Philip Morris
Slip-Ups and Relapse in Attempts to Quit Smoking
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Addtetive Behavio.s. Vol. 15, pp. 235-245. 1990 0306-fi03190 S3.00 * .00
Pnaled w the USA. All ntfm neserved. Copyngtft 0 1990 Peraamoc Press plc
SLIP-UPS AND RELAPSE IN ATTEMPTS TO QUIT SMOKIIVVG
RON BORLAND
Csatre for Behaviomal Raeazzh ia Csaca, vieeona. Ausnalia
Aiaarftn - Ybis paper ts ooooetaed with docameat>nS tbe ooatextx ia .vh>c6 tiiQ~fpa ia P - to
atop smoicm= occur. and of tlie mmequeaees of tbe slsp-up oo tbe omamaooo of amc+kmg oesaaaon.
A saanpk of people who had called a Quit Stmiciaj w3epbooe aaviee for iafortaaaoe was
txootacted ttuee mooths lamr. A eocal of mitul 216 alip,up eptsodes was tspoeed. vt of whub
tssulted m a tesumpooo of abc>zaeacs and 172 wEictt led so Rlapae. Stipapc wste found to ocaa ia
a broad rantc of comxts, and coatext was also telated io outrome. Slip-nps when m a potiave
tflood, when aocisliaa= and drmtsa= alcohol were associated witL tiislses kvels of taeovery of
absanence. as was those thas ox>asred aHer moct daa two we¢!ts of abtaaesa. Sex di}fetmaes
weze also fouad. with tnen moas likely m attp-ap at work. and women to sltp-ap ia a brwder vsnety
of cootexts.
A large amount of time and effort has been put into developing methods to help smokers give
up their habit. In general, the results of these endeavours have not been impressive
(Schwartz, 1987). In Australia, 85% of current smokers have made attempts to quit (Borland
& Hill. 19884. It is clear that most quit attempts end in relapse. Such findings have led to a
change in research emphasis. with some investigators beginning to focus on relapse episodes
(e.g.. Marlatt & Gordon, 1980, 1985; Shiffman, 1982; Shiffman & Jarvik, 1987). The aim
is to develop methods to reduce the occurrence of relapse. In the process of addressing this
goal it is imporcant to obtain good descriptive information on the situations in which
cigarettes are smoked after a period of abstinesxx (called slip-ups in this paper) or in which
temptations occur which are overcome.
Research into slip-up episodes is of two kinds, those that have provided a multivariate
description of slip-up contexts (e.g., Cummings, Jaen, & Giovino, 1985; Shifhaan, 1982)
and those that have used the set of mutually exclusive categories developed by Marlatt and
Gordon (1980) (e.g., O'Connell & Martin, 1987). It is difficult to directly compare the two
methods; they will be dealt with separately. Descriptions of slip-up episodes have been
collected from both those who recovered from the slip-up but promptly resumed abstinence,
and those for whom the slip-up represented the beginning of a>zlapse. In addition, several
authors (e.g., O'Connell & Martin, 1987; Shiffman, 1982) have also studied crisis episodes
which did not result in a glip-up (variously called close-calls or near lapses). Shiffman (1982)
found that crises involving alcohol teaded to result in slip-ups, and that crises that did na end
in slip-ups were associated with a broader range of cognitions. However, there is a major
methodological problem in comparing close-calls with actual slip-ups when they are both
recalled retrospectively.
Crises that do not result in a slip-up can only be defined by the individual through the
thoughts they have, whereas slip-ups can be identified afut the event independent of any
thoughts had at the time. This means that it is impossible to report on a resisted temptation
without having cognitions about it, while it is possible to have a slip-up with no associated
This t=atsh .vas ftmded by the Aao.Caaeer Camcii of Vittoeia and the Victoeiaa Smokiat and Heahh
PtoStam. T'hanks ars due to David }iill and VirSiaia Lswi: for ooatmeats on an eariier vasion of
this majatsatpt.
