Tobacco Documents Online

0 • Introductory Notes for Cliff Lilly to Introduce Barbara Reuter • Barbara is an ex-art professor. She retired at the age of 29 and joined Philip Morris Incorporated in February 1976. • She started her Philip Morris career in Corporate, working for Jim Bowling, as the Manager of Corporate Contributions. • Five years later, she stopped giving money away for the Corporation - and moved to International to help make some by selling Seven-Up extract to independent bottlers overseas. • She got her planning experience in Seven-Up International - and moved to domestic cigarettes shortly before Seven-Up International was sold to Pepsi. • Joining Philip Morris USA in 1985, Barbara has worked in Marketing - on Virginia Slims Tennis, the Virginia Slims Fashion Fun Fair, Merit Harbor Lights, and Direct Marketing. • Then, in 1987, she moved to Sales, where she oversaw the expansion of the field sales force by 1,100 people and ran the National Sales Meeting in Hawaii. • From Sales, Barbara moved to Planning, where she is responsible for the Five Year Plan, Management presentations, and Special project work. She is here today to discuss the business planning process at Philip Morris USA and some of the highlights of our current five year plan.