Philip Morris
Philip Morris U.S.A. Competitive Spanish Magazine Spending Ranked by Company 851200
Fields
- Area
- GALEOTTI,KAY/CARLSTADT
- Document File
- 2040783658/2040784049/850000 Spanish Magazine - Competitive
- Type
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- REPT, REPORT, OTHER
- CHAR, CHART, GRAPH, TABLE, MAPS
- Characteristic
- MARG, MARGINALIA
- Site
- N491
- Request
- Stmn/R3-014
- Master ID
- 2040783659/3685
Related Documents: - Named Organization
- Activa
- Buenhogar
- Caminos
- Cosmopolitan En Espanol
- Futbol
- Geo Mundo
- Guantes
- Harpers Bazaar
- Hispanic Business
- Hispanic Review of Business
- Hombre De Mundo
- Ideas Para Su Hogar
- Intimidades
- Leo, Leo Burnett Agency
- Mecanica Popular
- Miami Mensual
- Nuestro
- RJR, R.J.Reynolds
- Temas
- Tv Y Novelas
- Vanidades Continental
- Bw, Brown & Williamson
- Lm, Liggett & Myers
- Lor, Lorillard
- Buenhogar
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Marlboro
- Winston
- Marlboro
- UCSF Legacy ID
- kkt93e00
Document Images
DECEMBER, 1985
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PHILIP MORRIS U.S.A.
COMPETITIVE SPANISH MAGAZINE SPENDING
RANKED BY COMPANY
DECEMBER, 1985
CIGARETTE COMPANY DECEMBER, 1985 YEARLY TOTALS
1.
Philip Morris U.S.A.
$56,723.10 q-b ,Zav
2.
R.J. Reynolds
26,049.25 t5~ D~eS
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Total $82,772.35 $925,951.05
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MAGAZINE: ACTIVA TOTAL PAGES: 108
ISSUE: December 4, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
NO CIGARETTE ADS
TOTAL CIGARETTE ADS: -
TOTAL COST: $ -
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MAGAZINE: ACTIVA TOTAL PAGES: 108
ISSUE: December 18, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $548.10
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $548.10
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: BUENHOGAR TOTAL PAGES: 100
ISSUE: December 3, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's Back Cover $911.70
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $911.70
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: BUENHOGAR TOTAL PAGES:. 100
ISSUE: December 17, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $911.70
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $911.70
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: CAMINOS TOTAL PAGES: 32
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
16 Winston Page 4/Color Bleed $1,100.00
(Page 15)
Marlboro Back Cover 1,350.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,450.00
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MAGAZINE: COSMOPOLITAN EN ESPANOL TOTAL PAGES: 148
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 145 Second Cover Ad (B/W) $1,125.00
Benson & Hedges 100's 4/Color Bleed
Back Cover
1,215.00
Lights/Menthol 4/C Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,340.00
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: FUTBOL TOTAL PAGES: 52
ISSUE: December, 1985
RHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $1,140.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $1,140.00
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MAGAZINE: GEO MUNDO TOTAL PAGES: 100
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $844.20
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $844.20
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: GUANTES TOTAL PAGES: 66
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
63 Winston King Size Second Cover $1,240.00
4/Color Bleed
Marlboro Back Cover 1,300.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,540.00
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MAGAZINE: HARPER'S BAZAAR TOTAL PAGES: 116
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 113 Second Cover Ad (B/W) $518.00
Benson & Hedges 100's 4/Color Bleed
Back Cover
558.90
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $1,076.90
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: HISPANIC BUSINESS TOTAL PAGES: 80
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
77 Winston King Size Second Cover $3,261.50
4/C Bleed
Marlboro Back Cover 3,448.50
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $6,710.00
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MAGAZINE: HISPANIC REVIEW OF BUSINESS TOTAL PAGES: 50
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
47 Winston King Size Second Cover $7,590.00
4/Color Bleed
Marlboro Back Cover 8,140.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $15,730.00
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MAGAZINE: HOMBRE DE MUNDO TOTAL PAGES: 100
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
86 Winston King Size Page 4/Color Bleed $600.00
(Page 13)
Marlboro Back Cover 810.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $1,410.00
NOTE: COSTS TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: IDEAS PARA SU HOGAR TOTAL PAGES: 100
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's 8 Second Cover Ad (B/W) $473.00
Lights/Menthol 4/Color Bleed
Marlboro Page 4/Color Bleed Ed. 379.00
(Page 11)
TOTAL CIGARETTE ADS: 2
TOTAL COST: $852.00
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: INTIMIDADES TOTAL PAGES: 64
ISSUE: December 10, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's Back Cover $511.20
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $511.20
NOTE: COSTS TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: INTIMIDADES TOTAL PAGES: 64
ISSUE: December 24, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Second Cover Ed. $473.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $473.00
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: MECANICA POPULAR TOTAL PAGES: 148
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
140 Winston King Size Page 4/Color Bleed $544.00
(Page 7)
Marlboro- Back Cover 733.50
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $1,277.50
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS

MAGAZINE: MIAMI MENSUAL TOTAL PAGES: 114
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 62 Page 4/Color Bleed Ed. $1,990.00
(Page 50)
Benson & Hedges 100's
Third Cover
Ed.
2,320.00
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $4,310.00
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MAGAZINE: NUESTRO TOTAL PAGES: 66
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 7 Second Cover Ad (B/W) $9,240.00
56
Winston King Size 4/Color Bleed
Page 4/Color Bleed
8,580.00
Benson & Hedges 100's (Page 8)
Third Cover
Ed.
9,240.00
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 3
TOTAL COST:. $27,060.00
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MAGAZINE: TEMAS TOTAL PAGES: 64
ISSUE: December 30, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's 6 Second Cover Ed. $2,794.50
Lights/Menthol 4/Color Bleed
Marlboro 54 Page 4/Color Bleed Ed. 2,645.00
(Page 9)
Winston King Size
Back Cover
3,133.75
4/Color Bleed
TOTAL CIGARETTE ADS: 3
TOTAL COST: $8,573.25
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MAGAZINE: TV Y NOVELAS TOTAL PAGES: 82
ISSUE: December 11, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $819.90
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $819.90
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: TV Y NOVELAS TOTAL PAGES: 68
ISSUE: December 24, 1985
PHILIP MORRIS ADS
MI N.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's Back Cover $819.90
Lights/Menthol 4/C Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $819.90
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS

MAGAZINE: VANIDADES CONTINENTAL TOTAL PAGES: 164
ISSUE: December 10, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
NO CIGARETTE ADS
TOTAL CIGARETTE ADS: -
TOTAL COST: $ -

MAGAZINE: VANIDADES CONTINENTAL TOTAL PAGES: 116
ISSUE: December 24, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Second Cover Ad (B/W) $1,463.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $1,463.00
NOTE: COST TAKEN FROM LEO BURNETT ESTIMATES
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