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Philip Morris

the Philip Morris History

Date: 19871200/DE
Length: 21 pages
2046717873-2046717893
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REPT, REPORT, OTHER
LIST, LIST
Area
WEXLER,LARRY/SEC'Y FILES
Named Person
Ailey, A.
Cullman, H.
Cullman, J.F. III
F, T.T.
Goldsmith, C.H.
Hopper, E.
Maxwell, H.
Mccoy, W.D., J.R.
Millhiser, R.R.
Murphy, J.A.
Stefan, F.M.
Weissman, G.
Xxjohnny
Young, M.B.
Document File
2046717839/2046718202/Miscellaneous
Attachment
2046717855/2046717896
Site
N399
Litigation
Feda/Produced
Master ID
2046717855/7896

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owk38d00

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Page 1: owk38d00
June - License agreement signed with Superior Tobacco Company, N.V, Netherlands Antilles. - September - Massalin v Celasco S.A.C.e.I. joins Philip Morris Latin American operations as affiliate in Argentina. - Benson & Hedges 100's, menthol and regular, introduced nationally. 1967 - The first entirelv new Oscar Mayer & Co. plant since 1888 is opened in Beardstown. Illinois. January - Corporate strucrure of Philip Morris reorganized to create Philip Morris Incorporated and three operating companies: Philip Morris Domestic, Philip Morris International, and Philip Morris Industrial. - Joseph F. Cullman, 3rd, appointed Chairman of the Board and Chief Executive Officer of Philip Morris incorporated. George ',C'eissman appointed President and Chief Operating Officer of Philip Morris Incorporated. Hugh Cullman appointed President of Philip Morris International. Fred M. Stefan appointed President of Philip Morris Industrial. Ross R. Millhiser appointed President of Philip Morris Domestic. April - Kwara Tobacco Company of Ilorin, Nigeria, becomes Philip Morris affiliate (later renamed Philip ,l4orris Nigeria Ltd.). June - Marlboro 100's launched nationally in the Gold Pack. September - Vtarlboro 100's introduced in the flip-top bo<. 1968 January - Philip Morris Domestic changes its name to Philip Morris U.S.A. February - Koch Converrograph Co. acquired by Philip Morris Industrial. Renamed Koch , Label Co. -. Virginia Slims test-marketed in San Francisco. August - Philip Morris acquires Godfrey Phillips Ltd., a British holding company, thereby obtaining interests in Godfrey Phillips India Ltd., Premier Tobacco Industries Ltd... Pakistan, and Godfrey Phillips New Zealand (later renamed Philip Morris (New Zealand) Ltd.). September - Virginia Slims marketed nationally. 1969 - lvtiller Beer changes its famous slogan from "The Champagne of Bottle Beers" to "The Champagne of Beers". January - Philip Morris Inc., reports that operating revenues for 1968 exceeded $1 billion for the first time. t5
Page 2: owk38d00
February - Philip ~iorris Holland B.VV joins network of incernational affiliates. May - License agreement signed for manufacture of cigarettes in Bolivia. - Philip Morris Sweden AB created as an affiliace. June - Philip Liorrts Inc., acquires 53% ownership of.Miller Brewing Company from WR. Grace & Co. July - E. Leon Jimenes, C. por A., becomes Philip Morris affiliate in the Dominican Republic. October - License agreement signed with Fabrika Duvana Sarajevo, Yugoslavia, for the manufacture of Niarlboro. 1970 - Post Pebbles breakfast cereal introduced by General Foods Corporation. Oscar Maver & Co. purchases Claussen Pickle Co. of V6'oodscock, Illinois. January - Philip Llorris U.S. distributorship of Flavor Tree Food Products (Kit Kat, Cof fee Crisp, etc.) terminated. February - Llarlboro 100's red pack cest-rriarketed in Seattle•and Spokane, Washington. March - Philip ',.torris GmbH started up as affiliate in West Germany. June - Philip Moms Inc., effects whole ownership of Miller Brewing by purchasing outstanding 47% of stock from De Rance Foundation in Milwaukee. August - Face Guard razor blades test-marketed. September - First Virginia S(ims tennis tournament takes place in Houston, Texas. October -.L4arlbora 1(1(.>'s (: ennlared filter) incroduced Parliament d0/85 charcoal filter marketed. December - Pfainwell Paper Co., Inc., acquired by Philip \torris Industrial. - Proveedora Ecuacoriana S.A., Ecuador, formed as a marketing affiliate. - Cigarette companies voluntarily agree to display "rar" and nicotine data in all advertising. 1971 -- Oscar Maver & Co. becomes the first major meat processor to use open dating nn packages so consumers can be aware of when ,: roduct has passed its peak of freshness. January - Cigarette television and radio advertising ban goes into effect. ~ February - Personna'74 cunescen steel blade distributed nationallv ~ 0 (Fi
