Philip Morris
Chapter 13 Characterization of the Tobacco Habit
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Chapter 13
CHARACTERIZATION OF THE TOBACCO HABIT
NICOTINE
Of the known chemical substances present in tobacco and tobacco smoke.
only nicotine has been given serious pharmacological consideration in rela-
tionship to the tobacco habit. Lewin (17) stated, "The decisive factor in the
effects of tobacco, desired or undesired, is nicotine ... and it.matters little
whether it passes directly into the organism or is smoked." Support for this
statement is based mostly on rationalizations from smoking behavior, analogy
to other habits involving pharmacological agents and, to a much lesser extent,
on established scientific fact. The latter may be summarized briefly as
follows:
1. Only plants with active pharmacological principles have been employed
habitually by large populations over long periods; e.g., tobacco (nicotine) ;
coffee, tea, and cocoa (caffeine) ; betel nut morsel (arecoline) ; marihuana
(cannibinols) ; khat (pseudoephedrine) ; opium (morphine) ; coca leaves
(cocaine) ; and others (see Lewin, 17).
2. Denicotinized tobacco has not found general public acceptance as a
substitute (16, pp. 531-532 ) .
3. Chewing tobacco and using snuff, although providing oral gratification,
also furnish nicotine for absorption to produce systemic effects (34).
4. Many but not all smokers can detect a reduction in nicotine content of
cigarettes (9).
5. The administration of nicotine mimics the subjective effects of
smoking (13). In uncontrolled experiments Johnston administered nicotine
hypodermically, intravenously, or orally to smokers and non-smokers. Non-
smokers found the effects "queer," whereas many smokers, including John-
ston himself, claimed the subjective effects to be identical to those obtained
by inhaling cigarette smoke and found that the urge to smoke was greatly
reduced during nicotine administration.
In spite of the anecdotal nature of most of this information, the facts are
that nicotine is present in tobacco in significant amounts, is absorbed readily
from all routes of administration, and exerts detectable pharmacological
effects on many organs and structures including the nervous system. The
classical pharmacological characterization of nicotine-cellular stimulation
followed by depression which is noted in isolated tissue and organ systems-
has been invoked to explain the widely differing subjective responses of
smokers, many of whom describe the effects as stimulating ("smoking relieves
the depression of the spirits"), while others obtain a soothing and tranquiliz-
ing effect (16, p. 533).
Wilder (33) summarized the literature by noting ". .. observations that
cigarette smoking obviously serves a dual purpose: it will mostly pick us up
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when we are tired or depressed and will relax and sedate us when we are
tense and excited." In order to ascribe such biphasic effects solely to the
direct action of nicotine it would be necessary to discount psychological re-
sponses and alterations in mood from all other types of stimuli associated
with smoking or the use of tobacco, an obvious impossibility. Although
Knapp and Domino (15) have shown nicotine in small amounts to exert
potent arousal effects in the electroencephalogram in animals, this evidence
is difficult to interpret as it relates to smoking in man. A consensus among
modern authors (27) appears to be that smoking, and presumably nicotine,
exert a predominantly tranquilizing and relaxing effect. The act of smokina
is of such complexity that the difficulties associated with objective analysis
of whether smoking induces pleasure by creating euphoria or by relieving
dvsphoria renders objective analysis virtually impossible. The anecdotal
literature suggests that sedation plays a more important subjective role in
pipe and cigar smoking than with cigarette smoking. Since most pipe and
cigar smokers do not inhale, this suggests that bronchial and pulmonary
irritation from cigarette smoke after inhaling may contribute an important
sensory input to the central nervous system which could modify the sedative
effects of nicotine, so that some individuals would describe the experience as
stimulating rather than sedative. Heavy cigarette smokers who inhale often
describe the act as a pleasant sensory experience which constitutes for them
one of the prime drives to continue to smoke. Freedman (10) used the term
"pulmonary erotism." Mulhall (19) and Robicsek (22) have commented on
this concept. An interesting psychoanalytical approach by Jonas (14),
which postulates central nervous system counterirritation to constant pul-
monary irritation from smoking, is based upon this concept. If pulmonary
irritation is a pleasure factor it probably is not related to nicotine alone but
to other irritants in smoke and could represent a non-specific increase in
afferent sensory discharge from the whole respiratory tract. A gap in knowl-
edge exists in this area. Furthermore, until carefully controlled experiments
with nicotine are conducted in man, the literature will be burdened further
with anecdote and hypothesis rather than fact.
