Philip Morris
Smoking Cessation Methods: Recommendations for Health Professionals. Advisory Group of the European School of Oncology
Fields
- Author
- Alberisio, A.
- Fowler, G.
- Hirsch, A.
- Lagrue, G.
- Malvezzi, I.
- Manley, M.
- Molimard, R.
- Slama, K.
- Tonnesen, P.
- Area
- WORLDWIDE REG AFFAIRS/LIBRARY
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- PSCI, PUBLICATION SCIENTIFIC
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- 2046398862-8874 Submission of Phillip Morris Usa and the American Tobacco Company to the Drug Abuse Advisory Committee in Connection with Iots Meeting on 940802 Volume 3.01
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Smoking Cessation Methods:
Recommendations for Health Professionals.
Advisory Group of the
European School of Oncology
A. Hirsch, K. Slama, A. Alberisio, G. Fowler, G. Lagrue, I. Malvezzi,
M. Manley, R. Molimard and P. Tonnesen
Smoking is the leading preventable cause of death. Approximately 40% of Europeans now smoke. Many
smokers
want to stop but do not make the attempt, and of those who try, most are unsuccessful. Primary care
health
providers can help their patients to stop by using brief behavioural and pharmacological
interventions. Specialised
smoking cessation clinics can support selected patients referred by primary care providers. This
report reviews
intervention techniques for health care providers, which, in combination with effective legislative
and educational
interventions, can significantly reduce the prevalence of smoking.
EurJ Cancer, Vol. 30A, No. 2, pp. 253-263, 1994
INTRODUCTTON
MASS IMPLEM£NTATION of effective smoking cessation inter-
ventions that reach a large percentage of the population would
save lives and be a major public health initiative in primary
prevention.
Smoking and disease: the burden ojillness
Smoking is killing 8000 people a day, worldwide, by causing
many of the most prevalent chronic degenerative diseases:
80-90% of chronic respiratory diseases, 80-85% of lung cancer,
25-43% of coronary heart disease [1]. Approximately 1/3 of all
cancer deaths are caused by smoking [2]. Half of the people
dying from smoking are under the age of retirement, in their
40s, 50s or early 60s, accounting for 50% of these premature
deaths [3]. In Europe, smoking is considered responsible for an
estimated 800000 deaths a year [4]. In all, smoking causes
approximately one in six deaths [5].
The ill effects of environmental tobacco smoke are also becoming
established: others' smoking can cause disease and death to non-
Correspondence to K. Slama.
A. Hirsch and K. Slama are at the Service de Pneumologie, Hopital
Saint-Louis, 1 av. Claude Vellefaux, 75475 Paris Cedex 10, France; A.
Alberisio is at the Responsabile Servizio di Psicologia, Istituto Nazionale
per la Ricerca sul Cancro, Viale Benedetto XV, 10, 16132 Genova, Italy;
G. Fowler is at the Dept of Community Medicine and General Practice,
University of Oxford, Radcliffe Infirmary, Oxford OX2 6HE, U.K.; G.
Lagrue is at Inserm U. 139, Hopital Henri Mondor, 51, Av. du Mal de
Lattre de Tassigny, 94010 Creteil Cedex, France; I. Malvezzi is at the
Lega Italiana per Lotto Contro i Tumori, V. Venezian I, 20133, Milan,
Italy; M. Manley is at the Smoking, Tobacco and Cancer Program,
National Cancer Institute, Bethesda, Maryland, U.S.A.; R. Molimard
is at the UER Biomedicale des Saints-Pbres, 45 rue des Saints-Peres,
75006 Paris, France; and P. Tonnesen is at the Rudolph Berghs Gadezo,
2100 Copenhagen e, Denmark.
This study was supported by an educational grant from the EC "Europe
Against Cancer" programme.
smokers, who have been in environments where they breath in
sidestream smoke. The U.S. Environmental Protection Agency
has classified environmental tobacco smoke as a"gtnup A" or
known human carcinogen [6]. In addition to causing discomfort
and exacerbating respiratory and cardiovascular ailments, environ-
mental tobacco smoke exposure is estimated to increase lung cancer
risk among non-smokers by about 30% [7].
Tables 1 and 2 present a summary of the devastating health
effects caused by smoking, Table 3 presents current knowledge
about the health effects of environmental tobacco smoke, and
Table 4 presents estimated risk reductions after cessation.
In the European Community, as shown in Table 5, smoking
among men 15 years of age and older ranged in the late 1980s from
38% in Ireland and Luxembourg to 61% in Greece; among women
15 years of age and older, from 12% in Portugal to 45% in Denmark
[8], thus being a highly prevalent and visible behaviour.
If we can provide effective interventions that encourage smoking
cessation and abstinence, public health in the community can be
enhanced, both in lowering health risks and in primary prevention:
- The health risks created by smoking diminish progressively
over time following cessation [1]; decreases in smoking preva-
lence should be followed by reduced incidence of the numerous
diseases caused or exacerbated by smoking. For example, recent
drops have been registered in lung cancer mortality rates among
men in those countries where men's smoking rates began
declining in the 1960s and 1970s [9].
- Fewer smokers in the population means less exposure to
environmental tobacco smoke and its sequelae.
- Primary prevention can be facilitated. Decreased smoking
prevalence among adults would enhance the possibility for
prevention programmes among children and adolescents to have
lasting effects. In Europe today, smoking is still a"notmal"
behaviour. Young people who are searching for an alternative
behaviour to signal a message about themselves are much more
253

A 254 A. Hirsch et al.
