Philip Morris
Biobehavioral Approaches to Smoking Control
Fields
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- Best, J.A.
- Kirkland, S.A.
- Mills, D.E.
- Wainwright, P.E.
- Kirkland, S.A.
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CHAPTER 4
Biobehavioral Approaches
to Smoking Control
J. Allan Best, Patricia E. Wainwright,
David E. Mills, and Susan A. Kirkland
Smokingrelated diseases ue such important causes of dissbility and paeaum nue death in developed
countries that the control of cgarette smoldng could
do cwre to impzove health and prolong life in these countties than any other
singie action in the whole @eld of preventive ctedidne. (WHO Expert Com-
auttee. 1979)
Researchers involved in smoking control face the perpieadng question of
why, given a reasonable understanding of the adverse effects of smok-
ing, people still start and continue to smoke. Furthermore, although the
majority of smokers express a desire to quit, those that attempt to do so
u+e generally unsuccessful (Pechacek, 1979). Numerous programs have
been developed that aim not only to aid smokers in their attempts to
break the habit but also to prevent the onset of smoking in individuals
who represent a population at risk. Unfortunately, these efforts-both
smoking prevention and smoking cessation-have been notoriously in-
effective (Bernstein & McAlister, 1976; Best & Bloch, 1979; Evans, Hen-
derson, Hill, & Raines, 1979; Flay, d'Avernas, Best, Kersell, & Ryan,1983:
Leventhal & Qeary, 1980; Lichtenstein & Danaher, 1976; Pechacek, 1979;
Thompson, 1978). At best, recent interventions such as social-influences
prevention programs and nicotine-replacement-therapy cessation strate-
gies appear promising but have not been fully evaluated.
I. AGa &rt. Peincir E. W4xwxi&, Lkvod E. Mills. arrd Suaae A. Kfskiend. Departamnt of
HuM stndip, Unive::ity of waterioo, waterloo. Ontuio. Canada N2L 3GL
63
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64 J. ALLAN sEST n cl.
Reviewers argue persuasively that our failure to develop effective
intervention methods stems from inadequate analyses of the behavior
(Best & Hakstian, 1978; Lichtenstein, 1982; Pechacek & Danaher, 1979;
Pomerleau, 1980, 1981). Indeed, our understanding of smoking behavior
lags far behind our knowledge of its physiological effects. Clearly, ciga-
rette smoking involves more than a physiological addiction to the phar-
macological components of tobacco. Motivational and situational factors
have been implicated, but there is a paucity of empirical data addressing
the interplay of these and other social, psychological, and pharmacologi-
cal factors. There exist even fewer data characterizing the dynamic pro-
cesses of behavior change involved in smoking prevention and cessation.
Factors influencing cigarette smoking appear to vary as the individual
moves from initiation to maintenance, to cessation, and resumption or
relapse (Best & Hakstian, 1978; Best, Owen, & Trentadue, 1978; Le-
venthal & Cleary, 1980; Ontario Council of Health, 1982; Pechacek &
McAlister, 1979). Thus, if we are to develop effective interventions for
smoking control we must address the following issues:
1. Smoking initiation: What factors influence experimentation and
initiation of smoking, and how might the relative contributions of
these factors change over the course of the initiation process?
Simply, the question is, Why do individuals begin smoking?
2. Smoking maintenancr: Once a pattern of regular or chronic smoking
has developed, what are the factors that maintain this behavior?
That is, why do people continue to smoke, often even in the
presence of compelling reasons for change?
3. Smoking reductions: Given a stabilized rate of smoking, what are
the acute effects of smoking reduction? In essence, the question
is, What is smoking withdrawal?
4. Maintenance of smoking reduction and/or recidivism: If significant
smoking reduction is achieved, what are the factors that might
precipitate relapse in the long term? In other words, why do
people often fail in their efforts to maintain a reduced (or zero)
rate of smoking?
