Tobacco Documents Online

0 4 LE O BURNETT U.S.A. ADVERTISING PRUDENTIAL PLAZA - CHICAGO, ILLINOIS 60601 • 312-565-5959 March 1, 1985 Mr. James Thompson Philip Morris U.S.A. 120 Park Avenue New York, New York 10017 Re: Philip Morris U.S.A. - Spanish Magazine Competitive Spending for October 1984 Dear Jim: Attached is the Spanish magazine competitive report for October for those publications used by Philip Morris. Information for this report was obtained from copies of the magazines. Latin, N.Y. was unreachable for competitive information. Costs are calculated on current rate cards-gross-one-time rates unless noted. A summary of total spending ranked by company precedes this report. Sincerely, LEO BURNETT U.S.A. Sharon Hadanak Print Coordinator /1 al attachments cc: Mrs. Cheryl Lee - PMCo. Ms. Virginia Gong - PMCo. 'Welaidr,. \rnvfrr;ion; •l,ihrrss•-Au( ~la;rid•f;nnnknk•}irirvl•linLoln•tirisbanr, •lirnl~•tiu" nn, \ire, •Cair'o- t,arnrns Copeuha-f'tt • ilr•trrut • lrat;rrrt • i;r.n;; hwn, huo ln Lirmpnr • I,r1ndnn • I,nS \n1r1r~• %tndrrd \,anil" 11rlfer~urn~ ~te.irn Crt~. 11r;in:i ~}ilan ~tuntreaf \0+ lur6 s~,11 1 uan - S++nti;t2n • ti,uttii lhf tttinL)o • ~4dO f'ttu(u • Sin[u;)urr • ti% dne~ 'fn6cn • "(nruntu lteiii:~etuu