Raquesu for tepemts sbould be aett a Roe Bociutd. Ph.D.. Behaviomal Scieaast. Centre for Behaviourai
Raeuctt m Caacer. Aam-Caooer Conncil of Viesona. 1 Radsdowne Street. Grltm South. Vicsona 3053,
AnsQalia.
235

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.36 RO': BORL.1.ti'D
cognitions. This problem is likely to be maximal in Shiffinan's (1982) study. as his subjecu
had telephoned a relapse crisis line. Even in studies wh.re the researcher selecu the subject,
the problem is still likely to exist. There is likely to be an overszpresentation of situations
with salient cues, either cognitions or subjective expetiencxs, among the close-calls as
compared with slip-ups. because the slip-up itself is sufficiently salient to be reported
independent of other cognitions. As a result, close-calls cannot be directly compared with
actual slip-ups when using subject-defined criteria of crises.
Slip-ups are likely to occur equally throughout the working day (Shiffatan. 1982).
although Mariatt and Gordon (1980) found more slip-ups in the evening. Slip-ups have been
found to occur most commonly at home, and in the presence of other smokers. Alcohol
consumption has been found to be a factor in around one-quarter of cases, and consuming
food and/or coffee is also common around relapse. Most relapses seem to occur when the
person is in a negative mood, and to be ptecipitated by some kind of stressful crisis
(Cummings et al., 1985; Shiffman, 1982).
The generality of these results is open to question. Shiffman's (1982) data is from callers
to a relapse hot line, and Cummings et a1. (1985) used people atroending a smoking cessation
clinic. It is possible that the results typify smokers who find quitting especially difficult.
Similar research is needed on samples who are moce characttristic of smokers in general.
O'Connell and Martin (1987) have attempted to identify differences in slip-ups as a
function of the outcome. They also included crises that did not result in slip-ups but these
cases have been excluded from the results summarized here. They found few differences
between temporary slip-ups ("lapses") and relapses. Relapsers were more likely than lapsers
to report withdrawal symptoms, and interpetsonal conflict as the cause of the slip-up.
Cuny. Marlatt, and Gordon (1987) studied 36 slip-ups, 20 of which resulted in a
resumption of smoking (zzlapse). Tbey found that relapsers reported higher levels of what
they call the Abstinence Violation Effect (AVE) than those who simply lapsed and resumed
abstinence. The AVE is a central component of Marlsat and Gordon's (1980, 1985) theory
of relapse. The AVE is the cognitive-emotional response to the initial slip-up and has two
components: (a) a causal attribution of responsibility for the slip (personal vs. external to the
individual), and (b) an affective reaction to the uaibution (e.g., guilt. feelings of failure).
Mariatt and Gordon ptvpose that the intensity of the AVE is increased by causai attributions
that focus on internal, stable and global factors that are perceived to be uncontrollable.
Emotional reactions (e.g., guilt and self-blame) to such attributions inhibit recovery
following a slip-up. This research suggests that if a method could be found to make AVEs
more external, unstable, specific and controllable (i.e., due to circunnssaaas that the petson
believes they can controi), it might be possible to reduce tbe probability of relapse following
a slip-up.
Prior to a more detailed investigation of the role of AVEs it is important to fusttter
chatactesise the contexts in which slip-ups occnr becatue the context of the slip-up may affect
the kinds of cogaitions that the person has. just as Martatt's tLeory would predict.
The major aim of this paper is to provide descriptive information about the context in
which a person smokes his/ber first cigarette (or puff of a cigareme) after a decision not to
smoke again. The sample chosen is presumed to be closer in character to the general
population of smokers who are plaaaing to quit than those reviewed above. Slip-ups
following a quit attempt can either result in a full relapse. that is, a:eturn to smoking, or they
may be transitory with the person renewing his or bet coaimitment to abstinence. A
secondary aim is to consider whether the outcome of the slip-up (resuming abstfnentx vs.
relapse) is associated with the context in which it occurs.