Note that we speak of smoking reduction to indude two perhaps
quite different phenomena: cutting down on smoking and quitting en-
tirely. Available research on smoking reduction processes refers almost
exclusively to cessation, despite the fact that many smokers try to cut
down rather than quit. Intervention programs can be designed to elimi-
nate the behavior entirely or to change the behavior to reduce potential
risk. Less hazardous smoking might be achieved through substance
changes (switching to lower tar and nicotine cigarettes), through other
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,~0~. APPROACHES TO SMOIGIVG CONTROL 65
~,,,,,or changes (reducing the number of cigarettes smoked per day or
~u~g the yield of each cigarette by taking fewer puffs, inhaling less
a ~ p~)tive feas b~tq and health c seq ences of thesevtwo~modes of
~ge is not currently available (Ontario Council of Health, 1982). Un-
derstandably, then, health professionals might argue that cessation is a
~etter p~gram objective than reduced exposure. For the purposes of this
,,,c.ssion, however, we will use the general term smoking reduction to
refer to either condition.
rne purpose of this chapter is to discuss the possible interplay be-
,h,,en behavioral and biological factors that influence smoking and
,he,eby contribute to our understanding of why interventions succeed or
~, First, a brief description of three relevant models of learning will be
p~nted. Second, two central biobehavioral issues will be discussed:
~e pharmacological aspects of nicotine in smoking, and self-regulatory
od rompensatory mechanisms controlling smoking behavior. Third, we
,,,ill propose preliminary models of the processes smokers encounter.
Current behavioral approaches to smoking prevention and reduction will
ye discussed in light of these accounts. Finally, implications for both
,,MTention and research will be outlined.
Smoking Behavior and Learning
Three distinct models of learning, well known to psychologists, have
been related to smoking behavior. Social learning theory (Bandura, 1977)
buiids on operant conditioning (Skinner, 1953) to describe social infiu-
ences and reinforcement mechanisms. Associative learning theory (Hunt,
Matarazzo, Weiss, & Gentry, 1979) attempts to explain the habit aspects
of chronic smoking. Classical conditioning theory (Siegel, 1982; Stewart,
deWit, & Fikelboom,1984) provides a way of integrating pharmacoiogical
and physiological factors in a comprehensive learning-theory analysis of
smoking behavior. Interested readers are referred to thoughtful discus-
sions by others of the different ways in which diverse biobehavioral
theories and data can be integrated around smoking (cf. Ashton & Step-
cey,1982; Best & Hakstian, 1978; Glad, Tyre, & Adesso, 1976; Leventhal
& Cleary, 1980; Mausner & Platt, 1971; Pechacek & Danaher, 1979;
Pomerkau,1980, 1981; Raw, 1978; Russell, 1974).
Different kinds of learning may occur and operate simultaneously.
Indeed, the learning principles described above do not constitute pure
examples of one form of learning, and the three theories outlined share
some common features. For example, all are concerned with discrete
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66 J. ALLANti BEST et at
environmental situations and a scientific analysis of environment-behav-
ior relationships. All focus attention on the antecedents and conse-
quences of smoking. In addition, however, each theory has
distinguishing features, and each has a relatively distinct focus.
Operant and Social Learning Theories
Behavior that produces positive results tends to be repeated. Thus,
smoking is an operant to the extent that it acts to produce effects people
desire-feeling accepted by peers, relief from boredom, relaxation-pos-
itive reinforcers that contribute to the development and maintenance of
smoking behavior. A primary reinforcer is one that is unlearned. For
example, the act of smoking may produce biological effects that are natu-
rally reinforcing to the organism (see the following section on the role of
nicotine). Smoking also may be maintained by secondary reinforcers. For
example, if an individual finds some social situations stressful and re-
peatedly smokes to relieve that stress, the cigarette itself may come to
serve as a secondary reinforcer with the ability to reduce stress in subse-
quent social situations. Stimuli preparatory to the act of smoking (e.g.,
the sight of a cigarette) function as secondary reinforcers for behavior
preceding them (e.g., picking up a pack of cigarettes) as well as discrimi-
native stimuli that set the occasion for behavior to follow them (e.g.,
lighting a cigarette and inhaling). These chains of smoking beha:-ior de-
velop such that smoking is controlled by both cues (events signaling
potential reinforcement for smoking) and consequences (the process of
reinforcement itself). From this perspective, an understanding of smok-
ing requires both an analysis of the cues niggering smoking (e, g. , sight of
other smoking, physiological reactions associated with stress) and the
consequences of smoking (e.g., relief from boredom, feelings of sodal
belonging) (Best & Hakstian, 1978). Note that a range of social, psycho-
logical, and biological events can serve as both cues and consequences.
