Philip Morris
Pitfalls in the Sensory Analysis of Smoking Behaviour
Fields
- Author
- Koster, E.P.
- Area
- REIF,HELMUT/OFFICE
- Type
- SCRT, REPORT, SCIENTIFIC
- BIBL, BIBLIOGRAPHY
- DRAW, DRAWING
- BIBL, BIBLIOGRAPHY
- Site
- E5
- Request
- Stmn/R1-071
- Stmn/R2-038
- Named Organization
- Tc126
- Wg6
- Named Person
- Koster, E.P.
- Document File
- 2028397492/2028397799/Missing
- Litigation
- Stmn/Produced
- Author (Organization)
- Utrecht Univ
- Master ID
- 2028397493/7798
Related Documents:- 2028397493-7494 Wg6
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- 2028397774-7785 En Cause De: La S.A. Philip Morris Belgium, Ayant Son Siege Social A 1170 Bruxelles, Chaussee De La Hulpe, 189, Appelants, Representee Par Maitre Louis Van Bunnen, Avocat A 1180 Bruxelles, 234 Avenue Coghen Et Par Maitre Jean-Pierre Van Cutsem, Avocat A 1000 Bruxelles, 2 Rue Brederode. Contre: La S.A. B.A.T. Benelux, Etablissement Odon Warland, Ayant Son Siege Social A Molenbeck St. Jean, Rue De Koninck, 38, R.C. Bruxelles, 8.338, Intimee, Representee Par Maitres Antoine Braun Et Thierry Van Innis, Avocats A 1200 Bruxelles, Avenue De Broqueville 116/Bte 10. Audience Publique Civile Du: 850706 R.G. No 1212/83 Arret Definitif
- 2028397786-7796 in the Suit 1. Philip Morris Gmbh, Fallstrasse 40, 8000 Munich 70, Officially Represented by Its Directors, Staffan Gunnarsson, Dr. Dietrich Flugs, Berndt Heider and Gunter Wille, and 2. The Limited Partnership of H.F. & Ph. F. Reemtsma & Co., Represented by Its General Partner, Reemtsma Cigarettenfabriken Gmbh, Which Is in Turn Represented by Its Directors, Dr. Horst Wiethuchter and Wolf Schulemann, Parkstrasse 51, 2000 Hamburg 52, the Plaintiffs, Represented in Court by: Attorneys Klaus Storch, Dr. H. Schwanhausser, Dr. H. Eichmann, Dr. B. Von Linstow, and Gerhard Barth, Mauerkircherstrasse 8, 8000 Munich 80 Versus B.A.T. Cigaretten-Fabriken Gmbh, Officially Represented by Its Directors, Dieter Von Specht and Gunter Uhe, Alsterufer 4, 2000 Hamburg 36, the Defendents, Represented in Court by: Attorneys Rainer Klaka, Dr. Michael Nieder, Guido Diemer, Dr. Christof Kruger, Delpstrasse 4, 8000 Munich 80, Concerning A Petition for An Order to Cease and Desist (Unfair Competition Law) Decision Docket No. 019149/64vi
- 2028397797-7798 Barclays
- Characteristic
- MARG, MARGINALIA
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- dbl56e00
Document Images
the tobacco rod can be measured. A1'though in itself, the idea,
to measure the two streams separately is scienti'fically very soundl,
it is absolutely impossible to mimic normali smoking,with this
device. Normal contact wilth the cigarette, one:of the most importantt
factors in smoking, has become impossible. The instrument iis aa
heavy glass instrument which prevents normal finger contact with
the cigarette. Also, since the pores in the filter are at 131mmi
from the mouth end a!nd one of ' the rubber membranes has to be fitted'
between mouth,and'po,res only 1'1-12'mm are left for insertion of
the cigarette. This is not sufficient to alilow for normal smoking,
because people will not want to touch the foreign object with
thei!r lips. Although the normali insertionidepthiis 1'0-11 mm, the
lips curve outwards above andibelow the place where they make
contact withithe cigarette and thus at least 151mm should be
allowed'to have the lips free from the instrument at normal average
insertion depth. Even then, normal lip contact would'not take
place, because people have difficulty handling the voluminous
and heavy instrument withithe same precision as.a cigarette andi
will therefore by very reluctant to put it to their mouth. Instead,
they will bring their lips outward and will take only the very
end of the filter between the softer iinner si'des~of the lip, which
will fall partly over the roundlend of the filter. In this way
the stream of air through the filter is blocked to a certain extent.
This will be even more so, because the weight of'the instrument
forces the person to put more lip pressure on the end'of the filter
than normally.
All these effects lead to a completely abnormal smoking situation,
which has different effects on the results obtained with the instrument
for different types of filters. For one type of filter, the so-called
KActron filter, which allows the ventiliation, air into the mouth
trough ventilation channels which are situated at the outside
boundary of the filter, the results are changed dramatically.
The reason is that the softer parts of the lips who are normally
not in contact withithe end of the filter, are now closing off
the ventillation holes, thus preventing the normal ventiliat,ion
to take place. The results of' other types ot filters are less
affected' bv the umnatwral wav of smoM1cim4 forced upon

the su!bject, because they'do not feed the ventilation air in the
mouth through channels, but through the inner part of' the filter.
This illustrates perfectly that creating unnatural smoking conditions
may have differential effects on the results obtained for different
types of cigarettes. Results obtained in this way have no relevance
for normal smoking,behaviour.

References
Koster, E.P. 1981. Sensory evaluation in the natural environment.
.
In: Proceedings of Flavour '81 (the third Weurman Symposium4
Munchen (P. Schreier, ed.)1, Walter de Gruyter, Berlini, p. 93-101.
Koster, E.P. 1981. Time and frequency analysis: a new approach,
to the measurement of some less-well knowniaspects of food
preferences? In: Criteria of Food Acceptance {Ji. Solms and,
R.L. Hallls eds.), Forster Verlag,AG/Forster Publishing Ltdi.,
Zurich, p. 240-2'51.
Koster, E.P. 1983. Uses and!misuses of sensory analysis - psychologist''
point of view. In: J. Adda andl H'. Richards (eds.). International
Symposium on,Food Flavors, Technique et Documentation (Lavoisier),
Paris, pp. 129-137.
Koster, E.P. 1985. Sensory analysis: aims, objections, constraints,
possibilities. Proceedings of the EBC Symposium on @uality
Assurance, Zoeterwoude, 12-1'4 novenber, 1984 (in press).
E.P. Koster, 1985. A psychophysical study on the effectiveness
of cigarette filters. CONFIDENTIAL unpublished preprint.

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