Tobacco Documents Online

RECAP OF PHILIP MORRIS MAKEGOODS JANUARY-MARCH 31, 1984 NEWSPAPER ISSUE DATE BRAND PROBLEM RESOLUTIONS Daily ROP York Dispatch, PA A/5/84 ML 100's Box Backed by obituaries Makegood 2/28/84 Jackson Sun, TN tiY/16/84 ML 100's Box Backed by obituaries Makegood 2/28/84 Burlington Press, VT -,I~/11/84 ML 100's Box Ran news strip at top of ad Makegood 1/13/84 Burlington Press, VT „P"16/84 ML 100's Box T & N line omitted Makegood 2/17/84 Eureka Times, CA l11/84 ML 100's Box Backed by smoking related commentary 10% credit Ardroore Ardmoreite, OK ~/11/84 ML 100's Box Backed by smoking related editorial Makegood 2/22/84 Council Bluffs Nonpareil, IA 4,/5/84 ML 100's Box Ad ran on Sunday 1/8/84 Makegood 2/21/84 Meadville Record Argus, PA )4/5/84 ML 100's Box Ran wrong ad No problem - ACB attached wrong tearsheet Elmira Star-Gazette, NY v9/1/84 ML 100's Box Backed by obituaries Letter of explanation received Roanoke Times & World-News, VA ,X/16/B4 ML 100's Box Backed by obituaries Makegood 3/12/84 (Evening edition only) Yakima Herald-Republic, WA v/1/17/84 ML 100's Box Backed by obituaries and Makegood 3/21/84 Colorado Springs Sun, CO Scottsbluff Herald, NE Passaic Herald-News, NJ Newark Star-Ledger, NJ 1/1/84 2/1/84 1//16/84 1,17/84 ML 100's Box ML 100's Box ML 100's Box ML 100's Box funeral notices Ran tabloid ad in broadsheet section Backed by obituaries Backed by obituaries and funeral notices Backed by obituaries Letter of reprimand 50% credit ($371.19 gr.) Makegood 4/5/84 25% credit ($3,019.28 gr. est.) Newburgh Beacon News, NY 16/84 ML 100's Box Omitted T& N line Makegood 2/21/84 Casper Star Tribune, WY +/3/19/84 SAR Ran opposite Camel Scoreboard Makegood 3/21/84 Wall Street Journal VY/4/84 ML 100's Box Backed by smoking related editoral in Makegood Midwest Ed. 1/20/84 the Midwest and the Western editions Western Ed. 2/1/84 L8Z8t6ft,OZ

BLACK ROP NEWSPAPER ISSUE DATE BRAND Baltimore Afro American (API) J1/7/84 VSL Forth Worth Texas Times (API) //5/84 VSL Berkeley Post San Francisco Post (API) ,/2/8/84 VSL Richmond Post Oakland Post Philadelphia Tribune (API) vZ/7/84 VSL Florida Sentinel Bulletin, (API) p/1/3/84 VSL Chicago Nightmoves PROBLEM RESOLUTION Backed by editorial re: fire tragedy Makegood scheduled w/o 4/23/84 caused by smoking. Backed by editorial re: heart disease Makegood scheduled w/o 4/23/84 due to smoking Opposite unflattering smoking-related Makegood scheduled w/o 4/23/84 cartoon. On same page as article linking Makegood scheduled w/o 4/23/84 careless smoking and fires. Backed by obituaries Makegood scheduled w/o 4/23/84 Ran 2 weeks earlier than scheduled. Makegood 1/30/84 88Z8160VOZ