Negative reinforcement refers to situations in which a behavior is
strengthened, not because it produces positive consequences, but be-
cause it prevents or relieves negative consequences. As smoking be-
comes established, various states of discomfort become associated with
nonsmoking, providing an escape-avoidance contingency for smoking
behavior. Once smoking comes to relieve withdrawal, it may, through
the process of stimulus generalization, come to relieve other disphoric
states as well, for example, anger, tension, and boredom (Best & Haks-
tian, 1978; Tomkins, 1966). Thus, smoking may serve as a generalized
primary and secondary reinforcer providing both positive and negativE
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a,ua1~HAyZpRAL APPROACHES TO SMOKNG CON'TROL 67
t,foKement over a remarkably wide range of life situations (Pomer-
~ 1980).
~eau'principles of operant learning suggest that the chains of behavior
,rvolved in smoking are strengthened in several ways. Because the act of
-mo~g over the years is performed tens of thousands of times, in a
.1de variety of situations, the conditioned links between smoking cues
,,d behavior will become very strong indeed. Repeated, consistent rein-
rorcement will serve to strengthen links; the complexity of cue and conse-
quence relationships will make the behavior highly resistant to change.
Two more concepts are central to initiation and reduction processes.
p.st, social learning theory emphasizes modeling as an important mech-
a,,m (Bandura, 1977). Thus, children "learn" smoking behavior by
watching parents and peers doing it, in addition to the learning that may
occw through reinforcement as they begin to experiment with smoking
(fyy et a1., 1983). Second, smoking reduction involves self-control. If
smoking reliably produces immediate, powerful reinforcers, then not
Smokina in a smoking situation requires an act of self-control-postpon-
;ng immediate satisfaction, or reinforcement, for long-term benefit. Be-
havioral self-management theory and procedures can be brought to bear
;n developing "nonsmoking behaviors" -behavioral responses to smok-
Ing situations that serve as operants and thus, as strengthened with time,
rome to produce reinforcement without smoking (Best, 1980).
Associative Learning Theory
Hunt and his colleagues (Hunt et ai., 1979) discuss the concepts of
associative learning and habit as they relate to health behavior. The
theory begins by assuming operant learning principles and then extends
these in several significant ways. A habit is defined as "a stable pattern of
behavior marked by automaticity and unawareness and influenced by
associative learning as well as reinforcement" (Hunt et ai.,197'9, p.112). A
two-process theory of learning is thus proposed. Smoking behavior origi-
nally develops through operant learning. However, as it becomes over-
learned and habitual, associative learning gradually takes over. The
behavior becomes increasingly automatic, occurring without much
awareness, and is performed so quickly that there is little opportunity for
motivationalarousal and reinforcement. Smoking becomes progressively
indepaldent from reinforcement, to the point of being "functionally au-
tonomous," characterized by continued maintenance of behavior pat-
terns long after the apparent disappearance of original reinforcing
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ALLAN BEST et al.
consequences. As a result, habitual smoking displays a strong resistance
to extinction.
