Tobacco Documents Online

MOTHER I0^1Eti NOVEMBER 1980 Lung Defacers Disagree They huffed and they puffed but they didn't have enough wind to blow each other down: North Caro- lin:i s textile and tobacco in- dustries almost exchanged blows recently over the ques- tion of who does more damage to the public's lungs. The dust began to fly when the North Carolina Textile Manufacturers Association Inc. placed advertisements in the state's leading newspapers blaming tobacco for the ma- jority of lung diseases. "Doc- tors know that the vast major- ity of lung disease is related to cigarette smoking." one full- page ad stated. "This raises real questions about the role of cotton dust as a causative fac- tor." The E32.1XX1 propaganda siege was at least partly prompted by a newly released. study in which Yale University researchers concluded that textile workers are five times. more likely to'become dis- abled from chronic lung dis- ease than are members of the general population. The campaign elicited much more than a discreet cough from the tobacco industry. State agricultural officials countered the fiery charges on behalf of the smoking forces as the tucsle heated up between North Carolina's leading cash crop and its largest manufac- turing industry. '-It's just another iindustry trying to make tobacco the whipping bov." Chief of To- bacco Affairs for the North Carolina Agriculture Depart- ment John Cyrus complained to the Raleigh News and Ob- server. "No agent has been identified in cigarette smoking to be linked with cancer." In what might be character- ized as a plea for solidarity among health menacers. State Agricultural Commissioner James Graham told report- ers: 'l would hope industries would be supportive of each other." Graham dubbed the newspaper attacks "counter- productive at best." At the height of the con- -3- 7he Nevi~sWorld. THURSDAY, OCTOBER 2Y 980' Vices kill more people . than viruses in America ATLANTA-Bad habits and the to alcohol," Foege. said, adding, 'lack of preventive care are.killing "smokers cost non-smokers more Americans than fatal dis- oney because t ey non- eases, federal health officials said smo ers ave to su ort heal h yesterday.: T ra rtn cers cost non- "Self destructive tendencies are rinkers lives." causiog moie . deaths 'than - fatal- Foege 4aid most heart disease can viruses such as srtiallpox and be attributed to alcohol or~obacco, diphtheria,'.' which.: are virtually and-"50.percent .of_all homicides nonexistent in 'the United States, and-suicides involve alcohol. said Dr. William Foege, director of ' "We. lose 1,000 people pre- the national Center for Disease maturely- .each. day due to Control: - • . cigarettes;" foege said. "Cigarettes Foege said "accidents," surh as rae' more cruel than smaffpbz. _ car wrecks, drownings and bum= Smallpox never' promised a good ings, are the leading cause of "pre- time." I J _ -: mature deaths." Foege warned, . however, that . ' although fatal.maladies are begin: . ' *ther causes are.heart disease, homicide and suicide,.+ he said ning to disappear,, preventive . . Foege said in many cases', such measures-.like vaccinations are deaths can' be prevented and jn -`needed to :keep . diseases. like some way can be blamed on alcohol typhus, smallpox and polio in or totiaccon check.. ~~ "We have to stand as a memory "Cigarettes have turned out to (of those diseases) for generations be the smallpox of the 1980s; and that don't remember," he said. - one-half of all traffic deaths is due He fights cigarette ads.vvith - silliness F Appeal to what kids like if you want to win them over, doctor says troversy. U.S. Rep. Charles' Whitley warned that congres- sional support for textile in- dustn• legislation might be lost By JON VAN if local manufacturers kept CHICAGO - Sertous falk and "picking on" tobacco. scientific fact are important to The U.S. Department of medicine, Dr. Alan Bium concedes, but Labor estimates thatt some there comes a time when, if you really li4.(HN) textile workers have want to promote good health, you have been affected by byssinosis- to 8~ a little silly. sometimes cailed "brown "You can t just preach and be lung"-a debilitating condi- effective," says Blum, a family practice physician in Chicago. "A tion caused by breathing cot- dgarette company wiH design its n ress m~eTatana~ Dr. Alan Blum - poster in the doctor's office that says 'Don't Smoke.'•' , ; So Blum Is trying something else, , like a big poster of a serious-looking macho model with a cigarette stuck up his nose. "I smoke for smell," goes the message. ton dust. Meanwhile. some package 35 times to get just the right (The art].cle alSO 85000 Americans are suffer- words, colors and image to sell the appeared in The Miami ing from lung disease related Product• - ' Herald, 8/8, and was to their tobacco use. o' "You can't•fight that with a simple routed in ful l in the FYI, 8/12.) t

