Philip Morris
Consumer Freedoms Overview Eu and National Support
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CONSUMER FREEDOMS OVERVIEW
EU & NATIONAL SUPPORT
IN TP-0._
.U legislative threat driven by IARC ETS activities
Introduce mechanism to prevent legislation on flawed epidemiology
Maintain debate on ETS science
. Mobilize allies
. Counter anti influence
Current EU transport threat
National legislative threats
Workplace
Horeca
Transport
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2028381353
)aly 4, 1994

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T~IREAT:
EU -_1994/1997 THREAT
T
r
y EU legislation to ban smoking in workplaces, public places and on transport, driven by IARC ETS
~ study and monograph and ensuing media hype
~ ° ~CQ
N
; OBJECTIVE:
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. Delay EU legislation
. Interdict national legislation via EU Resolution on GEP
. Ensure legislation accommodates smokers
luly 4, 1 994
I

20283,
EU -1994/1997 THREAT Ucont)
STRATEGY:
ass
. Encourage adoption of EU Resolution on Good Epidemiological Practice (GEP) during German
Presidency
Identify and mobilise epidemiologist advocates of GEP via GEP seminar to lobby DG V and
DG XII
. Collaborate with STOA
. Activate other vulnerable industries to lobby DG V and DG XII
Generate MEP support
Commission scientists' survey to demonstrate need for GEP as defence against poor quality
epidemiology
Generate media criticisms of poor sc-ience, via independent scientists and public policy groups
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July 4, 1994

20283s13!is
. , .-+r~........-..... .
EU -1994l1997 THREAT (cont)
Maintain debate on ETS science among EU legislators
. Exploit weaknesses of IARC ETS study and monograph by undertaking original studies on
confounders and exposure and publicising results, via scientific consultants, to DG V, DG XII,
~2EU Advisory Committee on Health and Safety, EU Committee of Cancer experts, EU Public
Health Advisory Committee, STOA, European Public Health Alliance and IARC
. Educate selected MEPs and EP officials on ETS science to develop an ally network within EP
and for use with DG V
Seek political endorsement of confounders evidence within DG V and EP Health Intergroup
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via scientific consultants and European Public Health Alliance
Attempt DG V communiques on confounders to Member States
'
July 4, 1994

20283Ni3!j7
EU -1994/1997 THREAT (cont)
Build support amongst Pan European groupings of business owners and employees for
mobilisation against severe legislation
Build upon existing relationships with the International Hotel Association, European
Restaurant Association and European Chefs Association to target advocacy on EU policy
makers
Encourage the European Trade Union Confederation to support accommodation vs bans via
collaborating on a Pan European Workers' attitude survey to demonstrate discriminatory
nature of bans and Wide support for tolerance in the workplace
Develop public opposition to bans among EU groupings of independent (CESI), white collar
(CEC) and public sector (CEEP), Unions and the European Personnel Managers Association
(EAPM) using US workplace kit
N
Collaborate with the European Tourism Action Group to promote economic impact of bans in
Horeca and Transport sectors
i
1uly I, 199A

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2023slas$
EU - '199411997 THREAT (cont)
Counter influence of V1IHO, BASP and anti-cancer groupings
Create a European Tobacco Information Centre to disseminate third party news to EU
influencers including policy makers and the media including positive scientific studies, public
opinion data, favourable legislative developments, economic impact data, libertarian views
Expand ARISE network and through bi-annual attitude surveys (1995 - stress in the workplace)
generate maximum publicity for ARISE message of pleasure as beneficial to health
Create a European Smokers Rights Group to bring smokers' voice to EU legislative debate and
to provide a network for coordinated actions and information sharing by national SRGs
. Develop PM Communications tool on accommodation to support direct dialogue with legislators
and allies
. Encourage opposition to bans within EP
. Encourage European Public Health Alliance and EP Health Intergroup to prioritise non-tobacco
health concerns with DGV
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July 4, 1994

2fJ283N1,359
EU -1994119g7 THREAT (cont) _ _
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THREAT:
1993 proposed Directive for the protection of transport workers' health and safety amended by the
European Parliament to provide for a de facto total smoking ban with application to all modes of
transport operating within EU territory.
OBJECTIVE:
Obtain Commission withdrawal of proposal in accordance with subsidiarity principle during German
Presidency; ensure new proposal provides maximum flexibility in line with existing health and safety
directives
STRATEGY:
. Reinforce and support German Government position to obtain withdrawal by promoting subsidiarity
argumentation among other Governments
Mobilize international Transport/Health and Safety bodies using jurisdictional argumentation
Reinforce UK Government position for withdrawal
Encourage through provision of legal argumentation, other governments to support German position
(France, Holland, Italy and Denmark) via national transport groupings
Determine feasibility of obtaining additional support from other governments
m
~ . Develop support for withdrawal among Commissioners and DG VII
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July 4, 1994

NATIONAL THREATS -1994/1997
THREAT:
Legislation banning smoking in the workplace, public places and on transport driven by EPA, IARC
activities, Scoth (UK), ICAO and political opportunism
OBJECTIVES:
. Capitalise on EU Resolution on GEP to prevent governments legislating on basis of flawed
epidemiology
. Lock in and defend legislation that provides for accommodation
. Defend against further airline bans and other key public impact ban threats in transport sector
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luly 4, 1994

2028381361
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NATIONAL THREATS -199411997(cont)
STRATE-GY:
GEP:
. Use scientist survey and seminar statement on GEP to encourage wide scientist support and for
use as advocacy with scientific and health advisers to governments
Using EU Resolution encourage epidemiologists and vulnerable industries to advocate political
desirability of national legislation on GEP in key markets
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July 4, 1994

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NATIONAL THREATS -1994/1997 (cont)
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Workplace:_
. Obtain support among employer groups for accommodation through adoption of self-imposed
policies in the workplace and demonstrate effectiveness to Government to effectively implement
and defend reasonable legislation
Maximise effectiveness of ongoing accommodation programs in the workplace to consolidate ally
support (Belgium, France, Italy, Holland)
By demonstrating counter productivity of bans to employers groups, using workplace survey data,
encourage adoption of reasonable workplace policies (Greece, Germany, UK, Spain)
. Work with alties to advocate reasonable legislation in Greece, Italy and Spain, supported by
"stick
to the law" campaigns to encourage effective implementation
Identify and promote examples of effective corporate smoking policies
Work with occupational health groups to gather data on workplace health and safety risks, targeting
employee groups, legislators and health and safety experts with findings
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Educate health and safety agencies, scientific advisers to governments and health and safety
experts within unions and employers groups on ETS science and IAQ via scientists and
scientificlhealth and safety publications
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fuly 4. 1994
