Philip Morris
Fog of Battle Clouds Tobacco Wars Technopolitics Deconstructs Anti-Smoking Crusade: Just Where Did Those Numbers Come From?
Fields
- Attachment
- 2045691813/2045691817
- 2045691814/2045691817
- Type
- NELE, NEWSLETTER
- Document File
- 2045691470/2045691869/Tobacco Action Team - 940700
- Area
- BRING,MURRAY/SEC'Y FILES
- Named Organization
- Ada
- Air Force
- Alliance for A Superfund Action Partne
- at+T
- Bell Atlantic
- Blackstone Group
- Breast Cancer Survivors Group
- Calpers
- Centers for Disease Control
- Congress
- Day 1
- Defense + Aerospace Electronics
- Energy + Commerce Comm
- Epa, Environmental Protection Agency
- Fcc
- FDA, Food and Drug Administration
- Federal Government
- Federal Holiday Commission
- Forbes
- Greenwire
- House
- Internet
- Martin Luther King Jr Federal Holiday
- Mayo Clinic
- Media Industry Newsletter
- Medicare
- Natl Review
- Natl Wildlife Federation
- NCI, Natl Cancer Inst
- News Panels
- NIH, Natl Inst of Health
- Office of Technology Assessment
- Pbs
- Public Citizen Health Research Group
- Regional Bell Operating
- Technopolitics
- Treas, Dept of the Treasury
- Wa Post
- Abc News
- Air Force
- Site
- N327
- Named Person
- Berg, O.
- Browner, C.
- Brown, M.
- Clinton, W.
- Dingell, J.
- Dupont, P.
- Farhi, P.
- Gallo, R.
- Gelemter, D.
- Gilder, G.
- Healy, B.
- Holland, M.
- Huber, P.
- Hundt, R.
- Jones, D.
- Kaufman, H.
- Kessler, D.
- Kostyack, J.
- Lambro, D.
- Locke, R.
- Malone, J.
- Martin, J.
- Mott, J.
- Parker, D.
- Pryor, D.
- Rabe, E.
- Reich, R.
- Tauzin, B.
- Wallace, L.
- Waxman, H.
- Widnall, S.
- Yoder, J.
- Browner, C.
- Request
- Stmn/R1-004
- Author (Organization)
- Technopolitics Report
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- axk16e00
Document Images
4*1
George Giider
Predicts Newspapers
Will Dominate Info
Revolution
What They're Saying
About TechnoPoliHcs
Upcoming:
FCC's Reed Hundt on
Cable Controversies
The American
Way of Suicide
Nicotine-spiking
The charge surfaced last February on the
ABC News program "Day One." Correspondent
John Martin revealed "the tobacco industry's last
best secret: how it artificially adds nicotine to
cigarettes to keep people smoking and boost
profits."
It's not in dispute that cigarette makers
have conducted extensive research on adjusting
nicotine levels, and that they have the capability
to do so. But have they in fact done so, with the
purpose of addicting customers (which might
make cigarettes a "drug," bringing them under
the FDA's regulatory ambit)? FDA Commissioner
Dr. David Kessler hasn'tyet made such a charge:
"We do not yet have all the evidence necessary
to establish cigarette manufacturers' intent," he
said in March 25 Congressional testimony. Rep.
Henry Waxman, the Hill's leading anti-smoking
legislator, said during a recent appearance on
(continued on page 2)
Fog of Battle Clouds Tobacco 'Wars
TechnoPolitics Deconstructs Anti-Smoking Crusade:
Just Where Did Those Numbers Come From?
Smoking kills-perhaps as many as 416,000
Americans every year, according to the Federal
govemment. If you smoke, you are exposing
yourself to increased risks from heart disease,
lung cancer, and a host of other respiratory ail-
ments. A strong argument could be made that
tobacco should be banned, because smokers are
killing themselves. But that isn't the argument
being made in Washington.
The new political attack on smoking features
three separate charges: First, that tobacco com-
panies are spiking the product with nicotine in a
deliberate attempt to addict the smoker. Second,
that smokers put others at risk by subjecting them
to "secondhand smoke."Third, that smokers drive
up health care costs, making the rest of us pay for
the consequences of their personal decisions.
"TechnoPolitics" (PBS) examined all three
parts of the indictment In a special report. The
conclusion: The key evidence supporting the anti-
tobacco argument is badly flawed.
