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Philip Morris

Sports Women's Tennis Still Hooked on Cigarettes

Date: 19901117/P
Length: 1 page
2046518156
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Author
Varner, W.
Area
HAN,VICTOR/SEC'Y FILES
Type
NEWS, NEWS ARTICLE
Attachment
2046518147/2046518170
Named Organization
Associated Press
Kraft General Foods
Womens Tennis Assn
Named Person
Graf, S.
Maleeva, K.
Navratilova, M.
Sabatini, G.
Xxjenny
Xxmonica<Seles, M.>
Xxzina <Garrison, Z.>
Document File
2046517955/2046518565/Virginia Slims Tennis
Request
Stmn/R2-039
Master ID
2046518147/8170

Related Documents:
Litigation
Stmn/Produced
Author (Organization)
Gannett Westchester Newspapers
Site
N332
Date Loaded
05 Jun 1998
Brand
Virginia Slims
UCSF Legacy ID
ajh36e00

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Page 1: ajh36e00
S orts Gannett Westchester Newspapers/Saturday, November 17. 1990 ' Assouatea Press Top seed Steffl Graf returns a ball to Raterina Maieeva during GraPs 6-3, 6-0 win in the Viryinia Slims quarterfinats last niyht atthe Garden. Women's tennis still hooked on cigarettes ~ Has Jenny, the most famous smoker since the Marlboro Man , took his last puff, finally kicked the habit'. Who's Jenny? If you're a fan of StetTi Graf. Gabriela Sabatini or Martina Navratilova, or women's tennis irr general, you know Jenny. She's the pert young lady silhouetted in the Virginia Slims/ Women's Tennis logo, doing what appears to be a deep knee bend. Jenny has a tennis racquet in her right hand, the shaft draped ovrr her right shoulder. For 20 years. the length of time she's cerved as the emblem for wotnen's tennis. Jenny has held a r- o Poot-JonY hoJder> in BILL VARNER But not this year. Instead of a cigarette in her left hand, some new Virginia Slims logos depict Jenny holding a tennis ball. And this year it's the Kraft General Foods World Tour instead of the Virginia Slims Tour. smoking forces? Have Steffi and Gabriela and Martina finally realized they're contributing to the rapid rise in lung cancer among women, as well as the negligible drop in the percent of women who smoke? Is the. Women's Tennis Association ready to kick the habit? No, Jenny's still hooked, and so are Monica and Katerina and Zina and (as of 1987 figures) one in three American women. As a sport, women's tennis has come a long way, but the WTA still shamelessly accepts nicotine- - stained money. . To ease pressure from the anti-smoking movement. Philip sponsors from one of its brands. ~ to one of its Virginia Siims , But It's 'stili CR subsidiaries, Kraft.' , ~. the Virginia Slims Championships this week at Madison Square 00 Garden. It's still the Virginia Slims Rankings, the Virginia f~ ~ SlimStat system, the Virginia Slims year-end bonus pool and 13 ~ tournaments named Virginia Slims of Chicago, Virginia Slims of Oklahoma, Virginia Slims of Houston, etc. At least in New York, the future for Virginia Slims is secure. It will remain the title sponsor of the year-end tournament for at least four more

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