Tobacco Documents Online

Listed below are the 1990 Virginia Slims titled events, by prize money, on the KRAFTGENERAL FOODS WORLD TOUR: $1,000,000 Virginia Slims Championships (New York City) 500,000 Virginia Slims of Chicago ~_ ~~~" 35-0,000 Virginia Slims of California (Oakland)- ~ w`~ 350,000 Virginia Slims of Florida (Boca Raton) ~ ?P,~ 350,000 Virginia Slims of Indian Wells (Palm Springs, CA) ~ 350,000 Virginia Slims of Los Angeles (Manhattan Beach) r, ~ 350,000 Virginia Slims of New England (Worcester, MA) Q~" 350,000 Virginia Slims of Washington, D.C. 225,000 Virginia Slims of Houston 225,000 Virginia Slims of Newport (RI) 150,000 Virginia Slims of Albuquerque 150,000 Virginia Slims of Nashville 150,000 Virginia Slims of Oklahoma (Oklahoma City) Virginia Slims spends approximately $14 million per year directly on the advertising and promotion for the above tournaments in various ways. The title sponsorship (e.g. Virginia Slims) of each toornament is negotiated individually with the owner(s) of each tournament annually. The individual owner operates each tournament independently with a title sponsor, a presenting sponsor, associate and daily sponsors. Each owner has a separately negotiated annual contract with the Women's Tennis Association to provide the touring players to each tournament. I~a ~ S ~41~ wfl ~ 'Be au~ ~ ~ ~ .~ as wen RS your c(uTt h~eV~'RerS# ~laltrs'-' O~~y~` ~. 0I o\ C -FrBe W0-- "N~tr. g 4„ 1 ,rr SPr_.s"s~v,,luc^r -r~w. un yc ~.q,T L~Ke G. C~Y^eP-'G~ C+~('heSk.hT,/ ..