Rep. Billy Tauzin vs. the Greens
This-Vajun Recipe Gives~EnvironinOntalists Heartburn
Rep. Billy Tauzin, a moder-
ate Democrat who represents
Louisiana s Cajun country in the
House, would seem an unlikely
environmental viilain.Though sen-
sitive to oil and gas interests in his
district, TauzIn has:spearheaded
oil spill legislation and wetlands
protection laws; as well as
brokering the final passage of the
Clean Air Act amendments. So
why are green leaders accusing
him of wanting to "Wpe out the
environmental laws"?
-, It's becauseTauzin has cham-
pioned a fast-growing crusade
known as the "property rights"
movement. His proposed legisla- `
tion, the Private Property Owners
Bill of Rights, would require "Just
compensation" to landowners
whose property decreases in value _v
by 50 percentor more as a reuult of
Federal environmental regulations.
'
A master of Inside politics,
Tauzin intends to force tfie bill to
the floor, over the heads of the :.
House leadership, us'irig 'the dis-: `.
charge petition. Environmental
organizations fear that if this-bill _
passes, regulation would have to
be scaled back dramatically - or
the U.S. Treasury would be forced
property owners.
Tauzin recently highlighted
his bill on "TechnoPolitics," In de-
bate with John Kostyack of the
National Wildlife Federation, who
said the Tauzin bill would "com-
pletely wipe out environmental
protections that people havebeen
relying on for health and safety" .
`and "bankrupt the American tax-
Pay~" - -
Said Tauvn, "We're trying to
say In every case where private "
property owners in America are
losing the use or the value of their
property because of regulations
to pay billIons in compensatIon to I designed for the public good, that
they have a right to receive com-
pensation under the Fifth Amend-
ment," which Includes the so-
called "takings clause."
"Polluters get paid under this
law forcomplying with basic envi-
ronmental protection," said
Kostyack. "If you want to pave
over an entire wetland, you want
to flood outa community, destroy
i ts water supply, und er Mr. Taurin's
bill, you get paid. The onlyway we
can preventyou from doing that is
by paying you off."
The bill "does not change
one regulation under the Endan-
(continued on page 3)

1
TP
Data
THE 7 SISTERS WEAR GREEN
Petroleum Industry
environmental expenditures,
1992:
$10.5 billion
Amount spent per barrel of
domestically produced oil:
$4
Amount spent
per U.S. citizen:
$41
I STILL HAVE A DREAM
Number of members
of Martin Luther King Jr.
Federal Holiday Commission:
40
Federal funding over next
five years:
$2 million
Number of states that already
celebrate holiday:
50
WORK ETHNIC?
Percentage of 11th graders,
who have part-time jobs:
Taipei, Taiwan 26%
Sendai, Japan 27%
Minneapolis, MN 80%
Hours of TV watched per week:
Sendai, Japan 16.7
Taipei, Taiwan 15.1
Minneapolis, MN 12.0
FOUR WHEELS GOOD,
TWO WHEELS BETTER
Increase in world production,
1950-1993:
Autos: 325%
Bicycles: 882%
~ Tobacco Wars
continued
"TechnoPolitics," "I have no in-
formation as to the practices of
any particular company." The
definitive answer to the ques-
tion may come in the court-
room-when Philip Morris
Inc.'s $10 billion lawsuit against
John Martin and ABC is heard.
The tobacco company says that
its cigarettes contain less nico-
tine than the raw tobacco
they're made from.
Passive smoking
In December 1992,
"TechnoPolitics" broke the story
on the EPA's massive study on
"second-hand smoke." The
EPA, we found, had used a new
"confidence interval," a new
measure of the reliability of a
scientific finding. The old con-
fidence interval was 95 per-
cent but the EPA lowered it to
90 percent for the passive
smoking study. The study, thus
altered, reached different con-
clusions than one from the Na-
tional Cancer Institute (an arm
of the National Institutes of
Health), which found that non-
smokers who live with smok-
ers have no increased risk of
cancer. The EPA study found
that second-hand smoke causes
about 3,500 deaths per year.
Critics charged then that the
EPA was putting its thumb on
the scientific scales, tailoring
the research to validate its pre-
conceived conclusions.
Smoking's economic costs
The government's latest
research on the economic costs
of smoking and smoking-re-
lated mortality and morbidity
is outlined in a report from
Congress' Office of Technol-
ogy Assessment (OTA). That
study found the annual costs
of smoking to society to be
$68 billion. Some people
might be surprised to learn
that the biggest chunk of that
figure, $40.3 billion, repre-
sents lost wages from prema-
ture deaths-a cost borne
more by the smoker and his
family, than by society at large.