Classital Conditioning Theory
In recent years, classical conditioning theory has enjoyed growing
popularity as a model for understanding addiction and its development
(Pomerleau, 1980, 1981; Siegel, 1982; Solomon, 1977; Solomon & Corbit,
1973, 1974; Stewart et al., 1984; Ternes, 1977). Again, the model takes
nothing away from operant and associative learning accounts of smok-
ing; rather, it extends the models to account for additional aspects of
smoking behavior.
Classical conditioning accounts of smoking are distinguished by a
concern with stimulus-stimulus relationships, that is, an understanding
of how antecedents or cues come to trigger a seemingly reflexive action.
The theory has particular value in explaining drug tolerance and with-
drawal phenomena. Solomon's (Solomon, 1977; Solomon & Corbit,19T3,
1974) opponent process theory of acquired motivation builds on classical
conditioning to explain addictive phenomena. The model assumes cen-
tral nervous system mechanisms which operate homeostatically to regu-
late affect. A stimulus, such as nicotine, may elidt an unconditioned
alpha-process. The alpha-process will in turn trigger an opposite beta-
process to return the organism to homeostasis. The key postulate of
opponent process theory is that the beta-process will become condi-
tioned to stimulus aspects of the drug-taking (smoking) situation. Thus,
cues associated with smoking (e.g., the sight of a cigarette, a stressful
situation) come to trigger the opponent beta-process. Environmental
events, particularly those that affect mood or signal performance de-
mand, modulate the reinforcement value of nicotine self-administration.
As a consequence, more of the drug, in this case nicotine, will be required
to produce an alpha-process sufficiently strong to offset the beta-process
and produce central nervous system (CNS) gratification. In other words,
tolerance will develop. If an individual does not smoke in the presence of
conditioned smoking eues, there will be no alpha-process to balance the
conditioned beta-response, homeostasis will be disrupted, and aversive
physiological reactions (withdrawal) will ensue. Smoking as an operant
thus is positively reinforced by producing pleasure and negatively rein-
forced by terminating withdrawal, setting up an addictive cycle whereby
the individual smokes as much as to avoid withdrawal as to produce
pleasure.
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B10BEIjAVIORAL APPROACHES TO SMOKIIYG CONTROL
69
;viost opponent process research has been done with addictive drugs
other than nicotine, notably opiates, and primarily using animal models
(gee Siegel. 1982, for a review). Though the data seem to fit classical
conditioning principles and the opponent process theory rather well, it
ma~ be the case that this is not the complete story. Recent data from
~al experiments indicate that in many cases, rather than opposing the
effe~cts of the drug, many conditioned drug effects directly mimic the
positive affective aspects of drug use (reviewed by Stewart, et a1., 1984).
The,e authors propose that the self-administration of opiates and stimu-
lots is maintained by the effect of conditioned stimuli in producing a
state sirr~ to that produced by the drug and thereby "priming" the
organism to respond to drug-related stimuli and to increase drug-seeking
yehavior. This mechanism may be more useful in explaining the develop-
ment of dependence in situations in which the pattern of use would not
support the development of physiological withdrawal symptoms. An
;mportant aspect of the model of conditioned drug effects is that it sug-
gests how environmental stimuli can precipitate aaving for a drug even
aher an extended period of abstinence has ended physical dependence.
Biobehavioral Processes in Smoking
Many of the processes discussed above assume that there is an al-
tered physiological state induced by smoking. In this section we will
consider these pharmacological effects, followed with a discussion of
how such effects might influence self-regulatory behavior.
Pharnracology of Nicotine
The products of combustion of tobacco include various "tars" and
cubon monoxide in addition to the alkaloid nicotine. Although the other
components do have physiological actions and contribute to the long-
term health hazards associated with smoldng, the acute effects of inhal-
ing cigarette smoke have been mainly attributed to nicotine. The free
base, which is present under alkaline conditions, is lipid-soluble and
therefore is readily absorbed through the ceil membranes of the lungs,
sidn, bueral and nasal mucosa, gastrointestinal tract, bladder, and renal
tubules. This has important clinical implications in that nicotine levels in
the body can be altered by manipulating the pH at sites of absorption or
aceedon. For example, nicotine chewing gum is buffered at an alkaline
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pH to enhance absorption (Russell, Raw, & Jarvis, 1980) and the urine can
be acidified to enhance excretion (Beckett, Rowland, & Triggs, 1965;
Schachter, Kozlowski, & Silverstein, 1977).
