Philip Morris
Philip Morris Magazine Summer 860000 the Best of America
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Document Images
Y uu're alone in a darkened
cockpit, hurtling through the
night at 300 miles per hour
All you have to do is land a
25-ton jet the size of a tennis
court on a patch of moving deck space about
the size of a small mobile home.
If you're lucky, the sea will be calm and the
deck won't be pitching up and down in the
waves. There might even be a moon to show
you where you're going. But likely as not,
there'll be a thick cloud cover, and looking
out the window will be as useless as trying to
see the bottom of the mug through the black
coffee you and your fellow pilots guzzle in the
Ready Room between flights. And, just your
luck, the ocean will probably be running
high, bobbing the =ier up and down like a
cork in a bathtub.
Three miles out you should see the red
"drop lights" on the rear of the carrier. That
means you're at least lined up correctly with
the ship's 700 precious feet of runway space.
Being in the right place at the right time is
not unimportant to you. The cost of landing
too low is high: you fly your jet smack into the
reinforced steel plates of the back of the carrier
and they'll send people out to scrape you off
in the moming. The cost of landing too high
is missing the restraining cables that stop the
plane, and having to "bolter"-to point your
nose upward, swoop back around the carrier,
and try the whole thing again. Some new
pilots require a dozen attempts before they
get it right.
As if having to do it at all ~veren't bad
enough, each landing is being watched, ana-
lyzed and criticized by your peers, whose
opinions you value, and by your superiors,
whose opinions can affect your career. There
are TV cameras bolted to the deck, and in the
rec rooms below people stand around watch-
ing your landings like segments of lt'tde
IE"brld of Sportr, commenting on style and
technique. Numerical scores are immediately
posted for each pilot, so everyone knows
where you stand even before you get to sit
down, light up a cigarette and give the adren-
aline some time to recede.
Eaperts who measure such things-the
doctors and psychologists who tape electrodes
all over people to find out how frightened
they are by different situations-agree that
making a night landing on an aircraft carrier
is the scariest thing a human being can do.
And Lt. Cary "Dollar" Silvers, a 31-year-old,
baby-faced Navy fighter pilot from Atlanta,
agrees.
"Making night landings is what I get paid
to do," he says. "All the rest is fun."
Right: Dollar
Far right: Fligbt gear
14 PHILIP bfORRIS MAGAZINE/SUMMER 19RCi

he men and women who take
this scary and risky business in
stride are the elite members of
T
the Navy's fighting fraternity:
the fighter pilots. It takes about
three vears and costs S 1 million to train each
of them to fly the F-14 Tomcat-the most
expensive and sophisticated piece of machin-
ery in any nation's military arsenal. "God's
own sportscar," as one of them affection-
ately-and respectfully-refers to the plane;
"a Federally subsidized motorcycle," quips
another.
Commander Skip "Torch" Nelson sits in
the VF-43 Squadron's Ready Room at the
Oceana Naval Air Station in Virginia Beach,
Virginia. (All pilots acquire nicknames dur-
ing Aight training ehat replace their given
names in conversation and become their radio
call signals. At Oceana, VF-43 indudes Stork,
Ribit, Flaps, Rex, Harpo, Boomer, Monkey,
Wolf, Mad Dog, Bad Bob, just plain Bad, PJ
and Peaches. Some of the names are fairly
easy to figure out. The derivation of others is
less clear and probably best left unexamined.)
Torch, a handsome, muscular man of 41
who grew up in southern Florida, draws re-
flectively on his cigarette and talks about the
kind of people who become Navy pilots.
"They're the last of the cowboys," he says.
"Back in 1836, they would have been gun-
fighters, squaring offagainst the bad guys. A
century earlier, they would have been pirates.
Even earlier, they would have been gladiators
fighting in the arena amidst the sawdust,
playing for the big chips, with no way to walk
out unless you win."
Torch is typical of the current generation of
fighter pilots: self-possessed, smart and sur-
prisingly articulate about themselves and their
chosen career.
The post-%F%orld War II generation of
fighter and test pilot legends-men like
Chuck Yeager-would rather have made
night carrier landings blindfolded than talk
about their work, much less about them-
selves. They personified those qualities of
courage and daring that author Tom Wolfe
memorably described as The Right Stuff.
They not only had it-they uerr it. And it
would have been terminally uncooi for any of
them to try to put it into words.
But their successors today are the products
of different situations and different times.
They're all college-trained officers who share
the same need to fly as those early pioneers,
but who reflect the changes that have taken
place in America.
Commander Herbert "Snake" Burton, 41,
studied veterinary medicine at Georgia
Southern College. When he graduated in
1966 the Vietnam war was building up.
"I wanted to do something to serve my
country," he says, "so I went to OCS and got
First, and foremost, they all love to fly. They love "flying the
machine." They need to fly. They have to do it.