Page 3: owk38d00
May - Contract <-iened in Spain for the purchase of companies which later become affiliates Philip Morrts Espana, S.A., and Philip'.vlorris Iberica, S.A. June - Armstrong Coated Products acquired by Philip Morris Industrial. September - John A. Murphy elected Chief Executive Office of Miller Brewing Company. October - License agreement signed with Cia Colombiana de Tabaco, Colombia. November - Philip Morris France S.A., marketing affiliate, established. -- ---------- - Weltab S.A_, Belgium, becomes a Philip Morris affiliate. - Lindeman (Holdings) Ltd., a wine company, becomes a subsidiary of Philip Morris (Australia) Ltd., P.T. Philip Morris Indonesia set up as an affiliate. - General Foods Corporation acquires Victor TH. Engwall & Co., KB, Sweden's largest coffee companv (Gevalia brand), which also markets Kockens spices. - A new Oscar Maver & Co. plant opens in Nashville. 1972 January - Cigarette manufacturers are required to include health warnings on all advertising, direct mail, and point-of-sale material. ariboro Lights mtroduccu. - M - Face Guard expands to national distribution. - Tabacalera Nacional, S.A., of Panama, a licensee since 1956, becomes a Philip?vEorris af$liate. Parliament 100's with charcoal filter go national. Personna floating head-ra_or tinjectorl goes on the r„ari.ct. April - Philip Morris celebrates its 125th anniversarv. August - Flicker Ladies' Shaver introduced in test markets. September - Ph+lip Morris Inc., acquires 100% of Mission Viejo Company, a community development and home-building firm. December - License agreement signed with Japan Tobacco and Salt Public Corp. and Federal Tobacco Ltd., Trinidad and Tobago, for the manufacture of Maribnro. - Wikohn Pohrmer Chemie GmbH, Germany, acquired by Philip Morris Industrial. - L1arlboro ends the vear as the world's best-selling cigarette. 17
Page 4: owk38d00
1973 - Oscar Maeer & Co. is the first in the food industry to start printing the Universal Product Code on- product labels. Company also begins incorporating nutritional information on its product labels. January - Philip Morris [nc.'s 19 r? operating revenues surpass 52 billion for the first time. March - The new Philip ',.torris Richmond Manufacturing Center makes its first cigarettes. April - Personna Double [l razor with twin double-edge blades introduced. - Lightfoot Company, soap manufacturers, dissolved by Philip Morris. - Clark Gum Company sold by Philip Morris Inc. - Mrs. Margaret B. 1'oung, member of Philip Morris Board of Directors, is appointed United States delegate to the 28th session of the United Nations General Assembly. - The Tobacco Research Center Tower in Richmond, Virginia. is dedicated. May - The Civil Aeronautics Board-orders commercial airlines to separate smokers and nonsmokers. - Tabacalera Andina. S.A., established as a manufacturing affiliate in Ecuador. - Surtech Coating Co. formed by Philip Morris Industrial. July - Tabacalera S.A., Spain, announces it is a partner with Philip'vtorris in Philip Morris F.spana, S.A., and Philip Morris Iberica, S.A. September - First Mariboro Cup (thoroughbred horse-racing) is won by Secretariat. - License agreement signed with Agros, the National Company for Exterior Commerce. and ZPT, the Polish cigarette industrv, for the manufacture and marketing of .llaricoro. October - George Weissman named Vice Chairman of the Philip Morris Board of Directors. - Ross R. Millhiser elected President of Philip Morris Incorporated. - Clifford H. Goldsmith elected President of Philip :Aorris U.S.A. - Miller announces plans for a $16 million aluminum-can plant to be built in Milwaukee. - General Foods Corporation forms a joint venture with Ajinomoto'Co., Inc., (Ajinomoto General Foods, Inc.) in japan.
