Philip Morris
830000 - 870000 Five Year Plan Issues
Fields
- Attachment
- 2043774341/2043774353
- Type
- REPT, REPORT, OTHER
- Area
- REUTER,BARBARA/CARLSTADT
- Site
- N322
- Named Organization
- OSHA, Occupational Safety & Health Administration
- Request
- Stmn/R1-004
- Stmn/R1-016
- Named Person
- Surgeon General
- Xxalex
- Master ID
- 2043774321/4463
Related Documents:
Document Images
o Retail Cost to Consumers
o Federal Excise Tax
o State Excise Tax
o Manufacturers Pricing
o U.S. Prices vs. Other Countries - UK and Germany
1
o Non-Financial
Anti-Smoking Efforts
o Restrictive Legislation
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aces/ work Place
o Restrictions on Marketing - sampling
o Health Issue --Furgeon General
o Social Acceptability/Lifestyle
Industry Demand
o Generic/Private Label
o Cut Branded prices
0 2 for 1 and/or Consumer Incentives
o Couponing
o Quantity in Pack
o Increased Marketing Effort
o New Product Introductions
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o Current Industry Situation
0
o Low Growth Industry
o Excess Capacity within the Industry
o High Margins
o Several Companies Losing VolumPe
o Options Available to Competitors
0
New Products
o Current Situation
o PM new product grow'-h in past five_,yc5ars was
o Large percent of PM future volume growthh comes from
new products.
o Appears that this growthh must come from New Brand
Names.
0 New Brand Names l~
o Market Segments Stabilizing
predominantly line extensions.
Operations
o Historical success of new brand names is poor.
o Must have a distinctive Point of Difference.
o Offensive and Defensive Introductions - Risk of
Cannibalizatior_
o Expense of introductions
o External Pressures
0
0
0
0
Label Rotation
Self-Extinguishing
Cigarette Additives
Leaf Price Support System
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