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FEB 11 '93 11:45 META DRAFT MINUTES OF 16TH META MEETING Hotel "La Reserve", Geneva February 9, 1993 170 P03 Present: Mr. K.M. McCulloch - R J Reynolds (Host) Mr. D. Pross Mr. E. Touma Mr. H. Schedel - Philip Morris (Chair company) Mr. G, Nassif Mr. B. Baroudi Dr. J-B Boder Mr. R. Galgut - B.A.T. Mr. R. Davies Mr. P. Shillabeer - B.A.T., Southampton Mr. E. Aguilar - Brown & Williamson Mr. T. McLeod Mr. M. Whitehead Mr. M. Belcher Dr. A. Nelmes Gallaher International Ltd. Mr. R. Hancock Mr. J. Bevan Dr. W.D. Rowland Rothmans International Exports Mr. R. Allen - META Secretary

FEB 11 '93 11:45 METR A enda I. Minutes of the 15th meeting - October 20, 1992 II. Matters Arising III. META Administration 1. META Office 1992 & 1993 Budgets 2. JAFZA Licence IV - VII. KEY ISSUES/THREATS A/ 1. Kuwait Anti-Smoking Bill A/2. GCC Health Ministers' Conference, Muscat January 10 - 11, 1993 170 P04 A/3. Gulf Anti-Smoking Committee & Symposia (10/92) IV. Marketing Freedoms 1. UAE Voluntary Code 2. UAE: Dubai-Abu Dhabi Road Hoardings 3. Sharjah Municipality Promotional Restrictions 4. Qatar Consultative Council V. Product Regulations 1. Gulf Standards : Industry Submissions & follow-up 2. SASO Upgrade Packages - Filtrona Industry letter to SASO Director-General 2

FED 11 '93 11:46 METR 170 P05 VI. Public Smoking Industry Paper VII. Scientit5c Misinformation/Industry Image 1. Trademark infringements/Fake goods & Juvenile Smoking VIII - XI. KEY FUNCTIONS/RESOURCES VIII. Environmental Monitoring/Early Warning IX. Information Management/Data Base X. Co-ordinating Industry Action 1. Gulf Standards Subnzissions 2. META Working Groups XI. Communications/Media Relations 1. Direct Placements 2. VerbaIOvertures/Prevention 3. "Voice of Reason" 4. Monitoring & Early Warning XII. Any other business XIII. Date of next meeting 3

FEE 11 '93 11:a6 META 170 P06 1. Minutes of th 15th meeting - October 20, 1992 - Minutes approved. II. Matters Arising (- See Item XII below) rII. META Administration la) META Office 1992 & 1993 Budgets Mr. Allen referred META companies to Spicer & Pegler's 1992 consolidated accounts and in particular the references on page 6 to the monies with "Head Office". Mr. Allen was instructed to locate these monies and refer back. Action: Mr. Allen ib) Mr. Allen indicated first-quarter contributions were due. The Treasurer reported invoices had gone out to META companies. Action: All Companies 2) JAFZA Licence Mr. Allen reported the licence and all formalities for 1993 had been completed. 4

FED 11 '93 11:46 META 170 P07 IV - VII Key Issues/Threats A/1) Kuwait Anti-Smoking Bill Mr. Al-Murshed had tabled - besides the bill above - two other bills concerned with education and banking, and the chair company would try to find out what stage these other two bills had reached, and to assess them to see what points they had in common (Islamicization) with the anti- smoking bill. With regard to this, anti-smoking bill, the important thing was to identify the objectives more closely and how those elements of concern to the industry could be challenged. [Lists in Arabic & English of the members of the "Health & Social Affairs Committee", the "Legal Affairs Committee", and the "Committee for the Defence of Human Rights" are attached at the end of these minutes.] META needed a political assessment of this bill and its chances of passing through the National Assembly as well as a list of the members of the National Assembly and their political affiliations. Some parts of the bill were consistent with META companies' concerns for marketing freedoms. Others were not, These included the proposal to give the Health Minister the sole authority to act over all areas of concern to the industry. Agreed: 1) The Secretary (and the Kuwait Working Group) were to re-draft the bill in English and Arabic in a form in which it was acceptable to META, and this preferred version was to be discreetly floated to key members of the National assembly through companies' distributors, lawyers, and natural allies. 2) the industry should be seen to respecting existing laws without any ambivalence. 3) KWG Field Managers were to be instructed by individual META companies' area directors to see that this - point 2 above - was carried out. 4) The KWG was to meet asap under the chairmanship of the lead company. If necessary this meeting was to be held by telephone. Time was the priority. 5) The KWQ was to reach a common position on marketing practices and implement META policy guidelines. 5

FED 11 '93 11:47 META 170 P08 6) Mr. Allen to re-draft the bill; call the Working Group; and the KWG to reach a common position - by the end of this month (February). The re-draft to include comments on why the industry proposed such-and-such wording. 7) This re-draft was to emphasise the industry's concern to respect the laws. 8) Mr. Allen's re-draft was to contain also a role allocation for each KWG member for follow-up action in accordance with the first point agreed above. Action: Mr. Allen and KWG. A/2) GCC Health Ministers' Conferences Muscat. January 10 - 11, 1993 Items on the GCC Health Ministerial agenda following this meeting included: Lowering of T&N levels to 10:0.6 Testing for carbon monoxide Imposition of rotating Health Warnings Testing of water-pipe tobacco The consensus was that META should become involved with SASO over these proposals. It was to be pointed out that consumer preference indicated a trend to preferring lower T&N levels regardless of any legislation - lowering the ratio of T&N levels discriminated against brands with full flavour. It should be recommended that ALL cigarettes entering the Kingdom should be liable to testing. Agmed- 1) META to take part on a technical level with SASO - and GCC Health officials - with input from META company public affairs managers. 2) Stay at 12:0.8 for as long as possible. 3) If this was not successful, then the industry to recommend that Tar levels only to be reduced. 4) META scientists to draft a paper on 3) above, also using the T&N 6

