Philip Morris
Philip Morris U.S.A. Competitive Spanish Magazine Spending Ranked by Company 851200
Fields
- Area
- GALEOTTI,KAY/CARLSTADT
- Document File
- 2040783658/2040784049/850000 Spanish Magazine - Competitive
- Type
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- REPT, REPORT, OTHER
- CHAR, CHART, GRAPH, TABLE, MAPS
- Characteristic
- MARG, MARGINALIA
- Site
- N491
- Request
- Stmn/R3-014
- Master ID
- 2040783659/3685
Related Documents: - Named Organization
- Activa
- Buenhogar
- Caminos
- Cosmopolitan En Espanol
- Futbol
- Geo Mundo
- Guantes
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- Hispanic Review of Business
- Hombre De Mundo
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- Intimidades
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- Nuestro
- RJR, R.J.Reynolds
- Temas
- Tv Y Novelas
- Vanidades Continental
- Bw, Brown & Williamson
- Lm, Liggett & Myers
- Lor, Lorillard
- Buenhogar
- Litigation
- Stmn/Produced
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Marlboro
- Winston
- Marlboro
- UCSF Legacy ID
- kkt93e00
Document Images
DECEMBER, 1985
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PHILIP MORRIS U.S.A.
COMPETITIVE SPANISH MAGAZINE SPENDING
RANKED BY COMPANY
DECEMBER, 1985
CIGARETTE COMPANY DECEMBER, 1985 YEARLY TOTALS
1.
Philip Morris U.S.A.
$56,723.10 q-b ,Zav
2.
R.J. Reynolds
26,049.25 t5~ D~eS
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Total $82,772.35 $925,951.05
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MAGAZINE: ACTIVA TOTAL PAGES: 108
ISSUE: December 4, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
NO CIGARETTE ADS
TOTAL CIGARETTE ADS: -
TOTAL COST: $ -
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MAGAZINE: ACTIVA TOTAL PAGES: 108
ISSUE: December 18, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $548.10
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $548.10
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: BUENHOGAR TOTAL PAGES: 100
ISSUE: December 3, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's Back Cover $911.70
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $911.70
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: BUENHOGAR TOTAL PAGES:. 100
ISSUE: December 17, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $911.70
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $911.70
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: CAMINOS TOTAL PAGES: 32
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
16 Winston Page 4/Color Bleed $1,100.00
(Page 15)
Marlboro Back Cover 1,350.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,450.00
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MAGAZINE: COSMOPOLITAN EN ESPANOL TOTAL PAGES: 148
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 145 Second Cover Ad (B/W) $1,125.00
Benson & Hedges 100's 4/Color Bleed
Back Cover
1,215.00
Lights/Menthol 4/C Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,340.00
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: FUTBOL TOTAL PAGES: 52
ISSUE: December, 1985
RHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $1,140.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $1,140.00
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MAGAZINE: GEO MUNDO TOTAL PAGES: 100
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $844.20
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $844.20
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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