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Philip Morris

890000 Imsa / Camel Gt Gtp Competition Corporate Sponsorship Proposal

Date: 01 Oct 1988
Length: 44 pages
2044743936-2044743978
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Author
Lysaght, B.
Stevens, R.W.
Type
REPT, REPORT, OTHER
AGEN, AGENDA
CHAR, CHART, GRAPH, TABLE, MAPS
DRAW, DRAWING
NEWS, NEWS ARTICLE
PHOT, PHOTOGRAPH
RESU, RESUME
Area
SUWARNA,LOUIS/CARLSTADT
Request
Stmn/R1-114
Named Organization
Andial
at+T
Aurelios Pizza
Autosports
Barber Saab
Bbs
Bf Goodrich
Bilstein
Budweiser
Buick
Can Am Racing Team
Cart
Chevrolet
Collision Course
Collision Course Production Team
Coors
Corvette Lola
Delco
Eastman Kodak
Espn
Ferrari
Firestone
Ford Motor
Gm
Goodyear
Gtp Racing Team
Intl Driving School
Intl Motor Sports Assn
Jaguar
Kalagian Racing Enterprises
Kalagian Racing Enterprises Imsa Gtp Tea
Kalagian Team
Legend Motorsports
March
Mazda
Miller
Minolta
Motorcraft
Nascar
Nissan
Norelco
Paramount Pictures
Pontiac
Porsche
Porsche Team
Professional Racing Team
RJR, R.J.Reynolds
Ross Ehlert Photo Lab March
Rousch Protofab Team
Saleen Motor Sports
Sports Car Club of America
Sports Illustrated
Synd Disc
Tbs
Trw
US Today
Volkswagen
Yokohama Tires
7 11
Alba
Document File
2044743725/2044743979/Camel
Named Person
Bell, D.
Boesel, R.
Bogarts, S.
Bosch, R.
Brabham, G.
Bundy, D.
Canepa, B.
Chavey, T.L.
Cheever, E.
Cobb, P.
Downing, J.
Elliott, W.
Fabi, T.
Forbesrobinson, E.
Foyt, A.J.
Glen, W.
Goodwrench
Hommel, R.
Jourdain, B.
Kalagian, J.
Kendall, T.
Kern, F.
Loring, D.
Mortans, J.
Nielsen, J.
Pruett, S.
Rahal, R.
Robinson, C.
Roen, R.
Rothbarth, J.
Saleen, S.
Selix, M.
Stevens, R.W.
Stewart, J.
Stuck, H.
Sullivan, D.
Theus, R.
Turner, S.
Unser, A., J.R.
Wollek, R.
Author (Organization)
Ford Motor
Legend Motorsports
Master ID
2044743936/3978

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PARE, PARENT
Site
N587
Date Loaded
23 May 1999
Brand
Camel
UCSF Legacy ID
kxq81f00

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~ r "LEGEND MOTORSPORTS LTD." ~ I I I I I I I I I I I I 989 IMSA / CAMEL GT GTP COMPETITION CORPORATE SPONSORSHIP PROPOSAL October 1, 1988 I BILSTEIN PORSCHE BBS ~ .~ Kalagian Racing ~ ANDIAL Enterprises GOODYEAR w I
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i ' TABLE OF CONTENTS ! 1. Introduction 1 2. IMSA and the Camel GT I I . Promotional Advantages About IMSA The Camel GT "Legend Motorsports Ltd. Campaign 89" I I 4 The Car The Driver The Team Sponsorship Opportunities I I . . Sponsorship Benefits The Internal Audience Sponsorship Analysis Sponsorship Commitment Artist Renderings I , . Porsche 962 GTP 'The Rapid Transport System" Corporate Hospitality Coach Market Analysis I I . 1989 IMSA Schedule of Events The IMSA Spectator Camel GT Year by Year IMSA Media review Market Territories I I Market Summary IMSA Event Sites IMSA Major Market Survey ro 0 .~. ~ ~ w ~
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I I I I I I I I I I I I I I I I I I INTRODUCTION The following information is presented on behalf of: "Legend Motorsports Ltd. Campaign 89" IMSA / Camel GT, GTP Competition racing effort. Corporate image, and corporate association with sports figures is an important marketing and advertising tool in today's celebrity conscious society. The atmosphere of racing supports and creates positive brand name associations. Coupled with a finely tuned marketing and advertising plan, sponsorship involvement in the IMSA / Camel GT series becomes the ultimate marketing vehicle for any corporation wishing to involve themselves in the exciting and electrifying world of professional Motorsports. - The IMSA Camel GTP Series is the Main Event at each of its weekends. - The Series competes in major metropolitan markets nationwide. - Spectator attendance is in excess of one million people annually. - All events are televised and combined cable television and satellite news coverage reaches over 452 million viewers internationally. This basic program invites you to explore the limitless opportunities available. For further information contact: THOMAS L. CHAVEY Public Relations / Marketing Director Legend Motorsports Ltd. 619 Fairbrook Northville, Michigan 48167 313/349-4975 I
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I I I I I I I I I I I I I I I I PROMOTIONAL ADVANTAGES The International Motor Sports Association's Camel GT Series is one of the three major racing series in the United States. It shares the lime light with NASCAR and the CART Indy Cars. The Camel GT cars are the largest, fastest, highest horsepower sports cars in the world. This provides for the same level of excitement as the other major series. Attendance at IMSA events grew 21% between 1984 and 1985 and has grown an additional 13.5% between 1985 and 1986. During the 1985 season, only one IMSA race was not televised, and in 1986 and 1987 all the Camel GT competitions were televised, improvement in both the quantity and quality of coverage. There is more detail on the spectator attendance, television coverage and demographics included elsewhere in this package. The tremendous growth in popularity and coverage of IMSA Camel GT events is one of the attractive features we can offer you as a potential sponsor. Because the series is still maturing it is not inundated with teams that compete with gargantuan race budgets. A well managed team in this series can compete effectively with a sponsorship that would leave them in the "also ran" division of NASCAR or CART, yet the media coverage is comparable. Part of the reasons behind the growth and increased interest in the IMSA Camel GT series is the variety of equipment which