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Table 1. The health risk of smoking,j)
Diseases causally linked to tobacco
Coronary heart disease
Artherosclerouc peripheral vascular disease
Lung cancer
Oral cancer
Laryngeal cancer
Oesophygeal cancer
Chronic obstructive pulmonary disease (COPD)
Cerebrovascular disease (stroke)
Fetal effects causally linked to tobacco
Probably causally linked to tobacco
Unsuccessful pregnancies
Increased infant mortality
Peptic ulcer disease
Diseases for which smoking is a contributing factor
Bladder cancer
Pancreatic cancer
Kidney cancer
Cervical cancer
Intrauterine growth retardation
Low birthweight
Passive smoking effects on children and adults
Increased risk of lung cancer
Increased respintorv infections
Source: U.S. Surgeon General's Report. Reducing the Health Consequences of Smoking. 25 Years of
Progress. DHHS Pub (CDC) 89-8411, 1989,
Rockville, Maryland, U.S.A.
likely to choose to smoke themselves when they have an example
to follow (10).
This report
Smoking cessation programmes are a vital component of any
smoking control strategy. But they can only be supplementary
to 'whole population' approaches which include regular tobacco
tax increases, legislation (banning direct and indirect advertis-
iag, restricting smoking in public places to identifiable "smoking
zones", regulating strong health warnings on cigarette
packaging), media campaigns and public information education
programmes, and self-help cessation materials. A global, com-
prehensive approach can influence consumption trends and the
social acceptability of tobacco use, which in turn encourages
spontaneous as well as aided cessation. Most ex-smokers report
that they stopped smoking unaided [11]. However, the rate of
new, sustained cessation in the population remains low, and
usually occurs only after repeated efforts over time. Unless
concerted efforts continue to be made to promote smoking
cessation, the prevalence of smoking will not significantly
decrease, because of the high levels of uptake among adolescents.
This report will not attempt to deal with the effects of
legislation, mass campaigns, self-help materials or prevention
campaigns, but will assume that these methods should exist and
serve as a backdrop to more therapeutic methods for smokers
that desire and ask for help or for smokers in the general
population who can be motivated to stop on their own. The
scope of this report is limited to the smoking cessation
methods offered by health professionals. Most evaluated
results come from smoking cessation clinics or specialist consul-
tations, or from trials in general practice; medical doctors or
therapists being the principal agents of change. However, this
Table 2. The health risk of smoking (11). Relative risks of mortality as a result of smoking (Data
from
ACS 50-state study)
Underlying cause of death Non-smoker's
risk Smoker's risk
Miles/females Ex-smoker's risk
Males/females
All auses 1 2.34 / 1.90 1.58 / 1.32
Coronary heart disease (35-65) 1 2.81 / 3.00 1.75 / 1.43
Cerebrovascular lesions (35-65) 1 3.67 / 1.84 1.38 / 1.06
Other circulatory diseases 1 4.06/4.80 2.33/1.41
COPD 1 9.65/ 10.47 8.75/7.04
Cancer: lip, oral cavity, pharynx 1 27.48 / 5.59 8.80 / 2.88
Cancer: oesophagus 1 7.60 / 10.25 5.83 / 3.16
Cancer: pancreas 1 2.14/2.33 1.12/1.78
Cancer: larynx 1 10.48 / 17.78 5.24 / 11.88
Cancer: lung 1 22.36 / 11.94 9.36 ! 4.69
Cancer:cerviu uteri 1 / 2.14 / 1.94
Cancer: kidney 1 2.95 / 1.41 1.95/1.16
Cancer: bladder, other urinary 1 2.86 / 2.58 1.90 / 1.85
Source: U.S. Surgeon General's Report. Reducing the Health Conseqvenca of Smoking. 25 Years of
Progreu.
~ DHHS Pub (CDC) 89-8411, 1989, Rockville, Maryland, U.S.A.

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Smoking Cessation Methods: Recommendations for Health Professionals Z55
Table 3. The health risks of smoking Suspected effects of
- pasnve smoking
Increased lung cancer risk: 20-30% of cases of iung cancer among non-
smokers caused by passive smoking
Risks:
L'nexposed non-smoker 1
Non-smoking woman married to smoker 1.34
Smoker < 10 cigarettesrday 2.3-4.6
Increased risk of death from heart disease (disputed)
Increased incidence of childhood respiratory diseases and respiratory
tract infections
Pneumonia
Trachecitis
Bronchitis
Asthma
Otitis
Tonsillectomy
Adenoidectomv
More frequent childhood admissions to hospital
Reduced lung function
Increased fetal risks caused by tnaternal smoking
Reduced birthweight
Natal mortality
Spontaneous abortion
Possible effects:
Neo-natal mortaliry
Source: Hirsch A. Chancteristics and consequences of passive smoking.
Aerobiologiea 1990, 6, 75-78.
report wishes to encourage the entire health profession, and
proposes actions that can be considered not only by general
practitioners and medical specialists, but also by nurses, dentists,
pharmacists and other professionals in the health field such as
psychologists and social workers.