-5- UNITED STATES TOBACCO JOURNAL June 26. 1980 Cigarette safety bill introduced in House WASHINGTON, DC (HVS): Fif- teen members of the House of Rep- resentatives have introduced revised legislation in the Congress to insure that cigarettes have a minimum ca- pacity for igniting upholstered fur- niture and mattresses. This legislation would require the Consumer Product Safety Commis- sion to develop a performance stan- dard to minimize the potential of cigarette-related fires. The perfor- mance standard is to be based on whom are men. Regular cigar smokers total about 2,500,0000 men, with an additiona17,500,000 occasional users. Regular pipe smokers number 3,500,000 men, with an additiona14,500,000 occa- sional users. Advertising Age, June 30,1980 In Ad Age 50 years ago this week JUNE T~8, 1930 ~ •According~jto a government survey of smoking habits, about 50% of men and one-fourth of women smoke cigarets on a daily basis. The study indicates there are 38,000,0000 cigaret smokers in the population, 25,000,000 of s s s ADWEEK June 30,1980 Cancer Society Sponsors Smokeout NEW YORK-The American Cancer Society is sponsoring its 4th annual Great American Smokeout on November 20. A public service print and tv campaign, created by McCaf- frey & McCall, will be launched two weeks before the smokeout. Ads featuring Natalie Cole will be sent to newspapers and magazines which do not run tobacco ads. According to a spokeswoman at the American Cancer Society, such publica- tions include Reader's Digest, Parents, Na- tional Geographic, Scientific American, Seventeen, Good Housekeeping and Smith- sonian. 0 THE MILWAUKEE JOURNAL Wednesday, June 25, 1980 C`igar,, not bthdlet, in the tax levy used to support the school. ' tests currently being conducted by the National Bureau of Standards Center on•Fire Research. Potential fire prevention methods include a time period in which the cigarette must self-extinguish or a minimizing of the cigarette's burn penetration of a test substance. , The bill's sponsor, Rep. Joe Moakley (D-Ma.) stressed that the measure is not an antismoking bill. The decision to smoke or not to smoke should be an individual one. • . . ~ •ieet~in heats,u ~ ~ . g Byk. Jeff Browne ning Clialrm8n Ralph Bowes' cigars J=iW fduattion Revorter from future meetings so. smoke ~.A press release from the Milwau-' Wouldn't engulf Fhe meeting's note- kee Area Techniccal College says the taker. But the smoke couldn't have board approved a $65,922,774 oper- caused the official reporter to miss a ating budget Tuesday: word In the budget discussion, which That's what the board did all right. went something like this: The odd thing was the p~ess release Bowes: "Any questions?" was written before the board acted. Silence. It could have been written a month Bowes: "Any discussion?" ago. • Silence. The board spent more tinie Tues- Bowes: "Any public comment?" day afternoon discussing whether . Well, Tim McElhatton wanted to cigars were• offensive than whether note that the proposed budget hadn't it was appropriate for inflation and changed a penny since he raised a declining support from state and fed- few polite tethnj,*l objections sever, eral sources to force a 27% increase al weeks ago. -) There was banteAng about,.ban,-

-6- Chicago Tr:buns, Saturday, June 28, 1980 p-llClUlls' is latest "~- ple . . DESPITE THE cola syndrome in tbe soft drink business, the search continues for other flavors, even offbeat ones, to woo the consumer. For eaample, pepsl-Cola General Bottlers, the IC ,ndustriea unit, , wl~cb had expanded its flavor line outside those products available from Pepsi, soon will test an apple4lavored carboaattd soft drink. It's called Apple•liciuia [aounds- like American Chi- cle's Butiblicioue, the bubble gum]. Initial dishibt~on Is scheduled in. Peoria, where Pepsi-Cola General Bottlers bas a plant. Peoria also happens to be one of the country's premier test mar- decided the fate~of~scores of packaged goods.~ ••WE'LL LEARN quite a bit from this test," said a Pepsi official. The IC unit isn't alone in the appleflavored ' soft drink business. There are other labels fn various mar- kets, including Welch's Apple Soda and regional brands. Pepsi-Cola Co. had been testing Aspen, an apple-flavored soft drink, In a couple of markets. Apple soft drinks haven't succeeded in the past; :olas have been the main flavor enemy. Lemon-lime, ~~ Pepper-type brands, and root beer also Apple juice drinks have been producing top volume In recent years. Consumers are turned on by its nutri- ~ fton and low acidity. - A number of apple-flavor powdered drinka, including recent entries from Nestle and General Foods, also 9ave surfaced. TAIS SPLURGE of products doesn't guarantee a. winner for a carbonated,apple-flavored soft _drfk. ~_ ADWEEK June30,1980 Fighting tbe estabHshed )xi'ands, especially tbe cotaa, . Georg~ aecessi~ ~tp>~ P~~ollars al Bottlers, the Lazarus campany bas be~ smart to e~tlle expertise of ltdusaelman's [the apple sauce jAd juice company], which came under IC's umbrelli-tlaough the acquisi- tion of Pet, Ina, of St. Louis. Musselman's has had mpe.ieoce in merketing a shelf-stable 'apple drink. So, if Apple-licioua makes the grade, Pepsi-Cola Gen- eral Bottlers [which may be a00-million-plua sales companyl can thank parent IC for one of its better ucquisitiona.' : to_ challenge colas Jeckle the Bull in ScWit'i Malt Liquor Ad Advertising Age, June 30, 2980 Any doubts about whether the Hamm's beer bear is still in favor at Olympia Brewing is dispelled by six 30-ft. high air-filled replicas of the character, to be sent around the country for promotions. ADWEEK -June 30, 1980 Jeckle the bull will share top billing with Richard Roundtree ("Shaft") in a new commercial for Schlitz Malt Liquor breaking late this summer on national network and local ads via Benton & Bowles, New York. Jeckle, an 1,800-pound Brahman bull, has been appearing in Schlitz Malt Liquor ads for two years. His twin brother Heckle is used as a stand-in. Schlitz Completes Rollout Of Erlanger Premium MILWAUKEE-After 14 months of testing, the Jos. Schlitz Brewing Co. has completed its national rollout of Erlanger, which many. Schlitz spokesmen are hoping will be an im- petus to its climb back to the top of the beer niarket. "Erlanger is doing extremely well," ac- cording to Gary Schamberger, a Schlitz wholesaler in DuPage County outside of Chicago. "This positive reaction," Scham- berger said, "will spearhead the way for Schlitz to make a comeback. But it will be some time before it comes back as it was."