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ReLqqe m qnimng unotint 237
METHOD
SlcbjCctS
The subjects were drawn from a pool of callers to the Quit Inforntation Line, a counselling
and information service available during the major annual anti-smoking campaign in the state
of Victoria, Australia (Victorian Smoking and Health Program, 1986, 1988). A sample of
536 smokers who intended to quit and who had agreed to a follow-up phone call was
identifted from 711 callers in the last three weeks of a 12-week campaign, prematurely
Ieaving a total of 378 respondents.
A total of 378 of the 536 (70.5%) were interviewed about three months after the initial
contact. The 158 unsuccessful calls included four refusals, four who were unable to complete
the interview, 78 cases where the person no longer appeared to be at the address given, and
72 cases where the persott could not be contacted after at least four attempts. There were 149
males and 229 females of median age 35. These were predominantly white collar workers
(54.596), with 19.8% blue collar workers and 25.7% not in the full-time paid workforce. In
comparison with community estimates, the sample overrepresents women and people in the
white collar sector of the workforce. The sample reported smoking an average 25.7 cigarettes
a day at the time of initial contact.
The structured interview
Respondettts were taken through a structuted interview over the telephone. They were
initially queried about whether they had stopped smoking for at least a day since calling the
Quit Information Line. Those who had were queried about whether they had had a slip-up
episode.
All respondents who reported a slip-up were questioned about the context of the initial
slip-up. In particular, they were asked: how long they had been abstinent at the time of the
slip-up; what caused the slip-up; what they were doing; where and when it occurred; whether
other smokets were present; where they got the cigarette: and what their mood was. They
were also asked about how many cigarettes they smoked in the slip-up and whether it led to
their resuming regular smoking.
RESULTS
The 378 respondents consisted of 64 persons who were no longer smoking. 25 of whom
had had a slip-up episode, 191 respondents who stopped for at laast a day, but had resumed
smoking by the time of the interview, and 123 who had not even stopped smoking for 24 h.
Sixty-eight petrent of respondents tberefore made a quit attempt, including 16.9% who were
abstinent at call back. Of the 255 sespondents who had stopped for at least a day, 216
reported slip-up episodes. Of tbese, 172 resulted in relapse (Relapsers) and 44 cases resumed
abstinence (Lapsers) of which 25 were still abssinent at interview. It is apparent from these
data that most slip-ups (80%) end in relapse. It is important to determine whether the contezt
in which the slip-up occurs affects the rate of relapse. There was no relationship between the
reported number of cigarettes smoked a day at initial contact and the outcome of the quit
aaempt.
Slip-up contexts and their relatronship to relapse
The estimates of the petiod of abstinence prior to the slip-up were divided into three
categocies: periods of 1-3 days, periods of four days to two weeks, and those of more than
two weeks. Forty petoent of slip-ups occurred within the first three days of abstinence,
another 34% within two weeks, leaving only 26% of ca,ses where the period of abstinence
was longer than two weeks. There was a marked relationship between the length of the period

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_38 RON BORL.A.`'D
Table 1, Slipup coatsxt by outcome
hpsets Relapsers Sig
Penod of absunence
- y7-3 a3~s - 1496 4896
4 days-2 weeks 36% 34% X= = 23.1. df = 2
morc elsaa 2 weeks 50% 19% p<.0001
Reaon
~4ibElemvcnsu
26%
44%
Mennl atutude 5% 15% x= = 21.3. df = 3
Addicaoa/babtt 19% 23% p < .001
Smotiat cues 51% 18%
Where
IW%
21%
33%
Home 18% 42% z' = 23.4. df - 3
Social suuaaoas 46% 15% p<.0001
Otha 16% 9%
Whea
~10fbnu0g
11%
35%
Afranoon 46% 37% X= = 10.0
Eveaing 43% 27% p < .01
M
d
oo
'Miove 54% 26%
Stssssed 12% 24% X= - 14.5. df - 3
Negaave 33% 36% p < .01
Other 2% 14%
Who with
IPM 67% 49%
Noosmohers 14% 17% z= - 4.9, df = 2
Alooe 19% 34% NS
Aeuvay
'
ElMiak 9% 12%
AkoW 41% 12%
Relaxiag 5% 15% X2 - 21.6. df = S
Woeiaag 23% 33% p < .001
Talkin= 11% 9%
Otber 11% 19%
Cigaese ftom
-
"ME! 71% 42%
Had it 10% 36% z2 - 13.8
Boa& it 19% 22'R p<.001
of abstinence and the outcome (x2 = 23.1. df - 2. p<.0001). The eariicr the slip-up
occurred, the mose likely it was to end in a full blown relapse (see Table 1).
