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PHILIP MORRIS. ~ MI~GQZIIVE • SPRtLVG 19HB • AtViEFtICA'S BEST . CHARLIE DANIELS ON GRO\NING UP HAMISH MAXNELL ON TAXES CHARLES KURALT ON THE ROAD LARRY KING ON CHILI

Virginia Slims remembers the happy horyiemaker o f 1906. 8 mg "tar;' 0.6 mg nicotine av. per cigarette, FTC Report Feb '85. SURGEON GENERAL'S WARNING: Cigarette Smoke Contains Carbon Monoxide.

ALETTERFR0~9 THE PVBLISHER 7, It took writer Toby Thompson all of four seconds to say "Yes!" to our suggestion that he fly to Alaska within three days to write an article about Iditarod winner Libby Riddles. "Yes," he said decisively, before adding, "Now, what's an Iditarod and who is Libby Riddles?" He found out and his discoveries will delight you. We knew that one of Toby's fortes is finding things. "I spent four years on the road searching for the great American bar," he says. The result was Saloon. It was while doing research for this book that Toby became a con- noisseur of great drives, "One o; the realty great American drives is the one from Anchorage to Seward in Alaska," he says, his voice sharp with enthusiasm. "Just a few miles out of the commuter frenzy of downtown Anchorage you're on the old Seward Highway, and suddenly y Charles Kuralt the inlet to your right is com- pletely filled with massive chunks of ice nearly the size of skyscrapers, with the mountains coming right down to the edge of the road. If you're there in winter, as I was, you go through passes where the snow is plowed two and three times higher than your automobile. When you come to the top of a pass, you look out across the mountains at a view that goes on forever. Toby's articles have appeared in numerous magazines includ- ing Brquire, Playboy, Vanity the newly released None But A Blockhead (from the quote by Dr. Samuel Johnson that "none but a blockhead would ever write except for money") is a native Texan, and a gourmet of fine chili. King didn't hesitate- he snapped at the story, meeting his deadline in record time. Thomas Jefferson's home at Monticello, in Virginia, has re- tained its dazzling beauty-at- tracting millions of Americans to its gracious gardens and stun- ning interiors. In this issue of Philip Morris, photographer Robert Llewellyn brings this subtle beauty to life with a study of Monticello as Jefferson knew it. Llewellyn's photos are well-known: he has published four books induding a photo- graphic study of Washington, (Washington, The Capital) as well as a study of the country- side that nurtured America's third president (Mr. Jefferson's Upland Virginia). L.lewellyn's v'ork has received the Silver er an au Award, New York Art Direc- Rob t L d Fair, and Outside. He teaches writing at Penn State, and is currently working on a book about the modem FBI. Like Toby, we've done some investigating too, and have pre- sented our findings in the "PM Notebook" section. We've found there are a lot of peo- ple-induding Philip Morris chairman and chief executive of- ficer Hamish Maxwell-who object to Senator Robert Pack- wood's proposals to raise excise taxes. We found a husband and wife team whose smokers' rights organization is becoming a job all by itself, In "PM Notebook" you can find out how the AFL- CIO came out against smoking bans. You will discover where in the Ritz-Carlton in Boston you are welcomed if you smoke. We asked for something en- tirely different from Larry King. We didn't want Larry to talk about issues (you see) but about things, in particular one thing- chili. The author of The Be.rt Little Whorehouse in Texas and tors' Club, Communication Arts magazine's Annual Art Award and Art Direction magazine's Creativity '82 Award. Mr. Llew- ellyn has taught photography at the University of Virginia. He was bom in Roanoke and cur- rently lives in the countryside near Charlottesville (just miles Larry King from Monticello) with his wife and dau¢hter. Billboard art is art of a differ- ent kind, but art neverrheless. In this issue photographer Robert Landau presents a series of stud- ies on those roadside attractions that epitomize what Sally Hen- derson-who collaborated as a writer with Landau on their book Billboard Art---cais the modem version of stone age "public communication." Hen- derson holds a masters degree in fine art and is an art consultant who assists some of the country's largest corporations in collecting art. Photographer Landau is an award winner whose work on billboards has appeared in a number of magazines, including Geo, Graphic, Horizon and New West. Charlie Daniels, of course, is one of our most famous and talented country singers. His reminiscences of growing up down home in North Carolina are excerpted by permission of Peachtree Publishers, Atlanta, Georgia. THE DEVIL WENT DOWN TO GEORGIA, by Charlie Daniels, is the singer's autobiography and features fif- teen short stories abut life in the South prior to the 1950s. The book is available for $12.95 at local book stores, or by writing Peachtree Publishers, Ltd., 494 Armour Cirde, N.E., Atlanta, Georgia 30324. Finally, we have an article from TV commentator Charles Kuralt, who spends much of his time at CBS not at CBS, but On The Road finding out how we as a people work and play in this great land. We hope you enjoy this Spring issue of Philip Morris. Guy Smith, Publither PHILIP MORRIS MAGAZINE/SPRING 1986 3