DEFINITION OF THE PROBLEM
Current knowledge about smoking and smoking cessation
Tobacco smoking is a complex behaviour to which psychologi-
cal, social and pharmacological factors contribute [12]. The
acquisition of the habit in childhood or adolescence is largely
determined by the desire for experimental, rebellious behaviour
which is perceived as adult and which is encouraged by peer
group behaviour [9]. The relatively low cost and high availability
of tobacco products underpin the overall legitimacy of tobacco
use. The highly visible pEev_alence of smoking among certain
groups, including people in the entertainment industry and
young adults, provides constant reinforcement and modelling
for continued smoking. As a psychological device, smoking
becomes a powerful component of coping for many smokers,
and physical responses rapidly develop alongside psychological
needs. Pharmacological addiction frequently becomes the major
factor determining persistence of the behaviour. Nicotine, poss-
ible other pharmacological mechanisms, social, psychological
and behavioural factors can all help to explain the difficulties
smokers face in stopping smoking.
Although the balance between psychosocial factors and phar-
macological addiction vaires from smoker to smoker, research
has increased awareness of the importance of nicotine addiction.
The powerful nature of this addiction had been emphasised by
comparing it to such drugs as heroin and cocaine [ 13]. As a drug,
nicotine has many of the characteristics of other drugs of
addiction, including the development of tolerance and experi-
ence of withdrawal effects after stopping smoking. However, as
spontaneous addiction to pure nicotine has never been docu-
mented, other still unknown pharmacological dete inants of
tobacco addiction might exist.
Despite these psychosocial and pharmacological factors,
people can and do stop smoking. It may be useful to consider
smoking cessation as a process, with identifiable stages of
precontemplation (not yet thinking about stopping), contem-
plation (awareness of the issues), decision (personal reasons for
stopping), action and maintenance [14]. A conceptual model of
this process is presented in Fig. 1. While the majority of smokers
now acknowledge that smoking creates additional risk, there is
evidence that only those who are closest to a decision to stop
smoking are likely to feel personally vulnerable to the risks [15].
However, although 65% or more of smokers pass beyond the
stage of precontemplation [16], few are able to pass through all
of the stages. Using this conceptual model, techniques for
smoking cessation have evolved to respond to the barriers of
passage from one stage to the next. Depending on the stage of
their cessation, smokers may need increased motivation to move
towards the decision to act, techniques to facilitate action or
strategies to maintain their abstinence. In some populations
receiving cessation aid, there may be a high percentage of
smokers who stop smoking initially, with a majority relapsing,
in large numbers at first and decreasing numbers over time as
shown in Fig. 2. In other populations the relapse curve will be
similar, but the initial cessation may be much smaller.
Table 4. The health risk of smoking (IV). Risk reduction after smoking cessation
Short term Long term
Coronary heart disease 50% less risk at 1 year Non-smoker rate at 10-15 years
Cerebrovascular disease Non-smoker rate at < 1 yr ~
Peripheral vascular disease Halts progression immediately ~
Lung cancer 60% less risk at 5 years 50-90% less risk at 15-20 years ~
ealcanar
laryn Non-smoker rate at 10-15 years
g ~
Oral cavity cancer Decreased risk after 6 years Non-smoker rate at 16 years
~
Bladder cancer Non-smoker rate at 15 years
Respiratory disease Slow decline 50% less risk at 20 years ~
Source: Fielding JE. Smoking: health effects and control. N Er+gl J Med 1985, 313, 491Jt98.
1

1 256 A. Hirsch er al.
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"Contented"
smokers
Table 5. Proporticm of smokers (cigarettes, pipes, cigars) bv sex and age in the EC' accumulated
results of four surUevs 1987 to 19891 -
Males Females Total
Age 15-24 25-39 40-54 55- Total 15-24 25-39 40-54 55- Total populauon
0i6 % 016 0/0 0/0 % 0/0 0/0 11i0 11/0 0i6
Denmark 33 39 50 47 46 44 49 46 40 45 45
Greece 59 72 67 47 61 35 45 21 09 26 43
Netherlands 38 49 55 46 47 41 47 38 21 37 42
Spain 51 64 61 38 53 49 50 13 04 28 40
France 51 57 49 28 44 46 38 20 10 29 36
Belgium 38 51 50 37 44 32 43 25 13 28 36
U.K. 30 45 42 41 40 29 32 35 30 32 35
Ireland 32 43 37 39 38 31 38 31 25 31 35
W. Germany 31 55 46 38 43 26 43 20 17 27 34
Luxembourg 28 45 39 35 38 37 37 29 14 30 34
Italy 31 45 42 35 39 24 40 25 16 26 32
Portugal 52 57 42 28 46 26 22 03 01 12 28
Community 39 53 47 37 44 34 40 26 17 28 36
'Here the countries are arranged in order of the decreasing percentage of smokers of both sexes in
the total
population (15 years or over ). Weighted average. Source: Comission of the European Communities
(1989b),
from Bosanquet N & Trigg A. Smoke-free Europe in the Year 2000: Wishful Thinking or Realistic
Strategy?
Health Policy Unit Discussion Paper 4. Chichester: Carden Publication Limited, 1991.
Deciding
Thinkin.~ to try `---N
b
a
out Trying to
stopping stop
Stopp g
Relapsing /
Staying
stopped
Fig. 1. Stopping smoking as a process. Source: Raw M. Help Your
Patient Stop. London, BMA, ICRF, UICC, WHO, 1988.
(00
~
y
~
¢
50
90
80
70
60
E
40
30
20
10
Point prevalence
\
Q_
~ ----
~
I f I
3 6 9 12
Months
Methodologu:al issues
Motivation to stop smoking and confidence in the ability to
do so are important predictors of success [17]; method of
recruitment is, therefore, an important variable and those partic-
ipating in studies in specialist smoking cessation clinics will
generally be more motivated than those in primary care studies.
