Tobacco Documents Online

COMMUNICATIONS ACTIVITY REPORT Week Ending 1 /6/95 MEDIA AFFAIRS ACTIVITIES Regional GA Support NYC/NYS - Met with NYS Preemption Team to discuss plan, strategy and next steps for NYS Preemption and closing the loop on NYC with the 1/10 Mayor's hearing. Working with Burson NY to coordinate media interview up to and day of hearing and managing Yoswein Communications efforts to sign up restaurateurs to testify. Had Y&R put together sample media plan for NYS Preemption advertising to be submitted to TI as part of overall plan/budget in the event that advertising is the communications vehicle of choice. Advertising Developing an ASK FIRST/IT'S THE LAW ad for the Ohio Grocer's Association Winter directory. OGA is main supporter of AF/ITL program in Cincinnati. Awarded PM USA Media Affairs media placement for advertising program to Cedar Forest Advertising, Inc., who submitted a proposal that would save PM USA several hundred-thousand dollars a year. Y&R also bid for the job and for cost reasons, we opted to go with Cedar Forest. Y&R will, however, continue to do creative development for Media Affairs and the rest of the department. Reuben Smith Associates was informed of the decision. Marketing Support Participated in Project Thunder meeting and discussed role of corporate Affairs in overall project and next steps. Contacted GA Regional Directors with new itinerary to review for potential trouble spots. Developing press release and kit to send to trades and key marketing/ad writers on MCS II and other new premium and discount promotions. Preparing presentation on tobacco issues and media responses for '95 Marlboro Racing PR affiliates. Meeting with Events Marketing.

2 Ask First/It's the Law Corporate Affairs Council Other Media Calls Meeting with Media Planning to create press materials to publicize new PM USA "Best of the Billboards" (B.O.B.) contest with the trades. Reviewing/finalizing draft plan from Burson, Pittsburgh for AF/ITL in Cincinnati. Plan will include PSAs and proactive solicitation of ed boards and major media outlets in model market. Beginning to discuss elaborated plan for national roll- out program with Burson, DC. Attended CA Council Meeting and discussed the Media Lobbyist Network and how it will function. CA Council agreed to meet with CA Directors next week to discuss its role in improving communication and coordination. Preparing briefing book, on tobacco issues responses/arguments and news coverage, for media lobbyists network. Working with PMI and C. Purcell to prepare year-end summary of tobacco issues. Working with Legal on master and project agreements for media lobbyists network. Renewing '95 contracts with Burson, Circulation Experti and Reuters. Finalizing '95 accounting codes for new programs and projects. See below. MEDIA CALLS REPORT (12/30/94 -1/6/95) Highlights: There were no news highlights this week. DATE MEDIA REQUEST ACTION TAKEN ~ 12/30/94 DM News Spokesperson for interview Messengered MAT and MCS Mr. Ken Liebenskind re: direct marketing of tobacco press releases/catalogs. No (212) 563-2314 products. interview was provided. •

t ~ , , }o x 1 /4/94 Richmond Times- Comment on the smiling _ Dispatch Marlboro Man. ! Mr. Chip Jones (804) 649-6726 Ad Fax Press release announcing Ms. Alison Hocart (212) 688-2994 Mikulay and Levy appointments. NY Newsday Square footage of HQ building Ms. Karen Rothmyer (212) 251-6618 for article on possible PM move out of NYC. Virginia News Network Information re: KGF Mr. Steve Mullen 1 (800) 768-6397 restructuring announcement. The Boston Herald Comment on KGF Ms. Steff Gelston The Drug Policy Letter r restructuring announcement. Camera-ready photo of the Ms. Cynthia Cotts (212) 228-3106 Accommodation Program symbol. BBC World Service_ Spokesperson to discuss • (radio) economic impact of PM, strategy for dealing with the FDA. (Call was referred from 1 /5/95 The Charlotte Business PMI.) Status of the Vallone bill. Journal Mr. Steve Cranford (704) 347-2340 The Fortune Business Confirmation of Day One Report hearing on 1 /6. Ms. Carolyn Libby (212) 522-6204 1 /6/95 WRIC-TV (Richmond, VA) Name of attorney representing Ms. Christina McKenna (804) 330-8816 PM in the ABC/Day One lawsuit. Channel 12 - NBC (Richmond, VA) Mr. Ed McLaughlin Spokesperson for on-camera interview re: ABC/Day One lawsuit. (804) 230-2625 3 Informed reporter that there was no story here. Faxed press release. Did not return call. Referred to KGF. Referred to KGF. Did not return call. Pending. Provided information. Left message confirming hearing. Returned call. Did not hear back from reporter. Returned call. Did not hear back from reporter. 0

S P 4 S WTVR-TV (Richmond, VA) Ms. Michelle Mowery (804) 3642 Status of PM's possible move to Richmond. Informed reporter that PM is still considering all options. Fortune Ms. Therese Eiben (212) 522-2421 Animal Watch Magazine Ms. Pune Draker (212) 876-7700 Atlanta Journal & Constitution Mr. Chris Lockett (404) 421-6136 Fact checking information for article in which Doug Nelson was interviewed. How winner to MCS quarter horse giveaway will be screened. Connection between Dave's cigarettes and Marietta, GA. PM USA RICHMOND/LOUISVILLE/CABARRUS There were no media calls this week. • DIRECT COMMUNICATIONS ACTIVITIES Publications: •Smokers' Advocate: --Marketing research has received initial results from telephone suvey of readers. Preliminary report forwarded to legal. Expect to receive results next week. --Drafting copy for winter issue. Issue will include lasered legislative directory along with "political activity"' survey. •PM USA NewsLine --Copy deadline for Jan/Feb issue is 1/13. Newsletter will include message from Jim Morgan and interview with CWall about litigation. This issue will also include employee and retailer inserts, along with community relations inserts for each plant community. • Sign of the Times --Copy drafted for winter issue and forwarded to KKnuff, JMcD, BTrach for review. •Facilities Brochure --Reorganization of KGF may mean postponement of entire project until spring. Awaiting recommendation from EMerlo, TCollamore. GGallovich has been forwarded existing facilities directory and will begin ~ incorporating changes. ~ , Meanwhile, we are proceeding with "template" designs for both national book and state folders. ~i --Revised treatment of national book expected 1 /9. Will be circ'd for review. ~ --Revised cover illustration received from artist and rejected. ~ ~ r~