Slim, pretty 30-year-old Lt. Linda "Peaches" Shaffer, one
of the few female Navy pilots, wanted to fly as far back as she
can remember. She grew up in Valley Forge, Pennsylvania,
and received a degree in Systems Science and Engineering
from the University of Pennsylvania. After working as an en-
gineer for Hughes Aircraft and taking private flying lessons,
she realized that the military was the only way to achieve her
ambition of flying the big planes and eventually being consid-
ered for NASA's astronaut program.
Commander Peter "Stork"Burggren
As Peaches frankly expresses it, "Flying is the only thing
I've ever felt driven to do."
Lt. Marty "Flaps" Hile, 29, dreamed of flying while he
grew up in the small town of Taylorville, Illinois. He got a
private pilot's license when he was a teenager but small
planes just whetted his appetite. He majored in mechanical
engineering at Purdue, but, as he says, "I just became bored
with everything else. I knew that the only thing I wanted to
do was fly jets."
Commander Peter "Stork" Burggren, the 42-year-old, tall,
gray-haired Skipper of the UF-43 Squadron, combines rugged
male-model looks with an easy sense of the authority of com-
mand. "I was always turned on by the thought of flight," he
says of his boyhood in Minnesota. "And since I started flying
there's never been a day when I didn't wake up thinking,
'This is great!. "
Lt. Bob "Bad Bob" Brauer, a 29-year-old Annapolis grad-
uate who grew up in Kansas City, sounds almost poetic when
he talks about the experience of flying.
"The planes are pretty and fast," he says. "It's a real sen-
sual thing: you're up there on a beautiful blue day, looking
down through the douds at the whitecaps on the surface of
the water, watching the dolphins jumping. You're on your
own, away from all the roads and rules and structures. It's just
you and this beautiful world and this phenomenal machine.
And then you fire the afterburners and they catapult you up
30,000 feet in a minute with a big kick in the pants. It's an
incredible physical rush. And it makes up for all the lousy
rainy nights with lightning cracking the sky open while you're
trying to find that one spot of light on the carrier somewhere
down there before you run out of fuel,"
One junior officer waiting for an assignment to flight school
describes his motivation simply and dearly. "I llke to go fast,"
he says. "I mean, really fast."
PHIllP MORRIS MAGAZ17dE/SUMMER 1986 15

i
:
my wings. In those days we were pretty cocky.
Our attitude was, 'Show me where the war is,
I want to kick ass and take names'."
Within a few years, however, many young
men in college were protesting against the war
and trying to figure out how they could avoid
serving their country. "It was pretty bad in
the late '60s and early '70s," Torch recalls,
"You almost looked for signs saying 'Sailors
and dogs keep off the grass.' But that's almost
completely changed in the last few years."
Of the 29-person VF-43 Squadron at Oce-
ana today, only Snake and Lt. Commander
Jerry "Ribit" Merritt have actually flown in
combat.
"The new people are different, there's no
doubt," Snake says. "Today they come in for
better reasons. They're more dedicated to aca-
demics and to having careers. They're re-
quired to do more to get through training
because the machines themselves are more
demanding and more sophisticated,"
The pilots still do everything within their
power to maintain their long-standing and
thoroughly justified reputation for wild Gving
and boisterous conduct. The faint-heaned are
well-advised to avoid the mid-week pilot par-
ties at the Miramar Naval Air Station near
San Diego. At their very best, they combine
the more extravagantly anti-social elements of
Animal House and Friday the 13th.
But even Dollar has felt the winds of
change at his back.
"For the first few years, everybody's a
rowdy hot dog. But people tend to mature.
They get married and have kids. They think
about what they do. The intensity and pres-
sure still generate a lot of steam and that has
to be blown off, but basically you've got some
serious people doing a serious job."
Even the nature of the intense competition
that underlies the camaraderie has changed. It
used to be that the best flier was the best man.
Today, the pilots compete to score the highest
on evaluation sheets that cover everything
from management skills and leadership, to
speaking and writing ability. Some pursue
graduate degrees in their spare time,
T wo overhead screens dominate
the small, highly air-condi-
tioned room with an eerie,
flickering green light. Loud-
speakers squawk scraps of pi-
lot-controller dialogue. The right-hand screen
is filled with columns of numbers that change
dizzily every second: speeds, angles, altitude,
G-forces, rates of climb and descent. The
other screen shows, with pencil-line computer
graphics, the view from inside the cockpit of
an F-14 Tomcat.
"You've got a bogey {MIG] at your high 6
o'clock," a voice crackles.
The man at the keyboard terminal types in
16 PHILIP MORRIS MAGAZINE/SUMMER 1986
The Tactical Air Crew Training Simulator (TACTS) can visualize actual mock dogfights
Lt. Commander Chuck "Turps" Turpin conducts one of the morning briefings in VF-43's
Fma

some instructions and the screen flashes an-
other set of images. Now two planes are
dearly visible: the big F-14 below and a
smaller enemy MIG above and just slightly
behind. Within seconds the F-14 has fired its
afterburners and jumped to the top of the
screen. Executing an enormous arc, it comes
down behind the MIG. Little dash-like lines
spew from its nose, headed for the MIG's tail.
