Philip Morris
Philip Morris U.S.A. Competitive Spanish Magazine Spending Ranked by Company 841000
User-Contributed Notes
Fields
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- BUDG, BUDGET, BUDGET REVIEW
- Area
- MEDIA USA/CARLSTADT
- Request
- Stmn/R3-014
- Named Organization
- Activa
- Buenhogar
- Caminos
- Cosmopolitan En Espanol
- Futbol
- Geo Mundo
- Guantes
- Harpers Bazaar
- Hispanic Business
- Hispanic Review of Business
- Hombre De Mundo
- Ideas Para Su Hogar
- Intimidades
- Latin Ny
- Leo, Leo Burnett Agency
- Lor, Lorillard
- Low Rider
- Mecanica Popular
- Miami Mensual
- Mr Te Ve
- Nuestro
- Ring En Espanol
- RJR, R.J.Reynolds
- Temas
- Tv + Novelas
- Vanidades Continental
- Buenhogar
- Document File
- 2040700280/2040700988/840000 Spanish Newspaper & Magazine Competitive
- Master ID
- 2040700627/0663
Related Documents: - Litigation
- Stmn/Produced
- Site
- N307
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Camel
- Marlboro
- Players
- Salem
- Winston
- Camel
- UCSF Legacy ID
- tut93e00
Document Images
MAGAZINE: Guantes TOTAL PAGES: 66
ISSUE: October, 1984
MI N.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
Marlboro
TOTAL CIGARETTE ADS: 1
TOTAL COST: $1,140.00
Back Cover $1,140.00
4/Color Bleed
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MAGAZINE: Harper's Bazaar TOTAL PAGES: 92
ISSUE: October, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 6 Second Cover Ad (B/W) $221.00
Salem Lights/Lights 100's 4/Color Bleed
Page 4/Color
177.00
Players Kings/100's/
82 (Page 9) Bleed
Back Cover
239.00
Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 3
TOTAL COST: $637.00
Note: Costs taken f rom Leo Burnett contract.
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MAGAZINE: Hispanic Business TOTAL PAGES: 40
ISSUE: October, 1984
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
37 Winston King Size Second Cover
4/Color Bleed
Marlboro/Marlboro 100's
TOTAL CIGARETTE ADS: 2
TOTAL COST: $5,885.00
$2,805.00
Back Cover 3,080.00
4/Color Bleed
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MAGAZINE: Hispanic Review of Business TOTAL PAGES: 50
ISSUE: October, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Players Kings/100's/ 47 Second Cover Ad (B/W) $7,040.00
Menthol 4/Color Bleed
Marlboro/Marlboro 100's Back Cover 7,590.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $14,630.00
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MAGAZINE: Hombre De Mundo TOTAL PAGES: 84
ISSUE: October, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 81 Second Cover Ad (B/W) $495.00
Winston King Size 4/Color Bleed
Back Cover
535.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $1,030.00
Note: Costs taken from Leo Burnett contract.
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MAGAZINE: Ideas Para Su Hogar TOTAL PAGES: 84
ISSUE: October, 1984
PHILIP MORRIS ADS
MI N.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 8 Second Cover Ad (B/W) $249.00
Benson & Hedges 100's
72 4/Color Bleed
Page 4/Color
Ad (B/W)
199.00
Deluxe Ultra Lights/ Bleed
Menthol (Pg. 11)
Salem Lights/Lights 100's
Back Cover
269.00
4/Color Bleed
TOTAL CIGARETTE ADS: 3
TOTAL COST: $717.00
Note: Costs taken f rom Leo Burnett contract.
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MAGAZINE: Intimidades TOTAL PAGES: 66
ISSUE: October 1, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $314.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $314.00
Note: Cost taken from Leo Burnett contract.
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MAGAZINE: Intimidades TOTAL PAGES: 66
ISSUE: October 15, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Players Kings/100's/ Third Cover Ed. & Ad (B/W) $291.00
Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $291.00
Note: Cost taken from Leo Burnett contract.
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MAGAZINE: Intimidades TOTAL PAGES: 66
ISSUE: October 29, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 63 Second Cover Ad (B/W) $314.00
Salem/Salem 100's 4/Color Bleed
Back Cover
314.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $628.00
Note: Costs taken from Leo Burnett contract.
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MAGAZINE: Latin, N.Y. TOTAL PAGES: -
ISSUE: October, 1984
MIN.
PHILIP MORRIS ADS SEP. COMPETITIW E ADS SIZE/COLOR OPPOSITE COST
Marlboro
Page 4/Color $1,800.00
Bl eed
Players Kings/100's/ Page 4/Color 1,800.00
Menthol Bleed.
TOTAL CIGARETTE ADS: 2
TOTAL COST: $3,600.00
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