Page 5: owk38d00
1974 January -`tiller announces record sales for 1973, moving it from seventh to fifth place in the industrv, and plans a_ ~ million brewery in Fulton, New York. February' - Philip Morris announces joint venture in Brazil with the State Development Bank of the State of Parana in forming Philip Morris Brasileira S.A. de Cigarros. March - Philip Ntorris Inc., signs five-year scientific and technical cooperative agreement with the State Committee of the L'.S.S.R. Cnuncil of Ministers for Science and Technology. - License agreements signed with Rothmans of Pall Mall (Malaysia) BHD and Rothmans of Pall Mall (Singapore) Pte. Ltd. - Philip Moms International, "luxury" premium-priced brand, launched in Europe. June License agreement signed with Papastratos Cigarette'.vlanufacturing Companv, Greece. July -'\tex:can amliate Cigarrera \'acional S.A. merges with La Tabacalera Mexicana, S.A. de C.V.O. Industnal Research maga.me names Richmond Research Center Tower "Laboratory of the ~ear" Benson & Hedges (Canada) Ltd., sells Formosa Spring Brewerv. October - Philip Morris U.S.A. Operations Center is dedicated in Richmond. - Johnny, 40-year spokesman for Philip Morris, retires. December - License agreement s:ened with 'Tabacalera, S.A., for the manufacture of :\4arlboro in ~_'pa:n - Miller and Luw'enbrau sign licensing agreement. 1975 - Miller begins to brew and market a domestic L"ouenbrau. - Entenmann's Inc., opens bakery in Miami, Florida. January - Philip Morr:s Inccs 1974 operating revenues surpass 53 billion. - Milprinr Inc., subsidiary of Philip Morris Industrial, celebrates its 73th anniversare. - In Bra.il, Phtlip Morrts acquires Companhia de Fumos Santa C:ruz February - Saratoga 1'0's tesr•marketed. March - Lite Beer from Miller introduced nationally. ~ O April - Saratoga iZ0's introduced nationaliv. ~ ~ ~ 00 ~ ~ 19
Page 6: owk38d00
- By mid-April `,4iller's first aluminum-can manufacturing plant is producing 1 million cans per dav. July -Apollo-Somu;, commemorative American-blend cigarette brand jointly developed, produced, and marketed by Philip Morris and the Soviet Union, is introduced. September - Tabacalera Costarricense, S.A. (cigarette manufacturers), and Mendiola & Co. (distributors), Costa Rica, become Philip Morris affiliates. - American Safety Razor introduces the Lady Double II razor for women. - License agreement signed with Bulgartabac, Bulgaria, for manufacture and distribution of 'vtarlboro. - Miller assumes full U.S. distribution rights for Lowenbrau from Lowenbrau Munich in Munich, Grrmanv. - Construction begins on Lake Mission Viejo, California. December - By year-end Maribaro, becomes the cop-selling brand in the United States and the all-time best-seller in the world. 1976 -\ew plant in Fullenon, California, is built to process Claussen pickles. January - Fred Stefan becomes Chairman and Chief Executive Officer of Philip Morris Industnal; William D. McCoy; Jr., becomes President and Chief Operating Officer. -`terit, "the first low•tar cigarette with 'Enriched Flavor,' " introduced nadonally. - Philip Morris Inc. announces that consolidated operating re4enues for the year cxceeded 53.6 billion and its share of the domestic cigarette market increased to :;.6°6. - Miller announces new sales record and moves into fourth place bv increasing its share of the domesttc beer market to about 8.6%. April - Construaion underway to double annual capacity of Miller's Fulton, New York, brewerv from 4 million to 8 million barrels. - Commercial brewing begins at Miller's Fulton facility. May - Aluminum-can manufacruring plants at Miller's Fort Worth, Texas, and Fulton, New York, breweries commence production. June - Ground broken for new mid-Atlancic brewery in Eden, North Carolina. September - Philip Morr:s Chairman and Chief Executive Officer Joseph F. Cullman, 3rd, agrees O to unanimous request of the Board of Directors to stay on past his scheduled ~ retirement in Apnl 1977, ~ h+ ~ ~ ~ O[
Page 7: owk38d00
