Philip Morris
Revised Plan for the Public Launching of Tassc (Through 930000)
Fields
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- Area
- COOPER,DAVID/CAPPI ALVERSON
- Attachment
- 2045930491/2045930504
- Site
- N636
- Request
- Stmn/R1-009
- Named Organization
- Apco Associates
- Speakers Bureau
- Tassc Public Information Bureau
- Tassc Science Board
- Tassc, the Advancement of Sound Science Coalition
- Speakers Bureau
- Named Person
- Boltz, J.
- Carruthers, G.
- Han, V.
- Lenzi, J.
- Walls, T.
- Carruthers, G.
- Document File
- 2045930248/2045930506/Apco
- Litigation
- Stmn/Produced
- Author (Organization)
- Apco Associates
- Master ID
- 2045930491/0504
Related Documents: - Characteristic
- MARG, MARGINALIA
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- aly03e00
Document Images
, c)- 15; 93 11: 58 '$
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PRQPOSEI? BUDGET
This propos`al includes the following components:
1. ORANIZATT0
N
Liclttdes preliminary str"a,segy and plan for the public launcbing of TASSC.
This phase also includes the targeting of markets a.nd initial research into
issues and spokespeople.
2. 14~A~'EI~~,~ DEVELC~P=
Development of a Media Kit and a Member Empowerment Kit. Includes
writing ~.-id updating all docurnents. Development of a TASSC crisis
prevention manual. Development of a Media Traiuing Guide (only at the
$100K level of fianding). Out-of-pocicet charges include printing 250 kits, any
ne,~es,sar jr design elements and iay out costs.
3. MEDIA TRAIlVING
lnolid :s identifying, and tni.ninng rnedia spokespeople to speak out on behalf of
T A~SSC at the grassroots level. Initiall effort wiil be ta.rgeted for the official
launchin~ of TASSC. We view this as an ongoing activity. As new niembers
join fiASSC, APCO will review their skills for re-cruidment as spokespeople.
Also includes aii intensive one-day media trai~g ser.n.inar for Governor
Camithers.
LJ~.
4 . LAUNCHING TASSC AND NATIONAL I'yIFDLA `I'O
Lneludes ti~;`e on &,e grouud at each site. Travel and accommodations are
included ift out-of-pocket expenses.
~. CREATION OF TA.SS-C PUBLIC ~,'FO'~t1~~3~+QI~ 1~3~+QI~1 BLMA[1
Includes intensive work in November and De~.eanber. All fees and out-of-
pocket expenses, as identified, are covered.

1Qi15i03 11:5n %T
-11-
PF_()J-e_CT_M) BUDGE!' FOR LATUNCInNIG OF TASSC:
OPTION A:
-A-1.11 of the above listed activities, including s°ndirig Governor C&rruthers to
eight e`+.de,, !iedia training for t-e local TASSC member at each site:, creation
of the TASSC Public Inko.,iiation Bureau, development of the crisis manual
and cievelopment of the media mai...ang guide:
FEE: $a4,~~~ OOP: $35,100 COST: S91.0nQ
OPTION B:
Same as above barring the ort~ation of a media trairAng guide and having the
medza tour go through six eit.les:
~ :~: $47,0001 OOP: $27,700 COST: $74,700
OPTION C:
Same as above bar-ring the Creation of a media trah~,_at, guide and having the
ur go through three caties.
media L0
FEE: $39,500 OOP: $19,600 COST: $59,?00 i
x*M
APCO is excited about the prospe,~ts of a successful launching of
sL,SC> WebeliYvy thait the proposed approach wfl: provide the ma.,~ci.musn
cove»ge and lay the foundation for a swont; national coalition to assist Philip
J,YIVm13 L- its i.7JLieJ in argt.'} states.
If you have any questions, or if we can rrovzd~.~ you with any add-siioiral
iyj.(bjmti:yg.7oi1, ¢J2eS6se "~..5t us s:=v.~Jw.
discussing this proposal with you.
We Iook forw~~
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