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Philip Morris

Philip Morris U.S.A. Competitive Spanish Magazine Spending Ranked by Company 841000

Date: Oct 1984 (est.)
Length: 36 pages
2040700628-2040700663
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User-Contributed Notes

Fields

Type
REPT, REPORT, OTHER
BUDG, BUDGET, BUDGET REVIEW
CHAR, CHART, GRAPH, TABLE, MAPS
Area
MEDIA USA/CARLSTADT
Request
Stmn/R3-014
Named Organization
Activa
Buenhogar
Caminos
Cosmopolitan En Espanol
Futbol
Geo Mundo
Guantes
Harpers Bazaar
Hispanic Business
Hispanic Review of Business
Hombre De Mundo
Ideas Para Su Hogar
Intimidades
Latin Ny
Leo, Leo Burnett Agency
Lor, Lorillard
Low Rider
Mecanica Popular
Miami Mensual
Mr Te Ve
Nuestro
Ring En Espanol
RJR, R.J.Reynolds
Temas
Tv + Novelas
Vanidades Continental
Document File
2040700280/2040700988/840000 Spanish Newspaper & Magazine Competitive
Master ID
2040700627/0663
Related Documents:
Litigation
Stmn/Produced
Site
N307
Date Loaded
05 Jun 1998
Brand
Benson & Hedges
Camel
Marlboro
Players
Salem
Winston
UCSF Legacy ID
tut93e00