The MIG falls toward the bottom of the
screen. The figures on the right immediately
include a new tabulation: a probable kill per-
centage. It was 87 percent unlikely that in this
situation, the enemy could have avoided be-
ing blown to smithereens.
This particular dogfight to the death be-
tween a Navy F-14 and one of the smaller,
more MIG-like foreign planes the Navy leases
for training purposes, actually took place sev-
eral months ago in the peaceful skies off the
coast of North Carolina. Because it included
some interesting battle situations, the com-
puter tapes of this flight have been kept and
shown over and over to the VF-43 pilots.
The Tactical Air Crew Training simulator
at Oceana is the state of this particular art.
Each of the VF-43 Squadron's hops is re-
corded by computers which can translate the
information into three-dimensional visual im-
ages. VF-43 is the Adversary Training
Squadron-the pilots who fly the "MIGs"
and run the enemy's "play book," so to
speak, against Navy fighter pilots from all
across the country.
In addition to what the pilot saw from the
cockpit, the computer can show what the
engagement looked like from above, from
below and from the side. Any moment can be
frozen and dissected, or played back and al-
tered.
Watching the pilots pore intensely over
every second of these tapes, examining them
from every angle, punching in different in-
structions to see how infinitesimal variations
in speed or direction would have changed the
outcome, you get a sense of the kind of fast
thinking it takes to be a Navy flier.
As Bad Bob puts it, "You cari t stammer
and stutter through the thought process when
you're dosing on an enemy plane at nine
miles a minute. You have to be able to think
several miles ahead of your airplane. You
have to make very quick, correct decisions."
As a result of this kind of mental training,
fighter pilots develop an intense awareness of
their environment. They know where they
are, physically and psychologically, at all
times.
"Some people standing at a bar will reach
out and accidentally knock over a can of
beer," Torch explains. "But if a Navy aviator
does that, no matter how drunk he may be,
he'll stop and figure out how he misjudged
the angle of what he was reaching for, and
OUTOFCONTROJJ
There are technical descriptions for what happens-clinical
terms like "uncommanded motion" and "stalled wing and
yaw." What they mean is that one minute you're flying along
peacefully and the next minute your plane is tumbling crazily
toward the ground at 22,000 feet per minute. You are Out of
Control.
Lt..Ylarty, "Flaps"Hi1e
It will happen to most pilots only a handful of times dur-
ing the course of their careers. But when it does, "It sure gets
your attention," as Lt. Linda "Peaches" Shaffer grimly puts it.
"Usually you can sense problems as they're developing, but
every so often you get hit with an'I'11 go to church every Sun-
day for the next lifetime if I ju.tt get out of this one' kind of cri-
sis. That's where our training comes in."
Lt. Shaffer is one of three instructors at the Out of Control
Spin School at the Oceana Naval Air Station.
Lt. Martin "Flaps" Hile is another instructor. "We try to
teach people to keep ca1m, to neutralize the problem and to
analyze the situation," he explains. "The first thing we tell
them is: 'recage your eyeballr'-in other words, when every-
thing is going crazy around you, slow down and relax and
pick up as much useful information as your instruments will
give you and get your brain thinking again. That isn't easy to
do when one minute you're being pushed back in your seat
by the force of gravity and the next minute you're floating up
against your harness while every second the horizon is going
by in a different direction."
The day-long program is popularly referred to as "A Short
Course in Practical Bleeding."
The head of the Out of Control School is Lt. Commander
Herbert "Snake" Burton, a man who has seen a good number
of spins in his time, including a few during his more than
300 combat missions over Vietnam.
"A good pilot will fly right to the limit of the envelope
without exceeding it," he says. "Fighter pilots always fly right
at the edge, so we rehearse possible situations to help them act
instantly and correctly. Our success is in the numbers: since
the Out of Control syllabus was started, the numbers of ina-
dents are down and we haven't lost a pilot or a plane through
an out of control situation. We save money and we save lives.
That's very important and very satisfying."
PHILIP MORRIS MAGAZINE/SUMMER 1980 17
1
11
I

t
1
TOPGII
When American F-4 Phantom jets first started dogfights with
the enemy in the skies over Vietnam, the results were disas-
trous. The big, sophisticated, clumsy American planes were
being creamed by the smaller, simpler, faster Soviet-built
MIGs. For every two enemy aircraft we shot down, we lost
one plane of our own-a deadly 2-to-1 ratio. In Korea, the
ratio had been a more successful 17 to 1, and World War II,
it had been 15 to 1. Something dearly had to be done.
A group of air combat experts got together at the Miramar
Naval Air Station near San Diego, and started to rethink our
entire approach to war in the air. This was the beginning of
the Top Gun School (named for an annual fighter pIlot com-
petition) which is now probably the toughest and most presti-
gious military outfit in America.
When the air war was resumed in Viemam early in 1972,
it was clear that Top Gun's lessons had been well learned: the
kill ratio dimbed to 12 to 1. Top Gun graduates claim the
only air kills since the Viemam war: in 1981 two F-14s from
the carrier USS Nimitz shot down two Libyan SU-22 jets over
the Gulf of Sidra. Top Gunners also led the April 1986
bombing raid on the Libyan capital of Tripoli.
