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Philip Morris

Chronology of Action

Date: 21 Feb 1991 (est.)
Length: 1 page
2046855732
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Fields

Type
PRES, PRESS RELEASE
Area
LINEHAN,KATHLEEN (BUFFY)/STORED FILES
Attachment
2046855728/2046855732
Site
W1
Request
Stmn/R1-093
Named Person
Banks, S.
Zuke, L.
Document File
2046855727/2046855733/Trademark Infringement
Named Organization
Sega Enterprises
Author (Organization)
PM, Philip Morris
Litigation
Stmn/Produced
Date Loaded
05 Jun 1998
Brand
Marlboro
UCSF Legacy ID
lbn65e00

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Page 1: lbn65e00
`~~ PHILIP MORRIS USA. Corporate Affairs 120 Park Avenue New York, New York 10017 (212) 880-5000 FAX (212) 907-5361 FOR RELEASE: Thursday, Feb. 21 NEWS RELEASE Contact: Les Zuke Philip Morris U.S.A. (212) 878-2796 Sheila Banks Philip Morris U.S.A. (212) 878-2812 CHRONOLOGY OF ACTIONS 1989 Nov. 15 Philip Morris U.S.A. identifies Marlboro trademark infringement on "Super Monaco GP" video arcade game manufactured by Sega Enterprises, San Jose, Calif. Nov. 20 Philip Morris U.S.A. sends a letter to Sega Enterprises demanding that the company cease all use of the Marlboro trademark on its "Super Monaco GP" video arcade game and recall all games where the Marlboro trademark appears. 1990 March 20 After lengthy negotiations Sega Enterprises formally agrees to have Marlboro trademarks removed from its games. July 23 Philip Morris U.S.A. identifies "Super Monaco GP" games in Chicago, Ill. and New York City in violation of the March 20 agreement and notifies Sega Enterprises to correct these violations. Sept. 18 Philip Morris requests confirmation that the violations in Chicago and New York City were corrected. 1991 Feb. 12 Philip Morris U.S.A. becomes aware of additional trademark infringement on "Super Monaco GP" game. Feb. 21 To date, Philip Morris U.S.A. has not received confirmation that the violations in Chicago and New York City were corrected. Philip Morris files a trademark infringement lawsuit seeking monetary damages and remedial actions against Sega Enterprises for breach of its March 20, 1990, agreement. T , .,-.,,-1 -., . . m., .., . ti.. . ... .. -11- , o NTII : 1

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