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. OCTOBER, 1984 V~:.9f30LO#oz
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PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984 CIGARETTE COMPANY OCTOBER, 1984 YEAR TO DATE TOTALS 1. Philip Morris U.S.A. $ 78,177.65 $ 664,606.40 2. R.J. Reynolds 33,032.50 347,990.35 3. P. Lorillard - 25,402.00 TOTAL $111,210.15 $1,037,998.75 6Z7 iJ '4F lr lF W
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MAGAZINE: Activa TOTAL PAGES: 84 ISSUE: October 10, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 81 Second Cover Ad B/W 277.00 Salem Lights/Lights 100's 4/Color Bleed Back Cover 299.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $576.00 Note: Costs taken f rom Leo Burnett contract. 0E900L4tr0Z,
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S MAGAZINE: Activa TOTAL PAGES: 84 ISSUE: October 24, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Back Cover $299.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $299.00 Note: Cost taken from Leo Burnett contract. I65'Q0LOV£iz
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MAGAZINE: Buenhogar TOTAL PAGES: 100 ISSUE: October 8, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro/Marlboro 100's Back Cover $1,135.00 4/Color Bl eed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,135.00 ZE 900, 0 #Q.M
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MAGAZINE: Buenhogar TOTAL PAGES: 148 ISSUE: October 22, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 100's 144 Second Cover & $1,305.00 Deluxe Ultra Lights/ Menthol Salem Lights/Lights 100's Page 1-4/Color Bleed Back Cover 785.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,090.00 CE5'Q4.Z0tot:
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• MAGAZINE: Caminos TOTAL PAGES: 56 ISSUE: Octobe r, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ 53 Second Cover Ed. $1,000.00 Menthol 4/Color Bleed Marlboro/Marlboro 100's Back Cover 1,100.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,100.00 VE900LOtrO`
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MAGAZINE: Cosmopolitan En Espanol TOTAL PAGES: 100 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 82 Page 4/C Ed. $1,125.00 (Page 17) Bleed Players Kings/100's/ Back Cover 1,520.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,645.00 SC904zOvQz
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• MAGAZINE: Futbol TOTAL PAGES: 52 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $990.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $990.00 9C5'OQL f?VC1~
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• MAGAZINE: Geo Mundo TOTAL PAGES: 100 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's 6 Second Cover Ed. $605.00 Menthol Marlboro 90 4/Color Bleed Page 4/Color Ed. 484.00 (Page 9) Winston King Size Bl eed Back Cover 654.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $1,743.00 Note: Costs taken from Leo Burnett contract. LC9cOt?.Z4#07
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MAGAZINE: Guantes TOTAL PAGES: 66 ISSUE: October, 1984 MI N. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,140.00 Back Cover $1,140.00 4/Color Bleed 26400L0VD,"•:
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• MAGAZINE: Harper's Bazaar TOTAL PAGES: 92 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 6 Second Cover Ad (B/W) $221.00 Salem Lights/Lights 100's 4/Color Bleed Page 4/Color 177.00 Players Kings/100's/ 82 (Page 9) Bleed Back Cover 239.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $637.00 Note: Costs taken f rom Leo Burnett contract. 6E90OL0tOZ
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• MAGAZINE: Hispanic Business TOTAL PAGES: 40 ISSUE: October, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 37 Winston King Size Second Cover 4/Color Bleed Marlboro/Marlboro 100's TOTAL CIGARETTE ADS: 2 TOTAL COST: $5,885.00 $2,805.00 Back Cover 3,080.00 4/Color Bleed t}1=9OOZ.qVO.R
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• MAGAZINE: Hispanic Review of Business TOTAL PAGES: 50 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ 47 Second Cover Ad (B/W) $7,040.00 Menthol 4/Color Bleed Marlboro/Marlboro 100's Back Cover 7,590.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $14,630.00 .I~,q~y0,~0iz~'~
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MAGAZINE: Hombre De Mundo TOTAL PAGES: 84 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 81 Second Cover Ad (B/W) $495.00 Winston King Size 4/Color Bleed Back Cover 535.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,030.00 Note: Costs taken from Leo Burnett contract. Zk400L4V0Z
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MAGAZINE: Ideas Para Su Hogar TOTAL PAGES: 84 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 8 Second Cover Ad (B/W) $249.00 Benson & Hedges 100's 72 4/Color Bleed Page 4/Color Ad (B/W) 199.00 Deluxe Ultra Lights/ Bleed Menthol (Pg. 11) Salem Lights/Lights 100's Back Cover 269.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $717.00 Note: Costs taken f rom Leo Burnett contract. G+ K T\.I 0Ls.l !! 51 ~J'
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MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 1, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $314.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $314.00 Note: Cost taken from Leo Burnett contract. trlr900L0vC3z
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MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 15, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Third Cover Ed. & Ad (B/W) $291.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $291.00 Note: Cost taken from Leo Burnett contract. 5t900j,-0ir0z7
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S MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 29, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 63 Second Cover Ad (B/W) $314.00 Salem/Salem 100's 4/Color Bleed Back Cover 314.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $628.00 Note: Costs taken from Leo Burnett contract. 9V 9,0qz ttl: ou