One of the hottest movies of this summer is Top Gun,
made with the cooperation of the Navy Department, and
based on the training at the Miramar school. Tom Cruise stars
how he knocked over that can of beer."
The best pilots also share the urge, the
desire, the need to push their experience right
to the limit. Each aircraft has its own particu-
lar "envelope": the Gmits within which it can
operate. Most people are content to live their
lives within the envelopes of their own experi-
ences. But fighter pilots have to go further,
higher, faster: they have to push the edge of the
envelope.
"It's actually an addiction," one of them
says. "You have to do it, you have to have it.
When you do, you're euphoric. When you
don't, you suffer withdrawal."
The problem, of course, is that if you push
the edge of the envelope too far, you may not
be able to get back inside in time. Outside the
envelope, the plane flies you instead of the
other way around. So it's flying that fine line
between experience and excess that provides
the deadly underpinning of excitement that
motivates and inspires the great pilots.
T n the Ready Room at VF-43 NAS
Oceana, there's a phone booth with a
working pay phone inside it. The
booth was a_gift from a fleet fighter
Two liquids Navy
coffee and jet fuel.
A Top Gun pilot told actor Tom Cruise that there were only four
things worth being in life: an actor, a rock star, President of the
United States and a jet fighter pilot.
with Kelly McGillis. The film's producers are the dynamic
Hollywood duo of Don Bruckheimer and Jeny Simpson,
whose earlier hits indude Flashdance and Beverly Hills Cop.
A survey of fighter pilots at Oceana who have seen the film
produces high marks. The spectacular flying scenes are rated
as accurate and true to life. The romance is rated as mushy.
Tom Cruise is rated as excellent. Kelly McGillis is rated as
Out of Control. 9
ilots depend on:
squadron that got suckered by VF-43 A slow speed flight is like a knife fight in a
pilots into a classic maneuver called a Phone phone booth
Booth. So they presented an actual phone
booth as a classy tribute. The walls of the MIGr, sex, and rock 'n' roll
booth have been inscribed with graffiti by
various hands:
It's better to have turned and died than never
to have turned at all
A MIG at your 6:00 is better than no MIG
at all Speed is life
18 PHILIP MORRIS MAGAZINE/SUMMER 1986
The Ready Room has the look of being
used by people who are busy doing other
things: the wom linoleum floor; the big um
always filled with fresh hot coffee; the mug
rack with each pilot's nickname printed
above the pegs, next to the stacks of styro-
foam cups that everybody actually uses; the
chalky blackboard for the briefings before and
debriefings after each "hop"; the magazine
rack with neatly labeled slots for everything
from Aviation Week to Soviet Press Review.
Groups of pilots stand around in their
green flight suits and black boots, talking
quietly and intensely, their arms and hands
creating complicated arcs of flight as they
describe events that have just taken place
miles above this room.
On the last hop one of the men was given a
fright by a plane he didn't notice flying right
beneath him. He's smiling at the ribbing he's
raking-"Tally-ho!" his colleagues say as they
clap him on the shoulder-but it's dear that
he's embarrassed. Observing the scene, a pilot
comments, "That's one of the great things
about this business: it's self-regulating. At the
end of each day you know whether you're the
hero or the goat. There are no gray areas. And
if you screw up today, you can go back up
tomorrow and dean the slate."
A newly-commissioned young officer, ea-
gerly waiting for his orders to report to Navy
flight training at Pensacola, stands looking
around the Ready Room. Not so much in
awe as if simply stating an obvious truth, the
young officer says, "This is where the heroes
of the '80s are, man. Right here."
t

OVERTAXED
4
NOTEBOOK
D.C. GROUP BATTLES CORPORATE FREELOADERS
Because any changes to tax laws
are certain to affect American
con.rumerr, we at Philip Morris
Magazine will continue to follow
the issues of taxation and tax re-
form. We recently paid a visit to
the Offices of Citizens for Tax
Jurtice, an organization working
for fair distribution of the federal
tax burden.
By now, everybody knows that
many profitable companies in
America pay little or no income
tax. But few pcople realize that
in order to make up for the
companies that get off scot-free,
others must shoulder the bulk of
the nation's corporate tax bur-
den.
In other words, when it
comes to federal income taxes all
corporations are not created
equal. Although many compa-
nies-induding Philip Morris
U.S.A-pay their fair share of
income taxes and more, some of
the nation's industrial giants
continue to reap the benefits of
tax code loopholes.
"We have a tax system that
seems to reward some compa-
nies and penalize others," says
David Wilhelm, executive direc-
tor of Citizens for Tax Justice
(CTJ), a Washington, D.C. or-
ganization that reports on the
companies that do and don't
pay taxes.