is competing in this circuit. The list of competing chassis and engine manufacturers reads like a Who's Who of the automotive world ... Ford, Buick, March, Nissan, Chevrolet, Jaguar, Porsche, Lola, Ferrari, Alba, Mazda, Pontiac, etc. Some of these manufacturers provide their own sponsorship to their race programs, such as GM's Mr. Goodwrench and the Delco line of products on the Corvette Lola and the Motorcraft logo adorning the Ford Mustang Probes. Other race teams have sponsorship from such well known companies as BF Goodrich, Miller, AT&T, Budweiser, Yokohama Tire and Seven-Eleven Food Stores. The teams which field this array of equipment compete on some of the most prestigious race tracks in the United States. The International Motor Sports Association supports a popular and growing racing series which features a diverse and colorful combination of cars and sponsors. We believe that IMSA provides a program which can justifiably serve as a promotional vehicle for any interested participant. 4 .A h. [.X ~ , A -
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I I I I I I I I I I I I I I I I I I ABOUT IMSA IMSA - the International Motor Sports Association - is a professional automobile racing organization that has conducted 821 races in its 19 year history and in 1988 presents a 77 race schedule featuring five national championships: Camel GT, Firestone Firehawk Endurance Championship, International Sedan Cup, American Challenge and Barber Saab Pro Series. In 1988, IMSA is the nation's most successful road racing organization and there are IMSA races every month - January through December. The IMSA racing program brings professional sports promotions to the major permanent road racing tracks in the United States. In addition, there are dramatic street races in Miami, Columbus, and San Antonio and new races at permanent fairgrounds in West Palm Beach, Del Mar, and Tampa. IMSA is in the racing business and primarily does nothing but organize, promote, and produce automobile races. Its 3,800 members all hold licenses as active race drivers, team owners, crew members, industry representatives and officials. IMSA's focus is on series competition - plus some distinctive special events. The wealth of exciting action produces 20 driver and manufacturer champions and rich, special awards for individual teams and drivers. Hundreds of companies participate directly in IMSA racing. Ten companies sponsor IMSA series and achievement awards. There are 82 corporate members sponsoring products and teams. A dozen companies sponsor IMSA events and many more sponsor individual races. The sport of IMSA racing clearly appeals to the press and public. The business of IMSA racing gives industry a unique marketing platform that delivers international exposure originating in major markets and offering upscale demographics. These IMSA sports attractions are the premier North American road racing showcase. I
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I I I I I I I I I I I I I I I I THE CAMEL GT The Camel GT is the top drawer of IMSA racing - a spectacular international championship of 18 weekend events including 26 races in 1988. A record $705,000 bonus pool, largest in professional road racing, includes a $540,000 driver point fund. The bonus pool is capped by the unique Camel Pyramid paying first-time winners an extra $160,000. All told, the Camel GT pays more than $4.5 million in 1988. Adding great prestige to the rewards, this is the 17th year of series sponsorship by the R. J. Reynolds Tobacco Company, one of the longest-lived commercial sponsorships in sports. The GTP cars (Grand Touring Prototypes) are the top-of-the-line stars. They are among the most sophisticated, best-handling and fastest cars in the world. They compete 14 times in Camel Grand Prix races lasting from two to 24 hours in duration. The shorter races pay $168,000 or more. The longer races guarantee a quarter of a million dollars and some much more. Special bonuses from Norelco, Eastman Kodak and TRW swell the total. The big GTP cars are dazzling high-tech designs delivering hundreds of horsepower that produce astonishing lap time through state-of-the-art aerodynamics. The competition is furious between Porsche, Jaguar, Nissan, Pontiac, Buick, Chevrolet, and Ford, with others threatening to become involved. The driving talent in the Camel GT is a Who's Who of the world's racers. Drivers visit from every other American championship series and a remarkable number of drivers come from overseas. When the green flag drops at a Camel Grand Prix, get ready for action between A. J. Foyt, Hans Stuck, Bill Elliott, Bob Wollek, Raul Boesel, Danny Sullivan, Chip Robinson, Rob Stevens, Geoff Brabham, Derek Bell, Bobby Rahal, Price Cobb, Eddie Cheever, Elliott Forbes- Robinson, Scott Pruett, Tom Kendall, Jim Downing, David Loring and John Nielsen. ~ 4U v .~ w ' -47 .Fs w I
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I I I I I I I I I I I I I I I I I I "CAMPAIGN 89" THE CAR THE DRIVER THE TEAM I
