Philip Morris
the Favorite Cigarette of the Day
Fields
- Author
- Fortmann, S.P.
- Jarvik, M.
- Killen, J.D.
- Varady, A.
- Type
- PSCI, PUBLICATION SCIENTIFIC
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lournal of Behavioral Medieine. Vol. 16, No. 4, 11'93
The Favorite Cigarette of the Day
Murray Jarvik,l4 Joel D. Killen,2 Ann Varady,3
and Stephen P. Fortmann3
Accepted for publication: August 14, 1992
The choice of a favorite cigarette smoked during a given day varies considerably.
Preferences are related to nicotine dependence and the Itfestyles of smokem In a
sample of 5124 smok.ers, the "after-dinner cigarette" was chosen as the cigarette
which they would miss mosr, while the nea larggest proportion of smokers (33%)
said that they would miss the `fust cigarette of the morning" most. The latter
group scored highest on tests of nicotine dependence. In contrast, infirquent
smokers ("chippers") chose the after-dinner cigarette.
KEY WORDS: postprandial smoking; nicotine dependenry; morning cigarette.
INTRODUCTION
The frequency of cigarette smoking varies considerably during the
day, generally reaching a peak in late afternoon or early evening (Hasenfratz
et aL, 1991). However, little is known about how intensity or the need to
smoke changes during the day. The item contributing most of the predictive
variance to the widely used Fagerstrom Tolerance Questionnaire describes
the need for an early-morning cigarette (Lichtenstein and Mermeistein,
1986). In a refinement of this scale, Heatherton et aL (1991) dropped less
discriminating items. However, neither questionnaire gives subjects the op-
portunity to specify the urge for cigarettes other than the morning cigarette.
Supported in part by NHLBI Grant HL39770 and California Tobacco-Related Disease
Program Grant IRT-87.
1Psychopharmacology Unit (691/B151D), West Los Angeles VA Medical Center, Los Angeles,
California 90073.
2National Institute of Child Health and Human Devebpment, Rockville, Maryland.
V 3Center for Research in Disease Prevention, Stanford University School of Medicine, Stanford
University, 1000 Welch Road, Palo Alto, California 94304. ~
4To whom correspondence should be addressed.
413
0164771 V9710B00-0113S07AOr0 0 1993 Pkaum luWsW4'Corpotanon
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414 Jarvik. Killen, Varady, ane Fortmann
The choice of a favorite cigarette of the day might be based on mo-
tives for smoking suggested by previous questionnaire studies. Withdrawal
relief has frequently been proposed as the dominant motive for smoking
(Schacter, 1979; Russell, 1989). The cigarette giving the maximum degree
of withdrawal relief should be the first one in the morning. This cigarette
follows the longest period of daily withdrawal and is preceded by the least
acute nicotine tolerance.
However, withdrawal relief is not an incentive for those smoking fewer
than five cigarettes per day, ("chippers") (Shiffman et aL, 1990), although
such smokers are a distinct minority. Thus, this small group of light smokers
should be less interested in the first cigarette of the morning.
Anecdotal reports and some previous surveys have indicated that
most smokers report a cigarette after a meal is particularly satisfying
(McKennell and Thomas, 1967). These surveys did not compare the post-
prandial cigarette with others, nor did they relate this judgment of
satisfaction to degree of nicotine dependence.
METHOD
11
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In two moderate-sized cities in the San Francisco Bay Area, 25,645
households were randomly telephoned. Seven thousand one hundred thirty-
two smokers between 18 and 65 years of age were identified and asked to
complete a 20-min baseline telephone interview which included questions
about smoking history, personal characteristics, and medical status and a
modified version of the Fagerstrom Tolerance Questionnaire (FTQ)
(Fagerstrom and Schneider, 1989; Killen et aL, 1990). Smokers were also
asked, "If you were to quit smoking which cigarette would you miss the
most? (a) first cigarette of the morning, (b) after-dinner cigarette, or (c)
other." Those selecting "other" were asked to identify further the "other"
cigarette. In this fashion 5124 smokers, representing about 72% of smokers
identified, completed the interview. Demographics of this sample are pre-
sented in Table I.
Upon completion of the interview, smokers were then asked if they
wished to participate in a minimal-contact smoking cessation trial. Those
who did choose to participate were required to quit smoking for 24 hr,
with biochemical confirmation with an expired air carbon monoxide less
than 9 ppm. Successful quitters then completed a postquit assessment bat-
tery which included questions about withdrawal symptoms and cravings
experienced after 24 hr of abstinence (Killen et al., 1990).

