Tobacco Documents Online

ECYAC/INFOTAD MEDIA STMATEGN MATII(K Key to Colurm •I• (Induatry tcuue eoveced) Key to 5yabule C - Ceneral M date pereed to Menee A - AdverclslnG/NerketlnL Creedoo./Pro.ottona [1 En511ah verslon done iR • Indlvldual-rl3hts e2 11sh .pproved by RA En EC • Econo.lc., E7 3 English clrculated- LYS - Puslve uoklnG PC No, oCpleceoence in EnEllsh Y • Iobacco & Youth A Arabic r<ndltlon done MCL • Conatituents D Arabic rendlrlon approved by Chalr Co L $p • Gb.111nE Sponaonhlp C PA Arabic rendirlon circul.Ced No. oC pl.ceo.nrs ln ra_blc -A - 1 Issue TP X _ _ Totel pl.tenenei Sta3e eoopleced (No•X• - No eetion taken) No. TITLE I M C1 E2 - EJ rC A D C PA TP Cownenta Lnrl nessee/ - d.c.. ef publlutlon + country 1 N 9TIANCL• A .11/91 It x % X _ - TIIECOST OF AD DAMS__.. ... ... )4• FILLEDOM OF PRESS A 11/91 x X X 1 X X X 2 3 Al Als A1•Youe 1/92 UMDEA tNREAT -- -- - (XSA) _ - KT 1/92 (UAL) AS Kh.i..f1/92 (UAE) )S SMOKFAS• IR 11/91 % K Areblc belnL wrk.d en. LISCSITILS -- - DlepacchLnEILAh 36 AICLDOM SLCINt• IR ll/91 % % Arabic be1nE vorked on - AT HOME Dlsp.tch EnE11sA I]7 FRANCL SMOKINC IR ll/91 % % %-- -X Arabic done. -- - ------- - Dlapetch In English 13• TODACCO ADVE%TS A 12/91 X x X X X 1 1 Al Ale. AI•You. 1/92 ' RLPRILVCD RY t.f. - - (KSA) 79• SVISSAIR: - 1R 12/91 X % X X 1 Mv ork in Arabic SM6KfA3 L 'S_LATS - - -- _ _ KT 2/92 (UAE) TO SIAY -- 40e 1 ICRlVML STINKS - C 12/91 % X Dispatch !n En311ah i IN CALIFORNIA ---- -- 4l• PRENCN GOVERNM - C - 12/91 '% % - -- ~- Dlspatch !n EnEllsh CR1TICiSED Work on Ac.blc 42 1 TODACCO tlCLP3 CO 1/92 % % Spiked2 ; ECYPT•S EGOMOL(Y - U• ~. PVSLISNCRf (iC11T .. A 1/92 X X FOR ADS 4l• l FKCC SPLLCN GOLS A 1/92 x x Suttsble Pon•Ar.b only i UP 1N A PUFF 0P . ------- - - - SMOKE j 45• ' ttC DLPIJLS AD A 1/92 % % : VOTE - 46• : EEC AD DAA VOTE A 1/92 X x : OECAYCD. 47•_ i EEC AD RA)r VOTE A 1/92 % X ' DEL4YED 43• 1 TODACCO 1qS3T A 1/92 x x - I . MLADS OFF VOTE 49• ~ TORACCO LORSY A 1/92 x x I ' VIlN3 IICPRIEV[ !0• AD SAN DELAYED A 1/92 x X ~ ; 1T IOAACCd F1Rnt - 1 91 j SOrICTNINC TO )R 1/92 x x CNEV DN w MLM)l;iM7O2AD MCDIA ETR%?COY HATAI:% K•y to Colu.n 'I• (Industry l.eue c... red) K.y to ty.bols C Cen.rAl date peseed to Muee Adv.rt(e1nE/NArk t1n3 C-dona/Pronoclons El En6ll.h verslon don. IR Indtvldual rl3fitf --- ---- -- E2 EnEllah approved by RA EC ETS Econuntc., Pesrlve sewklnS E3 PC English elrcul.ted No. of pleeo..nts ln English Y MCL Tobecco 6 Youtfi Conetltuence A t Arabic rendition done Arabic rendltlon .pproved by Ch.lr Co 1. L.belllnL C Arabic rendltlon clrcul.ted- Sp Sponsorrhlp PA No.