Analysis of results should be on an 'intention to treat' basis,
those not followed-up being assumed to be continuing smoking,
rather than excluded from analysis. Relapses are common after
cessation, but most people who do relapse do so in the first year
[10]; 1 year follow-up is, therefore, a good measure of long-term
success. Point prevalence cessation at 1 year includes not only
those who have achieved sustained abstinence since the inter-
vention, but also those who have stopped recently and are likely
100
90~-
80yF!
70
10
Sustained abstinence
\
,
\
.
-------- .fl
p ................ q
I f f I t
0 3 6 9 12
Months
Fig. 2. Examples of point prevalence and sustained abstinence curves for tbree smoking cessation
therapies. Source: Laado HA, et a/.
.y Comparative evaluation of American Cancer Society and American Lung Association smoking cessation
clinics. Am j PnWic Xeah61990, 80,
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Smoking Cessation Methods: Recommendations for Health Professionals 257
to relapse. Abstinence immediately following the intervention
and maintained for 1 year is the most reliable measure of
long-term success and self-reporting needs to be validated by
biochemical tests such as exhaled carbon monoxide (CO) level
or blood, urine or saliva cotinine, because deception is common.
STATE OF THE ART, PART 1: PROGRAMMES FOR
GENERAL. PRACTICE PA'I`IENTS
There is important evidence of the efficacv of smoking cessation
interventions in primary care and much of this evidence comes
from rigorous evaluation by randomised controlled trials [22, 23].
Implementation of smoking cessation interventions
Despite the clear public health mandate to reduce the preva-
lence of smoking in the community, health professionals outside
the realm of cessation clinics have been reticent to offer smoking
cessation interventions. Existing health care delivery systems
vary throughout Europe, but within each context, health pro-
fessionals can use their exemplary role and their access to a large
number of smokers to provide advice and treatment.
General practitioners and medical specialists may not feel confi-
dent about their skills in treating smokers, since their medical
training focuses on curative procedures rather than preventive
techniques [ 18]. They may be reticent to significantly increase such
procedures which are often not accepted clinical procedures for fee
payment or reimbursement. General practitioners may not be
aware of the significant impact that their actions can have on
prevalence in the community, nor the clear mandate that smokers
attribute to them for providing treatment, as shown in Table 6.
Other health professionals (dentists, pharmacists, nurses, etc.),
and those working in health delivery systems, such as psychologists
and social workers, may face even larger disincentives to action, as
little research has been undertaken to demonstrate what techniques
they could adapt to their working practices and the impact such
action would have on smoking cessation efforts. Opportunities for
advice, however, are plentiful [ 19, 20].
The combination of advice and the possibility of treatment
coming from a maximum number of sources is essential for
undermining the social legitimacy of smoking and for aiding
smokers through the various stages of cessation (21]. This
committee emphasises the importance of the problem and the
desirability of putting into place means for advising smokers to
stop at every contact with the existing health delivery system.
Table 6. Smokers' attitudes to GP detection of their smoking and
predicted reactioru to the offer of specific advice
% of
patients
% of raying they
smokers would
saying that change to
I % of
smokers they would another GP
change to in relation
expecting another GP to
I this from because of
their GP this preventing
hypertension
Initial detection 91% 0% 2%
Health warning 96% 2% 7%
I Advice to stop smoking 78% 7%
Smoking cessation strategies 78% 2%
Strategies for reducing hypertension 1%
I Prescription of medicinal aid 44% 0% 3%
I Source: Slama KJ, Redman S, Cockburn J, Sanson-Fisher RW. Com-
muniry views about the role of general practitioners in disease preven-
tion. Family Practice 1989, 6, 203-209.
Brief advice
An overview [23] of the effect of brief smoking cessation
advice, given by doctors in consultations about other matters,
indicates achievement of about 5% long-term cessation, com-
pared with less than 1% in non-intervention control groups;
following such advice, about one in 20 can, therefore, be
expected to stop smoking for good. GPs can be influential even
for those who are in the early stages of the process of cessation,
and help smokers move towards a decision to stop smoking. Any
action on the part of the GP increases the number of cessation
attempts by 10% [17].
Although the evidence of efficacy of brief advice in primary
care almost entirely relates to doctors, advice from nurses seems
likely to have an effect too, especially if supplementary to a
doctor's advice (24). In the following text, health professionals
are given advice based on results from general practice.
Basic procedure for health professionals
In light of the scientific evidence of the efficacy of.smoking
cessation interventions in primary care, it is possible to outline a
procedure which could be adopted by all health. professionals.
The US National Cancer Institute has proposed a programme of
four steps as a guideline for helping patients to become motivated
to stop and helping motivated patients succeed at cessation
attempts. The four steps are:
(1) ASK all patients about smoking
(2) ADVISE smokers to stop
(3) ASSIST their efforts with self-help materials, a quit date,
and possibly nicotine replacement
(4) ARRANGE follow-up
1. ASK about smoking at eaery opportunity. The health pro-
fessional should seek opportunites to raise the issue of smoking
in any consultation, especially in the context of smoking-related
symptoms, pregnancy and forthcoming operations--and also
discussing parental smoking in the context of respiratory ill-
nesses in infants and children. Medical records should include
information about whether the patient is a smoker or not.