Wilhelm compares, for exam-
ple, the radically different figures
for Philip Morris and Boeing,
the well-known aerospace firm
based in Seattle. Between the
years 1981 and 1984, according
to CTJ figures, Philip Morris
paid nearly S 1.5 billion (nearly
one-third of its net income) in
federal income taxes. During the
same four-year period, CTJ re-
ports, Boeing not only avoided
income taxes entirely on its 52.1
billion in profits-it actually re-
ceived 5285 million in tax re-
Robert Mcln,~yre (left) and David Wilhelm of Citizen.r for Tax Jurtice
funds. So according to CTJ,
while Philip Morris was pouring
money into federal coffers,
Boeing was taking money right
back out.
The news is no better for the
tobacco industry as a whole. In
its 1981-84 study of 275 com-
panies in 25 different industries,
CTJ found that tobacco compa-
nies devoted the highest percent-
age of their profits-36 per-
cent-to federal taxes. Aerospace
companies averaged just 4.4 per-
cent, while the average for all in-
dustries was 15 percent_
Textile companies, by com-
parison, paid an average of 33.5
percent of their profits in tax,
according to CTJ figures, while
food companies paid 21 percent,
electrical companies paid nearly
12 percent, chemical companies
6 percent and telecommunica-
tions companies 2 percent. The
ten financial-service companies
surveyed by CTJ-induding
banks and investment firms-
received tax refunds of S 139
million, reducing their tax rate
to an astounding 2.9 percent!
Wilhelm blames the tobacco
industry's excessive tax burden
on a "crazy quilt" system of tax
loopholes, or "tax incentives," as
they've often known. According
to CTJ, a federal program of
corporate tax breaks was insti-
tuted in 1981, with the idea
that tax relief would stimulate
investment and employment.
There are two problems with the
program, according to CTJ.
First, certain industries (such as
aerospace and telec.ommunica-
tions) have been more able to
take advantage of these breaks
than others (such as the tobacco,
food and textile indusrries).
Worse, the tax breaks have not,
according to CTJ, actually
achieved their intended goals.
' "There's no reason to believe
that companies that pay nothing
are any more efficient than com-
panies that pay a lot," Wilhelm
says. As a matter of fact, he
claims, "we have evidence to the
contrary. "
Wilhelm says many compa-
nies have received huge tax
breaks over the past four years,
yet actually laid off workers and
invested less in their operations.
During the years Boeing re-
ceived tax ref-unds of $285 rnil-
lion, CTJ reports, the company
cut capital spending by 38 per-
cent and reduced its workforce
by 18 percent. The Whirlpool
Corp., on the other hand, paid
over 42 percent of its income in
federal taxes over the same pe-
riod, according to CTJ reports,
yet increased investment by '6
percent and employment by 5
percent.
According to CTJ, the 44
companies that paid no income
taxes at all between 1981 and
1984 actually invested less and
laid off more workers than the
43 companies that paid the
most tax during the same pe-
riod.
Clearly, under current tax law,
the corporate tax burden is not
distributed fairly or effectively.
But what can be done? CTJ is
rallying for a revision of the tax
system that will eliminate the
loopholes, and return the tax
system to one where everybody
pays their fair share of the tax
burden. The organization has
drawn support from a broad
range of groups, including the
AFL-CIO, the League of
Women Voters, the National
Council of Senior Citizens, the
American Federation of Teachers
and Philip Morris U.S.A.
According to Robert Mcln-
tyre, CTJ's director of federal tax
policy, several of the tax reform
proposals currently before Con-
gress would be a step in the
right direction. The reform pro-
posals "would raise substantial
new revenues from corporations
that are not paying their fair
share," McIntyre says.
Ideally, Mclnryre says, this
would mean at least some tax
relief not only for the individ-
uals, but also for the corpora-
tions, that are now bearing too
large a part of the federal rax
burden.
~
~
PHILIP MORRIS MAGAZINE/SUMMER 1986 19

IN THE NEWS
WEINBERGER KILLS CIGARETTE BAN IN MILITARY
COMMISSARIES
Defense Secretary Caspar Wein-
berger recently stymied the at-
tempts of pipe-smoking Chief
Pentagon Physician Dr. William
Mayer to prohibit cigarette sales
in commissaries or, failing a to-
tal ban, to raise sharply the
commissary price of cigarettes in
order to discourage the use of
tobacco by military personnel.
Veterans' organizations joined
PM USA and others in the to-
bacco industry in a successful
fight against the proposals.
Eventually, Weinberger con-
cluded that a sales ban "would
constitute the beginning of a
bad precedent" because "other
products which some people
might consider offensive or un-
desirable" might also become
the target of similar bans. Wein-
berger also noted that a ban
would cause members of the
military, retired veterans and
their families to lose "an old, es-
tablished and valued portion of
military compensation."
At the same time, the Secre-
tary of Defense has issued a
comprehensive anti-smoking di-
rective.
Dissemination of information
on smoking is a central element
of Weinberger's plan. He said,
"I have conduded that we
should give the education plan a
reasonable chance to persuade
people of their own free will to
decrease or elimin.ate their own
smoking."