-ot pl.c•.encs-ln Arabic - ---------- I Iuue TP x Total ploc...nt& SteEo to.pl.ted (Ne •X• = No ectlon t.ken) No. TItLL i M El C2 L3 l[ A E C G iP Cer.nts lncl nws/ -~ ~~ ~ - ~ -- dotoe of publlcaclon . eeuncry. 52• DAD A1R• CA61N•_ LTS -2/92 X X -~ CIIN~STRESS ~ • Priority Ite vW -w W4zVz

+ MEMAC/INFOIAD MEDfA STRATCCY MATRIX xey to Co1e.n 'I' (Induatry ta.ue covar.ed) Key to C - Can.rat A - Advertlaln6/7larketln6 Lfeedona/Proootlonr 1A - Indt•idual rlGhta - LG - Econa.ici, ITS F.+alv.a.oklnL Y _ Tobacco 6 Youth MCL Conatltuentc - I. _ (.b.11lnL Sp - Sponaorshlp I - Iaru.. M L1 E2 E3 PE A L C PA Tr x synbola 1/2/92 dote peaaed to Meonr English v relon done English approvad by RA English clrculatedNo, of placen.nts ln English Arabic rendltton don. Ar.b1c r.ndttlen .pproved by Chatr Co Aratiic randltion atccui.ted No. oF Dl.ce.sen[. in Arabic Toc.l pl.c.n.ncs Sas• tonpleted (No 'x'-NO .cttnn teken) M.. TITLE 1 M 61 E2 El PE A b C PA TP Coau.ents Lnci n.ea/ dat.u al pubiitecten . . counery . l 9LDEST VONAN C 3/91 % X X 2 3/91 x x 4 6 A1•KhalceJ 10/9l (UAL) DN EAxTN 11/91 (KVT) A1•Khal.cf 11/91 (UAL) Arab Tlwo: 11/91 (KVT) F.Jr A1•_Jedld 12/91 (KVS) Arab Neve 12/91 (KSA) ... .... . . .. ..... 2 HOUNDIKC Tflt C 4/91 X X K 7/91 % % 5 3 F.Jr A1•Jedld 11/91 SMaRLi - (KyT) Rn1 A1•An 11/91 (KM[) S.y.aa.h 11/91 (Ktfl) Il.yatune lI/91 (KY2) Al Kh.1..J 12/91 (UAE) 3 SMOKING OUT ITS 2/91 % % X 1 X X % I 3 A1 KbaleeJ 4/91 (UAE) TNE FACTS - - qv1.aJ TLme 4/91 (UNl:) Ilarad.aa 7/91 (Pan) - a SURNINC ISSUES EC 4/91 x x x x x K 1 1 Aaaayad 7/91 (Pan) (Conalnu.utln6) Q TuRKiSN PRESIDFM A 5/9l % x x X X % 2 2 A1•Ay.n 5/91 (Eoh) VETOES SAN - OunbouAl ArebL 11/91 .... -- (Pan) IncorpacaD.d elaovh.c. t MEALTM SCAAES C 3/91 ;X X X Tvlnned ulth 6 beleu ONLY-ADO TO__ ANXIETY -- 7• DEMTE OVER -- A 6/91 - X % % English dlvlded Inco CIC. ADS ) parts 6 YMLKE ARL THE LTS )/91 X % X x (Tulnned ulch 6 above) SECOND IkWD •ctrculat.d on lta oun SMOKlNC VIC71M37 9 LTCA: FIP2IMLL LC 4/91-~ --%- -X - x 1 K- - -- - 1 Arab Nov. S/91 (KSA) FOR DLVILOPINC NATIONS 10• UK DECISION TO EC 4/91 X X % Ca.bin. v tch No, 23 STOP AID FOR -- .. . . _ ... tcnd o n lc. -. . e c ~ T06ACCO IDCc . (Rfl-to--iniorw