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I I I I I I I I I I I I I I I I I I "CAMPAIGN 89" It is our contention, given the appropriate sponsor commitment, that we at Legend Motorsports have assembled the winning combination of equipment, personnel, and profile to enjoy a successful season in 1989. To be effective and competitive on the IMSA / Camel GT circuit there are three fundamental elements needed (outside of strong sponsor support) to campaign a winning team. These elements, the car, the driver, and support crew must work together fluidly to form the professional racing team. Legend Motorsports has this winning combination. The following pages will describe in depth the equipment, the people and their associated backgrounds in Grand Prix prototype racing. THE CAR To begin our team resume, we give you "The Eye of the Tiger" in professional motorsports, the winning most car on the IMSA/ Camel GT circuit -- The Porsche 962. Porsche 962 Technical Sheet Engine Type: Displacement: Power: Torque: Camshaft: Cylinder Heads: Maximum Car Speed: Clutch: Transmission: Six-cylinder air cooled, horizontally opposed, dual ignition with two valves per cylinder. Single turbocharger, dual waste gates. 2.994 liters 680 hp at 7,800 RPM 470 lb/ft at 6,200 RPM Dual overhead cams Aluminum / air cooled 220+ MPH (dependant on gearing) Single plate Dry clutch five-speed with Porsche synchromesh I
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teering: Brakes: Wheels: Suspension: rive train: Chassis: Body: Weight: Wheelbase: Front track: Rear track: Height: Width: Length: Ground clearance: Fuel capacity: Fuel mileage: Point of origin: PORSCHE 962 Technical Sheet Continued Rack & pinion, 1.5 turns lock-to-lock Porsche twin-caliper, 13 x 1.2 inch ventilated discs 16 inch alloy three-piece modular, 13 inches wide front and 15 inches wide rear Independent control upper and lower A-arms with anti-roll bars at front and rear. Sprung by titanium coils with adjustable shock absorbers CV-joint halfshafts, with lock and slip differential Aluminum monocoque with steel roll-over cage Kevlar / carbon fiber multi-panel 930 kilograms 2,050 pounds 110 inches 65 inches 61 inches 41 inches 78 inches 188 inches 51 mm (2 1 /2 inches) 31.7 U.S. gallons 3.7 mpg (approx.) Porsche, made in Weissach, West Germany T ~ I I I I I I I I I I I I I I I I ~ .~ ~ I .~ ~ ~ ~ . ~- I I
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r = r = 1=1 Ml = M = r = IM M M 1=1 = = = M P 0 -- ~ C 1---i r.=- Engine: 2.994 liters, six-cylinder, air-cooled, turbocharged. Power: 680 hp @ 7800 RPM Chassis: Aluminum monocoque with steel roll-over cage. Body: Kevlar/carbon fiber multi-panel Weight: 20501bs. Maximum Speed: 220 MPH 07 60 L"07'
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THE DRIVER LEGEND MOTORSPORTS DRIVER BIOGRAPHY ROB STEVENS - FACT SHEET Birth Date: Residence: Marital Status: Height: Weight: Hobbies: Education March 27, 1954 West Bloomfield, MI Single 61511 195 Fast Cars - 1976 - Graduated: BSME, Bachelor of Science Mechanical Engineering, Purdue University, West Lafayette, Indiana - 1978 - Attended the SCCA (Sports Car Club of America) Driving School - 1982 - Graduated: MBA, Master of Business Administration, University of Detroit, Detroit, Michigan Employment Present Supervisor Light Truck Product Development Truck Operations Ford Motor Company, Dearborn, Michigan President/Driver Legend Motorsports Ltd. West Bloomfield, Michigan I I I I I I I I I I I I I I I I I I I
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I I I I I I I RACING BACKGROUND ROB STEVENS - DRIVER / PORSCHE 962 #15 Robert W. Stevens was destined for fast cars and competition racing at an early age. Racing was in his blood; Stevens' uncle was racing stock cars on the east coast when he was young, and through "the formative years," stories of his uncle's exploits triggered his imagination. So to begin his automotive career, during high school Stevens worked at a local garage exploring the glories of grease. To further his predetermined fate, Rob's family spent its summers at their cottage outside of Watkins Glen, New York, home of the famed Watkins Glen International Speedway. It was here that Stevens' taste for hot summers and hot cars paid off when the dream of taking the checkered flag at Watkins Glen Speedway became the reality of the driver today. CAREER HIGHLIGHTS 1977 Attended SCCA (Sports Car Club of America) Driving School. ' 1978 - 1982 Stevens began his racing career in the Formula Vee Series. Here he competed in over , 35 races with top five finishes at Watkins Glen, IRP and Elkhart Lake. This includes two first place finishes at Watkins Glen. I I I I I I I 1982-1987 Stevens moved up into the Robert Bosch/VW Super Vee Series. Here his style and tenacity demonstrated themselves with over 40 races to his credit, consistently finishing in the Top Ten. Fall 1987 Stevens meets John Kalagian. Stevens begins racing for Kalagian Racing Enterprises in the Camel GT with a Turbo Buick Alba GTP. 1988 Stevens finishes fifth at the Sun Bank, 24 hours of Daytona taking the checkered flag for his team in John Kalagian's Porsche 962. Other - Rob also performs as a stunt driver and has worked for Paramount Pictures. - Assisted with Ford Motor Company's role in the development of the "Coors race truck challenge" finishing fifth for Saleen Motor Sports in the debut race at Sears Point California in 1987. Rob Stevens is a seasoned professional. His background in racing proves his and his profile provides the ideal personality to represent any v~ etitive nature com p , ! corporation and/or product. Whether its personal driving lessons from the "legendary" ~ I Jackie Stewart, supervising Ford truck development, or Grand Prix racing, Stevens ~i plays an integral part in any "team" effort. ~ ' 0 .~ ~, I