w M M M w M " W .00 as an " ~ *W an M w aw "M;
2
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Table 1. Characteristics of Baseline Sample° d
(1)
Ist cig. in AM
(n = 1694) (2)
After dinner
(n = 2218) (3)
Other
(n = 1139)
1 vs. 2
1 vs. 3
2 vs. 3
Age 39.5 (11.3) 37.3 (11.6) 37.2 (11.5) p < .05 p < .05 ns
Age began smoking 17.1 (3.8) 17.3 (4.0) 17.6 (47) ns p < .05 ns
Cigarettes/day 21.7 (11.4) 19.0 (10.5) 17.8 (11.2) p < .05 p<.05 p < .05
Mod. FTQ 15.3 (3.6) 13.2 (3.7) 12.2 (3.8) p < .05 p < .05 p < .05
Years of education 12.9 (2.1) 13.1 (2.1) 13.3 (2.1) p < .05 p < .05 ns
'° Bonferroni T test to control for type I experimentwise error rate.
~
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416
Jarvik. Killen, Varady, and Fortmann
~ Male
~ Female
Fig. 1. Percentage of male and female smokers choosing "first
cigarette of the morning," "after-dinner cigarette," or "other
cigarette."
RESULTS
In the sample of 5124 smokers, 5051 (males, 2570; females, 2481)
answered the question, "Which cigarette would you miss the most?" Of
these, 44% (n = 2218) chose the after-dinner cigarette as the one that
they would miss most, 33% (n = 1694) picked the first cigarette in the
morning, and 23% (n = 1139) selected an "other" category (see Fig. 1 and
Table II). Of those choosing "other," 80 (7%) chose situations with a
prevalence of less than 1% (not indicated in the table) and 156 (13.7%)
made no choice. There was no significant difference between men and
women in this choice.
Our primary hypothesis was that the more highly nicotine-dependent
smokers would report that they would miss the first cigarette of the morn-
ing the most. To test the hypothesis, a stepwise multiple logistic analysis
was conducted with the following independent variables: modified FTQ,
sex, age, years of education, number of cigarettes smoked per day, marital
status, and employment status. The dependent variable was dichotomized,
with choice of first cigarette designated as one category and choice of af-
ter-dinner cigarette as the second category. The results of the logistic
analysis are presented in Table III.

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Favorite Cigarette of the Day
Table II. Frequency of Reports of the Situation Most
Likely to Elicit Smoking
Activity Frequency Percentage
Alcohol 126 11.1
Last cig. of day 130 11.4
All cigs. 87 7.6
Stress 58 5.1
Afternoon 81 7.1
Socializing 50 4.4
Driving 71 6.2
At work 79 6.9
None 39 3.4
After work 33 2.9
Coffee 44 3.9
Phone 28 2.5
After sex 19 1.7
Both 33 2.9
Midmorning 13 1.1
When nervous 12 1.1
Other (<1% each) 80 7.0
Missing 156 13.7
Total 1139 100.0
417
Tabk III. Results of Stepwise Logistic Regression Analysis
Variable Parameter est. SE XZ p value
MOD FTQ .16 .01 195.9 <.001
AGE .01 .003 12.2 <.001
MARITAL .20 .08 6.9 <.01
EDUCATION -.04 .02 5.4 <.05
CIG/DAY(LOG) -.16 .07 4.9 <.05

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418 Jarvik. Killen, Varady, and Fortmann
Nicotine dependence, as measured by the modified FTQ, did indeed
appear to be the factor that differentiated the choice of cigarette which
would be missed most. Those with higher dependence scores were more
likely to select the first cigarette of the morning. The mean modified FTQ
score was approximately 2 points lower for after-dinner smokers (15.3 vs.
13.2) than for morning smokers (see Table I).
Other variables entering the logistic model after the modified FTQ
were in this order: age, marital status, years of education, and number
of cigarettes smoked per day (log value). Smokers who preferred the
first cigarette of the morning were, on average, slightly older and had
fewer years of education. Marital status was dichotomized as married
or not married (divorced, single, widowed). Married persons appeared
to select the first cigarette of the morning somewhat more than unmar-
ried respondents.
Since the FTQ depends heavily on attitudes toward the first cigarette
in the morning, we examined several additional measures of nicotine de-
pendence. Those who preferred the first cigarette of the morning reported
higher levels of craving and withdrawal symptoms following the 24-hr ab-
stinence period (see Table IV).
We compared subjects who smoke 25 cigarettes or more per day
(N = 1327)[/5051, or 26%] with those who smoke fewer than 5 cigarettes
per day (n = 435)[/5051, or 9% of the sample], i.e., "chippers" (Fig. 2).
Chippers absorb about the same amount of nicotine per cigarette but are
not physiologically dependent and have no withdrawal symptoms. Only 18%
of our chippers prefer the f rst cigarette of the morning, while 41% of the
heavy smokers prefer the first cigarette of the morning. However, there is
only a 4% difference between these two groups in their preference for the
after-dinner cigarette (40% heavy and 44% chippers). Also, only 18% of
the heavy smokers choose "other," whereas 38% of the chippers choose
"other." The difference between the two groups with respect to preference
is highly significant (p < .001).
DISCUSSION
We were surprised that the after-dinner cigarette was chosen by the
majority of smokers as the one they would miss the most. This cigarette
was regarded as more desirable by respondents who scored comparatively
lower on the measure of nicotine dependence. A sizable proportion of
smokers did select the first cigarette of the morning. The results indicate
that this cigarette may be a better index of nicotine dependence. It
appears that the more dependent and heavier smokers would be most