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• MAGAZINE: Latin, N.Y. TOTAL PAGES: - ISSUE: October, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIW E ADS SIZE/COLOR OPPOSITE COST Marlboro Page 4/Color $1,800.00 Bl eed Players Kings/100's/ Page 4/Color 1,800.00 Menthol Bleed. TOTAL CIGARETTE ADS: 2 TOTAL COST: $3,600.00 LV90(1.Gtlto;
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• MAGAZINE: Low Rider TOTAL PAGES: 64 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Winston King Size Page 4/Color $1,668.00 17 (Page 7) Salem Lights/Lights 100's Bleed Page 4/Color 1,668.00 Marlboro/Lights/100's 7 (Page 23) Bleed Page 4/Color Ad (B/W) 1,668.00 (Page 41) (Marlboro Bleed Line Rider Jacket Offer) 14 Camel Filters Page 4/Color 1,668.00 Players Kings/100's/ (Page 49) Bleed Back Cover 2,122.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 5 TOTAL COST: $8,794.00 S'tr 9;~~~ ~~~,
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MAGAZINE: Mecanica Popular TOTAL PAGES: 100 ISSUE: Octobe r, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100'.s/ 6 Second Cover Ad (B/W) $495.00 Menthol 4/Color Bleed Marlboro 90 Page 4/Color Ad (B/W) 396.00 (Page 9) Bleed Winston King Size Back Cover 535.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $1,426.00 Note: Costs taken from Leo Burnett contract. 6t900i: t}toz
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MAGAZINE: Miami Mensual TOTAL PAGES: 90 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 32 Second Cover Ad (B/W) $2,190.00 Benson & Hedges 15 4/Color Bleed Page 4/Color Ed. & Ad (4/C) 1,880.00 100's Deluxe Ultra Bleed Lights/Menthol (Page 33) Salem/Salem 100's Page 4/Color 1,880.00 (Page 49) Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $5,950.00 CyG900L0#t?U
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• MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 7, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 97 Second Cover Ed. $ 925.10 100's Deluxe Ultra 4/Color Bleed Lights/Menthol Winston King Size Back Cover 1,009.20 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,934.30 I990ilLi}trflZ
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• MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 14, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 96 Salem/Salem 100's Second Cover $925.10 Marlboro 4/Color Bleed Third Cover Ad (2/C) 925.10 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,850.20 "'Sq00LUlrOu
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• MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 21, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 97 Winston King Size Second Cover 4/Color Bleed Marlboro Back Cover 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,934.30 $ 925.10 1,009.20 sg~'t~OZ.'0~'fl~-
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. MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 28, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Salem Lights/Lights Second Cover $925.10 100's 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $925.10 tr9900z0#{f:"
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MAGAZINE: Nuestro TOTAL PAGES: 66 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro/Marlboro 100's 43 Second Cover Ad (B/W) $8,690.00 Benson & Hedges 100's 21 4/Color Bleed Page 4/Color Ed. 7,920.00 Deluxe Ultra Lights/ Bleed Menthol (Page 44) Salem Lights/Lights 100's Back Cover 9,240.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $25,850.00 999€}0LOW
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0 MAGAZINE: The Ring En Espanol , TOTAL PAGES: 68 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 65 Second Cover Ed. $ 990.00 Winston King Size 4/Color Bleed Back Cover $1,069.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,059.00 Note: Costs taken from Leo Burnett contract. 95900EQfiiflZ
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MAGAZINE: Temas TOTAL PAGES: 64 ISSUE: October 30, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 60 Winston King Size Page 4/Color $2,645.00 Marlboro (Page 9) Bleed Third Cover Ed. 2,794.50 Players Kings/100"s/ 4/Color Bleed Back Cover 3,133.75 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $8,573.25 LS900L0V0Z
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MAGAZINE: TV y Novelas TOTAL PAGES: 66 ISSUE: October 3, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges Back Cover $1,257.00 100's Deluxe Ultra 4/Color Bleed Li ghts/Menthol TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,257.00 Note: Cost taken from Leo Burnett contract. 8S940Z.QixS?,:.
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MAGAZINE: TV y Novelas TOTAL PAGES: 70 ISSUE: October 17, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 67 Second Cover Ad (B/W) $1,163.00 Salem Lights/Lights 4/Color Bleed Back Cover 1,257.00 100's 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,420.00 Note: Costs taken from Leo Burnett contract. 62900LQVpZ
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MAGAZINE: TV y Novelas TOTAL PAGES: 66 ISSUE: October 31, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Back Cover $1,257.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,257.00 Note: Cost taken f rom Leo Burnett contract. U5'9Ctt}zo3rC1z
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• MAGAZINE: Vanidades Continental TOTAL PAGES: 116 ISSUE: October 1, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $1,780.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,780.00 19900Lt}Vtkw
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MAGAZINE: Vanidades Continental TOTAL PAGES: 116 ISSUE: October 15, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Page 4/Color Ed. $1,320.00 Menthol (Pg. 11) Bleed VANIDADES SUPPLEMENT - TOTAL PAGES 36 NO CIGARETTE ADS TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,320.00 Z5'S't3f}LQbqz
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MAGAZINE: Vanidades Continental TOTAL PAGES: 116 ISSUE: October 29, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 113 Second Cover Ad (B/W) $1,650.00 Salem Lights/Lights 100's 4/Color Bleed Back Cover 1,780.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $3,430.00 C990oz4t4z

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