- Philip Morris Inc. announces decision to maintain its corporate headquarters in New York City and to expand the New York operation by more than 4-0°'o. - Mission Viejo Companv purchases the 6,600-acre Moulton Ranch near Mission Viejo, California. October - Tabacalera de El Salvador S.A. de C.V. becomes an affiliate. November - License agreement signed with VVB Tabakindustrie, German Democratic Repulilic. :' December - Dun's Review cites Philip Morris as "one of the five best-managed companies of 1976 - William D. McCoy, Jr., President of Philip Morris Industrial, is elected Chief Executive Officer; Fred Stefan is named Chairman of the Executive Committee. - A new Oscar'.vtayer & Co. plant opens in Sherman, Texas. 197i January - Miller announces it has moved into third place by reporting another year of record sales and the largest annual barrelage increase ever achieved in the brewing industry. Its share of the domestic market is now about 12.2%. - Ment 100's introduced naruonallv. - License agreement signed..•ith Licensintorg, representing the Soviet tobacco industry. - Philip Morris Inc. announces it again had record earnings for 1976, and its consolidated operating revenues for the year exceeded $4 billion for the first time. The companv registered the U.S. cigarette industry's largest gain in unit sales and increased its U.S. market share to 25.1 %. The international company's share of the cigarette market outside the United States rose to 5.1 February - Wisconsin Zlssue Mills acquired by Philip Morrts lndustnai. 'March - Joseph F. Cullman, 3rd, is named Chief Executive Officer of the Year by Financial Wor(d magazine. June - Philip Morris Inc., begins construction of a $34.1 million glass container plant near Auburn, New York. This facility will supply most of its production co Miller. July - Miller announces it will increase the annual capacity of its brewery now under construction in Eden. North Carolina, to 8.8 million barrels from the 3 million initiallv planned. - Lake Mission Viejo, California, opens. If ~ ' L' ~ 4w ; 21
Page 8: owk38d00
J1 c August -Wisconsin Tssue \tills is awarded the Clean C{•ater A•.kard of the I_aak Walton League oi Amernca ior its water pollution control efforts. September - Philip `1orr:s L.S.A. announces a W?41,000 grant to \orth Carolina State ~:niver<_irv, the largest single corporate contribution ever received by that institution for the endowment and support of tobacco extension and agricultural education programs. - Philip 'vlorris Inc. announces the sale of American Safetv Ra=or Company to a group of its emplovees. - Domesncailv-brewed Louenbrau introduced and distributed nationally. October - Benson & Hedges 100's Lights, a lower "tar" addition to Benson & Hedges 100's, is introduced nanonallv. "Jasper Johns. A Retrospective Exhibition" is organized bv the Whitney Museum and sponsored bv Philip Morris Incorporated. November - Philip Morris Inc., ::eclares its'_Q0th consecutive regular quarterly dividend. -\tiller breaks ground in Irwindale, California, for a new brewery with a capacity of 5 million barrels a vear. The Irwindale Brewery will replace the Azusa Brewery when completed. 1978 January - Miller reports '4.' million barrelaof beer were shipped in 1977, a 31.6% increase oc•e! 1976. This gain greadv exceeded the industry's increase of 4.4%. The company moved into second place in the United States brewing industry by increasing its domestic market share to about 15.4%. -Miller announce<- plans to build a $3 i'.5 million aluminum-can manufacturine plan; in Reidsville. \orth Carolina. For the _'7th consecutive year, Philip Morris Inc. announces record revenues and earnings. Its consolidated operating rec•enL--s surpassed the 55 billion mark, and the company registered the cigarette industry's largest gain in unit sales for the 11th straight veac Its domestic market share increased to '_6.700, and the international companv's share rose to about 5.2%. - Marlboro Lights 100's introduced nationally. February - March - License aareement is signed with Dohanci.pari Vallaltok Trost7e and'vtonimpex, Hungarv. Philip Morris U.S.A. announces plans to construct a major new cigarette-manuiacturing facilitv in 1979 on a 2,100-acre tract of land between ~ ~ Charlotte and Concord in Cabarrus Countv, North Carolina. rp, ~ ~ ti+ ~ tm O 77 V V t*'r1 ~ -~
Page 9: owk38d00