f 9 . 5 Presentations: to present Corporate Affairs overview for NYO orientation on 1/9. JC to give similar presentation on •--CD same day in Ryebrook. --Barbara Goodman has asked us to schedule monthly sessions with new PM USA hires. These people do not attend corporate's orientation session. Mobilizations: •New York --Copy drafted for program to generate pro-accommodation letters to legislators. •Rhode Island --Phone progam developed to generate calls to Gov. Almond in opposition to higher taxes. --Corresponding consumer priority letter drafted and circ'd for review. •New Members Program --Letter to generate mail to new state legislators in support of accommodation has been requested for use in KS, HI, CA, WA and OR. Shell letter has been approved and programs will drop pending finalization of new member lists, which are being compiled by field offices. •California --Flier to restaurateurs regarding implications of AB1 3 received dropped 12/31. --Consumer letter on same issue dropped 1 /3. •RD Rolodex Card Mailing Mailings to sales force members introdcuing RD and providing address and telephone numbers has been approved and will drop next week. •Thank You Mailing --Letter to all respondents on this year's tax and smoking restriction programs, including basic survey questions. Set to drop 1 /6. •Administrative --Working with Finance to determine fees/expenses classifications for '95 contracts with RTC and Optima. -- Database "development" projects underway: changes to inbound/outbound data processes; designing source code table (to enhance ability to analyze program response); development of org file. •Civic Involvement --Plaques and certificates are being redone to reflect change in WIC's title. • Issue Briefs --Met with CCarcich to receive her additional comments. Awaiting final legal sign-off from John Mulderig. --Meeting next week with DL, DC, JO to discuss incorporating graphs, bibliographies into issue briefs. • Mis. ~ --Followed up with JDorff in HR regarding hiring of new intern. Dorff to post job notice in local college ~ry placement offices. ~, --Set to attend "Performance Appraisal" training seminar on Tuesday, 1/10 from 9:30 -3:30. «p.

6 EDITORIAL SERVICES ACTIVITIES OSPEECHES AND PRESENTATIONS: Chairman's briefing book Q&A for Annual Meeting. Ramsay discussed with EMerlo 12/13. First draft due to Corporate 1 /20. EFI drafting. Vendor meetings. EFI draft outline approved on speeches for Campbell, Merlo, Walls for meeting to be held Thur., Jan. 26, 1995 at Grand Hyatt in NYC. . Speeches being drafted. Richmond meeting, w/ additional speeches by Poole and Latchaw, postponed because of senior mgmt schedule conflicts. Postponement letter drafted for Alan Miller. New invite letter to be drafted. Bill Campbell to Graduate Business Conf., University of W. Ontario, March 17, 1995. Ramsay to draft with members of Planning Dept. Bill Campbell, March 27, Ryebrook. "Understanding Philip Morris " series. Bill Campbell at PM Cos. Legal Conf. in Bermuda, May 8. 20 minutes on business and legal challenges. Ellen Merlo, at National Association of Secretaries of State (NASS), Sunday Feb. 5, 12:30 p.m. keynote luncheon speech, Madison Hotel, Washington, D.C. "The Appropriate Role of Government in Economic Development." Ramsay to draft. First draft due to EM 1 /20. Ellen Merlo at R&D and Business Integration Task Forces, Richmond Mfg. Center, Feb. 14. What we're doing to fight the antis. JGR to draft. Abstract of presentation and EM bio due to JM Adams at Ashland plant on Jan. 14. a Jay Poole to VA Rotary, Feb. 9. 20 minutes on econ. importance of tobacco to VA. `~ Fayetteville NC "Partners for Freedom Expo" requests 45 min. presentation on The Accommodation Program, March 29, 1995, Holiday Inn Bordeaux, Fayetteville. Will draft, per KKnuff. Speech insert on regulatory reform. EFI completed, per MWinokur. PUBLICATIONS Special Edition of the PM Globe: Ramsay to create per request from Steve Parrish. Four-page special edition, for all PM employees, will provide updates on: • Action Team • class action product liability, suits (explained to PM employees overseas and updated) and other individual liability suits. • Medicaid suits • PM's suits against ABC and EPA • OSHA and FDA • Waxman and Meehan reports. Pub. schedule for Globe Special Edition: Approved copy to Bill Gamble at Globe by 1/16. Approved proofs from Gamble to printer by 1/23. Globe in worldwide distribution by 1/30. ~ Bill Campbell End-of-Year message: Revised copies of brochure and cover letter with WIC title change ~ delivered to homes of all PM USA employees. 0p ~ ~PM USA Newsline: EFI/HTomb drafting articles for CDonohue. ~~ ~ ~ C~

) x ~ Sign of The Times: HTomb drafting articles for CDonohue. . OTHER Executive and consumer correspondence ongoing. # # # S 7 ~ 0 .~ ~ ~ ~ Z-Z o ~