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Rothbarth and Kaiagian Split fim Ruthbarth kR Uu Kala;iaa team's PRnctr< effurt pnw b MidOhlo. tting dinerences with ~am wner John K.Inglan. `I came w thls ce aM discovnced - had rbrs drlven;' said Roffibanh of the SOnklinmerer raa. "TtThU is - tfie A<mpel~is Rally:" he cominued. "Gne ,Y ute driven u U seconds off the pcle-(htt's rrot ncinr" Kalagiun said Rob Strrens v,as ROB STEVENS PRESS A PAIR OF RISING SUPER VEE STARS Two promising newcomers on the Robert Bosch.%VW Super Vee circuit are Chip Robinson and Rob Stevens. Robinson, of Middlesex. N.J., decided he wanted to get involved in racing at the age of five. Six years later he bought his first car and shortly afterward was racing the a •drisins ineup rKwi Ikx Bun~y end &othFzrrh w pq 6r ,he wrelo`d. RnthbanHs us,W pay~ cadnen. eumrd JourcJ.in. no4 in Supcr Vices. Wtcran pro BurrJy ws added eo help rnake tlu cu morc <omperi4ve. -The ehiN driver (5ievens) u c"hle ofdeieg Ihe same tinxs u lim:' sx~d Kitagian. "lim hu- cet finished a uint au uaua so I didn't think it v.ould hurt" Kaingian said ~he twm will rcquire anHher paying dristt to rtplzcc Rothhanh to .nntinue. Fut anriclpated rindirn one prior to ars as a mechanic for various emphasis to driving when he ternational Driving School. in top graduate in his class. nplin Motorsport and was one Ford pilots. He leads the point WaU;ins Glen. CHIP ROBINSON standings going into this weekend's race - as a rookie. Stevens. 28. of Garden City, Mich., drove various drag racing vehicles from 1973 until 1979, when he began com- peting in Formula Vees. He made his Super Vee debut last year. starting three races, and plans to campaign the series full-time this year. Stevens, who holds degrees from Purdue University and the University of Detroit, has developed many mechanical and aerodynamic modifications on his Aurelio's PizzaiAutosport Accessories.%Ross Ehlert Photo Labs March. GC driver races into a Detroit-made movie !y ttrian Ly.pht wttb Its missing wing, damaged noae "I do aII the maintenance on the staff wrtter and broken a:le, into his trailer and brougbt it home. Rob Stevens was drlvinf a Saper Vee race car along Iktroit a Formu- la Gne track last week whea a mo- torcycle Jumped over a fence onto the course, landing close ta front of his car. Then, the director yelled "Cut ." or whatever Hollywood film drecton yell. The motorcycle stuff was a stunt, part of the filming of the movie "Collision Course," but Stevens, who livea in Garden City, is r race driver for reaL He was dlsappointed in the real Super Vee race durinj Grand Priz weekend. After qualifyicrg; 11th out of about 40 can, Stevens' car collid- ( ed with another on the seventh lap. Stevens was tmhurt but his car was badly damaged. And hopes for his 6at finish ever were dashed . . The dlsappointment was tempered I . e a bit because Stevens had been invit- e a . . ed by the "Collision Course" produc- tion team to help film a chase scene on the Formula One course The ~ PNaan turn to Pape 2 . c•ed Kdossisnrt look much like a Volkswagen, but It is. Rob Stevens, ducers needed a few experien drivers, and even used Steveas' real- who at 6-toot-&Inehes, barely tits Into !b. 73, his Supsr Vea tife, damaged car in a seme, racs car. The carrs noae was damaged two weeks ago at the When ftiming was (fone last Detroit Grand Prix. Stevens will be driving No. 73 in a Cfava- Wedoesday, Stevens loaded that car, land race this weekettd. . Factory ride. Ford's entering the new SCCA Rscetruck Challenge series with a full factory cfTon, in a way that nuy n:deffru the lerm. As pzrt of the mmpany's Employce Inoolsenxnt pro- gram, a group of 10 Ford light truck employees with club rucing ezpeicnce pent time ptimiring such production pleces as the iutvh. hydraulic syskm. steering coluinn and wheels, four members of the group did the pnm:uy deveh+pmenl work on the Ranger race trucks lhemsePes-and two of them. Rnb Ste.ens and Russ Theus, will share Ihe driring in onc of the truaks, (Vateran racer Slcvr Salccn will drive the other.) No wwd from Ford uh.wt wheiher Stesens and Thcus get paid by the hour, the yeu or the lap. I I I I I I I I I I I I I I I I I I I
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I I I I I I I I I I I I I I I I I I 1
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Sealed Power Corporation Fax: 949-7940 Headed Products Telex: 810-231-7367 50855 E. Russell Schmidt Boulevard, Mt. Clemens, MI 48045-1082 Telephone 313-294-5830, 313-949-i eI MAYNARD January 5, 1988 Mr. Rob Stevens Stevens Brothers Racing 33723 Marquette Garden City, MI 48135 Dear Rob: This letter is to highlight Maynard's affiliation with you through the 1985, 86, 87, race seasons. Our original plan of co-sponsoring your race car was to offer client entertainment for the non-golfer; but, from your ideas, we have expanded on that plan. Your Super Vee race was the focal point of the Detroit Grand Prix; Indy 500; Mid-Ohio; Road America; and Cleveland Races. Your suggestion of supplying Overcrew and Paddock Passes to our clients for a close-up view and a feeling of being "Part of the Action" really got them involved in the race. Adding the hospitality suite at the Detroit Grand Prix and the motorhome at Road-America enhanced the social aspect of the race. One unexpected bonus for Maynard was that clients wanted to make the race a family outing, and as we learned, when the family has a good time, the client is happy. Maynard's employee interest took us by surprise, and we started an employee incentive program of issuing free race tickets for levels of achievement. Your race car at Maynard's employee picnic is a big attraction both for adults and children. These items, along with write-ups in race magazines, your car in a soon to be released movie, and promotional calendars, show our satisfaction on our relationship and our plans for continued in- volvement with your race team. Good luck to Stevens Brothers Racing in the 1988 Race Season! Sincerely, MAYNARD MFG. DIVISION SEALED POWER CORPORATION Rick Dill Sales Manager RD: ts I I I I I I I I I I I I I I I I I I I