M M an go W an " ~ M 9M M " M 40 W ~ so im on
Table N. Craving and Withdrawal Scores of Those Who Quit Successfully for 24 hr
(1)
First cig. of day
(n = 336) (2)
After dinner
(n = 427) (3)
Other
(n = 216)
1> 2
1 > 3 2
> 3°
Craving (range 1-6) 4.0 (1.4) 3.6 (1.4) 3.3 (1.6) <.05 <.05 <.05
Withdrawal symptoms (range 1-6) 1.8 (1.1) 1.6 (1.2) 1.5 (1.1) <.05 <.05 ns
' Bonferroni T test to control for type 1 experimentwise error rate.
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~966699109

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420 Jarvik. Killen. Varady, and Fortmann
~ >=25 cigs/day
® <=5 cigs/day
Fig. 2. Percentage of heavy and light smokers chooisng "first cigarette of the morning,"
"after-dinner cigarette," or "other cigarette."
affected by the loss of the first cigarette. This may be related to the fact
that withdrawal symptoms are apt to be worst first thing in the morning
upon awakening, when blood nicotine levels are lowest. The two ciga-
rettes may well fulfill different functions. It may be that the morning
cigarette primarily provides withdrawal relief by curtailing overnight dep-
rivation from nicotine, while the postprandial cigarette may be positively
reinforcing.
In the subsample of smokers who managed to quit for 24 hours,
those who selected the first cigarette of the morning reported more severe
craving and withdrawal symptoms than those preferring other cigarettes.
Though the use of the term "craving" has been criticized, when used as
an operational verbal response representing a subjective perception, the
term may have substantial validity. "Craving" for cigarettes has been cor-
related with blood nicotine levels and expired carbon monoxide measures
(West and Schneider, 1987). Killen et aL (1991) found that the modified
FTQ was highly correlated with craving measures and with success at ab-
stinence. In addition, relapse after quitting was significantly associated
with a verbal report of strength of craving for a cigarette (Killen et aL,
1991).
The urge to smoke a cigarette on arising in the morning appears to be
a major characteristic of dependent smokers. Uchtenstein and Mermelstein
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Favorite Cigarette of the Day 421
(1986) have demonstrated that one item describing the need for an early-
morning cigarette contributes most of the predictive variance to the
Fagerstrom Tolerance Questionnaire. In contrast, smoking survey question-
naires have generally ignored the effect of eating on smoking. Jarvik et aL
(1989) confirmed the popular belief that a satisfying meal increased the
urge to smoke and enhanced the enjoyment of a cigarette. The postprandial
cigarette usually is extremely pleasant and often irresistible (Hasenfratz
et at, 1989). It is not clear just what a meal does to make smoking a ciga-
rette so rewarding. Part of the explanation is the finding that a meal may
increase the hepatic metabolism of nicotine (Lee et at, 1989) and another
that smoking slows gastric emptying time (Gritz et al., 1988).
The cigarette smokers find most difficult to relinquish should be elic-
ited by the most salient triggering cue. For a majority of smokers in this
large and representative sample, this cue seems to be a satisfying meal.
For many others, it appears to be morning awakening. Less regular but
often very potent provocative cues for smoking as measured by relapse trig-
gers included stressful experiences, alcohol, intellectual concentration,
parties, and sexual activity (Shiffman, 1991; Marlatt, 1990). However, the
cigarettes with the strongest habitual associations are the postprandial and
the morning cigarettes. It is important for prospective quitters to develop
coping skills to eliminate smoking at these highly precarious times.
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422 Jarvik. Killen, Varady, and Fortmann
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