Tobacco Documents Online

THE WASHINGTON POST . Screentn:1 No Butts About Brooke Shields' Hill Spiel. By David Remnick If there's anything 1 hate, it's washing my hair and then being witii people who smoke. Yecchh! - Brooke Shields cv~ Brooke Shields faced the camerasj crowds and autograph seekers yester- day - nothing unusual for the highly sought-after 16-year-old model and actress, except that the scene was a hearing room in the Rayburn Offioe• Building and Shields was testifying' before a House subcommittee. "I haven't seen crowds like this for a hearing since Watergate," said one, committee staffer who did not wantl her name used. "Not even Kissinger drew like this." The committee wanted to know, why the Department of Health anct Human Services had dropped its slick anti-smoking advertising. camoaim , featuring the winsome pout and heavy brow of the young Hollywood sex symbol with cigarettes sticking out of her ears. The department had spent $68,000 to pro- duce the campaign - including fashion photographer Fracesco ceseo Scavullo's $10,000- fee - and then suddenly decided the ads were "ineffective." David Newell III, the department's chief of staff, claimed the ads were canceled because they "used an un- tested, slick, Hollywood-oriented fashion merchandising concept to deal with a se- rious. public health problem." Shields criticized the decision and ex- . preseed her concern about cigarette smok- ~"Both of my grandfathers died because of am oking aad my father smokes quite a bit," she said. "Unlike roles where I portray imder the irretructions of directors, doing , smoking commercials was not re- ally %portraying a role.' That was me saying it. I.don't smoke and I never have except Brrxike Shields at the hearing; by James K.W. Atherton once when I had one cigaMte when I was 9 I hafed it. I told my rnother immedi- ately and felt ashamed and sick. "Smoking can kill you," said Shields. "And if you've been killed you've lost a very important part of your life." Teri Shields, Brooke's mother and man- ager, also testitied' "A spokesperson for HHS wae quoted as sqying that Brooke was not 'the best' or an 'effective' person to paea the anti-emolong message across tc teen-agers ... of course, I am in a position to say that Brooke is the best candidate." i Rep. Doug Walgren (D-Pa.) said he be- : lieved the ads were canceled because the Reagan administration was bowing to pres- sure from the tobae co industry. "It's a matter of dollars and cents," said Walgren. ` Rep. Don Ritter (R=Pa.) suggested that perhaps Shields' role as a child prostitute, in the film "Pretty Baby" made her an in- appropriate model for teen-agers. Shields disagreed, saying that many young fans write to her and ask her advice on person- al problems. Most of the members of the subcommit- tee, though, were in a decidedly unconten- tious mood and seemed to enjoy the quasi- Hollywood atmoaphere. Rep. Bob Whit- taker (R-Kan.) held up a photograph of Shields and said, "My son has threatened to curtail his lawn-mowing activitiea for me this summer unlese I get your autograph" After Shields finished her testimony, photographers and fans surrounded her for pictures, autographs and a glimpse. Chair- man John Dingell (D-Mich.)sounded his gavel, but it was pointlesa "The chair craves the attention of the ..:' No one lis- tened. Rob D'Ltfgo, age 9, gave his analysis of Shields' latest performance: "She convinced me that smoking is bad for you. When I get around 18 years old, I'm not gonna smoke even if my friends do."•

