Tobacco Documents Online

7ndoor Air Quality: A1+e**+a*ive Strategy New Focus The central argunent ACVA Atlantic Inc. (a fism specializing on indoor air quality) makes is that indoor smoke is mereTy a, symptan of' a larger problem: inadeguate vpsitil;ation. Inadequate ventilation causes several serious prob,l;ems including fungus and bacterial oozntamination. These pollutants often causee illness and d3sccmfort, which are tbeu blamed on: cigarette smeke - & mare visible and socially acceptable object of attack. Although banning or restricting smak.ing may provide sare psychological reliief, it fai]:s to address the basic cause of' indoor pollution nor resolve the pihysiological inpact of non-smoke pollutants. We shouyd refocus our efforts against smcalcing zestricticn lecdsl a+-i cM and negulatian to a generai pramoticn of 'roe indoar aiT qu,al;ity review and ' 7his ]JSI analogous to o1Q' effort oIIi the 'seTf'-exFi,rrg~i~!' cigarettetofoL1]s oA, overall fire pmvw~tim and! isolate itS5Wp10rterSI asaft'L-8moC1AIg. Str~ 1. Nbbilize all scientific studi'es of indoor air quality (e.g., radon, wood' stoves, gas stoves, foanaldehyde, asbestos, etc.) intola general indictnent of the air we breathe indoors. Use a scientific front - especially scme liberal Nader ~ 2. Use this material to fuel PR offensive an poor inclocar air quality. 3. Create a model indoor air quality bill to be added to suggested state legislation book published' annual'1'y. Model' bill wanld focus on ventilation, filters, inspections, etc. 9moking wrxnld not be dealt withidixectLy. 4. Make, presentations to all trade associations (USC of' C, NMA, API, etc. ) on the real indoor air quality issue. 5. Organize f"irms like ACVA into &travelling,road show to hawk their wares to govezzs~r=nt and businesses much like the, antis sell their advice to business and gowe.rnanent on snoking, pol'icies. Tb execute this program would require money, staff ti2ne and ai first-rate PR firm.