Tobacco Documents Online

CIGARETTE INDUSTRY INITIATIVES AGAINST YOUTH SMOKING e-r2 m.1: cr.::11 rS . rrcS :noKtng , -e tndustry* 7Ws a ;~n~ rwtorv t'`S t: ~.St:Ou:ay e ., ~ cn•n..!.1~ : ;(-1 il1.:i~'~~ cciated cor.cern,5 9cout ;.:~_arem-_ ert's:n~ ~nd ~romot7on. •IdL'crtiSirzg 'and Promotion: I u*JJ. .~3re!tP ?,ar.lltacTUrQrst':t'tjad.rr*,,irg .lrl"'nrr.0n ir couege r-iblicanons and on carr;uses. •, 19g4, the Cigarette manufact•arers adopred a cade tibiting ad•.•ertisu,g and promoCon in pu5li:.atioru ct2d ?;.tTd'tlv to 1?ersons unaer 21. T'.te coC:C 3ljc) ad tf;e usz ot testmoruals by ~p.)ru or ceiebnn• r~;.^.d reo,u;:es modei9 ui ads to br, and appear t:) :t !enst '-` ~'ezrs old. ^. ls?69, t!i.e cigargtte manufacturers proposed to end snQraa.ls ort radio and television. Cigarette ads left air in ear(y 1971 as a result of Congressional aczron passed the uuiustry•s offer into law. 1 19$l, a code of cigarette sampting practces k•as pted. The code included provisions to rtiiuse to give a ple to anvone known to be unGer 21 yean oi age or ;, without reasonable identzficatinn tn the cc,ntrary, ears to be less than 21 years of age No sampting was in any public place within two t:iocks or centers of `t acnvity such as playgrounds or srnools. • O tn 1YIP the c,,arette rnanufa.:turers strengthened the ;vertising and promotion •_cde to include provtyions tur: -no billboarcfs adverhsing cig3rettes w,~hin 5ii() feet of schools and playgrourxis; --ciprette samples not to be distributed in or,m public streets, sidewalks or ear;s etcep*, t.n places that are open "ruy to p«1rsons tO whom cigarettes la•fvru11y may be sold. Manutacturers may not c'Ltribute cigarette samples in jirect respcirts,e to requrst_s hy +eiephone and do no mail riistribution of cigarette prvduct samples without written, yi$hed certrnfication that t!-,e addressee is 21 or older, a smoker and wishes to receive a product sample: - no paid rr+.ovie prcx:uct or cigare:te advertasing Ylacements: and - strict limitatiortis on U~e d:stributton of non-tobacco premium itemv. On Activities to Discourage Youth Smoking: • In 1982, on the industry"s behaif, The Tobacco lnstitute conducted a nationwide advertising campaign that reached 110 rrulLion Amencans witti the message, "Do tobacco companies want ~;d3 to smoke? ~+'o. As a matter of policy. No. As a matter oi practice. No. As a matter of fact. No." (continued on bark? rllc)rE.' L{t'rdliL'd tI1tU!?i1,1t1011 "I, th15 iti~LlE•' liltt l:(~11L1Ct t.l~, .1~ , 1-i~~~~)-•~2=~-~)cy7f).

• i~ 1`.~ ?``.e !n_.dtT.ae !a.u~ct?c~d tt_ "RcspU, s,ble .:.~ ' r S 3m 2r:n~ 3 trez Par21'ttal g`uic~c bJc`k .,n{ Y. :`~ ct :~. ~lluttlf r bt ukJrt. Krl~~:nb~ cl'tiln ;4 '~llc~wrti L ",th t,;;vide guidancP on tamilv commw 3bon _nable narents to help }' r,gsters dr~ el0p 1-rrla'+h.i i nCR1Ri to liiii '.4.$eh- ftrf r.'- v:Cc'S at't~ '~it~l ii'25fb'le dc' t:i rLi SUCtl as ~!??jk:.'la rt 1.1t; -. b.k3k,et5 have D.+?n ~i,itributot7 n,~r..in- 7t, "RL?sponstble L,~ ~n~{ 'Ta:., n:~c< , f,. . tt:u:g ur,:esut.i ed grar.t5 ., tund -7,m tir,; ^. '.anco °rograrrts at t.= r.ite of ten a 0131' , ; ,rd -_ thr;.IZhou! :73n',.S t,-:r s;i ~ vmm;:ntrY basec.] :~tforts to ::nprove u s ~ c'. rT age tor the >alr ltt ~-,Sdrette9 ~C' .3 ,'l ~~^:, rru.-ti:rr;utn 3ge Ia ~ or one lower t.'ia n arr ~) n tr.e tx~ KJ un rver~' ~tatr. . Lr, T,'.hatC(•. [rsntutr L3unchrci thr ~ t.;Cg^--:n rorte rptatl ~,,)m,^Zt:ntty tn 2rc:.:r.~Ke ~tn;rr rc,r ar.d ~mFl,ance wtth tt~asr mmtmum age more tt,an'_CC.o-sponsoring retail ups rtanonv. tde, about 2. i million pteces ot -!t's !he v" mzrena:, ~ta~ e ho-en distnbuted ut,tirute s mber comparue; c,)ntinue to prorm)te "It's the Law" i::thtr Frrr;.am5 to «:;rk with ref-ailers. In e insttute a!so axpanded eEfocts to re3ch para-,ts S ott~r adults in iy90 by promonng, through raaonai ertis;ng and ,)twr etfforts, TobaCcc Heip:ng Youth Sz:a The booklrt c,~n•5 es adult5 tooLs to work with young. -s in :estsung :he negBtive peer pressure to smoke. :xo: Hr'p:^g Y~~cth Say No was a joint pro;ect of Me ,acco insbtute a.nd ttw Family COURSE Cunsortluin, a up of educa;ors and experts in children's issues. ~TMe ruiy COURSE Consortium aiso promoted the materials ougtt television PSA's. Those FSA's were aired by re than 600 television stations across the country .:i®te, more than 35'_,000 copies ot .Tobacco: Hdping Yaulh Va have bee-n dstributed and requests continue to be ~d. 0