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Philip Morris

Revised Plan for the Public Launching of Tassc (Through 930000)

Date: 15 Oct 1993
Length: 12 pages
2045930493-2045930504
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Fields

Type
REPT, REPORT, OTHER
BUDG, BUDGET, BUDGET REVIEW
Area
COOPER,DAVID/CAPPI ALVERSON
Attachment
2045930491/2045930504
Site
N636
Request
Stmn/R1-009
Named Organization
Apco Associates
Speakers Bureau
Tassc Public Information Bureau
Tassc Science Board
Tassc, the Advancement of Sound Science Coalition
Named Person
Boltz, J.
Carruthers, G.
Han, V.
Lenzi, J.
Walls, T.
Document File
2045930248/2045930506/Apco
Litigation
Stmn/Produced
Author (Organization)
Apco Associates
Master ID
2045930491/0504
Related Documents:
Characteristic
MARG, MARGINALIA
Date Loaded
05 Jun 1998
UCSF Legacy ID
aly03e00

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Page 11: aly03e00 Log in for more options!
, c)- 15; 93 11: 58 '$ . .- -10- PRQPOSEI? BUDGET This propos`al includes the following components: 1. ORANIZATT0 N Liclttdes preliminary str"a,segy and plan for the public launcbing of TASSC. This phase also includes the targeting of markets a.nd initial research into issues and spokespeople. 2. 14~A~'EI~~,~ DEVELC~P= Development of a Media Kit and a Member Empowerment Kit. Includes writing ~.-id updating all docurnents. Development of a TASSC crisis prevention manual. Development of a Media Traiuing Guide (only at the $100K level of fianding). Out-of-pocicet charges include printing 250 kits, any ne,~es,sar jr design elements and iay out costs. 3. MEDIA TRAIlVING lnolid :s identifying, and tni.ninng rnedia spokespeople to speak out on behalf of T A~SSC at the grassroots level. Initiall effort wiil be ta.rgeted for the official launchin~ of TASSC. We view this as an ongoing activity. As new niembers join fiASSC, APCO will review their skills for re-cruidment as spokespeople. Also includes aii intensive one-day media trai~g ser.n.inar for Governor Camithers. LJ~. 4 . LAUNCHING TASSC AND NATIONAL I'yIFDLA `I'O Lneludes ti~;`e on &,e grouud at each site. Travel and accommodations are included ift out-of-pocket expenses. ~. CREATION OF TA.SS-C PUBLIC ~,'FO'~t1~~3~+QI~ 1~3~+QI~1 BLMA[1 Includes intensive work in November and De~.eanber. All fees and out-of- pocket expenses, as identified, are covered.
Page 12: aly03e00 Log in for more options!
1Qi15i03 11:5n %T -11- PF_()J-e_CT_M) BUDGE!' FOR LATUNCInNIG OF TASSC: OPTION A: -A-1.11 of the above listed activities, including s€°ndirig Governor C&rruthers to eight e`+.de,, !iedia training for t-e local TASSC member at each site:, creation of the TASSC Public Inko.,iiation Bureau, development of the crisis manual and cievelopment of the media mai...ang guide: FEE: $a4,~~~ OOP: $35,100 COST: S91.0nQ OPTION B: Same as above barring the ort~ation of a media trairAng guide and having the medza tour go through six eit.les: ~ :~: $47,0001 OOP: $27,700 COST: $74,700 OPTION C: Same as above bar-ring the Creation of a media trah~,_at, guide and having the ur go through three caties. media L0 FEE: $39,500 OOP: $19,600 COST: $59,?00 i x*M APCO is excited about the prospe,~ts of a successful launching of sL,SC> WebeliYvy thait the proposed approach wfl: provide the ma.,~ci.musn cove»ge and lay the foundation for a swont; national coalition to assist Philip J,YIVm13 L- its i.7JLieJ in argt.'} states. If you have any questions, or if we can rrovzd~.~ you with any add-siioiral iyj.(bjmti:yg.7oi1, ¢J2eS6se "~..5t us s:=v.~Jw. discussing this proposal with you. We Iook forw~~ z015

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