The next biggest portion-
$20.8 billion-accounts for
medical costs associated with
the prevention, diagnosis, and
treatment of illnesses associ-
ated with smoking.
But the study incorporated
some curious assumptions: It
does not subtract the costs that
people would incur if they died
of something other than smok-
ing. That is, it overlooks the
medical bills run up by non-
smokers. The OTA study also
doesn't subtract the claims that
smokers would have made on
the public fisc, had they lived
longer. Whatwould be the "net
social cost" of smoking ifbetter
assumptions had been used?
(continued on page 4)
Upcoming on TechnoPolitics
TP's in-depth interview with
Washington's busiest regulator,
FCC Chairman Reed Hundt, fo-
cuses on his strategy for the infor-
mation superhighway. Is cable the
odd man out, and can the FCC
successfuly manage the chaotic
competition in cyberspace? And
just why is cable kingpin John
Malone making jokes about want-
ing Mr. Hundt dead?
The controversy over breast
implants rages on, even though a
Mayo Clinic study has found that
leaks from the devices do not
cause disease. Thousands of
women rely on the implants to
aid their recovery from breast
cancer, but some consumer ac-
tivists still insist that implants
should be banned, A TP Trade-
Off pits Rosemary Locke of the
breast cancer survivors' group Y-
Me against Joanne Mott of the
Public Citizen Health Research
Group.
Ever wonder how the trust-
ees of your retirement fund are
investing the money? At CaIPERS,
California's public employees' sys-
tem, they've hit on a new
wrinkle-investing for "workplace
welfare," taking into account how
well companies treat their employ-
ees. Clinton Labor Secretary Rob-
ert Reich gave CaIPERS the idea.
And Reich's top pension official,
Assistant Secretary Ofena Berg,
debates the initiative with Wall
Street money manager Michael
Holland of The Blackstone Group.
As Congressional reauthori-
zation nears for SuperFund, how
will legislators change the nation's
toxicwaste deanup system? Larry
Wallace of the Alliance for a
SuperFund Action Partnership de-
bates the options with veteran EPA
hazardous waste investigator Hugh
Kaufinan.
Former National Institutes of
Health Director Dr. Bernadine
Healy returns to her first love: im-
proving American medicine. A
special TP interview.
YalecomputersdentistDavid
Gelemter earned unwanted fame
as the victim of the "FC bomber," a
mysterious figure who targets re-
searchers on the cutting edge of
high technology. But Gelernter's
serious injuries haven't slowed him
down. He discusses his new book
about artificial intelligence: teach-
ing computers to think, and feel,
more like human beings.
The TechnoPolitlcs Report
Publisher. Neal B. Freeman
Published by
The Blackwell Corporation
USA Today Building
1000 Wilson Blvd.
Arlington, VA 22209
Telephone: (703) 524-2300
The TechnoPolitics Report Is
published In association with the
television series, TectvtoPolitlcs*,
and covers the politics of science,
technology and the environment.
®1994 The Blackwell Corporation.
All rights reserved, which includes
the right to reproduce this
newsletter or portions thereof in
any form whatsoever as provided
by the U.S. Copyright Law.
Printed on recycled paper.
204.6,9.j 8 15

The TechnoPolitics7RePon
Recent TP Reports:
A simple but dramatically
effective new technology (based
on the ubiquitous "plumber's
helper") could save the life of
thousands of heart attack victims.
But the U.S. Food and Drug Ad-
ministration has erected a bu-
reaucratic roadblock. Syndicated
columnist Don Lambro explained
why--unconscious heart attack
victims cannot give the "informed
consent" necessary for the use of
experimental medical devices.
After two years of the
Amertcanswith Disabilities Act-
cui bono? The usual Latin-loving
suspects: lawyers, according to
former Delaware Governor Pete
du Pont. Even someone who
wears eyeglasses, like himself,
has a "known physical limitation,"
and could sue, he said. In fact, the
largest category of complainants
under the ADA are people suffer-
ing from bad backs, du Pont found.
Everybody knows that elec-
tric cars are pollution-free. On
the highway they might be, but
not when you take into account
the environmental cost of gener-
ating the electricity that powers
them, according to John Yoder
of the Energy Report. Yoder ana-
lyzed a new EPA study that found
that electrics rival gasoline-pow-
ered cars as polluters, only from
the smokestack, not the tailpipe.