Reasons given for the initial slip-up were divided into four broad cuegoties. The tr.ason
were crises, personal probkms and external life presslu+es (collectively calkd 'problems,'
accounting for 40% of all cases); smoking cues and situatioos (cues, 25%); a+ddiction, habit
or transieat negative feelings (craving. 22%). and lack of willpower aad other aspects of
mental attitude (13%). 'Ibore was a significaat overall relationship between reasons given
aad the outcoate of the slip-up Q2 = 21.3, df = 3, p<.0001). As can be seen from Table
1. the difference was largely due to lapsers (as compared to relapsers) slippiag-up more in
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RelaQae m qnza; smoi=e 239
the presence of smoking cues, and somewhat less in response to problems and mental
attittide.
. Slip-ups were reported as ooansing at home (37%), work (30%) and among social
contacts, largely in nds' homes (21%), with only 11% in other
situations (e.g., in urs, shopping centres. outdoors. etc.). Again there was a difference as
a function of otucome. ()(2 = 23.4. df = 3. p<.0001), with Lapsers being motz likely to
slip-up in social situations and Relapsers to slip-up at home (see Table 1).
Slip-ups were reported as being fairly evenly spread across the day with 30.0% occurring
in the morning, 39% in the afternoon and 3196 in the evening. Again there was a relationship
with outcome (x2 = 12.2. df = 4, p<.05). Lapsers were more likely to slipup luer in the
day than were Relapsers.
The petson's mood was also related to slip-up; 32% were while in positive moods. 35%
in negative moods (sad. angry, upset. anxious), 21% when under stzess or ptr.ssures, and
12% in an "other" category that largely consisted of less common negative mood states.
There was a significant relationship between mood and outcome (X2 = 14.5, df = 3, p<
.01). Lapsers were tnore likely to slip-up when in Positive Mood states.
The majority of slip-ups occurred in the presence of other smokers (53%), compared to
16% in the company of nonsmokers and 31% while alone. Outcome was unrelated to the
company kept during the slip-up episode. The most common activities reported to be
associated with slip-ups were work (3196), drinking alcohol (18%), relaxing (13%), eating
and/or nonalcoholic drinking (12%) and talking (9%), leaving a large 18% in a variety of
other situations such as driving a car and waiting. Activities were significantly related to
outcome ()(2 = 21.6, df = 5, p < .001). Lapsers were more likely to slip-up while drinking
alcohol. Slip-ups which result in relapse appear to occur with a broader range of activities
(see Table 1).
The most common source of cigarettes for a slip-up was other smokers (either offered or
requested, 48%), while 31% reportad having cigarettes or around about, leaving only 21%
who had to buy them. Outcome differed as a function of source of cigarettes. (X2 = 13.8,
df = 2, p<.001). Lapsers were more likely to get their cigaretus from othets.
Taken together, there is an intpressive amount of difference between Relapsers and
Lapsers given the limited power of the study.
Covariarion of aspects of the slip-up contrzs
Thete were sttoag interactions between the various context variables. To give a picture of
this interaction, associations with each of the categories of action engaged in and kngth of
period of abstinence have been explored. Tbet+e were highly significant associations between
the activity at slip-up and each of the otlter seven context variables.