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I I I I I I I I I I I I I I THE TEAM THE KALAGIAN RACING ENTERPRISES IMSA GTP TEAM The full team has been together throughout the 1988 season. Their experience together, and with the Porsche 962 make them an important element in the overall program. Individually their background in racing is phenomenaf. They comprise approximately 75 years of racing experience. JOHN KALAGIAN - Team Manager John has not only been a race team manager for the past 20 years, but he has been a successful professional driver as well. Kalagian started racing Formula Fords on the European circuit and then moved to the states to begin racing the Robert Bosch Super Vee series. From here it was on to the CAN AM series where he ran against the like of Danny Sullivan, Al Unser, Jr., and Teo Fabi (all now Indy Car Drivers). In 1983, Kalagian moved to the IMSA GTP series. After being injured in a racing accident in 1986, John began to concentrate fully as a Team Owner and Manager. His experience as both manager and driver have added greatly to the overall performance of the team. SUE BOGARTS - Race co-ordinator - Timing and scoring. - Involved in professional auto racing over 12 years. MARK SELIX - Crew Chief - Involved with Protofab Racing for the last 10 years. - Worked on AJ Foyt's Indy cars. - Involved with both the Ford and Chevy factory racing efforts including their GTP, GTO, and Trans Am programs. - Part of the Rousch, Protofab team in 1985-1986. STAN TURNER - Technician - Involved in racing for 5 years. - Owns his own Foreign car repair shop. - Factory trained Porsche mechanic. Worked at the South Carolina Point of entry for Porsche. - Specializes in the electronics and engine systems. BOB HOMMEL - Refueler ' - Specializes in refueling the car. - Has been on various racing teams for the past 20 years. - Worked on CAN AM and GTP racing teams and cars. ' - Worked for John Mortans (who now runs for Nissan) CAN AM team in the early 80's. ~ ~ .~ ~ -~ ~ ~ I w
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I I I I I I I I I I I I I I I I I I SPONSORSHIP OPPORTUNITIES I
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I I I I I I I I I I I I I I I I I I SPONSORSHIP BENEFITS Auto-Racing is the number one spectator sport world-wide when track attendance is combined with television coverage. World class drivers and state-of-the-art automotive technology produce dynamic entertainment that attracts more than 1,000,000 spectators annually. The top 20 metropolitan daily newspapers plus USA Today, Sports Illustrated, and other print media reach additional audiences through circulations totaling more than 85 million. Feature cable television coverage extends the audience by 52 million, while satellite distributed TV news stories reach another 400 million viewers. Wire services which set the standards for news coverage have agreed to mention sponsors of cars in their coverage if the sponsor is an integral part of the story. Cars serve as moving billboards for the sponsor's logo. When properly placed on the vehicle, the sponsor's graphics are highly visible to the fans in the stands and to TV viewers. Driver and team uniforms which carry prominent sponsor identification give the sponsor additional visibility with fans at the track and also appear in TV coverage and publicity photos. Drivers support sponsors by wearing brand or corporate apparel at public appearances off the track to further the sponsorship association. Trucks which transport the cars on the racing circuit also serve as traveling billboards for the sponsor and his racing association. Products can be showcased at the track through hospitality functions where additional signage opportunities are available. Trackside hospitality events and sites are perfect for client entertainment, sales meetings, and incentives. Sponsorship in motorsports allows for corporate tax deductions not found in other sports related programs. Sponsorship allows your company the opportunity to be associated with an up and coming professional driver. - Innovative marketing plans allow your company the ability to use this sponsorship for a multitude of promotional uses. I
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I I I I I I I I I I I I I I THE INTERNAL AUDIENCE One major benefit often overlooked when considering a sponsorship role in the IMSA/Camel GT is the internal audience. The mass audience of the IMSA/Camel GT consists of everyone who views via television, follows through publications, attends, or is an active participant. It is this active participant that makes up our internal audience. IMSA's internal audience consists of: Car Owners: Most of whom head their own businesses. Sponsors: Represented by agents, public relations staffs and frequently by their Chairman, President or Chief Executive Officer. Drivers: Highly visible sports celebrities. Pit Crews: High tech masterminds of aerodynamics, engineering and power systems. Officials: IMSA's ambassadors to the sponsors and managers of the event activities. Sponsors Guests: List of which may include key independent business leaders, plant managers, heads of retail chains and/or outlets, and a host of other VIP's from all levels and areas of business. Many potential sponsors fail to realize that benefits do not begin and end with the race itself. Associated parties, meetings and a host of other affairs are regularly scheduled around an IMSA event as people from all over the world converge to view and participate in this exciting attraction.  d ~. .a ~ w I I