The liver microsomal enzyme system is the major site of metabolism,
with 80-90% of the compound being modified prior to excretion by the
kidneys. The major metabolites are cotinine and nicotine-N-oxide, which
are pharmacologically inactive (Russell & Feyerabend,1978). A consider-
able proportion of nicotine taken orally is metabolized during its first
passage through the liver before ever becoming available for distribution
by the systemic dreulation, accounting for the low activity of nicotine
administered in the form of oral tablets. There is some evidence that
chronic dgarette smoking may increase the activity of the hepatic meta-
bolic system, leading to an increase in the deactivation of nicotine as well
as of other drugs (Beckett & Triggs,1967). This will lead to an inaease in
dosage requirements to compensate for an increase in the breakdown of
the drug and constitutes the basis for the phenomenon known as meta-
bolic tolerance (Goodman Gilman, Goodman & Gilman, 1980).
The plasma half-life (t1a) of nicotine is dose to 2 hours (Benowitz,
Jacob, Jones, & Rosenberg, 1982). Accordingly, observations have been
made that blood nicotine concentrations accumulate for 4-6 hours with
regular smoking, and elevated concentration persist in the blood over-
night (Benowitz, Kuyt, & Jacob, 1981). The actual concentration attained
will be a function of the dosage size and interval as well as the plasma
half-life. It is appropriate to note here that there will be differences
among individuals with respect to the rate of nicotine metabolism. These
differences arise as a function of various factors such as genetic variation
(including sex, age, and health status), as well as prior exposure to drugs
or chemicals. There is some evidence that aging and declining metabolic
rates may be reflected in declining rates of smoking (Garvey, Bosse, &
Seltzer, 1974).
If the motivation of smoking behavior is that of maintaining the
plasma nicotine concentration within certain limits, this can be achieved
most efficiently by a dosage regimen that provides an initial high "load-
ing" dose, followed by smaller maintenance doses at appropriate inter-
vals. It is possible that individual variability in metabolic processes as
well as differences in tissue sensitivity with respect to the effects of nico-
tine are factors contributing to the individual differences in smoking
schedules.
The preferred method of nicotine self-administration is through in-
halation. Because of the large surface area of the Iungs accompanied by
the slightly alkaline pH of the surface fluids, absorption of nicotine is
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Bj08E?Lp,VIORAL APPROACHES TO SMOICNG CONTROL '1
yoth rapid and efficient. It has been shown that the inaease in plasma
nicotine concentration as a result of repeated inhalations of cigarette
smoke is similar to that following a "bolus" intravenous injection of a
;XWar dose (Russell & Feverabend, 1978). This means that with succes-
;lve inhalations the tissues will be intermittentlv exposed to peak concen-
tratnons of nicotine that are much higher than those that would be at-
tained were the same dose to be administered continuously. It has been
shown that the response of cells to the same dose of nicotine differs as the
mode of administration is varied (Armitage, Hall, & Sellers, 1969). Other
methods of nicotine administration, such as nicotine chewing gum, are
,u,able to simulate this pattern of exposure, and this may explain why
agarette smoking is more popular than chewing tobacco or taking snuff.
The nicotine in the blood travels from the lungs to the heart and
thence to the entire body. It is estimated that it takes 7-8 seconds for the
nicotine from a single puff to reach the brain (cited in Russell & Feyera-
bend, 1978). Nicotine is not distributed evenly throughout all the body
tissues and is actively sequestered by the nervous system, leading to
concentrations in the brain much greater than those in the blood. How-
ever, because of its high lipid solubility, nicotine can diffuse freely out of
cells; thus, it also leaves the brain quickly and so the maintenance of
these high concentrations will depend on replenishment from the con-
centrated "boli" obtained through repeated inhalations.