2. ADVISE (motivate) all smokers to stop. The health pro-
fessional should ask if the patient is interested in stopping
smoking and provide information and advice, reinforcing pati-
ents' own motivation where possible and emphasising the bene-
fits of stopping. There is no set procedure for giving advice
and stopping smoking, but a prescriptive approach should be
avoided. Eliciting the patient's own knowledge and beliefs,
reinforcing the smoker's own reasons for wanting to stop and
boosting motivation and confidence are useful approaches.
Emphasis on possible immediate benefits will often mean more
to the smoker than long-term advantages.
For those patients who presently do not want to stop, nagging
is rarely of benefit. Health professionals must accept the patient's
decision, make sure the patient is making an informed decision,
and attempt to maintain the patient's trust and confidence, so
that smoking can be discussed at future visits. If the conversation
is noted in the medical records, it can be referrsd to in future
discussions.
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258 A. Hirsch et al.
3. ASSIST tke patient in stopp:ng. For those patients who
express a sincere desire to stop smoking, the health professional
should help them to pick a specific date for this action. There is
evidence that patients who set a "quit date" are more likely to
make a serious attempt to stop [25]. The data should usuallv be
within 4 to 6 weeks, but not immediately, giving the patient the
necessary time to prepare to stop.
Once a patient has selected a specific date to stop, information
must be provided so that he or she can prepare for that date.
Preparing to stop by planning a strategy, including involving a
spouse or friend, avoiding smoking situations, etc., will be a
matter of individual style. Since consultation time is limited,
self-help leaflets are useful adjuncts. Effective self-help material
(brochures, cassette or video tapes, etc. ) provide the patient with
necessary information about smoking cessation (symptoms and
time course of withdrawal, tips about stopping, good reasons
for stopping, answers to common questions, etc.). With this
information, the patient can leave the office with a concrete plan
for stopping, including a quit date, and information about
preparing for that date and successfully stopping.
Medical practitioners can include nicotine replacement ther-
apy as an adjunctive aid, where appropriate. Results from
placebo-controlled trials of nicotine patches in the primary care
setting are encouraging [26-28). For example, a recent study
among highly motivated heavy smokers in general practice found
sustained cessation at 12 month follow-up of 9.3% for brief
advice and active patches compared with 5.0% for brief advice
and placebo patches (28). Readers are referred to the section on
pharmacological tratments for more details about nicotine gum
or patches. '
4. ARRANGE jollou~up visets. When patients know their
progress will be reviewed, their chances of successfully stopping
are improved. This monitoring may include a letter or phone
call just before the quit date reinforcing the decision to stop. In
addition, clinical trials strongly suggest that a return visit after a
patient has stopped smoking is extremely important to the
patient's ability to remain a non-smoker [ 17]. Merely scheduling
the visit may help the patient by providing a short-term goal that
appears more manageable than "forever".
Most relapses occur in the first 6 weeks after cessation [29),
and a person who returns after being a non-smoker for 1 to 2
weeks has a much improved chance of *Y**+aining abstinent.
Follow-up visits consist of an assessment of the patient's pro-
gress, discussion of any problems encountered or anticipated,
and discussion of nicotine gum use, if prescribed. It is also useful
to consider a second follow-up visit 1 or 2 months later. Studies
show that the quit rate improves as the number of follow-up
visits increases [30].
Incorporating smoking cessation advice into routine operating
procedure
Some simple changes in office procedures will significantly
increase the health professional's effectiveness in treating pati-
ents who smoke. A policy of including a patient's smoking
history, including cessation attempts, in his or her medical
records encourages the doctor's continued implementation of
routine advice, and has been shown to increase cessation rates
[31). Every practice is different, so the exact procedures adopted
will vary somewhat, but the goal is to ensure that all patients
who smoke are routinely identified, monitored and appropriately
treated.
A smoke-free office makes a powerful statement about the
health professional's strong_commitment to non-smoking. Steps
for making an office tobacco.;free include posting no-smoking
signs, removing ashtrays, displaying tobacco cessationipreven-
tion information prominently and eliminating tobacco advertis-
ing from the office, by subscribing to magazines that do not
carry this advertising [30].
The single most important cessation strategy is the involve-
ment of primary care physicians. Workplace programmes and
specialist smoking cessation clinics have a part to play, as do
other health professionals. A coordinated approach with liaison
between all agencies involved is highly desirable [32]. Specialist
smoking cessation clinics have a limited role as they can only
serve limited numbers of smokers [33], but their value in
supporting general practitioners may have been underestimated
[34].
Recommendations
(1) The primary care health system is the logical setting to
provide smoking cessation services to most smokers. These
interventions should be a routine part of primary care.
(2) All health care professionals need to acquire the appropriate
knowledge and skills to provide these services, and be
encouraged to use them.
(3) Payment should be made for providing smoking cessation
services in primary care.
STATE OF THE ART, PART II: SPECIALIST SMOMG
CESSATION CLINICS
CIinics, hospitals and university laboratories can offer special
assistance to smokers with a promise of expertise in aiding
cessation. As mentioned previously, dependence on smoking
varies across individuals, and although subjects who attend
smoking cessation programmes usually are the more heavily
dependent subjects, these smokers are generally more motivated
to stop, but have sought help in stopping smoking and staying
abstinent. Results both in initial and sustained cessation are,
therefore, higher than results in general practice, where smokers
with lower and varying motivation to quit smoking are recruited.
For this reason, results from cessations clinics should not be
compared with those of general practice.