Paul Farhi, who covers tele-
communications for the Wash-
ington Post, reported on the col-
lision between FCC Chairman
Reed Hundt and the nation's cable
operators: Pleasing the customer
by lowering rates may mean big
delays in building the data super-
highway.
-ITCHP;O['OE.tTICS per-
__fomis an invai~i~le service for
those iriteresteci In h voveari=
3cience paiicy errvi='
onrrter-tal regulation -affect'
eifcans' da~1y ~res. Tfieyglve
Te viewer an honest and up- -
iose: look at how nciiicYr
~ e roln~tFt~sr~."_
----Rep. John r~ge
Ch~ T~ ~c~. 1 loiise
:aJ ,~d Cbn~ Cominittee
"Ifyou want to know about
_cutting edge advances in bla-
edical researth, and tli-eir pa-
llficaLimplications, watch
` 1ECFINOPOL.FiTCS."
Robert Gallo
7Co-d1scaverer of H.i.V
i s Futwist Georgt f~Ider's
Billy Tauzin
continued
gered Species Act or wetiands
laws," said Tauzin. "It simply says
that when [regulation] goes so far
as to remove from me the use and
predietions of thebright future of
nevvspapers in the d3gital info
bazaar made news in Natlonal
Review and Media Cndustry
Newsletter.
' APr Force SecretaEy Sheb
Widnall's comments on the fir
tuneofthecontroversWG] 7trans-
port aircTafft made news in De-
kine rtrr*aoe Dedranlcx.
TectinoPolitics:
miere was highlighted in news-
papers across the ccnntiy, in-
ciuding the Washington 1'osz
EPA whistleblower Hugh
Kaufman's canatid critique of
his own boss, Administrator
Carol Browner, was picked up
by Creenwire, the enviroi
tai news service.
enj oyment ofmy property by more
than 50 percent---when the gov-
emment has a bigger right in my
property than I have-then it's
taken my property just as surely as
if it showed up with a bulldozer
and built a road through it."
The Vanguard of the
Information Revolution
... Newspapers
Futurist George Gilder is
author of the landmark books
Wealth and Poverty and Micro-
cosm. On "TechnoPolittcs, " he
looked at the role ofnewspapers
in our high-tech information fu-
ture and came to some surpris-
ing conclusions.
"Newspapers will be the big
winner from the information su-
perhighway, as advances in dis-
play technology make computer
displays competitive with pa-
per.... Newspapers will move
onto news panels."
"Adigital newspaperwould
look a lot like your current news-
paper. You'll have a front page
with headlines-you can click
on a headline and the story will
fill up the page; then you can
click on a picture or chart and it
will fill the page ... sound will be
a later development."
"We will have 10,000 news-
papers. But still, in a digital high-
way with just floods of informa-
tion, floods of bytes, people will
still want to go to a familiar place
to organize their entries into the
digital highway, and it seems to
me the branded newspapers will
retain an advantage as a com-
fortable place to go in this great
info-sphere."
"This Is a golden age of
text. The Internet, for example,
is just flooded with text, E-mail
and newsletters of every descrip-
tion. I think the people who imag-
ine they can supplant text with
pictures alone are going to be
deeply disappointed. That's the
problem with the current televi-
sion screen. It's terrible at deliv-
ering text ... so it seems to me
that newspapers are going to be
better at selling products than
our ordinary television."
"But you won't be able to
put the digitized newspaper in a
bird cage."
Watch
"TechnoPolitics"
In
Connecticut
WEDH 24 Hartford t~+
Cs
WEDY 65 New Haven
WEDN 53 Norwich
CL~
~
WEDH 12 Waterbury
WEDW 49 Bridgeport
Q^
F-i
Sunday 12:30 p.m.
1

TP
Risk
DAVY JONES' LOCKER '
Annual chance of hurting
yourself bathing or showering:
1 in 2,200
Annual chance
of drowning in the tub:
1 in 685,000
WHY WE BUY
AUTO INSURANCE
Economic costs of motor-
vehicle accident, 1992:
Death $880,000
Non-fatal disabling
injury . 29,500
Property damage/minor
injuries 6,500
Comprehensive cost
of 1992 auto fatality
(includes estimate of value
of lost quality of life):
$3,040,000
THE HAZELWOOD EFFECT
Total number of oil
spills of 10,000+ gallons:
1983 . 79
1992 15
DANGEROUS GAMES
1992 U.S. emergency room admissions of people
hurt playing:
Ping pong 1,455
Horseshoes 4,423
Billiards 5,835
DOROTHY PARKER,
CALL YOUR EDITOR
Relative popularity of suicide
methods, 1990:
Drowning 408
Jumping from
high places
691
Motor-vehicle
exhaust
1,877
Hanging, etc. 4,444
Firearms 18,885
Killer Baby Bells?