The Defense Secretary's deci-
sion to focus on education was
praised by The Tobacco Insti-
tute. The cigarette manufactur-
ers' trade association has consis-
tently supported education
programs that preserve freedom
of choice and has criticized pro-
posals that call for complete bans,
In ;11ay 1945 a soldier tells the home town folks about his experiences overseas.
In October 1969 a member of the 3rd Brigade of the 9th
Division takes out time for a smoke near Saigon.
20 PHIUP MORRIS MAGAZINE/SUMMER 1986
HEALTH SECRETARY
BACKS FREE CHOICE
Parting ways with the American
Medical Association over bans of
cigarette advertising is Dr. Otis
R. Bowen, Secretary of the U.S.
Department of Health and Hu-
man Services. Bowen says he
cannot support the AMA ad
ban proposal because it has not
been determined that advertis-
ing promotes smoking among
youth.
This spring, Bowen told re-
porters that the role of govem
ment is to provide the public
with medical information about
smoking. He said, however, that
Dr. Otis R. Bowen
he supports the "freedom of in-
dividuals to do what they want
to do."

P M NOTEBOOK
!
t
;
PEOPLE
FIREFIGHTER TAKES DISMISSAL OVER SMOKING
TO COURT
OKLAHOMA CITY-As a
boy, Greg Grusendorf rode his
bike to his father's fire station
here, and soon decided firemen
were "Number One." By junior
high, he knew there was noth-
ing else he'd rather do than be
part of that proud department.
Today, the outcome of a suit
in a federal appeals court about
his being a smoker stands be-
tween him and his realization of
that dream.
The story begins shortly after
Greg turned 21, when he
started to prepare for the depart-
ment's physical and written ex-
ams. The first time around,
Greg failed. Undaunted, he be-
gan preparing for the next round
of tests by working out to build
up strength, and studying books
on fire service.
But while Greg planned and
worked for his future, the fire
department began something
new itself. A policy was insti-
tuted in 1984 to require rookie
firefighters to be nonsmokers
both on and off the job during
their first year of employment.
Interestingly, the city also
tried to make the smoking ban
part of the collective bargaining
agreement for all firefighters-
nearly half of whom smoke-
but the union stoutly refused to
budge on the issue.
But because rookies cannot
join the union until their one-
year probationary period is com-
pleted-and technically are not
union members-city fathers
were able to force nonsmoking
restrictions on the new recruits.
Although Greg had enjoyed cig-
arettes for several years, he felt
nothing so minor would stand
in the way of his dream, so he
quit smoking.
Greg sailed through the next
series of written and physical
tests, placing in the top five per-
~
Former fireman Glen Brusendorf is suirtg for his rights.
cent of 500 applicants last fall.
On November 30, 1984, he be-
gan classes at the Oklahoma
City fire training center, along
with 25 other rookies.
Just two weeks later, how-
ever, Greg found himself stand-
ing before department officials
stripped of his job without ex-
planation or inquiry, and sum-
marily escorted out the back
door.
His crime? Being observed
smoking a cigarette while off-
duty at a local Dairy Queen and
later admitting his action when
questioned by superiors.
"In the rookie classes, there's
lots of pressure," Greg explains.
"I hadn't done any real book
work since high school. The
smoking ban only applied to
rookies, so you'd see the other
firemen smoking around the
training center. ... Still, when I
was in rookie school, well, I
hadn't been that happy in a
long time," he adds, his soft
Sooner twang catching with
emotion.
On December 14, while rid-
ing to lunch off-duty in a car
with three other trainees, Greg
was offered a cigarette by one of
the other rookies. He lit up,
joining his fellow rookie, then
entered the ice cream store,
extinguishing his smoke.
But he was observed by a
district fire chief, who reported
the incident.
Apparently, the district chief
had not known which rookie
was smoking, so the entire
rookie lunch group was rounded
up and told if the smoker did
not speak up, they would all be
disciplined-whatever that
meant. Greg raised his hand. Si-
lently, he was taken off to head-
quarters, where he received his
dismissal papers on the spot, no
questions asked,
"I knew I'd goofed, but I fig-
ured I could tell my story. I did
expect to be disciplined," Greg
says, more dismayed than bitter.
"I thought it would be Gke
the military .., if you were
caught, they'd probably have
you wash trucks or something.
But they definitely made an ex-
ample of me. I'd seen other city
employees disciplined at my old
job but it was nothing like
this."
The U.S. District Court re-
cently dismissed Greg's case, nil-
ing that Greg had voluntarily
accepted employment with fiill
knowledge that he would be re-
quired not to smoke at any time
during his probationary pe-riod.
But the court did not address
Greg's claim that the agreement
violated his right to privacy and
constituted unwarranted govem
ment intrusion. The case is on
appeal to the Tenth Circuit
Court in Denver, where Greg
may have a better chance to
provide details of the case.
"The real question here is
how far the government can go
in legislating what people do on
their own time," Greg's attor-
ney, Steven 1`r1. Angel points
out. "It's at odds with jurispru-
dence to force a waiver of con-
ducting your lifestyle in a lawful
manner.
