Tobacco Documents Online

TO: INTER-OFFICE CORRESPONDENCE PHILIP MORRIS E.E.M.A. CASE POSTALE - 1001 LAUSaJ++E Strictlv Confidential Attendees DATE: T S.OSDFNE HA Y 2 8 t987 May 26, 1987 FRoM, Jean Besques c.c. LCC, SCD, WT, T. Osdene, A. Whist (w/o attachm.) sueJECr: Hinutes of EDlA/EEC ETS StrateRy Meeting held on May 11, 1987 The agenda and attendees of the meeting are shown in Annex A. 1. Obiectives of the ETS Strategy (from the EEMA Plan) End goals: - Resist smoking restrictions - Restore smoker confidence Pre-requisites: Reverse scientific and popular opinion Restore social acceptability of smoking Preserve product liability defences • 2. ComDonents of the ETS Strategy Targeted PA/PR Activities: - Public - Politicians - Competent authorities - Unions - Employers - Airlines - Hotels, restaurants, cafeterias Climate Development and Support: Seminars Briefings Research (basic and applied) Publications Professional body participation Establish Third Parties: Scientific experts (identification, organization) ACVA-type o While a strategy is market-specific (its targets, in particular), the underlying research is not. .

r • 3. ResDonsibilities within PM o The responsibility for the targeted PA/PR activities rests with the market responsibles (and their CA staff), and the markets carry the budgets. This is also true for ACVA-related activities. o The identification of 3rd-party scientists will be undertaJcen by EGA with the assistance of an IAPAG-related scientist (J. Rupp to nominate) who will make initial contacts. o HGa will carry the budget for all 3rd-party scientist activities. o The coordinators for all ETS Strategy issues within the respective Regions are hDH (EEC) and KJW (EF2tA). • 4. Industry Coordination It is preferable to build up a coordinated, international industry effort. Ideally this would be under the auspices of INFOTAB. In many markets it will be advisable or even necessary to work through the NMA or an industry club. Nevertheless it was understood t:1at PM must forge on and lead/act unilaterally whilst the industry coordination is being established in individual markets. This coordination should ultimately lead to integration with respect to the buffer entity. 5. PMI Suvport Back-up available: Experience gained in other parts of the world (U.S., Hong Kong, (hotels and restaurants), Australia (airlines)) Videotapes Brochures (issue-specific, target-specific) Surveys (design of) Press kits Booklets to address public officials in lay terms (e.g., ACVA material) Invitations to PM-sponsored events Coordination of media briefings • Follow-up (proposed/requested): - Need for follow-up generated by media briefings (vehicles to be put in place; material to be developed: information has to be kept flowing so as to sustain the momentum created by such briefings). D. Badler, P. Grandjean and P. Haglione are to prepare a draft paper to be discussed by them in New York on June 15 and then proposed to participants of ETS meeting. They will also investigate the ETS FYI idea - Capitalization worldwide on efforts in U.S. - Proposed briefings of U.S.-based correspondents to newspapers published in EE."tA-EEC regions and US-based wire service editors and reporters - Generic advertising campaigns I

Remarks: o The need for flexibility was stressed to take into account the idiosyncrasies of each market. o Media briefings should be held only when the follow-up capability is established. o The product liability implications of what is said and communicated in the course of media briefings and elsewhere must be borne in mind. __711 erceiv 0 ~~ industry, inclu in i media briefings> It's role at most ~---~~ sn~ ouTd seem as yet anot expert amongst others. 6. Other Support (needed or forthcoming) Public speaking training to be provided for third-party experts Suitable environment to be created for third-party scientists (e.g., opportunity to meet peers and exchange ideas, access to information) Database being set up to provide references and arguments on detailed issues met in EEC (P. Maglione) Possibility of access to pan Arab media through participation of PM in industry-media representatives meeting next autumn (JBR to follow-up with KIF). pp; B. Brooks, F. Dulles, M. Horst and K. Ware held another meeting on~his su on May 12. F. Dulles will report separately.~ Kind regards, Jean Besques JLa/acs

, f S 1. AQenda of Ey.~'A/EEC Strategv Meetin¢ (Mav 11, 1987) PMI ETS Strategy (MOP/RDB) Management control and responsibilities of EEC and EL.'SA ETS Plans (KJW/MIH) Who is responsible for what? Who is reporting to whom? Budget - Who is paying for what? - Who is processing invoices? - Legal implications/entities ETS Media Briefings in EEC and EZ2lA Regions (RDB) Outline of the ETS Strategy for EEC countries (MDE) Outline of the ETS Strategy for the countries (SGC, RAP, GLN) • 2. Attendees Covington and Burling - J. Rupp EEC - B. Brooks - M. Horst - P. Maglione - I. Sargeant EDtA FTR Neuchatel PMI Annex A J. Besques G. Diserens (part-time) F. Dulles S. Carlson P. Grandjean A. Kannangara G. Nassif R. Pantet M. Reardon B. Robinson K. Ware (chairman) H. Gaisch H. Reif R. Badler M. Pottorff •