Long Distance
Companies Gird Against
RBOC Deregulation
Every revolution kills its
children-so goes the old say-
ing. In the telecommunications
revolution, the children, it
seems, are out to kill the par-
ent. The Regional Bell Operat-
ing Companies (RBOCs-a.k.a.
"Baby Bells") want relief from
the Modified Final Judgment
which broke up the AT&T mo-
nopoly in 1984. One of its pro-
visions was a ban on the RBOCs
offering long-distance service.
Today, AT&T and the other
Long Distance carriers fear that
the RBOCs will use their robust
revenues from local service mo-
nopolies to subsidize an irre-
sistible marketing challenge in
Long Distance.
Both sides are conducting
an intense lobbying and P.R.
effort, the RBOCs to win de-
regulation, the LD carriers to
preserve as much of the status
quo as they can. Eric Rabe,
corporate relations director for
Bell Atlantic, the most aggres-
sive RBOC, and AT&T's Mike
Brown brought the arguments
into sharp focus for PBS'
"TechnoPolitics."
"Customers will benefit
from wider selection, and prob-
ably, better pricing," said Rabe.
"The more competition you have
in any business, the better off
customers are generally."
"Sounds great, doesn't it?"
said Brown. "I don't think we
disagree on the 'whether.' The
question is the'when.' We think
that these telephone compa-
nies today enjoy a monopoly
on the local service; therefore,
for Long Distance companies,
they're our only connection to
customers. If they were allowed
into Long Distance while they
have that local monopoly, that
might cause some pretty seri-
ous damage in the Long Dis-
tance industry."
The RBOCs "could offer a
rate and a package that we
wouldn't be able to," said
Brown. "In some limited local
calling areas, they offer a rate
to customers that is lower than
the rate they charge us for ac-
cess." The reason? Cross-sub-
sidizing LD rates, he said.
"Customers are fully pro-
tected. The idea of cross-subsi-
dies has been thought of and
dismissed 100 years ago," said
Rabe. "It's against the law and
there are hundreds of regula-
tors at every level of govem
ment who are looking over our
shoulder to make sure we don't
do that, not only in Long Dis-
tance, but in a variety of other
things, too."
On the bottom line, said
Brown, "We've got an industry
that has been successful in de-
ploying technology and reduc-
ing price to consumers. It leads
the world. Manufacturing tech-
nology has been stimulated,
investment has been stimu-
lated. We think we've got a
blueprint that works."
Tobacco Wars
continued
Would we find that smokers
actually save money for soci-
ety? Forbes columnist Peter
Huber said on "TechnoPolitics,"
"I'd be delighted if everybody
quit. But if you're going to make
this an economic argument, you
have to say, 'Well, they're dy-
ing younger, therefore they're
saving the rest of us all the
Social Security. They're saving
us years of drawing from pri-
vate pensions."
To be fair to the OTA re-
searchers, a footnote in the
study says it did not include
"offsetting costs." They also
noted, "Reduction or elimina-
tion of smoking would improve
health and extend longevity,
but may not lead to savings in
health care costs. In fact, sig-
nificant reductions in smoking
prevalence and the attendant
increase in life expectancy
could lead to future increases
in total medical spending, in
Medicare program outlays, and
in the budgets of Social Secu-
rity and other government pro-
grams." The part of the study
routinely cited in news reports
is the $68 billion figure, not the
footnotes. OTA did not include
off-setting costs in the study
because they were instructed
by Senator David Pryor to use a
controversial methodology de-
veloped by the Centers for Dis-
ease Control. What's more, one
OTA researcher told us that they
may have overestimated the
lost earnings figures.
Bad science usually leads
to bad policy. Florida's state
government, for example, may
sue tobacco companies for re-
imbursement of the costs smok-
ing imposes on the state's
health programs. And so the
battle is joined. The elimina-
tion of tobacco products and
the end of smoking may or may
not be worthwhile social goals,
but whose interests are served
when public policy is based on
junk science and feel-good eco-
nomics?
ft
204569i81'7