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TABLE OF CONTENTS I JEFFERSON'S MONTICELLO SPORTSWOMAN LIBBY RIDDLES 30 24 HOT STUFF 15 LETTER FROM THE PUBLISHER 3 ANOTHER ROADSIDE ATTRACTION 6 DOWN HOME 10 THE BEST LITTLE HOT STUFF IN TEXAS 15 PM NOTES 19 THE GIRL FROM THE NORTH COUNTRY 24 JEFFERSON COUNTRY 30 SMALL WORLDS 35 THE PARKING METER 38 ON THE COVER Libby Riddles and friend in Anchorage. Photo by: Pierre Gilles Vidoli. Hair and makeup by: Jenny Walder & V'uage. The Philip Morris Magazine Spring 1986 Volume 1, Number 4 Paul Dietrich, Editor-in-Chief; Frank Gannon, Editor; Owen Hartley, Art Director Mark Perry, Senior Editor; Briana Porte, Managing Editor; Elisabeth Squire, Production Manager; Larry King, Toby Thompson, Contributing Editors Guy L. Smith, Publisher; Mary A. Taylor, Associate Publisher Correspondents Senior Correspondents: V. Buccellato, L. Glennie, J. Gillis, G. Powell, D. Nelson, H. Mize. Correspondents: Atlanta: E. Glantz, K. Sass; Baltimore: F. Swartz; Boston: J. Keighley; Charfotte: H. Johnson, J. Jones, F. Rhodes; Chicago: L. Scanlon, E. Van Dyke; Cleveland: C. Miller; Dallas: C. Finch, W. Lott; Denver. J. Gibson, R. Phillips; Detroit: B. Hopkins; Hartford: A. Glaeberman; Houston: J. Love; Jacksonville: G. Wren; Kansas City: D. Alford: Los Angeles: M. Maitino, T. O'Hirok; Louisville: D. Ison, B. Kohl, C. Johnson; Miami: G. Burgess; Minneapolis: P. Bainter; Nashville: R. Martindale; New Orleans: J. Paddock: New York: S. Charney, M. Faulk, 0. Florio, N. Gold, M. Irish, J. Kochevar, G. Leibstone. A. Miller, J. Nelson, B. Quinby, J. Ramsay, A. Roberts, S. Strausser, S. Weiss; Paterson: P. Gregorlo; Philadelphia: J. Chang, J. Chaump; Richmond: G. Choate, J. Frye, R. Moore; St. Louis: J. Petroski; San Diego: C. Evarkiou; San Francisco; C. Roseland,; Seattle: J. Henry; Syracuse: J. Bartek. Philip Morris Magazine is published by Philip Morris, USA, 120 Park Avenue, New York, New York 10017; Frank E. Resnik, president, Prepared by Saturday Review Magazine. Editorial offices: 214 Massachusetts Avenue, NE. Suite 460, Washington, D.C. 20002. Copyright © 1986 Philip Morris U.S.A. All rights reserved. Reproduction in whole or In part without written permission is prohibited. Publisher reserves the right to accept or reject any editorial or advertising matter. Publisher assumes no responsibility for the return of unsolicited manuscripts or art. The material is provided for the reader's information and enjoyment only. Philip Morris U.S.A. does not endorse or assume liability for its contents. Publication date: April 15, 1986. PHILIP MORRIS MAGAZINE/SPRING 1986 5