Individuals who attend smoking cessation clinics vary in their
needs; most clinics, therefore, offer multicomponent pro-
grammes to respond to the complex mix of behavioural, psycho-
logical and pharmacological factors in smoking dependence.
The 1988 US Surgeon General's Report "Nicotine Addiction",
drawing on research in the treatment of tobacco dependence,
concluded that tobacco dependence can be treated successfully,
that effective interventions include behavioural approaches alone
and behavioural approaches with adjunctive pharmacological
treatment, that behavioural interventions are most effective
when they include multiple components, and that nicotine
replacement can reduce tobacco withdrawal symptoms and may
enhance the efficacy of behavioural treatments [13J.
Behavioural, psychological approaches
The most effective behavioural techniques correspond to
elements from behavioural modification therapy which attempt
to establish a better understanding of the environmental and
physical cues to smoking so as to enable the smoker to more
successfully modify his or her response to these cues, and
to analyse fears and difficulties involved in abstinence from
smoking, so as to prepare adequate but non-smoking strategies
for coping.
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~ Smoking Ccssauon Mcthods: Recommendations for Health Professionals Z59
I
Self-management (self-control) techniques are based primar-
i1y on understanding one's smoking and the circumstances
around it, and modifying them both in a controlled way with
behavioural and cognitive (mental imagery) strategies. Within a
wide range, these strategies, usually provided in a group context,
produce 33% cessation rate (35]. Aversive strategies, on the
other hand, attempt to eliminate the positive associations the
smoker has with smoking and to replace them with negative
associations, by enforcing an aversive context to the act of
smoking. While early results of rapid smoking and satiation
were impressive, replication has shown more modest results
[36]. Concern about the potential harmfulness of methods which
encourage an increase, even if only temporarily, in smoking
[35], has led to utilisation of milder aversive techniques such as
normal-paced aversive smoking or smoke holding, almost always
in conjunction with self-management strategies. Within a wide
range of results, these multicomponent programs produce 25%
cessation [37]. Self-management and aversive techniques have
often been assessed in research comparing treatment options
in the absence of a control group, and without biochemical
verification of abstinence. This means that comparison of results
from behavioural therapy research with the results of nicotine
replacement therapy is difficult.
is used in adjunction with psychological support, active
increases smoking cessation rate.
gum
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Pharmacological treatments
Several drugs have been tested in smoking cessation, but
nicotine replacement therapy is the only one proven to be
effective (13]. (ACTH and mecamylamine, a nicotine antagonist,
are currently under investigation.) Antidepressive drugs which
have been tested have shown negative effects. Several placebo-
controlled trials of clonidine, as tablets or in a patch, have shown
conflicting outcomes and sedative side-effects. (Clonidine might
have a role in aiding women who do not tolerate nicotine
replacement therapy, but further research is needed.) Nicotine
substitution is the only drug therapy showing a significant
increase in outcome in most studies. Nicotine chewing gum
(nicotine polacrilex gum) and nicotine transdermal patches are
the nicotine delivery systems most extensively tested; newer
delivery systems such as nicotine nasal spray and nicotine
vapour inhaler ("smokeless cigarettes") are currently under
investigation.
The rationale for nicotine replacement therapy (NRT) is that
a switch from tobacco to NRT temporarily enables the smoker to
tackle the psychosocial aspects of cessation first, while obtaining
relief from nicotine withdrawal effects. Subsequently, by tailing
off the pharmacological treatment, nicotine abstinence may be
achieved and withdrawal effects minimised.
Nicotine polacriltx gum Many rigorous, placebo-controlled
trials have investigated the efficacy of nicotine chewing gum. In
specialist smoking cessation clinics, specific efficacy of the gum
has been clearly demonstrated [38, 39], but this has not been
shown in the primary care setting [40, 41]. Nicotine gum as an
option to treatment, however, has shown efficacy. Of 13 trials
[39-51], the short-term outcome (during use of the gum) is
significantly higher in the active nicotine group in nine of the
trials [39, 41, 43-46, 48, 50, 51) with median values at 4 weeks
of 60% cessation versus 37% for placebo. The long-term outcome
is significant in only four studies [39, 42, 49, 50], with median
values of 23 versus 17% for placebo. However, many of the
studies were not designed to measure long-term success. Also,
underdosing seems to be a major reason for conflicting findings
in several clinical trials with the gum. When adequate gum dose
Use of nicotine polacrilex (chewing gum): nicotine poiacri-
lex should not be chewed like chewing gum, but instead
chewed intermittently and then held in contact with the
oral mucosa, where the nicotine is absorbed. Patients need
careful instruction in the use of this unusual drug delivery
system, or they will derive no benefit from it. When used
appropriately, withdrawal symptoms are reduced. The
use of this drug for 3 months is recommended followed by
a gradual tapering. Use for more than 6 months is not
recommended, although this is not rare among patients
who successfully stop smoking.
Nicotine skin patch Nicotine skin patches are now available in
many countries and in several varieties. Their efficacy in special-
ist smoking cessation clinics has already been clearly established
[52]. Of 11 placebo-controlled trials [26, 53-62], median results
show 48% cessation with the active patch versus 20% for placebo
at 6 weeks, and 17% in active versus 6% in placebo groups at 12
months.