DISTINCTION BETWEEN DRUG ADDICTION AND DRUG HABITUATIOIY
Smokers and users of tobacco in other forms usually develop some degree
of dependence upon the practice. some to the point where significant emo-
tional disturbances occur if they are deprived of its use. The evidence indi-
cates this dependence to be psychogenic in origin. In medical and scientific
terminology the practice should be labeled habituation to distingxish it clearly
from addiction, since the biological effects of tobacco, like coffee and other
caffeine-containing beverages, betel morsel chewing and the like, are not
comparable to those produced by morphine, alcohol, barbiturates, and manY
other potent addicting drugs. In fact, to make this distinction, the World
Health Organization Expert Committee on Drugs Liable to Produce Addictioa
(35) created the following definitions which are accepted throughout the
world as the basis for control of potentially dangerous drugs.
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Drug Addiction
Drug addiction is a state of periodic
or chronic intoxication produced by
the repeated consumption of a drug
(natural or synthetic). Its charac-
teristics include:
1) An overpowering desire or need
(compulsion) to continue tak-
ing the drug and to obtain it
by any means;
2) A tendency to increase the dose;
3) A psychic (psychological) and
generally a physical depend-
ence on the effects of the drug;
4) Detrimental effect on the indi-
vidual and on society.
Drug Habituation
Drug habituation (habit) is a con-
dition resulting from the repeated
consumption of a drug. Its charac-
teristics include:
1) A desire (but not a compulsion)
to continue taking the drug
for the sense of improved well-
being which it engenders;
2) Little or no tendency to increase
the dose;
3) Some degree of psychic depend-
ence on the effect of the drug,
but absence of physical de-
pendence and hence of an
abstinence syndrome;
4) Detrimental effects, if any, pri-
marily on the individual.
TOBACCO HABIT CHARACTERIZED AS HABITUATION
~ Psychogenic dependence is the common denominator of all drug habits
and the primary drive which leads to initiation and relapse to chronic drug
use or abuse (25). Although a pharmacologic drive is necessary it does
not need to be a strong one or to produce profound subjective effects in order
~ that habituation to the use of the crude material becomes a pattern of life.
Besides tobacco, the use of caffeine in coffee, tea, and cocoa is the best ex-
ample in the American culture. Another examhle. the rhewing of the betel
morsel, exists on a world scale comparable tu tobacco and involves several
~ hundred million individuals of both sexes and of all races, classes, and
religions (17). The morsel contains arecoline from the areca nut, an ingre-
dient of the mixture. It is a very mild stimulant of the nervous system which
is ordinarily no more detectable than nicotine subjectively. The morsel is
chewed from morning to night, from infancy to death, and creates a craving
more powerful than that for tobacco. As with tobacco, oral gratification
~ plays an important role in this habit.
Thus, correctly designating the chronic use of tobacco as habituation
rather than addiction carries with it no implication that the habit may be
broken easily. It does, however, carry an implication concerning the basic
' nature of the user and this distinction should be a clear one. It is generally
`~ accepted among psychiatrists that addiction to potent drugs is based upon
serious personality defects from underlying psychologic or psychiatric dis-
orders which may become manifest in other ways if the drugs are removed
~ (32).