The initial period of abstinence was associated with the activity at slip-up (X2 = 23.9. df
= 10, p<.01). Alcobol-related slip-ups. tieaded to occur after a longer period of abstinence
while the others either showed no pattaa, or tended to decline with the length of period of
abstinence (see Table 2). The main trason given for the slip-up and the activity engaged in
were highly associated (X2 - 93.8, df - 15, p < .0001). Forty-four petrent (n = 37) of
slip-ups attributed to problems were at work, as were 36% (n = 10) of those atuibuted to
mental attitude. By coacast, 55% (n - 29) of slip-ups attributed to smoking cues occurred
when drinking alcohol (see Table 2).
The place of the slip-up varied with the activity, (X2 = 285.3. df = 15, p<.0001). The
effect was mainly due to 60% (n - 15) of eating and drinking related slip-ups being at hotne,
as were 9196 (n E 32) of tltose when relaxing. Seventy-eight percettt (n = 31) of slip-ups
involving alcohol were in social situations, and not surptisingly, 8296 (n - 62) of

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2.t0 RON BORLAND
Table 2. Numbers of slip-ups a funcuon of "Relapse Context"
Situation Eav
drtnk
Akohol
Relaxin8
Workin8
Taliin8 Otl+er
Persod of absatxnce
- y 14 6 13 30 9 12
4 days-2 weeks 6 14 10 22 4 14
ssorc ttun 2 weeks 5 18 2 13 7 7
Reasott
"'Pfobiems
8
4
8
37
11
16
Mentai atntude 1 3 5 !0 0 9
Addictiott/habit 11 2 10 13 2 10
Stnot,in8 0ues 5 29 4 6 7 2
Whese
"'R'&t
4
1
1
62
4
3
Home 15 6 32 12 9 19
Soeul 5 31 1 0 9 2
Ckhet 1 2 1 2 1 18
wAen
10[SrnmB
11
2
11
30
6
14
Aftertwon 8 9 11 38 6 16
Eventn8 7 29 12 5 8 5
Mood
mit9ve 10 32 11 10 5 5
Stsess/Posiuve 2 2 5 27 3 10
Nefanve 9 5 14 29 12 17
Otber 4 1 4 9 2 7
Who with
'%W;Brcis
12
37
8
35
17
6
NonImroitets 5 1 8 16 5 5
Alone 9 2 18 21 0 23
Ciaatette from
"'WES-
9
30
6
37
17
4
found tt 10 6 24 23 3 21
Bouiht it 6 2 5 15 1 14
work-related slip-ups were at work. No place predominated for talking or other activity (see
Table 2).
Tbe tiax of slip-up wu telated to ttte acciviry (X2 = 62.6. df z 10, p<.0001). T}x main
sssocistions wRere alcohol consumption in the eveaings, (7396, n- 29) and both work and
other, which rarely happened in the evening (7%, n= 5, and 1496, n- 5 respectively).
Mood at slip-up was also related to activiry (X2 - 74.3, df = 15, p<.0001). Mood u
slip.up was likely to be positive when driaking alcohol (80%, n= 32). and slightly mote
likely to be negative when talking (5596, e= 12), while in otber contexts tbem was no clar
pan=''bee social context of the slip-up was also associated with activiry (X Z = 71.3, df - 10.