Use of the nicotine transdermal patch: transdermal nic-
otine patches deliver nicotine through the skin and may
prove easier for patients to use. Nicotine patches are
available in 24-h and 16-h delivery systems. All manufac-
turers recommend a higher initial treatment dose followed
by one or two weaning doses. Most also advise a lower
starting dose for patients with a history of cardiovascular
disease and for those weighing less than 45 kilos. The
nicotine transdermal patch should be applied once every
24 h (usually in the morning) to a clean, dry and non-
hairy site on the trunk, upper arm, or gluteal region.
Application sites should not be reused for at least 48 hours
to decrease skin irritation.
The evidence clearly indicates that nicotine replacement ther-
apy helps people to stop smoking. The benefits of nicotine gum
depend on adequate compliance and lack of this at least partly
explains the failure to demonstrate efficacy in general practice in
placebo-controlled trials. Compliance with transdermal nicotine
patches seems to be better. However, about 10% of people are
unable to use nicotine patches because of skin reactions and a
small proportion using 24-h patches experience sleep disturb-
ance.
We have no definitive way of estimating dependence on
smoking or on nicotine. The Fagerstrom Questionnaire is cur-
rently the most commonly used scale to determine nicotine
dependency [63], but more precise measures are needed. We
recommend the possibility of using nicotine replacement for
subjects smoking 10 or more cigarettes per day, as this has been
the minimum number for inclusion in trials that have shown
efficacy for the nicotine patch.
Laboratory studies have shown that the combination of nic-
otine gum and nicotine patch might affect withdrawal symptoms
at the same level as does smoking. The combination of the
different forms of nicotine delivery should thus be tested in the
clinic to increase outcome further.
Basic principles in smoking ussation clinic treatrnerus
There are some general rules and basic principles that are
fundamental to smoking cessation programmes. Smoking cess-
ation must be complete, as even one or two cigarettes per day
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260 A. Hirsch et al.
will be followed_by relapse. Cessation among heavilv dependent Research in intervenrions bv_health
professionals
smokers can be doubled with nicotine replacement therapy. Social pressures for nQn::§moking,
persistent anti-tobacco
Follow-up must be included as a part of treatment, especially in messages from a variety of sources,
and a tobacco-free environ-
the first 3-6 weeks when risk of relapse is greatest. Subjects who ment greatly influence the
success rates of smoking cessation
do relapse should be recycled into other treatment after a period. treatments. Efforts should be
maintained to keep these the
Recotnmendations: major goals of tobacco control policy. Of the smokers who are
influenced to stop, most will stop without any formal treatments;
(1) Specialist smoking cessation clincs should be research-
based and be the 1 for this reason general information about the reasons for stopping
egitimate site for testing new treatment smoking and the most effective available strategies should
be
options.
(2) Treatment in specialist smoking cessation clinics should take provided to the widest possible
audience. One of the most logical
access points is the health delivery system. Research is needed
into account both behavioural and pharmacological aspects not only in continuing the search for the
most effective inter-
of smoking. vention tools, but equally, in discovering how to influence health
professionals to incorporate such interventions systematically
CONTROVERSIAL SMOKING CESSATION METHODS into their normal job functions. The role of nicotine
replacement
A number of methods which are claimed to be useful in therapy in general practice needs refining,
and the feasability
smoking cessation must be regarded as controversial because of and acceptability (both to the agents
and to their patients/clients)
the relative lack of scientific evidence regarding their efficacy. of smoking cessation
interventions by other health professionals
Compared with, for example, the substantial amount of evidence (dentists, pharmacists, social
workers) is still to be determined.
from rigorous scientific trials of the efficacy of brief advice, and Research should investigate how
health professionals can
of nicotine replacement therapies, there is little or no evidence mcrease motivation to stop
smoking, and promote smokers'
supporting these controversial methods either because appropri- passage from a desire to stop
smoking to actual behaviour
ate trials have not been conducted or because of the methodolog- change. The whole area of relapse
prevention in the community
ical inadequacies of such trials as have been attempted. should also be addressed: how can health
professionals systemati-
cally play a role in helping new ex-smokers?
Hypnosis Treatment packages specific to each European health delivery
This is widely regarded as a useful treatment strategy in system need to be designed and evaluated,
and then made
smoking cessation and there are many reports of successful available for distribution, to increase
the feasibility of incorpor-
cessation following hypnosis. Some individuals are highly sus- ation into everyday practice of
smoking cessation interventions
ceptible to hypnotic induction but others are unresponsive. by health professionals, and
particularly by GPs. In conjunction
Studies have found hypnosis better than non-treatment control ~~ the treatment packages, optimal
training techniques should
but these rely on short-term follow-up and self-reported cess- be found to encourage health
professionals' participation.
ation only. There is little evidence that hypnosis per se facilitates Precision of ineasurement
smoking cessation [64]. However, although scientific evidence Currently, we have very crude measures
of motivation, the
does not justify the promotion of hypnosis for smoking cessation, measure of intention to stop
smoking and the measure of
susceptible individuals wishing to try it should not be discour- confidence that one can stop and
remain abstinent being the
aged. two most correlated to eventual stopping among motivational
measures [10]. It would be helpful to have more accurate
Acupuncture measures, to identify the actual role of motivation in successful
This is also widely used and has become increasingly popular cessation.
with the growth of interest in "alternative" or "complementary" Research should continue to develop
more precise measure-
therapies. Although there have been a number of trials, most ment of nicotine addiction with the
objective of obtaining
have suffered from serious methodological8aws, especially lack optimal results from nicotine
replacement therapy. Monitoring
of a proper control group. The scientific basis for acupuncture, of plasma nicotine would allow more
individualised doses of
as for hypnosis, is therefore weak. nicotine, and/or the recognition of optimal dosage.