M) ll RiCMIS OF LTt a/91 X X X Split into D 6 revorkad PASSIVE 12 SECOND NAMD LTS 4/91 X x Mea.c to ' -- S110KL DANGEK - a)vork on Arablc REMAINS UNP%OVED b)clraulotc ln English 1) N. CAROLINA EC ~ t/91 x x - Menet to AGRICULTURE ~ .) vock on Arabic b)clcculate Ln English ALSUNATiV[S [C 6/91 x x -- -~ to TO TOSACCO ) rk on Arabic b) l culate tn En6ltah I C A IR EC ETS Y MCL L Sp I MEMAC/fNFOTAb MF.OIA STRATCGT MATRIX Key to Coluan •I' (Indu.try La.ue r red) Key to Sy.bo}. Caneral AdvertlalnF,/tlecketLnC ([oadans/Pronotlana InElvtdual YiChta Lco onlcs Paaslve sooklnE Tobacco 6 Youth Constltuunta Iabolllng Sponaorahlp iuua M tl E2 E2 L A c FA TP x APPENDIX C date paaaod to Meo.c Enbll.h voialon don. English approved by RA English clrculatedNo[ oE pleceoencs in English Arabic rendlclon done Arablc [ondtt/on aypravod by Chatr Ce Arablc rendlclon clccul.ted--- No oL pl.c:.onta in Acablc Totai p1.ee.ente St.6. eoopleted (Na-•X' --Ne eccten ceken) No. TITLE I M E1 E2 ES PE A S C PA TP Corenta lnel nues/ d.t.a-oi publication ~ country 15• MAfAUI • A EC , •6/91 x X Me..c to D2lttfiiA FO R - .)re~ken Arablc _ _ _ _ V.f1:0.- b)elrcui.t. !n English 16 N0 SMOKINC ETS 6/91 X x Meuc to UIIIIOUI FIRE c)rork on Arabic b)elceuiacc ln English 17 TO4ACC0 4AN A 4/91 x % % 2 % x % 3 S UI 7/91 (UAE) FALLS AT )REE Al Kh. 7/91 (UAE) MARKCT IIUILDLL Duabou AlAr.bl 7/9l (Pan) - KT •-S/91 (UAq 19• .. TOEACCO IN EC 6/91 X x zlnCAeVE 19• SMOKERS IUVE A 7/91 % x % x Keap as back6round - RIGIITS • QUE6EC - - - 20 TO4, SPON50RSIIIP SP 4/91 % % SPORT 21 DU610US ITS 5/91 x x Coobina vlth 19 6 SCIENTIFIC bock6round ARCUFJIFMS 22 T11E NEW PURITANS 1R S/91 X X , 23 ANT2•TO6• A 9/9l X Keep aa baek6reund ZEALOTS VARNED - - - -- 24 VARIATION OF 23 A 9/91 X Keepfs-~"kLround - 25 110UR 0F TIIL IR 9/91 X Koop !n English 6USYSODIES - 24 ANTI SMOKING IR 9/91 X X Co.bin. vlth 31 _ 1.016Y 'PANAT2CAL ( 6 IIUNC UP. SAYS SCIENTIST q I - 27 PASSIVE SMOKINO; ITS 9/91 % I Shorten 'IIOV GREAT A IIA7JJlD7' 28 U0R)D TOSACCO EC 9/91 x x - Arabtae. Only use on: PRODUCTIONSET _ - _ - _ - ~ plece •'Frod'n set ta TO R15E I I tiee,.,•' I 29• AFRICA : EEfT EC 11/91 X % ' % % Dlap.cch in English pxospECTS 1 - )0. NO ACREEMENT A 11/91 x X j x x % X~ '. - ON EC AD6AN _ I I 51• PERS0NALITY 6 C 11/91 % _ II/ % . Send Arablc to SS r CANCEII 72• AD RANS CAUSE - A 11/91 X X Ae••rlce IIAVDC • Priority ILe p[JOrlty 1LCA