Many of the physiological actions of nicotine can be attributed to its
structural simiiarity to the neurotransmitter acetylcholine and its conse-
quent ability to act on certain of the cholinergic receptors (reviewed in
Goodman Gilman et al.. 1980). Acetylcholine is the neurotzansmitter re-
leased by preganglionic fibres to all ganglia in the autonomic nervous
system and the adrenal medulla. In addition, it is released by post-
ganglionic parasympathetic fibres to effector organs as well as being the
neurotransmitter of motor fibers to skeletal muscle. Receptors are regions
on the presynaptic or postsynaptic cell membrane that recognize the
structure of a drug in a specific way. An agonistic drug binds the receptor
and activates the receptor complex which then mediates the biological
effect. Conversely, an antagonist drug will block this effect. In some
cases a drug will initially act as an agonist when it binds to the receptor,
but if it is not readily displaced it will prevent the receptor from being
further stimulated and thereby act as an antagonist. The choiinergic re-
ceptors can be divided into two populations on the basis of their sensi-
tivity to either nicotine or another naturally occurring alkaloid,
muscarine. All the receptors responsive to acetylcholine in both the au-
tonomic ganglia and in skeletal muscle are also responsive to nicotine
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and are termed nicotine receptors. Although both acetyicholine and nico-
tine stimulate the receptors, nicotine, unlike acetyicholine, is not rapidly
inactivated, so the combination with the receptor is of relatively longer
duration. In fact, as the dosage inaeases, nicotine will eventually block
the receptors so that at toxic doses no further transmission is possible.
This accounts for the biphasic action of the drug wherein the initial effect
is stimulatory but later on inhibition predominates.
The peripheral effect of small doses of nicotine is that of activation of
the sympathetic division of the autonomic nervous system. As the dose
increases, stimulation of the sympathetic ganglia is followed by a similar
effect on the parasympathetic ganglia, then later blockade of the para-
sympathetic and then the sympathetic ganglia. Consequently, the physi-
ological effects of nicotine are dose-dependent; however, those seen after
cigarette smoking are generally those of sympathetic stimulation. Epi-
nephrine is released from the adrenal medulla and norepinephrine from
sympathetic nerve endings (Cryer, Haymond, Santiago, & Shah, 1976).
This increase in catecholamine release has several biological effects, in-
cluding vasoconstriction and an increase in heart rate, blood pressure,
and blood sugar. As a result of the lowered peripheral blood flow, skin
temperature decreases (Stephens, 1977). The influence of nicotine on the
chemoreceptors in the carotid and aortic bodies leads to a modest in-
aease in respiratory rate. It can also cause nausea and vomiting by stimu-
lating the chemoreceptor trigger zone of the medulla oblongata and by
activating the vagal reflexes involved in emesis. An interesting observa-
tion is that, like acetylcholine, nicotine stimulates sensory receptors. This
may contribute to the experimental finding that cigarette smoking is
accompanied by a deaeased consumption of sweet-tasting, highly calo-
ric foods (Grunberg, 1982). It is possible that this could explain, in part,
the lower body weight commonly found in cigarette smokers and the fact
that weight gain is often an unwanted consequence of smoking reduc-
tion.
Nicotine as an Addictiae Substance
The effects of nicotine on the central nervous system are crucial to an
understanding of smoldng behavior. Smoking has been descibed as an
addictive or dependent behavior in that an individual will go to great
lengths to continue smoking and will show difficulty in ceasing volun-
tarily. The question is whether the pharmacological effects of nicotine act
as reinforcers which serve to maintain the behavior. In this-context there
are two types of reward to consider- either the positive reinforcing effect
of nirntine through its effect on the central nervous system, or the nega-
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