Even the most energetic and emotional campaigner against smoking and
nicotine could find little support for the view that all those who use tobacco,
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coffee, tea, and cocoa are in need of mental care even though it may at
some time in the future be shown that smokers and non-smokers have different
psychologic characteristics.
RELATIONSHIP OF SMOKING TO USE OF ADDICTING DRUGS
Undoubtedly, the smoking habit becomes compulsive in some heavy
smokers but the drive to compulsion appears to be solely psychogenic since
physical dependence does not develop to nicotine or to other constituents of
tobacco nor does tobacco, either during its use or following withdrawal,
create psychotoxic effects which lead to antisocial behavior. Compulsion
exists in many grades, from the habit pattern of the cigarette smoker who
subconsciously reaches into his pocket for a cigarette and may even light his
lighter before he realizes that he is already holding a lighted cigarette in his
lips, to the heroin addict who becomes involved in crime, sometimes in
murder, in his search for drugs to satisfy his addiction. Clearly there is a
significant difference, not only in the personality involved but also in the
effects upon the user and his relationship to society.
Proof of physical dependence requires demonstration of a characteristic
and reproducible abstinence syndrome upon withdrawal of a drug or chemical
which occurs spontaneously, inevitably, and is not under control of the sub-
ject. Neither nicotine nor tobacco comply with any of these requirements
(26). In fact, many heavy smokers may cease abruptly and, while retaining
the desire to smoke, experience no significant symptoms or signs on with-
drawal. On the other hand, it is well established that many symptoms and
a few signs which may be observed objectively by others may occur follow
ing cessation of smoking, but no characteristic abstinence syndrome occurs
(16, p. 539). Rather, a gamut of mild symptoms and signs is experienced
and observed as in any emotional disturbance secondary to deprivation of
a desired object or habitual experience. These may be manifest in some per-
sons as an increased nervous excitability, such as restlessness, insomnia,
anxiety, tremor, palpitation, and in others by diminished excitability, such
as drowsiness, amnesia, impaired concentration and judgment, and dimin-
ished pulse. The onset and duration of these withdrawal symptoms are
reported by different authors in terms of days (20), weeks (30) . or months
(12, 28), obviously an inconsistency if one attempts to relate these to nicotine
deprivation. In contrast to drugs of addiction, withdrawal from tobacco
never constitutes a threat to life. These facts indicate clearly the absence of
physical dependence.
This view is supported further by consideration of the diversity of methods
which are reported (16, pp. 540-546) to be successful in treatment of smok-
ing withdrawal. Most methods have been based strictly on symptomatic
treatment; for those who are depressed, stimulants such as caffeine, theo-
bromine, and metrazol; and for those who are excited, sedatives, barbiturates,
and the like. Hansel (11) treated his patients by stimulating them in the
daytime with 10 to 15 mg of dextroamphetamine and putting them to sleep
at night with a sedative. At least this treatment has the advantage that it does
not interfere with the usual patterns of diurnal and nocturnal behavior.
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~ In contrast to addicting drugs, the tendency to continue to increase the dose
of tobacco is definitely self-limiting because of the appearance of nicotine
~ toxicity. Undoubtedly there is a considerable variation among individuals
in inherited capabilities to tolerate nicotine. In some individuals this may
completely deprive them of the pleasure of using tobacco (30). Although
some tolerance is also acquired with repeated use, this is not sufficient to
~ permit the nervous system to be exposed to ever-increasing nicotine concen-
trations as is the case with addicting drugs. This in itself mav militate against
the development of the adaptive changes in nerve cells which create physical
~ dependence.
It is a well-known fact among smokers and other users of tobacco that
certain toxic effects such as nausea and vomiting, which accompany the
initial use of tobacco, disappear with repeated use. This tolerance is only
~ relative and excessive use may at any time initiate these signs and symptoms
even in the heavy smoker or other user (6).