"If you're prevented from
smoking, is the next step to reg-
ulate how you conduct your
homelife? They could conceiv-
ably look at drinking, your diet,
even your sex life," Angel says.
While the law suit winds
through the courts, Greg has
tried to put the pieces of his life
back together. Greg now works
as a truck driver and route sales-
man for a beer distributor. The
hours are long and the money is
better than rookie's pay, but
Greg admits it's a job rather
than a career.
The fire department in Nor-
man, a neighboring town, held
tests not long ago, and while
Greg placed eighth out of close
to 300 applicants, during the in-
terview he was singled out as the
rookie fired for smoking.
"This firing will be a black
mark against me anywhere I
go," Greg sighs.
If he wins his case, however,
Greg is prepared to return to the
fire department. "I know it
would be different," he says.
"But I'd still go back."
1
PHILIP MORRIS MAGAZINE; SUMMER 1986 21

CllRIOSTT~ES:
THE RIGHT
SNUS
Quickly now, w'hat's a "foom~"
When was the last time you had
some really good "snus"?
If you faltered on any of your
answers, take heart, for you can
now consult the new English
language edition of Ernst Voges'
Tobacco Encyclopedia, recently re-
leased by Tobacco Journal Inter-
national (Mainz, Germany, 467
pages, $50). Inside this hefty,
well-bound volume is the
knowledge that a foom is the
"thick, round mouthpiece of a
Middle-Eastem water pipe,"
that fidibus is a "rolling paper
strip used for lighting pipes in
the Romantic era," and that
snus is a type of "course-
grained, highly moist snuff ' fa-
vored in Scandinavia.
Even a quick glance at the
Tobacco Encyclopedia yields a de-
lightful handful of facts. During
the 16th and 17th centuries, for
example, smokers used a red-hot
glowing coal of juniper to light
their pipes. Alfred Dunhill in-
vented the sandblast pipe.
Ground-up figs are added to
many chewing tobaccos for fla-
vor. The first machine capable
of producing 1,000 cigarettes
per hour was not invented until
1927. And so on.
In addition to the exhaus-
tively cross-referenced 360-page
encyclopedia which makes up
the bulk of the book, over 100
pages of scholarly artides are ap-
pended to shed light on such
topics as the history of tobacco,
~ its cultivation and manufacture
into tobacco products, the chem-
istry istry of the leaf, and its taxation.
~ It's all here in a single book,
from "Aargua" (the center of
~ the Swiss cigar industry), to
zware" (a specific type of dark,
~ fine-cut Dutch tobacco), exhaus-
z tively researched and finely illus-
o trated with some 31 color plates
dotted throughout.
~ -Roderick Graham
Smoking in the White House
was for many years very much a
gentleman's privilege.
From the early 19th century
until the early 1930s, every state
dinner concluded with the Presi-
dent leading other male guests
into the "smoking room"-usu-
Franklin D. Roosevelt
ally the Green Room, the mas-
culine equivalent of the ladies'
Red Room-for political con-
versation, liqueurs and a good
stogie.
The history of the President
and tobacco, in fact, is a long
and colorful one, dating back to
the first Administration. At his
Mount Vernon home and plan-
tation, after all, George Wash-
ington rasied tobacco as the
main cash crop, not unlike thou-
sands of small farm families to-
day. James Madison was evi-
dently the first President to
Gerald R. Ford
AN EXECUTIVE PRIVILEGE
regularly smoke the "see-gar," as
cigars were known back then,
and continued to do so until his
death in 1836 at age 85.
General Andrew Jackson,
elected President in 1826,
smoked cigars and pipes and
chewed tobacco. Jackson pre-
ferred smoking from long-
stemmed white day pipes while
relaxing with his family in front
of a fire, reading out loud or
discussing the day's events.
Jackson loved to chew tobacco
so much that his Tennessee es-
tate, the Hermitage, was deco-
rated with brass spittoons.
Evidently, Jackson's example
of chewing tobacco caught on
with the wild westemers who
invaded the White House dur-
ing his first Inauguration. Dur-
ing a brawl that erupted among
the backwoodsmen supporters of
"Old Hickory" at the inaugural
festivities, china was smashed,
ladies fainted and the White
House sofas and rugs became
stained with tobacco.
Another U.S. General who
became President, Zachary Tay-
lor, was a regular smoker. "Old
Rough and Ready" Taylor re-
laxed with his cigars in the pres-
ence of male companions such as
his son-in-law, Jefferson Davis,
John F. Kenned},
who later became the President
of the Confederacy. Taylor's ci-
gars were said to bother his wife
Margaret, however, and the
President respected her by
putting them out whenever she
entered the room.
No other President was more
closely associated with cigars
than Ulysses S. Grant. In fact,
when he ran for President in
1868, his relish for tobacco was
immortalized by the song "A'
Smoking His Cigar." Even dur-
ing the final moments of the
Civil War, as Grant approached
the courthouse at Appomattox
to accept Lee's surrender, the
scruffy little General was seen
clenching his cigar. Nearly every
political cartoon from his public
life portrayed him with the ever-
present stogie.
