advertLs[ng ntrcL. ard 36percentofull:~`•~r,~:i5 iar;v z- 187 , ,.;r u :~arn ~r r:ur~ 2' -.•rcpr tHcrg ~,:n~o '•.d f.~~rr t, a, i i E,ercPnt. 1- 1 2dfl`' It S not tobacco ddver'Qsil1g ~^iuvs a key roie in zn::e 5:nohlllg iI1L(?dtlor: and ~ ciae:~ce. 0