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I I I I I I I I I I I I I I I I I I SPONSORSHIP ANALYSIS Corporate sponsorship in motorsports has evolved far beyond the days of the "Traveling Billboard" concept. Though this is still an important part in the sponsors overall profile, marketing strategies in today's racing efforts are some of the most uni- que and creative advertising campaigns in sports. Legend Motorsports can offer its sponsor / sponsors an entry level position in one of the most exciting of all motorsports series The Camel GT. Not only will your company have the close association with the "Super Stars of Racing" competing in the "Camel GT" but also increase its profile by association with other corporations involved and thus become one of the "Team of Sponsors" yourself. Cooperative advertising agreements with other participating sponsors can double or even triple your adver- tising dollar's impact. There is no other sport like Auto Racing that provides the sponsor with so many diverse ways to merchandise and market its racing association. The role of the sponsor has long been recognized in auto racing as a major and necessary component of the sport. Support of the sponsor and its products or services is an accepted way of life in motorsports. An innovative marketing and advertising plan developed by your staff, ad agency, and Legend Motorsports will have an immediate impact on your sales, corporate image and product awareness. I
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I I I I I I I I I I I I I I SPONSORSHIP COMMITMENT Legend Motorsports "Campaign 89" requires a budget appropriation of $750,000.00 from active sponsor commitment. This appropriation can be divided into two categories: the Major and the Associate level of sponsorship. - The Major, and the most sought after position for corporate involvement, allows the sponsor the ability to reign over the full 14 race, 14 market campaign. Your company colors, logo and associated corporate identification would garnish the car, the transport system, crew, driver suit, etc. All of the benefits discussed previously in this package, plus additional programs created specifically for your corporate needs will strengthen your company's competitive nature and overall dominance in the marketplace. The impact of the full team profile (see "Artist Renderings"), makes the Major sponsorship level the most rewarding and desireable position to be in. Major level sponsorship commitments begin at $25,000.00 per event or market territory or $250,000.00 per season. - Associate level sponsorship, although lower key in regards to profile, can be just as bountiful in its rewards when the strategies used are effectively imple- mented. Associate level sponsorship commitments begin at $5,000.00 per event or market territory or $50,000.00 per season. All in all, whether Major or Associate level commitment, sponsorship in the IMSA Camel GT allows the corporate vehicle an open-ended highway for exciting and impactive marketing plans and programs. For additional information and details contact: THOMAS L. CHAVEY Legend Motorsports Ltd. 313/349-4975  "Gentlemen, Start Your Engines" ' 0 45. -4 -p cs -0 CA , ao I
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I I I I I I I I I I I I I I I I I I 1989 IMSA SCHEDULE OF EVENTS DATE Jan 30-31 EVENT SITE SunBank 25 at Daytona LENGTH 24 hours TV COVERAGE TBS (L) Feb 28 Mar 19 Apr 10 Apr 24 May 30 June 5 July 3 July 17 July 31 Aug 14 Sep 4 Oct 2 Oct 23 Daytona internationai Speedway Daytona Beach, FL Camel Grand Prix of Miami Miami Grand Prix Circuit Miami, FL 12-Hour Grand Prix of Endurance Sebring International Raceway Sebring, FL Atlanta/Journal Constitution Road Atlanta Gainesville, GA Grand Prix of Palm Beach South Florida Fairgrounds West Palm Beach, FL Camel Grand Prix Lime Rock Park Lime Rock, CT Nissan Grand Prix of Ohio Mid-Ohio Sports Car Course Lexington, OH Camel Continental Watkins Glen International Watkins Glen, NY Miller High Life Classic Road America Elkhart Lake, Wi G.i. Joe's Grand Prix Portland International Raceway Portland, OR Lincoln Mercury Camel GT Sears Point International Raceway Sanoma, CA Nissan Grand Prix of San Antonio San Antonio Grand Prix Circuit San Antonio, TX Columbus Ford Dealers 500 Columbus Grand Prix Circuit Columbus, OH Grand Prix of South California Del Mar Fairgrounds Del Mar, CA 3 hours 12 hours 3 hours 3 hours 3 hours 3 hours 3 hours 3 hours 2 hours 2 hours 3 hours 3 hours 2 hours ESPN (L)-GTP TBA SYND-DISC ESPN-GTP ESPN (L)-GTP SYND-DISC ESPN (L)-GTP ESPN-GTP ESPN (L)-GTP ESPN-GTP ESPN-GTP ESPN (L)-GTP ESPN-GTP (T) ~ c7 .F. I
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I THE IMSA SPECTATOR A survey of IMSA race spectators has produced recently released data that enable IMSA to describe the composition of its race-going audience. There are two types of information: demographic data -- suggest the "ability" to consume, psychographic data -- suggest the audience's "lifestyle". Separately, IMSA can demonstrate the size of its exposure to the IMSA schedule of events: An independent analysis shows conclusively that the IMSA GT series offers the greatest adjacent market impact in motorsports. The survey data demonstrates that IMSA spectators are of good to excellent demographics quality; and that they have many interests beyond racing. Two other introductory observations: - this survey updates and confirms much material from earlier surveys of race audiences, imported car buyers, race market audiences, and enthusiast publication readerships; specifically, it confirms again that racing audiences do not vary in any significant way by where they live; but they do vary depending on the type of racing they go to see. - these are highlights; more detailed information is available. Demographics of the IMSA racing spectator IMSA Spectators U.S. as a whole AG E: 18 to 24 40.2% 13.3% 18 to 34 77.6 30.3 22 to 49 68.2 47.0 Median age 25.9 years 31.3 EDUCATION: Attending/graduated 72.9% 29.5% college OCCUPATION: Professional/Managerial 45.2% 17.0% TOTAL HOUSEHOLD INCO $25,000 or more ME: 69.8% 51.2% $35,000 or more 48.5 23.5 Median income $36,700 $22,000 MARITAL STATUS: 34.9% married I I I I I I I I I I I I I I I I