Warren G. Harding, Presi-
dent during the early 1920s,
was like Andrew Jackson in his
use of tobacco in several ways.
He was the first President to
smoke cigarettes and evidently
the last to chew tobacco, but
with both he was put to task by
his imperious wife Florence,
whom he nicknamed-not too
kindly-"The Duchess."
When Harding got to the
White House, she forbade the
=No
{ 22 PHILIP MORRIS MAGAZINE/SUMMER 1986 2040235372

.
President to chew tobacco. "The
Duchess says it isn't dignified to
chew," moaned Harding to his
poker-playing cronies, who were
known as "The Ohio Gang."
But Harding finally found a way
around the Duchess' admonish-
ings: he carried a cigarette in his
jacket, crumbled it and chewed
quickly whenever the Duchess
left the room. He also smoked
pipes and cigars when she went
g shopping.
l
Ca
vin Coolidge occasionally
smoked a pipe, but also enjoyed
the high-qualiry Havana cigars
~ that friends often gave him. "Si-
lent lent Cal" used one-cent
cigarholders for his seventy-five-
cent cigars. On the other hand,
Herbert Hoover puffed only on
the biggest, strongest, finest and
most expensive cigars, often
while his wife served out-of-sea-
son, rare tropical fruit at dinner.
Franklin Delano Roosevelt's
cigarette and elegant cigarette-
holder became as closely associ-
ated with him as the cigar was
with Grant. Political cartoonists
often featured FDR's cigarette-
holder, clenched between his
teeth, chin set. FDR's cigarette
was part of a profile that be-
came a symbol of his age.
More recently, Presidents have
used a variety of tobacco prod-
ucts. John F. Kennedy loved
smoking cigars with his father
and associates, and Lyndon B.
Johnson occasionally smoked
cigarettes. Gerald R. Ford's
fondness for the pipe became so
well-known that early in his Ad-
ministration a flood of pipes
streamed into the White House
as gifts.
Today, while President Rea-
gan himself does not smoke, the
civilized pastime of smoking
survives at the White House.
Cigarettes are provided to guests
at state dinners, and to foreign
dignitaries fond of American to-
bacco.
-Carl Sferrazza
OUT OF
PLACE
When a group of English anti-
smoking activists got together
for a strategy session this winter,
they unwittingly paid tribute to
one of history's greatest-and
most resolute-smokers. The
group met at Churchill College
in Cambridge, England, an in-
stitution named after former
English Prime Minister Winston
Churchill, Churchill, who lived
to the ripe old age of 92, was
rarely seen without a cigar in his
mouth. The man was so closely
associated with his cigar, in fact,
that today many cigar manufac-
turers produce a style
known as a "Churchill"- ; ~
Churchill
with a
"Cburchill'
usually around seven
inches long, similar to
those favored by 1 `
Sir Winston himself.
OVERSEAS
BRITISH SMOKERS BREAK FREE
Readers who have been follow-
ing the tremendous growth of
PUFFS, the Georgia-based
smokers' rights group, will be
glad to learn that similar efforts
are underway overseas. FOREST
(Freedom Organisation for the
Right to Enjoy Smoking To-
bacco), a London-based mem-
bership group, has been ausad-
ing for the rights of Great
Britain's 17 million smokers
since 1981.
"We wouldn't mind if no
one smoked, or if 90 percent of
the adult population smoked,"
says FOREST's director, Stephen
Eyres. "What we mind about is
the personal freedom of mature
people."
Eyres, a 38-year-old econo-
mist and former political candi-
dare, sees the fight for smokers'
rights as the struggle for funda-
mental individual liberties. The
organization has been active in
fighting total bans of smoking
smoking day, FOREST coun-
tered with a "national
busy-bodies week."
While FOREST always rec-
ommends good manners on the
part of both smokers and non-
smokers, the organization's
monthly membership publica-
tion has recently adopted a
slightly more aggressive stance.
This spring, the publication's
name was changed from Stay
Free to Break Free, and it now
features the sort of spunky news
reporting, spirited editorials and
attention-grabbing headlines
that one often finds in English
tabloids.
"We have started to build up
an alternative voice for personal
choice and liberty," says Eyres,
who himself enjoys cigarettes
only on occasion. "We are fight-
ing the nanny-state view of soci-
ery-that the State has the right
to Limit the individual's freedom
to lead his own life."
a
w,
YES, IT'S A &-~=u
CHALLENGE
-TO SMOKERS'= -_
RIGHTS
The front page of a recent
issue of FOREST's colorful
newspaper Break Free,
in public places, as well as in-
creased taxation of tobacco prod-
ucts. When proposals surfaced
to ban smoking on buses and
subways a few years back, FOR-
EST polled the public and
found overwhelming support for
the status quo. When the anti-
smoking lobby organized a non-
PHILIP MORRIS MAGAZINE/SUMMER 1986 23
