Status Report for Week Ending 930219
Date: 19 Feb 1993
Length: 11 pages
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Length: 11 pages
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- Moore, E.
- MEMO, MEMORANDUM
- CHAR, CHART, GRAPH, TABLE, MAPS
- MRRT, MARKET RESEARCH REPORT
- Recipient (Organization)
- PM, Philip Morris
- Broeman, I.
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e` PHILIP MORRIS U.S.A. INTER-OFFICE CORRESPONDENCE 120 PARK AVENUE, NEW YORK, NY 10017 TO: Ina Broeman DATE: FROM Edna Moore i SUBJECT: Status Report for Week Ending 2/19/93 COMMUNITY EVENT MARKETING eri l Event Execution Agencv: February 19, 1993 Awaiting proofs on all materials ordered for 1993. - Lighters - Water Bottle - Cassette Player Holder - T-shirts - Caps - Banners - Sweepstakes Boards - Sweepstakes Tickets Met with Marcella Schumann and Phoenix Marketing to review their proposal. They will return with a revised proposal. Minority Advertising: Submitted ROP request to Media Dept. To date we have received V.S. Black and Hispanic schedule only. Still awaiting Marlboro media plan. The plan was to arrive 2/16/93. To date we have not received any ` schedule from media for our review. Creative brief submitted for Calle Ocho Festival ROP ad. Comp to arrive 2/22/93 from Leo Burnett. MARLBORO: Met with Army, Navy and Marine Headquarters in Washington to review 1993 program, specifically, the possibility of a satellite non-branded feed to bases. - Letters to Headquarters were mailed, and Navy has approved the program for its bases. Meeting with Air Force Headquarters in San Antonio scheduled for Feb. 19 with John Murphy and Glenn Smith. ~ .e~ Ej ~ r.r- ^ - .t ; Ka
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BENSON & HEDGES BLUES AND RHYTHM Event Execution: Preliminary B&H Blues and Rhythm '93 marketing plans being finalized for management's review by week of February 15th. Markets SMSI VIRGINIA SLIMS VIRGINIA SLIMS TENNIS Contracts: The following 12 markets have been established by Brand, leveraging the trial/sampling efforts that began with the SMSI program: - New York/New Jersey, Chicago, Washington, DC, Philadelphia, Detroit, Atlanta, St. Louis, New Orleans, Raleigh/Durham, Charlotte, Pittsburgh, Los Angeles, Oakland. A four-day training program was conducted in Winston Salem for the 35 SMSI marketing managers and assistants who will be overseeing the B&H Special Kings Blitz Sampling/Retail program from 2/15-8/15. Representatives from PM's Brand, Legal, Events and Sales departments were in attendance. Retail pre-sell activities will begin next week. B&H brand has requested assistance of the Events Marketing department. A meeting is being planned for Monday, February 22 to discuss assistance. - Florida: being routed - ITP: Still awaiting final from legal - Los Angeles: Awaiting changes/approval from the promoter.
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SOUTHERN WOMEN'S SHOWS Booth: Miscellaneous MERIT All keylines for booth approved and sent to SDI. However, SDI has informed us that in order to get booth completed in time for first show in Nashville 3/4/93, costs will be much higher than projected. This increase is due to many graphic changes and construction alterations. A breakdown of all projected costs has been requested from SDI. Virginia Slims facts received from Leo Burnett. Coordinating with Brand on final selection. Computer Printout Paper, Name Generation Card and Folder printed hopefully by 2/26. The Merit Bowling Program has been approved for 1993. IMG has contacted BPWAA, LPBT and PBA. Creative brief and program timeline being prepared.
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MARLBORO PROMOTIONS STATUS REPORT Vans - All training in progress - Incentive redemption levels lowered per event recommendation. - Final draft of Power Force contract in review. - Budget to be transferred by end of March. Swat - Computers ordered - City names on T-shirts approved - Awaiting promotional bids for bar night imple mentation. Rodeo - Reviewing testing van program in select rodeo markets. Autoracing - Contracts under development for Milwaukee, Nazareth, and Marlboro Pole Award. - All materials under development - National elements memo distributed MAT - Both exhibits are on schedule considering tight timeline. - Schedule being confirmed - New trucks/motorcycles ordered
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MARLBORO ADVENTURE TEAM TENT & TRUCK EXHIBITS Week of February 19 PROJECT STATUS DUE DATE LEO BURNETT: Tent & Truck Exhibits: Conference call 2/16 with DW, NL, AM & VB regarding artwork submitted 2/12. Entranceway Slides/Posters LB to provide new slides & copy. 2/23 Currently reviewing slides in stock. Merchandising Area A&K for "Get The Gear" poster. 2/18 A&K for "Apply Here." poster. Truck: Exterior Graphics/Signage on all 4 A&K for exterior -- white water rafting shot 2/24 sides with MAT logo. ITEMS FOR EXHIBITS: MAT Motorcycle Decals HPS ordered decals for bikes. MAT Trucks Will be delivered in field 5/1. 4 new S.W.A.T. trucks will be delivered 2/26 for use during Spring Break; two each to Daytona & S. Padre. Marlboro Flags Ten Marlboro flags delivered to HPS 2/18. MAT Info Cards Shipped two boxes from PM to ECTS 2/16. 2/25 Duty Free Bags Ordered 100K bags 2/16 from KDC. 2/22 Shipped to ECTS.