FEB 11 '93 11:47 META 170 P09 4) META scientists to draft a paper on 3) above, also using the T&N paper presented by the chair company to officials at last October's Gulf Anti-Smoking Symposia in Bahrain. 5) To keep away from arguments about smokers' compensation tendencies. 6) Include a paper showing the trend to consumers' preferences for lower T&N. 7) To keep in mind two deadlines: first the GCC Health Ministers' meeting in May and secondly the trend in Saudi Arabia to T&N levels of 10:0.6. Action: META Scientists to draft a paper by mid-March before their visit to Riyadh in April to check on the installation of the Filtrona upgrade packages at SASO. A/3) Gulf Anti-Smoking Committee & Symposia (10/92) Papers relating to these had been circulated prior to this (META) meeting. Companies noted the contents of these papers. IV. Marketing Freedoms 1) UAE Voluntarv Code Further written comments were tabled, requesting changes to Draft VII of October 20 1992. In addition, this Draft VII did not, for example, incorporate the reference in 2.4 of Draft VI (of March 9 1992) to Ramadan, and there were other areas where additions would need to be made to Draft VII to reflect local/national realities. There was not unanimity on either Draft VI or Draft VII. No Voluntary Code applied pending unanimous agreement to the future Draft VIII. Agireed: For Mr. Allen to incorporate those parts from Draft VI to take account of local/national realities and incorporate them into Draft VII. Draft VII would remain as the framework, and, together with META companies' written and other comments, Mr. Allen to write a new Draft VIII. This new Draft VIII to marry Drafts VI & VII. Action: Mr. Allen. 7

FEE 11 '93 11:48 META 170 P10 2) Dubai-Abu Dhabi Road Hoardings All hoardings had been removed by February 9. 3) Sharjah Municipality: PromQtional Restrictions Agreed: In view of the result of the January 30th meeting between the UAE lead company, RJR, and Rothmans - representing META - and the Director of the Sharjah Municipality, it was felt that another meeting was needed with the Chairman of the Municipality His Excellency Shaikh Abdullah Bin Mohammad Al Qassimi to clarify the situation regarding promotions. Promotions were continuing in Sharjah which were consistent with general directives from the federation of UAE Municipalities, and a clarification of Sharjah's position would indicate to META companies the degree to which Sharjah intended to enforce its own position. Action: RJR & Rothmans/TEI. 4) Qatar Consultative Council: Advertising, Restrictions The Consultative Council had on December 22, noted the contents of the proposal to ban print advertising. No further action had been taken following this meeting and last April's industry submission organised by the chair company. The chair company would try to obtain a copy of the memorandum presented to the Consultative Council. V. Product Regulations 1. Gulf Standards: Industry submissions follow-up Follow-up meetings had been held in Bahrain & Oman. META companies agreed to hold similar meetings individually and through lead companies in other GCC countries. Aged: META to try to have deleted Clause 8 of the Gulf Draft Standards which referred to labelling. 8

FEB 11 '93 11:48 META 170 P11 A health warning was accepted as inevitable but should be in no particular place and particularly not on the front of the pack. Date-coding: META to work for year - only. 2. SASO Upgrade Packages a) Filtrona The chairman reported the upgrade packages had arrived in Riyadh on 1 February. The invitation to visit Riyadh had been sent by SASO to Filtrona to enable the engineer to get his visa. Installation was due to be completed before Ramadan (February 22 approx). META scientists to visit Riyadh after Eid (i.e. after 1 April in KSA) to check on the installation. Action: Mr. Allen concerning payment of the invoices. META scientists concerning the equipment. b) Industry letter to Director-General In order to avoid an undesirable connection being made by SASO between the installation of the upgrade packages and the industry letter concerning testing delays, it was thought prudent to delay the letter until after the equipment had been installed. Action: Chair company to clear and circulate latest draft. VI. Public Smoking - Industry paper 1. The International Environmental - ETS - Management Committee (IEMC) bad voiced concern that any industry paper or issue document should be consistent with the CEECM document. This last was still to be cleared by RJR. The existing industry paper (Draft III) was too wordy and too full of scientific details. 9

FEB 11 '93 11:49 META eed• 170 P12 Revert to the CECCM document once this cleared by all META companies. 2. Use of the CECCM Document The present climate in the UAE and the GCC in general demonstrated some realities that the industry should not contest i.e. regular GCC anti-smoking declarations and pronouncements against ETS: and hotel managers setting areas aside for smoking. Rather, approaches should be made to, for example, the Technical Committees of organisations like AACO (Arab Air Carriers Organisation) to create a platform where discussions can be held on cabin air quality. Hotels should be regarded as separate targets. Agreed; Target workplace personnel managers. To find separate funding for printing and translating the CECCM document into Arabic. Get a mailing list ready of private sector personnel managers. META companies to be ready by May (next meeting) to decide whether META should take part in an international ETS program/seminar. Find funding for this. Action: Rothmans (WDR), Mr. Allen and all companies. VII. Scientific Misinformation/Industry Image 1. Trademark infrin ements Fake goods & Juvenile Smokin Parallel with the Trademarks problem was the targeting of juveniles inherent in the illicit actions by fake goods companies. 10