It is also important to determine the limits of the explanation
Products without a:rredical liuhse (over the cmmur smoking nicotine dependence mechanisms can
provide in our understand-
ces tion aids) ing of dependence, and to continue to examine the possibility of
A number of products claiming to facilitate smoking cessation other pharmacological factors in
tobacco dependence.
are available through newspaper advertisements, pharmacists Research questions in specialist smoking
cessarion clinics
and other agencies. These include some nicotine tablets or We need continued research not only on
optimal dosage and
lozenges (and recently, skin patches) which have not been duration for each sort of nicotine
replacement therapy, but
formally evaluated. Other products available are non-nicotine also on the utility of combining
different forms of nicotine
and include herbal cigarettes, special filters, dummy cigarettes substitution delivery (e.g. gum +
patch) and the concomitant
and non-nicotine chewing gum or tablets. These have not been questions of dosage and duration of
treatment.
scientifically evaluated and their use should not be encouraged. Depression appears to inhibit
successful smoking cessation.
Research is needed to measure the magnitude of the role
FUTURE RESEARCH NEEDS depression plays in the outcome of smoking cessation treatment.
Following the advances research has made in our understand- It is well known that weight gain is a
common result of
ing of the evolution of smoking and the role of nicotine in smoking cessation. But there are few
positive examples of weight
tobacco dependence, there remain many areas for future research gain prevention techniques promoting
successful outcomes in
in smoking cessation methods. smoking cessation treatment. This merits further research.
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Smoking Cessation Methods: Recommendations for Health Professionals 261
Research is also needed for special populations: what are the
optimal ueatments for pregnant women, people with smoking-
related disease symptoms, worksite populations, adolescent
smokers %
Finallv, the relationship between smoking and other depen-
dencies, or other maladaprive behaviours needs further study.
SUGGESTED FUNDING PRIORITIES
With 800000 deaths a year in Europe at the present time,
smoking cessation should be a top priority.
This priority should be reflected in the funding of research
and the dissemination of results.
Dissemination of existing knowledge
Research to extend our knowledge about the phenomena of
smoking cessation and relapse is not enough. We must know
about the feasibility and implementation of existing knowledge.
This can only be done by a clear policy favouring health
promotion activities such as smoking cessation interventions by
health professionals. Priority should be given to the evaluation
of effective implementation and training of health professionals
in cessation activities.
Research
Funding of research in the tobacco cessation field should give
priority to the research questions developed in the preceding
section.
- Optimising the implementation of routine smoking cessation
interventions in general practice, training for all health
professions; and developing intervention packages for use
with their patients.
Optimising the treatments general practitioners and other
health professionals have at their disposal.
Discovering more precise measurement of dependence and
of attitudinal measures of motivation.
Optimising the treatment efficacy of nicotine replacement
therapy through research on dosage, duration and combi-
nation of forms of delivery.
Searching for other pharmacological determinants of smok-
ing and for new pharmacoloL,- -sl therapies.
Discovering ways of preverr relapse.
Deepening our knowledge =-out the needs of special sub-
groups, about the effects of specific factors on smoking
cessation and about predictors of outcomes.
This research can and should come from a number of sources.
Research in general practice and other health delivery sites needs
to be encouraged, in particular for:
- defining the optimal cessation and relapse avoidance inter-
ventions for each health site.
- Developing and evaluating the efficacy of both training and
treatment packages for health professionals.
As stated above, only a limited number of smokers can be
treated by specialist smoking cessation clinics. But these clinics
can also play an important role in developing and defining
specific techniques in cessation, aid in disseminating this infor-
mation, and support primary health care professionals. It is
suggested that funding be made available to a network of
cessation clinics throughout Europe to coordinate activites and
serve as:
- Information centres for scientific documentation and infor-
mation for the media and the public.
Cenues for collaborating and coordinating research, award-
ing grants and fellowsktigs, and organising meetings.
Centres for evaluating specific treatment therapies, parucu-
larly nicotine replacement therapy and self-management
strategies, and developing measurement of dependence.
Teaching centres for GPs and other health professionals,
psychologists and educators involved in smoking prevention
or cessation.
CONCLUSIONS
Smoking is killing people in the prime of their lives; three
times as many smokers die in middle age as non-smokers (65j.
Many smokers can be motivated to become non-smokers on
their own, others can stop and remain non-smokers if they are
assisted. Along with persistent social, educational and legislative
pressures for a tobacco-free society, smoking cessation activites
must exist. Our commitment must be to continually search for
the best ways to reach out and help the greatest numbers of these
smokers.
MESSAGE TO THE PUBLIC
Individuals can safeguard their health by never becoming
smokers. But the benefits of stopping for those who do smoke
are important, and can be gained fairly quickly at any age,
however much is smoked and whatever the duration of smoking.
It is never too late to stop smoking.
Many smokers succeed in stopping without any special aids
or help and without any special support other than that of a
spouse or friends. But for some, the help and support of a
primary care doctor, or any health professional can be valuable.
Smokers should not be reticent in requesting such help. Many
doctors in many countries identify helping smokers to stop as an
important part of their job.
It is often said that the most important preventive action is to
help children avoid taking up smoking. Adult smoking behav-
iour provides a continuing "role model" for children, and by
stopping, adults can not only benefit their own health but also
make an important contribution to preventing children from
adopting this deadly behaviour.
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