April -,-k new S3»7 miilion'tre•serv to be located in Albanv, Georgia, is announced by the Miller Bre~%' ng Companv. Ic will have an annual capacity of 10miilion barrels. - Philip Morris Inc., makes a grant of 5 1 million (pacable over five vears) to Yale (-'niversitds Graduate School of Organization and Management for the establishment of a Philip Morris Chair in ',~larketing in honor of Joseph F Cullman, 3rd. M ay - License agreement is signed with Industria Montanva, Andorra. 1978 May-June - Philip Morrts Inc. announces a tender offer for The Seven-Up Company, and subsequently reaches an understanding with the management of Seven-Up for the combination of the two companies. As a result of the tender offer, Philip Morris acquires 97 °b of Seven-Up common stock and merges Seven-Up into a whollv-owned subsidiarv which assumes the Seven-Up name. Seven-Up now becomes the sixth Philip Morrts operating company. June - Philip Morris Inc., buys the international cigarette business of the Liggett Group Inc. Julv - Philip Moms Board ot Directors elects,new officers to manage the corporation, effective November 1, 1975: George Weissman becomes Chairman of the Board and Chief Executive Officer, Philip Morris Inc. Ross R. `til(hiser, Vice Chairman of the Board. Clifford H. Goldsmith, President. Hugh Cullman, Group Executive Vice President, Philip Morris Inc., and Chairman and Chief Execum•e Officer, Philip'vtorris U.S.A. John A. .lturrhv, Group Executive Vice President, Philip Morris Inc., and Chairman and Chief Executive Officer, Miller Brewing Company, with responsibilirv for'vliller, The Seven-Up Company, and Mission Viejo Company: Joseph F. Cullman, 3rd, Chairman of the Executive Committee of the Board. New Office of the Chief Executive is created consisting of Messrs. Weissman, Millhiser, and Goldsmith. September - License agreement is signed with Ceskoslovensky Tabakovv Prum%-l. Ccechoslovakia, for the manufacture and marketing of Roy. November - Expansion underwav to increase annual capacity of Miller's Fulton, New York, brewerv from 5.8 million barrels to 10 rriillion barrels. ~ O - Surtech Coating Companv is liquidated by Philip Morris Industrial. ~ ~ ~ ~ ~ ~ ,m~ rfd'~IG~' 73
Page 10: owk38d00
December - Philip ~torrts Inc. announces plans to construct a'6-srorv, 1550 million corporate headauarters butidine_ at the southwest corner of Park Avenue and 42nd Street in New York C;iv. 1979 - Oscar '.~laver & Co. acquires Louis Rich, Inc., the nation's largest manufacturer o processed turkev products. Headquartered in Davenport, Iowa, Louis Rich has operations in lowa. California, and North and South Carolina. - Entenmann's Inc., opens a bakery in a Chicago suburb. - lell-O Pudding Pops, fr o:en pudding on a stick, are introduced in test markets by General Foods Corporation. - General Foods Corporation purchases original Roselius company (Sanka), HAG, AG, of Bremen, Germany. January, - tililler reports 31.2 million barrels of beer were shipped in 1978, a 21.1% increase oN 1977. This is the largest annual barrelage gain in Miller's history. Its share of the domesnc marker is now about 19%. Philip Morns Inc. announces record revenues and earnings for the 25th consecuti, vear• as consolidated operating revenues surpassed the 36 billion mark. The companv regtsrered the cigarette industry's largest gain in unit sales for the 12th straight year and increased its domestic market share to about 23°'o.,The international company's share of the cigarette market outside the United States rc to about 5.5%. Philip Morris Inc., signs an agreement with the China National Native Produce ai Animal By-Products Import and Export Corporation (PRC) for the sale and distribucuon of [; nited States cigarette exports in Friendship shops and tourist hot~ Mission Vielo Company ac.quires the =_,CW-acre Hiehlands Ranch south of Den, Colorado. February - The Board of Directors of Philip Morris Inc., declares a tn•o-for-one spiit-up of the company's common stock, subject to approval by stockholders at the annual meeting, increases the quarterly dividend on the common stock by 22%, and calls for redemption of all outstanding shares of preferred stock on April 11, 1979. The companv also announces that its capital expenditure program will be somewF in excess of 53 billion for the five-year period 1979 rto 1983. April - License agreement is signed with Tabaqueira E.P., Portugal, for the manufactute , sale of Mariboro in Portugal, Madeira, and the Azores. ~4ay -°A Centurv of Ceramics in the United States, 13 73-19 i 3;' opens at the Everson Museum of Art, Svracuse, NY and is sponsored bv Philip Morris Incorporated July - Philip Moms Inc. announces an investment in the cigarette manufacturing firm c Abal Hnos., S.A., L'ruguav. 2046717882 24

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