Philip Morris
Fields
- Author
- Marks, D.C.
- Type
- LETT, LETTER
- Area
- URAL,EBRU/OFFICE
- Attachment
- 2042029955/2042030128
- Request
- Stmn/R1-099
- Characteristic
- ATCH, ATTACHMENTS MISSING
- Document File
- 2042029955/2042030129/Hispanic Tracking 940000
- Copied
- Low, R.
- Michaelson, D.
- Sennott, R.
- Recipient (Organization)
- PM, Philip Morris
- Site
- N702
- Master ID
- 2042029982/0049
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'-~a~ds
MARKET DEVELOPMENT, INC.
Hispanic / Transcultural
1643 Sixth Avenue
San Diego, California 92101-2706
(619) 232-5628 Fax: (619) 232-0373
June 14, 1994
Ms. Marion Halpern
PHILIP MORRIS, U.S.A.
120 Park Avenue
New York, NY 10017
Dear Marion:
Enclosed please find two bound copies of the final report for the cigarette usage
study conducted among Hispanics.
Please call me or David Michaelson with any questions or comments.
Sincerely,
Denise C. Marks
Quantitative Project Director
cc: Roger Sennott
David Michaelson
Rodger Low
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New York San Diego Mexico City
Member: CASRO, Advertising Research Foundation, ESOMAR, American Marketing Association, Marketing
Research Association