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obert Landau's striking photos of America's billboards show that they're more than adver- fl tisements-they're art. From inner city walls to the drive- through art gallery called the Sunset Strip, billboards are a colorful part of today's urban landscapes. PHOTOGRAPHY BY ROBERT LANDAU

The first Los Angeles billboard for Superman: The Movie bore only two hands tearing open a shirt to reveal the Superman logo. After several weeks a new billboard appeared featuring the full-length figure of Superman streaking across the Sunset Strip. The Marlboro cowboy, evoking images of the Wild West, independence, and solitude, has been one of the most successful long-running worldwide advertising campaigns. In an increasingly complex society, the cowboy image calls up the longing for simplicity and independence.

DOWN IIOM[ Famed countly singer Charlie Daniels talks about his Carolina childhood BY CBARLIE DANIEGS My home state of North Carolina was first- growth, long-leaf pine trees and pristine dirt roads with broad rivers and narrow bridges. Few people there went to college, and New York City seemed as far away as the moon. Wilmington was a picturesque old city of about forty thousand people, a seaport town with pink and white azalea bushes and mas- sive old live oak trees with Spanish moss hanging from their branches. The Cape Fear River meandered through downtown, and the Atlantic Ocean was about ten miles away. The old house we lived in is on the ouskirts of Wilmington today, but in the late thirties and early forties it was considered quite a ways out of the city. And by today's stan- dards, that old house was quite primitive. It had electricity but no indoor plumbing. We had a hand pump on the back porch and an outhouse in the back yard. And yes, friends, it's true-the Sears and Roebuck catalog spent its last days in the outhouse, growing smaller by the day. The first erotic pictures I ever saw were the ladies modeling lingerie on the pages of that famous catalog. All of our heat in the winter came from a wood-burning stove. I remember taking baths in a galvanized washtub with the side of me toward the fire burning up and the other side freezing. Other early memories are a little less vivid. I remember riding a green tricyde on the front porch, because that was the only place I had to ride. There weren't any sidewalks out where we lived. And I remember a little black puppy my daddy brought home in his coat one day. I also remember the hurt when that little dog was run over. I'm sure that time has colored my memo- ries to some extent, but it seemed that when we lived on the Carolina Beach Road that the moon would shine brighter than it ever has since. And there were so many stars that the night sky looked like country butter stirred up in grandma's molasses. At a pretty young age, I discovered family in general and grandparents in particular. My daddy, Carlton, came from a big, close-knit family of three boys and six girls. There was Johnnie, Jewel, Mable, Odell, Ila, Ona, Eg- bert and Marvin. Although my paternal grandfather passed away very early in my life, my grandmother. Grandma Daisy, was full of life and I loved her with all my heart. She was a pious woman with long chestnut hair that she wore up in a bun behind her head. She was fat and jolly and the very epitome of what a grandma's supposed to be. A visit to her house was a real treat. It meant riding the mules and playing with my cousins Murray and Hector Van and Walton and Jimmy and Mack and Clayton, not to mention our friend, Pete Perkins. There was a creek with a swimming hole and nearby a grove of pecan trees where we went with Grandma Daisy to gather pecans. Her old homeplace was even more primi- rive than our house. It had no electricity and no running water, but Grandma Daisy cooked scrumptious Southern meals on a wood cookstove, and the water from the well was dear and sweet. There was always home- made butter and fresh watermelon in the summertime, and fireplaces and 9atirons and kerosene lamps and fluffy feather beds that sank down in the middle when you lay down on them-all sorts of things to charm a boy my age. Most of my daddy's brothers and sisters lived within a few miles of the old homeplace, and we saw a lot of them during our visits. On Sunday afternoons a multitude of neigh- bors and kinfolks would gather up at Grand- ma's house. The ladies would sit around the front room and talk about somebody's thy- roid condition, while the men would stand around in the yard discussing the finer points of bluetick hound dogs and the price of fertil- izer. Invariably someone would sit down at Grandma Daisy's old, out of tune, upright 10 PHILIP MORRIS MAGAZINE/SPRING 198b 2040235316

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