Acquired tolerance may take two forms:
~ (a) A low grade tissue tolerance in mucous and pulmonary membranes
to the irritants in tobacco or tobacco smoke (8). This probably involves
adaptive changes in cell membranes. similar to those which.occur with other
local irritants. and a reduction in sensory nervous input permitting more
~ prolonged exposure to those irritants without unpleasant subjective
manifestations.
(b) Specific organ tolerance to nicotine which is also relatively low grade
~ and comparatively short-lived. This tolerance, which may permit the ad-
ministraton of nicotine in quantities several times larger than those which
would induce toxic signs and symptoms initially (13), varies with age (17),
sex (30), and duration of exposure. Differences in metabolic disposition
~ are not enough to account for tolerance (7. 29. 31). Animal studies indicate
considerable tolerance to small but little if any to convulsant or lethal doses
I (2, 4).
Another form of adaptation to tobacco which is psychologic in origin is
also common to many other drug habits. It might better be termed tolera-
tion than tolerance; the user "puts up with" symptoms of irritation and
I nicotine toxicity which are unacceptable to the novice. Many smokers accept
persistent cough, bouts of nausea, and other unpleasant manifestations of
irritation and toxicity.
Much controversy concerns the relationship of smoking to other drug habits
especially to those agents which are addicting like alcohol, the opiates, and
others. Since the motivating factor in the habitual use of drugs of any type
is the desire to change the status quo in order to achieve pleasure, to relieve
onotony, to abolish tension or grief, etc., it is not unusual that many in-
iividuals in search of such gratification will habitually rely on several sub-
stances. Attempts to establish cause and effect relationships among the
t veral habits have not been meaningful. A more plausible explanation is
at the personality characteristics which lead to the search for change may
nd mild expression in smoking, coffee and moderate alcohol drinking, and in
an exaggerated form by abusing the narcotic and stimulant drugs of addiction.
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MEASURES FOR CURE OF TOBACCO HABIT
Measures directed at the cure of the tobacco habit have been designed
principally to modify or abolish the psychoaenic, sensory, or pharmacologic
drives (16, pp. 540-546) .
In the psychotherapeutic area these include psychoanalytic technics,
hypnotism, antismoking campaia s based upon fear of health consequences,
religion, a oup psychotherapy (similar to Alcoholics Anonymous), and
tranquilizing or stimulant drugs.
Modification of tobacco taste by astringent mouthwashes (silver nitrate
and copper sulfate), bitters (quinine, quassia), local, anesthetics (benzocaine
lozenges), substitution of other tastes (essential oils and flavors), and pro-
duction of a dry mouth (atropine or stramonium) are all measures which
have been aimed at diminishing the sensory drives.
Administration of oral lobeline, a substance from Indian tobacco, with
weak nicotine-like actions as a nicotine substitute has had rather extensive
trial (5, 21, 36), and commercial preparations are available. Carefully
controlled studies have failed to establish the value of lobeline (1, 18, 24).
Of the methods cited above, those which deal with the psychogenic drives
have been the more successful since ultimate realization of the goal involves
the firm mental resolve of the individual to stop smoking. There is no
acceptable evidence that this goal can be achieved solely by modifying
sensory drives or using tobacco substitutes.
SUMMARY
The habitual use of tobacco is related primarily to psychological and social
drives, reinforced and perpetuated by the pharmacological actions of nico-
tine on the central nervous system, the latter being interpreted subjectively
either as stimulant or tranquilizing dependent upon the individual response.
Nicotine-free tobacco or other plant materials do not satisfy the needs of those
who acquire the tobacco habit.
The tobacco habit should be characterized as an habituation rather than
an addiction, in conformity with accepted World Health Organization defini-
tions, since once established there is little tendency to increase the dose;
psychic but not physical dependence is developed; and the detrimental effects
are primarily on the individual rather than society. No characteristic absti-
r.ence syndrome is developed upon withdrawal.
Acquired tolerance, even though comparatively low grade, is important
in overcoming nausea and other mild signs of nicotine toxicity and is a
factor in continued use of tobacco.