p<.0001). Slip-ups tended to occur with other smokers when drinking (93%. rt - 37) and
t;tllcitlg (7796. R= 17), while telaxing (5396. n - 18) and otber (6846. n= 23) teaded to
oxur when alone. As might be expected from this pauern, tisets was also a relationstup
between activity and ttle3ounce of the cigusae (X= = 67.2. df - 10. p<.0001). Drinkers
(7996, n= 30) and talkers (81%. n= 17) got their cigarettes from others. while those
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RdWpse in quitang smotsng 241
Tabk 3. Length of iaitial abadneoa by oooKxt of slip-up
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Length
Corttsxt
3 days days- ocs tun
2 wroeks 2 reeks
Significance
Resson
"rWems
37%
35%
5M
blensai amwde 16% 13% 6% x2 - 23.2
Caving 33% 23% 6% df - 6
Cu" 14% 30% 39% p<.001
Where
Cork
41%
24%
25%
Home 44q6 42% 17% X2 - 30.5
Social 99E 23% 42% df - 6
her 7% 11% 15% p<.0001
When
WSening
3896
27%
22%
X, - 12.5
AftRSfoOCf 46% 35% 37% df = 4
Eveaing 17% 38% 41% p<.05
who with
'
Sf4Wcrs 399E 55% 75% x' - 16.5
Non-smoicas 22% 13% 10% df - 4
Others 40% 31% 16% p<.01
Ciguena from
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is 32% 599E 65% x2 ~ 22.8
Bought it 43% 25% 10% df 4
Had it 25% 16% 25% p<.0001
relaxing tended to have them lying about (69%, n= 24).
The length of the period of abstinence was sig,nificantly associated with all other context
variables except mood (see Table 3). The major effects were that craving became a less
common reason and cues a more common reason over time. Slip-ups were more likely to
occur at work in the first three days and at home in the first two weeks, while they were
increasingly likely to occur in social situations as the period of abstinence increased.
Slip-ups were also less likely to occur in the evening during the first three days of
abstinence. They tended to occur more when alone in the first two weeks and increasingly
in the presence of other smokers over time. In parallel with this, the slip-up cigarettes were
increasingly obtained from others, and less likely to be had on or about the person.
One other tlntabulsted associuion warrants mention. Mood was associated with time of
day (X2 = 45.0, df = 6, p < .0001). Most positive mood slip-ups occurred in the evening
(51%), most stt+ess-telated slip-ups in the afternoon (63%), with very few in the evening
(491c), and most "other" mood slip-ups in the moming'(6396). Negative mood slip-ups were
reasonably evenly distributed across the day.
One constellation of factors appears to stand out. It is that alcohol-related slip-ups occur
mostly when the person is in a good mood in social situations, in the evening, with other
smokers present from whom the person gets his or her cigarettes. However, the prognosis
from these slip-ups is the most optimistic as this combination of context variables is also
associated with high levels of recovery from the slip-ups.
Sex differences arwng slip-ups
There was no significant sex difference in the outcome of slip-ups. nor in the proportions
of males and females having slip-ups. Further, ther+e were no sex differences in length of
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242
RON BORLAND
Table 4. Relapse context by sex (si;nifwnt effecu)
Male fesaak Sitaifxcanoe
wl+ett
-oric Ia% 19% x= - 23.4
Homa 24% 46% df - 3
Social 22% 21 % p < .0001
Otber 6% 14%
Acaviry
"'EW'lirink 8% 14%
Drink dcolwi 25% 14% X2 - 23.0
Relwa= 11% 14% df - S
Wod 44% 23% p < .p01
TAlhint 5% 12%
Otber 8% 24%
Mood
To-sitive 38% 28% x= ~ 9.5
PressurrlSoeu 27% 17% df - 3
Nepcve (sQecifiod) 24% 43% p < .05
Other 11% 12%
Cieuette fraa
TOMs 61% 40% X= ~ 9.6
Had/found it 20% 38% df ~ 2
Souftu it 20% 22% p<.01
initial period of abstinence or in reasons for slip-up, but sex differences were associzued with
several other variables (see Table 4). Although the time of day the slip-up occurred was
unrelated to sex, there was a sex difference in where the stip-ups occurred (XZ = 23.4, df
= 3, p < .0001). Men were more likely to report slipping-up at work (48%), while the
women slipped up more at home (46%) and in "other" situations (14%). The activity at
slip-up also differed (X2 = 23.0, df = S. p<.001). with men more likely to slip-up when
working and when drinking alcohol. and women care likely to slip-up in "other" situations.
In general. it appears tllat women slipped-up in a broader variety of situations and places than
men. It should be noted that the difference in slip-up as a function of alcohol drinking
disappeued when those not in the paid workforce were excluded from the analysis.