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I I Psychographics of the IMSA racing spectator I I Number of miles travelled to race: Total cost of trip: 19.7%, 200 or more miles 111.2 miles, average 1-way trip 85.2 miles, median 1-way trip 25.5%, over $150 I $97.30 average $77.40, median Number of trips taken in the past year: 40.7%, 4 to 9 I 5.9, median number Provision of trips taken in the past year: 41.6%, sole income producer I 40.8%, partial income producer Participated in the past year: 82.5% swimming 54.5 boating I 49.0 played tennis 42.4 bicycling 40.3 fishing I 39.5 water skiing 36.0 motorcycling 34.4 snow skiing I 27.1 bowling 26.3 back packing I Done in the past three months: Average # of times 93.5% Had dinner in a restaurant 13.9 85.5% Attended a movie 4.1 I 65.5% Bought records or tapes 4.8 52.9% Bought paperback book 4.0 42.6% Attended a concert 2.3 I 33.2% Bought a hardcover book 2.3 I Vehicle ownership: 63.6%, imported car/van/truck 59.4%, domestic car/van/truck Reasons fans are attracted to motorsports: It's very exciting 95% I Entertaining to watch on TV 84% Atmosphere of the race track 76% Racing is a good place to go with friends 62% I Tinkering with cars is a hobby 40% Clients of com anies attendin races 34% p g . t1, Auto racing fans were found to be significantly more likely to use products ~ associated with the sport than the non-racing sports fan. ~ .~„ ~ a I
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Camel GT Year-by-Year I I Average Camel GT Event Attendance Number of Camel GT Events/Races I I I I I I I I I I I I I I I
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I I I I I I I I I I I I I I I I I I t Number of Camel GT Entries Starters Camel GT Paid Prize.Money/Paid Manufacturer's Awards $3,200,000 - 3,000,000 - 2,800,000 - 2,600,000 - 2,400,000 - 2,200,000 - 2,000,000 - 1,800,000 - 1,600,000 - 1,400,000 - 1,200,000 - 1,000,000 - 800,000 - 600,000 - 400,000 - 200,000 - 0- $552,000 $774,003 $1,136,000 $1,344,000 $1,471,000 ;1,783,000 $3,018,000 1980 1981 1982 1983 1984 1985 1986 = = Paid Manufacturers' Awards a Paid Prize Money
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Camel GT Fund/Bonus Pool I I $500,000 - 450,000 - 400,000 - 350,000 - 300,000 - 250,000 - 200,000 - 150,000 - 100,000 - 50,000 - 0- 1980 1981 1982 1983 1984 IMSA Media Review IMSA Feature Television Coverage 1986 I I I I I I I I NUMBER OF VIEWERS 70,000,000 - NUMBER OF RACES 1985 TOTAL 66,976,000 65,000,000 - TOTAL 64,913,500 60,000,000. 55,000,000 - 50,000,000 - 45,000,000 - 40,000,000 - 35,000,000 - 30,000,000 - 25,000,000 - 20,000,000 - 15,000,000 - 10,000,000 - 5,000,000 - 0- I I I I I I 1985 1986 1 1
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I I I I I I I I I I I I I I I I I I IMSA Racenews Summary TOTAL IMPRESSIONS 500,000,000 - 400,000,000 - 300,000,000 - 250,000,000 - 200,000,000 - 150,000,000. 100,000,000 - 50,000,000 - 421,470,680 1984 1985 1986 NTop 20 TV Markets W, Top 21-50 TV Marksts F-1 Cabte Usags Beginning with the 1984 Camel GT sea- son, IMSA, with the help of several automo- bile manufacturers, initiated a large-scale pub- lic relations project to broaden public aware- ness of IMSA events through broadcast and cable television sports news coverage. To accromplish this takes, IMSA contract- ed for the production of a broadcast-quality, ready-to-air video race highlight reports pre- pared on location after each IMSA event. The arrangement further provided for the distribu- tion/transmission of these new reports via satellite to 439 TV stations throughout the U.S. with down link capability, plus national network and cable outlets, in time to make Monday's sports news segments. The service, know as IMSA Racenews, is provided at no cost to the receiving stations, and includes narrated and non-narrated ver- sions plus official results of all races taking place during the weekend. Thus, it can be used in the same fashion as 'rf the receiving station had sent out its own news-gathering crew to cover the story. This level of mass media penetration (87% of the stations using Racenews are net- work affiliates) has had and will continue to have a major impact on the value of IMSA based marketing and promotional programs. IMSA Newpaper Clippings I Total Number of metropolitan daily newspaper clippings mentioning/IMSA and Its sponsored series.
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2044743971 m m m m m m m m m m m m m m m m m m m
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NORTH DAKOTA' ----4 SOUTH DAKOTA ' NEBRASKA , -,-._I KANSI TEXAS I I I ~ SAN ANT San Antor I
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I I I I I I I I I I I I I I I IMSA 1987 MAJOR MARKETS SURVEY MARKET SU M MARY CAMEL GT 21 events/32 races 129 unduplicated markets Net unduplicated audiences: Total population: 129,975,600 % of U.S. population: 54.5% Total: ages 18-34: 38,312,100 ages 18-49: 63,152,300 Total purchasing power: $1,661.9-billion Camel GT Grand Prix Event Sites Daytona International Speedway Miami Grand Prix Sebring International Raceway Road Atlanta West Palm Beach Lime Rock Park Mid-Ohio Sports Car Course Watkins Glen International Road America Portland International Raceway Sears Point International Raceway San Antonio Grand Prix Columbus Grand Prix Del Mar Fairgrounds m IV a I