Discontinuation of smoking, although possessing the difficulties attendant
upon extinction of any conditioned reflex, is accomplished best by reinforc-
ing factors which interrupt the psychogenic drives. Nicotine substitutes or
supplementary medications have not been proven to be of major benefit in
breaking the habit.
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BENEFICIAL EFFECTS OF TOBACCO
Evaluation of the effects of smoking on health would lack perspective if no
consideration was given to the possible benefits to be derived from the
occasional or habitual use of tobacco. A large list of possible physical benefits
can be compiled from a fairly large literature, much of which is based upon
anecdote or clinical impression.
Even in those circumstances where a substantial body of fact and experi-
ence supports the attribute, the purported benefits are comparatively inconse-
quential in a medical sense. Examples are: (a) maintenance of good
intestinal tone and bowel habits (23), and (b) an anti-obesity effect upon
reduced hunger and a possible elevation in blood sugar (3). Insofar as
these are supported by fact they represent tangible assets and cannot be
totally dismissed. On the other hand, it would be difficult to support the
position that these attributes would carry much weight in counter-balancing
a significant health hazard.
But it is not an easy matter to reach a simple and reasonable conclusion
concerning the mental health aspects of smoking. The purported benefits
on mental health are so intana ble and elusive, so intricately woven into the
whole fabric of human behavior, so subject to moral interpretation and
censure, so difficult of medical evaluation and so controversial in nature that
few scientific groups have attempted to study the subject.
The drive to use tobacco being fundamentally psychogenic in origin has the
same basis as other drug habits and in a large fraction of the American popu-
lation appears to satisfy the total need of the individual for a psychological
crutch.
An attempted evaluation of smoking on mental health becomes more
realistic if one is willing to confront the question, ridiculous as it may seem,
What would satisfy the psychological needs of the 70,000,000 Americans who
smoked in 1963 if they were suddenly deprived of tobacco? Clearly there
is no definitive answer to this question but it may be illuminated by analogy
with the past.
Historically, man has always found and used substances with actual or
presumed psychopharmacologic effects ranging in activity from the innocuous
ginseng root to the most violent poisons. In China, traditions and custom
endowed the ginseng root with remarkable health-giving properties. The
strength of this belief was so strong and the supply so short that the root
often became a medium of exchange. The value of the root increased in
direct proportion to its similarity in appearance to the human figure:
The remarkable aspect of this situation is that the ginseng root is his-
torically the world's most renowned placebo, since science has failed to es-
tablish that it contains any active pharmacologic principle.
It would be redundant to recount here all of the potent substances at the
other end of the scale. It will suffice to note that this human drive is so uni-
versal and may be so powerful that man has always been willing to risk
and accept the most unpleasant symptoms and signs-hallucinations and
delusions, ataxia and paralysis, violent vomiting and convulsions, poverty
and malnutrition, destructive organic lesions, and even death.
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If the thesis is accepted that the fundamental nature of man will not change
significantly in the foreseeable future, it is then safe to predict that man will
continue to utilize pharmacologic aids in his search for contentment. In the
best interests of the public health this should be accomplished with sub-
stances which carry minimal hazard to the individual and for society as a
whole. In relating this principle to tobacco it may be reemphasized that the
hazard, serious as it may be, relates mainly to the individual, whereas the in-
discriminate use of more potent pharmacologic agents without medical super-
vision creates a gamut of social problems which currently constitutes a major
concern of government as indicated by the recent (1962) White House Con-
ference on Narcotic and Drug Abuse (32).
SUMMARY
Medical perspective requires recognition of significant beneficial effects of
smoking primarily in the area of mental health.
These benefits originate in a psychogenic search for contentment and are
measureable only in terms of individual behavior. Since no means of quanti-
tating these benefits is apparent the Committee finds no basis for a judgment
which would weigh benefits versus hazards of smoking as it may apply to the
general population.
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