Mood at slip-up was a1w eelared to the sex of the smoiter (X= a 9.5, df = 3. p<.05).
Women were moce likely to raport negative moods ar slip-up, particularly sadness and
depression. The other significant effect was in the source of the slip-up cigarette Q2 - 9.6,
df = 2. p<.01). Women were mote likely to have had the cigarette on them or found it
ne:rby, and the men tnore likely to get it from somebody else. There was no cleu evidence
that any of those differences had any impact on the outcome of the slip-up.
DISCUSSION
'tbe results reported in this study are generally similar to those in other compmble studies
(Cummings et al., 1985: Shifftaaa, 1982) but exoead them in tbree major respects. Firstly.
the results generally confirmed the repocted patterns of slip-up occurrences in a sample which
is closer to the geaaal population of smokers intending to quit and extended them by
identifying work as an important locus of slip-ups. Secondly, the study identified clear sex
diffeteaces in the contexts in which slip-ups occur. Thirdly, the results provide evidence that
the context of the slip-up was associated with the likelihood of resuming the quit attempt.
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Relap.e m qwmag smoi=t
243
T6e pattern of slip-up coatexts was similar to that reported in studies by Shiffman (1982)
and Cummings et a1. (1985). The only notable difference was that in the present study, work
appeared to be a more important perceived cause and place of slip-ups. It may be because
people in the workfo:ze were underrepmsented in the previous studies. This could be because
working people have less time to become involved in intensive smoking cessation programs
and/or they have less nead for the social support such progranu provide. Whatever the teason
for its absence as a major factor in past studies, this study clearly shows work to be a major
Iocus of slip-ups, especially among men.
Tbe sex differences fottnd in this study are of potential relevance to campaigns to facilitate
quitting. Women appear to slip-up in a broader variety of situations, and seem more likely
to be experiencing negative emotions when they do slip-up. Men, by contrast, mote often
report slipping-up when under external pressure, and consistent with this, they slip-up mots
often at work. It may be that smoking is playing slightly different roles in the lives of male
and female smokers, with men more likely to smoke while dealing with external pressures,
and women to smoke in response to the emotional consequences of such pressures.
It may be that this difference is associated with differences in the optimal coping
strategies. Slip-up crises thu occur when engaged in activities (e.g., work) may be more
difficult to deal with at the time because of the competing demands of the ongoing activity.
Unless the maintenance of abstinence is given a higher priority than the immediate activity.
the possible options for successful coping will be limited. In such cases a slip-up may be
unavoidable. If this were so, it could be important for these episodes to have prepared
strategies during the early part of the quit attempt, e.g., like making provision for work
demands to be moderated. In cases where there is no competing activity, the person may
have more opportunity to direct his or her energies towards overcoming the temptation to
smoke. Further, they may have a greater range of alternatives open to them. For example,
take the tisk associated with drinking with fr[ends. There are many options which include
avoiding the situation, asking the friends to provide support, and reducing alcohol intake.
This means that there is a good chance that slip-ups can be avoided. By contrast, when there
is a work deadline to meet it is difficult to maintain uaying stopped as the number one
priority, thus limiting the options for coping, and making a slip-up more likely.
Of particular note is the finding that people attempting to quit were more likely to recover
from slip-ups associated with socializing and drinking. This contrasu with Shiffman's (1982)
finding that such situations are more likely to result in slip-ups than abstinence, but it is not
necessarily cottttadictory. It may be that the actual slip-up is mom likely when socializing,
but, perhaps because of the perceived external presstnrs, it is easier to recover from such
slip-ups.
It is apparent from the results that the longer the period of abstinence, the mote likely it
is that the individual will recover from the slip-up. Berause a resumption of abstinence
becomes more likely as the period of initial abstinence incmases, it is possible that some of
the differences in contexts may be a function of the period of abstinence as ex-staokers test
themselves in progressively more difficult contexts. For example, alcobol consumption is a
slip-up context that appears most important the first two weeks after cessation. One
explanation of this would be that people adopt the sensi(zk strategy of avoiding drinking
situations early in the quit attempt. Alternatively it might be that vigilance about risky
situations decreases with the length of the period of abstinence. Shiffman (1982) found some
evidence for this latter explanation.