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I LENT SITES MINNESOTA Elkhart Lake, Wisconsin ! WISCONSIN r C.Al GUT 6*4 A' e W ,4oa ROAD ARIERTCA I O WA MICHIGAN N-1 ~ CAR COURSE ~ MID-OHIO SPORT~ ! `~ Lexington, Ohio OHIO 01NT RACEWAY ILLINOIS '' INDIANA~ SUMMIT P N1estVir9inl~ Mp`R 1 ~TRSE! Summit Point, !~ COLUMBUS STREET'~-,_. W~ST ~ Columbus, Ohio ~,,_~ . C ~ _ .. VIRGINIA V IRG'1NIA MISSOURI KENTUCKY NORTH CAROLINp` I I I I I 8O STREET COURSE r, Texas ,/ I MISSISSIPPI LOUISIANA MIAMI STREET CO YBE West Paim Beach, Fior WEST PALM BEACH STREET cRSE i ida ~J DAYTONA INTERNATIONAC SPEEDWAY! Daytona Beach, Florida SEBRING INTENATIONAL RF~~aY i R Sebring, Florida N. Miami, Florida w ARKANSAS TENNESSEE \ \ ~i ROGKPAn~ticut N tNTERN~ 1-1ME Rock, Co TKtN6 GLE eW VorK I t\cne Watkins Glen' , , PENNSYLVANIA ROpb A'fLANTA Braselton, Georgia ! ALABAMA GEORG'IA SOUTH CAROLINA FLORIDA \ \ NA~pSN~RE NEw g M C E~ S HO E S`AND ~ , l J
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INDEPENDENT MARKET SUMMARY DAYTONA INTERNATIONAL SPEEDWAY - 13 markets Miami-Fort Lauderdale Tampa-St. Petersburg-Clearwater Jacksonville Orlando West Palm Beach-Boca Raton- Delray Beach Lakeland-Winter Haven Melbourne-Titusville-Palm Bay Daytona Beach Gainesville Tallahassee Fort Pierce Ocala Total population: 9,010,400 Ages 18-34: 26.5% Ages 18-49 44.5% Purchasing Power: $106.4 billion M IAM I - 12 markets Miami-Fort Lauderdale Tampa-St. Petersburg-Clearwater Orlando West Palm Beach-Boca Raton-Delray Beach Lakeland-Winter Haven Melbourne-Titusville-Palm Bay Bradenton Fort Myers-Cape Coral Fort Pierce Naples Sarasota Total population: 8,215,300 Ages 18-34: 25% Ages 18-49: 42% Purchasing power: $98.2 billion SEBRING INTERNATIONAL RACEWAY - 15 markets Tampa-St. Petersburg-Clearwater Miami-Fort Lauderdale Jacksonville Orlando West Palm Beach-Boca Raton-Deiray Beach Daytona Beach Melbourne-Titusville-Palm Bay Lakeland-Winter Haven Gainesville Fort Myers-Cape Coral Sarasota Fort Pierce Naples Ocala Total population: 9,531,400 Ages 18-34: 25.5% Ages 18-49: 43% Purchasing Power: $112.1 billion I I I I I I I I I I I I I I I I I I I
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I I ROAD ATLANTA - 14 markets t A l Total population: 100 8 839 I an t a Charlotte-Gastonia-Rocky Hill Ages 18-34: , , 30.7% Athens Ages 18-49: 50.6% I I I I I Augusta Macon-Warner-Robbins Savannah Chattanooga Birmingham Anderson Columbia Greenville-Spartanburg Knoxville Greensboro-Winston-Salem-High Point Columbus WEST PALM BEACH - 12 markets Miami-Fort Lauderdale Purchasing Power: tal population: $97.4 billion 215,300 Tampa-St. Petersburg-Clearwater Ages: 18-34: 25% Orlando Ages: 18-49: 42% I I I I I West Palm Beach-Boca Raton-Delray Beach Lakeland-Winter Haven Melbourne-Titusville-Palm Bay Bradenton Fort Myers-Cape Coral Fort Pierce Naples Sarasota LIME ROCK PARK - 15 markets New York-No. New Jersey-Long Island Purchasing Power: tal population: $98.2 billion ,348,900 Boston Ages 18-34: 28% I Hartford-Stratford-Norwalk-Danbury Ages 18-49: 47% I I I I I New Haven-Waterbury-Meriden New London-Norwich Albany-Schenectady-Troy Springfield Worcester Providence-Pawtucket-Woonsocket Poughkeepsie Pittsfield New Bedford-Fall River-Attleboro Purchasing Power: $396.5 billion
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MID-OHIO SPORTS CAR COURSE - 15 markets Cleveiand-Akron-Lorain Cincinnati-Hamilton Columbus Dayton-Springfield Toledo Canton Detroit-Ann Arbor Pittsburgh-Beaver Valley Indianapolis Mansfield Total population: 16,071,400 Ages 18-34: 29% Ages 18-49: 48% Purchasing Power: $191.8 billion WATKINS GLEN INTERNATIONAL - 15 markets New York-N. New Jersey-Long Island AI bany-Schenectady-Troy Buffalo-Niagara Falls Rochester Syracuse Utica-Rome Binghamton Elmira Orange County Scranton-Wilkes-Barre Williamsport State College Total population: 23,611,700 Ages 18-34: 27% Ages 18-49: 47% Purchasing Power: $316.9 billion ROAD AMERICA - 14 markets Chicago-Gary-Lake County Minneapolis-St. Paul Milwaukee-Racine Appleton-Oshkosh-Neenah Green Bay Janesville-Beloit Sheboygan Kenosha Madison Wausau Rockford Total population: 13,509,000 Ages 18-34: 30% Ages 18-49: 49% Purchasing Power: $175.9 billion PORTLAND INTERNATIONAL RACEWAY - 8 markets Portland-Vancouver Seattle-Tacoma Eugene-Springfield Salem Yakima Richland-Kennewick-Pasco Total population: 4,453,100 Ages 18-34: 32% Ages 18-49: 51 % Purchasing Power: $54.2 billion I I I I I I I I I I I I I I I I I I I
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I I I I I I I I I I I I I I I I I I SEARS POINT INTERNATIONAL RACEWAY - 15 markets San Francisco-Oakland-San Jose Total population: 9,289,300 Sacramento Ages 18-34: 31.5% Fresno Ages 18-49: 51.4% Vallejo-Fairfieid-Napa Stockton Santa Rosa-Petaluma Modesto Santa Cruz Purchasing Power: $131.3 billion SAN ANTONIO - 5 markets San Antonio Total population: 2,574,400 Austin Ages 18-34: 33.4% Killeen-Temple Ages 18-49: 51.1 % Victoria Corpus Christi COLOMBUS - 13 markets Columbus Cleveland - Akron - Lorain Purchasing Power: otal population: $27.9 billion ,555,400 Cincinnati - Hamilton Ages 18-34: 29.4% Dayton - Springfield Toledo Ages 18-49: 48% Canton Indianapolis Mansfield Huntington - Ashland Lima Purchasing Power: $111.2 billion DEL MAR FAIRGROUNDS - 14 markets Los Angeles-Anaheim-Riverside Total population: 16,277,100 San Diego Ages 18-34: 31.4% Oxnard-Ventura Ages 18-49: 51 % Santa Barbara-Santa Maria-Lompoc Purchasing Power: $211.6 billion I
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