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MARLBORO ADVENTURE TEAM TENT & TRUCK EXHIBITS Week of February 19 PROJECT STATUS DUE DATE LE AL: MAT Exhibit Front MB to approve A&K of exhibit front warning 2/19 box. PLAY-TO-WIN & INCENTIVES: Play-to-Win Card Blueprint approved 2/17. Purchase Req. submitted 2/9/93 -- 300K. Ship 3/1 -- 120K to ECTS. 3/22 -- 80K MAT Lighters Sample approved 2/17. Purchase Req. submitted 2/2 -- 100K. 3/1 -- 50K ECTS -- 50K; KDC -- 450K. 3/22 -- 450K MAT Souvenir Poster A&K for warning box due 2/19. (New policy that incentive posters must have a warning box.) Purchase Req. submitted 2/9 -- 50K. 3/2 -- 20K Ship to ECTS. 3/22 -- 30K APPROVALS: POS/Retail Poster A&K from LB. 2/19 Directional Signage A&K from LB. 2/19 Touring Schedule Approved by AM 2/16. MAT Gear to Display Ordered and shipped to ECTS 2/16. 2/23 UNIFORMS: Borrowing select merchandise and sizes from Spring Break CP for Spring Break. CF, Ent Mktg, is shipping to ECTS. Purchase Reqs submitted 2/12. 4/2 '93 Tour EXHIBIT SCHEDULES: Confirming space and cost with events. MAT Tent & Truck
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V PROJECT CONTRACTS: Spring Break Touring Contract Alicia Huaman MARLBORO ADVENTURE TEAM TENT & TRUCK EXHIBITS Week of February 19 STATUS Received first draft for Daytona, Panama and S. Padre from legal. All three have been sent to accounting for approval 2/17. Still waiting on confirmed site for Myrtle Beach. Finalized all contract and budget issues 2/18. Final contract with budget due from HPS 2/22. DUE DATE
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Christine Merhi e February 19, 1993 PROJECT STATUS DUE DATE SHOW CAR PROGRAM - Awaiting revised artlkeyline for show car 2/23 transporter with legal requirements. - Cindy at Off Track Management is sending w/o 2/22 estimate on painting of show car road course wings. - Reviewing race market show cars scheduled appearance dates. PROGRAM - Joan Cryan confirmed that "say no to smoking" 2/18 ADVERTISEMENTS ads will run in all '93 Indy Car programs. - James approved Long Beach Blur creative to be 2/18 used in Indy 500 Parade magazine insert. RACING MATERIALS - Awaiting MWCT logo sheet artlkeyline w/crest 2/24 and alphabetized logo's. - Awaiting PM Purchasing to confirm 2/19 sample/production due dates. - Awaiting MWCT crest color seperations. 2/22 - Awaiting confirmation of racing materials/ w/o 2/22 quantities from Ajay Arora (Australian Indy Car Grand Prix). - Distributed revised MR materials status report. 2/17 - Awaiting Meg to approve scripto lighter 2/22 packaging samples and red suade jacket sample w/embroidery. - Joe Severino varified that the 2 year old scripto 2/18 lighters are fine to use. - Reviewing with Karen MR inventory/shipping 2/19 list per race market. MPSRJAN
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PROJECT STATUS DUE DATE FULFILLMENT/SHIPMENT MISCELLANEOUS - Shipped Billy Kamphausen at Cart 30 stop watches. - Awaiting kiosks artlkeylinelegal requirements. 2/26 2/22 MPSRJAN
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Karen Howe-2/12/93 PROJECT I STATUS DUE DATE Nomadic Display redentials -2/18 Will'check with Ken on the header piece 3/15 extending from two towers. -Will start the agency working on creative for the Marlboro Pole award backdrop. -Will start a req. for updating existing backdrop. -Will start a req. for purchasing one black pedastal A&K with purchasing 2/19 Elements Memo to Phoenix MWCT Bar Night Exhibit howcar exhibit lst draft with you for comments --Structural Display has won the bid-purchase req. signed off on -with purchasing -Contract with legal for revisions-Due 2/19 -Comp of video unit approved-will request A&K -getting prices for the bar night collateral materials, retail poster and souvenir poster -Lance will send me a price quote for new 2/19 Phoenix Marketing contract Motorsports International Hotel reservations Pack Sales Trailers Ticket Jacket Race track brochure stanchions and grid lock flooring system. waiting for insurance approval-comments Waiting for T. Nagorson,insurance comments Rick Mears roast will be on May 16 -Trailer A&K received -Structural has overnighted the paint chip sample- it will be here today. Sent to Dan for his review-will follow up. E-mailed brand that we want to eliminate this piece. Meg is not sold on the rational. She thinks that it will help move product. Next step? *******Should I just let it die?/I need to produce a seperate scratch off ticket. ~ Materials -memo sent out which outlines all materials and 2/22 ~ ~ proposed redemption levels. ~ ***I asked Meg about the redemption levels and she said that she can't confirm them yet.2/18 01 o ~s _J MPSR.JAN
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Insurance I talked to Li~da Cahill-will draft a memo requesting insprance for the two showcars and the new media trler. ~ 2/22 MPSRJAN