Regardless of the mechanism by which some situations are managed early in the quit
attempt. there is a need to focus on the skills required to cope with the situation in which
early slip-ups commonly occur. This is because no attempt can succeed unless those
immediate high-risk situations are survived. Furthermote, slip-ups early in the attempt are

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244 RON BORL.&%'D
likely to have a more marked negative effect on self-efficacy beliefs. This may inhibit
persisting with the attempt, and when this occurs, further reduce the likelihood of trying
again in the future.
The relationships between the context of the slip-up and its outcome are generally
consistent with Marlatt and Gordon's (1980. 1985) theory of AVE as a determinant of
relapse. Where aspects of the situation are more likely to result in utribution of external
causation (e.g.. drinking, getting the cigarette from others), and thus should result in less
intense AVEs, recovery from slip-ups was more common. Similarly, where affect was
positive, and thus the AVE was less likely to be sevete, recovery was more frequent. The
major discrepency between predictions based on the AVE ttuocy and these results was the
lack of effect on outcome as a function of the presence of other smokers. The subjective
abstinence violation effect might be expected to be less intense in cases where other persons
were available to blame for the slip-up, that is. external amibutions of causality would be
more probable.
The finding that longer periods of abstinence was associated with higher recovery is
compatible with the role of self-efficacy (Bandura, 1977, 1986) in moderating the AVE. The
evidence the person gains from the period of abstinence that he/she can remain abstinent for
extended periods seems to increase her/his tendency to have another go (resume abstinence)
after a slip-up.
Taken together. the results clearly indicate that the context of a slip-up is telated to its
outcome. It is important to consider whether some situations are intrinsically more difficult
to recover from than others, or whether the differences are due to other factors. It was argued
above that in situations where there is a high priority for ongoing accivity, psychological
resources will be less likely to be available to add:ess the crisis so relapse may be nsose
likely. However, if smokers are to succeed in quitting their habit, they must adopt strategies
to cope with such situations. Forward planning and leaming from mistakes would seem to be
important strategie! to use to ensure that the cognitions and behaviours needed to maintain
abstinence can be implemented when necessary. This means that any situations which lead
to potentially competing behaviours and cognitions must be regulated. This may involve
negotiating with others to assume responsibilities or to assist in pressing tasks, so that these
pressures do not take priority over the cognitions and behaviours required to tnaintain
abstinence.
It was suggested above that avoidance of some high-risk situations is a stratsgy that some
quitters adopt early in smoking cessation attempts. This is a sensible strategy as it can free
up resources to cope in the high-risk situations that cannot be avoided as readily.
Further, it appears tbat. at least in the case of drinking alcohol, avoidable contexts which
lead to slip-ups are more likely to be recovered from. Interpreted in teerims of Marlaa and
G cdon's (1985) AVE. this may be because avoidable coatextt are mo[e likely to be
perceived as external, uasuble and controllable by the iadividual. Thus there is likely to be
kas need of professional assistance to help the pesoa understand that these situations are
ones that be or she can influence. By contrau, unavoidable situations often result in relapse.
Unless people can Set through the s=ona that ttfey cannot avoid, ttiey are never going to
need to face the ones they can.
'Ibe focus of research amatioa needs to be directed towards a betser tmdessraadiag of the
common unavoidable slip-up coatextu, so that better stiaugies can be suggested as means of
overcoming the tempation to smoke in tbese situarions, or to facilitate recovery of absrinenee
when they occur. One of the major, relatively unavoidable situations in which relapse is
common is in copingwit3iitressful eveats. As.vss noted above, some saessors (e.g., work)
can be regulated by gaiaing assisonce and support fram others. Further. anxiety and teasion
can be managed through the use of relaxation sechniques or by snvcnuing time-outs into the
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