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y[!"15i93 11:53 2 APCO ASSOCIATES INCz , I ~ l'J r,re,lrj, (•o ??r(Jrt7tI' October 15, 1993 IV17CMO.--_~UM TO: Vic Han Jack L.enzi FROM: Iv1argery Kra us Neal Cohen Tom Hockaday ..z T-,: Revi;b. .-_-~~aan9~ ~` Ya-,~~ ',-:srtr~.,t~ ~~-,..iv~T•ar1. ~ >r ft`~ ~.a.a~.!~ . - ~~- - As youAU see Ln the attached proposal foi ~'st~ l;a~;fching of T,~~~ and rde.leicpmexit of a TASSC Public Inftrmatiur! Bu.rrr•a+1; =eLisions hdve beezi made to re>':<ect di-s-cl.tssions from our meeT~,ng in Np-rA'"xYw,rk last wvek T•htse include: DS:'v'e1oTmeni c1T the TA'~SC !,'~' ut''!?c iMFtrT il:atloTl Bu1eaU in !99~ as a f t;il`Ilt L'•fs and cotilplt°,.II~~~ t,.II~~~t :o, iL -?1k1Lc i3U-;`:.i'itinla ot TASSC. PIo~Ci~tS d e3Lr3r'Tl°$ t() bring -jLlVeIroc)r Csie';Ll•t}1cC5 's~} al.l of the t' t in iPlt Ls~ i,rt~tiia~~ i`i]etlZa t! -,tli. t3--:~sC '. ap, 1our Ci1~'4 i1SM1"tS <sJ1C' '#..7laTls tu raise his probie- -Mth fhe nationa; me::ia, we behev(; it is vN . ~ t.ac lallilC~t to estil~','t~~~~t his t4~ cI`~~1~+1 t~lpa ;l-talt[ s~ ;n?rT'c vc :;a ininC it~3~ C~,~vc _Tlu[ =~iti iii 'tle aP:-if 17)3?CC- :11sh V()lUII1e of itlteR aevv`•, z!:1~ -I ii-a his efforts vaFh ndtiunai lixdie' ro;lo-l,tt"g tbe -- aiuitc:h ailQ into '199•1. = i: .. liers C1 ~i1C' ~.TI + i '1 LiY =~i' `~i'` c1r ~ f indi Qle`•t'el. a1e- !iCai-i_zc;ul tLt g- VLf1er 0!~_rn d:eiaU -n ttie Ilu_i7bPr C"' 1 [ •h. tii _' t~~+ T_nce ~)?t44`r'e' i i~ ;i - ; h7.?t.ittul' , '"- - ~+iSJ0,0t10 ^fCpCsal arf~ those $t the %~TlQflkfi IIIYOIV`e's -Et (1 a ok eCl±a training 6L =Ic i_+r?i ':aI bC: iC~~ift bChiI1t1 for 15C' ~ °f ~°t~,j IC'P0 tClnrtl Cf~<.:•{~4S~leCprf~. A 111+:i,iLjc4 uuS eIe1~3.L15t• the 1_oWcI budget', c~a fnr ii:,5 to be pGirt of the 1994 ibudget. 11.1_ c:. t:, .i.',\.

i0-i5;9s rr:54 V 2 Our forthcoming re-y-ised 1994 program ,'il include other additions based on our conver sation, including (i) a stronger profile plactraent (feature-Vpe stories) on Ga3 ey Carruthers, (ii) a trade mediaa campaign that urill explore placement efforts in public policy-type publications such as Govenzing and at least one cable outlet (trade association newsletters, however, may be targeted t1hrough the Public Inforrnation Bureau in 1993), and (y.ii) suggested broadcast/cable television placement opp t~rt~ities. Z 003 We look iorwa_d to discussing this revised proposal with you.