Philip Morris
Sports Women's Tennis Still Hooked on Cigarettes
Fields
- Author
- Varner, W.
- Area
- HAN,VICTOR/SEC'Y FILES
- Type
- NEWS, NEWS ARTICLE
- Attachment
- 2046518147/2046518170
- Named Organization
- Associated Press
- Kraft General Foods
- Womens Tennis Assn
- Named Person
- Graf, S.
- Maleeva, K.
- Navratilova, M.
- Sabatini, G.
- Xxjenny
- Xxmonica<Seles, M.>
- Xxzina <Garrison, Z.>
- Document File
- 2046517955/2046518565/Virginia Slims Tennis
- Request
- Stmn/R2-039
- Master ID
- 2046518147/8170
- 2046518147
- 2046518148
- 2046518149 Smoking Kills Someone Every 13 Seconds
- 2046518150
- 2046518151-8152 Virginia Slims You've Coughed Up Enough Phlegm Baby.
- 2046518153
- 2046518154 Pro-Health Rally Women Doctors Join Health Advocates to Protest Virginia Slims Tennis
- 2046518155 Virginia Slims Under Fire
- 2046518157 Backtalk Sports of the Times This Public Servant Isn't Blowing Smoke
- 2046518158 Advantage, Ms Slims Cigarette Wars Move to A New Arena
- 2046518159 Marketing & Media Virginia Slims Tennis Is Slammed Again
- 2046518160
- 2046518161 Female Lung Cancer Death Rates Over Time Age-Standardized
- 2046518162 Smoking and Health Review
- 2046518163 Lighting Up Becomes Battle Over Civil Rights
- 2046518164 Virginia Slims of California
- 2046518165 Smoking Is Not A Choice It Is An Addiction Let's Stop Tobacco Companies From Sponsoring Tennis and All Other Sports
- 2046518166 Tank Mcnamara Millar & Hinds
- 2046518167 'mind If I Give You Cancer?' the Thoughtless Behavior of Smokers Creates Thousands of Innocent Victims
- 2046518168 Attendants Cite Cabin Smoke, Sue Six Tobacco Companies
- 2046518169 Editorial Tobacco Advertising Aimed at Our Teens
- 2046518170 Virginia Slims-Backed Tournament Challenged Anti-Smokers Protest at the Coliseum
Related Documents:
Document Images
S
orts
Gannett Westchester Newspapers/Saturday, November 17. 1990
' Assouatea Press
Top seed Steffl Graf returns a ball to Raterina Maieeva during GraPs 6-3, 6-0 win in the Viryinia
Slims quarterfinats last niyht atthe Garden.
Women's tennis still hooked on cigarettes ~
Has Jenny, the most famous
smoker since the Marlboro Man ,
took his last puff, finally kicked
the habit'.
Who's Jenny? If you're a fan of
StetTi Graf. Gabriela Sabatini or
Martina Navratilova, or women's
tennis irr general, you know
Jenny. She's the pert young lady
silhouetted in the Virginia Slims/
Women's Tennis logo, doing what
appears to be a deep knee bend.
Jenny has a tennis racquet in
her right hand, the shaft draped
ovrr her right shoulder. For 20
years. the length of time she's
cerved as the emblem for
wotnen's tennis. Jenny has held a
r- o Poot-JonY hoJder> in
BILL VARNER
But not this year. Instead of a
cigarette in her left hand, some
new Virginia Slims logos depict
Jenny holding a tennis ball. And
this year it's the Kraft General
Foods World Tour instead of the
Virginia Slims Tour.
smoking forces? Have Steffi and
Gabriela and Martina finally
realized they're contributing to
the rapid rise in lung cancer
among women, as well as the
negligible drop in the percent of
women who smoke? Is the.
Women's Tennis Association
ready to kick the habit?
No, Jenny's still hooked, and
so are Monica and Katerina and
Zina and (as of 1987 figures) one
in three American women. As a
sport, women's tennis has come a
long way, but the WTA still
shamelessly accepts nicotine- -
stained money. .
To ease pressure from the
anti-smoking movement. Philip
sponsors from one of its brands. ~
to one of its
Virginia Siims
,
But It's 'stili CR
subsidiaries, Kraft.'
,
~.
the Virginia Slims Championships
this week at Madison Square 00
Garden. It's still the Virginia
Slims Rankings, the Virginia f~
~
SlimStat system, the Virginia
Slims year-end bonus pool and 13 ~
tournaments named Virginia
Slims of Chicago, Virginia Slims
of Oklahoma, Virginia Slims of
Houston, etc.
At least in New York, the
future for Virginia Slims is
secure. It will remain the title
sponsor of the year-end
tournament for at least four more
