Philip Morris
I'd Rather Smoke Than Kiss, Defense of Smoking
Fields
- Author
- King, F.
- Type
- COMP, COMPUTER PRINTOUT
- MAGA, MAGAZINE ARTICLE
- Area
- OKONIEWSKI,ANNE/OFFICE
- Attachment
- 2046323388/2046323605
- 2046323565/2046323578
- Request
- Stmn/R1-035
- Stmn/R1-036
- Stmn/R1-072
- Stmn/R1-036
- Named Organization
- Citizens Against Tobacco Smoke
- Coalition on Smoking or Health
- Health Policy Center
- RJR, R.J.Reynolds
- Univ of Ca
- Wa Post
- Wa Times
- Amtrak
- Baltimore Orioles
- Coalition on Smoking or Health
- Named Person
- Brent, G.
- Davis, B.
- Dumelle, F.
- Durbin, R.J.
- Ernster, V.
- Gori, G.
- Lautenberg, F.
- Leichtman, A.
- Oleary, J.
- Shields, B.
- Surgeon General
- Will, G.
- Xxvlad
- Davis, B.
- Master ID
- 2046323388/3605
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- Author (Organization)
- Information Access
- Natl Review
- Litigation
- Stmn/Produced
- Site
- N526
- Date Loaded
- 05 Jun 1998
- Brand
- Camel
- Dakota
- Du Maurier English
- Fatima
- Lucky Strike
- Sweet Caporal
- Dakota
- UCSF Legacy ID
- wxb09e00
Document Images
PAGE 2
6TH STORY of Level 1 printed in FULL format.
National Review Copyright (c) 1990 Information Access Company; National Review
Inc. 1990
July 9, 1990
SECTION: Vol. 42; No. 13; Pg. 32
LENGTH: 2419 words
HEADLINE: I'd rather
BYLINE: King, Florence
BODY:
I'D RATHER
SMOKE THAN KISS
smoke
than kiss;
Defense of smoking
I AM A WOMAN of 54 who started smoking at the late age of 26. I had no
reason to start earlier; smoking as a gesture of teenage rebellion would have
been pointless in my family. My mother started at 12. At first her preferred
brands were the Fatimas and Sweet Caporals that were all the rage during World
War I. Later she switched to Lucky Strike Greens and smoked four packs a day.
She made no effort to cut down while she was pregnant with me, but I was not
a low-birth-weight baby. The Angel of Death saw the nicotine stains on our door
and passed over; I weighed nine pounds. My smoke -filled childhood was
remarkably healthy and safe except for the time Mama set fire to my Easter
basket. That was all right, however, because I was not the Easter-basket type.
I probably wouldn't have started smoking if I had not been a writer. One day
in the drugstore I happened to see a display of Du Maurier English cigarettes in
pretty red boxes with a tray that slid out like a little drawer. I thought the
boxes would be ideal for keeping my paperclips in, so I bought two.
When I got home, I emptied out the cigarettes and replaced them with
paperclips, putting the loose cigarettes in the desk drawer where the loose
paperclips had been scattered. Now the cigarettes were scattered. One day,
spurred by two of my best traits, neatness and thrift, I decided that the
cigarettes were messing up the desk and going to waste, so I tried one.
It never would have happened if I had been able to offer the Du Mauriers to a
lover who smoked, but I didn't get an addicted one until after I had become
addicted myself. When he entered my life it was the beginning of a uniquely
pleasurable footnote to sex: the post-coital cigarette.
Today when I see the truculent, joyless faces of anti-tobacco Puritans, I
remember those easy-going smoking sessions with that man: the click of the
lighter, the brief oranger glow in the darkness, the ashtray between
us--spilling sometimes because we laughed so much together that the bed shook.
~
~
A cigarette ad I remember from my childhood said: "One of life's great C.W
pleasures is smoking. Camels give you all of the enjoyment of choice tobaccos.iD
Is enjoyment good for you? You just bet it is." My sentiments exactly. I W
believe life should be savored rather than lengthened, and I am ready to fight CR
~
~

National Review (c) 1990 IAC
PAGE 3
the misanthropes among us who are trying to make me switch.
A misanthrope is someone who hates people. Hatred of smokers is the most
popular form of closet misanthropy in America today. Smokists don't hate the
sin, they hate the sinner, and they don't care who knows it.
Their campaign never would have succeeded so well if the alleged dangers of
smoking had remained a problem for smokers alone. We simply would have been
allowed to invoke the Right to Die, always a favorite with democratic lovers of
mankind, and that would have been that. To put a real damper on smoking and
make it stick, the right of others not to die had to be invoked somehow, so
"passive smoking" was invented.
The name was a stroke of genius. Just about everybody in America is passive.
Passive Americans have been taking it on the chin for years, but the concept of
passive smoking offered them a chance to hate in the land of compulsory love, a
chance to dish it out for a change with no fear of being called a bigot. The
right of self-defense, long since gone up in smoke, was back.