-5- THE WASHINGTON POST Sunday. June _8. 081 LETTERS TO THE EDITOR 'Walking Smokestacks' As the mother of a 15-year-old son attending Woodson High School in • Fairfax County, I am writing in re- sponse to Ellen Goodman's column "The Tobacco Lobby Smoke Screen" [op-ed, June 11.[. I, too, tind it fright- ening to realize how many young peo- _ ple are beginning to smoke cigarettes when we have so much knowledge today on the dangers of cigarette, smoking. Having quit smoking 15 years ago, I realize firsthand how dif- ticult it is to quit after one becomes addicted. Still, it is no wonder many of our children are picking up the habit when advertising makes it seem so glarhorous or macho. But most of all, I am crying out with outrage that my son and all other children are allowed to smoke in the Fairfax County high schools. A ipecial place is. provided for them, md, from ninth grade on, it is their Friday, June 26, 1981 privilege and right to go into that smoking area and slowly kill them- selves. At a time when smoking is not allowed in more and- more public and government buildings and there is a fine if anyone does, we are still allow- ing.our children, from 14 years of age and older, to smoke cigarettes at school. The peer pressure is very great, especially at school, and to pro- vide a special place for them to smoke is creating more smokers among our . children. The school ofticials are con- cerned with the fire hazard, but it is my feeling that a stepped-up security system in the school would discourage many children from smoking. Many of these children would-not be caught dead smoking in front of their par- ents, but they are walking smoke- stacks at school. • - CAROLYN KRAMER. Fairfax - THE WASHINGTON POST Culprits Among recent findings on head- aches: • Foods like chocolate, cheddar cheese, red wines, cured meats and fish, even bananas, can trigger mi- graines in some susceptible people. So can monosodium glutamate -(MSG). • SmokinA and breethin_g_~her =a emo can trigger mi-, jM25- • Too much exposure'to aim caia , do the aeme. • So can dtanges in atmaepheric ptEe&ue and Winde, eepeCiall;y the. hot, dry winds of places W[e Santa Ana or Suncoo. To locote a headac.he apecialist among the hundreds in the ~'ield, orr forr more information about easing your• aching head, tvrite: National Migrqine' Fotuutatron, 5252 N. 4iteetern Atle., ChiodBo, I4 60625. : uaIiy rle+s, reonday. June 29, 1981 PAR~Ei>aTS & CHiLDREN By SAUL KAPEL, M.D. By ~ CIGARETT'E SIPIOHING may be a tougher habit to kick than previously believed, according to research done at the University of Minnesota by psychiatrist John Hughes. He says smoking may be physically addictive and therefore is difficult to quit cold turkey. Researchers are trying to lo- cate the addictive factor in cigarettes. The findings suggest again that efforts to prevent young people from starting to slnokfe-make good sense- THE NEW YORK TIMEE; MONDAY, JUNE 29,1981, Notes on People At 121 a Man Doesn't Have Much to Complain About It was a quiet day yesterdar in Oak- ts "AN* land, Calif., for Arthur Reed except for, as he put it, "lots of interviews with those reporters who want to lmow everything.'• The interviews were on the occasion of Mr. Reed's birthday be- cause he turned 1?1 and ia said to be the world's oldest man whose age is au- thenticated Social security records list his date of birth as Jtme 28,1860. Naturally, one of the questions the reporters asked Mr. Reed was how he had managed to live so long. "They made me out of good dirt," Mr. Reed repHed. '-Tlrey took the time and made me good." Mr. Reed said be helped things along by_not smOkiIIR and not drinldn¢ after an u~'~'ittu Texperreace. 'T just ane time•and no mo,re: ' be said and added that his vices.vere °tust dancing and Ramblina." ~ ~ N N ~ N ~ ~ ~ M+Q I

-3- 'Cont'd) "No, that's not my image at all," Brooke replied an- grily. In any case, she told the committee, the anti-smok- ing commercials "are quite different . . . those com- mercials are me and those are my true feelings." The American Lung Assn. has accused Health and Human Services Secre- tary Richard S. Schweiker of-catering to the tobacco lobby in dropping the ads. Schweiker and his aides vehemently deny that. ' By ROBERT GEARTY Washington (News Bureau)- `,Vith a throng of young admirers nodding agreement, teenage sex symbol Brooke Shields told Con- gr2ss yesterday that she could get young people to quit smok- ing, no matter what they think over at the stuffy old Department oi Health and Human Services. "I am a teenager myself," the biue-eyed Brooke told the House, G>mmerce Committee's in- vestigation and oversight sub- committee. "Not only can I relate to other teenagers but I think they can relate to me." The government, though, is clearly skeptical. It dropped her from its antismoking campaign last month. Her TV spots and poster-featuring Brooke in jumpsuit with cigarets sticking out of her ears-were called "in- effective" by the Health and Hu- man Services Department. Fur- thermore, it said primly, Brooke is "sometimes controversial"-an allusion to her torrid film roles z.*.d sexy jeans commercials. Critics of the decision charee t:;e ads were yanked because of t:,bacco industry pr^ssure. In any event, the American Lung lssoc?at:on }ias obtained the : izht to the govec^iment-rejected acs and inter.ds to use them soon. The HHS officials were not invited to the hearing because Schweiker refused to allow committee in- vestigators to interview his aides without an agency at- torney present. But Schweiker's chief of staff, David Newhall III, sent a note to Rep. Marc L. Marks of Pennsylvania, the model was the star witness hearing which is probing . Oailv News, Friday, June 26, 1981 ACCOIYIPA:ITIED by her mother, Teri Shields, the 16-year- old actress and model told the subcommittee: "I was very much hurt when I learned that the commercials were withdrawn by the govern- ment. There I was trying to do my best for a really, really good cause and the government made prejudgments that I think were entirely wrong." Most members of the panel nodded agreement. Brooke insisted: "I think I can influence teenagers." Rep. Don Ritter (R-Pa.) won- dered aloud if her influence would be a good idea, citing some of her film roles. Brooke por- trayed a child prostitute in "Pret- ty Baby." Ritter said teenagers might regard her as a role model in other areas. Brooke replied that in films she•plays a role, but in her antismoking ads, she was "recognized" as herself. Brooke also said that she tr°ed cigarets once (at age 9: "I felt sick and ashamed"), was not in- terested in boys who smoke ("It's a definite turnoff") and felt smok- ers are losers ("If you're killed, you've lost a very important part of your life"). 0 subcommittee's ranking Republican, criticizing the Shields ads as "an untest- ed. slick, Hollywood-orien- ted, fashion merchandising concept." An ad agency under con- tract to the U.S. Office of Smoking and Health ap- proached Miss Shields last December to do the ads in response to a surgeon gen- eral's report that found smoking more prevalent among teenage girls than boys. Brooke Shields appears before House subcommittee on Capitol Hill. . AP