Smokers on the Run
THE BIG, brave Passive Americans responded with a vengeance. They began
shouting at smokers in restaurants. They shuddered and grimaced and said "Ugh!"
as they waved away the impure air. They put up little signs in their cars and
homes: at first they said, "Thank You for Not Smoking," but not they feature a
cigarette in a circle slashed with a red diagonal. Smokists even issue
conditional invitations. I know--I got one. The woman said, "I'd love to have
you to dinner, but I don't allow smoking in my home. Do you think you could
refrain for a couple of hours?" I said, "Go -- yourself," and she told everybody
I was the rudest person she had ever met.
Smokists practice a sadistic brutality that would have done Vlad the Impaler
proud. Washington Times columnist and smoker Jeremiah O'Leary was the target of
two incredibly baleful letters to the editor after he defended the habit. The
first letter said, " Smoke yourself to death, but please don't smoke me to
death," but it was only a foretaste of the letter that followed:
Jeremiah O'Leary's March 1 column, "Perilous persuaders . . . tenacious
zealots," is a typical statement of a drug addict trying to defend his vice.
To a cigarette smoker, all the world is an ashtray. A person who would never
throw a candy wrapper or soda can will drop a lit cigarette without a thought.
Mr . O'Leary is mistaken that nonsmokers are concerned about the damage
smokers are inflicting on themselves. What arrogance! We care about living in
a pleasant environment without the stench of tobacco smoke or the litter of
smokers' trash.
If Mr. O'Leary wants to kill himself, that is his choice. I ask only that he
do so without imposing his drug or discarded filth on me. It would be nice if
he would die in such a way that would not increase my health-insurance rates [my
italics].
The expendability of smokers has also aroused the tender concern of the
Federal Government. I was taking my first drag of the morning when I opened
2046323575

National Review (c) 1990 IAC
PAGE 4
the Washington Post and found myself staring at this headline: NOT SMOKING COULD
BE HAZARDWOUS TO PENSION SYSTEM. MEDICARE, SOCIAL SECURITY MAY BE PINCHED IF
ANTI-TOBACCO CAMPAIGN SUCCEEDS, REPORT SAYS.
The article explained that since smokers die younger than non-smokers, the
Social Security we don't live to collect is put to good use, because we
subsidize the pensions of our fellow citizens like a good American should.
However, this convenient arrangement could end, for if too many smokers heed the
Surgeon General's warnings and stop smoking, they will live too long and break
the budget.
That, of course, is not how the government economists phrased it. They said:
The implications of our results are that smokers "save" the Social Security
system hundreds of billions of dollars. Certainly this does not mean that
decreased smoking would not be socially beneficial. In fact, it is probably one
of the most cost-effective ways of increasing average longevity. It does
indicate, however, that if people alter their behavior in a manner which extends
life expectancy, then this must be recognized by our national retirement
program.
At this point the reporter steps in with the soothing reminder that "the war
on tabacco is more appropriately cast as a public-health crusade than as an
attempt to save money." But then we hear from Health Policy Center economist Gio
Gori, who says: "Prevention of disease is obviously something we should strive
for. But it's not going to be cheap. We will have to pay for those who
survive."
Something darkling crawls out of that last sentence. The whole article has a
die-damn-you undertow that would make an honest misanthrope wonder if perhaps a
cure for cancer was discovered years ago, but due to cost-effectiveness
considerations . . .
But honest misanthropes are at a premium that no amount of Raleigh coupons
can buy. Instead we have tinpot Torquemadas like Ahron Leichtman, president of
Citizens against Tobacco Smoke, who announced after the airline smoking ban:
"CATS will next launch its smoke -free airports project, which is the second
phase of our smoke -free skies campaign." Representative Richard J. Durbin (D.,
Ill.) promised the next target will be "other forms of public transportation
such as Amtrak, the inter-city bus system, and commuter lines that receive
federal funding." His colleague, Senator Frank Lautenberg (D., N.J.), confessed,
"We are gloating a little bit," and Fran Du Melle of the Coalition on Smoking OR
Health, gave an ominous hint of things to come when she heralded the airline ban
as "only one encouraging step on the road to a smoke -free society."
Health Nazis
THESE REMARKS manifest a sly, cowardly form of misanthropy that the Germans ~
call Schadenfreude: pleasure in the unhappiness of others. It has always been kra.
the chief subconscious motivation of Puritans, but the smokists harbor several~
other subconscious motivations that are too egregious to bear close ~
examination--which is precisely what I will now conduct. ~
Study their agitprop and you will find the same theme of pitiless revulsion'a
running through nearly all of their so-called public-service ads. One of the =

PAGE 5
National Review (c) 1990 IAC
earliest showed Brooke Shields toweling her wet hair and saying disgustedly, "I
hate it when somebody smokes after I've just washed my hair. Yuk!" Another
proclaimed, "Kissing a smoker is like licking an ashtray." The latest, a
California radio spot, asks: "Why sell cigarettes? Why not just sell phlegm and
cut out the middle man?"
Fear of being physically disgusting and smelling bas is the American's worst
nightmare, which is why bathsoap commercials never include the controlled-force
shower nozzles recommended by environmentalists in their public-service ads.
The showering American uses oceans of hot water to get "ZESTfully clean" in a
sudsy deluge that is often followed by a deodorant commercial.
"Raise your hand, raise your hand, raise your hand if you're SURE!" During
this jingle we see an ecstatically happy assortment of people from all walks of
life and representing every conceivable national origin, all obediently raising
their hands, until the ad climaxes with a shot of the Statue of Liberty raising
hers.
The New Greenhorns
THE STATUE of Liberty has become a symbol of immigration, the first aspect of
American life the huddled masses experienced. The second was being called a
"dirty little" something-or-other as soon as they got off the boat. Deodorant
companies see the wisdom in reminding their descendants of the dirty-little
period. You can sell a lot of deodorant that way. Ethnics get the point
directly; WASPs get it by default in the sublimininal reminder that,
historically speaking, there is no such thing as a dirty little WASP.
Smokers have become the new greenhorns in the land of sweetness and health,
scapegoats for a quintessentially American need, rooted in our fadled Great
Diversity, to identify and punish the undesirables among us. Ethnic tobacco
haters can get even for past slurs on their fastidiousness by refusing to inhale
around dirty little smokers; WASP tobacco haters can once again savor the joys
of being the "real Americans" by hurling with impunity the same dirty little
insults their ancestors hurled with impunity.
The tobacco pogrom serves additionally as the basis for a class war in a
nation afraid to mention the word "class" aloud. Hating smokers is an excellent
way to hate the white working class without going on record as hating the white
working class.
The anti-smoking campaign has enjoyed thumping success among the
"data-receptive," a lovely euphemism describing the privilege of spending four
years sitting in a classroom. The ubiquitous statistic that college graduates
are two-and-a-half times as likely to be non-smokers as those who never went
beyond high school is balm to the data-receptive, many of whom are only a
generation or two removed from the lunchbucket that smokers represent. Haunted
by a fear of failing back down the ladder, and half-believing that they deserve
to, they soothe their anxiety by kicking a smoker as the proverbial hen-pecked
husband soothed his by kicking the dog.
The earnest shock that greeted the RJR Reynolds Uptown marketing scheme aimed
at blacks cramped the vituperative style of the data-receptive. Looking down on
blacks as smokers might be interpreted as looking down on blacks as blacks, so
they settled for aping the compassionate concern they picked up from the
2046323577 -

National Review (c) 1990 IAC
media.
PAGE 6
They got their sadism-receptive bona fides back when the same company
announced plans to target Dakota cigarettes at a fearsome group called "virile
females."
When I first saw the headline I thought surely they meant me: what other
woman writer is sent off to a book-and-author luncheon with the warning, "Watch
your language and don't wear your Baltimore Orioles warm-up jacket"? But they
didn't. Virnile females are "Caucasian females, 18 to 24, with no education
beyond high schools and entry-level service or factory jobs."
Commentators could barely hide their smirks as theyn listed the tractor
pulls, motorcycle races, and machoman contests that comprise the leisure
activities of the target group. Crocodile tears flowed copiously. "It's
blue-collar people without enough education to understand what is happening to
them," mourned Virginia Ernster of the University of California School of
Medicine. "It's pathetic that these companies would work so hard to get these
women who may not feel much control over their lives." George Will, winner of
the metaphorman contest, wrote: "They use sophisticated marketing like a
sniper's rifle, drawing beads on the most vulnerable, manipulable Americans." (I
would walk a mile to see Virginia Ernster riding on the back of George Will's
motorcycle.)
Hating smokers is also a guiltless way for a youth-worshipping country to
hate old people, as well as those who are merely over the hill-especially
middle-aged women. Smokers predominate in both groups because we saw Bette
Davis's movies the same year they were released. Now we catch Dark Victory
whenever it comes on television just for the pleasure of watching the scene in
the staff lounge at the hospital when Dr. George Brent and all the other doctors
light up.
Smoking is the only thing that the politically correct can't blame on white
males. Red men started it, but the cowardly cossacks of the anti-tobacco
crusade don't dare say so because it would be too close for comfort. They see
no difference between tobacco and hard drugs like cocaine and crack because they
don't wish to see any. Never mind that you will never be mugged by someone
needing a cigarette; hatred of smokers is the conformist's substitute for the
hatred that dare not speak its name. Condemning "substance abuse" out of hand,
without picking and choosing or participating discrimination, p"roduces lofty
sensations of democratic purity in those who keep moving farther and farther out
in the suburbs to get away from . . . smokers.
GRAPHIC: cartoon
SUBJECT:
Cigarette smokers, personal narratives; Smoking, anecdotes, facetiae, satire,
etc.; Antismoking movement, anecdotes, facetiae, satire, etc.
09169487
LOAD-DATE-MDC: August 23, 1990
